http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2010/07/08/budweiser-goes-on-tour-with-mexican-singing-legend-vicente-fernandez/ http://www.hispanictips.com/2010/07/08/budweiser-goes-on-tour-with-mexican-singing-legend-vicente-fernandez/#comments Thu, 08 Jul 2010 18:37:24 +0000 Tomas http://www.hispanictips.com/?p=89639 Budweiser and Mexican singing legend Vicente Fernandez today announced a three-year partnership, with Budweiser as the presenting sponsor of his much-anticipated tour. The tour kicks off July 16, 2010, in San Diego, Calif., and will make its way to Los Angeles, New York, Chicago, Houston and other major markets through November.

Vicente Fernandez has sold more than 50 million albums, appeared in numerous films and earned global recognition including a star on the Hollywood Walk of Fame, Latin Recording Academy Person of the Year in 2002, inclusion in the International Latin Music Hall of Fame, and the 2009 Grammy for Best Regional Mexican album for "Necesito de Ti."


"Vicente Fernandez is a true cultural icon whose passion and tradition embody Budweiser's proud heritage," said Eduardo Pereda, senior director of multi-cultural marketing, Anheuser-Busch. "Through this partnership, Budweiser will help reach audiences across the country and give some lucky fans a once-in-a-lifetime opportunity to meet the undisputed king of Ranchera music."

Vicente Fernandez will appear in Budweiser's Spanish-language campaign, which will include TV, print, outdoor, interactive and point-of-sale. As part of the partnership, a national sweepstakes will give consumers the chance to win concert tickets, autographed CDs and the opportunity to meet Vicente Fernandez backstage. To enter, U.S. consumers 21 years of age and older (except in Calif.) can text the word CHENTE to 23377.

"In addition to celebrating the music of Vicente Fernandez, we are working together to give back to the community through a college scholarship program benefiting the Hispanic Scholarship Fund, which both 'El Rey' and Budweiser strongly support," said Margarita Flores, senior director of community relations at Anheuser-Busch and a member of the board of directors of the Hispanic Scholarship Fund (HSF). "Since 1982, Budweiser has donated nearly $23 million and awarded 20,000 scholarships to HSF, the nation's leading non-profit organization that supports Hispanic higher education."

Budweiser and the Anheuser-Busch Foundation will donate a scholarship at each concert venue to local chapters of the Hispanic Scholarship Fund, which will provide an additional $100,000 for the organization in 2010.

"I am pleased to collaborate with Budweiser on projects that empower the community, especially the Hispanic Scholarship Fund," said Vicente Fernandez. "We are contributing to education by way of music."

"Budweiser's longtime support of the Hispanic Scholarship Fund has directly touched thousands of Latino students and made it possible to realize their dream of a college education and a future their parents aspired for them," said Frank Alvarez, president and CEO of the Hispanic Scholarship Fund. "We are excited Budweiser and Vicente Fernandez are teaming up to raise Latino community awareness about the importance of a college degree and are providing more scholarships. This is an example of a thoughtful corporation giving back to improve their community."

