News (Noticias) Tagged ‘Fort Worth’

Luis Caballero, partner and president of Matador Marketing Group, a Latino communications firm based in Fort Worth, Texas, announced that the firm has opened its doors to provide “killer” new strategies for marketers currently targeting — or those seeking to tap — the buying power of the fast-growing U.S. Hispanic population.
“There is a gaping void in the strategies used to effectively engage Latino consumers. Typically, many brand marketers and their multicultural agencies mirror the traditional advertising campaigns and strategies. Matador employs a sharply focused philosophy that is media agnostic, culturally relevant and engaging in a personal way that a mass advertising approach, alone, cannot duplicate,” said Caballero.
The philosophy — branding at the point of contact — and Matador’s Brand Roots(TM) process offers clients a new, more efficient tool for gaining traction and fostering brand loyalty among U.S. Latinos. “A tree grows from the roots up, not from the branches down. Brand Roots engages on a socially and culturally relevant level, the point of contact, then goes ‘in for the kill’ to secure the brand relationship,” Caballero said.
Caballero honed his insights during his 18-year career devising and implementing multicultural and field marketing campaigns for Fortune 500 companies such as Yum! Brands, Subway, Church’s Chicken and others, and directed Hispanic agencies such as Cartel Creativo and Dieste. He also worked on Hispanic accounts for Burger King and Coca-Cola while at Sosa & Associates (now Bromley Communications) in San Antonio.
“Like un-sexy, but highly effective, disciplines such as direct marketing and public relations, field marketing has long been considered an ugly step sister to the more glamorous 30-second television spot or spread print ad. We believe that the marriage of field marketing-based strategies and keen cultural insights will yield better results for marketers. In my experience, many of the initiatives that became national campaigns were created and incubated in the field. By the time mass advertising was used to support the initiative, we already had momentum and traction to ensure success. Many brands will find this approach intriguing, especially as they seek new ways to build sales and share in these soft economic times,” said Caballero.
According to the Census Bureau, Hispanic purchasing power is expected to reach more than $1 trillion by 2011, and Caballero wants to make sure that businesses targeting these disposable dollars understand the significant challenge they face.
U.S. Hispanics represent 20 Spanish-speaking nationalities, which means that marketers can no longer rely on direct translations of advertisements from English to Spanish. Marketers have made mistakes in the past by translating messages accurately, but not in a culturally appropriate way. This has created an emphasis on marketing with a bilingual or bicultural staff.
Differences in age, country of origin, language use, income and education have led to the formation of a variety of Hispanic market sub segments that must be addressed in unique ways. Each Hispanic group has its own set of values and traditions. Brand awareness and usage levels often differ dramatically from general market patterns, and Hispanic consumers value different product attributes.
“Another major factor is the role that Hispanic youths play in the market. They are extremely tech-savvy, and have established strong ties with both American culture and their family roots,” said Caballero.
As this complex and diverse group of U.S. Hispanics continues to evolve, Matador Marketing Group will help companies put their brand in relevant terms for the Hispanic community.
For more information about Matador Marketing Group and Luis Caballero, visit www.thebullfight.com or call 817-546-8372.
About Matador Marketing Group
Launched in October of 2008, Matador Marketing Group specializes in branding at the point of contact to the Hispanic community. The Fort Worth-based agency is owned and operated by Luis Caballero, a 20-year corporate-marketing and advertising-agency veteran. “

