HispanicTips » Dieste

Dieste breaks unique campaign to finish 2009 earlier: on November 30th.

Tomas — Wed, 18 Nov 2009 18:38:58 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

HP Insider, a multicultural marketing program developed by Dieste Inc. for HP, was recognized with the Echo Award for Information Technology. Dieste was the only Hispanic agency to win an Echo award this year.

Tomas — Fri, 30 Oct 2009 17:15:06 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Latincast a part of Dallas based Dieste & Partners interviewed the winners that were honored at the 2nd Adcolors Awards during the 11th ANA Multicultural Conference in Phoenix this week.

Tomas — Wed, 07 Oct 2009 17:52:09 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

So You Think You Really Know Spanish – From Diestepedia: A Closer Look at ‘Espanol’ in the U.S. Market

Tomas — Tue, 18 Aug 2009 15:04:27 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Dieste shares what it takes to develop a thriving marketing campaign

Tomas — Fri, 14 Aug 2009 14:28:25 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Listen to podcast interview with Aldo Quevedo, president, Dieste Dallas about reinventing the Hispanic agency

Tomas — Wed, 03 Dec 2008 17:39:54 +0000

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Don’t Hate the Player, Hate the Game – How the Nissan Multicultural Review Proves Chris Rock’s Point

Tomas — Tue, 07 Oct 2008 18:43:05 +0000

Dieste Inc. Breaks Through – With a Nod to Agency’s Creative Legacy and a Vision Focused on Pan Cultural Consumers, Dieste Brand Transforms With New Logo, Name, Philosophy

Tomas — Thu, 02 Oct 2008 17:06:33 +0000

Nissan North America has named Omnicom Group’s Hispanic shop Dieste Harmel & Partners, Dallas, as its lead agency to handle the multicultural marketing business for its Nissan and Infiniti brands following a review, sources confirmed today (Sept. 29).

Tomas — Tue, 30 Sep 2008 18:35:16 +0000

Dieste Resigns Interstate Battery Biz

Tomas — Thu, 14 Aug 2008 18:26:18 +0000

Read More in English: www.marketingymedios.com Traducido: usando Google o Altavista/Babel Fish

Hispanic ad agency Dieste announced the appointment of Scott Gassert as media general manager.

Tomas — Fri, 08 Aug 2008 03:03:59 +0000

Read More in English: hispanicad.com Traducido: usando Google o Altavista/Babel Fish

Dieste & Florida State University Center for Hispanic Marketing Communication develop Experiential Program

Tomas — Thu, 24 Jul 2008 16:11:18 +0000

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5 of 10 Most Memorable Ads in Spanish TV produced by Dieste.

tomasz — Tue, 29 Jan 2008 14:46:46 +0000

"Dieste, Harmel & Partners developed five of the top 10 ads ranked as most effective in engaging Spanish-language TV audiences, according to the first Hispanic ad evaluation research developed by IAG Research. "

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Dieste in Search of a CEO

Tomas — Fri, 11 Jan 2008 12:14:21 +0000

"Omnicom Group is looking for a new CEO for its biggest U.S. Hispanic agency, Dieste Harmel & Partners, following a behind-the-scenes restructuring. "

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Grupo Gallegos, Dieste, Harmel & Partners And Vidal Partnership Are Most Awarded Winners at 9th Annual Advertising Age Hispanic Creative Advertising Awards – Press Release

