News (Noticias) Tagged ‘DIRECTV Mas’

DIRECTV Mas(TM), DIRECTV’s Spanish and English-language programming service, will unveil its latest Spanish-Language programming lineup and comparative advertising campaign to its dealers and media in Miami today.
Since its inception, DIRECTV Mas has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering tied to the latest high quality programming and service. Recent additions to its channel lineup reflect its commitment to serving the Hispanic population and lead the Spanish-language satellite television market into the future.
DIRECTV Mas’ robust programming packages include access to more than 45 Spanish-language channels with the most popular shows from the widest array of Latin American countries, including Puerto Rico, Venezuela, Dominican Republic, Colombia, Peru, Argentina, El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua, Panama, Chile, Bolivia, Ecuador, Mexico, and Spain. The top-rated programming lineup is comprised of 6exclusive channels nationwide including MEGA TV (national), TyC Sports, Centroamerica TV, Azteca Mexico, Telecentro, Foot School TV, and Cine Nostalgia and 3 exclusive channels on satellite TV Chile, Latinoamerica TV and Gol TV. The service also includes DIRECTV’s lineup of more than 230 English language channels, all available at an affordable monthly cost.
The DIRECTV Mas “Look Up Miami” campaign will touch the hearts of the Miami Hispanic community. Borrowing the rhythms of a famous encouraging Latin song, the campaign was developed to positively portray the flavor, sophistication and trendy aspects of the US Hispanic community in Miami. The campaign, produced in its entirety in Miami, clearly presents how DIRECTV Mas provides the most superior quality service in the South Florida area with the number one customer service in its category, more Spanish language channels than its competitors, children’s programming in every package and the most advanced satellite technology available.
“DIRECTV is the only destination in South Florida for Hispanics who want the best programming from every Spanish speaking country in Latin America. No other pay TV provider can offer access to more than 45 Spanish-language channels, 230 English channels and more than 130 HD channels,” said John De Armas, vice president of WorldDirect. “We are looking forward to tonight when we unveil our latest Spanish-language channel lineup, as well as our Look Up Miami campaign. A campaign that clearly shows beaming down beats getting wired, any day of the week.”
As DIRECTV Mas expands its variety of channels to provide more entertainment, news, sports and education to the Hispanic community, the company has also incorporated digital video recorder (DVR) technology. This service aligns with DIRECTV Mas’ ongoing goal to be in the forefront of advanced technology and adapt to customer needs by allowing them to access their favorite shows whenever they want to watch them.
DIRECTV Mas will host an event this evening Nov. 18, 2008 at 6 p.m. in Brickell Key featuring the latest expanded channel offerings, as well as the unveiling of the comparative Look Up Miami campaign. For press credentials please see press contacts above. For more information or to order DIRECTV Mas customers can visit www.directvmas.com or call 1-866-501-1Mas (627).
About DIRECTV Mas
DIRECTV Mas(TM) offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45 Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Mas(TM) programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.DIRECTVmas.com or call 1-866-501-1Mas (627). “

-In an effort to continuously provide a comprehensive and high-quality programming lineup for the Latino community in the U.S., DIRECTV Más, DIRECTV’s Spanish- and English-language programming service, has launched Telecentro, a Central American Spanish-language channel that offers 24-hour news, entertainment and sports programming from the best-known TV channels from El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua and Panama.

Available to U.S. audiences for the first time, Telecentro is home to the best programming from Central America. In addition to the top-rated newscasts from El Salvador, Guatemala, Honduras, Costa Rica and Nicaragua, Telecentro offers the best produced youth and children’s entertainment, the most popular family programs during the weekend and the largest number of live soccer matches from the local national club tournaments from El Salvador, Guatemala, Honduras and Costa Rica.

“With the addition of Telecentro to the DIRECTV Más platform, we can now provide the growing Central American communities across the U.S. with programming that is relevant, exciting and connects them to their native country,” said John de Armas, vice president, WorldDirect, Inc. “No other content provider can offer this experience.”