Today The Dallas Morning News launched the already-announced expanded distribution of its Spanish-language newspaper Al Dia. An additional 80,000 copies of Al Dia will be distributed to homes across the greater Dallas area every Wednesday and Saturday, effectively tripling Al Dia’s previous circulation of 40,000.
The expansion of Al Dia’s distribution is in response to North Texas’ ever-growing Spanish-speaking population and the increased demand for Spanish-language news and information.
Al Dia’s increased distribution also provides an avenue for advertisers who want to target the Latino community and Spanish-speaking consumers — a segment of the population that continues to grow in importance for many local retailers.
“This is a very aggressive move by Al Dia to better serve its consumers and advertisers. Tripling our circulation while others are shrinking theirs demonstrates our commitment to serve the growing Latino community in North Texas,” said Alejandro Sanchez Sobrino, publisher of Al Dia.
Cindy Carr, senior vice president for niche publications, said, “Al Dia’s advertising partners want more from the newspaper — more reach, more value, more of the potential customers that they value most. Tripling our circulation responds to those needs.”
The Dallas Morning News has partnered with American Circulation Innovations to manage Al Dia’s expansion. ACI specializes in targeted distribution and employs state-of-the-art product technology to ensure accurate and effective delivery. They have been in business since 1965 and distribute publications in dozens of markets. ACI will also handle distribution responsibilities for The News’ new product Briefing, planned for launch in late-August.
According to ACI’s Ken Higdon - Vice President of Business Development, “We are pleased and honored that Al Dia named us the distribution provider for this important initiative. They recognized our experience and the leading edge technologies we have to carry out their expanded circulation project, tools like GPS, devices for geofencing, sophisticated demographic analysis and proven hands-on experience with tight supervision and verifiers. These were all critical in us being selected for distributing Al Dia.”
Key advertisers have applauded this move. Quoting a leading print media buying service, Mr. Trevor Hansen, president and CEO of Ethnic Print Media Group, said, “EPMG is looking forward to the expansion of Al Dia’s distribution in the Dallas market. The circulation increase and free home delivery will be a great asset to both our pre-print and traditional ROP clients. Al Dia’s overall quality, strong content and increased market penetration provides an attractive and strong reach in the Dallas market.”
Al Dia’s expanded distribution will serve the community by providing outstanding, award winning journalism to a much larger segment of the population and extended reach and value to advertisers,” added Sanchez.
About Al Dia
Al Dia, the only local Spanish-language daily newspaper in the Dallas-Fort Worth area, is published Monday to Saturday and is the recipient of numerous awards for excellence in journalism, along with its Web site, aldiatx.com. Al Dia is published by The Dallas Morning News, the flagship subsidiary of A. H. Belo Corp., (NYSE: AHC), a news and information company that owns and operates four daily newspapers and 12 associated Web sites. A. H. Belo publishes special issues that target young adults and the Hispanic market, along with Quick and Al Dia in Dallas-Fort Worth, and La Prensa in Riverside.

Contact Information:
Isaac Lasky
Tel. 469-977-3609
Ilasky@aldiatx.com
“

The Group’s Live Show Has Been So Well Received On The Warped Tour That They Have Recently Been Added To The Skate Stage In Addition To The Skull Candy Tent For The Rest Of The Summer’s Dates

Upcoming Tour Stops Include Northeast, Midwest, Pacific Northwest and California

Read The Pinker Tones Regularly-Updated Tour Blog: www.thepinkertones.wordpress.com

“This Barcelona duo hit like a spicier Daft Punk, keeping the retro electronica but trading the po-mo mind games for hip-twisting grooves. Bring oil if you catch them on Warped Tour this summer–you will be doing the electric slide.” - SPIN (6/08)

“The Pinker Tones ruled. So up my alley, three dudes dressed alike — in silver and black, no less — bumping electro jams that reference the DFA’s urban chic, Daft Punk’s fun and Eurodisco’s overall danceability. The Barcelona trio also appeared to be having the most fun of any group there.” - RIVERFRONT TIMES (St. Louis, MO - 7/1/08)

“Warped pioneers.” - ORLANDO WEEKLY (Orlando, FL - 7/10/08)

“These Barcelona synth-rockers have found a way to become the next big Daft Punk confection without seeming derivative.” - NEWSDAY (Long Island, NY - 6/29/08)

“Spain’s dynamic DJ duo The Pinker Tones blow the laces off the Vans Warped Tour and defy (or maybe redefine) music genres.” - HISPANIC MAGAZINE (6/08)

“Barcelona’s playful Pinker Tones just might be the most eclectic group to play America’s Warped Tour. - FORT WORTH STAR-TELEGRAM (Fort Worth, TX - 7/20/08)

“Mister Furia and his partner Professor Manso reflect the diversity of their city and serve up an fantastic mix of pop, funk, soul, bossa-nova, break-beat, swing, lounge, and psychedelia beats–a surreal and über happy and upbeat cocktail of booty-shaking bass electronica.” - ON TAP MAGAZINE (Washington, DC - 7/2/08)

“Amid the sound and fury of this year’s Vans Warped Tour… fans will hear a unique blend of pop, rock, funk, bossa nova, lounge, psychedelia, Euro-dance and electronica emanating from one of its many stages.” - VIRGINIAN-PILOT (Norfolk, VA - 7/14/08)

