News (Noticias) Tagged ‘demographics’

“There were 11.9 million unauthorized immigrants living in the United States in March 2008, according to new Pew Hispanic Center estimates. The size of the unauthorized population appears to have declined since 2007, but this finding is inconclusive because of the margin of error in these estimates.

However, it is clear from the estimates that the unauthorized immigrant population grew more slowly in the period from 2005 to 2008 than it did earlier in the decade.

It also is clear that from 2005 to 2008, the inflow of immigrants who are undocumented fell below that of immigrants who are legal permanent residents. That reverses a trend that began a decade ago. The turnaround appears to have occurred in 2007.

The Pew Hispanic Center also estimates that inflows of unauthorized immigrants averaged 800,000 a year from 2000 to 2004, but fell to 500,000 a year from 2005 to 2008 with a decreasing year-to-year trend. By contrast, the inflow of legal permanent residents has been relatively steady this decade.”

I had the opportunity to see the beginning of Camp Obama Colorado, a Latino community leadership training held in Denver and I have to say that I was impressed.

160 people had registered and although I don’t know the final count of those actually attending the house was essentially packed. They were there from various parts of Colorado from all age groups to partake in what Obama’s Latino team calls “helping local Latino leaders empower themselves with the skills to mobilize voters in their Colorado communities.”

Now what impressed me was that this was actually physical action backed by Obama’s money to work on a grassroots approach. Throughout my three years of covering Hispanic & Latino news, I have heard and seen a lot of lip service and little action from a variety of sources. Similar sentiments have been shared with me many times by fellow Hispanos. So this approach literally made me smile.

In case you don’t know Obama has pledged $20 million to Latino outreach. This is more than any party has ever earmarked to target our growing powerful group and just the start of things to come in. Instead on simply purchasing ads and throwing them up on Spanish-Language media some of that money is going to this project that has already been held in 8 states. This runs counter to the stereotype of today’s marketing approach to our diverse community. This is a brilliant stroke if you ask me and fits into the team’s overall goal of registering as many Latinos as possible. After all, advertising on a national Spanish news TV program would reach only 39% of Hispanic voter and although this is from a 2004 Pew Hispanic study it still reflects today’s basic Hispanic language demographics.

Congrats to Temo Figueroa and his team for this innovative approach on a national level and to Barack Obama for supporting them.

Dipped, topped or eaten plain, America loves snacks. But new research from Mintel shows that not all Americans snack the same. Hispanics, the fastest growing population in the US, differ significantly in their snacking habits.

Mintel’s exclusive consumer survey reveals that Hispanic adults are twice as likely as non-Hispanics to reward their children’s good behavior with salty snacks (41% versus 19%).

But salty snack consumption among Hispanic adults is low, possibly due to traditional food preferences. Of five snacks—potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks—only 65% of Hispanics report eating three or more regularly (versus 80% of the general population).

Other key Mintel findings:

* Hispanics emphasize mealtime, with snacks often perceived as appetite-spoilers. Mintel found Hispanics more interested in packages with “small portions” than the general population
* Frozen snack usage is extremely low among less acculturated Hispanics, but more acculturated Hispanics eat them at the same rate as other Americans
* Hispanic children show higher preference for healthy snacks like yogurt, cheese, raw veggies and nuts than non-Hispanic children

“Manufacturers need to understand that Hispanic’s eating habits are not the same as the general population’s,” explains Leylha Ahuile, multicultural expert at Mintel. “Even among Hispanics, we see huge variety in snacking, eating and drinking tendencies.”

Ahuile emphasizes the importance of not viewing Hispanics as one homogenous group. “Understanding acculturation and how Hispanics differ from one another is key for companies hoping to tap into this rapidly growing market.”

Mintel Launches Multicultural Oxygen Reports

Mintel’s new Multicultural America series helps marketers understand how Hispanic, Black and Asian Americans shop, eat, act, believe and live. The reports cover behaviors, attitudes and lifestyles specific to these demographics, lending insight and analysis to trends and future opportunities. For more information, visit oxygen.mintel.com.

About Mintel

Mintel is a leading global supplier of consumer, product and media intelligence. For more than 35 years, Mintel has provided insight into key worldwide trends, offering unique data that directly impacts client success. With offices in Chicago, London, Belfast, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. “

The number of Hispanic students in the nation’s public schools nearly doubled from 1990 to 2006, accounting for 60% of the total growth in public school enrollments over that period. There are now approximately 10 million Hispanic students in the nation’s public kindergartens and its elementary and high schools; they make up about one-in-five public school students in the United States. In 1990, just one-in-eight public school students were Hispanic.

Strong growth in Hispanic enrollment is expected to continue for decades, according to a recently released U.S. Census Bureau population projection. The bureau projects that the Hispanic school-age population will increase by 166% by 2050 (to 28 million from 11 million in 2006), while the non-Hispanic school-age population will grow by just 4% (to 45 million from 43 million) over this same period.¹ In 2050, there will be more school-age Hispanic children than school-age non-Hispanic white children.