The tour is produced by Hauser Promotions and Live Nation.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit http://www.anheuser-busch.com.
Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/08/budweiser-goes-on-tour-with-mexican-singing-legend-vicente-fernandez/feed/ 0 http://www.hispanictips.com/2010/06/14/a-government-media-tour-to-promote-tourism-in-southwestern-mexico-went-awry-when-machete-wielding-indians-briefly-kidnapped-13-reporters-on-the-trip-officials-said-sunday-fifteen-people-trying-to-fi/ http://www.hispanictips.com/2010/06/14/a-government-media-tour-to-promote-tourism-in-southwestern-mexico-went-awry-when-machete-wielding-indians-briefly-kidnapped-13-reporters-on-the-trip-officials-said-sunday-fifteen-people-trying-to-fi/#comments Mon, 14 Jun 2010 19:38:53 +0000 Tomas http://www.hispanictips.com/?p=88060 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/06/14/a-government-media-tour-to-promote-tourism-in-southwestern-mexico-went-awry-when-machete-wielding-indians-briefly-kidnapped-13-reporters-on-the-trip-officials-said-sunday-fifteen-people-trying-to-fi/feed/ 0 http://www.hispanictips.com/2010/04/19/grupo-modelo-mexico%e2%80%99s-leading-beer-producer-and-exporter-announced-that-it-has-formed-a-strategic-partnership-with-u-s-food-giant-cargill-at-modelo%e2%80%99s-malt-plant-in-idaho-falls-idah/ http://www.hispanictips.com/2010/04/19/grupo-modelo-mexico%e2%80%99s-leading-beer-producer-and-exporter-announced-that-it-has-formed-a-strategic-partnership-with-u-s-food-giant-cargill-at-modelo%e2%80%99s-malt-plant-in-idaho-falls-idah/#comments Mon, 19 Apr 2010 16:35:59 +0000 Tomas http://www.hispanictips.com/?p=82312 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/04/19/grupo-modelo-mexico%e2%80%99s-leading-beer-producer-and-exporter-announced-that-it-has-formed-a-strategic-partnership-with-u-s-food-giant-cargill-at-modelo%e2%80%99s-malt-plant-in-idaho-falls-idah/feed/ 0 http://www.hispanictips.com/2009/07/14/crown-imports-names-la-comunidad-as-agency-of-record-for-hispanic-communications-for-its-corona-extra-and-modelo-especial-brands/ http://www.hispanictips.com/2009/07/14/crown-imports-names-la-comunidad-as-agency-of-record-for-hispanic-communications-for-its-corona-extra-and-modelo-especial-brands/#comments Tue, 14 Jul 2009 19:10:52 +0000 Tomas http://www.hispanictips.com/?p=56483 "Crown Imports announced that it has named La Comunidad, a global independent agency based in Miami, as its Hispanic agency of record for Corona Extra and Modelo Especial. The agency will lead all strategic planning, creative development and production for the brands." Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/07/14/crown-imports-names-la-comunidad-as-agency-of-record-for-hispanic-communications-for-its-corona-extra-and-modelo-especial-brands/feed/ 0 http://www.hispanictips.com/2009/06/05/mexicos-largest-brewer-grupo-modelo-sab-gmodelomx-said-tuesday-it-paid-204-billion-pesos-1537-million-to-unwind-its-outstanding-us-dollar-hedges/ http://www.hispanictips.com/2009/06/05/mexicos-largest-brewer-grupo-modelo-sab-gmodelomx-said-tuesday-it-paid-204-billion-pesos-1537-million-to-unwind-its-outstanding-us-dollar-hedges/#comments Fri, 05 Jun 2009 17:28:57 +0000 Tomas http://www.hispanictips.com/2009/06/05/mexicos-largest-brewer-grupo-modelo-sab-gmodelomx-said-tuesday-it-paid-204-billion-pesos-1537-million-to-unwind-its-outstanding-us-dollar-hedges/ HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2009/06/05/mexicos-largest-brewer-grupo-modelo-sab-gmodelomx-said-tuesday-it-paid-204-billion-pesos-1537-million-to-unwind-its-outstanding-us-dollar-hedges/feed/ 0 http://www.hispanictips.com/2008/07/28/grupo-modelo-sab-mexicos-largest-brewer-said-second-quarter-profit-fell-18-per-cent-on-a-decline-in-export-sales-and-higher-costs-for-grain-and-energy/ http://www.hispanictips.com/2008/07/28/grupo-modelo-sab-mexicos-largest-brewer-said-second-quarter-profit-fell-18-per-cent-on-a-decline-in-export-sales-and-higher-costs-for-grain-and-energy/#comments Mon, 28 Jul 2008 17:32:06 +0000 Tomas http://www.hispanictips.com/2008/07/28/grupo-modelo-sab-mexicos-largest-brewer-said-second-quarter-profit-fell-18-per-cent-on-a-decline-in-export-sales-and-higher-costs-for-grain-and-energy/ Blogante News from HispanicTips.com - The Most Relevant Hispanic y Latino News :: Trusted, Comprehensive & Useful]]> http://www.hispanictips.com/2008/07/28/grupo-modelo-sab-mexicos-largest-brewer-said-second-quarter-profit-fell-18-per-cent-on-a-decline-in-export-sales-and-higher-costs-for-grain-and-energy/feed/ 0 http://www.hispanictips.com/2008/07/17/pressure-is-on-mexican-brewers/ http://www.hispanictips.com/2008/07/17/pressure-is-on-mexican-brewers/#comments Thu, 17 Jul 2008 15:43:38 +0000 Tomas http://www.hispanictips.com/2008/07/17/pressure-is-on-mexican-brewers/ "Ordering a cerveza in Mexico has for decades meant buying a beer from one of two Mexican beer companies that control 98% of the market: Grupo Modelo SAB and Fomento Economico Mexicano SAB.

That may be about to change. The purchase of U.S. brewer Anheuser-Busch Cos. by the Brazilian-Belgian company InBev NV for about $52 billion makes it much more likely that both Mexican brewers will eventually get sold as part of the global consolidation in the beer industry." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/07/17/pressure-is-on-mexican-brewers/feed/ 0 http://www.hispanictips.com/2008/07/14/grupo-modelo-evaluates-proposed-transaction-between-inbev-and-anheuser-busch/ http://www.hispanictips.com/2008/07/14/grupo-modelo-evaluates-proposed-transaction-between-inbev-and-anheuser-busch/#comments Mon, 14 Jul 2008 16:58:44 +0000 Tomas http://www.hispanictips.com/2008/07/14/grupo-modelo-evaluates-proposed-transaction-between-inbev-and-anheuser-busch/ "Grupo Modelo, S.A.B. de C.V. and Subsidiaries (GMODELOC), the leading brewer in Mexico, today announced that in light of the proposed transaction between Anheuser-Busch NYSE: BUD and InBev Euronext: INB, Grupo Modelo has advised both parties that it is reserving its contractual rights. Under its agreements with Anheuser-Busch, Grupo Modelo has certain rights with respect to the potential transaction between InBev and Anheuser-Busch, including a consent right. Grupo Modelo noted that it has been in active discussions with InBev regarding how the two companies can work together should Grupo Modelo consent to InBev becoming a minority owner of Grupo Modelo through its acquisition of Anheuser-Busch.

