News (Noticias) Tagged ‘ESPN Deportes’

ESPN Deportes will air a special three-part series on Sunday, Sept. 28, Monday, Sept. 29 and Tuesday, Sept. 30 on former Major League Baseball pitcher Ugueth Urbina, currently serving a 14-year sentence in Venezuela for the attempted murder of four workers on his family’s ranch. The segments will air as part of the nightly SportsCenter (11 p.m. and 2 p.m.) and repeat on the morning SportsCenter.

(Photo: www.newscom.com/cgi-bin/prnh/20080919/CLF080 )

Baseball expert Ernesto Jerez and a camera crew were allowed exclusive and unprecedented access for two days into the Penitenciaria General de Venezuela, the maximum-security prison in San Juan de los Morros, where Urbina is currently incarcerated.

In part one, Urbina, once considered among the most effective closers in MLB, describes life behinds and his hope for regaining freedom. Part two shows Urbinas’ 10 x 6 cell, fitted with a color television, a small refrigerator and a laptop computer, as well as footage of him playing on a prison basketball league team. In the series final segment Jerez asks Urbina about his family and future plans as he awaits a court date for an appeal his defense lawyer presented in June of 2007.

Preview Urbina’s interview (espnmediazone.com/index.html) on ESPNmediazone.com under Multimedia Video. To download photos please copy and paste the following link: (tinyurl.com/4m2c9w)

Excerpts:

Jerez: How would you describe your life as a player compared to your life now in prison?

Urbina: “Well, the difference is huge. When I played baseball, I had all the comforts and all the success. I was in a completely different world … here in jail, it’s the complete opposite; you begin to see what suffering can be from a young age.”

Urbina: “The days are never the same here. Never. There are days, as we call them here… there are visiting days and routine days where there is this routine you have set up from the minute you wake up. If you want to play sports, you do or maybe you watch a TV show or something… you try, you know, to stay busy all day long.”

Urbina on why he has never permitted visits from his children: “Everyone has their ideology. Mine was never to have my children see me in a situation such as this. I know I’m in their hearts and that’s what is important to me.”

Ernesto Jerez will appear on ESPN Deportes Radio’s baseball show “Decima Entrada” to talk about his experience Sunday, Sept. 21 at 12 p.m. ET. The radio interview will be streamed on ESPNdeportes.com the same day, along with behind-the-scenes photos from the interview. A behind the scenes look at this production will also appear in the November issue of ESPN La Revista. The three-part series was produced by the ESPN Deportes Feature Unit, winner earlier this year of a coveted Edward Murrow Award for “Outstanding News Series.” “

ESPN Deportes will provide extensive live broadcast coverage in Spanish of next week’s Major League Baseball All-Star Game via radio, TV and the Web, the network has announced.”*

Octagon has named Matt Neidl to the position of Group Director of its multicultural marketing division. Neidl, who brings more than a decade of experience helping industry leading brands engage their multicultural audiences, will report to David Parkes, Senior Vice President of Octagon’s Marketing Solutions Group.

“Matt’s broad-based experience in the strategic development and activation of both traditional and non-traditional marketing and promotional campaigns complements and enhances the insights into the multicultural marketplace and expertise currently available from Octagon,” said Parkes. “The programs he’s created and managed across a number of industry segments give him a high degree of familiarity with our clients’ businesses in addition to developing opportunities for Octagon to help brands in categories where we’re currently not represented,” he said.

A member of the Interpublic Group (NYSE: IPG), Octagon works with Allstate, The Home Depot and Sprint on multicultural marketing initiatives.

Neidl joins Octagon from Latinsphere Experiential in California where he was Director of Experiential Marketing. Clients included Disney, XM Radio and ESPN Deportes. For these clients and others, he developed experiential, retail and promotional programs and CRM campaigns entailing lead-generation, on-line marketing and direct mail.

Prior to Latinsphere, he held various account positions with The Bravo Group and Mendoza Dillon y Asociados, both part of the Y&R Brands communications agency network. Clients included Kraft Foods, United States Postal Service, Mazda, and Miller Brewing. He also worked in the retail, broadcast, telecommunications and financial services categories.

