News (Noticias) Tagged ‘GOLTV’

GolTV, the only live bilingual channel delivering 24/7 soccer, will launch on Cox Greater Louisiana’s digital tier (Channel 288) in the Baton Rouge and Acadiana markets as part of the Paquete Latino on Nov. 12. Cox customers will soon have front-row access to GolTV’s unique, non-stop soccer coverage in Spanish.

“With the addition of GolTV’s programming, our customers will score comprehensive global soccer coverage and high-quality content from one of the highest-ranked Hispanic cable networks,” said Jacqui Vines, senior vice president and general manager for Cox’s Greater Louisiana system. “The GolTV launch will strengthen our Spanish-language line-up for the growing Hispanic population across south Louisiana.”

Many of the most-watched soccer matches in Spanish-language cable households are shown only on GolTV, including world-class matches from Spain’s La Liga and Germany’s Bundesliga.  GolTV is also the exclusive U.S. provider of 2010 World Cup qualifying match coverage of the German and Italian national teams.

“The international soccer season is underway on GolTV, and now Cox subscribers can join in the excitement as we venture around the globe to deliver coverage of some of the most intense matches in the world,” said Rodrigo Lombello, COO of GolTV.  “Like Cox, many cable operators are becoming more aware of the value of GolTV as an essential channel offering for Latino soccer fans.””

GolTV, the only live bilingual channel delivering 24/7 soccer, will launch on Bright House Networks in Tampa Bay, Fla. on Sept. 15. Bright House Networks, the nation’s 6th largest cable operator, will offer GolTV’s non-stop soccer coverage on its Hispanic tier, Nuestro Canales.

“The international soccer season has just kicked off, and now Bright House subscribers won’t miss a minute of our exclusive coverage of premiere European and South American soccer matches,” said Rodrigo Lombello, COO of GolTV. “Ranked as the 16th Hispanic TV market in the country, our unmatched Spanish-language soccer coverage will score with Tampa Bay’s large Hispanic population.”

“Bright House Networks serves a vast Hispanic audience, and it’s important they receive products and services that speak to their cultural needs,” says Michael Robertson, Bright House Networks Tampa Bay Division President. “From new channels to new long distance calling plans, Bright House Networks is able to connect our customers with the total entertainment and communication services they’re looking for.”

GolTV televises more unique soccer matches than competing networks, including exclusive coverage of premiere European teams from Spain’s La Liga and Germany’s Bundesliga, among others. The network also has exclusive rights to the 2010 World Cup qualifying matches for Germany and Italy, the reigning World Cup Champions.

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv.

About Bright House Networks

Bright House Networks is a leading provider of entertainment and information services, with over 2 million customers in several large markets including Bakersfield, California; Birmingham, Alabama; Detroit, Michigan; Indianapolis, Indiana; Orlando, Florida (Central Florida Division) and Tampa Bay, Florida along with several other smaller systems in Alabama and the Florida Panhandle. The company’s fiber-optic network offers customers the latest technology available in home phone, cable and Internet services. “

GolTV, the only live bilingual channel delivering 24/7 soccer, announced today that Ivan Perez has joined the network as Vice President of Network Advertising Sales. With over 12 years of TV industry experience, Perez is charged with managing all aspects of GolTV’s network advertising sales initiatives.

Perez most recently served as Vice President/Director of Advertising Sales for Azteca America, where he was responsible for all new business development and ad revenue for the Southeast territory. At Azteca America, he also acted as the liaison for Azteca America’s online partner, Terra Networks. Prior to Azteca America, Perez was Director of East Coast Ad Sales at Sí TV.

“Ivan understands how to create an online and TV marketing mix that maximizes advertising efforts to create the best value and return for clients targeting the Hispanic audience,” said Rodrigo Lombello, COO of GolTV. “He is a valuable addition to our GolTV team, as well as an excellent resource for our current and future advertisers.”

Perez launched his TV career as a sales planner at NBC Television Network, and has held executive advertising sales positions with Sí TV, Fox Sports En Español and Galavision. Fluent in Spanish, Perez holds a dual bachelors degree from St. John’s University New York.

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv. “

GolTV, the only live bilingual channel delivering 24/7 soccer, will launch this week in New York City and Los Angeles on Time Warner Cable, making GolTV’s exclusive and in-depth soccer coverage available to subscribers in both Spanish and English.

