News (Noticias) Tagged ‘circulation’

View 25 | 50 | 75 | 100 posts (25 is default)
View news as simple list for faster scanning & downloading

August 11, 2008

Newstand sales of People en Espanol were up 19.9% according to the Audit Bureau of Circulations

August 5, 2008

PEOPLE en Espanol Names the Best and Worst Dressed Celebrities of the Year

Filed under [ Entertainment ] [ Media ] [ People ] [ Press Releases ] [ Blogante Entertainment ] [ Blogante Entertainment Essentials ]
Tags: , , , , , , , , , , , , , , , , , , , ,

“Penelope Cruz, Charlize Theron, and Eva Longoria are named the best-dressed women in Hollywood in the new issue of PEOPLE en Espanol, on newsstands on August 4. Penelope Cruz lands the top spot as the best dressed with Charlize Theron ranked #2. Others on the list include actresses Katie Holmes and Angelina Jolie, and singer Rihanna. Cruz, who next stars in Woody Allen’s Vicky Cristina Barcelona along with Scarlett Johansson and real life beau, Javier Bardem (also on the best dressed list), is known for her elegant style at her red carpet appearances.
The magazine also gives thumps up to women with curves highlighting Ugly Betty’s America Ferrera, Grey Anatomy’s Sara Ramirez and singer Jennifer Hudson for their great sense of fashion; and celebrates famous moms who recently shed the pregnancy weight and got back into shape like Cate Blanchett, Salma Hayek and Jennifer Lopez. Daisy Fuentes takes top honors in a special reader’s poll on www.peopleenespanol.com.
Among the Best Dressed men are David Beckman, taking the top honors, along with actors George Clooney, Javier Bardem and singer Daddy Yankee.
The issue also includes a ‘who wore it best’ section, putting celebrities head to head for readers to decide who looks best in the same dress. Among them: Christina Aguilera vs. Amanda Bynes in a sleek Herve Leger, and Jennifer Garner vs. Eva Longoria in a strapless Gucci.

The Best Dressed Women of 2008:
1. Penelope Cruz, Actress
2. Charlize Theron, Actress
3. Kate del Castillo, Mexican actress
4. Eva Longoria, Actress
5. Lili Estefan, Univision TV host
6. Katie Holmes, Actress
7. Sofia Vergara, Colombian actress
8. Lucero, Mexican actress
9. Candela, Telemundo TV host
10. Daisy Fuentes, model ( www.peopleenespanol.com users choice)

The Best Dressed Men of 2008:
1. David Beckman, Athlete
2. Javier Bardem, Spanish actor
3. George Clooney, Actor
4. Mauricio Islas, Mexican actor
5. Shalim, actor
6. Wisin, Reggaeton artist
7. Yandel, Reggaeton artist
8. Daddy Yankee, Reggaeton artist
9. Anthony, Dominican lead singer of Aventura
10. Felipe Viel, Telefutura TV host

The issue also features celebrities whose bad sense of fashion made headlines. Paris Hilton and Britney Spears appear on the magazine’s worst dressed list for second year in a row and newcomer Janet Jackson is criticized for her fashion mishaps. Voters on www.peopleenespanol.com selected Cuban actress Niurka Marcos as the worst dressed celeb.
The September issue of PEOPLE en Espanol also includes the hottest insider tips and trends from today’s top celebrity hair, makeup and fashion stylists. Learn how to get that celebrity look with fall inspired trends at a fraction of the cost. For all of the hottest looks in fall fashion and beauty check out this month’s PEOPLE en Espanol. (Page 60)
OTHER STORIES IN THIS ISSUE:
David Archuleta on Top
David Archuleta, the first Hispanic contestant to make it as a finalist on American Idol, talks to PEOPLE en Espanol about his newfound fame, how he almost did not make it, and his plans for the future. “I’ve always imagined myself on stage,” says Archuleta, who at 17-years-old, placed second, after David Cook, on the hit reality show series.
Even after millions of votes and his “Archie” fan club, he still remains humble. “I thought nobody liked to hear me sing,” says Archuleta. However, his accomplishments are nothing short of a miracle. About a year and a half ago, Archuleta received medical treatment for paralysis in his vocal cords. “The doctor said there is somebody up there who wants him to sing because, medically speaking, he should not be able to,” says Archuleta’s father.
He’s now gearing up for the American Idols Live! Tour 2008 and will also start recording his first album as a solo artist. “I feel a connection when I hear other people singing. If I can accomplish that, it would make me feel so good,” says Archuleta. (Page 143)
All this and much more in the September issue of PEOPLE en Espanol. For daily news and scoops, please visit PeopleEnEspanol.com.
PEOPLE en Espanol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espanol’s guaranteed circulation is 515,000 and reaches more than six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PeopleEnEspanol.com — now also available in English.

