http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 13:26:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2011/06/28/univision-communications-ford-motor-company-and-zubi-advertising-have-teamed-up-to-create-a-national-consumer-promotion-for-the-launch-of-the-all-new-2012-ford-focus-%e2%80%9cte-da-mas%e2%80%9d-i/ http://www.hispanictips.com/2011/06/28/univision-communications-ford-motor-company-and-zubi-advertising-have-teamed-up-to-create-a-national-consumer-promotion-for-the-launch-of-the-all-new-2012-ford-focus-%e2%80%9cte-da-mas%e2%80%9d-i/#comments Tue, 28 Jun 2011 15:32:24 +0000 Tomas http://www.hispanictips.com/?p=138175 Tomás @ HispanicTips from hispanicad.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/06/28/univision-communications-ford-motor-company-and-zubi-advertising-have-teamed-up-to-create-a-national-consumer-promotion-for-the-launch-of-the-all-new-2012-ford-focus-%e2%80%9cte-da-mas%e2%80%9d-i/feed/ 0 http://www.hispanictips.com/2011/05/05/aol-latino-and-ford-announce-relaunch-of-tu-voz/ http://www.hispanictips.com/2011/05/05/aol-latino-and-ford-announce-relaunch-of-tu-voz/#comments Thu, 05 May 2011 14:26:36 +0000 TomasC http://www.hispanictips.com/?p=127093 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/05/05/aol-latino-and-ford-announce-relaunch-of-tu-voz/feed/ 0 http://www.hispanictips.com/2010/11/28/best-buy-ford-target-hispanic-consumers/ http://www.hispanictips.com/2010/11/28/best-buy-ford-target-hispanic-consumers/#comments Mon, 29 Nov 2010 03:13:32 +0000 Tomas http://www.hispanictips.com/?p=110456 HispanicTips from www.warc.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/28/best-buy-ford-target-hispanic-consumers/feed/ 0 http://www.hispanictips.com/2010/10/08/ford-goes-all-social-for-new-focus/ http://www.hispanictips.com/2010/10/08/ford-goes-all-social-for-new-focus/#comments Fri, 08 Oct 2010 13:55:52 +0000 Tomas http://www.hispanictips.com/?p=103387 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/08/ford-goes-all-social-for-new-focus/feed/ 0 http://www.hispanictips.com/2010/07/23/lulac-helping-latino-students-stay-on-the-road-to-graduation/ http://www.hispanictips.com/2010/07/23/lulac-helping-latino-students-stay-on-the-road-to-graduation/#comments Fri, 23 Jul 2010 20:22:51 +0000 Tomas http://www.hispanictips.com/?p=91128 Ford Motor Company Fund and the League of United Latin American Citizens have announced the ten winners of the Ford Driving Dreams through Education grants. Under the program, each LULAC council will receive $20,000 over a two-year period to implement solutions that address high school dropout rates among Latino students in their communities.

Every 26 students another student gives up on school, resulting in more than one million high school students who drop out annually, according to the Alliance for Excellent Education. A Pew Hispanic Center Study also indicates that despite lower enrollment and attainment rates, young Latinos are just as likely as other youth to say a college education is important for success in life. Nearly have of Latino students don’t complete high school on time.

“At Ford, education is a top priority,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are proud to support local efforts that will inspire Hispanic students to achieve their dreams and build better futures for them and their communities.”

The ten grantee recipients are the following:

• LULAC Cesar E. Chavez Council #1086 (Mesa, Ariz.)
• LULAC #1083 (Phoenix, Ariz.)
• LULAC Salinas Council #2055 (Salinas, Calif.)
• Santa Ana LULAC #147 (Santa Ana, Calif.)
• Midwest City LULAC #19002 (Midwest, Okla.)
• Central Texas LULAC #4734 (Temple, Texas)
• Collin County LULAC #4537 (Plano, Texas)
• Greater Houston LULAC Council #4967 (Houston, Texas)
• LULAC Council for Justice, Equality and Business Development #4782 (Farmers Branch, Texas)
• Milwaukee LULAC #326 (Milwaukee, Wis.)

