News (Noticias) Tagged ‘grupo gallegos’

“We are extremely honored to be recognized by The Belding Awards for our work with Foster Farms, which speaks directly to the personalities, views, and culture of the Hispanic population,” said agency CEO John Gallegos. “We believe the award validates our partners at Foster Farm’s commitment to telling their story in an entertaining yet effective way. We look forward to continuing to produce award-winning work with our client.”

The “Transformation” spot parodies one of the most viewed advertisements of last year, Dove’s “Evolution.” It features the Foster Imposters, one enduring hours in a director’s chair being primped and pampered by the other, trying to pass as fresh and natural chickens, like those at Foster Farms. The commercial was produced for television and can also be seen on the Foster Farms website.

The Belding Awards are the highlight event of the advertising community in California, recognizing the best work in television, print, interactive and radio; and they are highly selective. To qualify, entries had to consist of advertising conceived and created in Southern California. The Belding Awards are named after copywriter Don Belding, one of the founders of agency Foote, Cone & Belding.

About Grupo Gallegos

An independent advertising firm specializing in reaching the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, CA. In 2008, Grupo Gallegos was recognized as Multicultural Agency of the Year by Ad Age. Established in 2001 by John Gallegos, Grupo Gallegos has received the D&AD Silver Pencil, Gold FIAP Award, Cannes Silver Lion and the Gold Medal at the New York Festival. Favio Ucedo was named Creative Director of the Year, Ken Deutsch as Media Executive of the Year and John Gallegos as Agency Executive of Year by HispanicAd.com. Agency clients include Target, Energizer, Fruit of the Loom, Comcast, The California Milk Processor Board, and Valvoline.

For more information, you can visit www.grupogallegos.com“*

The California Milk Processor Board’s iconic “Got milk?” health initiative and ad campaign gives its Spanish counterpart “Toma leche” (”Drink milk”) a permanent interactive home Wednesday with the launch of the Web portal, TomaLeche.com.

The Web site is the first Hispanic-targeted online effort mounted in Spanish by the CMPB with creative and messaging developed by the board’s Hispanic agency Grupo Gallegos, Long Beach, Calif.”*

We are all familiar with mythical figures, like elves and witches that are prevalent in children’s books. These characters have expanded children’s imaginations, often times bringing fright and bewilderment to the kids who read their stories. And starting this month, these characters will bring to life lesser known milk benefits. In its 2008 Spanish-language TV campaign entitled ‘Leyendas’ (Legends), the California Milk Processor Board (CMPB), the creators of GOT MILK? and TOMA LECHE (Drink Milk), debuts the spots ‘Elfo’ (Elf) and ‘Bruja’ (Witch). Though the main characters in the ads are mythical, the milk benefits are real: milk consumption fights off some of the symptoms of PMS and promotes restful sleep.

“Our research indicates that Latino families connect to these characters,” says CMPB Executive Director Steve James. “The new spots are told just like a fairy tale with lessons in the end: drink milk for a healthier lifestyle.”

Produced by Long Beach-based advertising partner Grupo Gallegos, this year’s ads consist of 30- and 60-second spots. Starting today, the 60-second spot of ‘Bruja’ debuts. The ad opens with a witch on a broom chasing off frightened children. Legend has it that scaring the townspeople is a monthly ritual for the witch. But during this particular trip, she decides to drink a glass of milk that one of the residents left out on her spell table. Her demeanor then magically transforms, causing the witch to spread good deeds instead of evil among the townspeople. The ad ends with the tagline stressing one of milk’s key health benefits: “The calcium in milk reduces PMS symptoms. TOMA LECHE.” The 60-second spot will run until Mar. 23 as the 30-second version of ‘Bruja’ rotates in on Mar. 24.

“The ad is something to see,” says James. “The picture quality, the tone and the way the spot was shot seems as if it came out of a movie. I’m very proud of the work we’ve produced.”

On Apr. 28, the 30-second ‘Elfo’ spot will rotate in to educate Latinos that drinking milk right before bed promotes restful sleep. The spot opens with an elf with big ears that enjoys a glass of milk right before bed. He sleeps so well after drinking the “wonder tonic” that he is able to shut off all the noise around his neighborhood: crickets, coyotes howling, hens clucking and barking dogs, just to name a few. The ad ends with the tagline, “Protein in milk helps you get to sleep. TOMA LECHE.”

