Hispanic Multimedia Firm Voy On The Block
Tags: Fernando Espuelas
Voy LLC, the multimedia company launched in 2003 by StarMedia’s founder and entrepreneur Fernando Espuelas, is up for sale, the company’s CEO and founder confirmed.”*
Hispanic Multimedia Firm Voy On The Block
Voy LLC, the multimedia company launched in 2003 by StarMedia’s founder and entrepreneur Fernando Espuelas, is up for sale, the company’s CEO and founder confirmed.”*
Blogante News for Sunday - July 13th, 2008
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The perils of nuevo media - Fernando Espuelas of Voy
Fernando Espuelas, known as the “Latin Bill Gates” during the dot-com bubble a decade ago, personifies these ups and downs. And his struggle over the past five years to turn his Voy LLC into a media conglomerate targeting U.S. Hispanics highlights the difficulty that even experienced tech entrepreneurs face turning an idea into a successful enterprise. “*
The leading U.S. Latin Social Entertainment Network, as ranked by Forrester Research in its latest study of Hispanic Social Networking, launched VOYPlaza.com, a comprehensive digital service for the new generation of Latinos and those discovering Latin culture. VOYPlaza.com offers consumers a wide variety of content and social applications: the first Latin-themed virtual reality world, news, blogging, music, video and powerful tools to communicate and enable a community.
“VOYPlaza.com serves Latinos’ deep desire to connect with both our culture and each other. Based upon the feedback of our audience, we’ve created innovative services to further deepen this connection among Latinos and our friends through the best tools, relevant content and organic Latin design that VOY Plaza embodies,” said Fernando Espuelas, Chairman and CEO of VOY.
“VOY Plaza is the preferred1 Latin social network for both English and Spanish dominant Latinos in the U.S. We will innovate relentlessly in order to best serve our community of sophisticated and demanding consumers,” added Espuelas.
Some of the key features of VOYPlaza.com are:
VOY Plaza Virtual – VOY consumers enter into a fully 3D version of the VOY Plaza experience. At VOY Plaza Virtual consumers create a personalized avatar, find a whole range of virtual environments in which to socialize, chat with friends, listen to music, dance, watch video and participate in special programmed events. Gartner Research projected in May of this year that by 2011 80% of “active” internet users will regularly use non-gaming worlds2. The launch of VOY Plaza Virtual dovetails with the Latin Grammy Awards, taking place tomorrow. In partnership with vSide, VOY will bring exclusive interviews and red-carpet access of the Grammys beginning from 6pm-7:30pm PDT this Thursday.
VOY Scout ™ – For a generation that wants to be informed and connected with the rest of the world, a powerful personalized blog and news portal, updated in real-time and providing over 3 million blog and news articles a day in English, Spanish and Portuguese. VOY Scout gives VOY Plaza users the ability to Scout for information - search, view, share and vote on news and blog content, from a broad-range of interest categories, and millions of individual information sources.
Music – The largest network of 40 originally-programmed, free Latin radio stations on the Internet, featuring crystal clear Latin music of all genres and for all tastes. Users create, broadcast and syndicate their own customized stations, rank music, send songs to their friends and listen to stations created by other VOY Plaza community members.
Games – Games have been embraced by Latinos as another of the key mechanisms for community building – VOY Plaza Games is a place to connect with other Latino gamers and with hundreds of games of all genres, from action, adventure, strategy, arcade and more.
Video – Large, diverse library of relevant content across variety of high-interest genres – music, sports, cooking, travel, films, TV, celebrities, and urban-Latino culture. Video channels are also available throughout VOY Plaza Virtual. VOY Plaza media players can be embedded into users’ blogs either as single clips or full channels. VOY Plaza is also syndicated across Verizon’s VCAST network, Vuze and Joost.
eLabel – The digital revolution has made it possible for musicians to make music without the help of traditional record companies. VOY eLabel is a world stage where new talent can catapult themselves directly to the forefront of exposure – reaching VOY Plaza’s users to get known, develop a fan base that can sample the music through free downloads, and eventually buy it.
VOY Plaza is globally available and has an audience from over 150 countries. People access VOY Plaza services through a wide variety of means – from voyplaza.com on the Internet, to Verizon’s VCAST Mobile TV service, to IPTV services such as Joost and Vuze.
