News (Noticias) Tagged ‘hispanic voters’
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August 28, 2008
Where Minority Is Majority - Denver’s Hispanics Could Prove Crucial On Election Day
Tags: hispanic voters
August 27, 2008
Tags: Federico Peña, hispanic voters, Temo Figueroa
Mobile post sent by tomasc using Utterz. Replies. mp3
August 26, 2008
Tags: advertising campaign, bilingual, hispanic voters
…he would only potentially reach 66% of Hispanics. Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters4 Check out the stats below granted these aren’t the latest numbers but it all boils down to relevancy and for a very large percentage of Hispanic Spanish Language marketing and media is not the best way to go.
Out of AdAge.com “Paul Mendieta, director of Hispanic marketing at Coors Brewing Co., said, “Hispanic media is not doing a great job. They depend upon the fact that Latinos like to communicate in Spanish. But more and more of the growth is coming from the U.S.-born Latino who is bilingual and chooses according to content [quality], not langauge.” This is where HispanicTips and other blogs comes in.
Some Interesting Hispanic Data:
- 44.3 million Hispanics in the US 1
- 33.5 million (75%) of us speak only English or are bilingual 4+
- Of 28.2 million Hispanic adults (18+) 2
- 15.8 million (56%) use the internet. 5++
- 4.6 million (29%) get news from the internet 4++
- 3.5 million (75% of 4.6m) get all of their news on the internet in English 4++
- 64% of native-born Latinos get all their news in English. 4
- 78% of English-dominant Latinos use the internet, compared with 32% of Spanish-dominant Latinos. 5
- 51% think English media does a poor job of providing relevant news - this jumps to 65% for English-only Hispanics 4
- Of those expressing an interest in news
- 53% were English-only 4
- 40% were Bilingual 4
- 23% were Spanish-only 4
- Where do Hispanic voters get their news
- 53% get all their news in English 4
- 40% get their news from English and Spanish media 4
- 6% get their all their news in Spanish 4
- Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters4
- 54% of eligible voters registered in November 2006 3
- 5.6 million (60%) of these registered voters actually voted representing 13% of the total Hispanic population 3
- US Census - 7/1/2006 - PDF
- US Census - 7/1/2005 - Excel Spreadsheet
- Hispanics and the 2006 Election - 10/2/2006 - Pew Hispanic Center
- Changing Channels and Crisscrossing Cultures: A Survey of Latinos on the News Media - 4/19/2004 - Pew Hispanic Center
- Latinos Online - 3/14/2007 - Pew Hispanic Center
- + means that I calculated a number using statistics from 3,4 or 5 with Census data #1
- ++ means that I calculated a number using statistics from 3,4 or 5 with Census data #2
August 23, 2008
Tags: barack obama, hispanic voters
August 12, 2008
Tags: hispanic voters, midwest
August 11, 2008
Tags: hispanic voters, Puerto Rican
August 3, 2008
Latino vote: Being in the same family doesn’t mean being in the same party
August 1, 2008
Did You Know? That 12 years ago Bob Dole ended up with a record-low 21 percent of the Hispanic vote.