“Wild Animals is a series of synth-gilt pelvic meditations on the the real world stars and audience both occupy, with tracks like “Worker Bees” and “Sexy Robot” distilling the anomie into bootilicious joy.” - MEANSTREET MAGAZINE (Los Angeles, CA - 6/08)

“Global dance party: Pinker Tones give Warped Tour international flair.”
- ST. LOUIS POST DISPATCH (St. Louis, MO - 6/28/08)

“[Pinker Tones' 'Wild Animals' is] an endorphin-goosing dance album.”
- ROLLING STONE (6/12/08)

” Raising the bar for electronica used to be the realm of bands like Depeche Mode and New Order  – but now groups like The Pinker Tones are bringing a wild energy and ambitious focus to a new generation.” - ASSOCIATED PRESS (6/2/08)

” Whatever crops up in the music — retro-funk breakdowns, bachelor-pad bossa novas, catchy choruses in Romance languages — the beat endures and thrives [on Wild Animals].” - NEW YORK TIMES (6/1/08)

“The boys from Barcelona hit the streets with [Wild Animals], a surprisingly confident and joyful collection of jaunty hooks and mondo beats that fully exploits all that the Pinker Tones hear and integrate in their port city.”
- THE WASHINGTON POST (5/6/08)

“This group from Barcelona has developed a brilliant way to bring people to a musical climax thanks to their genius fusion of languages and rhythms in an electronic mood. ‘Wild Animals’ is one of the most amazing albums of the year.”
- PEOPLE EN ESPAÑOL (5/08)

“Like some sort of hipster virus, the Pinker Tones’ poppy electronica has spread from the duo’s hometown of Barcelona.”
-BILLBOARD (4/13/08)

THE PINKER TONES ON VANS WARPED TOUR 2008
(SKATE STAGE + SKULL CANDY TENT)

Wed Jul 23 - Tweeter Center for the Performing Arts, Mansfield, MA
Thu Jul 24 - Darien Lake P.A.C., Darien Center, NY
Fri Jul 25 - Susquehanna Bank Center, Camden, NJ
Sat Jul 26 - Nassau Coliseum, Uniondale, NY
Sun Jul 27 - Toyota Pavilion, Scranton, PA
Mon Jul 28 - Raceway Park, Englishtown, NJ
Tue Jul 29 - Post Gazette Pavilion At Star Lake, Pittsburgh, PA
Wed Jul 30 - Riverbend Amphitheatre, Cincinnati, OH
Thu Jul 31 - Verizon Wireless Amphitheatre, Noblesville, IN
Fri Aug 01 - Marcus Amphitheater, Milwaukee, WI
Sat Aug 02 - First Midwest Bank Amphitheatre, Tinley Park, IL
Sun Aug 03 - Canterbury Park, Shakopee, MN
Tue Aug 05 - Credit Union Centre, Saskatoon, SK
Wed Aug 06 - Race City Speedway, Calgary, AB
Fri Aug 08 - Idaho Center Amphitheatre, Nampa, ID
Sat Aug 09 - Gorge Amphitheatre, George, WA
Sun Aug 10 - Columbia Meadows, St. Helens, OR
Wed Aug 13 - Save Mart Center, Fresno, CA
Thu Aug 14 - Cricket Wireless Amphitheatre, Chula Vista, CA
Fri Aug 15 - Shoreline Amphitheatre, Mountain View, CA
Sat Aug 16 - Sleep Train Amphitheatre, Marysville, CA
Sun Aug 17 - The Home Depot Center, Carson, CA

For more information about The Pinker Tones and Wild Animals, please contact:
Paul Dryden (paul.dryden@cookman.com) or
Jennifer Sarkissian (Jennifer.sarkissian@cookman.com)
at Nacional Records - 818.763.1397.

www.NacionalRecords.com

The offer came shortly after trustees announced a deal to buy the RadioShack corporate headquarters and convert it into a downtown Fort Worth campus.

“He is the right guy in the right place at the right time. He really has been masterful in how he has led his team,” TCC board President Louise Appleman said. “Now we’re into a real forward-progress mode.”"*

Industrial Boulevard probably will not carry the name César Chávez Boulevard, some members of the Latino community said Wednesday.

