News (Noticias) Tagged ‘cocktail’

THE motif at Macondo, a restaurant and bar that opened last week on Houston Street on the Lower East Side, is “estilo libre latino,” which translates to “freestyle Latino.” This may explain why I found myself drinking an avocado at the bar there last Thursday. An avocado cóctel? That’s freestyle, baby.”*

St. Jude Children’s Research Hospital(R), the premier pediatric cancer research center, celebrated its sixth annual FedEx/St. Jude Angels & Stars Gala by honoring Emilio and Gloria Estefan for their commitment to international healthcare, the local community, and the music and entertainment industry. The star-studded event took place on May 17, at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County

On the red carpet, St. Jude patients rubbed elbows with some of the brightest stars from the Latin music and entertainment industry who came to support Daisy Fuentes, celebrity chair, and her fight against childhood cancer. More than 550 guests were treated to live performances by Luis Fonsi, Jeremías and Valeria Gastaldi. During the night’s entertainment, Emilio Estefan took to the stage alongside Victor Manuelle for an unforgettable impromptu performance. Among the other celebrity guests who came to support St. Jude were Candela Ferro, Khotan Fernandez, Fanny Lu, Ana María Canseco, Lili Estefan, Génesis Rodríguez, María Celeste Arrarás and philanthropist Adrienne Arsht.

“It was truly wonderful to see the Hispanic community of South Florida come together to support St. Jude,” said John P. Moses, Chief Executive Officer for ALSAC, the fundraising organization of St. Jude. “Thanks to the supporters and sponsors of this gala, St. Jude is able to provide hope for sick children and their families from all over the world.”

The money raised from this event will help St. Jude continue its groundbreaking research and lifesaving care for children from across the country and around the world who are battling cancer and other deadly diseases. Two other special guests for the evening were St. Jude patients Lucas Solberg and Stephan Boehme Gutierrez, who shared their story of survival with guests. The gala also included a cocktail reception and silent auction, which included a shopping spree at Saks Fifth Avenue and dinner for 10 with artist Romero Britto.

The Estefans join other top Latin artists and entertainers who have supported the lifesaving mission of St. Jude over the past few years, including Antonio Banderas, Jimmy Smits, Daisy Fuentes, Cristian Castro, Luis Enrique, José Feliciano, Luis Fonsi, Jeremías, Fanny Lu, Carlos Ponce, Gilberto Santa Rosa and the late Soraya.

Gala sponsors included FedEx Express, Stanford Financial Group, Universal Music Latino, VISA International, Univision Radio, Anthony R. Abraham Foundation, Maya, Southern Wine and Spirits of South Florida, Sea Latino, The “M” Point, KPMG, Yahoo! Telemundo, Telefonica, DDB, Car Factory Outlet, Lopez-Cantera Foundation, CB Richard Ellis, Coors Brewing Company, Inktel Direct, Jefferson Lee Ford III Memorial Foundation, Zubi Advertising, The Paper Fetish, The Miami Herald, Ocean Drive en Español, Merrill Lynch, Leon Medical Centers and Grey Goose Vodka.

For more information on this event, or for information on next year’s gala, please call 1-800-278-3383 or visit www.stjude.org/miamigala.

ABOUT ST. JUDE CHLDREN’S RESEARCH HOSPITAL
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee. St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.”*

Who: Janet Murguía, President and CEO of NCLR
Mike Rizer, Executive Vice President of The Wachovia Foundation and director of Community Relations for Wachovia
Mark Van Brunt, Executive Director and Chief Operating Officer of the Raza Development Fund
Frank Newman, Western Region COO and president for Southern California for Wachovia

What: Press conference to announce a multi-million dollar national partnership between NCLR, Raza Development Fund, Wachovia and The Wachovia Foundation.

When: Tuesday, June 10, 2008
3:00 – 3:30 pm
Cocktail reception to follow

Where: The Beverly Hilton Hotel
International Terrace (near self-parking entrance)
9876 Wilshire Boulevard
Beverly Hills, CA 90210

Why: This national partnership teams the largest national Hispanic civil rights and advocacy organization in the United States with the country’s fourth largest financial services provider. Together, these organizations will expand financial possibilities for the U.S. Latino population—and build stronger communities.”*

Azteca Networks, the provider of the fastest growing Hispanic broadcaster Azteca América and DIRECTV, Inc., provider of the nation’s leading satellite television service, announced today the launch of Azteca México, a brand new 24-hour satellite-only channel to be aired through DIRECTV Más in the United States. Azteca México will offer exclusive programming from TV Azteca’s three Mexican networks: Channel 7, 13 and Proyecto 40 and will differ from programming viewers receive on broadcast network Azteca América. Azteca México will air on Channel 442 nationwide and be identified in programming guides as AZM 442, starting Wednesday, June 11, 2008.

Azteca México will offer viewers programs in the U.S. many of which will be shown at the same time as they air in Mexico on TV Azteca. These shows include hit Mexican novelas Todo por Amor and Vivir Por Ti, news from TV Azteca’s own Hechos and the hottest reality and entertainment shows like Poker de Reinas, a racy, fun morning show featuring four beautiful Mexican hostesses and Venga la Alegria, TV Azteca’s leading morning show.

“Azteca México will complement our successful broadcast network and together, the two channels will form Azteca Networks, the most sought-after Mexican programming package in the United States,” assured Azteca Networks CEO, Adrian Steckel. “Azteca México is aimed at a specific segment of the market – the viewer who craves that daily Mexican connection, with newscasts, novelas and entertainment programs offered the same day they air in Mexico.”

