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COORS LIGHT AND DADDY YANKEE PARTNER TO PROMOTE LATEST SINGLE, “GRITO MUNDIAL” – Exclusive Events In Six Cities Give Fans Opportunity To Meet Daddy Yankee

Tomas — Wed, 11 Nov 2009 17:12:45 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

COORS LIGHT JOINS THE PARADE Official Beer Sponsor Celebrates Puerto Rican Summertime Festivities While Supporting Educational Endeavors

Tomas — Fri, 12 Jun 2009 18:56:10 +0000

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MillerCoors Unveils Hispanic Lider of the Year – Lupe Barrera

Tomas — Tue, 02 Dec 2008 15:28:47 +0000

"MillerCoors announced today that Lupe Barrera, from the National Latino Peace Officers Association (NLPOA), headquartered in Los Angeles, has received the 2008 Lider of the Year Award.
According to Joedis Avila, Multicultural Relations manager for MillerCoors, the Lider of the Year Award is part of the company's Lideres program and "is intended to raise awareness about the important work and contributions Hispanic leaders are making in their communities." The Lideres Program, launched in 2006, celebrates and supports leadership within the Hispanic community.
Avila said that Barrera's work will be spotlighted through a print ad featured in several national and local Hispanic publications and NLPOA will receive a $25,000 grant to support a leadership program in partnership with MillerCoors. "Lupe's dedication inspires those around her, and she proves that one person can make a huge difference," said Avila.
"I am deeply honored to be receiving the 2008 Lider of the Year Award from MillerCoors," said Barrera. "The fact that MillerCoors chose to spotlight the important work we do at the National Latino Peace Officers Association is inspiring and really validates our mission. The grant will help to support and expand our reach in the Hispanic community," she said.
Founded in 1972, the NLPOA seeks to eliminate prejudice and discrimination in the criminal justice system, reduce community juvenile delinquency and lessen citizen tension in predominantly Latino communities. Lupe's dedication to community service is in line with NLPOA's core values: honoring family, promoting education, leadership and serving the community.
For the past two years, the Lideres program has showcased national and local leaders in the Hispanic community through an advertising campaign portraying the diverse demographics represented in the U.S. Hispanic community -- celebrating its leadership, biculturalism and bilingualism.
In 2008, the MillerCoors Lideres ads featured 14 Hispanic leaders selected with the input of Hispanic national and local non-profit partners and organizations. The public also was invited to participate in selecting the Lider of the Year by casting their vote online through the MillerCoors Lideres website, www.CoorsLideres.com. More than 11,000 individuals cast their vote online during the voting period from November 1 through November 12.
In 2007, Lillian Rodriguez Lopez, president of the Hispanic Federation, was the recipient of the Coors Hispanic Lider of the Year award. In 2006, Rosa Navejar, president of the Fort Worth Hispanic Chamber of Commerce, received the honor."

Did You Know? MillerCoors spent on Hispanic TV $55 million last year and $40 million through the first two-thirds of 2008, per Nielsen Monitor-Plus.

