http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2011/09/22/hispanic-tv-summit-in-competitive-market-content-still-rules-as-the-race-for-customers-heats-up-finding-what-viewers-want-assumes-even-more-importance/ http://www.hispanictips.com/2011/09/22/hispanic-tv-summit-in-competitive-market-content-still-rules-as-the-race-for-customers-heats-up-finding-what-viewers-want-assumes-even-more-importance/#comments Thu, 22 Sep 2011 17:03:10 +0000 Tomas http://www.hispanictips.com/?p=153783 Tomás @ HispanicTips from www.multichannel.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/22/hispanic-tv-summit-in-competitive-market-content-still-rules-as-the-race-for-customers-heats-up-finding-what-viewers-want-assumes-even-more-importance/feed/ 0 http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-level-of-ad-spending-is-disgusting-vidals-ruiz-panelists-discuss-return-on-investment-media-diversification/ http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-level-of-ad-spending-is-disgusting-vidals-ruiz-panelists-discuss-return-on-investment-media-diversification/#comments Wed, 21 Sep 2011 17:23:40 +0000 Tomas http://www.hispanictips.com/?p=153475 Tomás @ HispanicTips from www.broadcastingcable.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-level-of-ad-spending-is-disgusting-vidals-ruiz-panelists-discuss-return-on-investment-media-diversification/feed/ 0 http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-gadsby-smg-multicultural-is-a-story-of-leadership-smg-latin-america-u-s-multicultural-ceo-accepts-achievement-in-hispanic-television-award/ http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-gadsby-smg-multicultural-is-a-story-of-leadership-smg-latin-america-u-s-multicultural-ceo-accepts-achievement-in-hispanic-television-award/#comments Wed, 21 Sep 2011 17:12:00 +0000 Tomas http://www.hispanictips.com/?p=153444 Tomás @ HispanicTips from www.multichannel.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-gadsby-smg-multicultural-is-a-story-of-leadership-smg-latin-america-u-s-multicultural-ceo-accepts-achievement-in-hispanic-television-award/feed/ 0 http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-are-latino-viewers-underserved-quality-marketing-of-content-are-key-across-linear-advanced-platforms/ http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-are-latino-viewers-underserved-quality-marketing-of-content-are-key-across-linear-advanced-platforms/#comments Wed, 21 Sep 2011 14:14:05 +0000 Tomas http://www.hispanictips.com/?p=153397 Tomás @ HispanicTips from www.broadcastingcable.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/21/hispanic-tv-summit-are-latino-viewers-underserved-quality-marketing-of-content-are-key-across-linear-advanced-platforms/feed/ 0 http://www.hispanictips.com/2011/09/20/over-400-industry-execs-to-gather-at-tuesdays-hispanic-television-summit-ninth-annual-conference-in-new-york/ http://www.hispanictips.com/2011/09/20/over-400-industry-execs-to-gather-at-tuesdays-hispanic-television-summit-ninth-annual-conference-in-new-york/#comments Tue, 20 Sep 2011 14:31:45 +0000 Tomas http://www.hispanictips.com/?p=153226 Tomás @ HispanicTips from www.multichannel.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/20/over-400-industry-execs-to-gather-at-tuesdays-hispanic-television-summit-ninth-annual-conference-in-new-york/feed/ 0 http://www.hispanictips.com/2011/09/13/executives-to-examine-diverse-subjects-during-ninth-annual-hispanic-summit-agenda-for-bcmcns-ninth-annual-hispanic-summit-in-manhattan-on-sept-20/ http://www.hispanictips.com/2011/09/13/executives-to-examine-diverse-subjects-during-ninth-annual-hispanic-summit-agenda-for-bcmcns-ninth-annual-hispanic-summit-in-manhattan-on-sept-20/#comments Tue, 13 Sep 2011 15:39:40 +0000 Tomas http://www.hispanictips.com/?p=151556 Tomás @ HispanicTips from www.multichannel.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/13/executives-to-examine-diverse-subjects-during-ninth-annual-hispanic-summit-agenda-for-bcmcns-ninth-annual-hispanic-summit-in-manhattan-on-sept-20/feed/ 0 http://www.hispanictips.com/2011/09/06/10-great-reasons-to-attend-the-hispanic-television-summit-tuesday-september-20-marriott-marquis-in-nyc/ http://www.hispanictips.com/2011/09/06/10-great-reasons-to-attend-the-hispanic-television-summit-tuesday-september-20-marriott-marquis-in-nyc/#comments Tue, 06 Sep 2011 14:45:06 +0000 Tomas http://www.hispanictips.com/?p=150028
1. Lunchtime award ceremony honors top media executive, Monica Gadsby.