“As we are all aware, we live in a marketplace that’s controlled by the consumer. As such, brands need to establish and create a one-to-one relationship with the marketplace,” said Neidl. “On that note, I look forward to developing and activating integrated strategic brand solutions for our clients. Octagon is focused on helping our clients achieve profitable growth through the creation of marketing solutions that enable them to generate experiences for and establish conversations with their consumers,” said Neidl.

Neidl earned his bachelor’s degree in business management and marketing communications from Universidad San Francisco in his native Quito, Ecuador. He was managing partner and event marketing director of a marketing promotional consulting firm in Quito where he serviced clients in the pharmaceutical, petroleum and beverage segments.

Octagon, named “Sports Agency of the Year” by Sports Business Journal, is the world’s leader in sports and entertainment marketing with global expertise in consulting, athletes & personalities, event management, property representation, marketing solutions, licensing and merchandising and talent procurement. As part of The Interpublic Group (NYSE: IPG), one of the world’s leading organizations comprised of advertising and marketing services agencies, Octagon employs marketing specialists based in major markets on six continents. For further information please visit:

Univision, Telemundo, V-Me and other Hispanic television networks and media will showcase fall programming at the first annual Texas Hispanic Upfront June 5, offering marketing, advertising and multimedia packages for ad agencies and major corporations. Spanish-language cable networks ESPN Deportes, Fox Sports en Español and MTV3 will join national broadcast networks to offer a comprehensive programming lineup to the local advertising community.The Texas Hispanic Upfront is historic because it’s the first time the national television networks are presenting their fall schedule outside of New York City, where national TV Upfronts are typically held as independent events. The American Marketing Association and SAVisión, its Hispanic Marketing arm, are sponsoring the Texas Hispanic Upfront.

“Potential advertisers and marketers can learn about the new media options that can help them advertise their brands more effectively,” said SAVisión Chair Diane Huth. “The Upfront will provide great savings through Upfront media packages offering unique sponsorship and early-commitment rates previously available only to attendees at the New York Upfronts.”

More than 400 local and regional advertising and marketing executives will be attending, as well as TV network executives, producers, ad agencies, marketing firms, advertisers, and major corporations. “This historic Upfront offers access to information to the local advertising community, allowing local clients and agencies to take advantage of great savings and unique ad and sponsorship opportunities not previously available to them. It also provides a fabulous overview of the market and media options to general market advertisers who may not be well informed of the importance, dynamics and media offerings that can help them to effectively communicate to the large and growing Hispanic market.”

• Attendees will gain new insights about the size and dynamics of the large and rapidly growing Hispanic market and media options available to reach them, both nationally and in Texas.
• Attendees will be exposed to innovative new programming options that will debut with the fall TV season, and have the opportunity to sponsor programs, make cost-effective “Upfront” media buys or even place their brands on-air in co-production agreements.
• Attendees are provided with an unprecedented opportunity to meet and speak with leading network executives face-to-face to express opinions, seek information and propose partnership programs.
• Sponsors gain access to hundreds of affluent and influential customers who are active professionals working in the local marketing and advertising community.
• Entertainers are donating their services to gain exposure to scores of decision-makers who select spokespeople, soundtracks, music scores and performers for films, programs and commercials produced locally.

The Upfront will be held 5:30-10:30 p.m. Thursday, June 5, at the Scottish Rite Auditorium. At the Media Fair, scheduled 5:30 to 7:00 p.m., network representatives will meet one-on-one with potential advertisers. Network presentations follow in the theater.

Entertainment will be provided by popular Latin group Pochimex, Mariachi del Pueblo, harpist Juan Cabrera, and Mexican actress and singer, Rosalinda Risso, and the Trio Janítzio. Radio celebrity Sonny Melendrez will be the Master of Ceremonies.

Co-sponsors include The Advertising Federation of San Antonio (AdFed), the San Antonio Hispanic Chamber of Commerce (SAHCC), The Association of Hispanic Ad Agencies (AHAA), and National Hispanic Professionals Organization (NHPO). HispanicAd.com, the leading online source of news and information for the Spanish-language advertising industry, is also a major sponsor.

Attendees will include leading media directors from key Hispanic ad agencies and marketing companies in the region who have agreed to form the Upfront Ad Council, assuring SAVisión organizers have the support of key agencies and advertisers.