Tomas — Tue, 06 Nov 2007 16:25:13 +0000

"Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board. The Best of Show winning spot, titled "Ketchup," pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. "The judges picked a Best of Show that showed that price promotions, which usually aren't very creative, can be winners if they are based on a clever idea," said Laurel Wentz, Advertising Age's international and multicultural editor. This year's competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch's Bud Light, which debuted on the Super Bowl this year. "We continue to raise the bar in creative excellence," said Jackie Bird, AHAA chairwoman and president of WingLatino. "The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren't creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers." The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier. For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald's/U.S. marketing. The awards show followed AHAA's fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El DÃa de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez. A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age. The complete list of Ad Age's 2007 Hispanic Creative Advertising Awards winners follows. TELEVISION GOLD -- Entertainment/Media: Comcast Triple Play "Ketchup", Grupo Gallegos, Long Beach, CA -- Grocery Products: Energizer e2 Lithium "Immortal," Grupo Gallegos, Long Beach, CA -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Ley de Gravedad", Grupo Gallegos, Long Beach, CA -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Suenos" "Risas" "Ley de Gravedad" campaign, Grupo Gallegos, Long Beach, CA SILVER -- Alcoholic beverages: Heineken "Lluvia," The Vidal Partnership, New York -- Automotive: Volkswagen "Confrontation," Creative on Demand, Miami -- Entertainment/Media: Comcast Triple Play "Pedro" Grupo Gallegos, Long Beach, CA -- Entertainment/Media: Comcast Triple Play "Ladron", Grupo Gallegos, Long Beach, CA -- Grocery Products: Clorox-Glad Force Flex Trash Bags "Trash Tamer", Dieste Harmel & Partners, Dallas -- Non-Alcoholic Beverages: Pepsi-Sierra Mist "Cash Register", Dieste Harmel & Partners, Dallas -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Suenos", Grupo Gallegos, Long Beach, CA -- Technology/Communications: Sprint "Silencio", The Vidal Partnership, New York -- Travel: Continental Airlines "Taller", Bromley Communications, San Antonio, TX BRONZE -- Automotive: Volkswagen "Kung Fu" "Timbales" campaign, Creative on Demand, Miami -- Entertainment/Media: MTV "Calle," La Comunidad, Miami -- Grocery Products: Clorox Disinfecting Wipes "Hide and Seek", Dieste, Harmel & Partners, Dallas -- Technology/Communications: Sprint "Todo Sobre Mi Familia", The Vidal Partnership, New York -- Travel: Continental Airlines "Espanol" campaign, Bromley Communications, San Antonio, TX TV (PUERTO RICO) SILVER -- Retail/Fast Food: Radio Shack-Memory Card "Gobernadores", Draftfcb, San Juan, PR BRONZE -- Grocery Products: Unilever-Ragu "Hindu", JWT San Juan -- Public Service: Alzheimer's Foundation "Polaroid", BBDO Puerto Rico RADIO SILVER -- Comcast Cable Latino "Media Naranja", Grupo Gallegos, Long Beach, CA BRONZE -- Tecate "Virus Estornudo", Grupo Gallegos, Long Beach, CA -- Comcast Cable Latino "Diga", Grupo Gallegos, Long Beach, CA NONTRADITIONAL/GUERRILLA MARKETING SILVER -- Personal Music "Paisa", Alma DDB, Miami BRONZE -- Personal Music "Directions" campaign, Alma DDB, Miami -- Personal Music "Voice Over" Alma DDB, Miami NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO) GOLD -- Amnistia Internacional "La Casa del Horror", JWT San Juan SILVER -- Toyota Yaris "Manijas", Badillo Nazca Saatchi & Saatchi, San Juan MULTIMEDIA/INTEGRATED BRONZE -- Comcast Triple Play "Mosca""Ketchup""Ladron" campaign, Grupo Gallegos, Long Beach, CA NEWSPAPER GOLD -- Procter & Gamble-Tide "Stains Attack: French Fry, Jam, Soup", Conill NEWSPAPER (Puerto Rico) BRONZE -- Amnistia Internacional "John Wayne Gacy""Ted Bundy" "Pee Wee Gaskins" campaign, JWT San Juan OUT OF HOME SILVER -- Procter & Gamble-Tide "Messy Things: Coffee, Ketchup, Wine"campaign, Conill OUT OF HOME (Puerto Rico) GOLD -- Verizon Wireless "Llamadas Interrumpidas: Mucho, Busca, Conmigo" campaign, Badillo Nazca Saatchi & Saatchi, San Juan MAGAZINE BRONZE -- Clorox-Pine Sol "Sniff", Dieste Harmel & Partners, Dallas MAGAZINE (Puerto Rico) SILVER: -- PR Alzheimer's Foundation "Forgotten Animals: Fish, Cage" campaign, BBDO PR BRONZE: -- Toyota FJ Cruiser "Laberinto", Badillo Nazca Saatchi & Saatchi, San Juan BEYOND HISPANIC GOLD: -- Anheuser-Busch Bud Light "Class," LatinWorks, Austin, TX SILVER: -- Chicago Latino Film Festival "Cowboys," Lapiz, Chicago -- Katrina Foundation "Bin Laden", La Comunidad, Miami BRONZE: -- Xtra Pine "The Cleaning Hunk" Ole, New York -- 1-2-3 Divorce "I don't" "Leave the Bride" "Why Wait", Dieste Harmel & Partners -- Katrina Foundation "Picture in Picture" campaign, La Comunidad, Miami BICULTURAL/ENGLISH-SPEAKING HISPANICS (No Gold) SILVER: -- Mun2 "Fences, Dream, Quiz Show" campaign, La Comunidad, Miami -- Mun2 "Snoop Dogg Knows Best" campaign (1st 3 spots only), Mun2 BRONZE: -- Toyota Motor Sales "Mundoyaris", Conill, Los Angeles -- [view at http://www.conill-ideas.com/mundoyarisdemoespanol] -- Mun2 "Hotline Weird Callers" campaign, Mun2 INTERACTIVE: INTERACTIVE/WEB SITE GOLD: -- McDonald's "LoMcximo," Alma DDB, Miami (View at http://www.iclatinamerica.com/app/lomcximo) SILVER: -- Toyota Motor Sales' "Yaris Music Lab," Conill (View at http://conill-ideas.com/musiclabespanol) INTERACTIVE/BRANDING SILVER: -- Art Basel Invitation, La Comunidad, Miami (View at http://www.lacomu.com/artbasel) BRONZE: -- Sprint "Sprint Center", The Vidal Partnership, New York (View at http://mediakit.adage.com/hispanicawards/vidal/sprint.html) INTERACTIVE/ONLINE AD BRONZE: -- Hyundai "Respect," Alma DDB, Miami (View at http://www.iclatinamerica.com/app/respect) DIRECT MARKETING GOLD: -- Verizon FIOS campaign, La Agencia de Orci, Los Angeles BRONZE: -- American Honda Motor, "Guataburger", "Bersache", "SiGuerld" campaign, La Agencia de Orci, Los Angeles About AdAge: Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more. Advertising Age is published by Crain Communications, Inc. About AHAA: The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of more than $930 billion. Visit http://www.ahaa.org/ for more information. "