“Now for the first time ever, friends and family in Mexico and the U.S. can watch top-rated Mexican programming at the same time. No other Spanish-language content provider can offer this experience,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “The addition of Azteca México to DIRECTV’s robust Spanish and English programming packages gives the U.S. Latino community an exclusive television experience in the comfort of their own home.”

To celebrate the new network’s launch, Azteca América and DIRECTV, Inc. will co-host a star-studded, private VIP reception on Thursday, June 12, 2008 in Hollywood, CA. Stars will arrive on the red carpet and enjoy an evening of cocktails and entertainment. Celebrities scheduled to attend include: Pati Chapoy (Ventaneando América), Renán Almendárez Coello “El Cucuy” (Azte Pa’ Cá), Javier Alatorre (Hechos), Yahir (La Academia), Claudia Álvarez (Bellezas Indomables), Diego Olivera (Vivir Por Ti), Omar Fierro (Vivir Por Ti), Fernando del Solar (Venga la Alegría), Mónica Castañeda (Famosos en Jaque), Eduardo Xol (ABC’s Extreme Makeover: Home Edition), Emiliano Diez (formerly with The George Lopez Show). There will be red carpet fashion commentary by Patti López (93.9 FM) and more! For press credentials please see contacts below.

The distribution agreement is a major win for Azteca Networks, following the March 2008 agreement to nationally distribute Azteca América’s Pacific feed on DIRECTV Channel 441. Azteca México programming will be available nationwide and accessible to DIRECTV Más customers at no additional charge.

Top programs:

Hechos: Three times a day, Azteca México will air Mexico’s news leaders: Hechos AM, Hechos Meridiano and Hechos de Noche. Hechos de Noche is anchored by veteran journalist Javier Alatorre. For over twenty years, Alatorre and TV Azteca’s stellar reporting team have been recognized as the premiere source for news delivered to the Mexican public. (TVA 13)

Venga la Alegría: Hosted by Fernando del Solar, Ingrid Coronado, Raúl Osorio and Sergio Sepúlveda, Venga la Alegría is the morning magazine show that makes you feel at home. Full of recipes, gossip and surprises, this program is a fun, energetic way to start the day! (Live from TVA 13)

Todo por Amor: A TV Azteca classic novela. After 26 years of marriage, Carmen (Angélica Aragón) finds that her husband, Enrique (Fernando Luján), is unfaithful. Carmen’s marriage falls apart, but her fight to survive gives birth to new hope. Co-starring: Plutarco Haza, Cecilia Suárez and Ana de la Reguera. (TVA 13)

Vivir Por Ti: Beautiful, middle-aged housewife, Natalia (Elizabeth Cervantes), rediscovers herself after leaving her unfaithful husband, Juan Carlos (Diego Olivera). In the arms of Roberto (Omar Fierro) and later with Emiliano (José Angel Llamas), Natalia finds new love, but then her husband wants her back. Vivir Por Ti takes viewers on a rollercoaster of emotions as they question why destiny always plays with those who are perpetually searching for love. (TVA 13)

Poker de Reinas: Hosted by Rossana Nájera, Luz Blanchet, Anette Michel and Andrea Escalona, “Queen’s Poker” is not a card game, but a morning show that provides an entertaining safe-haven for women to “let it all hang out!” The beautiful hosts share their innermost secrets, advice, personal stories and even tips on the best weekend getaways. A hit in Mexico, Poker de Reinas is sure to attract women—and men—from coast-to-coast in the U.S. (Live from TVA 13)

Informativo 40 (Edicion Tarde): With a fresh, casual and professional approach, Óscar Mario Beteta and Paulina Sodi bring viewers up-to-date on the latest political and economic events in this Afternoon Edition. (Proyecto 40)

Info 7 Tarde: This innovative newscast is prepared exclusively for a dynamic audience. Here, entertainment and technology combine to deliver news at a fast pace. With high ratings on Mexican TV, Info 7 Tarde offers news from different angles making the program a favorite. (TVA 7)

Buenas Noches con Edith Serrano: Immediately following Hechos with Javier Alatorre, Azteca México offers a 15-minute informative brief of the day’s most upbeat stories. The idea is to end the day on a positive note, hosted by the talented, beautiful Edith Serrano. (TVA 13)

Los Protagonistas: Monday through Friday, enjoy the best daily sports recap on Spanish-language TV on Los Protagonistas. With the most outrageous commentaries and in-depth analysis, no other show brings viewers more sports news! (TVA 13)

A Quien Corresponda: Mexico is a country of constant change, growth and development; nevertheless, it is also a country of social imbalances and marginality. After 17 years on the air, A Quien Corresponda has become one of the most respected shows in Mexico and offers an outlet for the average person to be heard and understood while seeking answers to the countries’ pressing issues. (TVA 7)

Por Fin el Fin: Hosted by Betty Monroe, Franc Meric, Jessie Cervantes, Alejandro Suárez, Omar Fierro and Cristopher Nigel, Por Fin el Fin is a morning weekend magazine show that brings viewers the best entertainment without ever having to leave the house. (TVA 13)

Animal Nocturno: Animal Nocturno is an entertainment and political magazine show hosted by journalist Ricardo Rocha and actress Patrician Llaca and brought to the U.S. by Azteca México to offer a different perspective on music, theater, dance, movies and art. With different sections, Animal Nocturno is truly a multi-faceted show. (TVA 13)

Deportes Azteca México: Created exclusively for DIRECTV Más, sports fans will enjoy this weekend sports roundup with witty commentary, final stats and play-by-play analysis of the week’s most exciting players and games.