More than 13 agencies with national Hispanic clients operate in the South Texas region, creating Spanish-language advertising for a host of iconic brands, including Burger King, Coors, Miller and Budweiser, Mazola Corn Oil, Fisher-Price Toys, Coca Cola, Procter and Gable, Unilever, Dial, Las Vegas Visitors and Convention Bureau, and many more. The region also is home to many large corporations, including AT&T, Dell, HEB, and Republic National Distributing Company, all with extensive Hispanic ad programs.

Additional event sponsors include HEB, Republic National Distributing Company, Brown-Forman (distiller of Jack Daniels), Absolutely Everything Catering, Accu-Print, Marie Ferrante (graphic designer), Wickley Advertising, TMS Total Media Solutions, The Wedding Connection, and many other companies who have donated goods and services to ensure the event’s success.

Ticket prices range from $45-$60. Proceeds of the Upfront fund college scholarships and internships for local marketing students.

Attendees can register on the SAVisión website, www.savision.org. For more information, contact Diane Huth, SAVisión Chair, 210-601-7852, dxhuth@valassis.com, or Scott Keeler, Upfront Chair, 210-859-6914, scott.keeler@citcomm.com.

“*

For the first time, the Hispanic upfronts will move beyond the coasts and straight into the heart of the country, holding the multi-network Texas Hispanic Upfront event in San Antonio on June 5th.

Participating broadcast networks will include Univision, Telemundo, TV Azteca and V-me. The upfront event will also host cable TV networks, ESPN Deportes, Fox Sports en Espanol, and MTV Tr3s.”*

ESPN’s Spanish-language multimedia brand ESPN Deportes used last week’s upfront to tout its multi-platform approach and new show initiatives. To provide a wide range of sports to Hispanic fans, the network has increased distribution; it also airs on digital cable in three markets: Los Angeles, New York and Miami.

However, the big gain for the network is being rated by Nielsen’s Homevideo Index Hispanic (NHIH) Service, which estimates viewing in 12.1 million U.S. Hispanic households. Lino Garcia, general manager of ESPN Deportes, call it “our greatest accomplishment to date.”"*

“In the last 12 months, our distribution has been growing tremendously,” ESPN Deportes General Manager Lino Garcia told Portada in an exclusive interview, which preceded the network’s 2008 upfront at The Gotham in NYC on Wednesday.

“One huge step for us is the Nielsen ratings we received two weeks ago, which showed us leading the pack in some key areas, most notably in the news and information category. One reason that this is so important is because our news and information reporting is produced daily. If you’re relying solely on live events, you are going to have your good days and your not-so-good days. But if you can consistently put up strong numbers on daily programming, you’re in good shape,” said Garcia.”*

DIRECTV Más™, DIRECTV’s Spanish-language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media during upfront week in New York. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

The media event will take place Thursday, May 15 from 6:30-8:30 p.m. at New World Stages complex in the heart of Manhattan (340 West 50th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más™ offers the widest array of Spanish-and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45a Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).

a Includes English-Language broadcast channels with alternate Spanish audio.

Members of the media who would like to attend the May 15 event should contact Cristina Del Cueto 305-669-6789 / cristinadc@dmgsolutions.net

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.”*

The Milwaukee radio station formerly known as WAUK-AM (1510) will become ESPN Deportes 1510, a national Spanish-language radio network affiliate, starting Monday.

ESPN, Inc. made the announcement of the addition of the Milwaukee station to its network on Tuesday. ESPN Deportes Radio has 26 affiliates nationwide.”*

s of April 29th, ESPN Deportes will be available to basic cable subscribers in Austin, Corpus Christi, suburban northwest Dallas, Midland, Odessa, San Antonio and San Marcos, Texas.”*

ESPN Deportes ofrecerá cobertura exclusiva del partido de las selecciones de Colombia y Venezuela a llevarse a cabo el miércoles 30 de abril a las 10 p.m. ET., en el estadio Alfonso López en Bucaramanga, Colombia.

El venezolano Richard Méndez (jugada-a-jugada) y el colombiano Oscar “Trapito” Restrepo (análisis), estarán a cardo de narrar el partido para ESPN Deportes.

###

Contactos de prensa:

ESPN Deportes: Santa Brito llamando al 212.456.0252 o enviando un correo electrónico a santa.brito@espn.com

Nielsen will begin tracking ratings for ESPN Deportes, the sports network’s 24-hour Spanish language outlet. Numbers for the channel will be included in the Nielsen Homevideo Index Hispanic Service.

