News (Noticias) Tagged ‘DirecTV’

DIRECTV, Inc., provider of the nation’s leading satellite television service, is offering DIRECTV Más customers a look back at the golden era of Mexican cinema with the launch today of Cine Nostalgia, a new 24-hour exclusive classic Mexican cinema channel.

Airing on DIRECTV Más, DIRECTV’s Spanish and English-language programming service, Cine Nostalgia provides viewers with the best of Mexican cinema classic films and documentaries depicting life in Mexico during the twentieth century. Cine Nostalgia is now available nationwide on DIRECTV Más channel 424.

Cine Nostalgia offers the largest, most comprehensive library of top-rated films from the golden era of Mexican cinema, with several generations of favorite actors from Mexico and Latin America. The channel’s 24-hour programming showcases a variety of series such as “The Mexican Revolution,” “Comedy Wagon” and “Divas of the Tropics.”

The channel offers 45 different films every week, five new releases in prime time, and various documentary series including “Great Moments of Our Cinema,” “Great Moments of Our History” and “Great Music Moments,” as well as movie star biographies and historical moments of Mexico and the world. Cinema Nostalgia’s video library showcases mythical figures who have become some of the best film stars of several generations in Spanish cinema in Mexico and Latin America.

The channel pays tribute to the actors and actresses most representative of the 30’s, 40’s, 50’s and 60’s including Cantinflas, Pedro Infante and Maria Flex, the best of nostalgic movies that are now considered classic films. Cine Nostalgia also offers twelve daily programming blocks with different genres of films including dramas, comedies, music and action.

“DIRECTV Más is proud to partner with Cine Nostalgia to offer classic Mexican films & documentaries with exceptional cinematography that today is still considered superior film making,” said John de Armas, vice president, WORLDDIRECT, Inc. “No other Spanish-language content provider can offer this experience. The addition of Cine Nostalgia to DIRECTV’s Spanish and English programming packages gives the U.S. Latino community an exclusive and memorable television experience.”

Cine Nostalgia CEO, Carlos Vasallo said, “Cine Nostalgia is aimed at a specific segment of the market – the viewer who craves nostalgic cinema that creates feelings of longing, joy, sadness or love, led by the memory of people, places, and eras in Mexico that have filled their lives with importance and meaning. Cine Nostalgia is also aimed at the next future generation of viewers that have heard so much about the golden age of Mexican film, but have not had chance to experience it.””

What:

As a continued commitment to the Hispanic community, DIRECTV Más™, DIRECTV’s Spanish and English-language programming service, will present its newly exclusive Mexican programming including sports, movies, music, news and educational networks from all over Latin America.

To support the Hispanic community DIRECTV officially launched DIRECTV Más, the U.S. premium bilingual satellite TV service. With over 45 Spanish-language channels available (18 percent more than its competitors) and more than 230 channels in English, in the last two years DIRECTV Más has added 10 channels to its lineup: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed), Azteca México, Telecentro, Cine Nostalgia and Foot’s Cool.

Also, the DIRECTV Más lineup now includes more than seven channels of Mexican programming such as Azteca México, Azteca América, Mexicanal, Once México, México 22, Sur México, Cine Nostalgia, that broadcast top programming from all Mexican territories.

DIRECTV Más recently announced the exclusive incorporation of Azteca México, Cine Nostalgia, Telecentro, and Foot’s Cool. Along with other nationwide exclusive channels like MEGA TV, Centroamérica TV and TyC Sports, as well as exclusive channels on satellite such as Latinoamérica TV, and TV Chile, DIRECTV Más now offers a wide variety of exclusive programming.

These additions will strengthen an already robust package, which includes top line channels with the number one shows from all Spanish-speaking Latin American countries, including the Caribbean and Spain, and over 230 English language channels.

When:

DIRECTV Más Highlights New Exclusive Mexican Programming
Tuesday, Aug. 26, 2008
6:30 p.m.

Who:

Omar Fierro Vivir Sin Ti / Por Fin el Fin, AZM channel 442
Eduardo Alvarado, Reporter from Mexicanal channel 412
John De Armas, Vice President of World Direct

Where:
Trump International Hotel & Tower
401 North Wabash Avenue
Complimentary Valet Parking
Business Casual Attire

RSVP:

directvevents@directv.com

ABOUT DIRECTV MÁS™

DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45* Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available.

*Includes English-language broadcast channels with alternate Spanish audio. “

Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today that “Amor Inmortal” premiered worldwide on Friday, August 1st, on all SBS’ radio stations across the country and in Puerto Rico. Performed by global singing sensation Chayanne, “Amor Inmortal” is the official theme song of the Megaseries “Gabriel” and is also Chayanne’s newest single.

“Gabriel” premieres on Mega TV in September and, in addition to protagonist Chayanne, stars José Luis Rodriguez “El Puma” and Mexican actress Angélica Celaya as well as a supporting cast of well known actors such as Laura Ferretti, Sebastián Ligarde, Julián Gil, and Laura Zerra.