“The best thing about the TOMA LECHE spots we’ve produced over the last three years is that they do not preach to Hispanics about milk,” says James. “Rather, the ads bring to light the health benefits of milk in a creative manner.”

In its 15th year, GOT MILK? has helped sell millions of gallons of milk and has become an American icon. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.”*

*From: http://www.marketwire.com
Traducido: usando Google o Altavista/Babel Fish

Grupo Gallegos, an independently owned, full-service communications agency dedicated to providing its clients with marketing plans that raise the bar of creative excellence while targeting the Hispanic population, announced today that it has been named Advertising Age Magazine’s 2008 “Multicultural Agency of the Year.” Advertising Age selects its “Multicultural Agency of the Year” winner according to several criteria, including excellence, marketing effectiveness, account wins/losses, strategic thinking, management strength, and financial performance.

“We’re thrilled to be recognized as the ‘Multicultural Agency of the Year,’” said agency founder, John Gallegos. “We are relentless in our pursuit of excellence with campaigns that speak directly to the personalities, views, and culture of the Hispanic population. This is a significant award win and recognition for us, and one that will push us to reach even higher in 2008.”

In its coverage of Grupo Gallegos, not only did Advertising Age credit them for “generating the best creative in the U.S. Hispanic market,” but also noted, “Grupo Gallegos figures out how to interpret popular-culture icons such as the pink Energizer Bunny, Fruit of the Loom’s fruit guys and ‘Got milk?’ for Hispanic consumers who didn’t grow up with them and win creative awards doing it, along with more sales for its clients.”

“They’ve done a great job educating me,” stated John Shivel, Fruit of the Loom senior VO-marketing, advertising, and corporate communications, commenting to Advertising Age about Grupo Gallegos. “One thing I love about Grupo is the total collaborative approach they take. I’ve worked with so many agencies, and it’s one thing that truly sets them apart.”

The Advertising Age recognition is one of many accolades for Grupo Gallegos who also recently won “Best of Show” at the 2007 Advertising Age Hispanic Creative Awards, and Bronze medals for their “California Milk Processor Board ‘Law of Gravity’” campaign at both the Cannes Festival and the Effie Awards.

About Grupo Gallegos

Grupo Gallegos, headquartered in Long Beach, California, is an independently owned, full-service communications agency dedicated to providing senior-level, personalized service in the development of national and local marketing plans, targeting the Hispanic community.
Expertise areas include advertising and marketing, business consulting, direct marketing, interactive communications, public relations and public affairs, graphic design, sales promotion, and naming.

About Advertising Age

For more than 70 years, Advertising Age has been the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 275,000 professionals each week. The Ad Age Group encompasses print and on-line products including Advertising Age, AdAge.com, AgencyPreview.com, and Creativity. Ad Age has correspondents in many countries and maintains bureaus in New York, Boston, Chicago, Los Angeles, Detroit, San Francisco, Washington, D.C., Hong Kong and London.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

The Energizer Bunny(R) is beating his drum to a new beat. Latin GRAMMY(R) nominated artists Camila and Elvis Crespo have written and recorded their longest song ever, in collaboration with Energizer.

The artists’ new songs are available for free download on Monday, November 5 on www.sigueysigue.com and are featured as part of the new Musica Que Sigue y Sigue campaign that will be unveiled in new advertising spots airing during the Latin GRAMMY Awards broadcast on November 8th. Inspired by the long-lasting power of the Energizer(R) batteries, Elvis Crespo wrote and recorded “Esto No Para,” a merengue tune, while Camila wrote and recorded the ballad “Amor Eterno.”

Both artists are nominated for 2007 Latin GRAMMY Awards. Camila is nominated for the Song of the Year award for their hit song “Todo Cambio,” while Elvis Crespo is nominated for the Best Merengue Album award, for his album “Regreso El Jefe.” The awards will be held at the Mandalay Bay Events Center in Las Vegas on November 8th and will air live on Univision.

Sigueysigue.com offers behind the scenes video footage of when the ads were filmed in Mexico City, and features interviews with the artists and new interactive online games. Also, visitors to the site are encouraged to help write the longest song ever by submitting video footage of themselves singing lyrics they wrote to the tune available on the web site.

“We are excited about Elvis Crespo and Camila collaborating with us to write and record their longest song and appear in our latest advertising campaign. Like the Energizer Bunny, both of these outstanding artists are filled with never-quit spirit and their new songs reflect their energetic attitude,” said Betsy Laakko, Director of Marketing for Energizer.