Contact:

Elvis Lizardo
212.522.9658
elvis_lizardo@peoplemag.com

Amy Galleazzi
212.522.3689
July 30, 2008

Al Dia Triples Circulation - Dallas

Filed under [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: , , , ,

“Today The Dallas Morning News launched the already-announced expanded distribution of its Spanish-language newspaper Al Dia. An additional 80,000 copies of Al Dia will be distributed to homes across the greater Dallas area every Wednesday and Saturday, effectively tripling Al Dia’s previous circulation of 40,000.
The expansion of Al Dia’s distribution is in response to North Texas’ ever-growing Spanish-speaking population and the increased demand for Spanish-language news and information.
Al Dia’s increased distribution also provides an avenue for advertisers who want to target the Latino community and Spanish-speaking consumers — a segment of the population that continues to grow in importance for many local retailers.
“This is a very aggressive move by Al Dia to better serve its consumers and advertisers. Tripling our circulation while others are shrinking theirs demonstrates our commitment to serve the growing Latino community in North Texas,” said Alejandro Sanchez Sobrino, publisher of Al Dia.
Cindy Carr, senior vice president for niche publications, said, “Al Dia’s advertising partners want more from the newspaper — more reach, more value, more of the potential customers that they value most. Tripling our circulation responds to those needs.”
The Dallas Morning News has partnered with American Circulation Innovations to manage Al Dia’s expansion. ACI specializes in targeted distribution and employs state-of-the-art product technology to ensure accurate and effective delivery. They have been in business since 1965 and distribute publications in dozens of markets. ACI will also handle distribution responsibilities for The News’ new product Briefing, planned for launch in late-August.
According to ACI’s Ken Higdon - Vice President of Business Development, “We are pleased and honored that Al Dia named us the distribution provider for this important initiative. They recognized our experience and the leading edge technologies we have to carry out their expanded circulation project, tools like GPS, devices for geofencing, sophisticated demographic analysis and proven hands-on experience with tight supervision and verifiers. These were all critical in us being selected for distributing Al Dia.”
Key advertisers have applauded this move. Quoting a leading print media buying service, Mr. Trevor Hansen, president and CEO of Ethnic Print Media Group, said, “EPMG is looking forward to the expansion of Al Dia’s distribution in the Dallas market. The circulation increase and free home delivery will be a great asset to both our pre-print and traditional ROP clients. Al Dia’s overall quality, strong content and increased market penetration provides an attractive and strong reach in the Dallas market.”
Al Dia’s expanded distribution will serve the community by providing outstanding, award winning journalism to a much larger segment of the population and extended reach and value to advertisers,” added Sanchez.
About Al Dia
Al Dia, the only local Spanish-language daily newspaper in the Dallas-Fort Worth area, is published Monday to Saturday and is the recipient of numerous awards for excellence in journalism, along with its Web site, aldiatx.com. Al Dia is published by The Dallas Morning News, the flagship subsidiary of A. H. Belo Corp., (NYSE: AHC), a news and information company that owns and operates four daily newspapers and 12 associated Web sites. A. H. Belo publishes special issues that target young adults and the Hispanic market, along with Quick and Al Dia in Dallas-Fort Worth, and La Prensa in Riverside.

Contact Information:
Isaac Lasky
Tel. 469-977-3609
Ilasky@aldiatx.com

July 23, 2008

Meredith Hispanic Ventures Will Relaunch Espera and 12 Meses Under the Ser Padres Umbrella

Filed under [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: , ,

“Meredith Corporation (NYSE: MDP) announced today that Espera, the magazine for expectant mothers, and 12 Meses, focused on the first 12 months of life, will be re-launched under the Ser Padres umbrella. The Meredith Hispanic Ventures titles will be renamed Ser Padres Espera and Ser Padres Bebe, respectively, starting in April 2009. Alberto Oliva, editor-in-chief of Ser Padres and author of the books Magazines that Make History (University Press of Florida, 2004) and In Vogue: The Illustrated History of the World’s Most Influential Fashion Magazine (Rizzoli, 2006), and his team will oversee the editorial direction of each magazine, a responsibility previously held by sister publication Siempre Mujer’s team.

“This is a natural and critical evolution for Meredith Hispanic Ventures,” commented Ruth Gaviria, executive director of Meredith Hispanic Ventures. “Meredith acquired Espera and 12 Meses with American Baby from Prime Media in 2002. Since then, we have acquired and re-launched Ser Padres and launched Siempre Mujer, the leading lifestyle and service magazine for women. Now, Espera and 12 Meses will capitalize on the 18-year brand equity of Ser Padres. Our content portfolio now reaches one in three Hispanic moms in the United States.”

Ser Padres Espera will be published three times a year (spring, summer and fall/winter issues) — up from twice a year — and will also increase its annual circulation by 35% to 1.05 million expectant mothers. The title will continue to be distributed through OB-GYN offices as a standalone magazine. Ser Padres Bebe will continue to be distributed in maternity wards through sampler bags, with a yearly circulation of 600,000, and will be perfect bound. Both titles will reflect the needs and aesthetic of the young Hispanic expectant or first-time mother.

Meredith Hispanic Ventures will also launch Mimosblog.com, a blog by the editors of Ser Padres that addresses the pre and post natal concerns of Hispanic mothers up to their child’s pre-teen years. The blog, launching August 4, will seek to create a community of women with interactive features like “My Favorite Photo” and “The Things They Say!,” popular features in Ser Padres magazine. Mimosblog.com will navigate bilingually in Spanish, English and Spanglish, reflecting the language preferences of this young Hispanic mom.

