Posts Tagged Coke
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Currently Showing: 25 posts (default)
May 24, 2011
The Coca-Cola Company has appointed Beatriz Perez, currently CMO for Coca-Cola North America, to be its first chief sustainability officer, starting July 1.
from mediapost.com :: Tagged Coke, latina
April 21, 2011
October 18, 2010
October 7, 2010
North Carolina bottler to pay $495K on discrimination claims to 95 black and Hispanic jobseekers
from citizen-times.com :: Tagged Coke, discrimination, North Carolina
September 24, 2010
Mexican Coca-Cola makes inroads north of the border
from latimesblogs.latimes.com :: Tagged Coke
September 12, 2010
Mexico Is so Independent, Even Its Coke Bottles Feature Native-Looking Women and Colorful Stuff
from lauramartinez.wordpress.com :: Tagged Coke, Laura Martinez, Mexico, sarcasm
September 2, 2010
Coca-Cola(R) and Dia De La Mujer Latina Brings First-Ever Health Fiesta to Los Angeles
:: Tagged California, Coke, latina, Los Angeles
July 6, 2010
Coca-Cola Mexico said a Mexican government proposal to ban the sale of beverages containing sugar or non-caloric sweeteners at public and private elementary schools is “discriminatory” because the same restrictions do not apply to other types of products.
from laht.com :: Tagged Coke, government, Mexico
May 10, 2010
Coke Sweet Coke: Marketing to Mexicans 101 – (great photo and observation)
from lauramartinez.wordpress.com :: Tagged Coke, Laura Martinez
March 1, 2010
Coca-Cola was sued by Guatemalan workers who say they endured a “campaign of violence” by people working on behalf of bottling and processing plants Coke owns or owned there after they engaged in union activities.
from gulfnews.com :: Tagged Coke, Guatemala, lawsuit
December 15, 2009
A consumer-protection organization in Mexico accused The Coca-Cola Co. and Pepsico Inc. of seeking to position themselves in Mexican schools to compensate for their soft drinks no longer being sold in U.S. educational centers.
from laht.com :: Tagged children, Coke, Mexico, Pepsi, student
December 7, 2009
The Coke vs Costco controversy stands to benefit drinkers of Coke hecho en Mexico
from latinola.com :: Tagged Coke, Mexico
Peru: Coca Cola lights in Lima the largest Christmas Tree in South America
from livinginperu.com :: Tagged Christmas, Coke, Peru, South America
December 5, 2009
Coke Taps Latinos Desire for Self-Improvement
from onlinehispanictrends.com :: Tagged Coke
November 30, 2009
Coca-Cola Lays Out Hispanic Marketing Plan for 2020: Soccer is for Men. Novelas are for Women
from lauramartinez.wordpress.com :: Tagged Coke, Laura Martinez, novela, soccer
November 19, 2009
Coca-Cola’s top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying that targeting “multicultural” Americans will be paramount for the company over the next decade. – no longer cooks up media plans targeting Hispanics around major events, but hopes to reach them all year.
from mediapost.com :: Tagged Coke, multicultural
September 24, 2009
Coca-Cola targets local Hispanic market, features Mexican soccer player on outdoor ads – Phoenix
from phoenix.bizjournals.com :: Tagged Arizona, Coke, Phoenix, soccer
September 10, 2009
September 3, 2009
Univision has signed AT&T, Bud Light, Coca-Cola, State Farm and Target as title sponsors of its upcoming American Idol-like music competition, Viva el Sueño! (Live the Dream!).
from brandweek.com :: Tagged AT&T, Coke, State Farm, Target, Univision
August 26, 2009
Univision to Launch Musical Talent Competition of Its Own – ‘Viva el Sueno!’ Will Integrate Advertisers Such as AT&T, Coke Directly Into Program
from adage.com :: Tagged AT&T, Coke, television, Univision
August 21, 2009
The Coca-Cola Company plans to invest $5 billion over the next five years in Mexico to bolster its presence in that country,
from laht.com :: Tagged Coke, Mexico
April 2, 2009
Coke has launched a new iteration of its “Destapa La Felicidad” (“Open Happiness”) Hispanic-market campaign.
from mediapost.com :: Tagged Coke
December 10, 2008
Companies eye Hispanic market with holiday-season campaigns
from prweekus.com :: Tagged advertising campaign, Coke, Western Union
October 2, 2008
Coca-Cola North America Launches Fourth Installment of Its Highly Successful Telenovela Club Promotion
:: Tagged Coke, telenovela
July 28, 2008
Coke helps Hispanic retailers stand out – The Tienda program offers small Hispanic businesses the opportunity to redesign their stores to attract more clients — and soft-drink buyers.
from miamiherald.com :: Tagged Coke
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