Democracia USA was responsible for registering 35% of all the new Hispanic voters in 2006
Tags: Democracia USA, hispanic voters
Tags: hispanic voters
Democracia USA Launches 2008 Central Florida Hispanic Voter Project
Tags: Cuba, Democracia USA, demographics, hispanic voters, voter registration
D-USA began operating in Central Florida in 2004 when it registered 72,000 new Hispanic voters in the state. The success of that effort led D-USA to expand its presence to an operation now consisting of a regional director, Roberto Cancel, and a field staff of 22 canvassers that have been registering new Hispanic voters by visiting homes, businesses, community centers and public events. So far this year, D-USA has registered 13,000 new voters in Central Florida
The study presented by Democracia USA and conducted by Bendixen and Associates point to overwhelming growth and changes in voter demographics. The highlights include:
- The Hispanic population in the Orlando media market quadrupled between 1990 -2008 from 136,00 to 650,000
- The Hispanic voting population in the Orlando media market also quadrupled between 1990 -2008 from 66,000 to 234,000
- Central Florida Hispanics show a acute tendency to vote for the candidate not the party, making it the most swing prone voting bloc in the nation, with their allegiances switching between Democrats and Republicans in every state and county election since 2000
- Independents account for 34% of the Hispanic electorate in Central Florida, ahead of registered Republicans (22%) and trailing registered Democrats (44%)
- Between 2000 – 2008 the Hispanic electorate in Central Florida doubled growing from 6 - 12% of the overall electorate
- Democracia USA was responsible for registering 35% of all the new Hispanic voters in 2006
- The demographics within the Hispanic population continue to shift, with South Americans increasing their percentage of the populace and Cubans and Mexicans slipping slightly
“Hispanics in Central Florida are clearly an engaged bloc of voters, coveted by both parties, who vote on issues and candidates, eschewing party lines,” stated Jorge Mursuli, President of Democracia USA. “Democracia USA is thrilled to launch a newly invigorated voter registration drive in Central Florida that will empower an even greater number of Hispanics who want their voice to be heard in November 2008.”
July 28, 2008
New Report from the Tomás Rivera Policy Institute : Latino Voting Statistics 2008
Tags: hispanic voters, Tomás Rivera Policy Institute
July 27, 2008
July 24, 2008
Tags: barack obama, hispanic voters, radio, Spanish-language
July 22, 2008
Are Obama, McCain reaching Hispanic voters? - Tampa Bay area view
Tags: Barak Obama, hispanic voters, John McCain
Tags: hispanic voters, voter registration
So did you know this? If you didn’t, perhaps you could send it to someone you know to help spread the knowledge and please tell them about HispanicTips.
View more “Did You Know?” facts in our “Did You Know?” section
July 21, 2008
Campaign Ads Look To Reach Hispanic Voters : NPR
Tags: hispanic voters, Jorge Ramos
July 18, 2008
Op-Ed: The importance of McCain’s Latin America trip - Alex Burgos
Tags: Argentina, barack obama, Bolivia, Colombia, Ecuador, hispanic voters, Hugo Chavez, John McCain, latin america, Merida Initiative, mexico city, NAFTA, Nicaragua, Peru, Spanish-language
In the run-up to Sen. John McCain’s recent visit to Latin America, a chorus of doubters questioned the value of such a trip just four months before Election Day. Media coverage suggested it was foolish for him to leave the domestic campaign trail at a time when gas prices and a weak economy are the most pressing issues on voters’ minds .
Such thinking ignores the fact that in recent years, President Bush has been widely criticized for neglecting Latin America, which critics argue has facilitated an Hugo Chavez-led expansion of leftist governments in Argentina, Bolivia, Ecuador and Nicaragua, in addition to razor-thin close calls in Mexico and Peru.
As a result, the trip accentuated another sharp contrast between McCain and his opponent – Latin America policy under a President McCain will be based on a lifetime of experience, meetings and friendships with regional leaders, and a long Senate career working on these issues versus Obama’s campaign cramming session. 20In just three short days, McCain managed to show mo re interest in Latin America’s future than Obama has demonstrated in his entire life.
From a hemispheric viewpoint, this difference will matter to the people of Latin America who are closely watching our presidential campaign and pondering relations with the next U.S. president. From a political standpoint, it will matter to Hispanic voters in the U.S. concerned about their families’ homelands. As anyone who regularly tunes it to the nightly news on Spanish-language TV can attest, current events in Latin America matter greatly to Hispanic viewers.
With that said, Hispanic voters are notoriously hard to pin down on the issues. Some are deeply concerned about Latin America policy, others are not. Some see immigration as a litmus test, while others rank it as a low priority. However, one common characteristic I have noted over the years is that all Hispanic voters look for evidence from presidential candidates that they didn’t suddenly discover their community and also have a track record of working on issues they care about. As I have advised my fellow Republicans, the most fundamental step candidates can take to win the hearts and votes of Hispanic voters is simply showing up and expressing an interest in reaching out to them. If that interest is supported by a long history of doing so, half the battle has been won. What comes out of their mouths – the substance – is the other half of the equation.