Ratings information for ESPN Deportes will be available through NHIH beginning Monday.”*

Advertisers looking to reach a Spanish-speaking television audience have had their choices limited to either Bay News 9 en Español or one of the local Spanish-language network affiliates like Univision’s WVEA-Channel 62 or Telemundo’s WRMD-Channel 49, along with some recent offerings from Verizon FiOS.

That’s expected to change beginning April 28 when Bright House Networks begins offering local Spanish-language television advertising slots on two cable channels outside its Bay News 9 property: Galavision and ESPN Deportes, two channels that Bright House Networks has not sold local ad space on in the past.”*

*From: http://www.bizjournals.com
Traducido: usando Google o Altavista/Babel Fish

The great game of basketball isn’t just an American phenomon by any stretch. It’s become a integral part of sports culture outside in the United States in many areas of the globe such as Latin America. FJ and I got the opportunity to dialogue with veteran play-by-play broadcaster Álvaro Martín from ESPN Deportes to get a different look on hoops.”*

*From: http://www.goldenstateofmind.com
Traducido: usando Google o Altavista/Babel Fish

The Seattle Mariners and television partner FSN Northwest today announced two efforts designed to bring Mariners baseball closer to Spanish speaking fans locally, nationally and internationally.

The Mariners official Spanish-language website, losmarineros.com, will go live on Opening Day, Monday, March 31, and FSN announced an enhanced distribution package for Spanish Audio feeds of Mariners home games. Spanish speaking fans will now have four options for receiving the game broadcasts:

* The Secondary Audio Program (SAP) feed on cable systems carrying the FSN telecasts in the Northwest
* Radio station ESPN Deportes 1230 in Portland
* XM Satellite Radio
* Via losmarineros.com

The expanded service is the product of the new rights agreement reached by the Mariners and FSN during the off-season.

“FSN is dedicated to connecting fans to their favorite teams and players and through this expanded Spanish audio offering, we are happy to provide new avenues that will help the Hispanic community to improve their access to the Mariners organization,” said Mark Shuken, President & CEO of Liberty Sports Group, the operating company of FSN Northwest. “We share the team’s commitment to making Mariners Baseball available to as many fans as possible across the Northwest and are looking forward to these new outreach opportunities beginning on Opening Day.”

Losmarineros.com
Losmarineros.com will be updated daily with coverage of games. Other sections include photo galleries, feature stories and online polls. Original content will be provided on a regular basis by national and international wire services. The site, which is presented by Safeco, is a one-stop outlet for Spanish-language information about tickets, Mariners player profiles and stats, and information on Safeco Field and Mariners Community Relations programs. Fans will also be able to sign up for the new Boletin Spanish-language e-newsletter.

“Safeco is thrilled to be a part of this outreach,” said Eddie Navarrete, Safeco marketing director. “This in-language digital connection is a natural extension of our award-winning Spanish-language campaign–Tú ¿qué valoras? (What matters to you?). More importantly, it helps us to reach this important audience through this unique experience.”

“The Spanish speaking population of the Northwest is growing and losmarineros.com will help us connect with those fans,” said Chuck Armstrong, Seattle Mariners President and COO. “It’s also an important way for fans in the home countries of our Latin players to keep tabs on how they’re doing. We appreciate Safeco’s commitment to the site and for helping make it possible.”

The Mariners are among 16 Major League clubs offering Spanish-language websites in 2008. Of the Mariners 2008 40-man roster, 12 are of Hispanic descent from Cuba, Curacao, Dominican Republic, Puerto Rico and Venezuela.

About Spanish Audio
The Spanish broadcast team will again feature Alex Rivera on play-by-play with Julio Cruz providing analysis. Rivera is an experienced broadcaster and print journalist and former Latin and Reggae musician. This is Rivera’s second season calling Mariners games. Cruz, a long-time favorite of Seattle fans, was an outstanding second baseman for the Mariners from 1977-83 and still stands as the Mariners all-time stolen base leader with 290. He returns for his sixth season behind the microphone for Mariners Spanish radio broadcasts.

Production, engineering and coordination services for the Mariners-FSN Spanish Audio are provided by the KXLY Broadcast Group of Spokane.

Most cable systems are equipped with SAP capability. Subscribers should contact their cable operators to determine if the Spanish feed will be available on their system.

