http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2011/06/20/microsoft-advertising-and-portada-congratulate-winners-of-latin-american-advertising-and-media-awards/ http://www.hispanictips.com/2011/06/20/microsoft-advertising-and-portada-congratulate-winners-of-latin-american-advertising-and-media-awards/#comments Mon, 20 Jun 2011 17:56:42 +0000 Tomas http://www.hispanictips.com/?p=136623
Portada's Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns, in media properties targeting pan-latin audiences and professionalism in Latin American (panregional) marketing and media professionals.


Microsoft Advertising sponsored the 2011 edition of the Awards, Lovina McMurchy, General Manager Online & Advertising at Microsoft and Marcos Baer, Publisher of Portada, congratulated the Award Winners.

And the Winners are... .

Category: Top Content Provider to Latin Audiences
Ganador: Televisa Publishing + Digital

Top Latin American Media Innovation
Firme con la Roja/Starcom Chile

Top Panregional Advertising and Media Professional of the Year
Bruno Almeida US Media Consulting

Top Panregional Advertising Campaign
Pedigree/Havas Media

Top Panregional Digital Advertising Campaign
Pepsi y Operacion Sonrisa

To watch the Award Ceremony and the nominated campaigns and professionals, go here: http://www.portada-online.com/article.aspx?aid=8122

For the complete coverage of the Summit go here:

http://www.portada-online.com/article.aspx?aid=8095

2012 SUMMIT

The 2012 Latam Advertising and Media Summit is going to take place on June 6-7, 2012 in Miami. With the 2011 edition's attendees feedback in mind, Portada is working on providing even more quality content, refined networking opportunities and some surprises!

2011 Summit SPONSORS

Sponsor of Latin American Advertising and Media Awards
Microsoft Advertising, (http://advertising.microsoft.com/latinoamerica)

Platinum Sponsor
Prisa Digital http://www.prisa.com/areas-actividad/digital/

Leader Sponsors Plus
Prisa Radio (http://www.prisaradio.com/)
DirecTV Latin America (http://www.directvla.com/)
Olecom

Leader Sponsors
Alcance Media Group (http://www.alcancemg.com)
Ole Networks
US Media Consulting (http://www.usmediaconsulting.com)

Distinguished Sponsors
Multimedia Inc (http://www.multimediausa.com/)
ESPN International (http://espndeportes.espn.go.com/news/story?id=162746&s=tel)
Havas Digital (http://www.havasdigital.com)
The Latin Recording Academy (http://www.latingrammy.com)
Televisa Publishing + Digital (http://televisapublishing.com/)

Sponsor of Welcome Reception
Google (http://www.google.com)

Refreshment Sponsor on June 1st
MediaMind (http://www.mediamind.com)

Attendee Bag Sponsor
Latcom (http://190.226.58.228/index_eng.html)

About Portada

Portada http://www.portada-online.com/LatinAmerica/default.aspx is the leading source on Latin Marketing and Media. Portada's mission is to help Executives in Business and Media understand and reach Hispanic and Latin American consumers. Portada publishes several websites, organizes various annual conferences in the U.S. and Latin America and compiles proprietary databases and research reports.