Time Warner Cable, the second-largest cable operator in the U.S., will add GolTV to the Sports tier at channel 459 and the DTV en Español package at channel 820 in New York City. In Los Angeles, it will be added to the core Hispanic packages including the new El Paquetazo package, and available on channel 856.

Additionally, Time Warner Cable will launch GolTV in several of its Texas systems, including systems in Dallas, Austin and Waco, as well as on its Hudson Valley system in New York.

“Soccer has more participants than any other sport in the Americas, and as the popularity of soccer increases in North America – so does the reach of GolTV,” said Enzo Francescoli, Founder & CEO of GolTV. “Now Time Warner Cable subscribers won’t miss a match as the 2008-2009 seasons kickoff and the road to the 2010 World Cup begins.”

The Time Warner Cable launch comes as GolTV gears up for Europe’s 2008-2009 season openers. On August 15, only GolTV has exclusive coverage of the opening match of Germany’s Bundesliga, and then off to Spain for La Liga’s season kickoff on August 29. In addition to exclusive league coverage, GolTV also has rights to the 2010 World Cup qualifying matches for reigning champions Italy, as well as Germany and Spain.

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv. “

MIAMI, FL – August 3, 2008 – GolTV, the only live bilingual channel delivering 24/7 soccer, regrets Dish Network’s decision to discontinue carriage of GolTV’s unmatched international soccer coverage effective Friday afternoon, August 1. Dish Network’s loss of GolTV was the result of its decision to impose unreasonable contract demands and terms on the independent and privately-owned minority network, GolTV.

Millions of DISH subscribers have lost GolTV’s exclusive, live from London, TV coverage of the Emirates Cup. This decision also falls on the verge of 2010 World Cup qualifying matches and season kick-offs of GolTV’s exclusive TV coverage of the Spain’s La Liga on August 31 and Germany’s Bundesliga on August 15.

The satellite giant decided to remove GolTV, from its America’s Top 250 and Dish Latino programming packages. Consistently ranked in the top five Hispanic satellite and cable-delivered networks, Spanish and English-speaking soccer enthusiasts have been calling the South Florida-based soccer programming network over the weekend to voice their stunned reaction by the sudden and unprecedented loss of one of their favorite sports networks.

“Dish Network has demonstrated total disregard for independent networks, the millions of soccer fans we represent, and minority-owned businesses by this action,” said Rodrigo Lombello, GolTV COO. “We urge upset Dish viewers to contact us or Dish to voice their concerns.”

Dish Network subscribers can take action by emailing GolTV at info@goltv.tv .

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv.

# # #

For more information, please contact:

Bob Gold or Angela Hein
Bob Gold & Associates Bob Gold & Associates

310.784.1040 310.784.1040

Cell: 310 880 1893 Cell: 310.404.3837

angela@bobgoldpr.com

All-Soccer Network Offers Opportunity For U.S. Soccer Players and Coaches to Discover Training Secrets from One of the World’s Most Successful Soccer Nations

MIAMI – July 22, 2008 - GolTV, the only live bilingual channel delivering 24/7 soccer, will unveil the training secrets from one of the world’s most successful soccer nations in Argentine Soccer Secrets, premiering on July 26 at 11 a.m. ET. Former professional soccer player, Daniel Melendi, offers an insider’s peek in his three episode instructional series as he trains amateur youth soccer players in his clinic in Argentina.

“Millions of soccer players, coaches and fans will get exclusive access to the coveted training secrets that have made Argentina one of the most well-respected soccer nations,” said Rodrigo Lombello, COO of GolTV. “At GolTV, we make an effort to cover the game from every angle, including instruction for amateur players that can improve their technical skills and take them to the next level.”

GolTV will deliver Argentine Soccer Secrets in three episodes covering how to defend, how to pass, and how to attack. Viewers will takeaway important lessons derived from Melendi’s experience as a professional soccer player in Argentina, a country that has won two FIFA World Cup championships and took home the gold at the 2004 Olympics in Athens, Greece.

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv.

# # #

For more information, please contact:

Angela Hein

Bob Gold & Associates, Inc.