“There has been 82% growth in unique Spanish-preferred Hispanic visitors to blogs and many of those turn to blogs for informational purposes or to stay in touch with friends and family and meet new peers,” explained Oliva. “Mimosblog.com will be the online hub for Hispanic moms, where they can share their concerns, tips and advice and receive immediate feedback from women just like them. We know that one in three babies will be born to a Hispanic woman in the U.S. in the next decade and it remains our mission to educate, inspire and support them through many media platforms.” “*

July 21, 2008

Local Spanish-language paper aims for growth - El Sol in Stamford, Connecticut

Filed under [ Business ] [ Media ] [ Blogante Business ] [ Connecticut ]
Tags: , ,

“El Sol, the weekly Spanish-language newspaper published in Stamford, aims to boost its circulation from 16,000 to 20,000 by late fall.

Its circulation is up from 14,000 last year and El Sol plans to add an online product later this year, according to Alvaro Arteaga, El Sol’s director. “*

Spanish-language Media Market In a Growth Phase

Filed under [ Business ] [ Media ] [ Blogante Business ]
Tags: , ,

“As reports of layoffs, cutbacks and buyouts sweep through America’s most influential newspapers like the Chicago Tribune, Miami Herald and The Washington Post, publishing companies struggle to stretch resources and keep newspapers afloat. Despite declining circulation and shrinking advertising revenue, one niche market is holding steady.”*

July 17, 2008

Marketwire Launches NoticiasDigitales, the Newswire Industry’s First Real-Time Latin America Digital News Network; Exclusive Deal Guarantees News Publication on More Than 100 Leading Spanish-Language Websites

Filed under [ Business ] [ Internet ] [ Press Releases ] [ Blogante Business ]
Tags: , , , , , , , , , , , , , , , , , , , , ,

“Marketwire, a full-service newswire and communications workflow solutions provider, today announces the debut of NoticiasDigitales, the newswire industry’s first real-time business-to-consumer digital news service to publish Spanish-language news on Latin American websites. An enhancement to its Spanish-language press release distribution circuits, Marketwire’s NoticiasDigitales displays press releases on more than 100 leading newspaper, financial and economic news, and media websites and portals that bring corporate news to millions of influential Spanish-speaking viewers across North America, Central America and South America.

“With the rapid growth of social media and ‘citizen journalism,’ the future of the newswire industry depends on leveraging new technologies to offer effective business-to-consumer news delivery solutions,” commented Marketwire Vice President of Emerging Markets Hector Botero. “Ethnic, emerging and international markets represent enormous, untapped opportunities for an online digital news distribution service, and we are extremely excited to launch an industry first to our clients who target Spanish-speaking audiences.”

Participants in the large web network at the core of Marketwire’s NoticiasDigitales include major news media, business, finance and technology websites published in Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela. Examples of participating websites are Caracol Radio, Clarín.com, Dinero.com, El Universal.com and Nacion.com.

A 30-day testing period revealed that between June 11 and July 11, 2008, Marketwire’s NoticiasDigitales received more than 4 million total impressions from visitors in 21 countries. Thirty percent, or 1.2 million of those impressions came from visitors in Colombia, an economy growing at 6.8 percent a year (two full points faster than the Latin American average); 29 percent, or 1.18 million of the impressions were from the United States; 13 percent, or 520,000 impressions, came from visitors in Argentina, a country that has experienced four consecutive years of more than 8 percent growth in GDP; and 11 percent, or 431,000 impressions, came from Mexico, a country counting the United States as its largest trading partner.

Now, by adding more than 100 websites and 3 million-plus monthly views to its comprehensive Latin America distribution circuits that, combined, reach more than 80,000 media points in Latin America, Marketwire reinforces its position as the leading Latin American market press release distributor. NoticiasDigitales is included in all of Marketwire’s Spanish-language press release distribution circuits: five Latin America/South America distribution packages; newslines to 17 Latin American countries; and its industry-leading North America Hispanic newsline that reaches more than 5,000 journalists and editors through Marketwire’s NoticiasFinancieras news syndicate generating news for print publications with combined circulation exceeding 3 million daily, and readership, including web properties, exceeding 10 million.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire’s customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients’ news to the world’s media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK’s Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services — including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more — that help communication professionals maximize their effectiveness while ensuring accuracy and best practices.

Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada’s largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 19 offices on four continents. For more information, visit us at www.marketwire.com. “*

June 26, 2008

Continental Airlines and National Association of Hispanic Publications Announce Essay Contest Winner

Filed under [ Hispanic News ] [ Press Releases ]
Tags: , , , ,

“Continental Airlines (NYSE: CAL) and the National Association of Hispanic Publications (NAHP) announced that Carlos Blanco, 18, of Houston, Texas, has won the “Destino: Latinoamerica” (”Destination: Latin America”) essay contest for Hispanic high school students.

Blanco, a May 2008 graduate of YES Prep School - Southeast in Houston, highlighted the influence of Latin America on his own life in his winning essay, “The Manifestation of Culture.”