About VOY Plaza
VOY® Plaza. is a leading social entertainment network focused on today’s new generation of Latinos and those discovering Latin culture. VOY Plaza connects with its global audience through a broad range of traditional and emerging platforms, including the Internet, broadband and wireless. For more information, visit http://voyplaza.com.
Latin American and Hispanic Markets Adjust to Consumer Control
“For Wednesdays Keynote Roundtable, held the second day of ad:tech Miami, Advertising Age’s Laurel Wentz gathered together a collection of the finest minds in the Hispanic and Latin American market places to discuss the changing relationship between consumers, content and control. On the panel were MTV Networks VP of Digital Media Luis Goicouria, VOY Group Chairman and CEO Fernando Espuelas, Batanga Chairman and CEO Rafael Urbina-Quintero and NBC Universal, Telemundo Network Group Senior VP Digital Media Peter Blacker.”
“A podcast interview with Fernando Espuelas, chairman and CEO of Voy, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Voy and reaching Latino youth online with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando previously co-founded and was chairman and CEO of StarMedia Network, a multi-platform media company for Spanish and Portuguese speaking audiences worldwide. At StarMedia, he built one of the first online networks to transcend national barriers, becoming one of the most recognized Pan-Latin new media brands in Latin America and eventually serving 25 million people worldwide.”
VOY becomes Latin Content Partner for JoostTM
“VOY, a leading Latin digital media company, today announced a partnership with JoostTM www.joost.com to provide programming for its innovative IPTV service. VOY will deliver branded channels, including a slate of fresh Latin programming, via Joosts global distribution platform.
VOYs channels will feature a variety of programming created by award-winning Latino producers from across the U.S. and Latin America. From short films, to magazine shows and popular TV series, VOYs programming delivers Latin pop culture while focusing on the issues and ideas that affect Latinos.
“VOY is proud to join forces with Joost on their global venture. Together we seek to serve the Latino community and those interested in Latin culture with great programming delivered in an innovative way that reflects today’s consumers,” said Fernando Espuelas, founder and CEO of VOY. “Latinos are the foremost consumers of technology and media in the U.S. With Joost, we connect this sophisticated audience with relevant content on a leading edge platform that has natural appeal to VOY’s global audience.”
“We are partnering with VOY to deliver programming that is relevant to Latino viewers, and others interested in Latin culture,” said Fredrik de Wahl, CEO of Joost. “VOY will provide Joost viewers with unique and engaging programming in a broad array of genres.”
Joost, which is still in beta, provides an innovative platform combining the best of television with the best of the Internet, through a secure, peer-to-peer streaming technology service that can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.
The VOY channels will include a variety of programming including:
– VOY Filmmaker Showcase features the best short films, music videos and commercials made by Latinos or featuring Latinos.
– LatinEyes is a magazine show highlighting Latin culture in the United States and abroad. From political, historical and entertainment figures, Latin Eyes highlights Latinos who are making an impact in the U.S. and around the world as well as products, places and events that shape the Latino experience.
– VOY to Hollywood features celebrity interviews, featurettes and behind-the-scenes news on movies and shows that interest Latinos.
– Hola America!, a news magazine focused on Latino personalities who are making an impact in the United States. Guest on the show have included: Eva Longoria (Desperate Housewives), Lupe Ontiveros (Desperate Housewives, Storytelling, etc), Tony Plana (Ugly Betty) Richard Riordan (Mayor of Los Angeles), Chip and Kim McAllister (Winners of Amazing Race).
– LowLos, A weekly show dedicated to Lowriders and the Lowriding culture, lifestyle.
– (IN)Pulse, A VOY original hosted weekly show on all things entertainment with a Latino twist. We take the pulse on the latest happenings in the music, film and television industry and report what’s cool to Latino youth today. “
VOY and nocheLatina Bring Fresh Music and Lifestyle Programming to the Latino Community
“VOY, a digital media company focused on meeting the demand for culturally relevant content for the rapidly growing English-speaking Latino community, and nocheLatina, the premier online destination for Latin lifestyle and entertainment for U.S. Hispanics, today announced the launch of their new services for the young Latino audience. This collaboration offers next generation Latinos an online community where audiences can find everything from music to comprehensive local listings of Latin-themed entertainment throughout the country, giving young Latinos a unique service that connects with their specific needs and interests.