The Musica Que Sigue y Sigue advertising campaign, created by Grupo Gallegos, highlights what happens when you cross Camila and Elvis Crespo with the Energizer Bunny. New 15 second spots will air during the live broadcast of the Latin GRAMMY Awards and feature the two new songs.

Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer(R) MAX(R) premium alkaline brand; Energizer(R) e2(R) Lithium(R) and Energizer(R) e2(R) Titanium Technology(R) performance brands; Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers.

The Energizer(R) product line also includes specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader as it launches Energizer(R) Energi To Go(R), portable battery-driven power packs for cell phones, portable games and audio devices.”*

Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board.

The Best of Show winning spot, titled “Ketchup,” pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. “The judges picked a Best of Show that showed that price promotions, which usually aren’t very creative, can be winners if they are based on a clever idea,” said Laurel Wentz, Advertising Age’s international and multicultural editor.

This year’s competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch’s Bud Light, which debuted on the Super Bowl this year.

“We continue to raise the bar in creative excellence,” said Jackie Bird, AHAA chairwoman and president of WingLatino. “The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren’t creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers.”

The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier.

For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald’s/U.S. marketing.

The awards show followed AHAA’s fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El Dí­a de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez.

A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age.

The complete list of Ad Age’s 2007 Hispanic Creative Advertising Awards winners follows.