Tomas — Tue, 25 Nov 2008 18:21:25 +0000

MillerCoors Taps Bromley as Hispanic Media Agency of Record

Tomas — Tue, 25 Nov 2008 17:43:07 +0000

"MillerCoors today announced that San Antonio-based Bromley Communications won the competitive pitch to become its Hispanic media planning and buying agency of record. Bromley will lend its Hispanic media planning and buying expertise to MillerCoors within the newly formed dedicated media unit, MC Media. MC Media also consists of Draftfcb, Initiative and Kinetic.
"Winning with Hispanic beer drinkers is critically important to the success of MillerCoors and that's why we are ramping up our resources in Hispanic marketing," Jackie Woodward, MillerCoors vice president of marketing services, said. "The Bromley team demonstrated a great understanding and passion for developing creative media touchpoints with Hispanic beer drinkers. The fact that the agency's leadership with Hispanic consumers begins at the top, with Hispanic ownership, demonstrates the agency's unique ability to deliver for our brands."
Woodward noted that as MillerCoors new Hispanic media agency of record, Bromley, which is partly owned by Publicis Groupe, will plan and buy media focused against the Hispanic market in all media channels, excluding digital, across MillerCoors' entire brand portfolio. Additionally, Bromley's role as Hispanic creative agency for Coors Light remains unchanged. Joanne Davis Consulting and Media IQ assisted in the review.
Ernesto Bromley, president of Bromley Communications, said: "As part of MC media, with Draftfcb, Initiative and Kinetic, we look forward to helping MillerCoors increase its relevance to Hispanic consumers. We bring expertise, as well as a thirsty passion for winning in the beer business, and we look forward to a great partnership."
For more information about MillerCoors, please visit www.millercoors.com. "

United States Hispanic Chamber of Commerce Endorses MillerCoors Urban Entrepreneurs Series

Tomas — Wed, 19 Nov 2008 15:51:08 +0000

"The United States Hispanic Chamber of Commerce (USHCC) has endorsed the MillerCoors Urban Entrepreneurs Series (MUES), an award-winning program that provides business grants to young, aspiring entrepreneurs. The USHCC represents the interests of the almost three million Hispanic-owned businesses, and is supporting the MUES national business plan competition which focuses on providing opportunities for up-and-coming urban business owners. Since its inception in 1999, the MUES program has been dedicated to assisting and advising aspiring entrepreneurs, allowing them to realize their dreams of owning and operating their own businesses, by providing expert analysis and numerous business grants.
"We are proud and honored to have the involvement of partners who are the pillars of our communities, like the United States Hispanic Chamber of Commerce," said Jose Ruano, Manager, Multicultural Relations, MillerCoors. "Grassroots outreach efforts are crucial to reaching the core Hispanic audience of upcoming entrepreneurs. The USHCC is encouraging participation in the MUES program by communicating this once in a lifetime opportunity to their constituency," Ruano said.
Ruano noted that the MUES program has helped contribute to the advancement of aspiring young professionals by placing them on the path to success. "The importance of empowering the young business minds of our communities and enabling them to reach their goals is a task that requires a collective effort from support systems within our communities, and providing this support system is a common goal of MillerCoors and the USHCC," he added.
"For nearly 30 years, the United States Hispanic Chamber of Commerce has been committed to helping Hispanic-owned businesses realize and achieve their full potential," said Augustine Martinez, President & CEO of the USHCC. He noted the USHCC is promoting the MUES program by reaching out to its vast network of Hispanic business owners, highlighting the program's benefits and driving participation. "The USHCC was created to ensure that the concerns and needs of the Hispanic business community were heard and met. As the number of Hispanic-owned businesses continues to grow in the U.S., we proudly endorse the MillerCoors Urban Entrepreneurs Series and salute MillerCoors for taking a leading role in ensuring the empowerment of the young entrepreneurs of our communities," Martinez added.
As the program continues to evolve and reach the next generation of urban entrepreneurs, MUES also recently re-launched its interactive Web site, http://www.millercoorsmues.com, in Web 2.0. The site offers valuable information regarding the business plan competition and is additionally a substantial resource and tool for aspiring entrepreneurs. Through the site, future business moguls can interactively seek guidance from business professionals, gain valuable insight from previous winners through their blogs on MUES Talk, and get an exclusive, behind the scenes look at the competition through MUES TV. The Web site also includes the MUES business grant competition application and guidelines.
Over the course of the MUES program, approximately 1,400 business plans have been submitted and Miller has awarded a nearly $1 million benefiting more than 100 urban entrepreneurs throughout the nation. It is estimated that 50 percent of these businesses are currently operational, benefiting urban America by providing jobs and sustaining economic growth and development in sometimes blighted communities.
To support the program, MillerCoors, is continuing its relationships with community partners, including the Atlanta Business League, the Chicago Urban League, the Detroit Urban League, the Greater Harlem Chamber of Commerce, the Hispanic Chamber of Commerce of Greater Dallas, the Urban League of Greater Dallas and North Central Texas, Recycling Black Dollars of Los Angeles, the University of Wisconsin at Milwaukee and the Milwaukee Urban League.
Call for Entries
An integral component of MUES is the Business Plan Competition, which concludes with grants awarded to young professionals to invest as start-up capital for their new or existing businesses. This year's top winner will be awarded a $50,000 grant, and four others will receive grants of $25,000 each. The competition is open to participants between the ages of 21 and 35, and the deadline for entries is Monday, December 1, 2008 at 5:00 p.m. (CST).
For more information on MUES, official rules, requirements of the Business Plan Competition and helpful resources for developing a business plan, visit http://www.millercoorsmues.com. "

