News (Noticias) Tagged ‘Grupo Modelo’

Ordering a cerveza in Mexico has for decades meant buying a beer from one of two Mexican beer companies that control 98% of the market: Grupo Modelo SAB and Fomento Economico Mexicano SAB.

That may be about to change. The purchase of U.S. brewer Anheuser-Busch Cos. by the Brazilian-Belgian company InBev NV for about $52 billion makes it much more likely that both Mexican brewers will eventually get sold as part of the global consolidation in the beer industry.”*

Grupo Modelo, S.A.B. de C.V. and Subsidiaries (GMODELOC), the leading brewer in Mexico, today announced that in light of the proposed transaction between Anheuser-Busch NYSE: BUD and InBev Euronext: INB, Grupo Modelo has advised both parties that it is reserving its contractual rights. Under its agreements with Anheuser-Busch, Grupo Modelo has certain rights with respect to the potential transaction between InBev and Anheuser-Busch, including a consent right. Grupo Modelo noted that it has been in active discussions with InBev regarding how the two companies can work together should Grupo Modelo consent to InBev becoming a minority owner of Grupo Modelo through its acquisition of Anheuser-Busch.

Grupo Modelo released the following comment:

Our agreement with Anheuser-Busch was carefully constructed to ensure we have a definitive say in who our partner is. We are confident that our agreement, which is governed by Mexican law, gives us the right to decide whether or not to consent to the potential acquisition of Anheuser-Busch by InBev. We have a great deal of respect for InBev and look forward to continuing our discussions with them and hope to find a resolution that meets the needs of both companies and their stakeholders.

About Grupo Modelo

Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2007. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. Currently, it brews and distributes 12 brands, including Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico and Negra Modelo. It exports five brands and is present in 159 countries. It is the importer of Anheuser-Busch’s products in Mexico, including Budweiser, Bud Light and O’Doul’s. It also imports the Chinese Tsingtao brand and the Danish beer Carlsberg. Through a strategic alliance with Nestle Waters, it produces and distributes in Mexico the bottled water brands Santa Maria and Nestle Pureza Vital, among others. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.

Modelo Contacts:

Media contact:
Jennifer Shelley
(5255) 22660000 ext 6341
comunicamodelo@gmodelo.com.mx

Joele Frank/Kelly Sullivan
Joele Frank, Wilkinson Brimmer Katcher
(212) 335-4449

Investor Relations contact
Eduardo Zamarripa
(5255) 22660000 ext 4708
ir@gmodelo.com.mx
“*

– As one of the hottest new products to hit markets in California and Texas cities, followed by tremendous success in Arizona, Colorado and Nebraska, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada will arrive in convenience stores, supermarkets and grocery stores nationwide today.

Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch’s classic American- style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).

Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. “This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager, Anheuser-Busch, Inc. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It’s la combinacion perfecta!”

A savory beer, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada were developed with the adult consumer in mind. Budweiser, a classic American-style lager, and Bud Light, a classic American-style light lager, are the world’s best-selling beers, and Hispanics have been enjoying the great taste of Clamato since its introduction in 1969.

An estimated 60 percent of all Clamato is purchased with the intention of using it as a mixer, so the combination of the three brands means the adult consumer can more easily enjoy a recipe they already love. To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada. The beers also pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.

“The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage — one that Clamato fans have been mixing themselves for ages,” said Andrew Springate, vice president, marketing, CSAB. “This is a convenient way for consumers to enjoy the flavorful and authentic recipe they’ve come to crave.”

The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser-Busch will produce, package and distribute the beers through its network of wholesalers.

The name Chelada is a shortened form of the Spanish word michelada which loosely translates to ‘my cold beer.’ To order Budweiser or Bud Light & Clamato Chelada, one might say: “Una michelada con clamato, por favor.” To shorten that but still keep the beer recognizable as the traditional recipe, Anheuser-Busch focused on the name Chelada.

“One look at the can and you know that this beer is the real thing — Budweiser and Bud Light mixed with authentic Clamato,” Vitrano said. “This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato.”

Brewed at Anheuser-Busch’s St. Louis brewery, Budweiser Chelada contains 5 percent alcohol by volume (ABV) and Bud Light Chelada contains 4.2 percent ABV and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.

Clamato is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott’s Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit

Molson said it Wednesday it has reached a deal with Mexican beer maker Grupo Modelo to import its products into Canada.

The firms said they have a formed a joint-venture company to market and distribute Modelo beer across Canada effective the start of this year. The new venture will be headquartered in Toronto and led by Robert Armstrong, previously the CEO for Modelo’s office in Canada.”*

*From: http://www.cbc.ca
Traducido: usando Google o Altavista/Babel Fish

Bill Hackett’s business doubled on New Year’s Day. That’s when Chicago-based Crown Imports was officially born, and Hackett, Crown’s president, suddenly was responsible for selling the nation’s top import beer nationwide, not just in the country’s western half.

It was a mighty task that involved hiring well over 100 new workers, quickly forging new relationships with eastern distributors and, above all, keeping the supply of Corona Extra flowing.

Crown, the largest U.S. beer importer, was created when the brewer of Corona, Grupo Modelo, decided to get closer to its U.S. beer business. For almost 30 years Corona had been imported by two companies, Chicago-based Barton Beers and San Antonio-based Gambrinus Co.”*

“Mexican brewer Grupo Modelo, the maker of Corona beer, posted a 12.6 percent rise in second-quarter net profit, helped by a jump in export revenue.”

“Nestle SA (NSRGY), the world’s largest food and beverage company, Wednesday said it signed a letter of intent with Mexico’s Grupo Modelo SA (GMODELO.MX) to establish a strategic alliance focusing on bottled water for the Mexican market.

Nestle, based in Vevey, Switzerland, said it plans to further develop its Nestle Water unit’s existing business in Mexico, which includes brands such as Santa Maria, Perrier and Nestle Pureya Vital. Nestle didn’t disclose financial terms of the deal.”