About Azteca América

Azteca América is the alternative choice in broadcast television for Spanish-speaking families residing in the United States. As the fastest-growing Hispanic network, Azteca América now reaches 89% of Hispanic households in the U.S., operating in sixty two markets nationwide. Azteca América can also be seen on DIRECTV Más Channel 441 (AZA 441). Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V, Azteca América has access to the best programming from TV Azteca’s three national networks including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming to Spanish-speaking viewers and unique advertising solutions to partners seeking to reach the most dynamic market in the country.

About DirecTV Más™

DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45(a) Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 250 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVmás.com or call 1-866-501-1Más (627).

“*

or 21 years I’ve watched this lovely little cocktail coyly circle the bar hoping to be noticed. When you marry a Brazilian, the potent lime and sugarcane cocktail automatically becomes the house drink. But it’s only in the last year or two that the caipirinha has been showing up on local bar menus.

A kissing cousin of the Cuban mojito, the caipirinha (kai-PEE-reen-yuh) is considered the national drink of Brazil. Loosely translated, it means “peasant’s drink,” “little man from the country” or “yokel.” I’d been drinking them for so long I had to stop and think out loud: “So what’s the exact translation for caipirinha?””*

Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, the nation’s largest privately-held marketing services agency, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT(R) Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling(TM) campaign.

“ABSOLUT Vodka is one of the world’s premier marketers. The brand consistently creates groundbreaking programs to reward existing consumers and attract new ones,” said Paul Stringer, Executive Vice President of Aspen Latino. “The ABSOLUT Global Cooling initiative is poised to become one of the most innovative programs in the Hispanic market.”

Aspen Latino has begun to implement a two-phased, nine-month program that includes managing more than 250 events in the major markets of New York, Miami and Los Angeles. The ABSOLUT Global Cooling campaign is designed to reduce the effects of global warming by offering simple steps consumers can implement into their daily routines. Events will feature ABSOLUT Global Cooling Stations, which are interactive footprints that invite consumers to build their own “Environmental Mug Shot.” In addition, ABSOLUT cocktails, which feature codes that can be individually registered online to activate an eco-donation to one of ABSOLUT’s three eco-charity partners, will be served and campaign information distributed by bilingual brand ambassadors.

“ABSOLUT Vodka is committed to reaching its Hispanic consumers through targeted events,” said Terry Williams, Director, On-Premise at ABSOLUT Vodka. “We are impressed with Aspen Latino’s strategic and creative insights, and are looking forward to working with them to produce meaningful and lasting relationships with our consumers.”

About Aspen Marketing Services

Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Rosemont, IL, Chicago, San Diego and Tampa, Aspen Marketing has more than 800 employees nationwide. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Hispanic Marketing and Database Analytics for clients such as General Motors, AT&T, Honeywell, Motorola, HP, Georgia-Pacific, Kraft Foods and JVC. www.aspenms.com

About The Absolut Spirits Company, Inc.

An official partner of Live Earth, The Absolut Spirits Company, Inc., a subsidiary of V&S Group, produces and markets ABSOLUT(R) VODKA, Level (TM) Vodka, FRIS(R) Vodka , Plymouth(TM) Gin and Cruzan(R) Rum. The Absolut Spirits Company focuses on reducing the impact on climate change, sustainable agriculture and optimizing use of natural resources as mandated by V&S Group. To view details on the company’s efforts to combat global warming, visit www.vsgroup.com and click on “Corporate Responsibility/Environment.”"*

A series of protests in East Los Angeles, known commonly as the Chicano Blowouts, roiled Southern California in opposition to unequal conditions in Los Angeles-area schools.

What began with a dissatisfaction in education became a conflagration of issues whipped together in a turbulent time. Civil rights, the Vietnam War and Chicano equality created a volatile cocktail.

A local teacher named Sal Castro courted history. He stirred students and organized protests, and was ultimately arrested for his role.”*

The ALAS Organization’s “Concierto Por Los Niños” (Concert For The Children) Unites Over 380,000 On-Site Fans and Millions of TV Viewers In A Momentous Show Of Solidarity To Aid Latin America’s Most Vulnerable Children

Over Two Dozen Of Latin Music’s Biggest Superstars Such As Shakira, Ricky Martin, Alejandro Sanz, Miguel Bosé, Juan Luis Guerra, Maná, Los Tigres del Norte, Gustavo Cerati, Calle 13 & Many More Appear At Historic Free Concerts In Mexico City & Buenos Aeries That Have Been Called ‘Latin America’s Live-Aid’

“crowds gathered in two of Latin America’s most iconic capitals, the excitement contagious.   Its not everyday that the region’s biggest names in entertainment gather in song and never before have they come together like this for a common cause. Ricky Martin, Shakira, Miguel Bosé-just a few of the dozens of Latin American artists hoping to use their music to launch a movement against childhood poverty in the region” – CNN

(see full CNN segment here: http://cosmos.bcst.yahoo.com/up/player/popup/?rn=3906861&cl=7872472&ch=4226714&src=news)

Two days after announcing that philanthropists such as Carlos Slim Helú, Howard Buffet had pledged more than $200 Million toward programs to aid impoverished children in Latin America, the ALAS (América Latina en Acción Solidaria ) organization – translated as ‘Wings’ in Spanish – brought nearly 400,000 concert fans and millions of TV viewers together through an unprecedented day of music entitled “El Concierto Por Los Niños” (The Concert For The Children.” With more than two dozen of the Latin music world’s leading superstars (such as Shakira, Ricky Martin, Alejandro Sanz, Miguel Bosé and MANY more) taking to the stage at massive free concerts in Mexico City and Buenos Aires for an event already being dubbed by press as “Latin America’s Live Aid,” ALAS designed the historic event to inspire both public and private sector support for Early Childhood Development (ECD) programs to aid the more than 32 Million children in the region living in poverty.

