http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Sun, 21 Mar 2010 11:14:48 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2010/03/02/fort-worth-woman-was-on-phone-with-mom-when-chile-quake-struck-video-story/ http://www.hispanictips.com/2010/03/02/fort-worth-woman-was-on-phone-with-mom-when-chile-quake-struck-video-story/#comments Tue, 02 Mar 2010 15:11:19 +0000 Tomas http://www.hispanictips.com/?p=76740 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=76740 0 http://www.hispanictips.com/2010/02/02/the-fort-worth-hispanic-chamber-of-commerce-and-the-fort-worth-convention-visitors-bureau-plan-to-announce-feb-6-that-the-society-of-hispanic-professional-engineers-selected-fort-worth-as-the-site/ http://www.hispanictips.com/2010/02/02/the-fort-worth-hispanic-chamber-of-commerce-and-the-fort-worth-convention-visitors-bureau-plan-to-announce-feb-6-that-the-society-of-hispanic-professional-engineers-selected-fort-worth-as-the-site/#comments Tue, 02 Feb 2010 18:04:58 +0000 Tomas http://www.hispanictips.com/?p=74228 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=74228 0 http://www.hispanictips.com/2009/11/12/dallas-fort-worth-programs-helping-hispanic-mothers-find-teaching-moments/ http://www.hispanictips.com/2009/11/12/dallas-fort-worth-programs-helping-hispanic-mothers-find-teaching-moments/#comments Thu, 12 Nov 2009 15:49:13 +0000 Tomas http://www.hispanictips.com/?p=67008 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67008 0 http://www.hispanictips.com/2009/09/02/bucking-downturn-puente-brancato-enterprises-inc-grows-business-with-new-ufood-grill-and-urban-taco-restaurants-at-parkland-hospital/ http://www.hispanictips.com/2009/09/02/bucking-downturn-puente-brancato-enterprises-inc-grows-business-with-new-ufood-grill-and-urban-taco-restaurants-at-parkland-hospital/#comments Wed, 02 Sep 2009 17:22:49 +0000 Tomas http://www.hispanictips.com/?p=60037 "Puente-Brancato Enterprises, Inc. (PBE), a diversified provider of retail, winery, currency and advertising services, will open UFood Grill and Urban Taco restaurants in Dallas County's Parkland Memorial Hospital. PBE currently owns and operates UFood Grill and Urban Taco locations in Dallas/Fort Worth International Airport (DFW).

"Given the success of our current UFood Grill and Urban Taco locations, which serve a menu of healthier food items, we are excited to open two new locations in one of the country's finest and largest public hospitals," said Gina Puente-Brancato, Chief Executive Officer of Puente-Brancato Enterprises, Inc. "We are also excited that, in this difficult environment, we will be generating more than 100 new jobs for the local economy. These 'fresh-for-you' concepts, along with our strong operational expertise, should create a winning combination for employees, patients and guests at Parkland."

UFood Grill, which serves no fried food, is a natural for hospitals looking to provide diners with a quick-service restaurant offering "better-for-you" versions of traditional favorites, such as chicken wraps, whole grain rice bowls and specialty salads. Urban Taco, a modern Mexican taqueria, has been enhanced to serve authentic Mexican favorites with more nutritional balance. Using all fresh ingredients, the menu includes items such as salads, urban tacos, and Mexico City tortas.

PBE is hiring more than 100 positions for the two restaurants before their December 1st, 2009 openings. PBE is continually searching for "difference makers" who enjoy a smaller, fast-paced organization that recognizes individual contributions and fresh, new ideas. The company is hiring everything from cooks to cashiers, food preps, administrative, utility and management personnel. Interested applicants should call 972-574-6227 or email jobs@pbedfw.com.

PBE, which operates 20 other business entities at DFW Airport, has been recognized as one of the area's best places to work, having been selected Workplace of the Year at the 2009 Celebration of Diversity Awards. The company is planning to expand its workforce 50 percent this year to meet growth projections.

ABOUT PUENTE-BRANCATO ENTERPRISES, INC.

