http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/02/01/entravision-names-donald-daboub-colorado-markets-station-manager/ http://www.hispanictips.com/2012/02/01/entravision-names-donald-daboub-colorado-markets-station-manager/#comments Wed, 01 Feb 2012 15:09:26 +0000 Tomas http://www.hispanictips.com/?p=171525 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/02/01/entravision-names-donald-daboub-colorado-markets-station-manager/feed/ 0 http://www.hispanictips.com/2012/01/10/hispanicad-entravision-communications-corporation-announced-that-mario-m-carrera-has-been-promoted-to-the-newly-created-position-of-senior-vice-president-of-spanish-language-television/ http://www.hispanictips.com/2012/01/10/hispanicad-entravision-communications-corporation-announced-that-mario-m-carrera-has-been-promoted-to-the-newly-created-position-of-senior-vice-president-of-spanish-language-television/#comments Tue, 10 Jan 2012 18:06:37 +0000 Tomas http://www.hispanictips.com/?p=166922 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2012/01/10/hispanicad-entravision-communications-corporation-announced-that-mario-m-carrera-has-been-promoted-to-the-newly-created-position-of-senior-vice-president-of-spanish-language-television/feed/ 0 http://www.hispanictips.com/2011/12/21/hispanicad-scot-linden-named-general-sales-manager-for-entravision-tv-san-diego/ http://www.hispanictips.com/2011/12/21/hispanicad-scot-linden-named-general-sales-manager-for-entravision-tv-san-diego/#comments Wed, 21 Dec 2011 18:46:29 +0000 Tomas http://www.hispanictips.com/?p=164371 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/12/21/hispanicad-scot-linden-named-general-sales-manager-for-entravision-tv-san-diego/feed/ 0 http://www.hispanictips.com/2011/12/12/mediamoves-entravision-pulls-plug-on-kpmr-newscast-central-california/ http://www.hispanictips.com/2011/12/12/mediamoves-entravision-pulls-plug-on-kpmr-newscast-central-california/#comments Mon, 12 Dec 2011 18:23:15 +0000 Tomas http://www.hispanictips.com/?p=163196 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/12/12/mediamoves-entravision-pulls-plug-on-kpmr-newscast-central-california/feed/ 0 http://www.hispanictips.com/2011/12/01/pr-entravision-communications-corporation-to-present-at-bank-of-america-merrill-lynch-leveraged-finance-conference/ http://www.hispanictips.com/2011/12/01/pr-entravision-communications-corporation-to-present-at-bank-of-america-merrill-lynch-leveraged-finance-conference/#comments Thu, 01 Dec 2011 15:45:35 +0000 Tomas http://www.hispanictips.com/?p=161826 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/12/01/pr-entravision-communications-corporation-to-present-at-bank-of-america-merrill-lynch-leveraged-finance-conference/feed/ 0 http://www.hispanictips.com/2011/11/09/toyota-entravision-host-%e2%80%98camry-for-a-better-commute%e2%80%99-concert/ http://www.hispanictips.com/2011/11/09/toyota-entravision-host-%e2%80%98camry-for-a-better-commute%e2%80%99-concert/#comments Wed, 09 Nov 2011 17:07:32 +0000 Tomas http://www.hispanictips.com/?p=159987 Tomás @ HispanicTips from hispanicad.com
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SANTA MONICA, Calif., Oct. 28, 2011 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC) today announced that its hit radio program, "El Show de Alex 'El Genio' Lucas," achieved notable audience shares in the Albuquerque, New Mexico and Sacramento and Riverside-San Bernardino, California markets during the morning drive time in Arbitron's Summer 2011 survey (July-September 2011).

On KLYY-FM Riverside-San Bernardino, "El Show de Alex 'El Genio' Lucas," was the highest rated morning drive show regardless of language among Persons 6+ with a 6.7 share of all listening, Adults 18-34 with a 9.4 share, and Adults 18-49 and 25-54 with an 8.3 share in both demos. These audience shares represent the station's highest since it began subscribing to Arbitron in Spring 2009. The Riverside-San Bernardino metro is the 9th largest in the nation when ranked on Hispanic P12+ population, according to Arbitron.

On KRZY-FM Albuquerque, the show was the number one Spanish-language morning drive radio program in the market among Persons 12+, Adults 18-49 and Adults 25-54, topping all other Spanish-language radio programs in the market. Most notably, the station achieved a 5.3 share in the time period among all Adults 18-49, the highest share KRZY-FM achieved going as far back as Spring of 1999, or 49 consecutive Arbitron surveys.

In other markets carrying the radio show, KJMN-FM Denver achieved a 3.2 share of the audience, up 113% over the Spring 2011 book in Adults 18-34 and a 3.8 share on KXSE-FM in Sacramento is up 81% over Spring 2011 in the same demo.

