News (Noticias) Tagged ‘Galavision’

The historic Pasadena Civic Auditorium was filled with stars from both the sports and entertainment worlds as the first-ever annual “Tecate Premios Deportes” (Tecate Sports Awards) honoring Hispanic athletes in nine different categories was broadcast last night by Univision, the most-watched Spanish-language television network in America.

Selected for their character, talent and perseverance, as well as their contributions to and impact on the Hispanic community, the “Tecate Premios Deportes” awards featured not only some of the biggest names in sports, but also performances by some of today’s biggest Latin music stars, as well.

Among those honored in the various categories were Oscar de la Hoya (Golden Eagle Award), Miguel Cotto (Boxer of the Year), Lorena Ochoa (Female Athlete of the Year), Carmelo Anthony (Basketball Player of the Year), Helio Castroneves (Auto Racer of the Year), Alex Rodriguez (Baseball Player of the Year), Mexican soccer great Cuauhtemoc Blanco (Athlete of the Year, North American Soccer Player of the Year), and Fernando Valenzuela (Sports Legend), to name a few.
The show itself proved to be as big as the stars it was honoring as the celebrity-filled audience was entertained by musical performances by such Latin music superstars as regional Mexican group Banda El Recodo, red-hot reggaeton crooner Flex, Mexican singer/actress Paty Manterola, Puerto Rican merengue great Elvis Crespo, duranguense singer Diana Reyes, and urban recording artists A.B. Quintanilla and the Kumbia All Starz.

The judging criteria for the awards included the athletes’ statistical excellence, participation in a televised professional sport in the United States during 2007, cumulative impact on their team and in the sport, and their reputation as a role model for the Hispanic community.

Univision.com (keyword: Tecate Premios Deportes) features exclusive post-show coverage of the winners, with video and photo highlights from the green carpet and the most memorable show moments. In addition, fans can vote for their favorites from the green carpet, including the most elegant, the most extravagant and the best couples that graced the walkway. “Tecate Premios Deportes” is engaging online fans after the show with this seamless merger of sports and entertainment.
To download photographs of the event, please visit ftp.univision.net.
Username: tecatepremiosdeporte
Password: univision

Following is the complete list of “Tecate Premios Deportes 2008″
winners:

Sports Legend (Leyenda de Deportes)
Fernando Valenzuela

Golden Eagle Award (Aguila de Oro)
Oscar de la Hoya

Male Athlete of the Year (Atleta Masculino del Ano)
Cuauhtemoc Blanco

Female Athlete of the Year (Atleta Femenina del Ano)
Lorena Ochoa

North American Soccer (Mexican and American Leagues) Player of the
Year
(Jugador de Futbol del Ano)
Cuauhtemoc Blanco, Chicago Fire

All-Star Soccer Team of the Year (Equipo Estelar de Futbol del Ano)

Goalie (Mejor Portero)
Guillermo Ochoa, Club America

Right Fullback (Defensa Lateral Derecho)
Ivan Estrada, Santos

Right Center Defender (Defensa Central Derecho)
Jonny Magallon, Chivas

Left Center Defender (Defensa Central Izquierdo)
Felipe Baloy, Monterrey

Left Fullback (Defensa Lateral Izquierdo)
Oscar Rojas, Club America

Defensive Midfielder (Mediocampista Defensivo)
Gerardo Torrado, Cruz Azul

Mixed Midfielder (Mediocampista Mixto)
Ramon Morales, Chivas

Offensive Midfielder (Mediocampista Ofensivo)
Cuauhtemoc Blanco, Chicago Fire

1st Forward (Delantero 1)
Omar Bravo, Chivas

2nd Forward (Delantero 2)
Salvador Cabanas, Club America

3rd Forward (Delantero 3)
Juan Carlos Cacho, Pachuca

Boxer of the Year (Boxeador del Ano)
Miguel Cotto

American Football Player of the Year (Jugador de Futbol Americano del
Ano)
Tony Gonzalez, Kansas City Chiefs

Basketball Player of the Year (Jugador del Baloncesto del Ano)
Carmelo Anthony, Denver Nuggets

Auto Racer of the Year (Piloto de Automovilismo del Ano)
Helio Castroneves, Indy Car

Baseball Player of the Year (Jugador del Beisbol del Ano)
Alex Rodriguez, New York Yankees

All-Star Baseball Team of the Year (Equipo Estelar de Beisbol del Ano)

Pitcher (Lanzador)
Johan Santana, New York Mets

Catcher (Receptor)
Jorge Posada, New York Yankees

1st Base (Primera Base)
Albert Pujols, St. Louis Cardinals

2nd Base (Segunda Base)
Robinson Cano, New York Yankees

3rd Base (Tercera Base)
Alex Rodriguez, New York Yankees

Shortstop (Campo Corto)
Jose Reyes, New York Mets

Outfielder (Jardinero)
Manny Ramirez, Boston Red Sox

Designated Hitter (Bateador Designado)
David Ortiz, Boston Red Sox

Reliever (Relevista)
Rafael Betancourt, Cleveland Indians

Closer (Cerrador)
Francisco Rodriguez, Los Angeles Angels

Manager (Manager)
Ozzie Guillen, Chicago White Sox

About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.

About FEMSA/Heineken USA
Heineken USA is committed to the responsible sale, marketing and consumption of our products. That is why we ask our consumers in all of our advertising to ‘Enjoy Heineken Responsibly’ but we recognize that this message is not enough. We build upon that message with the creation of and contribution to programs and organizations that educate our employees and consumers about the issues associated with beverage alcohol and provide tools and training to help ensure the responsible consumption of our products.