The launch of Chayanne’s new single has been highly anticipated since “Gabriel” was first announced. “Gabriel”, the first Hispanic TV series produced in high definition, is a poignant love story set against today’s neo-Gothic underworld of vampirism and the occult.

“Amor Inmortal” a composition by the legendary musician, Fabio Alonso Salgado, better known as Estéfano, was specifically created as the theme song for the Megaseries “Gabriel”.

The official “Amor Inmortal” music video, which showcases the romantic love scenes from the Megaseries will also soon be released.

Starting August 1st, “Amor Inmortal” can be heard on SBS’ radio stations in the United States and Puerto Rico and in addition it can also be heard exclusively on the website www.lamusica.com.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market, owns and operates a station in Miami-Ft. Lauderdale DMA (WSBS) Ch. 22, and an affiliate in West Palm Beach, Fl (Ch. 57/Comcast 231). Mega TV also has national distribution in the US through DirecTV Más (Ch. 405). The channel can also be seen in Puerto Rico on DIRECTV (Ch. 169), and through affiliate WSJU (Ch. 30). SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.”

HITN (Hispanic Information Telecommunications Television Network) announced today that through its internet platform, HITN.tv, it will present the 12th Annual Puerto Rican Salsa Congress to a national and international audience.

Participants from over 30 countries will compete for the coveted title of “World Champion” in the World Open Salsa Championship. Dance competitions have grown immensely in popularity throughout the globe. In the United States shows such as “Dancing with the Stars” and “So You Think You Can Dance” have attracted millions and created legions of new fans, while in Europe dance competitions have been in vogue for many years. The Salsa Congress brings together professional and non-professional Salsa dancers of all ages from all over the world to compete and have fun.

José Luis Rodríguez, CEO and President of HITN said, “We believe that broadcasting the Salsa Congress via our Internet platform will allow countless fans throughout the world the opportunity to enjoy this year’s competition and we are looking forward to being the vehicle for them to experience world-class Salsa.”

HITN.tv will provide complete coverage of all the competitions and events. People interested in viewing the Salsa Congress can do so by logging on to www.hitn.tv./puertoricosalsacongress

About HITN: The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America’s first Public Television Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households.

HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. For more information log on to www.hitn.tv

HITN is available on Dish Network; DirecTV; Time Warner Cable (NY, NJ, TX); Comcast (IL, CO); Charter (CA, NV, WA, GA); AT&T U-verse and Verizon FiOs nationwide.

HITN: CELEBRATING 25 YEARS AS AMERICA’S FIRST PUBLIC Television NETWORK FOR LATINOS “*

Coastal Center for Obesity and Rancho Specialty Hospital launched a new advertising campaign created by PlanetWoot and geared to the Hispanic community of Southern California: “Hay mucho por vivir” which when adapted translates to “There is much more to live.” This campaign highlights the deep and proven experience of Dr. Milton Owens in combating obesity among this population.

The breakthrough television commercial, first of its kind in Spanish language, began airing this July and was produced by PlantetWoot, an Integrated Cross-Cultural Marketing Communications Agency based in Huntington Beach, CA. The campaign features real Coastal Center for Obesity patients relating the “turning point” which lead them to the decision of having the weight loss procedure. The advertising highlights the patients’ remarkable weight loss success stories and educates the community on the dangers of obesity. The commercial also emphasizes the Center’s and Dr Owens’ proven leadership in the field of weight loss surgery in the Hispanic community of Southern California.

Also featured in the commercial, is the success story of Francisco “Pacorro” Galvez, widely recognized Hispanic radio personality who weighed 335 pounds before his surgery with Doctor Owens and after only 12 months has lost over 135 pounds and has completely turned his life around. Paco “Pacorro” Galvez can be heard Monday though Friday from 6:00 AM to 10:00 AM on Recuerdo 103.9, 98.3 FM.

The television campaign consists of one :60 and three :30 commercials which will be first shown in selected Southern California markets, to later be grown state-wide then nationally. The advertising can be viewed at www.soluciondepeso.com. The activity will also be supported later by a radio advertising campaign.

“We are completely impressed with the results of the campaign so far,” said Lisa Gladstone, Director of Business Development at Coastal Center for Obesity. She added, “PlanetWoot’s work has exceeded our expectations, compared to other agencies their client service and cost savings are unbeatable, the quality of the commercials is top notch and the response has been overwhelming. We could not be any more pleased.”

In addition to their expertise in Health services PlanetWoot (www.planetwoot.com) is an award winning team with Fortune 500 client experience, having worked with national and international companies such as: McNeil Consumer Products, Aetna, DIRECTV, Sears, Verizon, Wells Fargo Bank, Antena 3 (Spain), Ford, and many others. They also work with smaller businesses with local and regional needs, meeting the challenges of reduced budgets and today’s economy through cost effective solutions.