"'El Genio' offers Entravision's listeners everything they need to get their day started in a family friendly, variety-style radio morning show that they can tune to anywhere – at home with the family, or in the car on the way to work or school," said Jeffery Liberman, President of Entravision's Radio Division. "Unlike other radio programs, 'El Genio' offers something for listeners of all ages, which is especially important among the many Hispanic listeners who come from households comprised of multiple generations. We are pleased with the widespread success of the program and look forward to continuing to provide our listeners with the highest-quality Spanish-language programming."

The show, which began syndicating on Entravision's Jose format stations in April, includes everything from jokes to humorous, congratulatory phone calls; to listeners' favorite segments with Don Pito Loco, Rosmar Vega, El Pecas, Mario Flores, Alfonso Lopez, Katrina, Andy Valdez, sports updates with David Faitelson, and El Genio's famous reflections.

"El Show de Alex 'El Genio' Lucas" currently airs on Entravision's Jose radio stations in nine markets, including: KLYY-FM Los Angeles; KJMN-FM Denver; KVVA/KDVA-FM Phoenix; KXSE-FM Sacramento; KRZY-FM Albuquerque; KSEH-FM El Centro, CA; KBZO-AM Lubbock, TX; KNVO-FM McAllen, TX; and KTSE-FM Modesto, CA.

Source: Arbitron, Riverside-San Bernardino, Albuquerque, Denver-Boulder and Sacramento metros, Summer 2011 AQH shares, Mon-Fri 6am-10am local market times

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

SOURCE Entravision Communications CorporationCurated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/10/31/entravision-communications-corporation-announces-record-morning-drive-ratings-for-el-show-de-alex-el-genio-lucas/feed/ 0 http://www.hispanictips.com/2011/05/13/video-en-espanol-entravision-presents-special-broadcast-of-exclusive-interview-with-president-barack-obama/ http://www.hispanictips.com/2011/05/13/video-en-espanol-entravision-presents-special-broadcast-of-exclusive-interview-with-president-barack-obama/#comments Fri, 13 May 2011 14:34:28 +0000 TomasC http://www.hispanictips.com/?p=128609 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/05/13/video-en-espanol-entravision-presents-special-broadcast-of-exclusive-interview-with-president-barack-obama/feed/ 0 http://www.hispanictips.com/2011/05/09/ler-launches-new-national-spanish-language-radio-advertising-network-a-wholly-owned-subsidiary-of-entravision/ http://www.hispanictips.com/2011/05/09/ler-launches-new-national-spanish-language-radio-advertising-network-a-wholly-owned-subsidiary-of-entravision/#comments Mon, 09 May 2011 14:51:41 +0000 TomasC http://www.hispanictips.com/?p=127802
The launch of LER Network makes LER a one-stop shop for advertisers by offering national spot, unwired network, event marketing and online and digital client advertising solutions through a single 360 platform. This initiative has already attracted blue chip brands such as Wrigley/M&M Mars and many others.

"The timing for this new unwired network is ideal, given the burgeoning growth of the Hispanic marketplace across the U.S., the integral role of radio in Hispanics' day-to-day lives, and the need of advertisers to more effectively reach Hispanic consumers," said Phillip Woodie, President of LER. "The response to LER Network has already been overwhelming, with advertisers and agencies applauding the unwired network's ability and expertise to deliver national coverage which is further enhanced by our local market promotions, activation and execution."

"With the advent of this unwired network, advertisers now have a premier platform, with a national footprint, for their promotional programs," said Jeffery Liberman, President of Entravision's radio division. "LER is our national sales representative that provides exclusive access to all of Entravision's radio stations, which are located in many of the fastest-growing and highest-density Spanish-language markets in the U.S."

"National Hispanic radio opportunities are growing and the Hispanic marketplace is expanding. We welcome LER's network in providing additional coverage of this important demographic," said Natalie Swed Stone, US Director – National Radio Investment, OMD.

"Radio has proven to be a highly effective medium for reaching the fast growing U.S. Hispanic population and now with the LER Network, we're able to create unique marketing opportunities for our clients to target this important demographic on a national scale," said Raymond Mounier, Activation Manager, Starcomm Worldwide.

About LER

LER specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms. LER hosts one of the largest national advertising sales forces representing over 156 Spanish-language radio stations in 36 of the top 50 U.S. Hispanic markets. LER's portfolio of media partners includes industry leading broadcasters Lotus Communications, Entravision Communications, Border Media Partners, Bustos Media, Lazer Broadcasting, MVS, Tejas Broadcasting and The Imagen Group. LER is headquartered in New York City with regional offices around the country. Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/05/09/ler-launches-new-national-spanish-language-radio-advertising-network-a-wholly-owned-subsidiary-of-entravision/feed/ 0