“Not so long ago, Latin American artists who spoke up for social causes often risked prison, exile or far worse.  What a difference a generation makes… a phalanx of Spanish-speaking pop artists headed by Colombian superstar Shakira and Spanish-Italian singer Miguel Bosé gathered to promote a new initiative to aid Latin America’s millions of poor, malnourished and undereducated children. They were joined by the world’s second-richest man, a top U.S. philanthropist and an international mob of reporters drawn by a potent cocktail of celebrity, money and power, laced with an emerging social conscience … “What’s very inspiring is to see Latin America for the first time in charge of its own issues,” said Shakira… [the] concerts, the most high-profile project yet by Latin artists to fuse charity with celebrity, are expected to draw a total audience in the hundreds of thousands. ALAS is the first Latin American organization to bring together so many prominent artists and financial impresarios behind a single cause, early childhood development assistance” – Los Angeles Times

“…billionaire Carlos Slim Helú does not seem to like appearing in public, but he apparently could not resist an invitation from the Colombian pop star Shakira and about a dozen other Latin music stars. Mr. Slim was on hand in Mexico City for the announcement of two free rock concerts to raise awareness of ALAS, a foundation started by Shakira and other musicians….The goal of ALAS, which means “wings” in Spanish, is to press business leaders and governments to finance early-childhood development programs in Latin America. The foundation claimed a major success on Thursday [as] Mr. Slim pledged $110 million to children’s programs [and] Howard Buffett pledged $85 million to existing Latin American projects. “When Shakira calls, you show up, so here I am,” said Mr. Buffett – New York Times (Sunday Business Section)

“A spectacular lineup of performers join in a call-to-action to support millions of children living in poverty in Latin America…The concert features some of Latin America’s leading artists: - New York Daily News

SEE SAMPLE EVENT PHOTOS BELOW – High Resolution Photos Available By Request

Please Visit The New ALAS Website At: www.movimientoalas.org

For More Information On ALAS, Please Contact:

(In The United States) Rogers & Cowan: John Reilly, Lorraine Osmundsen & Sylvia Bedrosian – 212.445.8400

The government’s forced use of antipsychotic drugs, in people who have no history of mental illness, includes dozens of cases in which the “pre-flight cocktail,” as a document calls it, had such a potent effect that federal guards needed a wheelchair to move the slumped deportee onto an airplane.

“Unsteady gait. Fell onto tarmac,” says a medical note on the deportation of a 38-year-old woman to Costa Rica in late spring 2005. Another detainee was “dragged down the aisle in handcuffs, semi-comatose,” according to an airline crew member’s written account. Repeatedly, documents describe immigration guards “taking down” a reluctant deportee to be tranquilized before heading to an airport.”*

At ritzy receptions in the nation’s capital, Tomas Resendiz has been mistaken for a waiter. Other guests have handed him empty glasses and turned to him for more cocktails. Despite his suit and tie. Despite his impressive title: Congressional Hispanic Caucus Liaison for U.S. Congressman Henry Cuellar, D-Laredo.

“Sometimes people don’t look (at what a person is wearing). They just look up here,” said Resendiz, circling his face.

Even if they had looked at his outfit or asked his title, they’d only have a small part of his story.”*

Elizabeth Mateo, founder of Casa Naranja, a newsletter and blog based in New York City that targets a style-conscious Hispanic market, often attends cocktail parties and other events where it’s hard to look chic while toting a laptop.

So, Mateo jumped at the chance to spend a few weeks with three sleek new computers designed to be extra portable: the Apple MacBook Air, the Everex Cloudbook, and the Sony VAIO Tz 298N.”*

The latest skirmish in the never-ending culture war between Mexico and the United States was “Absolut” nonsense. In fact, the flap was part controversy and part cocktail.

Here’s the recipe for conflict: Take two parts immigration politics, a shot of U.S. history laced with Manifest Destiny, a splash of guilty conscience and add a twist of old-fashioned paranoia. Then shake it all up with a spirited advertising campaign aimed at selling vodka. Serve over ice.”*

*From: http://www.sfgate.com
Traducido: usando Google o Altavista/Babel Fish

JACK DANIEL’S(R) Studio No7(R) Latino concert series returns in 2008 with Beto Cuevas, formerly of mega-band La Ley. Kicking off tomorrow, Tuesday, March 18th, in San Antonio, the series will also stop in Houston (3/19), Dallas (3/20), Phoenix (3/25), Los Angeles (3/26), San Jose (3/27), Chicago (4/8), Miami (4/9), and New York where it will conclude on April 12th.

The Studio No. 7 Latino series was created to bring great music to friends of Jack Daniel’s in a small, unique setting. The concerts are invitation only** and have featured some of the top performing acts in Latin America and the U.S. Hispanic community, including Molotov from Mexico, Babasonicos from Argentina, and Los Amigos Invisibles from Venezuela in 2007. This year, Studio No. 7 will feature Beto Cuevas, the ex-vocalist of the critically-acclaimed Rock En Espanol band La Ley from Chile. Friends of Jack Daniel’s in attendance at these concerts will have the privilege of hearing new songs from Beto’s highly-anticipated solo album along with favorite hits from La Ley.