Coors Light Contest Asks ADULT Consumers How They Stay Cool – CONCURSO DE COORS LIGHT PREGUNTA A CONSUMIDORES ADULTOS COMO SE MANTIENEN EN FRIO.

Tomas — Tue, 11 Nov 2008 17:34:46 +0000

"
Coors Light, “The World’s Most Refreshing Beer,” is encouraging adult beer drinkers to share ways they stay cool, with unique prizes going to those with the best submissions. Entries can be submitted by legal U.S. residents in either English or Spanish to www.piensenfrio.com.

When things heat up, how do you stay cool?

Do you stay cool to score the winning goal?

Do you play it cool when a pretty girl walks by?

Do you keep cool under pressure?

Contest participation is easy >– adult beer drinkers, 21 and older, just submit an original video, photo or blog describing how they stay cool. Entrants can register and submit videos, photos and blogs at http://www.piensaenfrio.com/concurso. Once entered, other adult consumers can vote on entries. Entries can be shared by email, social networking sites, blogs, etc. The top entries will be determined by a combination of votes and a Coors Light judging panel which will evaluate entries based on creativity and originality (40%), closeness to the Piensa en frio theme (50%) and representation of Coors Light (10%). Winning entries will win cool prizes like:

Coors Light - Stainless Steel Cooler

Coors Light - Dartboard Cabinet, Dartboard and Dart Set

Coors Light - Watch

DVD Player

Noise Cancelling Headphones

Videos, photos and blogs as well as complete official rules and prize information are also provided on the contest site. Entries may not use or reference copyrighted materials or personalities and all persons appearing in entries must be at least 21 years of age. California residents are not eligible to receive prizes but will receive a free screensaver download from piensaenfrio.com.

Piensaenfrio.com is a fun destination with videos, games, and user polls for adult beer drinkers who can stay cool under pressure.

Useful Links:

Piensa en frio contest

Rules and regulations

Piensa en frio YouTube

Coors Light Espanol

NO PURCHASE NECESSARY TO ENTER OR WIN. Visit www.piensaenfrio.com/concurso to see the official contest rules and complete details.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Contact

Jenny Volanakis, MillerCoors, 646-682-7682, jennifer.volanakis@millercoors.com or

Paul Dyer, COi New Media for Coors Light, 323-988-4670, pauld@carryonpr.com

Coors Light, “La Cerveza Más Refrescante del Mundo,” invita a los consumidores de cerveza adultos a que compartan las maneras en que ellos se mantienen en frío, con premios especiales para los que presenten las mejores historias. Residentes legales de E.E.U.U. pueden inscribirse y participar en inglés o español en la página web: www.piensaenfrio.com/concurso:

Cuando las cosas se calientan, ¿cómo te mantienes en frío?

¿Te mantienes en frío para meter el gol ganador?

¿Te mantienes en frío cuando una muchacha linda pasa por tu lado?

¿Te mantienes en frío bajo presión?