The annual Award for Achievement in Hispanic TV is presented to one outstanding individual who has played a significant role in the financial growth of the Hispanic television business. This year's recipient, Monica Gadsby, leads several Starcom Mediavest agencies that manage some of the largest Hispanic TV budgets.

2. How TV news will cover the 2012 Latin vote.

Maria Elena Salinas, Univision's host of weekly newsmagazine Aqui y Ahora and network news co-anchor of Noticiero Univision will address the importance of TV news, especially with coverage of the critical 2012 Latin Vote.

3. Leaders discuss the state of the Hispanic TV business.

A roundtable discussion with leading execs addresses the current state of the business and their vision for 2012. Among the participants are Time Warner's Chief Marketing Officer, Jeffrey Hirsch; Steven Wolfe Pereira, EVP and Managing Director of leading media agency, MV42 Degrees; plus Ivan Bargueiras, the GM of U.S. Hispanic, Discovery and, Fox Deportes GM, Vincent Cordero; as well as Chairman of Cinelatino and Pantelion Films, Jim McNamara; and nuvoTV CEO, Michael Schwimmer.

4. Two sessions address the value of televised sports and sponsorship.

State Farm Insurance is a leading sports TV advertiser, especially with sports that target Hispanics. Ed Gold, State Farms' advertising executive for media and sports sponsorship, will share the company's "sports strategies" for reaching Hispanics.


ESPN's SVP of Production and Distribution, Traug Keller, will chat with Mike Greenberg, co-host of the popular sports talk show "Mike & Mike" about new ways of delivering sports to Hispanic fans.


5. Building successful ad promotions for brands with popular celebrities.

Jencarlos Canela, star of Telemundo's Mas Sabe el Diablo joins Tony Shurman from Post to discuss how the cereal maker used the star's appeal with Latina shoppers to drive product sales.

6. Advertising leaders speak their minds.

Top ad execs engage in a lively discussion about this important revenue stream for Hispanic television. The panel features Kraft Foods' VP of Sustainability and Latino Marketing, Chris Montenegro McGrath; Christine Escribano from Telemundo and Tom Maney of Fox Hispanic Media; plus leading media execs Caleb Windover, SVP Managing Director of MV42˚ and Antonio Ruiz, partner at Vidal; and Carol Hinnant from Rentrak.

7. Giving viewers programming options and choices.

Programming options and viewing choices are essential to the profitable growth of the Hispanic TV business. Marketers and programmers discuss how to leverage cross-platform and on demand, branded entertainment and new product developments. Panelists include agency exec Lisa Torres of ZO Multicultural, and network execs like Vme's CEO, Carmen Di Rienzo; Videorola GM Jorge Tanaka and, Alberto Santini Lara, Azteca America's EVP of Programming.

8. Increasing the benefits of local TV.

Telemundo Station Group president, Ronald Gordon will share a perspective of the continued importance of local TV and how to keep it "fresh and relevant" for Hispanic audiences.

9. Attracting pay TV customers and driving viewership.

Promotional executives discuss best practices for attracting and retaining customers and will share stories of successful "tune-in" campaigns. Participants include: Renata Franco from Cox; Marisol Martinez de Rodriguez of Time Warner, Oscar Madrid from Verizon and Hector Placencia from DirecTV, as well as Eclipse Marketing's Karen Habib, publisher of Nexos Latinos; and Laura Dergal from Univision On Demand.

10. Delivering Networks to the Marketplace.

Carriage of programming targeted to Hispanic viewers has its challenges for the pay TV provider and the programmer. This panel explores the latest distribution opportunities and includes: Homer Gonzalez III from Comcast; Univision's Jennifer Ball; Antonio Briceno from Imagina; Marcos Jorge of Super Canal; and Clemente Cabello of Alterna TV.

Join us and network with top-level colleagues. Over 400 industry leaders from the USA, Latin America, and Spain attend the Summit. They represent advertising, promotion, programming, production, distribution, marketing, research, investment, and technology. Attendees are in the businesses of pay TV, broadcast, production companies, ad agencies, advertisers, technology, audience measurement, and, financial services.

To register, please visit: www.multichannel.com/hispanic2011 or call Sandy Friedman at (917) 281-4718.