“Since Mr. Jack’s days, music, friends, and Jack Daniel’s have always made for the perfect intimate evening, Studio No. 7 is a continuation of that authentic Jack Daniel’s legacy,” said Joseph Carvajal, Hispanic Brand Marketing Manager, Jack Daniel’s USA, “Beto Cuevas is a world-class musical artist and we’re proud to feature him this year and provide a truly special music experience for our friends in the Hispanic community.”

Information about these concerts can be found at the official JACK DANIEL’S(R) Studio No 7(R) Latino concert series website (www.JackDaniels.com/Latino).

In select markets, JACK DANIEL’S(R) Studio No 7(R) will also be offering a chance to WIN A TRIP to see BETO CUEVAS at a PRIVATE SHOW in LYNCHBURG, TN - where it all began in 1866. The trip includes a weekend full of activities and surprises. Information and the official rules for the sweepstakes can also be found on the Studio No. 7 website.

STUDIO No 7: Through the inventive STUDIO No 7 program, Jack Daniel’s(R) is supporting quality Latino music. In addition to the Latino markets across the country partaking in STUDIO No 7 this year, the series is also a featured Jack Daniel’s(R) attraction in the general market and even certain markets in Latin America.

Jack Daniel’s has once again partnered with Batanga on their STUDIO No 7 program. The source for all things Latin music, Batanga is the leading media and entertainment company reaching Hispanics across the US. Key media platforms include: a top online Latin music and entertainment destination (www.batanga.com), nationwide live experiential events, and targeted Hispanic print publications.

** Events in Texas and California are invitation only for the spirits trade.
Jack Daniel’s:

Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Your friends at Jack Daniel’s remind you to drink responsibly.

About Brown-Forman
Brown-Forman Corporation is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bolla wines, and Korbel California Champagnes.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

First came a reggaeton number, then a mariachi video designed to get out the Texas Latino vote for Barack Obama. Now the Hillary Clinton campaign is turning to another cultural touchstone to court Hispanic voters.

On Monday, the Clinton campaign unveiled a Latino campaign theme song entitled “Hillary, Hillary Clinton.” An accordion-backed cocktail of traditional Mexican cumbia and tropical influences, the Spanish-language song says Clinton is the candidate who can deliver change Latinos want — by ending the war in Iraq, achieving universal health care, improving the economy and bringing about fair immigration laws. To listen go here.”*

*From: http://www.statesman.com
Traducido: usando Google o Altavista/Babel Fish

The last time I was in Oaxaca, Mexico, I was frantically trying to improvise a gas mask. The city was a war zone: anti-government protesters packing spray paint, rocks and Molotov cocktails; police in riot gear tossing canisters of black tear gas into the crowd.

My eyes stinging, I raced past the burned-out shell of a bus. Thick smoke filled the air, but there was just enough of a clearing to allow me a glimpse of El Catedral restaurant. It looked so enticing: a serene courtyard, white tablecloths and glass wine goblets with the distinctive Mexican blue rim. But the door was locked.

I kept running.

Fast-forward one year, and I’m finally inside El Catedral, and in a city that feels much different.”*

*From: http://www.dallasnews.com
Traducido: usando Google o Altavista/Babel Fish

– As one of the hottest new products to hit markets in California and Texas cities, followed by tremendous success in Arizona, Colorado and Nebraska, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada will arrive in convenience stores, supermarkets and grocery stores nationwide today.

Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch’s classic American- style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).

Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. “This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager, Anheuser-Busch, Inc. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It’s la combinacion perfecta!”

A savory beer, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada were developed with the adult consumer in mind. Budweiser, a classic American-style lager, and Bud Light, a classic American-style light lager, are the world’s best-selling beers, and Hispanics have been enjoying the great taste of Clamato since its introduction in 1969.

An estimated 60 percent of all Clamato is purchased with the intention of using it as a mixer, so the combination of the three brands means the adult consumer can more easily enjoy a recipe they already love. To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada. The beers also pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.

“The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage — one that Clamato fans have been mixing themselves for ages,” said Andrew Springate, vice president, marketing, CSAB. “This is a convenient way for consumers to enjoy the flavorful and authentic recipe they’ve come to crave.”

The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser-Busch will produce, package and distribute the beers through its network of wholesalers.

The name Chelada is a shortened form of the Spanish word michelada which loosely translates to ‘my cold beer.’ To order Budweiser or Bud Light & Clamato Chelada, one might say: “Una michelada con clamato, por favor.” To shorten that but still keep the beer recognizable as the traditional recipe, Anheuser-Busch focused on the name Chelada.

“One look at the can and you know that this beer is the real thing — Budweiser and Bud Light mixed with authentic Clamato,” Vitrano said. “This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato.”

Brewed at Anheuser-Busch’s St. Louis brewery, Budweiser Chelada contains 5 percent alcohol by volume (ABV) and Bud Light Chelada contains 4.2 percent ABV and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.

Clamato is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott’s Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit

The National Association of Latino Independent Producers (NALIP) and HBO(R) announce the 9th NALIP National Conference, co-chaired by producer Frida Torresblanco (PAN’S LABYRINTH) and playwright Elaine Romero (Secret Things). The Conference will be held March 7-9 in Dana Point, California. Online registration is available now at http://www.nalip.org/conference2008.