At this stage in their Hispanic outreach efforts, there is a key distinction becoming increasingly evident – like McCain, Obama is talking the talk, but only McCain has walked the walk.
Contrary to the belief that McCain’s audience during his trip was solely Hispanic voters, by visiting Colombia and Mexico, McCain emphasized the economic and security issues that affect all of us who reside in the Western Hemisphere. First, as the economy struggles, McCain reiterated that the solution is not to retreat from global commerce or backtrack from existing partnerships. Approving the languishing free trade agreement with Colombia and building on the gains we’ve achieved through NAFTA are essential for our short-term and long-term economic future. Free trade is a mainstream economic issue for all Americans, whether it’s discussed on a U.S. factory floor or in the foreign markets we seek to open to our products.
For those inclined to believe national security is fading as a campaign issue, we also received an emotional reminder of how closely America’s destiny is tied with Latin America’s security. Shortly after McCain departed Colombia, Americans at home were captivated by the Colombian military’s successful rescue of long-held FARC hostages, including former presidential candidate Ingrid Betancourt and three American contractors. To its credit, the American media gave this remarkable story the attention it merited, reminding us of all the U.S. has invested in the more secure and prosperous Colombia we have today, as well as what hangs in the balance in ensuring the region’s long-term security. Much is also at stake in helping Mexico combat its vicious drug gangs through the Merida Initiative.
Finally, on the cultural and political front, we have one more example of how McCain’s trip was a well thought out visit that will help endear him to more Hispanic voters. Last week, a Gallup study showed that while “Americans who say religion is an important part of their daily lives support John McCain over Barack Obama for president,” one of two notable exceptions to this finding was Hispanic Catholics, who “appear to be strong Obama supporters regardless of whether they report being personally religious.”
During McCain’s visit to Mexico City, he toured the Basilica de Guadalupe, Mexico’s holiest Catholic site, where he laid a wreath of white roses at the altar and received a blessing from its monsignor. To conclude a policy-heavy trip with a meaningful activity like this demonstrates his respect for our neighbors to the south and honors their rich culture and religious traditions. It also shows that the U.S. and Mexico are allies and friends, with a relationship built on mutual interests and values.
To some analysts, the conventional wisdom might lead them to believe that unless you are talking about immigration, there is little else that Hispanic voters care about in this election. In reality, McCain is sending a compelling message to this community on a number of fronts – in the U.S. and from abroad. That this most recent trip was the product of his own wishes, without prodding (as is the case with Obama’s upcoming Iraq trip), and in the face of widespread skepticism shows he understands how to continue making inroads with Hispanics.
More importantly, McCain’s Latin America trip proves that his mind is not just focused on the next four months of campaigning but also on the next four years of governing. When candidates show their presidential credentials as McCain did in Latin America, it can resonate for the duration of the campaign and beyond.
Alex Burgos previously served on the communications staff of Mitt Romney’s presidential campaign and the National Republican Congressional Committee.
July 17, 2008
Candidates Talk Immigration, Economy with Latino Voters
Tags: hispanic voters
July 16, 2008
Analysis: What’s wrong with pandering to Latino voters?
Tags: barack obama, hispanic voters, John McCain
Obama shoring up vital Hispanic voting bloc
Tags: barack obama, hispanic voters
July 15, 2008
More Latinos Going To Georgia’s Polls - 60,000 Hispanic voters
Tags: hispanic voters, voting rights
“As of July 1, 2008, there are 12,219 Latino registered voters in Gwinnett County,” said Jerry Gonzalez of the Georgia Association of Latino Elected Officials.”*
Politicians Courting Hispanic Voters; Topekans React
Tags: hispanic voters