Salute to Latin American Beisbol
Again this season, the Mariners are saluting the contributions Spanish-speaking players have made to the game with Salute to Latin American Beisbol on Saturday, May 31, presented by Safeco. Mariners players will wear jerseys with the name Marineros on the front. In the past, such celebrations have included salutes to the Latino greats of the game, Hispanic Heroes trading cards, and traditional music and dance performances.”

ZonaFlash: I found an article on the globalization of basketball in Latin America. It suggests that the influence of futbol on Latino basketball players places stronger emphasis on passing, since in futbol passing is the best/only way to advance the ball. Given Steve Nash as the most futbol-like player in the NBA, what cross-influences, if any, do you see between futbol and basketball play in South America. Does a futbol player ever learn any techniques from basketball?

Carlos Morales: I don’t think that soccer players in Latin America are influenced by basketball in any ways, because soccer is, most of the time, their one and only sport since they are little kids. I think it’s the other way around, basketball players in South America, mainly in Argentina and Brazil, learn first from the soccer culture of sharing, sacrificing, passing, playing defense, reading opportunities that arise from their opponents’ mistakes, all for the sole purpose of helping their TEAM score the one or two goals per game that can lead them to the ultimate objective, which is winning. Because of this background, their view of the game and their attitudes toward team play are very different from those of their American peers.”*

*From: http://www.brightsideofthesun.com
Traducido: usando Google o Altavista/Babel Fish

As of this month, that sound has hit the Las Vegas Valley. KENO 1460-AM, ESPN Deportes, has become the valley’s first 24/7 Spanish-language sports station.

Tony Bonnici, vice president of Lotus Broadcasting, the station’s parent company, says bringing the station to the valley was the result of “a slam-dunk business model.” He mentions the nearly half-million Hispanics in the valley, 80 percent of whom are under 50. He points to the Arbitron numbers showing that four of the top 10 local stations in number of hours listeners were tuned in per week were Spanish-language stations. He says soccer matches often grab top ratings on Spanish-language TV.

Those numbers are mirrored elsewhere, which explains Spanish-language radio’s growth in the United States. There were 730 stations for Hispanics nationwide in 2006, according to Arbitron, 37 percent more than in 1998.”*

*From: http://www.lasvegassun.com
Traducido: usando Google o Altavista/Babel Fish

Jose Cuervo, the world’s best selling tequila, has partnered with three-time World Cup participant Alberto Garcia Aspe to launch a groundbreaking campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand’s long-standing commitment as an official sponsor of the Mexican National Soccer Team here in the United States, and concentrates on soccer to deliver a social responsibility message to the multi-generational Mexican consumer.

With the slogan “Mexico, You Always Have It On,” Jose Cuervo Tradicional positions its brand at the forefront of Mexican national identity and at the center of its passion for soccer. This landmark campaign is a completely new approach for the brand. The innate pride of the Mexican culture is the driving concept behind this innovative campaign. Jose Cuervo Tradicional dresses in the team colors and waves its country’s flag to promote the traditional values that define the Mexican community.

To communicate its message, Jose Cuervo Tradicional has engaged Alberto Garcia Aspe, one of the best players in the history of Mexican soccer, to act as the official spokesperson.

“I am proud to join an effort that centers on the values of our culture,” said Alberto Aspe. “Wearing the jersey means representing your culture with dignity and honor. As a soccer player and team captain I always tried to be a role model on and off the field. Now my goal is to motivate the fans and remind them that, to us, living life responsibly is not an option, it is a tradition.”

Cuervo’s multi-faceted marketing strategy is fully integrated and incorporates an important investment in television combined with print materials, interactive, point of sale, events, and experiential marketing programs in a campaign designed to promote social responsibility. The first phase of the launch is scheduled to begin in February and coincides with the USA-Mexico match taking place in Houston, Texas. Cuervo Tradicional will present its new television spots which will be broadcast by Fox Sports en Espanol, Galavision, Azteca America, ESPN Deportes and the Discovery Network. Recently, these same Jose Cuervo Tradicional social responsibility spots were the first spirits advertising permitted by the Spanish language cable channel Galavision and national cable giant ESPN, breaking new ground for the spirits industry.

“Jose Cuervo Tradicional is proud to represent the rich history of Mexican culture, and shares a deep sense of identity with the Mexican National Soccer Team. With this campaign, Cuervo Tradicional embraces the honor and responsibility that lie at the core of its Mexican heritage,” says Toby Whitmoyer, Brand Director, Cuervo Portfolio. “We put on our team’s jersey to focus on our shared values,” he adds.