The theme for the 2008 Conference is “Sin Limites: Trends in Pan-Latino Cinema.” NALIP will bring together the best in Latino entertainment to spotlight the remarkable growth in cross-boundary and cross-cultural creations that have developed in the Latino media landscape. The box office success of PAN’S LABRYRINTH made in Spain by a Mexican filmmaker now living in the U.S., the 2007 Sundance breakaway film LA MISMA LUNA and LADRON QUE ROBA A LADRON, the high-grossing Spanish language release by U.S. Latino filmmaker Joe Menendez and Miami-based producers Panamax, combined with the export of “Betty La Fea” from Columbia in ABC’s “Ugly Betty” and the Cuban/Cuban-American experience examined in CBS’s “Cane” have drawn attention to the emergence of a true Pan-Latino aesthetic with global appeal. “The moment has arrived when barriers are being broken and art is becoming truly universal,” states co-chair Frida Torresblanco. “It’s exciting that the industry has truly put its eye on Latin talent. The cross-over is traveling in both directions: major filmmakers are curious to experience shooting in other countries, and foreign creators for the first time are seriously considered an important part of the industry.”

NALIP Conference 9 kicks off with a welcome cocktail reception hosted by HBO, followed by a screening of the Fox Searchlight film LA MISMA LUNA which is due out in theaters March 2008. The Conference program includes three days of engaging case studies, workshops and plenary on film, television and documentaries that have broken barriers, crossed borders and combined financial and cultural elements from Latino communities around the globe. The Conference will also showcase top Latino comedy, acting and music talents, feature prominent keynote speakers, and announce the 2008 ESTELA Awards cash grants which are endowed by the McDonalds Corporation and given to two filmmakers who are ascending quickly in the field.

Executives from HBO, Universal, SAG, CPB, Warner Bros., CBS, ABC, NBC, PBS and many others are scheduled to attend and participate. These professionals, who are interested in fostering independent Latina/o talent, represent the areas of producing, development and representation, funding, distribution and broadcasting. “Our national Conference every year is a wild ride for Latino filmmakers, “says co-chair Elaine Romero. “It’s kind of like, ‘get your business cards ready because you cannot network fast enough.’ NALIP gives Latino filmmakers and content producers the lift they need to soar quickly to higher levels in their professional work. Our programs instantaneously connect top leaders in the film and television industry with NALIP members at all stages of their careers. One of the most exciting things that happen at the Conference is that people find their teams, their future collaborators. Matches are made. Projects are born. NALIP stands by year-round like the mid- wife! The help does not end at the end of the Conference.” For a complete list of additional speakers, panels and keynotes please visit www.nalip.org/conference2008.

Concurrent with Conference 9 and with the support of the National Endowment for the Arts, NALIP presents the fourth Latino Media Market(TM). Thirty-two select feature production and development projects, documentary works-in-progress and reality television series ideas have been accepted to participate in a special executive meeting series. The Latino Media Market is designed to boost each producer’s project, so that producers can arrange financing and attract broadcast licenses. Live at the Conference, SiTV will give participants an opportunity to get their first break into the industry as the exclusive non-scripted television channel, hearing series and concept pitches. SiTV will award a $2,000 prize, plus a 4-month development option to the strongest series concept pitched at the Market.

NALIP will also hold a Loteria raffle with all of the proceeds going to one lucky Conference attendee in order to advance their project. “Everyone needs some cash to invest in a project or finish a short film, pay an editor or buy that piece of equipment,” says NALIP Executive Director Kathryn F. Galan. “This Loteria gives everyone in the community a chance to chip in and help a Latino filmmaker advance, plus you might be the lucky winner!” Second and third place prizes of software and equipment are also included.

About NALIP:

Founded in 1999 by a group of Latino producers, educators and media activists, NALIP’s mission is to promote the advancement, development and funding of Latino and Latina film and media arts in all genres. For the latest information about NALIP Conference 9, or to register online, go to www.nalip.org/conference2008. All those interested in exhibiting, please contact Conference Director, Octavio Marin at 310.395.8880.
The National Association of Latino Independent Producers”

The last time I was in Oaxaca, I was frantically trying to improvise a gas mask. The city was a war zone: anti-government protesters packing spray paint, rocks and Molotov cocktails; police in riot gear tossing canisters of black tear gas into the crowd.

My eyes stinging, I raced past the burned-out shell of a bus. Thick smoke filled the air, but there was just enough of a clearing to allow me a glimpse of El Catedral restaurant. It looked so enticing: a serene courtyard, white tablecloths and glass wine goblets with the distinctive Mexican blue rim. But the door was locked.

I kept running.

Fast-forward one year and I’m finally inside El Catedral, and in a city that feels much different.”*

Rums of Puerto Rico launched “Here,” a new $2.2 million marketing and advertising campaign in the United States developed by Group LIH in Puerto Rico, in late October. No termination date, media outlets or information regarding which cities or markets the campaign will reach were disclosed.

The campaign consists of ten 15-second television commercials produced by Alfa Recording Studio in San Juan. Each spot will feature a Puerto Rican celebrity speaking about a different aspect of Puerto Rican rum such as the history, tradition, location, quality, leadership in sales and versatility of rum. The ads show celebrities holding a rum cocktail such as piña colada, rum and cola and mojito at various locations in Puerto Rico. The campaign includes messages on responsible drinking and choosing a designated driver.”*

L ong before tiki glasses or cocktails topped with bright paper umbrellas hit the scene, rum was a cultural power player. The quintessential New World spirit, rum has colonial origins that well predate other liquors of the Americas, such as bourbon or American whiskeys.

In its 400-plus years of production, this spirit has been everything from currency to political trump card, and not only its history is complex. Today, rum may be best known as the single most-mixed liquor in the bartending world, but many distillers are returning to the libation’s rich history of refined production by creating aged, specialty, and hand-mixed rums that even the most sophisticated liquor connoisseur can enjoy.”*

“At first look, “Separatists Claim Responsibility For California Wildfires” appears to be like any other story on CNN.com. The article claims that California Governor Arnold Schwarzenegger confirmed a radical Hispanic organization has taken responsibility for the fires that raged through southern California this week. The article even says there’s photographic proof “of individuals holding Molotov cocktails, then throwing them into dry brush.”