“I love our music, our food, our films and our unspoken bond that unites us,” Blanco wrote. “Our united passion is what inspires me to live on as a young Latino destined to change the world.”

Blanco, the son of Bernardo Blanco, originally from Panama, and Rosantina Blanco, who is Mexican-American, won six Continental Airlines tickets to travel anywhere in the U.S. where Continental flies. In addition, his essay will be posted on the NAHP website, nahp.org, as well as published in many NAHP member newspapers around the U.S.

“Part of being Latino comes from family relationships. I chose this topic because my family gave me my roots and my culture,” Blanco said when he learned he had won. “My family has definitely played a great influence on who I am, and the culture plays a role in who we are as a community.”

“The judges had a difficult choice to make this year because the essays we received were especially heartfelt,” said Maria Cristina Osorio, Manager, Public Relations, Latin America and U.S. Hispanic, Continental Airlines. “Carlos just seemed to sum up the essence of Latin American culture with such pride and feeling.”

Blanco, who will attend Columbia University in New York next fall, plans to major in education and journalism. Active in the community, Blanco is working this summer with the Houston Votes organization that encourages Latino voter participation, as well as volunteering with the Latino Learning Center.

“The NAHP is committed to encouraging student expression through programs such as ‘Destino: Latinoamerica,’” said Clara Padilla, president, NAHP. “We are pleased to join Continental in providing a way to let heritage and stories of Latin America’s impact on U.S. life be heard.”

This was the second year for the “Destino” contest. Essay entries had to focus on some aspect of the influence of Latin America on U.S. life. Judges from Continental and the NAHP evaluated the essays for clarity of expression and originality.

Latin America and the Caribbean account for more than half of Continental Airlines’ international destinations. Continental offers service to 76 destinations in 23 countries in Latin America and the Caribbean, including nonstop service to 31 destinations in Mexico — more than any other airline. Continental also offers nonstop service to more Central American cities (10) than any other U.S. airline and serves nine South American destinations.

Continental offers a number of Spanish-language services, including bilingual flight attendants on many flights to Latin America; and bilingual airport personnel, reservations agents and signage. Spanish-language functions on the continental.com Web site include flight booking, check-in, seat selection, flight and gate information, and OnePass frequent flyer program enrollment. Passengers also may make reservations in Spanish at 1-800-537-9222. For more information, visit www.continental.com (www.continental.com/espanol) .

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) is a nonprofit trade advocacy organization representing the leading Hispanic publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of over 14 million. NAHP was founded in 1982 as a nonpartisan and nonprofit organization (501-c-6) to promote Hispanic publications.”*

June 22, 2008

Dominican businesses booming in Philadelphia

Filed under [ Business ] [ Community ] [ Blogante Business ] [ Pennsylvania ] [ Philadelphia ]
Tags: , ,

“The soaring number of Dominican bodega owners would seem to bear him out. Begun in 1998 with a handful of founders, Philadelphia’s Dominican Grocers’ Association today numbers about 300 active members and estimates that 1,000 bodegas across the city are Dominican-owned.

“We are in the places where supermarkets don’t want to be or fear to be,” said Jose Joaquin Mota, 42, who owned two stores in Philadelphia and now edits El Comercial, a two-year-old, 10,000-circulation monthly that caters to the grocers who have been buying up stores once held by Puerto Ricans and Koreans.”*

June 18, 2008

Queens Courier Establishes Outreach To Latin Population With Exclusive Spanish Edition

Filed under [ Business ] [ Media ] [ Language Issues ] [ Blogante Business ] [ New York ] [ New York City ]
Tags: , , , , ,

“Queens Courier Establishes Outreach To Latin Population With Exclusive Spanish Edition

The Queens Courier, the principle community newspaper for the borough of Queens, New York, is establishing a Spanish language edition. Building on their long established tradition of keeping the residents of Queens educated on their social, moral and community obligations, the Queens Courier has grown from a single weekly newspaper to 11 publications, ranging from tourist oriented publications, like the Key to Queens, to community health related issues (like Healthwise) to businesses publications dedicated to the unique needs of people in Queens.

Founded in 1985 by Victoria Schneps-Yunis, and John Toscano, the Queens Courier grew from the realization that more and more apartment owners were going co-op, owning their apartments and having the same vested stake in their community that homeowners would have. Dedicated to informing the residents of Queens about bond issues, educational and school issues, and shining the light of good journalism on the events of merit in the community, the Queens Courier has expanded from a two person operation to one with more than 50 employees and reporters.

The Courier has always been focused on the needs of the community, and with the changing demographics in Queens, which is now more than 26% and growing, the need to provide Hispanic residents with the same information that the English speaking majority proved to be a clarion call to Schneps-Yunis.

“We have long believed that it is the power of the press, to enact long lasting change, that keeps the sinews of our community strong. We are the lifeline between all of our neighbors, the fabric that their lives interweaves to make a group of neighbors into a community of citizens. Without a Spanish language newspaper, we were not serving a vital and important segment of our readers, until now.”

