News (Noticias) Tagged ‘government’

Today accentmarketing announced the launch of the Federal Citizen Information Center’s new public service announcement campaign promoting the government’s official information sources in Spanish: GobiernoUSA.gov and 1 (800) FED-INFO.  GobiernoUSA.gov provides easy-to-search access to thousands of official U.S. local, state, and federal government Web sites in Spanish that detail available government benefits and services.  Those who do not have access to the internet or prefer to speak to an information specialist in Spanish can call 1 (800) FED-INFO (1-800-333-4636).

The PSA campaign, titled “Perdido” (Lost), consists of television, print, and radio spots created in Spanish that will be running for one year. Available in different lengths (60, 30, 20, 25 and 10 seconds), the campaign features a floating balloon character to illustrate how lost someone can feel, particularly if they are new to the United States when they try to understand or obtain government services and information.  Upon coming across the GobiernoUSA.gov Website or phone number, the balloon man transforms to a human being, indicating that with this information he is now “grounded” or “enlightened.” The transformation to a human tells the viewer that with the right information you no longer feel lost. The ‘Lost’ concept is also carried through radio and print executions.

“As a Hispanic integrated communications agency, we are thrilled to have the opportunity to develop campaigns that will inform our Hispanic community on how they can gain access to information on the services the US government can provide them and their families as Hispanics settle and thrive in the US,” said Maria Romero, President, accentmarketing.

ABOUT FCIC
For over 35 years, the Federal Citizen Information Center, part of the General Services Administration, has been a trusted one-stop source for answers to questions about consumer problems and government services. Consumers can get the information they need in three ways: by calling toll-free 1 (800) FED-INFO, through printed publications, or through information posted on FCIC’s family of Web sites:
www.USA.gov
www.pueblo.gsa.gov
www.kids.gov
www.consumeraction.gov
www.consumidor.gov

About accentmarketing
Established in 1993, accentmarketing (www.accentmarketing.com <http://www.accentmarketing.com> ) is a full-service Hispanic Integrated Marketing Communications agency with a staff of 70 throughout its offices in Miami, Detroit and Los Angeles. A member of The Interpublic Group of Companies, minority-owned accentmarketing employs a multinational and multicultural staff.  The agency’s client roster includes: the American Heart Association, Alltel Wireless, Brown-Forman, General Motors, Kaiser Permanente, Farmers Insurance, the United States Navy and USA.gov.

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EDITOR’S NOTE

To request hi-resolution photos, TV spots (:60, :30, :20, :15, :10 lengths), radio spots (:60, :30, :15 lengths), print frame grabs and print advertisements, please send an email to aphillips@accentmarketing.com or call (305) 537-2252.



Details of “Perdido” (Lost) TV Campaign:

1. Title:  “Perdido” (Lost)
2. Agency: accentmarketing
3. Client: Federal Citizen Information Center (FCIC)
4. Duration: Yearlong PSA campaign launching on September 1, 2008
5. Length of Spots: :60, :30, :20, :15, :10
6. Launch Date: September 1, 2008
7. Markets where it will air: Nationally
8. Creative Director: Juan Carlos Piedrahita
9. Senior Copywriter: Daniel Stewart
10. Art Director: Andres Henao
11. Account Group Director: Ana Maria Montero
12. Account Supervisor: Idalia San Juan
13. Producer:  Jorge Espinosa
14. Production House: Tunche Films
15. Director:  Cesar Zelada
16. Director of Photography: Antonio Robles, 3D Artist, Tunche Films
    

For more information please contact:

Aïda Phillips
accentmarketing
305.537.2252
aphillips@accentmarketing.com
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The U.S. Department of Homeland Security’s Customs and Border Protection (CBP) announced today that it will launch the next phase of a national television, print and online advertising campaign during tomorrow’s National Football League © season kickoff game, to educate the public about new travel document requirements that will go into effect on June 1, 2009 under the Western Hemisphere Travel Initiative (WHTI).

“Since the time WHTI was first announced, we have taken seriously our obligation to inform travelers of the change in procedures,” CBP Assistant Commissioner Thomas S. Winkowski said. “We will continue our efforts to remind travelers who don’t already have a document that they still have time to obtain one in advance of the June 2009 compliance date. The agency is committed to implementing WHTI in a common sense, flexible way that facilitates the flow of legitimate travelers and improves the security of our borders.”

WHTI is the joint Department of State and Department of Homeland Security plan that implements a 9/11 Commission recommendation to establish document requirements for travelers entering the United States who were previously exempt, including citizens of the U.S., Canada and Bermuda. This phase of CBP’s WHTI outreach efforts will include: a two-month schedule of national advertising on television, in magazines, and on the Web; public service announcements; the launch of a new Web site (www.GetYouHome.gov) and interactive widget; and distribution of collateral and compliance-related information through the media and various travel stakeholders.

On June 1, 2009, travelers will need to present a valid, acceptable document that denotes both identity and citizenship when entering the U.S. by land or sea. Most travelers will be able to select from one of six different documentation options, based upon their individual travel needs. Many U.S. and Canadian travelers already have a passport or another WHTI-compliant document. WHTI was implemented for air travelers in January 2007.

In addition to a passport, there are several other documents that CBP will accept at land and sea ports of entry from U.S. and Canadian citizens coming from Canada, Mexico, Bermuda or the Caribbean. These include the new U.S. Passport Card, new state/province-issued enhanced driver’s licenses, and the three CBP trusted traveler program cards (NEXUS SENTRI, and FAST).

All these documents utilize radio-frequency identification (RFID) technology. Among the U.S. Passport or the five RFID-enabled cards, travelers can select the documentation option that best fits their needs. Details on each of these options are available at www.GetYouHome.gov.

By incorporating RFID technology into WHTI-compliant documents, the border-crossing process will be more efficient and effective. RFID is a secure technology that captures a unique identifier — a randomly assigned number — from the document just as the traveler approaches the border inspection station. No personal data is contained or transmitted by the RFID cards; the numerical identifier serves only as a pointer to gather information from CBP’s secure network for the officer.

The Department of Homeland Security published a privacy impact assessment on the use of RFID in travel documents in January 2008, and another in July 2008 on border crossing processes. Both are available at www.dhs.gov. “