(310) 784-1040

angela@bobgoldpr.com

GolTV Scores Exclusive North American Rights to Televise Live from China and Australia Italy’s FC Juventus Promotional Tour Matches

MIAMI, FL – May 22, 2008 – GolTV, the only live bilingual channel delivering 24/7 soccer, will televise live exclusive coverage of Italy’s FC Juventus Asia-Pacific Tour 2008 for North American soccer fans. Exclusive coverage kicks off today as the “Bianconeri” take on South China FC at 9 p.m. EST. GolTV will also televise two other friendly matches against Shenhua FC in Shanghai, China and Melbourne Victory FC in Melbourne, Australia.

“GolTV earned the TV rights to the tour on account of the network’s tremendous ability to draw an outstanding audience of passionate North American soccer fans,” said Carlo Pozzali, CEO of MP & Silva USA branch, the leading international sports agency that owns, manages and distributes television and media rights for the Juventus Asia-Pacific summer tour.

The APAC tour match in Shanghai will be the first competition against Shenhua FC in the Italian club’s history, and this will also be the first time Juventus has visited Hong Kong since the club’s Japan Tour in 2005. The “Bianconeri” has not played in Australia since 1984.

“Our viewers love Italian fútbol, that’s why GolTV will follow one of the premiere Italian clubs across the globe to bring our loyal soccer fans the non-stop action of the Juventus APAC tour,” said Enzo Francescoli, CEO and founder of GolTV.

Ranked among the top three Hispanic cable networks in the first quarter of 2008, many of the most-watched soccer matches in Spanish-language cable households are shown exclusively on GolTV.

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv.

# # #

For more information, please contact:

Angela Hein

Bob Gold & Associates

310-784-1040

angela@bobgoldpr.com

Gol TV continues to put more programming in its net.

The 24-7 soccer service announced four new shows during its upfront presentation to advertisers here Wednesday morning, while continuing to add 2010 World Cup qualifying matches from European sides to its roster.

Gol TV COO Rodrigo Lombello told media buyers that next month ithe network will kick off Kings of Clubs, a 10-episode documentary-style show assessing the history, structure, traditions and highlights of top teams on five continents. The clubs that will be examined: Italy’s AC Milan; Spain’s Real Madrid and FC Barcelona; England’s Manchester United and Chelsea; Germany’s Bayern Munich; Argentina’s Boca Juniors; Egypt’s Al-Ahly; The Netherlands’ AX Amsterdam; and Japan’s Urawa Red Diamonds.”*

Bob Gold & Associates, Inc., a Southern California boutique public relations and marketing agency, announced today a new addition to its client roster, GolTV, the only live bilingual channel delivering 24/7 soccer. Recently ranked one of the top three Hispanic cable networks, GolTV selected Bob Gold & Associates for the agency’s vast experience in the cable and telecommunications industry. “Bob Gold & Associates is uniquely qualified to maximize our value to distributors and further our reputation among viewers of continuously bringing the highest-quality teams and the best soccer action in the world,” commented Rodrigo Lombello, COO of GolTV. “The agency has a proven track record of successfully positioning independent networks in front of distribution and consumer audiences. We feel confident that Bob Gold & Associates will be a key partner in furthering our growth in North America.” “*

“Advertisers now have more options to reach prospective Hispanic customers in the Miami area. Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that, as of October 1, it will offer ad insertion on seven additional Spanish-language networks in the Miami-Ft. Lauderdale Designated Market Area (DMA), the third most populous Hispanic market in the U.S. Advertisers will be able to insert their ads on popular cable networks including MTV3, ESPN Deportes, CNN en Español, GolTV, Canal Sur, History Channel en Espanol and WAPA-TV in addition to Galavisión, Mun2, and Fox Sports en Español. These ten networks are available to all Comcast Digital Cable customers in this market and further establish Comcast as a leader in multicultural marketing solutions.

“Agencies and clients alike are constantly searching for new vehicles to reach this ever-changing marketplace. One of cable’s great advantages is the ability to customize local channel line-ups, and we are excited to be able to add this portfolio of Spanish-language networks to the mix,” said Phillip Woodie, director of multicultural sales for Comcast Spotlight. “We plan to make additional Spanish-language networks available in other markets within our footprint in the near future.”