The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/06/10-great-reasons-to-attend-the-hispanic-television-summit-tuesday-september-20-marriott-marquis-in-nyc/feed/ 0 http://www.hispanictips.com/2011/08/09/tv-news-coverage-of-2012-latino-vote-is-feature-of-keynote-discussion-with-univisions-maria-elena-salinas-at-hispanic-tv-summit/ http://www.hispanictips.com/2011/08/09/tv-news-coverage-of-2012-latino-vote-is-feature-of-keynote-discussion-with-univisions-maria-elena-salinas-at-hispanic-tv-summit/#comments Tue, 09 Aug 2011 17:33:24 +0000 Tomas http://www.hispanictips.com/?p=145335
(Photo: http://photos.prnewswire.com/prnh/20110808/NY48366)

An award-winning journalist, Salinas has co-anchored the "Noticiero Univision" evening news with Jorge Ramos for 25 years. Additionally, she hosts Univision's "Aqui y Ahora" news magazine program every Tuesday at 10:00 p.m. ET. In 2007, Salinas made history by co-hosting the first-ever Democratic and Republican candidate presidential forums in Spanish on the Univision Network.

The Summit is presented annually by two leading TV trade publications, Broadcasting & Cable and Multichannel News. It has become the signature full-day event for those in the business of TV and video intended for Hispanic audiences. Each year, the conference attracts over 400 leading executives from the U.S., Latin America and Spain.

"This next election season will reflect the largest-ever voting block of U.S. Hispanics. So, we are naturally very honored to have such a trusted spokesperson address this critically important topic with our attendees this year," said Louis Hillelson, Group Publisher of Broadcasting & Cable and Multichannel News.

Other featured presenters include Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group, who will receive the 2011 Award for Achievement in Hispanic Television and, Ed Gold, State Farm Advertising Director, who will present the Opening Keynote.

The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company, which includes Hispanic marketing among its specialties.

For sponsorship information, please call Sandy Friedman at (917) 281-4718.

To register, please visit: www.multichannel.com/hispanic2011

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Among its assets are Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 86% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, and a suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; and Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics. For more information, please visit www.univision.net. Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/08/09/tv-news-coverage-of-2012-latino-vote-is-feature-of-keynote-discussion-with-univisions-maria-elena-salinas-at-hispanic-tv-summit/feed/ 0 http://www.hispanictips.com/2011/07/14/state-farm%c2%ae-advertising-director-to-keynote-at-hispanic-television-summit/ http://www.hispanictips.com/2011/07/14/state-farm%c2%ae-advertising-director-to-keynote-at-hispanic-television-summit/#comments Thu, 14 Jul 2011 12:42:27 +0000 Tomas http://www.hispanictips.com/?p=141024
(Photo: http://photos.prnewswire.com/prnh/20110713/NY34609 )

This annual conference is the signature event for those in the business of television targeted to Hispanic audiences. It is presented by two leading TV industry publications, Broadcasting & Cable and Multichannel News.

According to the Group Publisher, Louis Hillelson, "We are very happy to have Ed open our Summit. He will deliver remarks that are valuable to all of our attendees. After all, sponsorship is critical to the profitability of the Hispanic TV business. State Farm is a major sponsor of telecast sports that are most popular with Hispanic fans and Ed Gold has been instrumental in support of Soccer and Baseball on networks like ESPN Deportes, Telemundo and Univision."

Gold will speak first-hand about the State Farm sponsorship of the telecast of the 2006 and 2010 FIFA World Cup and the 2007, 2009, and 2011 Gold Cup (Copa de Oro), as well as efforts within the Mexican League Soccer coverage in the U.S. He will also address the company's reach to the market via many Hispanic networks including Fox Deportes, GolTV, and others as well as how the company has utilized the Major League Baseball platform to support the Hispanic market, including televised sponsorship of the State Farm Home Run Derby on ESPN Deportes.

About the Summit: The Summit is the television industry's signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. It attracts more than 400 attendees. The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.

For sponsorship information, please call Sandy Friedman at (917) 281-4718. To register, please visit: www.multichannel.com/hispanic2011

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.comCurated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/07/14/state-farm%c2%ae-advertising-director-to-keynote-at-hispanic-television-summit/feed/ 0 http://www.hispanictips.com/2011/04/01/broadcasting-cable-and-multichannel-news-hispanic-television-summit-september-20th-2011/ http://www.hispanictips.com/2011/04/01/broadcasting-cable-and-multichannel-news-hispanic-television-summit-september-20th-2011/#comments Fri, 01 Apr 2011 17:26:23 +0000 TomasC http://www.hispanictips.com/?p=120022 HispanicTips from hispanicad.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/04/01/broadcasting-cable-and-multichannel-news-hispanic-television-summit-september-20th-2011/feed/ 0