Dieste Promotes Quevedo to President, CCO

Tomas — Thu, 31 Aug 2006 15:37:29 +0000

"Dallas-based Dieste Harmel & Partners has announced that Aldo Quevedo, formerly executive creative officer and managing partner, has been named president and chief creative officer. Simultaneously, Tony Dieste, the agency's CEO, becomes chairman and chief idea officer, and Warren Harmel, previously president, becomes CEO and chief insights officer."

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Dieste, Gallegos, La Comunidad, LatinWorks Honored in Spain

Tomas — Thu, 01 Jun 2006 14:17:05 +0000

"Four U.S. Hispanic advertising agencies won gold, bronze and silver awards at this year's El Sol Festival Publicitario Iberoamericano, Spain's most prestigious advertising awards festival, which took place in the northern city of San Sebastián May 25-27. In the cinema/television category, Long Beach-Calif.-based Grupo Gallegos took home a gold, a Sol de Oro, for "Beard," a 30-second TV spot for Energizer. The shop also earned a bronze, a Sol de Bronce, for its campaign for the California Milk Processor Board. Two of the campaign’s three spots, "Amazing Contortionist" and "Teeth Town," were singled out."

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Hyundai Initiates Hispanic Agency Review, Dieste Will Not Defend

Tomas — Fri, 07 Oct 2005 19:31:56 +0000

"Hyundai Motor America has placed its Hispanic advertising account into review, and Dallas-based Dieste Harmel & Partners -- which has served as the car maker’s agency of record since 1999 -- has said it will not participate."

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Dieste Harmel Partners advertising of Dallas knows how to reach the Latino market. The ad agency has grown from two employees 10 years ago to 250 today — the third largest Hispanic ad agency in the United States.

Tomas — Fri, 15 Jul 2005 16:17:52 +0000

For years, advertisers simply would translate English-language ads into Spanish and call it a day in terms of reaching the Hispanic buying market. The approach no longer will work on the fastest growing segment of the U.S. population that has a buying power projected to hit $1 trillion by 2008. article in English / artículo en [...]