The partnership offers a whole set of new services available at both VOY http://www.voyplaza.com and nocheLatina http://www.nochelatina.com. For example, VOY is providing nocheLatina with six co-branded, originally-programmed online radio stations that include the most popular Latin music genres. The artist represented on these stations include: Alejandro Sanz, Christina Aguilera, Daddy Yankee, Enrique Iglesias, Juanes, Julio Iglesias, Luis Miguel, Maná, Marc Anthony, Olga Tañón, Ricky Martin, Shakira, Tego Calderón, and Thalí. Additionally, nocheLatina will offer VOY’s U.S. Hispanic audience up to the minute, comprehensive local information on nightlife, concerts and other Latin lifestyle content from some of the largest Latino cities in America: Los Angeles, New York, Miami, Houston, Chicago, San Antonio, Phoenix, San Diego, Orlando, Las Vegas and Boston.
“VOY’s community members are actively engaged with Latin culture, looking for more information and services to be entertained and connected. With this partnership, we are able to simultaneously meet this need while also reaching a new audience of people passionate about Latin culture across the country,” said Fernando Espuelas, VOY Chairman and CEO. “By teaming up with nocheLatina, we will be able to not only give our members the best Latin music, video and social networking services, but also an online community that is the definitive source for information about trends, events and artists, information that that cannot be found on any other medium.”
“nocheLatina’s users want the latest in music, lifestyle and entertainment.” said Alex Frias, Founder and Managing Director of nocheLatina. “By partnering with VOY, we are able to continue to give our members the latest information on local events and provide them with unparalleled access to the biggest names in Latin music through our exclusive features, interviews, and now also through our online radio stations.””
VOY Launches First Broadband TV Network for English-Speaking Latino Market
VOY TV Combines Acquired Original, Licensed and User-Generated Content
NEW YORK–(BUSINESS WIRE)–VOY LLC, a digital media company focused on meeting the demand for culturally relevant content by the fast-growing English-speaking Latino community, today announced the launch of VOY TV (www.voytv.com). The first broadband television network to combine programmed content with user-generated videos and sharing tools, VOY TV is a next-generation entertainment destination for Latin audiences looking for an entertaining and social experience.
VOY employs a broad range of distribution channels — including broadband, wireless, television, film, music, and DVD — to connect with the English-speaking Latino audience on the platform of their choice. As a result, VOY is able to provide content creators and advertisers with a direct avenue to this fast-growing audience.
VOY TV is the video service of VOY’s online community hub, VOY Plaza, which has grown to a unique user base of over 2.6 million since launching in November 2005. Enhancing VOY’s music and community features, VOY TV offers a combination of acquired original programming, licensed content and user-generated video. VOY TV launches with thousands of videos arranged in an array of user-generated and premium channels where users can also share video clips, create blogs and meet Latinos with similar interests. VOY TV launches with several original and acquired series to connect with audiences who increasingly look online for entertainment and interaction. The company plans to launch additional original programming in the coming months.
“VOY was conceived as a brand, independent of any particular method of distribution, recognized for its ability to bring entertainment that resonates with the Latin mindset to audiences that are increasingly turning to digital media,” said Fernando Espuelas, founder and CEO of VOY. “VOY TV takes advantage of broadband distribution to reach this underserved audience and connect with millions of viewers hungry for relevant content and social networking.”
Select VOY premium channels include:
VOY TV serves the millions of Latinos who have adopted video as the Internet’s newest form of communication and entertainment. There are currently over 16 million Hispanic Internet users in the U.S. While 77% of these users have access to broadband, only 15% prefer to visit Spanish-only websites, according to a Synovate report released in September 2006. According to the Pew Internet & American Life Project, the top reason Hispanics use the Internet is to access cultural content.
About VOY
VOY® (meaning “I Go” in Spanish) is a digital media company focused on delivering culturally relevant entertainment and empowering today’s new generation of English-speaking Latinos and those discovering Latin culture. The VOY brand connects with its audience through a broad range of emerging and traditional distribution vehicles from broadband and wireless to broadcasting and DVDs. The company was founded in 2003 and has offices in New York, Los Angeles, Miami and Buenos Aires.