Puente-Brancato Enterprises, Inc. is a Woman- and Hispanic-owned conglomerate of retail, hospitality, currency services, food & beverage, wineries, and media advertising businesses largely based at DFW Airport, which grosses more than $30 million annually and employs over 140 people from the Dallas-Fort Worth area. PBE is an equal opportunity employer." Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=60037 0 http://www.hispanictips.com/2009/08/27/fort-worth-hispanic-horseback-team-has-what-it-takes-to-compete-except-for-better-finances/ http://www.hispanictips.com/2009/08/27/fort-worth-hispanic-horseback-team-has-what-it-takes-to-compete-except-for-better-finances/#comments Thu, 27 Aug 2009 16:20:29 +0000 Tomas http://www.hispanictips.com/2009/08/27/fort-worth-hispanic-horseback-team-has-what-it-takes-to-compete-except-for-better-finances/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=59664 0 http://www.hispanictips.com/2009/08/24/a-fort-worth-criminal-defense-attorney-with-strong-ties-to-the-local-republican-party-was-appointed-friday-by-gov-rick-perry-to-the-new-432nd-district-court-in-tarrant-county-ruben-gonzalez-jr/ http://www.hispanictips.com/2009/08/24/a-fort-worth-criminal-defense-attorney-with-strong-ties-to-the-local-republican-party-was-appointed-friday-by-gov-rick-perry-to-the-new-432nd-district-court-in-tarrant-county-ruben-gonzalez-jr/#comments Mon, 24 Aug 2009 22:35:48 +0000 Tomas http://www.hispanictips.com/?p=59049 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=59049 0 http://www.hispanictips.com/2009/06/23/fort-worth-is-the-largest-city-in-texas-without-a-hispanic-representing-a-house-seat/ http://www.hispanictips.com/2009/06/23/fort-worth-is-the-largest-city-in-texas-without-a-hispanic-representing-a-house-seat/#comments Tue, 23 Jun 2009 14:22:34 +0000 Tomas http://www.hispanictips.com/?p=55144 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=55144 0 http://www.hispanictips.com/2009/06/23/fort-worth-councilman-sal-espino-may-challenge-burnam-for-state-house/ http://www.hispanictips.com/2009/06/23/fort-worth-councilman-sal-espino-may-challenge-burnam-for-state-house/#comments Tue, 23 Jun 2009 14:21:24 +0000 Tomas http://www.hispanictips.com/?p=55142 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=55142 0 http://www.hispanictips.com/2009/03/25/hispanic-enrollment-at-university-continues-to-rise-texas-christian-university/ http://www.hispanictips.com/2009/03/25/hispanic-enrollment-at-university-continues-to-rise-texas-christian-university/#comments Wed, 25 Mar 2009 12:44:59 +0000 Tomas http://www.hispanictips.com/?p=51964 HispanicTips is Essential Hispanic & Latino News & Information
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My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=51964 0 http://www.hispanictips.com/2009/03/13/texas-christian-universitys-office-of-admissions-invited-prospective-hispanic-students-to-campus-this-week-as-it-began-a-new-program-called-the-hispanic-senior-experience/ http://www.hispanictips.com/2009/03/13/texas-christian-universitys-office-of-admissions-invited-prospective-hispanic-students-to-campus-this-week-as-it-began-a-new-program-called-the-hispanic-senior-experience/#comments Fri, 13 Mar 2009 11:10:00 +0000 Tomas http://www.hispanictips.com/?p=51050 HispanicTips is Essential Hispanic & Latino News & Information
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My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=51050 0 http://www.hispanictips.com/2008/11/07/matador-agency-launches-to-fill-strategic-void-for-latino-marketers/ http://www.hispanictips.com/2008/11/07/matador-agency-launches-to-fill-strategic-void-for-latino-marketers/#comments Fri, 07 Nov 2008 16:22:35 +0000 Tomas http://www.hispanictips.com/2008/11/07/matador-agency-launches-to-fill-strategic-void-for-latino-marketers-marketwatch/ "Luis Caballero, partner and president of Matador Marketing Group, a Latino communications firm based in Fort Worth, Texas, announced that the firm has opened its doors to provide "killer" new strategies for marketers currently targeting -- or those seeking to tap -- the buying power of the fast-growing U.S. Hispanic population.
"There is a gaping void in the strategies used to effectively engage Latino consumers. Typically, many brand marketers and their multicultural agencies mirror the traditional advertising campaigns and strategies. Matador employs a sharply focused philosophy that is media agnostic, culturally relevant and engaging in a personal way that a mass advertising approach, alone, cannot duplicate," said Caballero.