In addition to listing events common to Queens, the Spanish edition (El Correo de Queens) covers Spanish language events, and gives advertisers looking to reach the Hispanic market an avenue that they’re comfortable with. The aim is to make sure that all the important news reaches everyone who needs to be reached, regardless of the language they read or speak in their homes. El Correo de Queens can be found in all the locations that other editions of the Queens Courier can be found in – ranging from banks, to gymnasiums and pharmacies and supermarkets. With a total circulation of over half a million copies of each issue, the Queens Courier is one of the highest circulation community newspapers in the country.

PRESS CONTACT:
Noah Rosenberg
38-15 Bell Blvd.
Bayside, NY 11361
nrosenberg@queenscourier.com
718-224-5863 ext237″

June 17, 2008

Continental Airlines and National Association of Hispanic Publications Announce Essay Contest Winner

Filed under [ Hispanic News ]
Tags: , , , , , , , , , , ,

“Continental Airlines (NYSE: CAL) and the National Association of Hispanic Publications (NAHP) announced that Carlos Blanco, 18, of Houston, Texas, has won the “Destino: Latinoamerica” (”Destination: Latin America”) essay contest for Hispanic high school students.

Blanco, a May 2008 graduate of YES Prep School — Southeast in Houston, highlighted the influence of Latin America on his own life in his winning essay, “The Manifestation of Culture.”

“I love our music, our food, our films and our unspoken bond that unites us,” Blanco wrote. “Our united passion is what inspires me to live on as a young Latino destined to change the world.”

Blanco, the son of Bernardo Blanco, originally from Panama, and Rosantina Blanco, who is Mexican American, won six Continental Airlines tickets to travel anywhere in the U.S. where Continental flies. In addition, his essay will be posted on the NAHP website, nahp.org, as well as published in many NAHP member newspapers around the U.S.

“Part of being Latino comes from family relationships. I chose this topic because my family gave me my roots and my culture,” Blanco said when he learned he had won. “My family has definitely played a great influence on who I am, and the culture plays a role in who we are as a community.”

“The judges had a difficult choice to make this year because the essays we received were especially heartfelt,” said Maria Cristina Osorio, Manager, Public Relations, Latin America and U.S. Hispanic, Continental Airlines. “Carlos just seemed to sum up the essence of Latin American culture with such pride and feeling.”

Blanco, who will attend Columbia University in New York next fall, plans to major in education and journalism. Active in the community, Blanco is working this summer with the Houston Votes organization that encourages Latino voter participation, as well as volunteering with the Latino Learning Center.

“The NAHP is committed to encouraging student expression through programs such as ’Destino: Latinoamerica,’” said Clara Padilla, president, NAHP. “We are pleased to join Continental in providing a way to let heritage and stories of Latin America’s impact on U.S. life be heard.”

This was the second year for the “Destino” contest. Essay entries had to focus on some aspect of the influence of Latin America on U.S. life. Judges from Continental and the NAHP evaluated the essays for clarity of expression and originality.

Latin America and the Caribbean account for more than half of Continental Airlines’ international destinations. Continental offers service to 76 destinations in 23 countries in Latin America and the Caribbean, including nonstop service to 31 destinations in Mexico — more than any other airline. Continental also offers nonstop service to more Central American cities (10) than any other U.S. airline and serves nine South American destinations.

Continental offers a number of Spanish-language services, including bilingual flight attendants on many flights to Latin America; and bilingual airport personnel, reservations agents and signage. Spanish-language functions on the continental.com Web site include flight booking, check-in, seat selection, flight and gate information, and OnePass frequent flyer program enrollment. Passengers also may make reservations in Spanish at 1-800-537-9222. For more information, visit www.continental.com (www.continental.com/espanol) .

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) is a nonprofit trade advocacy organization representing the leading Hispanic publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of over 14 million. NAHP was founded in 1982 as a nonpartisan and nonprofit organization (501-c-6) to promote Hispanic publications.”

June 13, 2008

Advertising+Sponsorship = Sponsortising :: Media Kit

Filed under [ Hispanic News ]
Tags: , ,

Please read: National Hispanic & Latino Marketing & Advertising :: Yes, it is possible & even affordable :: Targeting a diverse group via the long-tail aka Targeting by casting a wide net

Hola,
My name is Tomás (bio | linkedin).
I would like to thank you for taking the time to learn about what I offer /do and how I can help you. If after reviewing this page you would like to contact me please don’t hesitate to send me an e-mail or leave a voicemail at 310-439-9150.

All information about advertising is found in the Media Kit PDF (although below is a quick summary) and I would recommend the About page

If you would like to order online you may do so below (after reading the Media Kit, of course). Invoicing is available.