TELEVISION GOLD — Entertainment/Media: Comcast Triple Play “Ketchup”, Grupo Gallegos, Long Beach, CA — Grocery Products: Energizer e2 Lithium “Immortal,” Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Ley de Gravedad”, Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos” “Risas” “Ley de Gravedad” campaign, Grupo Gallegos, Long Beach, CA SILVER — Alcoholic beverages: Heineken “Lluvia,” The Vidal Partnership, New York — Automotive: Volkswagen “Confrontation,” Creative on Demand, Miami — Entertainment/Media: Comcast Triple Play “Pedro” Grupo Gallegos, Long Beach, CA — Entertainment/Media: Comcast Triple Play “Ladron”, Grupo Gallegos, Long Beach, CA — Grocery Products: Clorox-Glad Force Flex Trash Bags “Trash Tamer”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Pepsi-Sierra Mist “Cash Register”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos”, Grupo Gallegos, Long Beach, CA — Technology/Communications: Sprint “Silencio”, The Vidal Partnership, New York — Travel: Continental Airlines “Taller”, Bromley Communications, San Antonio, TX BRONZE — Automotive: Volkswagen “Kung Fu” “Timbales” campaign, Creative on Demand, Miami — Entertainment/Media: MTV “Calle,” La Comunidad, Miami — Grocery Products: Clorox Disinfecting Wipes “Hide and Seek”, Dieste, Harmel & Partners, Dallas — Technology/Communications: Sprint “Todo Sobre Mi Familia”, The Vidal Partnership, New York — Travel: Continental Airlines “Espanol” campaign, Bromley Communications, San Antonio, TX TV (PUERTO RICO) SILVER — Retail/Fast Food: Radio Shack-Memory Card “Gobernadores”, Draftfcb, San Juan, PR BRONZE — Grocery Products: Unilever-Ragu “Hindu”, JWT San Juan — Public Service: Alzheimer’s Foundation “Polaroid”, BBDO Puerto Rico RADIO SILVER — Comcast Cable Latino “Media Naranja”, Grupo Gallegos, Long Beach, CA BRONZE — Tecate “Virus Estornudo”, Grupo Gallegos, Long Beach, CA — Comcast Cable Latino “Diga”, Grupo Gallegos, Long Beach, CA NONTRADITIONAL/GUERRILLA MARKETING SILVER — Personal Music “Paisa”, Alma DDB, Miami BRONZE — Personal Music “Directions” campaign, Alma DDB, Miami — Personal Music “Voice Over” Alma DDB, Miami NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO) GOLD — Amnistia Internacional “La Casa del Horror”, JWT San Juan SILVER — Toyota Yaris “Manijas”, Badillo Nazca Saatchi & Saatchi, San Juan MULTIMEDIA/INTEGRATED BRONZE — Comcast Triple Play “Mosca”"Ketchup”"Ladron” campaign, Grupo Gallegos, Long Beach, CA NEWSPAPER GOLD — Procter & Gamble-Tide “Stains Attack: French Fry, Jam, Soup”, Conill NEWSPAPER (Puerto Rico) BRONZE — Amnistia Internacional “John Wayne Gacy”"Ted Bundy” “Pee Wee Gaskins” campaign, JWT San Juan OUT OF HOME SILVER — Procter & Gamble-Tide “Messy Things: Coffee, Ketchup, Wine”campaign, Conill OUT OF HOME (Puerto Rico) GOLD — Verizon Wireless “Llamadas Interrumpidas: Mucho, Busca, Conmigo” campaign, Badillo Nazca Saatchi & Saatchi, San Juan MAGAZINE BRONZE — Clorox-Pine Sol “Sniff”, Dieste Harmel & Partners, Dallas MAGAZINE (Puerto Rico) SILVER: — PR Alzheimer’s Foundation “Forgotten Animals: Fish, Cage” campaign, BBDO PR BRONZE: — Toyota FJ Cruiser “Laberinto”, Badillo Nazca Saatchi & Saatchi, San Juan BEYOND HISPANIC GOLD: — Anheuser-Busch Bud Light “Class,” LatinWorks, Austin, TX SILVER: — Chicago Latino Film Festival “Cowboys,” Lapiz, Chicago — Katrina Foundation “Bin Laden”, La Comunidad, Miami BRONZE: — Xtra Pine “The Cleaning Hunk” Ole, New York — 1-2-3 Divorce “I don’t” “Leave the Bride” “Why Wait”, Dieste Harmel & Partners — Katrina Foundation “Picture in Picture” campaign, La Comunidad, Miami BICULTURAL/ENGLISH-SPEAKING HISPANICS (No Gold) SILVER: — Mun2 “Fences, Dream, Quiz Show” campaign, La Comunidad, Miami — Mun2 “Snoop Dogg Knows Best” campaign (1st 3 spots only), Mun2 BRONZE: — Toyota Motor Sales “Mundoyaris”, Conill, Los Angeles — [view at www.conill-ideas.com/mundoyarisdemoespanol] — Mun2 “Hotline Weird Callers” campaign, Mun2 INTERACTIVE: INTERACTIVE/WEB SITE GOLD: — McDonald’s “LoMcximo,” Alma DDB, Miami (View at www.iclatinamerica.com/app/lomcximo) SILVER: — Toyota Motor Sales’ “Yaris Music Lab,” Conill (View at conill-ideas.com/musiclabespanol) INTERACTIVE/BRANDING SILVER: — Art Basel Invitation, La Comunidad, Miami (View at www.lacomu.com/artbasel) BRONZE: — Sprint “Sprint Center”, The Vidal Partnership, New York (View at mediakit.adage.com/hispanicawards/vidal/sprint.html) INTERACTIVE/ONLINE AD BRONZE: — Hyundai “Respect,” Alma DDB, Miami (View at www.iclatinamerica.com/app/respect) DIRECT MARKETING GOLD: — Verizon FIOS campaign, La Agencia de Orci, Los Angeles BRONZE: — American Honda Motor, “Guataburger”, “Bersache”, “SiGuerld” campaign, La Agencia de Orci, Los Angeles About AdAge:

Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more. Advertising Age is published by Crain Communications, Inc.

About AHAA:

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation’s 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of more than $930 billion. Visit www.ahaa.org/ for more information. “*

The second annual HispanicAd.com Account Planning Excelencia (HAPE) awards were presented to 18 winners in four categories. HispanicAd.com CEO Gene Bryan, creator of the awards, handed out the honors during the luncheon at the 23rd semi-annual conference of The Association of Hispanic Advertising Agencies (AHAA) at the Crowne Plaza Times Square in New York.

The HispanicAd.com Account Planning Excelencia (HAPE) awards were designed to identify and reward the best account planning in the industry. “Our goal this year was to increase the number of entries which we did by 30 percent from 37last year to 50 this year,” says Gary Bonilla, president of the awards jury and vice president, strategic planning director with Wing Latino. “The work of planners lives in the background of advertising most of the time and the creative output ends up being the proof of our existence. HispanicAd.com is changing that with this awards program that recognizes the significance of our discipline and the growing importance of the professionals who make it happen in Hispanic agencies.” “*

Grupo Gallegos was the biggest winner at Advertising Age’s ninth annual Hispanic Creative Advertising Awards, picking up the Best of Show and five other TV, radio and multimedia awards for client Comcast Corp.