The VOY® brand is a registered trademark and used by permission. All rights reserved.
Hispanic Entrepreneur Places Bets On English-Speaking Medium
“Habla usted Espanol? Surprisingly, even if you hope to reach the 40 million Hispanics that now call America home, you may not need to.
“You must have Latinos as part of your core strategy if you are looking for growth,” the founder of Internet platform VOY, Fernando Espuelas, says.
The demographics bear him out: Over the past five years, Hispanics accounted for half the growth in the American population, and in 2001 they surpassed blacks as the largest minority group. Latinos comprise about 14% of the country’s population and are projected to be the fastest-growing group for the foreseeable future.”
VOY Announces Launch of Spanish-Language Service of VOY Music
VOY Chairman Fernando Espuelas today announced the launch of VOY Music’s Spanish-language service (available at www.voymusic.com). Following the English-language service’s launch two months earlier, VOY Music is the first integrated bilingual Latin music platform created by Latinos for Latinos dedicated to the integral Latin music experience.
VOY Music is the home of the largest free Latin music internet radio network, featuring both popular and emerging Latin artists, seldom heard and eclectic works, across its 26 originally programmed stations ; it also includes the world’s first free Latino eLabel, a virtual record label providing undiscovered and established artists access to free promotion and distribution of their music; a pan regional online music store; an open podcasting platform with diverse programming; blogging; newsletters; music news, artist profiles and other interactive services.
“VOY Music is dedicated to empowering the consumer and artists of Latin music through an innovative platform that meaningfully changes the music experience. With the launch of the Spanish-language service of VOY Music, we are reaching beyond the English-dominant U.S. Latino audience to cater to the full spectrum of consumers both here in the United States and across Latin America and Spain. We are democratizing the market globally,” said Espuelas.
VOY Music CEO Alejandro Cosentino, continued “The launch of VOY’s Spanish-language service provides for the first time a fully bilingual community platform for Latin music consumers and artists around the world. Since the launch of our English-language service only 60 days ago, VOY Music has been regularly enjoyed by people from over 150 countries; while the VOY eLabel service has attracted musicians from across the U.S. and Latin America. For consumers of Latin music, we are a central plaza – providing access to a full spectrum of musical styles and showcasing both popular and rare, previously undiscovered music, as well as a community of Latin music fans with whom to connect. And music artists can now immediately reach consumers and directly promote their work through our services, including the VOY radio network and eLabel – selling their music to VOY’s worldwide audience. This is a fresh, unique model for the industry,” he added.
VOY Music is the music division of VOY, LLC, a media company focused on the Latin market and on those consumers discovering Latin culture. Through a suite of VOY-branded products and services, including television and radio programming, films, music and the Internet, the company endeavors to help its consumers achieve their aspirations. VOY donates ten percent of its profit to the VOY Foundation, Inc., a non-profit organization that awards college scholarships to Latino youth. VOY has offices in New York, Los Angeles and Buenos Aires. For more information, visit (www.voygroup.com).
Start-up aims to boost availability of Latin music online
“The marketing guru who pioneered the Internet for Latin America on Monday launched a venture to promote Latin music — also online.
Fernando Espuelas announced the start-up of VOY Music, www.voymusic.com, a Web platform where Latin artists can promote and distribute their music and where consumers can tap into an Internet radio network with 23 Latin music stations, buy Latin music online, read news on Latin music, blog and access other features.”
Please note some (many) sites require registration. Many times it is free.
Hope lives in America’s immigrants
“Or you could just spend a few minutes with Fernando Espuelas, the Uruguayan-born wunderkind who sees pathways where others see boundaries. In the 1990s, Espuelas made and lost a fortune in the dot-coms when he launched StarMedia, an Internet portal that provided visitors with content about Latin America.
Espuelas bounced back and raised millions of investment dollars to launch Voy Group, a New York-based media company targeting English-speaking Hispanics. It includes something that is among the first of its kind ”” a bilingual blog.”
Please note some (many) sites require registration. Many times it is free.