“According to Nielsen Media Research, Spanish is the language of choice in two-thirds of Miami’s Hispanic households,” said Ian Dennett, Area Vice president of Comcast Spotlight in South Florida. “The addition of these networks demonstrates how committed Comcast is to meeting the multicultural advertising needs of this community.”

“Comcast is committed to serving all of our valuable customers and their diverse interests. South Florida represents an incredible opportunity for businesses that want to reach the expanding Hispanic marketplace,” said Filemon Lopez, Regional Senior Vice President of Comcast Cable’s South Florida Market.

Comcast Spotlight helps advertisers of all sizes reach the multicultural marketplace, including the Hispanic population, estimated to reach more than 51 million by 2011 with a purchasing power expected to rise to more than $1 trillion by 2010(a), using innovative technologies and advanced research to send the right message to the right audience.”

“Nielsen Co. and GolTV, the 24-hour soccer cable channel, reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic Service. The agreement is effective Oct. 1.

GolTV’s ratings will be derived from the Hispanic sub-sample of Nielsen’s National People Meter panel. About 1,300 Hispanic households are included in the Hispanic sample.

Prior to this, the network was receiving access to quarterly Nielsen Hispanic data for their internal use but was not published to the marketplace.

With the new agreement, GolTV will be one of only four fully rated Spanish-language cable networks that will be accessible to national clients. The network will receive an NHIH Hispanic Cable Pocketpiece book, which covers various programs and dayparts and will be distributed to all National clients. Other services include NHIH English language cable network Reports, monthly sample characteristics report, rights to publishing data and access to Nielsen’s Galaxy Software.

On Aug. 27, Nielsen announced that it was retiring its National Hispanic People Meter panel, a separate Hispanic-only sample established in 1992, and that it would be using the larger National People Meter sample for all national television ratings reporting. The HNIH service draws upon Hispanic panelists in the National People Meter sample.”

“GolTV, the original all Soccer Network, where soccer lives in the US 24/7, will celebrate this year’s Hispanic Heritage Month by taking the time to feature key Hispanic figures (on and off the field) that are credited with bringing-up and growing this, The King Sport.

“While Hispanics have always been passionate about soccer, it was not always so for the rest of the U.S. population. Thanks to the contributions of many of those featured in our on air campaign and to GolTV, the sport has grown to such a degree that the average U.S. audience for the last World Cup exceeded 12 million viewers nearly 3 times that of the 2002 World Cup,” said Rodrigo Lombello, COO of GolTV.”

“Starting August 25th GolTV will once again bring viewers face to face with all the excitement and unsurpassed talent of one of the most followed leagues on the planet – LA LIGA. Only on GolTV will soccer fanatics be able to catch the best live matches from Spain.

Indeed, with some fresh new faces and talent on the field such as Thierry Henrys, Simao Sabrosa, Andres Guardado who was bought for $8M by Deportivo la Coruña; Valencias new goalkeeper, German Tim Hildebrand, fresh off leading Stuttgart to the Bundesliga title last year; Luis Garcia who returns from Liverpool to his beloved Atletico Madrid; and the addition of the two young Dutch players to the Real Madrid saquad, Sneijder and Drenthe, it should make for some surprises and an exceptional season.

GolTV Founder and soccer giant, Enzo Francescoli recently stated, “Its going to be hard to duplicate last years fantastic finish, but if theres any place it could happen it would be in La Liga and I actually believe this season will come with an added dose of adrenalin as Barcelona tries to reclaim the title and Sevilla, Zaragoza and Recreativo try to prove last year was not a fluke”.

What better place to catch all the action, than live on GolTV. From top to bottom, La Liga and GolTV will undoubtedly offer fans some of the best soccer on the planet with exciting, wide-open play and some of the biggest stars in the world of soccer such as Ronaldinho, Thierry Henry, Lionel Messi, Samuel Eto’o, Robinho, Van Nistelrooy, David Villa, Raul Gonzales and more.

The exciting La Liga season begins on August 26, 2007 and runs trough May 18, 2008.

But the winning soccer action offered by GolTV does not stop here. This fall GolTV also bring viewers all the thrill of play from Germany’s Bundesliga. Only on GolTV will soccer fans be able to catch soccer greats such as: Frank Ribery, Luca Toni, Miroslav Klose, Pavel Pardo, Mario Gomez, and many more battle it out for the German title.

The action also turns to South America this fall, as GolTV welcomes back action from some of the key leagues in South and Central America.