“Telecentro is proud to bring the best of Central America to the U.S. for the first time, with the top-rated news, entertainment and sports,” said Angel Gonzalez, Telecentro. “Latinos in the U.S. can experience El Salvador, Guatemala, Honduras, Costa Rica and Nicaragua in the comfort of their own living rooms.”

To celebrate Telecentro’s launch in the U.S., DIRECTV and Telecentro are co-hosting a private VIP reception today in Washington, D.C. For press credentials please see contact information for this press release.

Top Telecentro programs highlights include:

* NOTI 7 is a Guatemalan newscast program covering national and international news.
* TELEDEPORTE is a Sunday sports newscast that covers sports in Guatemala with an emphasis in local soccer.
* NUESTRO MUNDO is a Monday to Friday magazine show produced in Guatemala, featuring news, entertainment and general interest programming, including but not limited to news, health, gossip, beauty tips, horoscope, culinary and traveling segments.
* TELEDOS is a Salvadoran newscast covering national and international news.
* VIVA LA MAÑANA is a Monday to Friday morning show produced in El Salvador featuring news, entertainment and general interest segments, including but not limited to news, health, gossip, beauty tips, horoscope, culinary and traveling segments.
* HOY MISMO is a Honduras newscast covering national and international news.
* ACCION 10 is a Nicaraguan newscast covering national and international news.
* FUTBOL TELECENTRO provides full-length coverage (live or first-run tape delayed) of soccer matches of the national major leagues of El Salvador, Guatemala, Honduras and Costa Rica.

Telecentro programming on DIRECTV Más is now available nationwide for viewers on TLCN, channel 429. DIRECTV Más current customers can enjoy Telecentro’s programming compliments of DIRECTV. For more information on DIRECTV and Telecentro, please visit www.directv.com and www.tvtelecentro.com.

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DIRECTV, Inc., provider of the nation’s leading satellite television service, is offering DIRECTV Más customers a look back at the golden era of Mexican cinema with the launch today of Cine Nostalgia, a new 24-hour exclusive classic Mexican cinema channel.

Airing on DIRECTV Más, DIRECTV’s Spanish and English-language programming service, Cine Nostalgia provides viewers with the best of Mexican cinema classic films and documentaries depicting life in Mexico during the twentieth century. Cine Nostalgia is now available nationwide on DIRECTV Más channel 424.

Cine Nostalgia offers the largest, most comprehensive library of top-rated films from the golden era of Mexican cinema, with several generations of favorite actors from Mexico and Latin America. The channel’s 24-hour programming showcases a variety of series such as “The Mexican Revolution,” “Comedy Wagon” and “Divas of the Tropics.”

The channel offers 45 different films every week, five new releases in prime time, and various documentary series including “Great Moments of Our Cinema,” “Great Moments of Our History” and “Great Music Moments,” as well as movie star biographies and historical moments of Mexico and the world. Cinema Nostalgia’s video library showcases mythical figures who have become some of the best film stars of several generations in Spanish cinema in Mexico and Latin America.

The channel pays tribute to the actors and actresses most representative of the 30’s, 40’s, 50’s and 60’s including Cantinflas, Pedro Infante and Maria Flex, the best of nostalgic movies that are now considered classic films. Cine Nostalgia also offers twelve daily programming blocks with different genres of films including dramas, comedies, music and action.

“DIRECTV Más is proud to partner with Cine Nostalgia to offer classic Mexican films & documentaries with exceptional cinematography that today is still considered superior film making,” said John de Armas, vice president, WORLDDIRECT, Inc. “No other Spanish-language content provider can offer this experience. The addition of Cine Nostalgia to DIRECTV’s Spanish and English programming packages gives the U.S. Latino community an exclusive and memorable television experience.”

Cine Nostalgia CEO, Carlos Vasallo said, “Cine Nostalgia is aimed at a specific segment of the market – the viewer who craves nostalgic cinema that creates feelings of longing, joy, sadness or love, led by the memory of people, places, and eras in Mexico that have filled their lives with importance and meaning. Cine Nostalgia is also aimed at the next future generation of viewers that have heard so much about the golden age of Mexican film, but have not had chance to experience it.””