The campaign also includes an aggressive public relations program and radio spots scheduled to air on the leading radio station in Texas, California, Illinois and Colorado throughout the year.

Cuervo Tradicional is the first tequila created by the Cuervo family, and continues to be the best-selling 100% agave reposado tequila in Mexico. No one understands Mexican passion, tradition and pride better than Jose Cuervo. With its new campaign, Cuervo Tradicional emphasizes its intimate relationship with the Mexican consumer by joining the Mexican National Team for the next two years of soccer.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Platino, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

ESPN Deportes and Cultiva Entertainment have reached an agreement that makes ESPN Deportes the exclusive Spanish-language home in the U.S. to the 2008 Caribbean Series when it is held in Santiago, Dominican Republic February 2 - 7.

Under the terms of the agreement, ESPN Deportes will offer exclusive Spanish-language coverage of the six-day tournament beginning with the opening game between the Dominican Republic and Venezuela at 3 p.m. ET. For the first time in its history, the Caribbean Series will be played in its totality in Santiago at Cibao stadium, home to Aguilas Cibaenas, one of the most prolific teams in winter baseball. In 1976, Santiago was the host city for two of the 12-game series. To date, the Dominican Republic has been the host of seven Caribbean Series (1972, 1976, 1980, 1988, 1996, 2000, 2004), all in Estadio Quisqueya in Santo Domingo, Dominican Republic.

“The Caribbean Series is the pinnacle of the winter baseball season and is without question considered one of the most popular baseball events among our core audience,” said Lino Garcia, general manager, ESPN Deportes. “By adding this property to our roster of winter baseball programming which already includes all the active leagues in the confederation, we seal our coverage of winter baseball with a grand slam.”

“The 2008 Caribbean Series will be celebrating its 50th edition in the Dominican Republic,” said Juan Francisco Puello, Commissioner, Caribbean Confederation of Professional Ballplayers. “We take pride in joining forces with a sports leader like ESPN Deportes to bring the celebration home to fans in the United States.”

Since 1949, the Caribbean Series, a 12-game round robin tournament between the best team of Mexico, Dominican Republic, Puerto Rico and Venezuela, has crowned a champion nation. The tournament has served as a platform to showcase the best competition of Winter League Baseball. Major League Players who have participated in Winter League baseball include legends such as Roberto Clemente, Fernando Valenzuela, David Concepcion and Juan Marichal. Current players who have developed their skills in Winter League ball include Johan Santana, Carlos Beltran, Robinson Cano, and Miguel Cabrera, among others.

This season the Puerto Rican League recessed from play in Winter League Baseball, therefore the Dominican Republic league will feature two representative teams in the upcoming tournament. Puerto Rico is expected to re-join the tournament next year.

This season ESPN Deportes televised more than 50 games of the winter leagues from the Dominican Republic, Mexico and Venezuela.

Championships Series to date:

– Dominican Republic (1970 to date) - 15 Championships

– Puerto Rico (1949 to date) - 14 Championships

– Cuba (1949 - 1960) - 7 Championships

– Venezuela (1949 to date) - 6 Championships
– Mexico (1971 to date) - 5 Championships
– Panama (1949 to 1960) - 1 Championship”*

*From: http://www.hispanicprwire.com/
Traducido: usando Google o Altavista/Babel Fish

This cultural fusion is becoming an increasingly typical demographic. According to the U.S. Census Bureau, 1 in 5 U.S. adults ages 18 to 34 is Latino. Garcia and Rodriguez are now among the top 10 most common surnames in the nation. At least 50,000 Latinos in the U.S. turn 18 each month, UCLA demographer Leo Estrada estimates.

Despite the economic clout such figures represent, media companies and advertisers are grappling with whether to reach this growing audience in Spanish or English. Most efforts to date have been focused on Spanish. Six years ago, NBC Universal spent nearly $2 billion to buy Telemundo; Time Warner’s HBO created HBO Latino, where it airs Spanish-language movies; Walt Disney Co. created ESPN Deportes and Fox initiated Fox Sports en Español for Latino sports lovers. Comcast Corp. launched CableLatino, which offers a package of Spanish-language channels, on its local cable systems.