Dr. Owens and Coastal Center for Obesity are the leaders in bariatric surgery in the Hispanic community, backed by Rancho Specialty Hospital, with advanced medical technology and friendly and understanding personnel.

For additional information about Coastal Center for Obesity, please visit www.coastalobesity.com, or contact Carlos Sosa at PlanetWoot to set up an interview with Dr. Owens.

Carlos Sosa
PlanetWoot
714.841.5557
www.planetwoot.com“*

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Pasiones es el nombre del nuevo canal dedicado 100 por ciento al género de la telenovela que comenzará a transmitirse por DIRECTV a partir de este mes para América latina, según informaron fuentes combinadas. “*

JetBlue Airways Corporation (Nasdaq: JBLU), together with website language management (WLM) company MotionPoint Corporation, today announced the launch of the much-anticipated Spanish version of www.JetBlue.com, offering a more robust online shopping experience for the value airline’s Spanish-speaking jetters. Customers who prefer to shop for flights en espanol can now log on directly to www.jetblue.com/espanol or click the link at the top of the JetBlue.com homepage to access the site.

While most of the content is a direct translation of the English version, Hispanic-specific marketing messages and offers will also be posted. In the first phase, more than 90 percent of the JetBlue.com site is Spanish-enabled. Additional links, including: Work Here; Investor Relations; and some of the airline’s ancillary products will be translated in the near future. Translation of JetBlue’s kiosks, confirmation itineraries and pre-flight emails and consumer emails will also be part of phase two.
To translate the site into Spanish and keep it updated, JetBlue hired business partner MotionPoint Corporation. The company combines human translation with technology to deliver a fully enabled, multilingual web experience. Rather than building a second website, MotionPoint’s TransMotion(R) technology adds another “language layer” to the original jetblue.com site.
“As JetBlue continues to expand into more and more Spanish-speaking markets, it is essential that we provide a robust bilingual website to stay culturally relevant to our largely diverse audience of JetBlue customers,” said Michael Stromer, Director of Interactive Marketing for JetBlue Airways. “MotionPoint gives us the responsiveness and translation quality that we demand to preserve our brand and deliver the core JetBlue Experience to our Latino and Hispanic communities.”
“JetBlue is such an innovator when it comes to surprising and delighting its customers. We are thrilled to be associated with JetBlue and are particularly pleased with their commitment to serving the rapidly growing Hispanic market here in the United States,” said Chuck Whiteman, Senior Vice President of Client Services for MotionPoint.
JetBlue recently announced expansion plans in Florida, Puerto Rico and the Caribbean, including the Dominican Republic. The site is a further example of the airline’s commitment to its bilingual Customers and Crewmembers in its efforts to grow its Hispanic markets.
MotionPoint Corporation offers clients a turnkey solution to publish their fully functional websites in multiple languages. MotionPoint’s proprietary technology makes it easy to add any language to any website — and radically improves the ROI of doing so. The company serves U.S. based and international clients from its headquarters in South Florida. For more information about MotionPoint, please visit www.MotionPoint.com.
New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft “BetaBlue,” a first among U.S. domestic airlines. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit www.jetblue.com/promise for details. JetBlue serves 53 cities with 600 daily flights. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.
DIRECTV(R) service is not available on flights outside the continental United States. (C)2008 JetBlue Airways
“

Spanish Broadcasting System (SBS) (NASDAQ:SBSA) and Mega TV, the fastest growing Hispanic television channel in the United States, today announced the launch of “Mega Modelo 2009,” a beauty contest where viewers can vote for six male models and six female models to be featured in next year’s Mega TV calendar. The contest will run during the broadcast of the Brazilian novella, “Belissima,” which premieres on Monday, June 30, at 6:00 PM ET on MegaTV.

The contest will run from July 14 through August 24, and each week, two models will be selected from the group of nominees. The winners will be chosen by the audience who can vote by visiting www.mega.tv or www.lamusica.com, and announced on September 3.

All twelve winners will travel to Miami for the final photo-shoots and to create a video to give the audience a behind the scenes look at the entire Mega TV calendar production process. The final calendar will be available in November.

As the contest is happening, the Brazilian novella, “Belissima,” will be airing every Monday at 6:00 PM ET on Mega TV. Produced by Brazilian Globo network “Belissima” tells stories related to the world of fashion from a lingerie factory.

Do not miss on the exciting premiere of “Belissima” on June 30 at 6:00 PM ET on Mega TV Channel 22 in South Florida, Channel 405 in DirecTV Mas, Channel 57 in West Palm Beach and Channel 169 in DirecTV Puerto Rico, and get ready to vote for your favorite male and female models during the “Mega Modelo 2009″ contest. “

www.latinforce.net [Latin Force Group, LLC] recently appointed Arthur Rockwell to the position as Vice President of Enterprise Sales.