After the initial shock of the report, it then becomes obvious that it’s a hoax. To start with, the site’s URL is www.cnnheadlienews.com (note the headlie instead of headline). CNN’s url is cnn.com and the url for its sister network, Headline News, is

“Eduardo Verástegui, the eclectic Mexican star, has great talent as a producer and actor, and great passion to succeed and direct. In 2006, his film “Bella” won the ‘People’s Choice Award’ at the Toronto Film Festival, often an indicator of future Oscar winners such as: Life is Beautiful, American Beauty, Crouching Tiger Hidden Dragon y Hotel Rwanda.

Now “Bella” premiers on October 26 in the United States, predicting that thanks to this touching and revealing production, the Hollywood industry will take a well-deserved turn, especially for Latinos.

“Bella”, written and directed by the Mexican filmmaker Alejandro Monteverde, produced by Metanoia Films and distributed by Liongate and Roadside Attractions, touches with unusual sensitivity the universal subject of love, friendship, family, and the challenges in the face of adversity. It is a love story that transcends romanticism, and as such “Bella” has touched the heart of the public in festivals, receiving many awards.

In the last few months, the Metanoia Films team has received awards across the United States and Mexico. The Smithsonian Latino Center honored Eduardo Verastegui (actor/producer) and Alejandro Monteverde (writer/director) with the prestigious “Legacy Award” for their contributions with “Bella” to the arts, to the image of Hispanics in the United States and for their positive message. The film took its producers to the White House, where President George Bush presented the “Outstanding American for Choice” award to director and writer Alejandro Monteverde as an initiative to recognize the contributions that naturalized immigrants have made to their communities and to this country.

After facing great challenges to study cinematography in this country, and confronted with economic and language barriers, Monteverde obtained his legal residency and recently his American citizenship. From hiding inside a mailroom at the University of Texas to be able to sleep (with an empty stomach), he became a guest of honor at the White House, and the pride of Latinos.

“Bella”, financed and produced by the entrepreneur Sean Wolfington was selected among thousands of films for the opening at the LA Latino International Film Festival (LALIFF) in 2006. The film was also selected to open the Miami International Film Festival (MIFF), and was the official selection at the Dallas, San Diego, Morelia, Huatulco, Santa Barbara, Austin Film Festivals. On May 5, the Mexican Embassy in Washington D.C. selected it as the winner of “Crystal Heart Award” in the Heartland Film Festival, among others.

Eduardo Verástegui said that “Bella” had the power to change lives, just as it changed his. “I needed to give 100% of myself to my beliefs and to produce a film that gave dignity to Latinos all over the World, to act and to tell stories that made a difference in our society”. “And that conviction resulted in ‘Bella’.”

The film rated PG, and starring Hispanic and American actors such as Angélica Aragón, Manny Pérez, Ali Landry y Tammy Blanchard, will be shown at the VIP Red Carpet Reception in the city of Miami, sponsored in part by Goya and Bacardi. Celebrities of the arts, film, press, TV and politics, have confirmed their presence to the event on Tuesday October 23, at the Gusman Center.

“Bella” premiers nationally on October 26 in the United States, bringing hope to new generations to appreciate a great film, with a positive, fresh message, that celebrates not only Hispanic values but the values of all human beings.

***FOR PRESS PASSES TO COVER THE MIAMI PREMIER PLEASE SEND CREDENTIALS TO
conchita@latinwe.com

“BELLA PREMIER MIAMI”
Tuesday, October 23
Olympia Theater
Gusman Center
174 East Flagler Street
Miami, FL 33131
Complimentary Valet Parking at 2nd Ave. & Flagler St.

PROGRAM:
6:00 p.m. Red Carpet and Reception Cocktail
7:00 p.m. Premier of “Bella”
Dessert tasting with cast and producers
Doors close at 7:00 pm “*

“The Puerto Rico Convention Bureau (PRCB) will be hosting a recruitment event in Washington D.C. on Thursday, October 25, 2007 to meet with candidates that are interested in becoming future Ambassadors of the Puerto Rico Convention Bureau to contribute to the Island’s economic development through their business contacts.

Puerto Ricans and/or friends of Puerto Rico, non-island based, who can assist or refer a contact to sell the destination to their respective organizations as well as their business circles can become Ambassadors of the Puerto Rico Convention Bureau. Also, Puerto Rico-based business, association and/or government leaders whose contacts and involvement in national and international organizations can generate new group business for Puerto Rico, can also become Ambassadors.

The Meetings and Conventions industry in Puerto Rico generates yearly revenue of approximately $900MM. Over the years, the Ambassadors Program – completely voluntary- has been a very productive extended sales team of the PRCB representing up to 20% of the total sales production.

Ambassadors provide essential contacts and leads that give Puerto Rico an advantage in the competitive world of convention site selection. They are passionate and knowledgeable advocates of the economy issues affecting the quality of life in Puerto Rico. Their efforts can have a real impact on the economy of Puerto Rico- for example, a convention of 500 people for 4 days can generate up to $1.2 million in revenue.

“We invite prospective Ambassadors to join us for a special meeting in Washington, D.C. Most of us know someone that is the decision maker or the meeting planner of a convention or a meeting. All we need from our Ambassador is to open the doors for Puerto Rico, by sharing that contact information, we take care of the rest”, stated Ana Maria Viscasillas, president and CEO of the Puerto Rico Convention Bureau.