Headquartered in White Plains, New York, Heineken USA Inc., the nation’s premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world’s most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.
Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, Sao Paulo and Buenos Aires. FEMSA’s manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to www.femsa.com.

The Univision Network’s primetime news magazine show, “Aqui y Ahora” (Here and Now), has been nominated for an Emmy(R) Award by the National Academy of Television Arts & Sciences (NATAS). The show has been nominated in the News and Documentary category, making Univision the only Spanish-language network to be recognized by the Academy this year.
Broadcast weekly on Tuesdays, 10:00 p.m. ET/PT (9 p.m. Central), and hosted by two of television’s most respected journalists, Teresa Rodriguez and Maria Elena Salinas, “Aqui y Ahora” features in-depth, behind-the-scenes coverage of some of the most compelling news and human interest stories. The news magazine show has been recognized in the category of “Outstanding Coverage of a Breaking News Story in a News Magazine” for its reporting on the aftermath of Hurricane Felix. In September of 2007, this deadly category five storm hit the “Mosquito Coast,” a remote region in Central America between Nicaragua and Honduras. Going beyond their journalistic duties, Univision “Aqui y Ahora” correspondent Victor Hugo Saavedra and photographer Jorge Solino were the first to arrive to this devastated region and not only gave a voice to the victims of this disaster known as “the forgotten ones,” but also transported injured civilians to safety when neither government officials nor humanitarian aide had yet to arrive.
“We are extremely honored to once again receive this recognition from The Academy,” said Alina Falcon, executive vice president and operating manager, Univision Network. “‘Aqui y Ahora’s’ first on-the-scene coverage of this devastating natural disaster not only exemplifies our commitment to excellence in journalism, but also our commitment to coverage of issues and events that are most important to our viewers.”
The News & Documentary Emmy(R) Awards will be presented on Monday, September 22 at a ceremony at Frederick P. Rose Hall, Home of Jazz at Lincoln Center, located in the Time Warner Center in New York City.
The 29th Annual News & Documentary Emmy(R) Awards honors programming distributed during the calendar year 2007.
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy(R) Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S., reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net. “

In what is possibly the largest one-time, cross-platform upfront deal between a Hispanic media agency and a Hispanic TV network in history, Zubi Advertising of Miami and Univision have completed an all-encompassing media advertising deal approaching $80 million.

The deal includes advertising on all three Univision TV networks–Univision, TeleFutura and Galavision–as well as 64 Univision owned-and-operated TV stations, Univision radio stations and the online units of all those properties (plus mobile). It was hammered out by the sales team at Zubi Advertising and by Peter Lazarus, executive vp of network sales at Univision; and Carlos Deschapelles, senior vp of Univision network sales.”*

The leading Spanish-language radio broadcasters in the U.S., including Spanish Broadcasting System (Nasdaq: SBSA), Entravision Communications Corporation (EVC), Univision Communications Inc. and Border Media Partners, have formed an industry-focused coalition to voice concerns about Arbitron’s proposed rollout of the flawed Portable People Meter (PPM) and the potentially harmful impact it could have in the industry as it relates to measuring Spanish-language media. The newly created group has been named the Spanish Radio Association (”SRA”).

The group held a meeting with Arbitron on June 6, 2008 during which they advocated the importance of properly evaluating the Hispanic audience measurement capabilities and effectiveness of Arbitron’s PPM before its full-scale implementation.

Representing the major Spanish-language broadcasters were Raul Alarcon, Jr., chief executive officer and president of Spanish Broadcasting Systems; Gary Stone, president and chief operating officer of Univision Radio; Jeffery Liberman, president of Entravision’s radio division; and Jeff Hinson, president and chief executive officer of Border Media Partners. Senator Robert Menendez (D-New Jersey) also attended the meeting to support the group’s strong concerns, and he reminded Arbitron’s chief executive officer Steve Morris that PPM will not only affect Spanish-language broadcasters but every Hispanic in the country.

“Ensuring that the next generation of audience measurement is accurately developed, tested, accredited, and ultimately accepted by the entire radio industry, is of critical importance,” said Alarcon. “The Hispanic population in the U.S. is growing rapidly and becoming more influential, while Spanish-language radio is becoming one of the most popular formats in the country. With that in mind, Arbitron must take the necessary steps towards understanding the impact this audience measurement tool will have on one of the industry’s most important constituencies.”

“Hispanic buying power is growing substantially and was estimated to be in excess of $840 billion dollars in the United States in 2007. Based on this growth, it is extremely important that Arbitron ensures sound methodology and representation of Hispanics,” added Liberman. “We urge Arbitron not to move forward with the rollout of PPM until all ethnic broadcasters are satisfied that the principles of fair market representation are being fulfilled.”

“We are 100% committed to ensuring accountability to advertisers, viewers and partners,” said Ceril Shagrin, executive vice president, Corporate Research Division, Univision Communications Inc. “However, this means we need to have accurate and actionable data. It is imperative that Arbitron ensures PPM effectively measures all audience segments before implementation. Any inaccuracy will impact the entire industry as it will not be reliable or credible.”