Arthur is a respected sales and marketing executive within the industry and brings nearly two decades of experience to the Latin Force team. He has spent most of his career educating and working with clients to assist them with tapping into the increasingly diverse and affluent U.S. Hispanic market.

Most recently, Arthur worked for CBS Outdoor Latino as the Senior Vice President of Sales. While at CBS Outdoor, he piloted a new division to market, promote, and sell out-of-home media coverage of the U.S. Hispanic market. He has extensive experience in maximizing sales efforts by creating a motivating atmosphere for sales teams and fostering strong relationships with advertisers, marketers, advertising agencies, and media-buying organizations.

Arthur has an impressive background in sales and marketing, making him a significant asset to the Latin Force team. “Arthur’s experience leading sales organizations in multicultural media organizations will help ensure that more enterprises across industries and throughout the United States enjoy the benefits of Latin Force,” says Managing Partner and Co-Founder, César Melgoza.

Additionally, Arthur received a number of awards for his outstanding success. In 2006, he was named the Out-of-Home All Star by Adweek’s Marketing & Medios magazine. In 2007, Arthur was nominated for Hispanicad.com Media Executive of the Year. He was also named the Co-chairman of Outdoor Advertising Association of America (OAAA) Multicultural Marketing Committee.

About Latin Force Group:
Latin Force Group is a strategy and market intelligence firm that provides cultural insights, consumer intelligence, go-to-market plans, databases, technology and analytics to help our clients achieve significant growth with America’s new mainstream consumers. The firm is headquartered in New York City with offices in Miami and Los Angeles. Among our diverse list of clients are: Allstate, American General Financial, BlueCross BlueShield, Farmer’s Insurance, DirecTV, General Mills, Humana, H&R Block, Mass Mutual, SuperValu, TracFone and Univision and. To learn more about the Latin Force Group, please visit www.latinforce.net.”*

Spanish Broadcasting System, Inc. will release Gabriel, its first mini series, in September 2008. Filmed in Miami, Venice and Puerto Rico, Gabriel is 12 hours long and will be broadcast in10 episodes. DirecTV Más will co-produce the project which was filmed in high-definition with 3-D animation.

Two well known personalities will be part of the series, Chayanne and José Luis Rodríguez “El Puma.” Chayanne plays Gabriel, a modern-day vampire in the network’s first miniseries produced by Megafilms, the company’s new entertainment division. Rodriguez plays Pizarro, another vampire.”*

The leading Spanish-language radio broadcasters in the U.S., including Spanish Broadcasting System (Nasdaq: SBSA), Entravision Communications Corporation (EVC), Univision Communications Inc. and Border Media Partners, have formed an industry-focused coalition to voice concerns about Arbitron’s proposed rollout of the flawed Portable People Meter (PPM) and the potentially harmful impact it could have in the industry as it relates to measuring Spanish-language media. The newly created group has been named the Spanish Radio Association (”SRA”).

The group held a meeting with Arbitron on June 6, 2008 during which they advocated the importance of properly evaluating the Hispanic audience measurement capabilities and effectiveness of Arbitron’s PPM before its full-scale implementation.

Representing the major Spanish-language broadcasters were Raul Alarcon, Jr., chief executive officer and president of Spanish Broadcasting Systems; Gary Stone, president and chief operating officer of Univision Radio; Jeffery Liberman, president of Entravision’s radio division; and Jeff Hinson, president and chief executive officer of Border Media Partners. Senator Robert Menendez (D-New Jersey) also attended the meeting to support the group’s strong concerns, and he reminded Arbitron’s chief executive officer Steve Morris that PPM will not only affect Spanish-language broadcasters but every Hispanic in the country.

“Ensuring that the next generation of audience measurement is accurately developed, tested, accredited, and ultimately accepted by the entire radio industry, is of critical importance,” said Alarcon. “The Hispanic population in the U.S. is growing rapidly and becoming more influential, while Spanish-language radio is becoming one of the most popular formats in the country. With that in mind, Arbitron must take the necessary steps towards understanding the impact this audience measurement tool will have on one of the industry’s most important constituencies.”

“Hispanic buying power is growing substantially and was estimated to be in excess of $840 billion dollars in the United States in 2007. Based on this growth, it is extremely important that Arbitron ensures sound methodology and representation of Hispanics,” added Liberman. “We urge Arbitron not to move forward with the rollout of PPM until all ethnic broadcasters are satisfied that the principles of fair market representation are being fulfilled.”

“We are 100% committed to ensuring accountability to advertisers, viewers and partners,” said Ceril Shagrin, executive vice president, Corporate Research Division, Univision Communications Inc. “However, this means we need to have accurate and actionable data. It is imperative that Arbitron ensures PPM effectively measures all audience segments before implementation. Any inaccuracy will impact the entire industry as it will not be reliable or credible.”