“Education is a critical component to the future success of Latino youth,” said LULAC National Executive Director, Brent Wilkes. “LULAC is excited to be working with Ford and our councils to implement local solutions to help more Latino youth graduate from high school.”

The grant selection process considered best practices for engaging students, such as mentorship programs, after-school volunteer and extracurricular activities and parental involvement. In addition, each grant recipient developed sustainable programs that reflect the local education landscape and rely on partnerships with local education institutions. The LULAC councils will begin implementing their programs this fall.

For more information on Ford Driving Dreams, please visit www.lulac.org.

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About Ford Motor Company Fund and Community Services

Ford Motor Company Fund and Community Services works to strengthen families and communities through programs that foster auto-related safety, education and American heritage. Made possible by funding from Ford Motor Company, Ford Motor Company Fund celebrated its 60th anniversary in 2009. National programs include Ford Partnership for Advanced Studies, which provides high school students with academically rigorous, real world learning experiences, and Ford Driving Skills for Life, which teaches safe driving skills to teenagers through interactive web-based learning and hands-on driving clinics. Each year the Ford Volunteer Corps provides more than 100,000 hours of volunteer support from 20,000 Ford employees for community projects in more than 40 countries. For more information, visit www.community.ford.com.

The League of United Latin American Citizens, the oldest and largest Hispanic membership organization in the country, advances the economic conditions, educational attainment, political influence, health, housing and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/23/lulac-helping-latino-students-stay-on-the-road-to-graduation/feed/ 0 http://www.hispanictips.com/2010/07/19/helping-latino-students-stay-on-the-road-to-graduation/ http://www.hispanictips.com/2010/07/19/helping-latino-students-stay-on-the-road-to-graduation/#comments Mon, 19 Jul 2010 19:29:13 +0000 Tomas http://www.hispanictips.com/?p=90409 Ford Motor Company Fund and the League of United Latin American Citizens have announced the ten winners of the Ford Driving Dreams through Education grants. Under the program, each LULAC council will receive $20,000 over a two-year period to implement solutions that address high school dropout rates among Latino students in their communities.

Every 26 seconds another student gives up on school, resulting in more than one million high school students who drop out annually, according to the Alliance for Excellent Education. A Pew Hispanic Center Study also indicates that despite lower enrollment and attainment rates, young Latinos are just as likely as other youth to say a college education is important for success in life. Nearly half of Latino students dont complete high school on time. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/19/helping-latino-students-stay-on-the-road-to-graduation/feed/ 0 http://www.hispanictips.com/2010/06/30/sales-leads-supervalu-sabadell-tecate-ford-unilever-cacique%e2%80%a6/ http://www.hispanictips.com/2010/06/30/sales-leads-supervalu-sabadell-tecate-ford-unilever-cacique%e2%80%a6/#comments Wed, 30 Jun 2010 21:39:06 +0000 Tomas http://www.hispanictips.com/?p=89052 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/06/30/sales-leads-supervalu-sabadell-tecate-ford-unilever-cacique%e2%80%a6/feed/ 0 http://www.hispanictips.com/2010/06/30/saberespoder-ford-motor-company-partner-to-launch-educational-campaign-to-educate-latino-community-on-the-car-buying-process/ http://www.hispanictips.com/2010/06/30/saberespoder-ford-motor-company-partner-to-launch-educational-campaign-to-educate-latino-community-on-the-car-buying-process/#comments Wed, 30 Jun 2010 21:24:04 +0000 Tomas http://www.hispanictips.com/?p=89027 SABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions to Spanish-dominant Latinos in the United States, joined forces with their first-ever automotive partner, Ford Motor Company, to launch an integrated educational campaign on the car buying process in select markets in California, Texas and Michigan.