Contact: Marcos Baer 1212 685 44 41 Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/06/20/microsoft-advertising-and-portada-congratulate-winners-of-latin-american-advertising-and-media-awards/feed/ 0 http://www.hispanictips.com/2010/10/06/director-mas-acquisition-marketing-hispanic-programming-directv-los-angeles/ http://www.hispanictips.com/2010/10/06/director-mas-acquisition-marketing-hispanic-programming-directv-los-angeles/#comments Wed, 06 Oct 2010 14:34:04 +0000 Tomas http://www.hispanictips.com/?p=102809 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/06/director-mas-acquisition-marketing-hispanic-programming-directv-los-angeles/feed/ 0 http://www.hispanictips.com/2010/04/28/directv-launches-univision-and-telefutura-in-crystal-clear-hd/ http://www.hispanictips.com/2010/04/28/directv-launches-univision-and-telefutura-in-crystal-clear-hd/#comments Thu, 29 Apr 2010 01:55:45 +0000 Tomas http://www.hispanictips.com/?p=83641 DIRECTV, the world’s most popular video service, today became the first video provider to offer national distribution of Univision HD and TeleFutura HD networks, marking the beginning of DIRECTV’s HD expansion to more than 160 HD channels. DIRECTV is also launching Univision and TeleFutura local stations in HD in top Hispanic markets soon, in anticipation of the 2010 FIFA World CupTM. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/04/28/directv-launches-univision-and-telefutura-in-crystal-clear-hd/feed/ 0 http://www.hispanictips.com/2010/04/26/directv-adds-tv-colombia-to-directv-mas%e2%84%a2-platform/ http://www.hispanictips.com/2010/04/26/directv-adds-tv-colombia-to-directv-mas%e2%84%a2-platform/#comments Mon, 26 Apr 2010 16:56:43 +0000 Tomas http://www.hispanictips.com/?p=83306 DIRECTV, the world’s most popular video service, welcomes TV Colombia to its DIRECTV Más™ platform on April 28. Offering the best of Colombia’s RCN Television programming, TV Colombia will be available on channel 416 to DIRECTV Más customers. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/04/26/directv-adds-tv-colombia-to-directv-mas%e2%84%a2-platform/feed/ 0 http://www.hispanictips.com/2010/03/05/john-a-de-armas-announced-that-he-will-be-leaving-his-post-of-vp-of-worlddirect-for-directv-inc/ http://www.hispanictips.com/2010/03/05/john-a-de-armas-announced-that-he-will-be-leaving-his-post-of-vp-of-worlddirect-for-directv-inc/#comments Fri, 05 Mar 2010 17:54:34 +0000 Tomas http://www.hispanictips.com/2010/03/05/john-a-de-armas-announced-that-he-will-be-leaving-his-post-of-vp-of-worlddirect-for-directv-inc/ HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/03/05/john-a-de-armas-announced-that-he-will-be-leaving-his-post-of-vp-of-worlddirect-for-directv-inc/feed/ 0 http://www.hispanictips.com/2009/12/16/directv-launches-enlace-tbn-christian-television-the-largest-and-most-watched-spanish-language-faith-based-network-in-the-world-now-available-on-directv-americas-24-hour-spanish-language-inspirati/ http://www.hispanictips.com/2009/12/16/directv-launches-enlace-tbn-christian-television-the-largest-and-most-watched-spanish-language-faith-based-network-in-the-world-now-available-on-directv-americas-24-hour-spanish-language-inspirati/#comments Wed, 16 Dec 2009 17:31:14 +0000 Tomas http://www.hispanictips.com/?p=70590 DIRECTV, Inc., the world's most popular television service, today launched Enlace TBN, the largest and most watched Hispanic faith-based network in the world.

Enlace TBN features the most comprehensive Spanish-language Christian programming from the U.S., Mexico, Puerto Rico, Central and South America including talk shows, concerts, music videos, children's programs and church services that are designed to edify, motivate, educate and inspire the entire family. The goal of Enlace TBN is to promote honesty, integrity and positive family values that are biblically based. The exclusive programming features more than 80 original weekly programs that include concerts and special events, church services and shows developed specifically for women, youth and children.

"DIRECTV is proud to bring Enlace TBN Christian Television's quality faith-based programming to our viewers," said John de Armas, vice president of WorldDIRECT. "In today's world, it is important for families of all faiths to come together and connect with inspirational programming. For those of the Christian faith, Enlace offers that opportunity."

"We are so excited to partner with DIRECTV to inspire and reach out to all Hispanic families with a positive and empowering message," said Jonas Gonzalez, president of Enlace TBN Christian Television.

Some of the most popular Enlace TBN programming includes:

Aqui Entre Nos: A show featuring interviews and the latest updates and news in the faith-based community throughout Latin America and the U.S.

La Vision: A weekly show featuring great Mexican talents and interviews with the Mexican faith-based community leaders.

Equilibradament Sanos: Dr. Benjamin Payano shares his comments on how to better take care of our bodies and minds with great nutritional tips.

Cafe Libre: Dr. Alberto Motessi from Argentina teams up with youth groups around the world to host this fresh and humorous show.

Saturday and Sunday Weekly Concerts: This entertaining program highlight features the best Hispanic and World Gospel artists of all musical styles from Latin America and the U.S.

Crecer Jugando: An animated life series for children to learn numbers, the alphabet, colors, and Spanish and English vocabulary.