As part of the meeting, the SRA highlighted several key issues with PPM that need to be addressed before moving forward with the rollout, including panel sample size, the increased response rates, accurately identifying and tracking panelists’ country of origin, improved language weighting, accurate cell phone-only representation, fair measurement when it comes to high-density Hispanic areas and sharing of more detailed sample information including meter placement according to zip codes, among others.

The group intends to meet regularly with Arbitron in an effort to ensure any sample includes accurate measurement of Hispanic audiences in all markets that will be launching PPM as currency.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Mas. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com

About Univision Radio

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television and radio operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 20 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. The company’s corporate website can be found at www.entravision.com.

About Border Media Partners

Border Media Partners owns and/or operates 30 radio stations in five Texas markets including San Antonio, Austin, the Rio Grande Valley, Laredo, and Waco.”

U.S. Spanish-language web Univision is set to bow its video-on-demand service in January, but Mexican conglom Televisa’s hit content won’t be on board.

The Mexican TV giant took the unusual step of sending out a press release clarifying that fact late on Wednesday. Three years into litigation, Televisa wants to end its long-running content deal with Univision — and maintains that the pact does not cover VOD.

At the Cable Show in New Orleans, Univision said the offering would feature sports, news, movies and entertainment from Univision and its subsidiaries Telefutura and Galavision.”*

Mexico media giant Grupo Televisa has fired the latest shot in its ongoing rights dispute with Univision, saying that the US Hispanic network cannot include Televisa programming on its on-demand service, set to launch in January.

Announcing the service at the New Orleans Cable Show earlier this week, Tonia O’Connor, Univision’s executive VP of distribution sales and marketing, said that it would offer sports, news, movies and entertainment shows from the Univision family of channels, which includes Telefutura and Galavision.”*

Inside a warehouse that sits in a rugged area near the border between Los Angeles and Glendale, filming was underway in the Ultimate Fighting Championship’s most vigorous effort yet to tap a wider Spanish-speaking audience.

“El Octagono,” an hourlong Saturday night series set to debut Saturday on the cable network Galavision, will include fighter interviews, highlights and mixed martial arts education for Latino fight fans who traditionally have flocked to boxing.”*

Advertisers looking to reach a Spanish-speaking television audience have had their choices limited to either Bay News 9 en Español or one of the local Spanish-language network affiliates like Univision’s WVEA-Channel 62 or Telemundo’s WRMD-Channel 49, along with some recent offerings from Verizon FiOS.

That’s expected to change beginning April 28 when Bright House Networks begins offering local Spanish-language television advertising slots on two cable channels outside its Bay News 9 property: Galavision and ESPN Deportes, two channels that Bright House Networks has not sold local ad space on in the past.”*

*From: http://www.bizjournals.com
Traducido: usando Google o Altavista/Babel Fish

Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., announced today that Univision.com surpassed a new milestone in January 2008 by reaching all-time high traffic levels. The website reached nearly 17 million unique browsers and 37 million visits last month, achieving year over year increases of +24% and +19%, respectively.(a) Univision.com continues to grow its traffic, while maintaining transparency and accuracy in traffic measurement through Media Rating Council (MRC) Accreditation. Univision.com is the longest-running MRC Accredited website in any language.

Univision.com continues to deliver innovative content and services that reach new audiences while deepening the website’s relationship with its current users. Univision.com’s comprehensive social networking service, Mi Pagina, and expanded local city websites in top U.S. Hispanic markets, are just some of the successful areas of the website that have shown significant increases. The website also continues to attract a large and loyal audience who visit Univision.com daily for exclusive interactivity with popular Univision TV programming, including “Amas de Casa Desesperadas” (Desperate Housewives), “El Gordo y La Flaca” (The Scoop and the Skinny) and “Al Punto” (To the Point); special events such as “Premio Lo Nuestro a la Musica Latina” (Lo Nuestro Latin Music Awards Show), and reality based shows like “Nuestra Belleza Latina” (Our Latin Beauty), “Moda Al Rescate” (Fashion to the Rescue), and “Objetivo Fama” (Objective Fame).

“Univision.com’s strategic approach is driving growth and increasing audience interaction,” said Javier Saralegui, President, Univision Online. “We continue to partner with industry leaders in launching innovative services that give advertisers the Internet’s best and most meaningful opportunities to engage Hispanics through digital media.”

(a) Univision.com Traffic Analytics, MRC Accredited, Jan 2008 vs. 2007

About Univision Online, Inc.

Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com, and Univision Movil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.”

Sharing a passion for big flavor, versatility and easy entertainment, Tostitos tortilla chips and Food Network’s emerging star, Ingrid Hoffmann, announced a national broadcast, online and in-store campaign entitled Tostitos “Free The Fun.” The multi-layered media campaign – which runs nationally from February through December 2008 – will inspire people to “Free the Fun” with Tostitos for all kinds of occasions via Tostitos integration on Food Network programming, entertainment tips, recipes and contests online at www.foodnetwork.com/tostitos, and in-store via Tostitos brand products, coupons, recipe booklets, and more.

Foodies will be able to tap into Ingrid Hoffmann’s lively, clever food tricks throughout the year via a series of Food Network talent-hosted vignettes featuring helpful tips and recipes ranging from unique tasty ideas for everyday snacks to ways to wow guests to tailgating tips to holiday-themed fun – all incorporating a variety of Tostitos products.

“Working with Ingrid Hoffmann, who is known for her deliciously simple recipes and, of course, her vibrant fun personality is such a natural fit for the Tostitos brand,” said Ann Mukherjee, group vice president, marketing, Frito-Lay North America. “Ingrid brings the Tostitos brand essence to life with her creativity and energy, and now our shared fans can bring that same fun spirit into their own cooking and entertaining with friends and family.”