But the group is not giving up just yet. At a meeting Tuesday night with Dallas Mayor Tom Leppert, Hispanic leaders presented a list of alternative streets they say could carry the name of the labor rights leader.

The streets are Live Oak, Ross Avenue, Harry Hines Boulevard, Young Street, Commerce Street and Fort Worth Avenue.”*

Gary Piña, a news editor/page designer at the Fort Worth Star-Telegram, is among the hundreds of McClatchy employees laid off today. He has been with the Star-Telegram for over 20 years.”*

In response to the continuing growth of the Hispanic population in North Texas and advertisers’ desires to reach Spanish-speaking consumers, The Dallas Morning News announced today that this summer it will triple the distribution of its Spanish-language paper, Al Dia, on Wednesdays and Saturdays.

Beginning in late July, Al Dia’s distribution will increase from 40,000 to approximately 120,000 when it begins home-delivering its Wednesday and Saturday editions free in selected coverage areas.

“Since its inception five years ago, Al Dia has become a news and information staple for Spanish-speaking consumers in North Texas,” said Alejandro Sanchez Sobrino, Publisher of Al Dia. “Our advertisers recognize the value of reaching this dynamic market directly through a highly targeted newspaper.”

Later this summer, The Dallas Morning News also plans to launch a new English-language quick-read newspaper. Beginning in late August, Briefing will publish Wednesday through Saturday and will be home-delivered free to
non-subscribers of The Dallas Morning News in selected coverage areas. Initial distribution will include approximately 200,000 additional households.

Several of Al Dia’s and The Dallas Morning News’ advertising partners have expressed their support for the new initiatives.

Trevor Hansen, President and CEO of Ethnic Print Media Group, a
full-service print placement firm for the country’s most influential Hispanic, Black and Asian newspapers, is looking forward to the expansion of Al Dia’s distribution in the Dallas market. He said, “The circulation increase and home delivery product will be a great asset to both our pre-print and traditional ROP clients. Al Dia’s overall quality, strong content and increased market penetration provides an exciting and strong reach in the Dallas market.”

“Al Dia and Briefing are superb examples of The Dallas Morning News’ innovative approach to providing advertisers with quality offerings that reach consumers in a meaningful way,” said Stan Richards, founder and principal of The Richards Group, the nation’s largest independent advertising agency.

John McKeon, president and general manager of The Dallas Morning News, said, “Al Dia and Briefing are examples of how we are focusing on growth by using innovative approaches. Our robust portfolio includes the primary newspaper and the DallasNews.com website, as well as multiple niche advertising products. These are all examples of how newspapers can develop more reach and penetration among the readers that advertisers demand,” he said.

About Al Dia
Al Dia, the only local daily Spanish-language newspaper in the Dallas-Fort Worth area, is published Monday through Saturday and has received numerous awards for excellence in journalism, along with its Web site, aldiatx.com. The paper is published by The Dallas Morning News. “*

Beginning June 9, 2008, consumers will find a new face on Bimbo. As part of an exclusive partnership to promote healthy nutrition and exercise for Hispanics nationwide, world-renowned soccer star Giovani Dos Santos will begin appearing on packages of Bimbo favorites Pan Blanco e Integral Grande.

“This is an exciting partnership and a great honor for Bimbo,” said Juan Esaa, brand manager for Bimbo USA. “To be teaming up with the hottest young soccer star in the world is an opportunity that will allow us to relate directly to the many young Hispanic consumers of Bimbo. Giovani is a shining example to Hispanic children around the world through his success that has been achieved with a healthy diet and exercise. It is our hope to give them inspiration to model their nutritional and exercise routines after so that they too may achieve all that they wish.”

Giovani Dos Santos is widely considered to be one of the best young soccer players in the world. He currently plays in Spain for FC Barcelona, one of the premier soccer clubs in the world, where he signed a professional contract when he was 13 years old. In 2007, Giovani joined the first squad for the La Liga powerhouse alongside soccer legends Ronaldinho, Thierry Henry, and Lionel Messi. He is also a member of the Mexican National Senior Team, leading Mexico in an effort to qualify for the 2010 FIFA World Cup.

“As a child in Mexico, I always had a passion for soccer,” stated Giovani Dos Santos. “But passion alone was not enough to achieve my dream of playing professionally. I had to put in a lot hard work through exercise and practice while sticking to a healthy diet. I am proud to team up with a quality, family-first organization such as Bimbo to show Hispanics that a balanced diet and exercise are truly a winning combination.”