El Show de los Ninos: Gracious Luz Belen hosts and features children's music videos, educational games, and great teachings for infants, toddlers, and young children.

Enlace TBN is now available on DIRECTV nationwide for viewers on channel 448. For more information about DIRECTV or Enlace TBN, please call 1-866-501-1Mas (627).

About DIRECTV

DIRECTV (NASDAQ:DTV), the world's most popular television service, counts 18.4 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to more than 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for nine years running) and superior technologies that include advanced DVR and HD DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information call 1-800-DIRECTV or visit directv.com.

About DIRECTV Mas(TM)

DIRECTV Mas(TM) offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55* Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Mas(TM) programming offers sports, movies, music, news and educational networks, and access to more than 220 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMas.com or call 1-866-501-1Mas (627).

*Includes English-Language broadcast channels with alternate Spanish audio

About Enlace TBN

Largest faith Hispanic network. First-class inspirational programs many exclusive from Mexico, Central & South America, and US Latinos. Talk shows, conferences, concerts, music videos and church services that edify, motivate, educate and inspire women, children, teens and the entire family with biblical and positive family values. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/12/16/directv-launches-enlace-tbn-christian-television-the-largest-and-most-watched-spanish-language-faith-based-network-in-the-world-now-available-on-directv-americas-24-hour-spanish-language-inspirati/feed/ 0 http://www.hispanictips.com/2009/11/23/multiple-grammy-winner-alejandro-sanz-in-concert-tonight-exclusively-on-directv%e2%80%99s-the-101-network/ http://www.hispanictips.com/2009/11/23/multiple-grammy-winner-alejandro-sanz-in-concert-tonight-exclusively-on-directv%e2%80%99s-the-101-network/#comments Mon, 23 Nov 2009 16:25:40 +0000 Tomas http://www.hispanictips.com/?p=68332 DIRECTV Más and The 101 Network take you to Paradise with their new one-hour television special featuring award-winning, cross-over artist Alejandro Sanz premiering tonight, Monday Nov. 23 at 9 p.m. ET/PT on DIRECTV’s The 101 Network.

"This exclusive DIRECTV special will show Alejandro Sanz like he has never been seen before with new original content," said John De Armas, vice president of WorldDirect. "The special is an intimate look into his music and the emotion and passion that inspires him and we’re thrilled to offer this to all DIRECTV customers.”

Alejandro Sanz is an award-winning pop/ballad musician and singer-songwriter from Madrid, Spain. He boasts 15 Latin Grammy Awards, two American Grammys, 11 CD’s, and six Live Concert DVDs. Sanz holds the record for the top-selling Spanish language music CD in history: 21 million copies. In 2001, he became the first Spanish-language artist to record an Unplugged for MTV, and now, he is the first Latin performer featured on The 101 Network.

"I am honored to be the first Latin performer to be featured on The 101 Network," said Sanz. "This is very exciting for me, I am truly living in Paradise.”

This month, Sanz launched his new album, “Paraiso Express,” which includes a duet with Alicia Keys Debuting at # 1 with record sales in the US, Spain, Mexico, Colombia, Chile and Argentina. Sanz and Keys wrote the No. 1 chart topping bilingual song “Looking for Paradise,” proving that music is a universal language.

It is the music and emotion behind “Paraiso Express” that is featured in this all-access special on DIRECTV’s The 101 Network. The special includes: personal interviews, original content and never before broadcast on television concert footage. To interact with Alejandro Sanz join his online community at www.alejandrosanz.es.

About DIRECTV’s The 101® Network

The 101 Network, DIRECTV’s exclusive entertainment channel, is a unique television experience that is available to more than 18.4 million DIRECTV subscribers. In 2008, the network changed the television landscape with the unprecedented third season premiere of the Emmy Award-winning series Friday Night Lights and has since become the premiere destination for diverse, quality and critically acclaimed programming. Through its partnerships with leading television and film studios, networks and top cable channels, The 101 Network offers viewers the finest in drama and comedy, with daring, innovative series, exclusive “sneak peek” programming and premium cable series un-cut in their original form. The 101 Network showcases concert specials from superstar artists and celebrated music festivals such as SXSW Live and Farm Aid, sporting events such as UFC Fighter exposés and the annual DIRECTV Celebrity Beach Bowl; as well as feature films and TV movie specials.