“For me, food and entertaining go hand in hand, so I’m thrilled to work with Tostitos and share my ideas,” said Ingrid Hoffmann. “Whether it’s developing exciting new recipes or coming up with tips, entertaining is all about good food, having fun and of course great conversation around Tostitos!”

Among the engaging activities is a Tostitos “Free the Fun” sweepstakes beginning this month, where one lucky winner will make a cameo appearance on the Food Network’s Simply Delicioso with Ingrid Hoffmann. The winner will also experience a Food Network studios tour and a trip to Miami.

Later in the year, a summertime promotion at www.foodnetwork.com/tostitos will engage budding “chefs” to submit their favorite recipes, incorporating Tostitos brand products, and invite consumers to vote online for their favorite recipe. The winning recipe will be featured in a winter 2008 Food Network promotional vignette starring Ingrid Hoffmann, who will prepare the dish on-air. The winner will also experience a Food Network studios tour and a trip to New York.

In-store, Food Network “Simply Delicioso” branding and www.FreeTheFun.com will appear on millions of bags of Tostitos tortilla chips, as well as promotional in-store materials. Additional activities supporting the Tostitos “Free the Fun” campaign includes promotional television advertising, online activation and in-store activity. Element 79 out of Chicago is the advertising agency developing creative for the campaign, while OMD in New York is handling media buys.

“This promotion with Tostitos marks the first time ever that Food Network has leveraged one of its talents for such a rich, innovative campaign,” said Jon Steinlauf, senior vice president of ad sales, Scripps Networks. “This program demonstrates how Scripps Network is breaking out of the standard advertising box to strengthen and evolve its relationship with its clients and its talent.”

As the daughter of a Cordon Bleu chef, Ingrid Hoffmann grew up in her mother’s kitchen where she discovered her passion for food and entertaining, developing dishes with a Latin twist. Hoffmann is the host of Food Network’s Simply Delicioso as well as the hit series Delicioso on the Spanish-language network Galavision/Univision, which is currently in its fourth season. More of Hoffmann’s cooking and entertaining ideas are included in her debut cookbook, SIMPLY DELICIOSO: A Collection of Everyday Recipes with a Latin Twist (Clarkson Potter 2008), which released February 5, 2008. Fans can learn more about Ingrid Hoffmann at www.simplydelicioso.com.

Scripps Networks, the largest division of corporate parent E.W. Scripps Co., which also owns the News Sentinel, operates Home & Garden Television, the Food Network, DIY Network, Fine Living and Great American Country and their Internet counterparts.

The Tostitos brand, a registered trademark of Frito-Lay North America, provides a full line of tortilla chips and dips including Tostitos Restaurant Style Tortilla Chips, Tostitos Gold Bite Size Tortilla Chips, Tostitos Scoops! Tortilla Chips, Tostitos Salsa and Tostitos Cheese Dip. Frito-Lay North America is the convenient foods division of PepsiCo, Inc., which is headquartered in Purchase, N.Y.

PepsiCo (NYSE:PEP) is one of the world’s largest food and beverage companies, with 2006 annual revenues of more than $35 billion. The company employs approximately 168,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales.”*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

Jose Cuervo, the world’s best selling tequila, has partnered with three-time World Cup participant Alberto Garcia Aspe to launch a groundbreaking campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand’s long-standing commitment as an official sponsor of the Mexican National Soccer Team here in the United States, and concentrates on soccer to deliver a social responsibility message to the multi-generational Mexican consumer.

With the slogan “Mexico, You Always Have It On,” Jose Cuervo Tradicional positions its brand at the forefront of Mexican national identity and at the center of its passion for soccer. This landmark campaign is a completely new approach for the brand. The innate pride of the Mexican culture is the driving concept behind this innovative campaign. Jose Cuervo Tradicional dresses in the team colors and waves its country’s flag to promote the traditional values that define the Mexican community.

To communicate its message, Jose Cuervo Tradicional has engaged Alberto Garcia Aspe, one of the best players in the history of Mexican soccer, to act as the official spokesperson.

“I am proud to join an effort that centers on the values of our culture,” said Alberto Aspe. “Wearing the jersey means representing your culture with dignity and honor. As a soccer player and team captain I always tried to be a role model on and off the field. Now my goal is to motivate the fans and remind them that, to us, living life responsibly is not an option, it is a tradition.”

Cuervo’s multi-faceted marketing strategy is fully integrated and incorporates an important investment in television combined with print materials, interactive, point of sale, events, and experiential marketing programs in a campaign designed to promote social responsibility. The first phase of the launch is scheduled to begin in February and coincides with the USA-Mexico match taking place in Houston, Texas. Cuervo Tradicional will present its new television spots which will be broadcast by Fox Sports en Espanol, Galavision, Azteca America, ESPN Deportes and the Discovery Network. Recently, these same Jose Cuervo Tradicional social responsibility spots were the first spirits advertising permitted by the Spanish language cable channel Galavision and national cable giant ESPN, breaking new ground for the spirits industry.

“Jose Cuervo Tradicional is proud to represent the rich history of Mexican culture, and shares a deep sense of identity with the Mexican National Soccer Team. With this campaign, Cuervo Tradicional embraces the honor and responsibility that lie at the core of its Mexican heritage,” says Toby Whitmoyer, Brand Director, Cuervo Portfolio. “We put on our team’s jersey to focus on our shared values,” he adds.