La participación en el concurso es fácil – consumidores de cerveza adultos, de 21 años o más, deben enviar su video, foto o blog original que describe como se mantienen en frío. Los participantes pueden inscribirse y enviar sus videos, fotos y blogs a la página web http://www.piensaenfrio.com/concurso. Ya inscritos en la web, otros consumidores y participantes, mayores de 21 años, podrán votar por tu video, foto, y/o blog. Se pueden compartir las historias por email, sitios sociales de la red, blogs, etc. Los ganadores se determinaran por una combinación de votos y un panel de jueces de Coors Light que evaluarán las historias y materiales enviados basados en su creatividad y originalidad (40%), cercanía al tema de “Piensa en Frío” (50%) y representación de Coors Light (10%). Los ganadores recibirán premios como:

Coors Light – Una Neverita de Acero Inoxidable

Coors Light – Gabinete, Tablero, y juego de Dardos.

Coors Light – Un Reloj

Un Tocador de DVDs

Audífonos que Cancelan el Ruido

Videos, fotos y blogs así como los reglamentos oficiales e información sobre los premios están disponibles en la página web del concurso. Los participantes no pueden usar o referirse a materiales protegidos por derecho de autor o personas y todas las personas participen y aparezcan en las historias, videos, fotos, y blogs deben tener por lo menos 21 años de edad. Residentes de California no son elegibles para recibir premios.

Piensaenfrío.com es un destino divertido con videos, juegos, y encuestas de usuarios para adultos, mayores de 21 años, consumidores de cerveza y que pueden mantenerse en frío bajo presión.

Enlaces Útiles:

El Consurso de Piensa en Frío

Normas y Reglamentos

Piensa en Frío YouTube

Coors Light Español

Información de Contacto:

Jenny Volanakis, MillerCoors, 646-682-7682, jennifer.volanakis@millercoors.com or

Paul Dyer, COi New Media for Coors Light, 323-988-4670, pauld@carryonpr.com

Acerca de MillerCoors

Creada basada en grandes marcas de cervezas y más de 288 años de tradición cervecera, MillerCoors continúa con el compromiso de sus fundadores de producir cervezas con la más alta calidad. MillerCoors es la segunda compañía de cerveza más grande en los Estados Unidos, representando cerca del 30 por ciento de todas las ventas de cervezas en los Estados Unidos. Liderada por dos de las mejores y más vendidas cervezas en la industria, MillerCoors tiene una extensa variedad de marcas de gran calidad en su portafolio. Miller Lite es la cerveza con el mejor sabor en su categoría y la que estableció la categoría Americana de cervezas light or ligeras en 1975; Coors Light es la marca que introdujo a los consumidores “tan refréscante y tan fría como los Rockies o montañas Rocosas”. MillerCoors produce cervezas en varias categorías. Coors Banquet y Miller Genuine Draft en la categoría premiun; y Miller High Life y Keystone Light en la económica. La compañía también importa Peroni, Pilsner Urquell, Molson Canadian y ofrece productos innovadores como Miller Chill y la línea de refrescos cafeinados y alcoholizados Spark. MillerCoors también produce líneas especiales de cervezas, llamadas “craft beers”, de las compañías Jacob Leinenkugel, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors opera ocho de las mejores plantas cerveceras en los Estados Unidos, como también la Leinenkugel’s Craft Brewery en Chippewa Falls, WI y dos pequeñas cervezerías, la Leinenkugel’s 10th Street Brewery en Milwaukee y la Blue Moon Brewing Company en el “Coors Field” el estadio de béisbol de los Rocosos de Colorado en Denver. La visión de MillerCoors es ser la mejor compañía cervecera de los Estados Unidos a través de su liderazgo en ganancias y crecimiento en la industria. MillerCoors insiste en construir sus marcas en la forma correcta fabricando cervezas de alta calidad, con mercadeo responsable, protegiendo el medio ambiente y con un impacto positivo en la comunidad. MillerCoors es una compañía de SABMiller plc y Molson Coors Brewing Company.

No es necesario comprar nada para participar o ganar. Visita www.piensaenfrio.com/concurso para ver los reglamentos oficiales del concurso y detalles completos.
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