The philosophy -- branding at the point of contact -- and Matador's Brand Roots(TM) process offers clients a new, more efficient tool for gaining traction and fostering brand loyalty among U.S. Latinos. "A tree grows from the roots up, not from the branches down. Brand Roots engages on a socially and culturally relevant level, the point of contact, then goes 'in for the kill' to secure the brand relationship," Caballero said.
Caballero honed his insights during his 18-year career devising and implementing multicultural and field marketing campaigns for Fortune 500 companies such as Yum! Brands, Subway, Church's Chicken and others, and directed Hispanic agencies such as Cartel Creativo and Dieste. He also worked on Hispanic accounts for Burger King and Coca-Cola while at Sosa & Associates (now Bromley Communications) in San Antonio.
"Like un-sexy, but highly effective, disciplines such as direct marketing and public relations, field marketing has long been considered an ugly step sister to the more glamorous 30-second television spot or spread print ad. We believe that the marriage of field marketing-based strategies and keen cultural insights will yield better results for marketers. In my experience, many of the initiatives that became national campaigns were created and incubated in the field. By the time mass advertising was used to support the initiative, we already had momentum and traction to ensure success. Many brands will find this approach intriguing, especially as they seek new ways to build sales and share in these soft economic times," said Caballero.
According to the Census Bureau, Hispanic purchasing power is expected to reach more than $1 trillion by 2011, and Caballero wants to make sure that businesses targeting these disposable dollars understand the significant challenge they face.
U.S. Hispanics represent 20 Spanish-speaking nationalities, which means that marketers can no longer rely on direct translations of advertisements from English to Spanish. Marketers have made mistakes in the past by translating messages accurately, but not in a culturally appropriate way. This has created an emphasis on marketing with a bilingual or bicultural staff.
Differences in age, country of origin, language use, income and education have led to the formation of a variety of Hispanic market sub segments that must be addressed in unique ways. Each Hispanic group has its own set of values and traditions. Brand awareness and usage levels often differ dramatically from general market patterns, and Hispanic consumers value different product attributes.
"Another major factor is the role that Hispanic youths play in the market. They are extremely tech-savvy, and have established strong ties with both American culture and their family roots," said Caballero.
As this complex and diverse group of U.S. Hispanics continues to evolve, Matador Marketing Group will help companies put their brand in relevant terms for the Hispanic community.
For more information about Matador Marketing Group and Luis Caballero, visit www.thebullfight.com or call 817-546-8372.
About Matador Marketing Group
Launched in October of 2008, Matador Marketing Group specializes in branding at the point of contact to the Hispanic community. The Fort Worth-based agency is owned and operated by Luis Caballero, a 20-year corporate-marketing and advertising-agency veteran. " HispanicTips is Essential Hispanic & Latino News & Information
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My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=45631 0 http://www.hispanictips.com/2008/10/27/sandra-sedillo-mcglothlin-currently-the-chair-elect-of-the-fort-worth-hispanic-chamber-of-commerce-mcglothlin-recently-received-the-wells-fargoushcc-hispanic-businesswoman-of-the-year-award-and-w/ http://www.hispanictips.com/2008/10/27/sandra-sedillo-mcglothlin-currently-the-chair-elect-of-the-fort-worth-hispanic-chamber-of-commerce-mcglothlin-recently-received-the-wells-fargoushcc-hispanic-businesswoman-of-the-year-award-and-w/#comments Mon, 27 Oct 2008 14:18:05 +0000 Tomas http://www.hispanictips.com/2008/10/27/sandra-sedillo-mcglothlin-currently-the-chair-elect-of-the-fort-worth-hispanic-chamber-of-commerce-mcglothlin-recently-received-the-wells-fargoushcc-hispanic-businesswoman-of-the-year-award-and-w/ HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