The campaign also includes an aggressive public relations program and radio spots scheduled to air on the leading radio station in Texas, California, Illinois and Colorado throughout the year.

Cuervo Tradicional is the first tequila created by the Cuervo family, and continues to be the best-selling 100% agave reposado tequila in Mexico. No one understands Mexican passion, tradition and pride better than Jose Cuervo. With its new campaign, Cuervo Tradicional emphasizes its intimate relationship with the Mexican consumer by joining the Mexican National Team for the next two years of soccer.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Platino, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

Univision Communications Inc., the nation’s leading Spanish-language media company, today announced that it has launched “Ve y Vota en las Primarias” (Get Out and Vote in the Primaries), the third phase of a massive non-partisan campaign to educate and engage the country’s Hispanic population in the national electoral process.

In partnership with NALEO (National Association of Latino Elected Officials), Univision began airing thirty-second public service announcements (PSAs) on its broadcast network and local television stations. The PSAs feature some of the network’s most popular stars - Maria Elena Salinas, Univision Network News Anchor; Raul de Molina and Lili Estefan, hosts of “El Gordo y La Flaca” (The Scoop and the Skinny); Ana Maria Canseco, co-host of Hispanic America’s #1 morning show “Despierta America” (Wake Up America); Fernando Fiore, host of “Republica Deportiva” (Sports Republic); and the reigning “Nuestra Belleza Latina” (Our Latin Beauty) Alejandra Espinoza.

“Univision is deeply committed to leveraging its media assets to reach and mobilize U.S. Hispanics,” said Cesar Conde, Executive Vice President & Chief Strategy Officer, Univision Communications Inc. “We are proud of the tremendous results of the campaign thus far and will continue to educate, inform and empower Hispanics to increase their participation in the electoral process.”

Previous phases of the “Ya es Hora” (It’s Time) campaign include “Ya es Hora, Ciudadania” (It’s Time, Citizenship), which succeeded in generating 1 million citizenship applications from January through October of 2007 and “Ya es Hora, Registrate” (It’s Time, Register), encouraging people to register to vote in time for the Presidential primary elections.

“Ya es Hora” is a historic Latino civic participation campaign. It represents the largest and most comprehensive effort to incorporate Hispanics as full participants of the American political process. The national effort is led by Entravision Communications, ImpreMedia, Mi Familia Vota Educational Fund, the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, National Council of La Raza (NCLR) and Univision Communications Inc.

Univision.com is empowering Hispanics with the online resources they need to make their votes count. As part of the “Ya es Hora, Registrate!” campaign, Univision.com (keyword: Elecciones) has a dedicated epicenter with vital information, interactive tools, and registration how-to’s. Local mini-sites are also posting registration dates and featuring articles that urge Hispanics to voice their opinions by voting.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country’s leading Spanish language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

SOURCE: Univision Communications Inc.

Univision Communications Inc., New York
Rosemary Mercedes, 212-455-5335

Univision Communications Inc., the leading Spanish-language media company in the United States, today announced the appointment of Tonia O’Connor to the position of Executive Vice President of Distribution Sales and Marketing for the Univision Networks, effective January 2, 2008. In this position, O’Connor will be responsible for leading the Company’s distribution efforts with cable, satellite and telecommunications operators, and managing the affiliate relations teams for the Univision and TeleFutura Network stations and the cable network Galavision. O’Connor will be based in New York and report directly to Joe Uva, Chief Executive Officer of Univision Communications.

“We are delighted to welcome Tonia to the Univision family and are confident that she will play an integral role in expanding our relationships with cable, satellite and telco partners across the country in new and innovative ways,” said Uva. “She has a keen understanding of the complexities of our distribution partners’ needs, as well as a deep knowledge of the digital environment and other emerging platforms. Tonia is the ideal person to help Univision effectively negotiate retransmission agreements in this rapidly changing industry. I am confident that her breadth of experience and longstanding relationships will be invaluable assets to Univision as we build on our positive momentum and expand our presence as one of the most powerful forces in the media industry today.”

O’Connor said, “I am thrilled to join Univision and to work closely with distributors in bringing the country’s #1 Spanish-language media company to their Hispanic customers in creative and unique ways. Univision has a highly valuable brand and an unmatched collection of assets with tremendous influence among its viewers. The Univision audience has a loyalty to the network like nothing I’ve ever seen in English-language media. This loyalty coupled with the fact that the Hispanic population is the fastest growing segment in the U.S. with rapidly increasing buying power, unlocks significant opportunity for Univision and its distribution partners. I look forward to working with Joe and the talented Univision team to leverage the Company’s uniquely strong position in mutually beneficial ways with the distribution partners.”

O’Connor joins Univision from Gemstar TV Guide, where she has spent the past 13 years, most recently as Executive Vice President, Distribution. Previously, she served as Executive Vice President, Affiliate Sales and Marketing, and Senior Vice President of National Accounts. During her tenure at Gemstar TV Guide she was responsible for negotiating complex technology and intellectual property agreements as well as programming deals. She also played an integral role in the growth of Gemstar TV Guide’s networks and defining the strategy of the company. O’Connor is a member of Women in Cable and Telecommunications and enjoys participating in the organization’s mentoring program supporting the advancement of female executives. O’Connor graduated as a dual major from Syracuse University with a B.A. in Broadcast Journalism from the S.I. Newhouse School of Public Communications and International Relations from the Maxwell School of Public Citizenship and Affairs.
“*

Capping off a tremendously successful Copa Nissan Sudamericana season, one of the network’s most-watched to date, Fox Sports en Español announced today it will televise the highly anticipated two-leg final between Mexico’s perennial powerhouse Club América and Arsenal of Argentina exclusively live on November 30 and December 5.