With a trio of award-winning clients, the Long Beach, Calif.-based agency also won Gold and Silver awards for a TV campaign for the California Milk Processor Board, and a TV Gold that has become almost an annual event for the long-running Energizer campaign.”*

“Grupo Gallegos advertising runs on Spanish-language television, Spanish radio, in Spanish magazine pages and on Spanish or bilingual Web sites. Some of these enterprises are housed in places you might expect them to be: New York, Miami, Los Angeles, Houston. Many are not. There’s full-time Spanish television broadcasting now in Anchorage; Salt Lake City; Little Rock, Ark.; Wichita Falls, Tex.; Indianapolis; Savannah, Ga.; Boston; Oklahoma City; Syracuse, N.Y.; and Minneapolis. The area encompassing Portland, Ore., now has 10 Spanish radio stations, while four years ago it had only 3. The July issue of ESPN Deportes, with Hugo S탡nchez on the cover, had a Gallegos underwear ad inside; so did the gossip magazine ¡Mira!, with Angélica Rivera on the cover; and a People en Español with RBD on the cover; and a Men’s Health en Español, whose cover article promised that James Bond would show readers how to be an hombre de acción.”

“Heineken USA announced that Grupo Gallegos has resigned the advertising assignment for the Tecate Brand, ending their two and a half year relationship. The Tecate Brand advertising assignment includes responsibilities for Tecate and the new Tecate Light. “

“Aldo Quevedo, president of Dieste Harmel & Partners, Dallas, will chair the jury for Advertising Ages ninth-annual Hispanic Creative Advertising Awards. Entries are due this month.

He will be joined on the jury by Juan Oubina, creative director of Grupo Gallegos, Long Beach, Calif., which won Best of Show last year. Andres Ordonez, VP-creative director of Zubi Advertising, Coral Gables, Fla., is also on the jury, along with consultant Paco Olavarrieta. “

“Tomo leche.

If you dont know how thirst-quenching a glass of milk can be, if you like Tecate, or if you get charged over Energizer battery commercials - and you speak Spanish - John Gallegos has a message for you.

“Its not just about language,” said Gallegos, who heads the award-winning Long Beach-based ad firm Grupo Gallegos. “What were finding is Hispanics are not assimilating, theyre acculturating. Assimilation is loss of identity. What theyre really doing is picking and choosing from both cultures and creating a new culture.”"

“The latest Marketing y Medios Special Report, out now in select issues of Adweek, Brandweek and Mediaweek, announces the Hispanic Creative Best Spots of 2006. Out of nearly 200 spots submitted, 13 were selected. The competition also awarded special recognition to the Campaign of the Year and a Campaign Honorable Mention.

Commercials presented to consumers on Spanish-language television were evaluated based on their insight into this audience as well as their relevancy and connection. This year’s competition was judged by an all-star panel of top Hispanic advertising agency creatives in New York. Guest judges included Roberto Alcázar, principal, EO Agency; Gustavo Asman, chief creative officer, winglatino; Mauricio Galván, senior creative director, The Vidal Partnership; and Antonio López, executive creative director, Conill. Judges who had submitted work recused themselves from voting during the viewing.

Distinguished for their focus on services or making connections with the brands, special recognition for Creative Best Spots of 2006 went to:

– Campaign of the Year: Toyota Camry “Camryality”
Agency: Conill/Los Angeles

– Honorable Mention Campaign: Tide “Thank You”
Agency: Conill/New York

– Standout Spot of the Year: Energizer “Immortal”
Agency: Grupo Gallegos/Long Beach, Calif.

For a complete list of the Creative Best Spots of 2006, visit www.marketingymedios.com

The Campaign of the Year, Toyota Camry “Camryality was created by Conill/Los Angeles’ Pablo Buffagni, vp, creative director. “There’s an inescapable sense of voyeurism as you watch these real-life spots,” said MyM editor Nancy Ayala. “The spots say cool, uninhibited, free. Stodgy feelings be gone.” Best Spots guest judge Galván applauded “Camryality” for “killing myths” about the Toyota Camry.

Tide’s “Thank You” campaign, which was created by judge López of Conill/New York, received Honorable Mention. Guest judge Alcázar reflected that it’s difficult to get through that extra layer of insight for a large company like P&G, but Conill managed to pierce through. “That’s the work of really good insight, very good planning and creative working together,” said Alcázar.