In support of the partnership with Bimbo, Giovani Dos Santos will also be appearing on billboards, POS in-store displays, and radio spots throughout the United States.

Giovani Dos Santos is represented by Philip D. Button at the William Morris Agency in partnership with Pini Zahavi and David Chissick.

Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 13 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with 97,480 associates and operations in 18 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo’s full line of products can be found at www.bimbousa.com .”*

Spanish-language daily newspaper Al Dia and the Greater Dallas Hispanic Chamber of Commerce (GDHCC) announced a new program to recognize a new generation of Latino leaders. The program will recognize 20 individuals from the Dallas-Fort Worth area whose contributions have had a positive impact on the local Hispanic community in the areas of community service, arts and culture, business and sports.”*

Dallas-Fort Worth has experienced enviable population gains in the last eight years. It added more people than any other metropolitan area in the nation – with the exception of Atlanta, which had a slight edge.

The gains can largely be attributed to two “H” factors: Hispanics and housing.

A total of 6.32 million people call the 12-county D-FW metro area home, an increase of 1.16 million since 2000. It added more residents than the Chicago, New York or Los Angeles areas.”*

It’s a humid, sunny Tuesday afternoon, but inside the cool La Gran Plaza de Fort Worth, Maria Muñoz’s 2-month-old daughter is sleeping in her stroller, not at all bothered by the lively Mexican music being piped through the mall’s sound system.

Muñoz, who lives in Burleson, about 10 miles south of the mall in southeast Fort Worth, is taking a few minutes to relax on a bench with her 4-year-old daughter and 16-year-old niece before heading off to the shoe stores. She was at the mall the previous Sunday, but decided to return later in the week to do her shopping.

Around them, shop employees are cleaning display windows, straightening inventory or waiting on customers. Couples are leisurely window-shopping; others are walking briskly.”*

The Fort Worth Hispanic Chamber of Commerce has chosen UnitedHealthcare, a UnitedHealth Group (NYSE: UNH) company, as the recipient of its 2008 Corporation of the Year award.

According to chamber President and CEO Rosa Navejar, UnitedHealthcare was recognized for its commitment to local Hispanic businesses and the consumer community through its Latino Health Solutions program, which provides culturally relevant and linguistically accurate products and services that address the unique health care needs of Hispanics.

The award was presented during the chamber’s 35th Anniversary Gala May 2 at the Renaissance Worthington Hotel in Fort Worth.

“At UnitedHealthcare, we are committed to supporting Hispanic businesses and communities with programs that improve Latinos’ overall health and enhance their well-being and quality of life,” said Thomas Quirk, CEO of UnitedHealthcare of North Texas. “We are honored that the Fort Worth Hispanic Chamber of Commerce has recognized our commitment.”

UnitedHealthcare’s Latino Health Solutions regularly sponsors and participates in health events throughout Texas and nationwide that educate Hispanics on ways to enhance their health and well-being, including information about health issues that disproportionately affect them.

More information about UnitedHealthcare’s Latino Health Solutions is available online at www.uhclatino.com, a Spanish- and English-language Web site that offers a physician directory, wellness tools, health education materials and much more. Also, www.mentesana-cuerposano.com, developed by Latino Health Solutions and UnitedHealth Group’s OptumHealth, offers bilingual behavioral health services. UnitedHealthcare’s Nurseline offers real-time health advice from trained nurses and provides access to Spanish-speaking interpreters.”*

As Dallas City Council member Elba García considers a run for county Commissioners Court after her final term ends next year, her likely opponent envisions a spirited race because of their shared political credentials.

If she runs, Dr. García would face Kenneth Mayfield, the incumbent in District 4.

Dr. García could become the first Hispanic to hold that office if elected in 2010.”*

The continued strength of Hispanic culture and traditions in the United States could prove a recipe for success for a Crowley couple-turned-business owners.

Michael and Suzelle Benavidez, a firefighter and instructional specialist, respectively, are the co-owners of The Mariachi Connection, a Fort Worth store offering clothing, musical instrumentals and all things mariachi and ballet folklórico, or Hispanic folk dance.