About DIRECTV Más

DIRECTV Más offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55* Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 220 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.DIRECTVMas.com or call 1-866-501-1Más (627). *Includes English-Language broadcast channels with alternate Spanish audio.
Contacts

DIRECTV Inc.
Naomi K. Rodríguez
nkrodriguez@directv.com
(310) 964-4821
or
Hispanic USA
Diana Delgado
diana@hispanicusa.net
(305) 441-5334 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/11/23/multiple-grammy-winner-alejandro-sanz-in-concert-tonight-exclusively-on-directv%e2%80%99s-the-101-network/feed/ 0 http://www.hispanictips.com/2009/10/09/tv-icon-don-francisco-and-others-draw-400-attendees-to-the-seventh-annual-hispanic-television-summit/ http://www.hispanictips.com/2009/10/09/tv-icon-don-francisco-and-others-draw-400-attendees-to-the-seventh-annual-hispanic-television-summit/#comments Fri, 09 Oct 2009 18:07:17 +0000 Tomas http://www.hispanictips.com/?p=64056 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/09/tv-icon-don-francisco-and-others-draw-400-attendees-to-the-seventh-annual-hispanic-television-summit/feed/ 0 http://www.hispanictips.com/2009/08/27/directv-mas-launches-a-toda-musica-tv-atm-an-exclusive-music-video-channel-created-for-lovers-of-mexican-regional-music-living-in-the-us/ http://www.hispanictips.com/2009/08/27/directv-mas-launches-a-toda-musica-tv-atm-an-exclusive-music-video-channel-created-for-lovers-of-mexican-regional-music-living-in-the-us/#comments Thu, 27 Aug 2009 15:28:20 +0000 Tomas http://www.hispanictips.com/2009/08/27/directv-mas-launches-a-toda-musica-tv-atm-an-exclusive-music-video-channel-created-for-lovers-of-mexican-regional-music-living-in-the-us/ "" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/08/27/directv-mas-launches-a-toda-musica-tv-atm-an-exclusive-music-video-channel-created-for-lovers-of-mexican-regional-music-living-in-the-us/feed/ 0 http://www.hispanictips.com/2009/06/10/directv-mas-officially-launches-%e2%80%98somos%e2%80%99-campaign/ http://www.hispanictips.com/2009/06/10/directv-mas-officially-launches-%e2%80%98somos%e2%80%99-campaign/#comments Wed, 10 Jun 2009 22:11:40 +0000 Tomas http://www.hispanictips.com/?p=53991 "DIRECTV Más™, DIRECTV’s Spanish- and English-language programming service, and Maridalia have turned their popular jingle, “Somos,” into a song of inspiration. The new campaign, already taking Miami by storm, seeks to inspire and unite the Hispanic community across the United States.

Since its inception, DIRECTV Más has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.

“We are looking forward to tonight and Maridalia’s live debut of ‘Somos.’ It is such a meaningful and inspirational song; one that touches at the very heart of all who arrive and live here, searching for their piece of the American dream,” said John de Armas, vice president for WorldDirect. “Judging by the reaction from our media partners and dealers all across the country, the campaign has truly touched a chord with Hispanics everywhere.”

Maridalia Hernández teamed up with Juan Luis Guerra, in 1983, to assemble the successful bachata-merengue outfit 4:40. Now, she is partnering with DIRECTV Más as spokesperson for its new advertising campaign, “Somos”. The “Somos” campaign is designed to fuel the emotion and evoke the passion for all Hispanics to succeed. The message of the campaign is that DIRECTV Más, more than any other service provider, gives Hispanics a direct connection to their homeland and, offers something for each and every one of them.

The official launch of the advertising campaign kicks off tonight at 6:30 p.m. in Miami’s famous, “La Bodeguita de Miami.” Maridalia’s showcase will also include the debut of her new single from her upcoming album. For press credentials for either event, please contact the press contacts below.

About DirecTV Más™

DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55 Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.directv.com or call 1-866-501-1Más (627).

Contacts

Hispanic USA
Diana Delgado, 305-441-5334
diana@hispanicusa.net
or
DIRECTV, Inc.
Naomi K. Rodriguez, 310-964-4821
nkrodriguez@directv.com" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2009/06/10/directv-mas-officially-launches-%e2%80%98somos%e2%80%99-campaign/feed/ 0