As part of the meeting, the SRA highlighted several key issues with PPM that need to be addressed before moving forward with the rollout, including panel sample size, the increased response rates, accurately identifying and tracking panelists’ country of origin, improved language weighting, accurate cell phone-only representation, fair measurement when it comes to high-density Hispanic areas and sharing of more detailed sample information including meter placement according to zip codes, among others.

The group intends to meet regularly with Arbitron in an effort to ensure any sample includes accurate measurement of Hispanic audiences in all markets that will be launching PPM as currency.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Mas. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com

About Univision Radio

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television and radio operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 20 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. The company’s corporate website can be found at www.entravision.com.

About Border Media Partners

Border Media Partners owns and/or operates 30 radio stations in five Texas markets including San Antonio, Austin, the Rio Grande Valley, Laredo, and Waco.”

Spanish Broadcasting System, Inc. announced the names of the supporting castmembers who will be sharing the set with Latino icons Chayanne (playing the modern-day vampire of the title role) and José Luis Rodríguez (El Puma) on “Gabriel”, the first miniseries aired by Mega TV and produced by the new entertainment division Megafilms, which is scheduled to debut in September. DirecTV Más also signed on as Co-producer of this groundbreaking project. “*

Democratic Presidential nominee, Barack Obama speaks with V-me’s Pulitzer Prizing winning journalist, Andres Oppenheimer about U.S.-Latin America affairs, U.S. Cuba relations, Columbia’s FARC insurgency, trade agreements and immigration on June 13 at 10pm(ET/PT). This interview marks one of the candidate’s first in-depth conversations focused on U.S.-Latin America relations and is presented as part of V-me’s PARTICPA 2008 election coverage.

In V-me’s exclusive national presentation of Oppenheimer Presenta, Andres Oppenheimer hosts a weekly panel featuring the Hispanic world’s most influential politicians, journalists, artists and advocates. Oppenheimer Presenta can be found on V-me each Friday at 10 p.m.(ET/PT)

“For the centerpiece of Latin America policy there are several things that need to be there, the idea of freedom and democracy, security and opportunity for all the people of Latin America.”

Sen. Barack Obama’s interview is part of the V-me’s ongoing PARTICIPA 2008 initiative, the most extensive election coverage in Spanish. V-me’s PARTICIPA 2008, funded in part by the Corporation for Public Broadcasting, raises the bar for intelligent political analysis and discourse in Spanish, and also drives increased voter education and registration among Latinos nationwide

V-me reaches more than 6 million Hispanic homes and is presented locally by public TV stations and carried on basic digital cable and digital broadcast in many cities and nationally on DIRECTV Ch. 440, DISH Network Ch. 9414 and DISHLatino Ch. 846. To find specific channel information for your market, visit www.VmeTV.com

About V-me:
V-me, the new Hispanic option for the 2008-2009 upfront season, entertains and informs America’s Latino families in Spanish. V-me’s original, first-run, exclusive programming includes engaging primetime drama, music, sports, current affairs and Latin cinema, along with world class kids, food, lifestyle and nature. The 24-hour network, partnered with public television, is America’s largest Spanish digital channel. V-me is the first venture of the media production and distribution company, V-me Media Inc. To find out more visit www.VmeTV.com

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DirecTV is adding programming from three networks owned by Mexico’s TV Azteca to its satellite TV service this week, as part of its Spanish-language DirecTV Mas package. The new channel, called Azteca Mexico, significantly boosts Azteca’s reach in the U.S., while bolstering DirecTV’s offerings for Hispanic viewers. It’s set to debut June 11.

DirecTV already carries programming from Azteca America, a Spanish-language network created specifically for the U.S. Hispanic market. According to Azteca Networks CEO Adrian Steckel, the new DirecTV channel “will complement our successful broadcast network and together, the two channels will form Azteca Networks.”"*

Azteca Networks, the provider of the fastest growing Hispanic broadcaster Azteca América and DIRECTV, Inc., provider of the nation’s leading satellite television service, announced today the launch of Azteca México, a brand new 24-hour satellite-only channel to be aired through DIRECTV Más in the United States. Azteca México will offer exclusive programming from TV Azteca’s three Mexican networks: Channel 7, 13 and Proyecto 40 and will differ from programming viewers receive on broadcast network Azteca América. Azteca México will air on Channel 442 nationwide and be identified in programming guides as AZM 442, starting Wednesday, June 11, 2008.

Azteca México will offer viewers programs in the U.S. many of which will be shown at the same time as they air in Mexico on TV Azteca. These shows include hit Mexican novelas Todo por Amor and Vivir Por Ti, news from TV Azteca’s own Hechos and the hottest reality and entertainment shows like Poker de Reinas, a racy, fun morning show featuring four beautiful Mexican hostesses and Venga la Alegria, TV Azteca’s leading morning show.