The couple, originally from Corpus Christi, opened the store March 1 at the behest of Josie Benavidez, Michael’s sister-in-law, who opened the first Mariachi Connection in San Antonio about 11 years ago.”*

Appealing to the growing and established Hispanic markets in Houston and South Texas, the Houston Astros and television partner FSN Houston today announced that they have joined forces to produce and televise 15 Astros games in Spanish in 2008.

The Spanish-language broadcasts will be original productions separate from FSN Houston’s telecasts and will be carried on secondary FSN Plus channels on cable systems in Houston and South Texas markets. They also will be made available to DirecTV and Dish Network. Veteran announcer Rene Cardenas, who pioneered Astros Spanish-language radio broadcasts when the team debuted in 1962 and is considered the dean of Major League Baseball Spanish announcers, will team with Raul Saenz to call the games. Spanish graphics will supplement the broadcasts.

The first Astros Spanish-language telecasts are scheduled for May 7 and May 8 against the Washington Nationals. Spanish-language Astros games will be shown throughout the season with six in May, four in June, two in July, two in August and one in September.

In Houston, the games will be carried on Comcast Cable channel 76, which is available to digital cable customers (see schedule below for other markets).

“The Houston Astros are thrilled at the opportunity to provide Spanish-language broadcasts to markets all across Texas,” said Houston Astros Senior Vice President Communications Jay Lucas. “We will provide an excellent product to our Spanish-speaking fans by combining an outstanding broadcast team in Rene Cardenas and Raul Saenz with FSN Houston’s high-caliber production quality. We’re happy to be able to offer this product to fans that have been among the most passionate and devoted to our team throughout the history of our franchise.”

“The Houston Astros are one of the most aggressive teams in Major League Baseball to reach out and market to their Spanish-speaking fans and we’re excited to help them target their fan base,” said FSN Houston Senior Vice President/General Manager Steve Tello. “The Astros recognize the importance of the Hispanic community and have developed a plan that appeals to their growing Spanish audience.”

According to the most current U.S. Census figures, Houston is the fourth largest Hispanic market in the country with a population of 730,865. Hispanics make up 37.4 percent of the Houston market, while 1.1 million Hispanics live in surrounding Harris County. In the Astros’ extended fan base outside of Houston, Hispanics are the majority of the population in six markets, led by Laredo (94.1%), Brownsville (91.3%), McAllen (80.3%), El Paso (76.6%) San Antonio (58.7%) and Corpus Christi (54.3%). With a Hispanic population of 671,394, San Antonio ranks as the nation’s fifth largest Hispanic market.

Fans in those markets will be treated to one of the most prolific Spanish announcers in baseball as Cardenas returns to the Houston broadcast booth. The native of Nicaragua began his Major League Baseball career in 1958 when the Los Angeles Dodgers named him their first Spanish-radio announcer after the team moved from Brooklyn to Los Angeles. Recognizing the success Cardenas achieved connecting with Spanish-speaking fans in Los Angeles, the Astros hired him in 1962 to direct their Spanish broadcasts when Houston was awarded a major league franchise. He spent 15 years with the Astros and eventually moved to Arlington in 1981 to become the Texas Rangers’ first Spanish broadcaster before returning to Los Angeles in 1982 to call Dodgers game in Spanish until 1998. In 2000 Cardenas was inducted into the Nicaraguan Baseball Hall of Fame. He currently writes a popular sports column for La Prensa and the Astros Spanish-language website and Astros magazine.

Cardenas will work with Saenz, a well-known Texas broadcaster who also serves as analyst on University of Texas football Spanish-radio broadcasts and the Dallas Mavericks Spanish radio network. Since 2004 he’s anchored sportscasts for Dallas-Fort Worth Univision affiliate KUVN where he won a Lone Star Emmy award for Best Sports Story in 2005. Saenz started the first Spanish play-by-play radio broadcasts for the San Antonio Missions Double A minor league baseball team in 2002, and has been sports director at Telemundo affiliates in Houston and San Antonio.