The educational initiative was announced at a press conference at the Consulate of Mexico in Dallas, Texas where Consul General Juan Carlos Cue-Vega spoke about the importance of educating the community in-language and in-culture to empower them to make informed decisions, which have a significant effect on the economy.


Joe Zubizarreta, COO of Zubi Advertising, said that "SABEResPODER's involvement with trusted community locations such as consulate offices across the U.S. provides our clients, like Ford, a unique opportunity to connect with the Spanish-dominant Mexican consumer."

SABEResPODER selects topics and develops educational initiatives through on-going community feedback. "The need to educate on the car buying process has been a constant request from the community and we are excited to announce today our partnership with Ford as they have historically demonstrated their leadership in the marketplace and commitment to community," said Raul P. Lomeli-Azoubel, Executive Chairman at SABEResPODER.

David Rodriguez, Multicultural Marketing Manager at Ford, further stated that "Ford is thrilled to be the first automotive manufacturer to partner with SABEResPODER and its community network, and to help inform the Mexican consumer on the automotive buying process. This is a great opportunity to build a bond with this important consumer group at a critical juncture in their lives."

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com .

About Zubi
Founded in 1976 by Hispanic advertising pioneer Tere Zubizarreta, Zubi Advertising is one of the largest independent, privately-held and minority-owned advertising agencies in the country. Today it is the Hispanic agency of record for a number of prominent national blue chip companies that include: American Airlines, Ford Motor Company, Olive Garden, Chase, S.C. Johnson, The J.M. Smucker Company and Winn-Dixie, among others. With over 30 years serving the U.S. Hispanic market and with offices in Miami, Detroit, Los Angeles and Dallas, Zubi Advertising had projected billings of $175 million in 2009. Zubi prides itself on its philosophy of erasing stereotypes, which manifests itself in Zubi's creative work and company culture. Zubi has grown organically throughout the years and currently employs 122 individuals who honor Tere Zubi's legacy of enhancing the image of the Hispanic culture and the advertising profession through their actions and their work. For more information regarding Zubi Advertising, please visit http://www.zubiad.com


About SABEResPODER(R)
SABEResPODER, a targeted Spanish-Language media company, provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation(TM) in the country -- a new type of corporation that uses the power of business to create public benefit. For more information about SABEResPODER, visit http://www.saberespoder.com .

CONTACT: Maylin De Leon, SABEResPODER, (310) 826-3900
Alvaro Cabal, Ford Public Affairs, (972) 334-1875
Susan Osorio, Zubi Advertising, (305) 428-6163
Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/06/30/saberespoder-ford-motor-company-partner-to-launch-educational-campaign-to-educate-latino-community-on-the-car-buying-process/feed/ 0 http://www.hispanictips.com/2010/05/25/sales-leads-presidente-beer-concha-y-toro-walt-disney-co-powerade-ford%e2%80%a6/ http://www.hispanictips.com/2010/05/25/sales-leads-presidente-beer-concha-y-toro-walt-disney-co-powerade-ford%e2%80%a6/#comments Tue, 25 May 2010 18:48:29 +0000 Tomas http://www.hispanictips.com/?p=86738 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/05/25/sales-leads-presidente-beer-concha-y-toro-walt-disney-co-powerade-ford%e2%80%a6/feed/ 0 http://www.hispanictips.com/2010/05/13/ford-unveils-billion-dollar-renovation-of-mexican-plant/ http://www.hispanictips.com/2010/05/13/ford-unveils-billion-dollar-renovation-of-mexican-plant/#comments Thu, 13 May 2010 16:44:17 +0000 Tomas http://www.hispanictips.com/2010/05/13/ford-unveils-billion-dollar-renovation-of-mexican-plant/ HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/05/13/ford-unveils-billion-dollar-renovation-of-mexican-plant/feed/ 0