Beyond the individual leagues, GolTV will also periodically announce and air other important games and tournaments throughout the fall. Some upcoming must see challenges include: South American World Cup Qualifiers, Copa del Rey, and Copa Campeones Central America, as well as the excitement of the Eurocup 2008 Qualifiers.

The fall line-up will also welcome back some great shows such Ole la Liga, HalloBundesliga, American Soccer, 45/45, FIFA Futbol Mundial and GolTV News, as well as introduce some exciting new programs.

So stay tuned for a super soccer fall on the all soccer network, GolTV.

About GolTV
GolTV, the All Soccer Network, is where soccer lives in the US 24/7 all 365 days of the year. Delivering more than 1,000 unique matches each year from around the world, GolTV offers the most live soccer with exclusive rights to games for some of the best leagues in the world including Spain, Germany, Colombia, Guatemala, and Uruguay. GolTV also offers its viewers superiorly produced proprietary shows including GolPREMIUM, American Soccer Powered by Navy, “Ole, La Liga”, Hallo Bundesliga, 45/45, Mexico Lindo y Futbol, GolTV News, and Futbol Mundial; as well as key friendlies from around the world and tournaments such as Copa Del Rey among others. “

“Starting August 25th GolTV will once again bring viewers face to face with all the excitement and unsurpassed talent of one of the most followed leagues on the planet – LA LIGA. Only on GolTV will soccer fanatics be able to catch the best live matches from Spain.

Indeed, with some fresh new faces and talent on the field such as Thierry Henrys, Simao Sabrosa, Andres Guardado who was bought for $8M by Deportivo la Coruña; Valencias new goalkeeper, German Tim Hildebrand, fresh off leading Stuttgart to the Bundesliga title last year; Luis Garcia who returns from Liverpool to his beloved Atletico Madrid; and the addition of the two young Dutch players to the Real Madrid saquad, Sneijder and Drenthe, it should make for some surprises and an exceptional season.

GolTV Founder and soccer giant, Enzo Francescoli recently stated, “Its going to be hard to duplicate last years fantastic finish, but if theres any place it could happen it would be in La Liga and I actually believe this season will come with an added dose of adrenalin as Barcelona tries to reclaim the title and Sevilla, Zaragoza and Recreativo try to prove last year was not a fluke”.

What better place to catch all the action, than live on GolTV. From top to bottom, La Liga and GolTV will undoubtedly offer fans some of the best soccer on the planet with exciting, wide-open play and some of the biggest stars in the world of soccer such as Ronaldinho, Thierry Henry, Lionel Messi, Samuel Eto’o, Robinho, Van Nistelrooy, David Villa, Raul Gonzales and more.

The exciting La Liga season begins on August 26, 2007 and runs trough May 18, 2008.

But the winning soccer action offered by GolTV does not stop here. This fall GolTV also bring viewers all the thrill of play from Germany’s Bundesliga. Only on GolTV will soccer fans be able to catch soccer greats such as: Frank Ribery, Luca Toni, Miroslav Klose, Pavel Pardo, Mario Gomez, and many more battle it out for the German title.

The action also turns to South America this fall, as GolTV welcomes back action from some of the key leagues in South and Central America.

Beyond the individual leagues, GolTV will also periodically announce and air other important games and tournaments throughout the fall. Some upcoming must see challenges include: South American World Cup Qualifiers, Copa del Rey, and Copa Campeones Central America, as well as the excitement of the Eurocup 2008 Qualifiers.

The fall line-up will also welcome back some great shows such Ole la Liga, HalloBundesliga, American Soccer, 45/45, FIFA Futbol Mundial and GolTV News, as well as introduce some exciting new programs.

So stay tuned for a super soccer fall on the all soccer network, GolTV.

About GolTV
GolTV, the All Soccer Network, is where soccer lives in the US 24/7 all 365 days of the year. Delivering more than 1,000 unique matches each year from around the world, GolTV offers the most live soccer with exclusive rights to games for some of the best leagues in the world including Spain, Germany, Colombia, Guatemala, and Uruguay. GolTV also offers its viewers superiorly produced proprietary shows including GolPREMIUM, American Soccer Powered by Navy, “Ole, La Liga”, Hallo Bundesliga, 45/45, Mexico Lindo y Futbol, GolTV News, and Futbol Mundial; as well as key friendlies from around the world and tournaments such as Copa Del Rey among others. “

“Negotiations in the $1.55 billion Spanish-language broadcast television upfront are winding down, but another increasingly distinct annual ad market is just getting under way.

