Posts Tagged ‘Felipe Korzenny’
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November 18, 2009
Hispanic Income Trends: Implications for Marketing
November 16, 2009
Magnet States for Hispanics in 2008: Marketing Implications – Felipe Korzenny
October 5, 2009
Review of 2010 Census Communication Plan included Felipe Korzenny
August 17, 2009
Online Hispanic Marketing Communication Course Will Be Offered Again in Fall 2009!
August 6, 2009
Why it is so difficult to do cultural advertising well?
June 26, 2009
Looking at Hispanic Behavior Online – Interview with Dr. Felipe Korzenny – Director of the Center for Hispanic Marketing Communication, Florida State University
December 5, 2008
Hispanic Marketing – What’s Next?
Captura Group Names Renowned Hispanic Marketing Expert Felipe Korzenny, Ph. D. Senior Strategy Consultant
August 4, 2008
Why Social Media Marketing to Reach Hispanics?
December 13, 2007
Online Course on Hispanic Marketing: Spring 2008
September 19, 2007
Old and New Media in the Multicultural Marketing Equation 2007
September 17, 2007
Ethnic Consumers More Receptive Than Peers to Marketing, But Most Believe Messaging Lacks Relevancy, According to New Yankelovich Study
August 1, 2007
Hispanic Marketing Online Course for Professionals from Florida State University
May 7, 2007
On the Heels of Major Immigration Demonstrations, Discovery Networks U.S. Hispanic Group Release s Opinion Leader Study on Issues Facing U.S. Hispanics – Hispanics praised for strong work ethic and family-oriented values – Discrimination, community isolation, assimilation vs. acculturation and education among key issues
April 19, 2007
Voz Latina 2007: Conference to Address Innovative Ways to Reach the Expanding Hispanic Market
March 15, 2007
Florida State University A National Beacon for Hispanic Students
February 6, 2007
New Study Dissects Television Commercials Directed to Hispanics
January 3, 2007
Florida State University to Offer Online Course in Hispanic Marketing Communication
November 29, 2006
Florida State Offers Hispanic Marketing Course Online
November 13, 2006
“THE MULTICULTURAL MARKETING EQUATION: IMPLICATIONS FOR ONLINE MARKETING,” FEATURING DR. FELIPE KORZENNY
September 7, 2006
Strategic Research Institute :: Hispanics to Top Buying Power by 2007 — Verizon Wireless, Georgia Pacific, Home Depot, Albertsons, to Share Successful Marketing Strategies at Atlanta Conference on Multicultural Marketing
August 13, 2006
Hispanics, African Americans Show Strong Reconnection to Heritage, According to Yankelovich Multicultural Marketing Study; Trust Declines for African Americans, but Not for Hispanics
May 18, 2006
Strategic Research Institute :: Assimilation, Immigration and Acculturation by Latinos in the Context of Brand Marketing Insights to be Covered at Hispanic Boom Conference
April 26, 2006
SRI 7th Annual Hispanic Boom conference to be held in Los Angeles in June
April 11, 2006
7th Annual Hispanic Boom Marketing Conference, scheduled for June 14-15, Los Angeles
January 3, 2006
Scoring in Spanish language media”¦or not
August 29, 2005
Felipe Korzenny, Cheskin Co-Founder and Director for the Center for Hispanic Marketing Communication at FSU, and Betty Ann Korzenny, Former Cheskin Principal and Associate Director of the same Center at FSU, just published “Hispanic Marketing: A Cultural Perspective.” Stephen Palacios, Maria Flores Letelier, and Adrien Lanusse Lopez also of Cheskin made contributions to this book. The publisher is Butterworth Heinemann/Elsevier.
August 26, 2005
Dr. Felipe Korzenny and Dr. Betty Ann Korzenny have just published their new book Hispanic Marketing: A Cultural Perspective, which explains the values, beliefs, and emotions of the US Hispanic community, and how marketing to this widely misunderstood demographic can make or break a company’s success.