Traditionally, television advertisers and networks have believed that if they were not reaching Latinos through the two major Spanish-language networks, Telemundo and Univision, then they would connect with them through mainstream shows that have proved popular with young bilingual audiences such as “Ugly Betty,” World Wrestling Entertainment’s “Raw,” and “American Idol.”"*

Such is the norm on KWNX, 1260 AM (ESPN Deportes). The team of the veteran Pizarro-Silva, the up-and-coming Mendoza and producer John Jagou are shaking up the airwaves with their vibrant coverage of the Longhorns. Austin is one of only a few cities that have Spanish broadcasts of college football. Several stations throughout Texas pick up the broadcast. Longhorn fans in Mexico can listen to the game online. The University of Texas-El Paso, the University of Southern California and the University of Miami football games can also be heard in Spanish.

The action of Longhorns en español is of a different variety. Compare the radio call of a Longhorns game with KVET’s English broadcast by Craig Way and the English version whimpers. Yes, Way is excitable on big plays, but he’s decaf. Pizarro-Silva and Mendoza are double espresso. Picture rapid-fire talk in Spanish sprinkled with names like Quan Cosby and Adam Ulatoski. The zing that Pizarro-Silva and Mendoza provide makes every play like the last, and it surely could decide the outcome. Each time quarterback “pistolas” (pistols) Colt McCoy throws a pass, could be a touchdown. Every rush of the opposing quarterback by “La Pesadilla” (The Nightmare) Frank Okam might be a sack. The Pizarro-Silva and Mendoza tandem scream into their headsets more often than not, using their hands to accentuate game action.”*

Jose Ramon Fernandez, long considered an institution in Mexican sports journalism, will join ESPN’s Spanish-language commentary team, it was announced today by Norby Williamson, executive vice president of Production. Jose Ramon will make his debut Tuesday, November 6 alongside Fernando Palomo and Mario Kempes as commentator for the UEFA Champions League match featuring Olympiacos vs. Real Madrid at 2:30 p.m. ET. Sunday, November 11, will mark Jose Ramon’s first appearance as host of ESPN’s Mexican soccer news and information program Futbol Picante.

“We are honored to welcome Jose Ramon Fernandez to the ESPN family,” said Williamson. “Over the course of more than three decades, Jose Ramon built a distinguished career and has become a fundamental part of sports journalism in Mexico. His unique style will fit perfectly into our strategy of serving Spanish-speaking sports fans throughout the U.S. and Latin America.”

In this new stage of his career, Jose Ramon said he is enthusiastic about the future: “I am looking forward to the next chapter of my career - my life now is ESPN.”

At ESPN, Jose Ramon will bring his considerable talent across various platforms, including television, radio and online. On television, Jose Ramon will join the team of commentators on studio shows Futbol Picante and Fuera de Juego, aired on ESPN Deportes in the United States and on ESPN in Latin America. He will also be a regular contributor to the company’s Spanish-language edition of SportsCenter.

In addition to his television commitment, Jose Ramon will co-host ESPN Radio Formula in Mexico, serve as a permanent contributor to ESPN Deportes Radio in the U.S., and write a column and conduct a weekly chat for ESPNdeportes.com.

With his direct, sharp and enthusiastic manner, Jose Ramon has become one of the most credible and respected Spanish-language sports journalists of all time. Jose Ramon Fernandez, whose name is synonymous with soccer for millions of sports fans, began his career with the state-owned television company Channel 13 in Mexico, which became Imevision and later was privatized as TV Azteca, where he worked for 34 uninterrupted years heading the popular sports programs Deportv, Los Protagonistas and En Caliente as producer and host. Jose Ramon has covered every FIFA World Cup since 1978 (Argentina 1978, Spain 1982, Mexico 1986, Italy 1990, United States 1994, France 1998, Korea/Japan 2002, Germany 2006); has eight Olympic Games under his belt (Montreal 1976, Moscow 1980, Los Angeles 1984, Seoul 1988, Barcelona 1992, Atlanta 1996, Sydney 2000 and Athens 2004) and called more than 3,500 first division soccer matches to date.