Puerto Ricans or friends of Puerto Rico interested in attending the recruitment cocktail event in Washington, D.C. on October 25 must register first by calling Miguel Hernández, toll free at 1-888-772-1343 extension 5099 or via e-mail to info@ambassadorpr.com. More information on the Puerto Rico Ambassador program is available at www.ambassadorpr.com.

Editor’s Note:
The Puerto Rico Convention Bureau (PRCB) is a non-profit organization established in 1962 to drive meetings, conventions, trade shows and incentive groups to Puerto Rico. With offices in San Juan, Chicago, New York, Miami, and Washington DC, the Bureau strengthens Puerto Rico’s competitive position in the Americas and abroad by increasing awareness of the Island’s outstanding meeting facilities and services, and produces approximately $125 million to the local economy. The PRCB is the official marketing and sales agent for the new Puerto Rico Convention Center (PRCC) opened November 2005. For more information on the new Convention Center visit www.prconvention.com. The Puerto Rico Convention Bureau, representing the capital city of San Juan, is a proud member of Best Cities Global Alliance, the first convention bureau alliance that represents the highest standards of service in the meetings and convention industry. For more information, visit www.bestcities.net. The Puerto Rico Convention Bureau has also earned accreditation from the Destination Marketing Association International as an elite destination marketing organization. DMAI is the world’s largest association of CVBs, representing more than 600 destination management organizations in more than 25 countries. The Bureau can be reached electronically through the Internet at info@prcb.org or at its website www.meetpuertorico.com. “*

“Stephen Hanson and B.R. Guest are proud to announce the highly-anticipated arrival of Dos Caminos Las Vegas, opening at The Palazzo Resort Hotel Casino in December 2007. Dos Caminos Las Vegas will be the fourth outpost of the Mexican cuisine mecca and the first outside of New York City.

As with its sister locations, Dos Caminos Las Vegas will offer authentic, inventive Mexican fare along with a vibrant bar scene. Building on classic Mexican staples of guacamole, empanadas and tacos, the menu will include signature items created exclusively for Las Vegas from Corporate Executive Chef Scott Linquist, who has overseen the brand expansion and openings of all Dos Caminos locations. Taste buds will be tantalized with dishes including Roasted Chicken Enchiladas with Mole Poblano and Salsa Verde, Lamb Shank Barbacoa, Grilled Marinated Skirt Steak with Frijoles Borrachos and Roasted Tomato Salsita as well as Chilean Sea Bass Veracruzano. The menu will also feature such brunch offerings as Dos Caminos Rancheros, Chilequiles Con Huevos (Baked Tortilla Casserole with Sunny-Side-Up Eggs), Pan Torrejas (Mexican- Style French Toast with Toasted Pecan Maple Syrup and Fresh Berries) and Mexican Benedict, available daily. Not to be missed: the made-to-order guacamole heralded by Food & Wine magazine as “New York City’s Best.”

The lounge at Dos Caminos Las Vegas will add more spice to Sin City’s nightlife, offering the latest DJ stylings, bottle service and top-notch people-watching as well as a delectable lounge menu for late-night dining well into the wee hours.

B.R. Guest Mixologist Eben Klemm transports the cocktail menu “south of the border” with imaginative margaritas, sangria as well as an expansive tequila menu. Sample one — or a flight — of the carefully chosen selection of tequilas, representing the best Mexico has to offer! Specialty cocktails include seasonal organic margaritas and Dos Caminos’ signature Frozen Prickly Pear Margarita as well as Pisco and Pinot Noir Sours.

The David Rockwell-designed space divides the restaurant into different environments, each a nod to a specific aspect of Mexican life. A waterfall and hand-hammered gates welcome guests as they enter into the intimate lounge, where snakeskin leather banquettes carve up the space. An abstract nightscape of a Mexican village frames the natural edge wood bar poised atop an iridescent gold and fuchsia tile wall. An incarnation of a Mexican bazaar, the main dining room walls and ceiling are covered with panels taken from the markets of Mexico. Accentuating the dining room, the candle-lit serpentine chandelier of glowing glass gems leads guests to an ancient stone-carved Mayan temple of fire that connects the two distinct dining spaces. The rear dining room is a celebration of eternal light with flickering candlelight reflecting off of the copper-colored glass and casting a warm glow onto the walls.

Dos Caminos Las Vegas at The Palazzo can accommodate up to 700 people. The restaurant will serve a brunch and lunch menu from 11:30 a.m. to 4 p.m., dinner daily from 4 p.m. to 11 p.m., with a late night lounge menu offered until 3 a.m. on Friday and Saturday. The lounge welcomes guests seven days a week until 3 a.m. Please visit www.brguestrestaurants.com for more information.

About B.R. GUEST

Since opening its first restaurant in 1987, B.R Guest Founder Stephen Hanson and his team have redefined the restaurant experience through an emphasis on hospitality and quality. Current B.R. Guest properties in New York City include Atlantic Grill, Blue Fin, Blue Water Grill, Dos Caminos Park, Dos Caminos Soho, Dos Caminos Third, Fiamma, Vento Trattoria, Ruby Foo’s Dim Sum and Sushi Palace, Ruby Foo’s Times Square, Level V nightclub and the recently opened Primehouse New York. B.R. Guest locations outside of New York include Fiamma Trattoria in the MGM Grand in Las Vegas and Blue Water Grill and David Burke’s Primehouse in Chicago. In winter 2007, B.R. Guest will open Dos Caminos at The Palazzo Resort Hotel Casino in Las Vegas. Recently, Hanson inked a deal with hospitality giant, Barry Sternlicht, appoi