The battle for one of Latin American soccer’s most prestigious crowns gets underway at Mexico City’s Estadio Azteca on Friday, November 30, with a half-hour pre-game show hosted by Jorge Ramos and Hernan Pereira at 8 p.m. ET/5 p.m. PT. Raúl Orvañanos, host of “Fox Gol Mexico” and a lead commentator for the network’s exclusive Copa Libertadores and Copa Nissan Sudamericana telecasts, will be on-site to call the action from this match as well as the return leg in Buenos Aires on Wednesday, December 5 (7 p.m. ET/4 p.m. PT).

Unheralded Arsenal, which has never won a major national or regional title, secured its first-ever international final berth by upsetting Argentine rivals River Plate in a semifinal penalty shootout, while Club América – one of Mexico’s most successful teams and historically a major player on the international scene – advanced to the final with a 5-2 aggregate semifinal victory over Colombia’s Millonarios.

“The finals of the Copa Nissan Sudamericana promise to be hard-fought and action-packed, and we look forward to bringing our viewers all of the excitement live from Mexico and Argentina,” said Fox Sports en Español’s executive vice president and general manager David Sternberg. “Fox Sports en Español continues to be the premier U.S. media destination for fans of the best club soccer from Latin America and the rest of the world.”

Fueled in part by Club América’s strong performance and loyal following among U.S. Hispanics of Mexican origin or descent, the Copa Nissan Sudamericana continues to be a ratings bonanza for Fox Sports en Español. According to Nielsen Media Research, the 64 matches leading up to the final have already been some of the year’s most-watched sports programs in all of Spanish-language cable, in addition to recording solid year-to-year ratings increases.

After scoring the year’s two most watched sports programs among A18-49 in all of Spanish-language cable during the 2007 Copa Libertadores, Fox Sports en Español has delivered with its Copa Nissan Sudamericana telecasts three of the year’s 10 most-watched sports programs in Spanish-language cable.

The November 7 first-leg semifinal between Millonarios and Club América out-delivered Telemundo, Telefutura, Azteca America, Galavision, Gol TV, Fox, ABC, NBC, ESPN, CBS, and ESPN2 in its time slot among Hispanics M18-49. Delivering a 4.3 coverage area rating (CAR) – equivalent to a 1.8 national Hispanic rating – for a total of 402,000 persons 18-49, the match ranked fourth among all sports programs on Spanish-language television and first in Spanish-language cable for the week of November 5-11.

Then, on November 13, Club América and Millonarios’ second-leg semifinal match out-delivered all networks mentioned above among Hispanic M18-49 and delivered a 4.7 CAR – equivalent to a 2.0 national Hispanic rating – and 437,000 A18-49. The program ranked first for the week of November 12-18 among all sports programs on Spanish-language cable and fourth overall among all sports programs on Spanish-language television.

“Our continued ratings success with the Copa Nissan Sudamericana underscores the tournament’s elite status among our viewers as one of the year’s most important soccer competitions,” said Tom Maney, executive vice president of advertising sales for Fox Sports en Español. “One of our most powerful exclusive programming assets - by virtue of the network’s extensive content rights across television, print, online, wireless, and print - the tournament is the perfect example of Fox Sports en Español’s unmatched ability to deliver to advertisers proven multiplatform solutions for reaching the coveted Hispanic male demographic.”

Year-to-year ratings (CAR) and impressions (IMP) are also up across all key demos, including Men 18-34 (+21% CAR/+25% IMP), Adults 18-34 (+30% CAR/+29% IMP), Men 18-49 (+80% CAR/+91% IMP), and Adults 18-49 (+81% CAR/+89% IMP). On average, more than 120,000 viewers tuned in to each match, peaking as high as 610,000 during the semifinal on November 13. The eight most-watched matches in the tournament averaged a 1.68 national Hispanic rating and 365,000 impressions among Adults 18-49, and a 2.34 national Hispanic rating and 268,000 impressions for Men 18-49.

A CONMEBOL-sanctioned tournament, the 2007 Copa Nissan Sudamericana kicked off last July 31 with 34 teams representing Brazil (8), Argentina (7), Mexico (2), Bolivia (2), Chile (2), Colombia (2), Ecuador (2), Peru (2), Paraguay (2), Uruguay (2), Venezuela (2) and the United States (1).”*

“At a six month anniversary celebration in New York, V-me chairman and founder, Mario Baeza announced that “in just six months since its launch, V-me has grown to be the largest and fastest growing Spanish digital channel in the U.S. with broadcast and digital carriage reaching more than one third of all U.S. Hispanic TV households.” In fact, Baeza continued, “V-me’s rapid rise has made it the fastest out-of-the-box, sponsor-supported network in U.S. Hispanic media history, in its first year, V-me will surpass all other Hispanic cable nets in national coverage except 18-year-old Galavision.” “

“Its time to cool down with red hot stand-up comedy Comedian Gabriel Iglesias rocks the mic with all-new hilarious jokes in his latest one-hour stand-up special. The World Television Premiere of “Gabriel Iglesias: Hot and Fluffy” debuts on COMEDY CENTRAL Saturday, August 4 at 10:00 p.m.