Advertising Quick Info

  • Monthly and Annual options
  • Options starting at $600
  • Great ad dimensions – the top 3 IAB standard sizes
  • Great ad locations – highly visible – above the fold
  • All ads are shown on a rotation basis
  • There can only a limited number of advertisers – 10 to be exact

Readership Profile

  • Executives from every level of Hispanic and Multicultural firms
  • Executives involved in Hispanic outreach
  • Business people
  • Community leaders
  • Journalists, reporters and others involved in media
  • Professors, teachers and students
  • People searching for Hispanic news and information

Circulation Weekday Averages

  • 3,000+ visitors - 4,400+ in the past 30 days (as of October 2nd, 2008)
  • 5,200+ pageviews - 6,700+ in the past 30 days (as of October 2nd, 2008)
  • 2,600+ newsletter subscribers
  • 100s of feed reader subscribers
  • Translating into a million plus visitors a year

Mero Mero Level

HispanicTips is:

  • The best news site for, from and about Hispanics and Latinos
  • An aggregation service developed and refined over three years to be the best
  • Trusted and Useful through: Comprehensiveness, Relevancy, Consistency, Organization, Presentation and Personal Touch
    • Comprehensiveness - over 44,000 news items (40 to 100+ collected each day)
    • Consistency - published on average 4 to 5 times a week for 3 years – celebrating 3 year anniversary in July of 2008
    • Relevancy - 99.9% of all news items directly relate to Hispanics and Latinos
    • Organization - categorization by subject, state and city plus tags, cross-categorical capabilities and multiple search options
    • Presentation – various user-friendly formats of Blogante News prioritizes the daily news i.e. Blogante Essentials on Homepage and newsletter
    • Personal Touch - one person does it all - Tomás
  • Highlights include

    • Content from HispanicTips can be found on the website of the Washington Post, Reuters, Connecticut’s wfsb.com and the Chicago Sun-Times via BlogBurst
    • Content from the sections on immigration and business are pulled into the website of the newspaper Hoy (hoyinternet.com)
    • One of only two Hispanic blogs with media credentials for the 2008 Democratic National Convention in Denver
    • Content is found on the Irving, Texas Hispanic Chamber of Commerce’s site
    • Interviewed for segment on NPR’s Weekend Edition entitled: “Campaign Ads Look To Reach Hispanic Voters
    • Cited in Ad Age’s Big Tent
  • But readers say it best: “love it,” “addictive,” “useful,” “great,” and “invaluable.” (quotes are found throughout this document)

June 12, 2008

Al Dia Dallas/Ft. Worth on What’s Behind Their Recent 80,000 Circulation Increase - Portada

Filed under [ Business ] [ Media ] [ Blogante Business ] [ Texas ] [ Dallas ]
Tags: , ,

“A Q&A with Alejandro Sanchez, publisher of Al Dia Texas.

Portada: How does this expansion tie in with the general expansion of the Dallas Morning News?

Alejandro Sanchez: The expansion of Al Dia’s circulation ties in with the general strategy of growth of The Dallas Morning News by focusing on specific targeted reader segments. The company is very sensitive to the changes in demographic changes and very in tune with lifestyle changes that is why we have a wide portfolio of publications to serve different needs. “*

June 10, 2008

Al Dia to Triple Distribution Through Home Delivery - Texas

Filed under [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Texas ] [ Dallas ]
Tags: , , , , ,

“In response to the continuing growth of the Hispanic population in North Texas and advertisers’ desires to reach Spanish-speaking consumers, The Dallas Morning News announced today that this summer it will triple the distribution of its Spanish-language paper, Al Dia, on Wednesdays and Saturdays.

Beginning in late July, Al Dia’s distribution will increase from 40,000 to approximately 120,000 when it begins home-delivering its Wednesday and Saturday editions free in selected coverage areas.

“Since its inception five years ago, Al Dia has become a news and information staple for Spanish-speaking consumers in North Texas,” said Alejandro Sanchez Sobrino, Publisher of Al Dia. “Our advertisers recognize the value of reaching this dynamic market directly through a highly targeted newspaper.”

Later this summer, The Dallas Morning News also plans to launch a new English-language quick-read newspaper. Beginning in late August, Briefing will publish Wednesday through Saturday and will be home-delivered free to
non-subscribers of The Dallas Morning News in selected coverage areas. Initial distribution will include approximately 200,000 additional households.

Several of Al Dia’s and The Dallas Morning News’ advertising partners have expressed their support for the new initiatives.

Trevor Hansen, President and CEO of Ethnic Print Media Group, a
full-service print placement firm for the country’s most influential Hispanic, Black and Asian newspapers, is looking forward to the expansion of Al Dia’s distribution in the Dallas market. He said, “The circulation increase and home delivery product will be a great asset to both our pre-print and traditional ROP clients. Al Dia’s overall quality, strong content and increased market penetration provides an exciting and strong reach in the Dallas market.”

“Al Dia and Briefing are superb examples of The Dallas Morning News’ innovative approach to providing advertisers with quality offerings that reach consumers in a meaningful way,” said Stan Richards, founder and principal of The Richards Group, the nation’s largest independent advertising agency.

John McKeon, president and general manager of The Dallas Morning News, said, “Al Dia and Briefing are examples of how we are focusing on growth by using innovative approaches. Our robust portfolio includes the primary newspaper and the DallasNews.com website, as well as multiple niche advertising products. These are all examples of how newspapers can develop more reach and penetration among the readers that advertisers demand,” he said.