Advertisers have another $100 million to $125 million set aside for Hispanic-targeted cable networks such as Univisions Galavisión, the largest of these outlets with 7.4 million Hispanic subscribers, Telemundos bilingual mun2 and Fox Sports en Español. There are about a half-dozen others, including Discovery en Español, the bilingual GolTV and Sí­ TV, the digital broadcast network LATV, and ESPN Deportes. Negotiations are expected to continue through the summer.”

“Fox Sports en Español today announced the acquisition of the exclusive Spanish-language broadcast rights to Italys world-renowned Serie A. Beginning this August and running through the 2009/2010 season, Fox Sports en Españols comprehensive coverage of Serie A will feature up to four matches each weekend. The network will also introduce a dedicated half-hour Serie A highlights show recapping all of the weekends matches. On-air commentators, and the complete telecast schedule, will be announced at a later date.

The rights were acquired from Media Partners & Silva, the international sports agency that owns and distributes the Italian Serie A media rights worldwide. As part of the agreement, Fox Sports en Español will become the exclusive Spanish-language television destination for Italian Serie A in the country; prior to this deal, rights were shared with GolTV.”

“Didi Montiel has never played futbol, but she plans on kicking around some new messaging for GolTV.

The soccer-centered service that counts 10 million subscribers on Hispanic tiers and sports packages has retained Montiel as its new director of marketing. She has day-to-day operational responsibilities for that department at the network, which can offer its audio feed in either Spanish or English. Montiel steps in for executive vice president of sales and marketing Eileen Montalvo, who left in June.”

“One of GolTV’s shows, “Mexico Lindo y Futbol,” will have a new co-host who prides himself on his sense of humor and familiarity with soccer. Television veteran Esteban Arce will join Javier Vargas and Gerrardo Ruiz Massieu on a show about Mexican soccer and Mexican culture. More than 50 percent of the audience for the show, produced by South Florida based Baral Group Studios, is Mexican.”

“On the heels of the heavily followed World Cup finale and following May Upfronts in New York, GolTV is once again attracting the attention of major advertisers looking for a specific niche audience segment.

Subsequent its wins during the first part of the year with Frito Lay, Dodge, Western Union, and Gatorade, today GolTV announced that it is proud to welcome Terra Networks USA and Lucas Oil to its important roster of clients.
“

“The all-soccer, bilingual cable network GolTV is in a favored spot as World Cup fever heats up, and advertisers are not standing on the sidelines.

Volkswagen and Adidas have renewed and increased their commitments to the channel, and new advertisers Frito Lay, Dodge, Western Union and Gatorade now are on board.”

“As a tribute to an athlete’s passion to compete and will to win, Gatorade’s latest ad spotlights Rolando Cantu, a pioneer for all Hispanic athletes to follow as he became the first player from a Mexican University to play in the NFL. The new spot, called “Chosen”, tells the story of Cantu’s entry into the league and the challenges he faced along the way to the roster of the NFL’s Arizona Cardinals. The ad debuts nationwide today on Telemundo, Telefutura, Univision, GolTV, and Azteca America networks.

In the spot, Cantu tells his story as he lines up for action on the Cardinals’ practice field. As he prepares for the snap, he recounts how people told him he wasn’t big enough or good enough to play in the NFL and how the game was too complicated for him to succeed. However, as the ball is snapped, those assumptions, along with a Cardinal linebacker, are squashed as Cantu dominates the play. “

“In just under three years of unsurpassed cable growth in the U.S., GolTV is once again surpassing expectations with a dose of great news to kick off 2006, when the fan base is expected to grow exponentially with World Cup fever just around the corner.

The Nielsen numbers are in and among the most ardent of soccer fans, Hispanics, the distribution number has increased a whopping 189% in a single year, according to Nielsen’s Hispanic Television Index (NHTI) Coverage report.

That is, in less than three years, GolTV has managed to penetrate 31% or 1/3 of all Hispanic Cable/Satellite Households or approximately 2.5 million homes….”

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