From the Fox Theater in Bakersfield, California, learn what voice master Gabriel Iglesias does when he impersonates George Lopez in a strip club, Carlos Mencia on stage and large-breasted women at theme parks. Viewers will even discover the best way to get out of a speeding ticket and why “fluffy” men and Volkswagen Beetles never mix. Get ready for all-new caliente comedy in this all-new World Television Premiere special.

Iglesiass style of comedy is a mixture of story telling with characters and sound effects that bring his issues to life. His amazing ability to cross over with his clean animated style of comedy has made him a big demand in all markets. In 2000, Iglesias won a Kids Choice Award for the Nickelodeon TV show “All That.” In 2004 and 2005, Iglesias was voted into the Top 25 comedians of COMEDY CENTRALs end-of-year “Stand-Up Showdown.” As one of the fastest rising stars in the recent boom of Latino comedians, Iglesias was also put on the map by the Galavision TV show, “Que Locos”. This highly successful television comedy hour quickly spawned a nationwide tour of sold- out performances across the country. The experience not only helped to develop Iglesiass loyal fan base, but also led him to additional film and television roles. He has guest-starred on ABCs “My Wife & Kids,” Showtimes “Resurrection Boulevard” and was involved in the WB pilot for “Deez Nuts”.”

“Cotton Incorporated announced today the debut of a unique, Spanish-language website with tips on fashion, interior decorating, lifestyle trends and fabric care. http://www.lateladenuestrasvidas.com includes unique content for the Latina, with cultural articles on topics such as Quinceañeras and Dí de Los Muertos, as well as fashion advice for Hispanic consumers who statistically spend more on clothing each year: 37% more than other consumers, according to Cotton Incorporated’s Lifestyle Monitor(TM).

Domenica Brazzi, the popular host of the highly rated Galavision show “Decorando Contigo”, is the celebrity contributor to www.lateladenuestrasvidas.com. The Peruvian-born home and gardening expert has a regularly updated section called “PregÚntale a Domenica” where she addresses consumers’ real-life questions and concerns.

“Basic colors and natural fibers are the trend now, making cotton more fashionable than ever in home décor and everyday life,” says Domenica, who has hosted TV home and decorating segments for over 10 years. “And since cotton is so easy to care for, it is the perfect fabric for wearing everyday and enjoying everywhere in the home.”

Lateladenuestrasvidas.com was designed as a one-stop resource for Latino families. “Hispanic consumers are significant in shaping today’s shopping trends,” says Ric Hendee, Senior Vice President, Marketing Services, Cotton Incorporated. “Lateladenuestrasvidas.com has a unique dual focus on both family and fashion. We believe that it will become a primary resource for Spanish speaking consumers, as we are servicing their everyday needs.”

About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. “

“Fox Sports en Español today announced the appointment of Pamela Reyes as advertising sales account executive for the Southeastern United States. Based in Coral Gables, Florida, Reyes will be responsible for further strengthening the network’s already strong base of Hispanic and general market advertising agency and client relationships in the region, as well as for creating integrated sales and sponsorship opportunities across Fox Sports en Español’s multiple content distribution platforms. She will report to Tom Maney, senior vice president of advertising sales for Fox Sports en Español.

“With so many integrated brand assignments originating in South Florida – and the growing demand for multinational campaigns blending U.S. Hispanic and Latin American components – Pamela’s creativity and depth of experience in broadcast, Internet, and print media and marketing will play a key role in expanding our relationships with key decision makers and positioning the network to capture an even greater share of advertising dollars in the region,” said Maney. “We’re tremendously excited to welcome Pamela to the Fox Sports en Español family and are confident that her unique combination of high-level network sales expertise and agency-based strategic media planning and buying experience will be of great value to us, agency partners, and clients alike.”

A seasoned marketing professional with more than twelve years of experience in advertising sales, media planning and buying, business development, event marketing, branding, and promotions, Reyes joins Fox Sports en Español from Omnicom’s OMD Latino where she was associate director of strategy and oversaw the development and implementation of regional and national media strategies for clients including Royal Caribbean International and Perdue Farms. She was previously a national account executive for Univision’s cable network, Galavision and also served as marketing and promotions manager for Televisa International’s Editorial Televisa. Earlier in her career, Reyes held a variety of media-related posts at South Florida agencies Castor Advertising, The Ad Team, and IAC Advertising and Public Relations. She began her career in sales in 1995 as an account executive for Telemundo.

About Fox Sports en Español

Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLigaTM, the Copa Toyota Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de Campeones, and the FIFA Club World Cup soccer tournaments; the Major League Baseball regular season, divisional playoffs, All-Star Game and World Series; and premier combat sports including championship boxing from Mexico and the U.S., Ultimate Fighting Championship and kickboxing. The channel reaches more than 13 million cable and satellite households in the country, of which 4.5 million are U.S. Hispanic households.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE:NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com. “

“UNIVISION HAS BEEN SHOWING MEXICO’S Gold Cup games for a reason.

Rather than diverting the Tris first four matches to Galavision or TeleFutura, Univision aired them live. In the case of last Thursdays primetime showing of Mexico-Panama, the game did a 20.1 household rating in the NHTI Hispanic homes, delivering 2,343,000 Hispanic homes and 4,374,000 Hispanic persons 2 for each average minute.”