Grupo Modelo released the following comment:

Our agreement with Anheuser-Busch was carefully constructed to ensure we have a definitive say in who our partner is. We are confident that our agreement, which is governed by Mexican law, gives us the right to decide whether or not to consent to the potential acquisition of Anheuser-Busch by InBev. We have a great deal of respect for InBev and look forward to continuing our discussions with them and hope to find a resolution that meets the needs of both companies and their stakeholders.

About Grupo Modelo

Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2007. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. Currently, it brews and distributes 12 brands, including Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico and Negra Modelo. It exports five brands and is present in 159 countries. It is the importer of Anheuser-Busch's products in Mexico, including Budweiser, Bud Light and O'Doul's. It also imports the Chinese Tsingtao brand and the Danish beer Carlsberg. Through a strategic alliance with Nestle Waters, it produces and distributes in Mexico the bottled water brands Santa Maria and Nestle Pureza Vital, among others. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.

Modelo Contacts:

Media contact:
Jennifer Shelley
(5255) 22660000 ext 6341
comunicamodelo@gmodelo.com.mx

Joele Frank/Kelly Sullivan
Joele Frank, Wilkinson Brimmer Katcher
(212) 335-4449

Investor Relations contact
Eduardo Zamarripa
(5255) 22660000 ext 4708
ir@gmodelo.com.mx
" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/07/14/grupo-modelo-evaluates-proposed-transaction-between-inbev-and-anheuser-busch/feed/ 0 http://www.hispanictips.com/2008/06/23/snippet-grupo-modelo-chairman-ceo-carlos-fernandez-resigns-from-anheuser-busch-board/ http://www.hispanictips.com/2008/06/23/snippet-grupo-modelo-chairman-ceo-carlos-fernandez-resigns-from-anheuser-busch-board/#comments Mon, 23 Jun 2008 17:41:27 +0000 Tomas http://www.hispanictips.com/2008/06/23/snippet-grupo-modelo-chairman-ceo-carlos-fernandez-resigns-from-anheuser-busch-board/ "" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/06/23/snippet-grupo-modelo-chairman-ceo-carlos-fernandez-resigns-from-anheuser-busch-board/feed/ 0 http://www.hispanictips.com/2008/01/14/combinacion-perfecta-budweiser-clamato-chelada-light-clamato-chelada-arrive-nationwide/ http://www.hispanictips.com/2008/01/14/combinacion-perfecta-budweiser-clamato-chelada-light-clamato-chelada-arrive-nationwide/#comments Mon, 14 Jan 2008 16:47:00 +0000 Tomas http://www.hispanictips.com/2008/01/14/combinacion-perfecta-budweiser-clamato-chelada-light-clamato-chelada-arrive-nationwide/ "-- As one of the hottest new products to hit markets in California and Texas cities, followed by tremendous success in Arizona, Colorado and Nebraska, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada will arrive in convenience stores, supermarkets and grocery stores nationwide today.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080112/CLM048 )

Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch's classic American- style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).

Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. "This is a recipe that combines cultures and flavors," said Ana Vitrano, product manager, Anheuser-Busch, Inc. "Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It's la combinacion perfecta!"

A savory beer, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada were developed with the adult consumer in mind. Budweiser, a classic American-style lager, and Bud Light, a classic American-style light lager, are the world's best-selling beers, and Hispanics have been enjoying the great taste of Clamato since its introduction in 1969.

An estimated 60 percent of all Clamato is purchased with the intention of using it as a mixer, so the combination of the three brands means the adult consumer can more easily enjoy a recipe they already love. To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada. The beers also pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.

"The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage -- one that Clamato fans have been mixing themselves for ages," said Andrew Springate, vice president, marketing, CSAB. "This is a convenient way for consumers to enjoy the flavorful and authentic recipe they've come to crave."

The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser-Busch will produce, package and distribute the beers through its network of wholesalers.

The name Chelada is a shortened form of the Spanish word michelada which loosely translates to 'my cold beer.' To order Budweiser or Bud Light & Clamato Chelada, one might say: "Una michelada con clamato, por favor." To shorten that but still keep the beer recognizable as the traditional recipe, Anheuser-Busch focused on the name Chelada.

"One look at the can and you know that this beer is the real thing -- Budweiser and Bud Light mixed with authentic Clamato," Vitrano said. "This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato."

Brewed at Anheuser-Busch's St. Louis brewery, Budweiser Chelada contains 5 percent alcohol by volume (ABV) and Bud Light Chelada contains 4.2 percent ABV and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country's best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2007. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.

Clamato is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott's Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.brandspeoplelove.com." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/01/14/combinacion-perfecta-budweiser-clamato-chelada-light-clamato-chelada-arrive-nationwide/feed/ 0