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My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=44532 0 http://www.hispanictips.com/2008/09/25/adman-luis-cabellero-wants-to-help-local-businesses-deliver-their-message-to-the-latino-community-fort-worth-texas/ http://www.hispanictips.com/2008/09/25/adman-luis-cabellero-wants-to-help-local-businesses-deliver-their-message-to-the-latino-community-fort-worth-texas/#comments Thu, 25 Sep 2008 19:31:17 +0000 Tomas http://www.hispanictips.com/2008/09/25/adman-luis-cabellero-wants-to-help-local-businesses-deliver-their-message-to-the-latino-community-fort-worth-texas/ HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=44530 0 http://www.hispanictips.com/2008/09/03/city-of-fort-worth-7th-annual-hispanic-heritage-celebration-2008/ http://www.hispanictips.com/2008/09/03/city-of-fort-worth-7th-annual-hispanic-heritage-celebration-2008/#comments Thu, 04 Sep 2008 02:41:12 +0000 Tomas http://www.hispanictips.com/2008/09/03/city-of-fort-worth-7th-annual-hispanic-heritage-celebration-2008/ http://js-kit.com/rss/www.hispanictips.com/p=43480 0 http://www.hispanictips.com/2008/07/30/al-dia-triples-circulation-dallas/ http://www.hispanictips.com/2008/07/30/al-dia-triples-circulation-dallas/#comments Wed, 30 Jul 2008 17:25:50 +0000 Tomas http://www.hispanictips.com/2008/07/30/al-dia-triples-circulation-dallas/ "Today The Dallas Morning News launched the already-announced expanded distribution of its Spanish-language newspaper Al Dia. An additional 80,000 copies of Al Dia will be distributed to homes across the greater Dallas area every Wednesday and Saturday, effectively tripling Al Dia's previous circulation of 40,000.
The expansion of Al Dia's distribution is in response to North Texas' ever-growing Spanish-speaking population and the increased demand for Spanish-language news and information.
Al Dia's increased distribution also provides an avenue for advertisers who want to target the Latino community and Spanish-speaking consumers -- a segment of the population that continues to grow in importance for many local retailers.
"This is a very aggressive move by Al Dia to better serve its consumers and advertisers. Tripling our circulation while others are shrinking theirs demonstrates our commitment to serve the growing Latino community in North Texas," said Alejandro Sanchez Sobrino, publisher of Al Dia.
Cindy Carr, senior vice president for niche publications, said, "Al Dia's advertising partners want more from the newspaper -- more reach, more value, more of the potential customers that they value most. Tripling our circulation responds to those needs."
The Dallas Morning News has partnered with American Circulation Innovations to manage Al Dia's expansion. ACI specializes in targeted distribution and employs state-of-the-art product technology to ensure accurate and effective delivery. They have been in business since 1965 and distribute publications in dozens of markets. ACI will also handle distribution responsibilities for The News' new product Briefing, planned for launch in late-August.
According to ACI's Ken Higdon - Vice President of Business Development, "We are pleased and honored that Al Dia named us the distribution provider for this important initiative. They recognized our experience and the leading edge technologies we have to carry out their expanded circulation project, tools like GPS, devices for geofencing, sophisticated demographic analysis and proven hands-on experience with tight supervision and verifiers. These were all critical in us being selected for distributing Al Dia."
Key advertisers have applauded this move. Quoting a leading print media buying service, Mr. Trevor Hansen, president and CEO of Ethnic Print Media Group, said, "EPMG is looking forward to the expansion of Al Dia's distribution in the Dallas market. The circulation increase and free home delivery will be a great asset to both our pre-print and traditional ROP clients. Al Dia's overall quality, strong content and increased market penetration provides an attractive and strong reach in the Dallas market."
Al Dia's expanded distribution will serve the community by providing outstanding, award winning journalism to a much larger segment of the population and extended reach and value to advertisers," added Sanchez.
About Al Dia
Al Dia, the only local Spanish-language daily newspaper in the Dallas-Fort Worth area, is published Monday to Saturday and is the recipient of numerous awards for excellence in journalism, along with its Web site, aldiatx.com. Al Dia is published by The Dallas Morning News, the flagship subsidiary of A. H. Belo Corp., (NYSE: AHC), a news and information company that owns and operates four daily newspapers and 12 associated Web sites. A. H. Belo publishes special issues that target young adults and the Hispanic market, along with Quick and Al Dia in Dallas-Fort Worth, and La Prensa in Riverside.