2008 FSN Houston Astros Spanish Language Television Schedule (All times listed are Central)
Day		Date		Opponent		Time
Wed.		May 7		Washington Nationals		7:00 p.m.
Thu.		May 8		Washington Nationals		7:00 p.m.
Tue.		May 20		Chicago Cubs		7:00 p.m.
Wed.		May 21		Chicago Cubs		7:00 p.m.
Thu.		May 22		Philadelphia Phillies		7:00 p.m.
Fri.		May 23		Philadelphia Phillies		7:00 p.m.
Fri.		June 13		New York Yankees		7:00 p.m.
Sat.		June 14		New York Yankees		6:00 p.m.
Fri.		June 27		Boston Red Sox		7:00 p.m.
Sat.		June 28		Boston Red Sox		6:00 p.m.
Fri.		July 18		Chicago Cubs		7:00 p.m.
Sat.		July 19		Chicago Cubs		6:00 p.m.
Fri.		Aug. 1		New York Mets		7:00 p.m.
Sat.		Aug. 2		New York Mets		6:00 p.m.
Fri.		Sept. 12		Chicago Cubs		7:00 p.m.

FSN Plus Astros Spanish Language TV Affiliates:
Market		Cable System		Channel
Aransas Pass		Cable One		20
Austin		Time Warner		77
Beaumont-Port Arthur		Time Warner		15
Brownsville		Time Warner		78
Bryan-College Station		Suddenlink		22
Columbus		Time Warner		79
Corpus Christi		Grande Communications		38
Corpus Christi		Time Warner		6
El Paso		Time Warner		24
Georgetown		Suddenlink		95
Gonzales		Time Warner		75
Harlingen		Time Warner		78
Houston		Comcast Cable		76 (digital basic)
Hilltop Lakes		DMS Cable		39
Kerrville		Time Warner		63
Lampassas		Suddenlink		2
Laredo		Time Warner		16
Lufkin		Suddenlink		15
McAllen		Time Warner		78
Nacogdoches		Suddenlink		14
Port Lavaca		Cable One		20
San Antonio		Time Warner		50
San Marcos		Grande Communications		80

“*

Former Dodger great, Pedro Guerrero, is teaming up with State Farm to launch Fiesta del Jonron Tour, a fully interactive fan experience at the AT&T Fiesta Broadway presented by State Farm on April 27, 2008. Over 500,000 Latino consumers will attend the largest Cinco de Mayo celebration in the country and have the opportunity to meet the Major League great.

In addition to the appearance of the 1981 World Series MVP, the State Farm Fiesta del Jonron Tour will include a home run competition, “Buzz vehicle”, personalized baseball cards, and the chance to win numerous prizes. This tour will bring families who share a love for America’s favorite pastime together unlike ever before.

“The largest Cinco de Mayo event in the country provides the perfect launching point for the Fiesta del Jonron Tour,” said Mark Gibson, assistant vice president of advertising for State Farm. “This tour serves as yet another example of State Farm’s commitment to engaging with our customers and their families in a culturally relevant way.”

After kicking off the Tour in Los Angeles, Fiesta del Jonron currently has sixteen additional tour stops scheduled including the MLB All-Star Game in New York from July 11, 2008 through July 15, 2008 and culminating with the Fiesta D.C. on September 28, 2008. Other stops include:

– May 3 - Cinco De Mayo Celebrate Culture Festival in Denver, Colo.
– May 9 - Fiesta in the Heartland, Kansas City, Mo.
– May 18 - Escondido Street Festival, San Diego, Calif.
– May 24 - Carnaval San Francisco, San Francisco, Calif.
– June 7 - 116th Street Festival, New York, N.Y.
– June 14 - Tampa Bay Rays Latino Night, Tampa Bay, Fla.
– June 21 - Latino Fest, Baltimore, Md.
– June 29 - Fiesta de Puerto Rico, Miami, Fla.
– July 3 - Fiesta Goya on the Parkway, Philadelphia, Pa.
– July 25 - Gran Fiesta, Fort Worth, Texas.
– August 17 - Junta Hispana, New York, N.Y.
– August 23 - Viva! Chicago Latin Music Festival, Chicago, Ill.
– September 7 - Fiesta, GA - Atlanta, Ga.
– September 14 - Fiestas Patrias - Dallas, Texas.
– September 16 - Fiesta Patrias, Houston, Texas.

State Farm is also in the second year as a sponsor of AT&T Fiesta Broadway presented by State Farm and will be hosting numerous activities at their pavilion during the event. Visit www.statefarm.com for more information about Fiesta del Jonron and State Farm. “*

Betting that the key to the success of a Spanish-language paper is targeted home delivery, the Fort Worth (Texas) Star-Telegram is merging its two Spanish-language newspapers into one publication dropped on doorsteps.