“Azteca México will complement our successful broadcast network and together, the two channels will form Azteca Networks, the most sought-after Mexican programming package in the United States,” assured Azteca Networks CEO, Adrian Steckel. “Azteca México is aimed at a specific segment of the market – the viewer who craves that daily Mexican connection, with newscasts, novelas and entertainment programs offered the same day they air in Mexico.”

“Now for the first time ever, friends and family in Mexico and the U.S. can watch top-rated Mexican programming at the same time. No other Spanish-language content provider can offer this experience,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “The addition of Azteca México to DIRECTV’s robust Spanish and English programming packages gives the U.S. Latino community an exclusive television experience in the comfort of their own home.”

To celebrate the new network’s launch, Azteca América and DIRECTV, Inc. will co-host a star-studded, private VIP reception on Thursday, June 12, 2008 in Hollywood, CA. Stars will arrive on the red carpet and enjoy an evening of cocktails and entertainment. Celebrities scheduled to attend include: Pati Chapoy (Ventaneando América), Renán Almendárez Coello “El Cucuy” (Azte Pa’ Cá), Javier Alatorre (Hechos), Yahir (La Academia), Claudia Álvarez (Bellezas Indomables), Diego Olivera (Vivir Por Ti), Omar Fierro (Vivir Por Ti), Fernando del Solar (Venga la Alegría), Mónica Castañeda (Famosos en Jaque), Eduardo Xol (ABC’s Extreme Makeover: Home Edition), Emiliano Diez (formerly with The George Lopez Show). There will be red carpet fashion commentary by Patti López (93.9 FM) and more! For press credentials please see contacts below.

The distribution agreement is a major win for Azteca Networks, following the March 2008 agreement to nationally distribute Azteca América’s Pacific feed on DIRECTV Channel 441. Azteca México programming will be available nationwide and accessible to DIRECTV Más customers at no additional charge.

Top programs:

Hechos: Three times a day, Azteca México will air Mexico’s news leaders: Hechos AM, Hechos Meridiano and Hechos de Noche. Hechos de Noche is anchored by veteran journalist Javier Alatorre. For over twenty years, Alatorre and TV Azteca’s stellar reporting team have been recognized as the premiere source for news delivered to the Mexican public. (TVA 13)

Venga la Alegría: Hosted by Fernando del Solar, Ingrid Coronado, Raúl Osorio and Sergio Sepúlveda, Venga la Alegría is the morning magazine show that makes you feel at home. Full of recipes, gossip and surprises, this program is a fun, energetic way to start the day! (Live from TVA 13)

Todo por Amor: A TV Azteca classic novela. After 26 years of marriage, Carmen (Angélica Aragón) finds that her husband, Enrique (Fernando Luján), is unfaithful. Carmen’s marriage falls apart, but her fight to survive gives birth to new hope. Co-starring: Plutarco Haza, Cecilia Suárez and Ana de la Reguera. (TVA 13)

Vivir Por Ti: Beautiful, middle-aged housewife, Natalia (Elizabeth Cervantes), rediscovers herself after leaving her unfaithful husband, Juan Carlos (Diego Olivera). In the arms of Roberto (Omar Fierro) and later with Emiliano (José Angel Llamas), Natalia finds new love, but then her husband wants her back. Vivir Por Ti takes viewers on a rollercoaster of emotions as they question why destiny always plays with those who are perpetually searching for love. (TVA 13)

Poker de Reinas: Hosted by Rossana Nájera, Luz Blanchet, Anette Michel and Andrea Escalona, “Queen’s Poker” is not a card game, but a morning show that provides an entertaining safe-haven for women to “let it all hang out!” The beautiful hosts share their innermost secrets, advice, personal stories and even tips on the best weekend getaways. A hit in Mexico, Poker de Reinas is sure to attract women—and men—from coast-to-coast in the U.S. (Live from TVA 13)

Informativo 40 (Edicion Tarde): With a fresh, casual and professional approach, Óscar Mario Beteta and Paulina Sodi bring viewers up-to-date on the latest political and economic events in this Afternoon Edition. (Proyecto 40)

Info 7 Tarde: This innovative newscast is prepared exclusively for a dynamic audience. Here, entertainment and technology combine to deliver news at a fast pace. With high ratings on Mexican TV, Info 7 Tarde offers news from different angles making the program a favorite. (TVA 7)

Buenas Noches con Edith Serrano: Immediately following Hechos with Javier Alatorre, Azteca México offers a 15-minute informative brief of the day’s most upbeat stories. The idea is to end the day on a positive note, hosted by the talented, beautiful Edith Serrano. (TVA 13)

Los Protagonistas: Monday through Friday, enjoy the best daily sports recap on Spanish-language TV on Los Protagonistas. With the most outrageous commentaries and in-depth analysis, no other show brings viewers more sports news! (TVA 13)