Contact Information:
Isaac Lasky
Tel. 469-977-3609
Ilasky@aldiatx.com
" Blogante News from HispanicTips.com - The Most Relevant Hispanic y Latino News :: Trusted, Comprehensive & Useful]]> http://js-kit.com/rss/www.hispanictips.com/p=41983 0 http://www.hispanictips.com/2008/07/30/10th-annual-hispanic-wellness-fair-in-fort-worth-offers-free-medical-services-for-all-aug-2/ http://www.hispanictips.com/2008/07/30/10th-annual-hispanic-wellness-fair-in-fort-worth-offers-free-medical-services-for-all-aug-2/#comments Wed, 30 Jul 2008 15:25:02 +0000 Tomas http://www.hispanictips.com/2008/07/30/10th-annual-hispanic-wellness-fair-in-fort-worth-offers-free-medical-services-for-all-aug-2/ Blogante News from HispanicTips.com - The Most Relevant Hispanic y Latino News :: Trusted, Comprehensive & Useful]]> http://js-kit.com/rss/www.hispanictips.com/p=41932 0 http://www.hispanictips.com/2008/07/22/as-the-pinker-tones-travel-across-the-country-local-critics-rave/ http://www.hispanictips.com/2008/07/22/as-the-pinker-tones-travel-across-the-country-local-critics-rave/#comments Tue, 22 Jul 2008 18:22:45 +0000 Tomas http://www.hispanictips.com/2008/07/22/as-the-pinker-tones-travel-across-the-country-local-critics-rave/ "" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://js-kit.com/rss/www.hispanictips.com/p=41497 0 http://www.hispanictips.com/2008/06/26/tarrant-county-college-district-trustees-offered-chancellor-leonardo-de-la-garza-a-new-three-year-contract-wednesday-hiking-his-salary-102-percent-to-325000-per-year-texas/ http://www.hispanictips.com/2008/06/26/tarrant-county-college-district-trustees-offered-chancellor-leonardo-de-la-garza-a-new-three-year-contract-wednesday-hiking-his-salary-102-percent-to-325000-per-year-texas/#comments Thu, 26 Jun 2008 13:26:03 +0000 Tomas http://www.hispanictips.com/2008/06/26/tarrant-county-college-district-trustees-offered-chancellor-leonardo-de-la-garza-a-new-three-year-contract-wednesday-hiking-his-salary-102-percent-to-325000-per-year-texas/ "The offer came shortly after trustees announced a deal to buy the RadioShack corporate headquarters and convert it into a downtown Fort Worth campus.

"He is the right guy in the right place at the right time. He really has been masterful in how he has led his team," TCC board President Louise Appleman said. "Now we’re into a real forward-progress mode."" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://js-kit.com/rss/www.hispanictips.com/p=40479 0 http://www.hispanictips.com/2008/06/19/hispanic-leaders-weigh-options-for-cesar-chavez-street-dallas/ http://www.hispanictips.com/2008/06/19/hispanic-leaders-weigh-options-for-cesar-chavez-street-dallas/#comments Thu, 19 Jun 2008 13:45:46 +0000 Tomas http://www.hispanictips.com/2008/06/19/hispanic-leaders-weigh-options-for-cesar-chavez-street-dallas/ "Industrial Boulevard probably will not carry the name César Chávez Boulevard, some members of the Latino community said Wednesday.

But the group is not giving up just yet. At a meeting Tuesday night with Dallas Mayor Tom Leppert, Hispanic leaders presented a list of alternative streets they say could carry the name of the labor rights leader.

The streets are Live Oak, Ross Avenue, Harry Hines Boulevard, Young Street, Commerce Street and Fort Worth Avenue." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://js-kit.com/rss/www.hispanictips.com/p=40190 0