“I think as much as think as much as we focus on content — and content is king — we lose focus on distribution, and here in this case distribution is the prince,” Star-Telegram Publisher Gary Wortel said in a telephone interview Thursday.

The Star-Telegram publishes two free Spanish-language papers during the week. “*

*From: http://www.editorandpublisher.com
Traducido: usando Google o Altavista/Babel Fish

Pope Benedict has named a Catholic priest who signed “a statement of resistance” to Oklahoma’s tough illegal immigration laws to become the new bishop of the Little Rock diocese, signaling a new sensitivity to Arkansas’ growing Hispanic population.

Father Anthony B. Taylor, a Fort Worth, Texas, native, will assume the role June 5 in the diocese, which oversees all the Catholic churches in the state. Hispanics now make up more than half of Arkansas’ Catholic congregation memberships of more than 116,000 people.”*

*From: http://www.kristv.com
Traducido: usando Google o Altavista/Babel Fish

The Rev. Richard Flores, longtime pastor of St. Rita Catholic Church in Fort Worth, has been named rector of Fort Worth’s St. Patrick Cathedral by Fort Worth Diocese Bishop Kevin Vann.

Flores, 49, will assume the new post Aug. 1, replacing Monsignor Hubert J. Neu, who is leaving the ministry after 57 years.

Flores is the first Hispanic to be rector of St. Patrick Cathedral, the cathedral for the Diocese of Fort Worth. St. Patrick Cathedral is the parish of Bishop Vann.”*

*From: http://www.star-telegram.com
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Pfizer Helpful Answers announces the second year of its partnership with the Dallas Concilio of Hispanic Service Organizations on a Promotores Initiative to help uninsured Latinos in the Dallas/Ft. Worth area gain greater access to critical health resources, including prescription medicines. Through the Initiative, Pfizer is sponsoring a community health worker (or promotora) who will focus on educating uninsured Hispanics and their advocates about resources available to them — including patient prescription assistance programs like Pfizer Helpful Answers.

“Community health workers are bridging the gap between Latinos and access to health care, particularly for those who are uninsured,” said Florencia Velasco Fortner, president and CEO of the Dallas Concilio of Hispanic Service Organizations. “With the support from Pfizer Helpful Answers, we have been able to provide needed health education and resources to our disenfranchised communities both with human capital and affordable prescriptions. We are proud of our partnership, which has strengthened our overall health programming, and we are grateful for Pfizer’s continued support.”

According to the U.S. Census Bureau, Texas has the highest uninsured rate in the country - nearly one out of every four Texans (24%) is uninsured — over 5.5 million people — When the Hispanic population alone is considered, more than half (58%) of the Hispanic population in Texas is uninsured. More than 330,000 of the uninsured are in the Dallas-Ft. Worth-Arlington area.

The Dallas Concilio community health worker plays a critical role in promoting community-based health education by providing culturally sensitive information and services. The promotora also acts as a bridge between health care institutions, professional providers, other healthcare resources and community residents in need of assistance with their health care . A special focus of the Promotores Initiative is to connect those without prescription drug coverage and in need of medicines to Pfizer Helpful Answers and other industry programs that provide access to prescriptions medicines for free or at a savings.

This is the second year of Pfizer’s sponsorship of the Dallas Concilio Promotores Initiative and the support will help the Dallas Concilio to continue its community health outreach initiative for the uninsured. Since its inception in 2007, the Dallas Concilio Promotores Initiative has reached hundreds of patients and educated over 1,200 community service providers about the program.

“Pfizer Helpful Answers is dedicated to helping people without prescription coverage get the medicines they need,” said Gary Pelletier, Director of Pfizer Helpful Answers. “Our partnership with the Dallas Concilio is unique. The Promotores Initiative enables us to reach out to the community at a level where our prescription assistance program is most needed. We are excited and proud to continue these efforts considering the increasing rates of the uninsured, especially among Hispanics.”

For more information or to apply to the Pfizer Helpful Answers program, call toll free 1-866-706-2400 or visit www.PfizerHelpfulAnswers.com . Information is available in English and Spanish. Pfizer also participates in the Partnership for Prescription Assistance, a single point of access to more than 475 public and private patient assistance programs. For more information on this program, visit www.pparx.org or call 1-888-4PPA-NOW. “*

*From: http://www.hispanicprwire.com
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