A Quien Corresponda: Mexico is a country of constant change, growth and development; nevertheless, it is also a country of social imbalances and marginality. After 17 years on the air, A Quien Corresponda has become one of the most respected shows in Mexico and offers an outlet for the average person to be heard and understood while seeking answers to the countries’ pressing issues. (TVA 7)

Por Fin el Fin: Hosted by Betty Monroe, Franc Meric, Jessie Cervantes, Alejandro Suárez, Omar Fierro and Cristopher Nigel, Por Fin el Fin is a morning weekend magazine show that brings viewers the best entertainment without ever having to leave the house. (TVA 13)

Animal Nocturno: Animal Nocturno is an entertainment and political magazine show hosted by journalist Ricardo Rocha and actress Patrician Llaca and brought to the U.S. by Azteca México to offer a different perspective on music, theater, dance, movies and art. With different sections, Animal Nocturno is truly a multi-faceted show. (TVA 13)

Deportes Azteca México: Created exclusively for DIRECTV Más, sports fans will enjoy this weekend sports roundup with witty commentary, final stats and play-by-play analysis of the week’s most exciting players and games.

About Azteca América

Azteca América is the alternative choice in broadcast television for Spanish-speaking families residing in the United States. As the fastest-growing Hispanic network, Azteca América now reaches 89% of Hispanic households in the U.S., operating in sixty two markets nationwide. Azteca América can also be seen on DIRECTV Más Channel 441 (AZA 441). Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V, Azteca América has access to the best programming from TV Azteca’s three national networks including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming to Spanish-speaking viewers and unique advertising solutions to partners seeking to reach the most dynamic market in the country.

About DirecTV Más™

DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45(a) Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 250 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVmás.com or call 1-866-501-1Más (627).

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Spanish Broadcasting System, Inc. (SBSA) (NASDAQ: SBS) announced today that the final episode of the popular Brazilian soap opera “Chocolate con Pimienta,” better known as “Pepper Chocolate,” will be Friday, May 30. The show will air from 6:00 PM to 7:00PM PT on Channel 405 of DirecTV Mas and from 7:00 PM to 8:00 PM EST on DirecTV Puerto Rico.

“Pepper Chocolate” takes place in a 1920s small town whose economic prosperity depends solely on a local chocolate factory. It is a romantic comedy about a young girl, Ana Francisca, played by Mariana Ximenes, who grows up poor and unattractive. After spending her whole life being ridiculed and humiliated by her town, she grows up to become a beautiful, stylish and wealthy woman who is set on getting her revenge. Eventually, however, she meets a young man named Danilo, who is played by Murilo “The Clone” Ben�cio, and the two fall in love. The story takes a strange turn when the two lovers are caught in a love triangle with Olga, who is played by Priscila Fantin, a girl that is bent on stealing Danilo from Ana Francisca.

Throughout its run on the air, “Pepper and Chocolate” achieved an average of 66% share in Brazil and had a faithful audience on Mega TV Channel 22 in Miami and through DirecTV Mas throughout the rest of the country.

Do not miss the last episode of “Pepper Chocolate” Friday, May 30, on Channel 405 of Direct TV Mas from 6:00 PM to 7:00 PM PT and on Direct TV Puerto Rico from 7:00 to 8:00 PM.”

Spanish Broadcasting System recently launched a weekly 60-minute news and entertainment summary program, Mega Reporte, described as an in-depth journalistic program created to examine the issues and topics that directly affect the Hispanic community in the United States and abroad. It airs Sundays at 10 pm ET (7 pm PST) on Mega TV Channel 22, DirecTV Más Channel 405, and at 11 pm in Puerto Rico on DirecTV Channel 169.”*

DIRECTV Más™, DIRECTV’s Spanish-language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media during upfront week in New York. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

The media event will take place Thursday, May 15 from 6:30-8:30 p.m. at New World Stages complex in the heart of Manhattan (340 West 50th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más™ offers the widest array of Spanish-and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45a Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).

a Includes English-Language broadcast channels with alternate Spanish audio.

Members of the media who would like to attend the May 15 event should contact Cristina Del Cueto 305-669-6789 / cristinadc@dmgsolutions.net

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.”*

Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) announced today that José Luis Rodriguez, or “El Puma” as he is commonly known, has joined the cast of “Gabriel,” the highly anticipated vampire-themed miniseries produced by MegaTV that will begin airing in September of this year.

In “Gabriel”, the renowned Venezuelan actor and singer will play Pizarro, the bloodthirsty Spanish conquistador-turned-nightstalker. In the storyline, Pizarro is cursed by an Incan priestess as revenge for destroying her village. Gabriel (played by international superstar Chayanne) is a modern day vampire and a tortured soul whose only hope of salvation lies in reuniting with his reincarnated soulmate, Eva (played by Mexican starlet Angelica Celaya), who was herself murdered by Pizarro over 300 years ago. Upon learning of her reincarnation, Pizarro sets out once again to rob Gabriel of his long-lost love.