“Univision feevee Galavision this week is bowing its first original reality skein “Mision: Reportar,” where aspiring journalists compete for a job at one of the top U.S. Hispanic nets news programs.

Hourlong show bows today and will air weekly on Tuesdays at 9 p.m. and will be hosted by Carmen Dominicci, a Univision anchor and correspondent for weekly newsmagazine “Aqui y Ahora” “Here and Now”.

Galavision held auditions in Miami, Los Angeles, Houston, Chicago and New York to select 10 contestants. Group will live together in Miami and compete by producing news bits for Univisions different news programs under the guidance of veteran journalists. A panel of judges formed by guest journos will make cuts in the cast.”

“With one day to go before the end of 2007 May sweep, Galavisión delivered its strongest performance ever in the network’s history in Total Day among key demos. During this period, the audience for Hispanic Adults and Men 18-49 grew +14% and among Women 18-49 +19% in Total Day versus last May sweep. The network continued to deliver more than double the combined audience of all other measured Spanish-language cable networks in Total Day.

Galavisión has long been well established as the nation’s #1 Spanish-language cable network and during this sweep period, it further cemented its position against broadcast network Azteca America by delivering more viewers across key demos in Total Day and Primetime. It also achieved significant results during Daytime, delivering more than twice the audience than Azteca America among Hispanic Women 18-49 (2.3 times) and Hispanic Women 18-34 (2.6 times).

2007 May Sweep Program Highlights:

* “El Chavo II” continues to rank as the #1 program on Spanish-language cable television delivering more than half a million Hispanic viewers (568,000).
* “FÚtbol Liga Mexicana” (Mexican League Soccer), ranked as the #1 soccer event on Spanish-language cable television beating Fox Sports en Español’s highest rated soccer tournament “Copa Libertadores” by an impressive +120% among Men 18-49.
* “FÚtbol Liga Mexicana” outdelivered the combined audience of broadcast network Telemundo’s soccer tournaments “FÚtbol Telemundo” and “Sábado de FÚtbol” by an incredible +205% among Men 18-49.

Additionally, the 2006-2007 season to date marks the 5th consecutive season Galavisión ranks as the #1 U.S. cable network, regardless of language, in Primetime among Hispanic Adults and Hispanic Men 18-34.

Source: NHTI – Nielsen Media Research. May Sweeps 2007 vs. comparable period prior year. “

“Finally, to extend the campaign to Latino consumers, BBDO in conjunction with AIM, Sonys Hispanic agency, have developed a Spanish language Cyber-shot spot called “Futbol,” which will air on Univision, Galavision and Telefutura this spring.

This will be supported by the “La Experiencia Sony Tour,” an interactive consumer exhibit that will travel through five U.S. markets this summer. The tour will be staffed with bilingual experts demonstrating the latest Sony products. Local radio promotions will support this tour with the focus on select Cyber-shot cameras and Handycam camcorders.”

“Touted for her cuisine with a Hispanic flair, Ingrid Hoffmann is bringing her culinary expertise to the Food Network, signing a multi-year deal to star in her own daytime series set for premiere in third quarter 2007. She will make her first appearance as a Food Network talent at the upcoming Food Network South Beach Wine & Food Festival in her hometown of Miami, February 23rd-25th.

Ingrids obsession with food, cooking and style began as a little girl in her homeland of Colombia. Under the influence of her mother, a Cordon Bleu chef, Ingrid discovered her passion for food and entertaining, developing dishes with a Latin twist, which will be the focus of her new yet- to-be-named series. A stylish and accomplished TV personality and author, Ingrid is currently working on her first cookbook for Clarkson Potter/Random House set for release next year.

Bob Tuschman, SVP of Programming and Production for Food Network, said: “Ingrid has a loyal and passionate following in the Hispanic community. Her love of food, flair for easy entertaining, along with her inviting personality is sure to draw a new legion of fans to our air. We are happy to have her join the Food Network family.”

In addition to hosting her own cooking and lifestyle show, Delicioso (http://www.delicioso.com), in its second season on the Spanish-language Galavision/Univision, Ingrid appears regularly on Univision’s Despierta America. She is a frequent food and décor contributor in BuenHogar, the Spanish version of Good HouseKeeping, and publishes a syndicated column in the Rumbo chain of Spanish daily newspapers.

Raised in Colombia, Ingrid moved to Miami where she opened La Capricieuse, a high fashion luxury boutique in Miami’s Coconut Grove. In 1993, Ingrid opened Rocca, the first restaurant to feature tabletop cooking on heated lava rocks. Within weeks, Rocca was touted as the hot destination for Miami’s movers and shakers. Ingrid also became one of Miami’s premier live event planners with a client list that included M&M Mars, Bottega Veneta, Gucci, Thomas Maier and Comercio.com. While these businesses flourished, Ingrid was approached to host a cooking segment on a Miami area TV show and has continued to entertain as a television personality since. “

“Azteca America is pleased to announce the appointment of Ivan Perez as Vice President and Director of Sales for Miami. Based out of the Azteca America offices in Miami, he is responsible for servicing advertising agencies and clients in the Southeast territory, as well as developing new network accounts.

His past experience includes Director of Ad Sales for the East Coast with Si TV Cable Network in New York, as well as Account Executive positions with Fox Sports en Espanol and Galavision.

“We are looking forward to a strengthened presence in Miami with Ivan on board,” said Bob Turner, President of Network Sales. “We have ambitious goals for him and we are confident that he can meet them.”"