About Al Dia
Al Dia, the only local daily Spanish-language newspaper in the Dallas-Fort Worth area, is published Monday through Saturday and has received numerous awards for excellence in journalism, along with its Web site, aldiatx.com. The paper is published by The Dallas Morning News. “*

June 9, 2008

LATINA Style Business Series Celebrates the 10 Year Anniversary Tour in Atlanta, GA

Filed under [ Business ] [ Latinas ] [ Blogante Business ] [ Georgia ] [ Atlanta ]
Tags: , , , , , , , , , , , , , , ,

“LATINA Style Magazine, the premier magazine addressing the needs of established Latina & Women entrepreneurs in the U.S., will celebrate the 2008 LATINA Style Business Series (LSBS) 10 Year Anniversary Tour in Atlanta, GA, June 19, 2008, from 8:00 am to 4:00 pm at the Renaissance Atlanta Hotel Downtown, 590 West Peach Tree NW, Atlanta, GA, 30308.

The LATINA Style Business Series is the most successful ongoing business development program for Latina business owners in the nation. Over 17,000 Latina entrepreneurs and professionals have benefited from participating in this exciting and informative one-day business program since it first launched in 1998. The focus of the 2008 Series will be to provide a platform for women business owners who are looking to position their enterprises to succeed at the next level.

The 2008 LSBS title sponsor is Macy’s Inc. National sponsors include: AFLAC, Principal Financial Group, Sam’s Club, State Farm Insurance, United Healthcare and Wal-Mart. The series beverage sponsor is PepsiCo and its brands Aquafina and Propel.

Macy’s has partnered with one of their cosmetic brands, LANCOME, to feature an all-day cosmetics lounge. Additionally, Macy’s will host a Fashion Seminar “Do’s and Don’ts in Business Attire” that will feature how to transform business outfits into evening wear. Ms. Xanthe Tilden, fashion and entertainment correspondent and producer for CNN en Espanol, will moderate the Macy’s Fashion Show.

The event Co-chairs are Sandra Font, Interim President, Georgia Hispanic Chamber of Commerce and Judith Martinez-Sadri, Editor-in-Chief, Atlanta Latino. The GHCC is the leading Hispanic business organization whose mission is to promote domestic and international economic development of Hispanic businesses and Hispanic business people to link businesses in Latin America and in Georgia. Atlanta Latino is the largest bilingual weekly newspaper with an audited circulation of 30,000 copies. Atlanta Latino is distributed to over 2,100 points of distribution throughout 13 counties in the Atlanta area in 38 cities. The company also owns and operates metro Atlanta’s premier bilingual website: www.atlantalatino.com .

According to the 2002 Economic Census, a report issued by the U.S. Census Bureau, there are over 18,310 Hispanic-owned firms in the state of Georgia generating over 4.2 billion dollars in gross receipts. In the city of Atlanta alone there are 14,988 Hispanic-owned businesses generating over 3.2 billion dollars in sales.

In addition, LATINA Style has partnered with the Association of Latino Professionals in Finance and Accounting (ALPFA), League of United Latin American Citizens (LULAC), LatinVision, Latinos in Information and Sciences Technology Association (LISTA), National Association of Hispanic Publications (NAHP), National Association of Latino Elected and Appointed Officials (NALEO), National Society of Hispanic MBA’s (NSHMBA), PR Newswire, SCORE, the Women’s Business Enterprise National Council (WBENC) and Women Impacting Public Policy (WIPP). The U.S. Small Business Administration will provide local support and have a presence at the event.

Local Partners include: Atlanta Latino, Atlanta Women’s Network, Georgia Hispanic Chamber of Commerce, Georgia Minority Business Enterprise Center, Georgia Minority Supplier Development Council, Georgia Women’s Business Council, Groupo Laza, LLC, and Mundo Hispanico. Local radio media partners include: Viva 105.7 and El Patron 105.3.

The event includes exhibits and expert presenters who will speak on the topics of “Securing Capital to Build Capacity,” “Protecting You and Your Investments,” “Successful Marketing Strategies to Sell You and Your Business,” “Latina Entrepreneur Spotlight: Lessons Learned” and “Macy’s Fashion Seminar.” We will feature local business leaders and hear first-hand how they were able to find true business success! These women will share the obstacles they have overcome, their secret to work-life balance, and how they stay motivated in their business. The audience will have the opportunity to interact with all of our panelists during the luncheon.

Registration fee includes: free makeovers at the cosmetic lounge by LANCOME, dynamic panels, high power networking opportunities in the exhibit area, breakfast, lunch, commemorative gift bag, and a two-year subscription to LATINA Style Magazine, for a tremendous value of only $30! Over 70 cities have been visited since the inception of the Business Series in 1998. Since then, it has received an overwhelmingly positive response from the Latina, Hispanic, and small-business communities. The Series has been featured on NBC News, ABC News, FOX network, Univision, Telemundo, the San Diego Tribune, the Washington Post, the Los Angeles Times, the New York Times, the Dallas Morning News, and SBTV. “*

June 3, 2008

ImpreMedia Chairman & CEO John Paton Named Ernst & Young Entrepreneur Of The Year(R) 2008 Award Finalist in Metro New York Area

Filed under [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ]
Tags: , , , , , ,

“ImpreMedia today announced that Chairman & CEO John Paton is a finalist for The Metro New York Ernst & Young Entrepreneur Of The Year® 2008 Awards. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Mr. Paton was selected as a finalist from over 40 nominations by a panel of independent judges. Award winners will be announced at a special gala event on Thursday, June 26th, 2008 at The Marriott Marquis, Times Square, New York.