An accomplished actor and singer, Jose Luis Rodriguez has played the lead role in most of the 18 soap operas in which he’s appeared. Rodriguez earned the nickname “El Puma” due to his characteristic “wildcat” performance on stage during a singing career that has spanned three decades.

“Jose Luis Rodriguez is truly a rare, once-in-a-lifetime talent,” said Cynthia Hudson, Chief Creative Officer and Executive Vice President of Spanish Broadcasting System. “We are proud and honored to have ‘El Puma’ play a leading role in the miniseries and we are equally confident that he and Chayanne will make ‘Gabriel’ a winner!”

Mega TV has achieved unprecedented ratings with entertainment-based reality programming since its launch in 2006. “Gabriel” is the first originally scripted miniseries for Mega TV and Megafilms, the new film entertainment division of Spanish Broadcasting System.

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Más. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com .

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Spanish Broadcasting System, Inc. the “Company” or “SBS” Nasdaq: SBSA today reported financial results for the quarter ended March 31, 2008.

Results and Discussions

For the quarter ended March 31, 2008, consolidated net revenue totaled $36.4 million compared to $38.9 million for the same prior year period, resulting in a decrease of $2.5 million or 6%. This consolidated decrease was mainly attributable to our radio segment which had a net revenue decrease of $3.8 million or 10%, offset by an increase in our television segment net revenue of $1.3 million or 62%. Our radio segment had a decrease in net revenue primarily due to lower local and national sales. The decrease in local sales occurred primarily in our Miami, Los Angeles, New York, and Chicago markets, offset by an increase in our Puerto Rico market. The decrease in national sales occurred in our Miami, Chicago, and New York markets, offset by an increase in our Los Angeles market. Our television segment net revenue growth was primarily due to increases in subscriber revenue related to the DirecTV affiliation agreements, local spot sales, and local integrated sales.

Operating loss income totaled $2.8 million compared to $6.0 million for the same prior year period. The loss was attributable to the continuing effects of a soft economy and increases in programming and marketing investments during the quarter. Operating loss income before depreciation and amortization and gain on the disposal of assets, net, a non-GAAP measure, totaled $1.4 million compared to $7.1 million for the same prior year period. The consolidated decrease was primarily attributed to the $7.9 million decrease in our radio segments operating income before depreciation and amortization and gain on the disposal of assets, net, and the $0.7 million increase in our television segments operating loss before depreciation and amortization and gain on the disposal of assets, net. Please refer to the Segment Data and Non-GAAP Financial Measures section for definitions and a reconciliation of GAAP to non-GAAP financial measures.

Loss income before income taxes totaled $5.9 million compared to $3.3 million for the same prior year period.

Raul Alarcon, Jr., Chairman and CEO, commented, “Our first quarter results reflect substantial growth momentum at MegaTV, offset by decreased revenues at our radio group due to the effects of a sluggish advertising environment. Consumer interest across our media assets has never been stronger and we are increasingly benefiting from our ability to provide a wide range of blue-chip clients with targeted advertising opportunities spanning TV, radio and online. Building on our partnership with DIRECTV, we are experiencing healthy traction among audiences in the nations largest Hispanic markets. We believe the growth opportunity at MegaTV is substantial as we execute our TV strategy and build awareness of our brand and differentiated content. Although the radio advertising market remains difficult primarily due to the impact of the economic downturn, we are successfully building on our loyal listener base in the nations top markets and continue to operate the leading Spanish-language radio outlets in the country, including the #1 Spanish-language station in America. Looking ahead, we remain focused on capitalizing on our solid content and expanded distribution platform to further build our audience and improve our financial results.”

Second Quarter 2008 Outlook

Taking into consideration the challenging advertising environment, we expect our second quarter 2008 consolidated net revenue to decrease in the mid-single digit range over the comparable prior year period.

First Quarter 2008 Conference Call

We will host a conference call to discuss our first quarter 2008 financial results on May 8, 2008 at 1:00 p.m. ET. To access the teleconference, please dial 973 935-2407 ten minutes prior to the start of the call and reference passcode 42812440.

A live webcast of the teleconference will be available on the investor section of our corporate Web site at www.spanishbroadcasting.com/webcasts.shtml.

A replay of the teleconference will be available via telephone through May 15, 2008. U.S. participants can access the replay by dialing 800 642-1687 and international participants can dial 706 645-9291. The passcode for the replay is 42812440. A webcast of the teleconference will be archived on our Web site for seven days.”

With programming tailored to serve the viewing needs of the U.S. Hispanic community through a value oriented program offering, DIRECTV Más continues to establish its commitment to the Hispanic viewer through the recent addition of exclusive, high quality channels, leading the growing Spanish-language satellite television market into the future.
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