The Standout Spot of the Year went to Energizer’s “Immortal,” created by Grupo Gallegos’ Favio Ucedo and Juan Oubiña. “Immortal” was the only spot to get a unanimous “yes” from the panel of guest judges.

The Best Spots of 2006 will be showcased at the 3rd Annual Voz Latina Hispanic Marketing Conference on April 26, 2007, at the Hotel InterContinental in Miami. Voz Latina is hosted by Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. For more information about Voz Latina, visit www.marketingtohispanics.com.

For more information on Marketing y Medios, contact Wright Ferguson, Jr. at 646-654-5105. To subscribe to the Adweek Magazines carrying MyM, contact Andrea Szabo at 646-654-5889.

Adweek’s Marketing y Medios is an English-language Special Report that appears monthly in Adweek, Brandweek and Mediaweek magazines. It explores the unique challenges encountered by marketers and media serving the U.S. Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards, including MyM’s Hispanic Agency of the Year, Hispanic Best Spots, Hispanic Media All-Stars and Hispanic Marketers of the Year. Key industry events include Voz Latina (produced in partnership with the Billboard Latin Music Awards) and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition.

About Nielsen Business Media
Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries in seven major market groups and 30 individual markets, Nielsen Business Media provides business-to-business products and services in print, online and in person.

With 42 publications, more than 60 trade shows, and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. “

“Adweek’s Marketing y Medios has extended the deadline for its 3rd Annual Hispanic Best Spots, which honor the best television commercials of 2006 targeting U.S. Hispanic consumers, an extra two weeks””until 5 p.m., February 16, 2007. This will help accommodate continued interest among top Hispanic advertising agencies.

“We’ve had a number of requests to extend the deadline from agencies that are still working on their entries,” said Nancy Sobel, managing director of Adweek’s Best Spots. “We are extending the deadline to accommodate as many entries as possible.”

Both Spanish- and English-language TV commercial targeting Hispanic consumers are eligible. Spots must have aired in the U.S. for the first time between January 1, 2006, and December 31, 2006.

After viewing the entries, a Best TV Campaign of the Year may be selected. All spots submitted as part of a campaign will automatically be considered as individual spots as well. Pro bono work will also be accepted and will be judged in a separate category.

Entries must be submitted on either a DVD (preferred format) or 3/4” video, with all submissions per agency on ONE DVD or reel. A sequence list of spots must be included. Contest fees are $90 per spot. To download an entry form and/or for more entry details, visit www.marketingymedios.com or contact nsobel@adweek.com.

Winners will be showcased at the 3rd Annual Voz Latina Hispanic Marketing Conference on April 26, 2007, at the Hotel InterContinental in Miami. Voz Latina is hosted by Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards.

The 2005 Hispanic Best Spots drew more than 200 entries from 45 companies. Last year la comunidad had the Best Hispanic TV Campaign for Virgin Mobile spots “No Seas Normal,” “Gym,” “Convertible Car,” and “Office.” The Best Pro Bono spot went to Dieste Harmel & Partners in Dallas for the ED Bosques Clinic for Eating Disorders spot “Reality.”

Additional companies honored in the 2005 competition included: Bromley Communication, San Antonio (Continental Airlines); CreativeOndemanD, Coral Gables, Fla. (Volkswagen); Conill (Latinbeat Film Festival and Toyota); del Rivero Messianu DDB, Coral Gables, Fla. (Bud Light and McDonald’s); Dieste Harmel & Partners, Dallas (Nationwide Insurance); Grupo Gallegos, Long Beach, Calif. (Comcast and Energizer); JWT Puerto Rico, San Juan (RagÚ); la comunidad, Miami (Subway); Lápiz, Chicago (Kellogg’s); LatinWorks, Austin, Tex. (ESPN Deportes); Vidal Partnership, New York (Nissan North America); and Zubi Advertising, Coral Gables, Fla. (Mercury Milan).

To download an entry form and/or for more entry details, visit www.marketingymedios.com. Questions about the competition can be directed to Nancy Sobel at nsobel@adweek.com or 646-654-5218.