A native of Puebla, Mexico, Jose Ramon graduated from Universidad Autonoma with a degree in business administration. His first broadcasting position came while he was a student at Universidad Autonoma as radio play-by-play announcer for the university’s soccer team. His style has left a mark on the communications field in Mexico, where he developed and mentored many television producers and commentators including ESPN’s, Carlos Albert, David Faitelson, Rafael Puente and Ciro Procuna, with whom he will be working closely with again in this next phase of his career. “*

DTM Magazine announces it’s signature event, the DTM 6th Annual Latino Trendsetter Awards Gala, which recognizes and honors Latino Trendsetters in entertainment, the arts, health, business, sports, education and government. The event will be held on November 5, 2007 from 6:00pm to 10:00pm at the United Nations in NYC.

Since 2001, every fall, DTM has been recognizing leaders that hold themselves to the highest of standards, people on the move making things happen and defining the elements of the US Latino experience. These individuals also serve as important role models for Latino youth; they are visible and active in their community and have made a positive impact on Latino culture. A Latino trendsetter transcends boundaries and defines trends that influence both the Hispanic and non-Hispanic culture. They are innovative, courageous, motivated, have vision and compassion. They are trendsetters.

The 20 honorees are as vibrant and diverse as the Hispanic culture itself, stemming from a myriad of fields such as arts, education, entertainment, sports, community and health services, as well as corporate and entrepreneurial leaders. They represent some of the very best thinking, development and implementation of solutions that positively impact everyone from the individual Latino to the largest organizations in their communities.

“We are thrilled to be honoring these stellar individuals at DTM’s 6th Annual Latino Trendsetter Awards Gala,” said Juan Guillen, founder and publisher of DTM Magazine. It is our belief that the current U.S. Hispanic community is driving trends in various sectors of multicultural and mainstream America. It is our vision and mission to connect people, bridge cultures, define trends and emerging leaders in the U.S. Latino community.

Mr. Kenneth Brooks, Regional Marketing Champion for Staples and a major sponsor of the event said, “We are proud to sponsor the Latino Trendsetter Awards Gala and support Juan and DTM’s efforts to identify and celebrate individuals that are making unique and lasting contributions to the Latino experience in the U.S.”

DTM will also recognize seven students whose entrepreneurial spirit is already making significant contributions to the communities in which they live. Each will be presented with a $1000 college scholarship. “We hope our scholarship recipients are further inspired by people like those being honored and will continue to reach their goals no matter the odds.” Said Juan Guillen

This year’s DTM Latino Trendsetters include:

– Robert Abreu, VP/Informational Services, Goldman Sachs
– Rudy Beserra, Vice President Latin Affairs, the Coca-Cola Company
– Wilton Cedeno, Director of Information Services, Consolidated Edison Company of NY
– Lino Garcia, General Manager, ESPN Deportes
– Yvette Baez-Goss, Brand Director, Moet Hennessy
– Dr. Eliscer Guzman, Clinical Assistant Professor of Medicine, Mount Sinai School of Medicine
– Jay Hershenson, Secretary, Board of Trustees, CUNY Sr. Vice Chancellor for University Relations
– Francisco Jorge, President, National Supermarket Association
– Maximiliano Larroquette, Program Manager, General Motors
– Dr. Guillermo Linares, Commissioner, NYC Mayor’s Office of Immigration Affairs
– Francisco Lorenzo, Ambassador, Dominican Republic
– Eduardo Juarez, Founder & President of International Immigrants Foundation
– Luis Diaz, President US Hispanic Advocacy Association
– Mario Paredes, Director, Community Business Development, Merrill Lynch & Co.
– Lisa Rudes Sandel, Founder Tummy Tuck Jeans
– Carmen Paulino, Entrepreneur/ owner of five McDonalds
– Rey Polanco, Agency Field Consultant, State Farm Insurance Co.
– Jose Sanchez, President, Generation Plus/North
– Jackie Torres, Director of Marketing and Promotions, La Mega & Amor/SBS

For more information about this year’s DTM’s Latino Trendsetters, please visit www.dtmmag.com

About DTM
Dominican Times Magazine was founded in September 2001. In 2005, the publication transitioned to DTM and expanded into the Defining Trends (DTM) Media Group in 2006. Marketing to the U.S. Latino / bilingual audience and consumer, The DTM Media Group, is a multi-media company providing and producing content and publishing DTM Magazine. In its history, DTM has been recognized with Ippie Awards for “Best Article on Immigration Issues/Racial or Social Justice,” “Best Feature” and “Best Overall Design.” “*