Adweek’s Marketing y Medios is an English-language special report, appearing monthly in Adweek, Brandweek and Mediaweek magazines, that explores the unique challenges encountered by marketers and media serving the Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards and events, including Hispanic Agency of the Year, Hispanic Marketers of the Year, Voz Latina: Marketing to Hispanics and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and is a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition”

“In an innovative solution to the chronic talent shortage facing the U.S. Hispanic market, one Latino shop is going where the creatives are: Buenos Aires. Los Angeles-based independent Grupo Gallegos is opening an office this month in Argentina, where creative teams are starting work on Comcast, the California Milk Processor Board and other U.S. clients.
…
U.S. Hispanic agencies may grow 20% or 30% a year, but they can’t hire fast enough, especially Spanish-speaking creatives. They import creatives from all over Latin America, but visas are slow and limited in number, and young but promising teams may not yet have the track records to qualify for visas. “

“Grupo Gallegos announced today it has been selected by Target.com to handle the retailer’s online initiatives. The Long Beach, Calif.-based agency will handle strategic planning, positioning, creative development and implementation. This is the first Hispanic interactive assignment for the chain store.”

“Grupo Gallegos today issued a terse statement saying it would no longer participate in the review for the Hispanic account, expected to be worth more than $55 million. Wal-Marts Hispanic agency of record since 1995, independent Lopez Negrete, Houston, is a finalist in the review. Other contenders for the account include LatinWorks, Austin, Texas, and Miami-based Accentmarketing, which 49% owned by Interpublic Group of Cos. “

“Long Beach, Calif.-based Grupo Gallegos was recognized as best U.S. Hispanic agency at this year’s El Ojo de Iberoamérica, held Nov. 6-8 in Buenos Aires, Argentina. Conill Advertising, with offices in New York, Miami and Los Angeles, and la comunidad in Miami came in second.”

“Grupo Gallegos won Best of Show at Advertising Age’s 8th annual Hispanic Creative Advertising Awards show last night in Miami for an Energizer TV commercial called “Beard.” The most-awarded campaign of the night was “No Seas Normal” (”Don’t Be Normal”) by La Comunidad, which picked up the only Gold award for the Multimedia category as well as Gold and Silver awards for Radio and TV.
The biggest winner was Conill. The agency won prizes for four different clients: Procter & Gamble Co. for Tide in both the Magazine and TV categories; Toyota Motor Sales USA for 4Runner and Tundra TV spots, T-Mobile in TV and Radio; and two spots for Latinbeat Film Festival.”

“Fruit of the Loom this week launched a new TV spot promoting its women’s underwear line. “Poem,” crafted by Long Beeach, Calif.-based shop Grupo Gallegos, will be on and off the air on Spanish-language TV networks until the end of the year. The spot will be supported by three print ads.

“Poem” features Fruit of the Loom’s 2006 women’s collection showing women as inspiration for poems by Spanish-language poets. Lines from poems by Mexican Amado Nervo, Spaniard Gustavo Adolfo Bécquer and Nicaraguan Rubén Darí­o are recited in a voiceover as young women appear in their underwear in idyllic scenes.”

“Grupo Gallegos of Long Beach, Calif., and Miami-based la comunidad were the two U.S. Hispanic agencies winning creative awards at the 53rd Cannes Lions International advertising festival last week.”

“Grupo Gallegos, an independent U.S. Hispanic ad agency based in Los Angeles, won a Bronze Lion for an Energizer spot called “Beard” at the Cannes Lions International Advertising Festival, one of two prizes the U.S. Hispanic market won at this year’s festival.

Shortlisted
Hopes had been raised because two other Hispanic agencies, Omnicom Group’s Dieste Harmel & Partners, and independent La Comunidad, Miami, had spots on the film shortlist. Dieste Harmel had two Anheuser-Busch commercials for Budweiser, “Mini Mouth” and “Pinky,” on the shortlist, and La Comunidad had two shortlisted Virgin Mobile ads, “Convertible Car” and “Office.” A third La Comunidad spot, an international ad for MTV Worldwide called “Give Me an M,” was also on the list. “

“Four U.S. Hispanic advertising agencies won gold, bronze and silver awards at this year’s El Sol Festival Publicitario Iberoamericano, Spain’s most prestigious advertising awards festival, which took place in the northern city of San Sebastián May 25-27.

In the cinema/television category, Long Beach-Calif.-based Grupo Gallegos took home a gold, a Sol de Oro, for “Beard,” a 30-second TV spot for Energizer. The shop also earned a bronze, a Sol de Bronce, for its campaign for the California Milk Processor Board. Two of the campaign’s three spots, “Amazing Contortionist” and “Teeth Town,” were singled out.”