“I am honored to be recognized by such a prestigious program. This is a wonderful recognition of the impreMedia team and our collective achievements. It has already been an extraordinary year for impreMedia as we have launched our multi-media web destination, impre.com, and established value-added partnerships with MySpace, VMe and Zag. We have documented the impact of the burgeoning Hispanic vote in the upcoming Presidential elections with our national Voto Latino 08 multi-media initiative and we are also proud that El Diario La Prensa was ranked #1 in net daily paid circulation growth among the largest daily newspapers in the U.S. We continually strive to provide the Hispanic demographic with high quality news and information and we look forward to exciting developments in the future,” said Mr. Paton.

“John Paton is a consummate leader and accomplished business executive. He has identified a hugely important need to better communicate with the U.S. Hispanic population, has organized a talented and unified team across the nation, and has creatively expanded impreMedia’s journalistic efforts across both print and digital platforms to build the largest Spanish-language media company in the country. Bowne recognizes and admires John’s entrepreneurial prowess and is delighted that he is a finalist in the Metro New York Ernst & Young Entrepreneur Of The Year program,” said William P. Lee, Eastern Region President of Bowne & Co., Inc., who served as a nominator for Mr. Paton.

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 22nd anniversary this year. The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.

Regional award winners are eligible for consideration for The Ernst & Young Entrepreneur Of The Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 15, 2008. The awards are the concluding portion of Ernst & Young’s Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies.

“*

May 28, 2008

Free Small Business Disaster Planning Resource Now Available in Spanish

Filed under [ Business ] [ Press Releases ] [ Blogante Business ]
Tags: , , , ,

“The Institute for Business & Home Safety (IBHS) announced today that its popular Open for Business(R) disaster planning toolkit is now available in Spanish.

At least one-fourth of all businesses that close because of a disaster never reopen, according to IBHS. Small businesses are especially vulnerable, because few of them have the resources or knowledge to assess disaster risks and develop comprehensive loss prevention and recovery plans.

The IBHS Open for Business(R) toolkit helps small businesses do such planning by determining essential business functions and organizing critical operations — even from a remote location. Thousands of copies of the booklet are in circulation across the country and more than 80,000 have been downloaded from the IBHS web site www.DisasterSafety.org.

The United States Hispanic Chamber of Commerce estimates there are more than 2.5 million Hispanic owned businesses in the U.S. that generate more than $388 billion in revenue annually.

“Businesses of all sizes and types need to plan for the unexpected in order to survive when disaster strikes,” said IBHS President and CEO Julie Rochman. “Small businesses are particularly vulnerable, because they typically operate on thin margins. Unforeseen interruptions — - even for just a few days — can be devastating to a company.

“Every business owner or manager should have access to easily understandable information that can enable them to keep their doors open, providing jobs and acting as an asset to its community in the aftermath of a natural or man-made disaster. Toward that end, we are proud to release this new Spanish-language version of Open for Business(R).”

Free single copies of the Open for Business(R) toolkit in English or Spanish are available by writing info@ibhs.org or by calling toll-free 1-866-657-4247. Download or print the toolkit from the IBHS web site www.DisasterSafety.org.

IBHS is an independent, nonprofit, scientific and educational organization supported by the property insurance industry. The organization works to reduce the social and economic effects of natural disasters and other risks to residential and commercial property by conducting research and advocating improved construction, maintenance and preparation practices.”*

May 27, 2008

LATINA Style Business Series Celebrates the 10 Year Anniversary Tour in Atlanta, GA

Filed under [ Business ] [ Latinas ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]
Tags: , , , , , , , , , , , , , ,

“LATINA Style Magazine, the premier magazine addressing the needs of established Latina & Women entrepreneurs in the U.S., will celebrate the 2008 LATINA Style Business Series (LSBS) 10 Year Anniversary Tour in Atlanta, GA, June 19, 2008, from 8:00am to 4:00pm at the Renaissance Atlanta Hotel Downtown, 590 West Peach Tree NW, Atlanta, GA, 30308.

The LATINA Style Business Series is the most successful ongoing business development program for Latina business owners in the nation. Over 17,000 Latina entrepreneurs and professionals have benefited from participating in this exciting and informative one-day business program since it first launched in 1998. The focus of the 2008 Series will be to provide a platform for women business owners who are looking to position their enterprises to succeed at the next level.

The 2008 LSBS title sponsor is Macy’s Inc. National sponsors include AFLAC, Principal Financial Group, Sam’s Club, State Farm Insurance, UnitedHealthcare and Wal-Mart. The series beverage sponsor is PepsiCo and its brands Aquafina and Propel.

Macy’s has partnered with one of their cosmetic brands LANCOME to feature an all day cosmetics lounge.

The event Co-chairs are Sandra Font, Interim President, Georgia Hispanic Chamber of Commerce and Judith Martinez-Sadri, Editor-in-Chief, Atlanta Latino. The GHCC is the leading Hispanic business organization whose mission is to promote domestic and international economic development of Hispanic businesses and Hispanic business people to link businesses in Latin America and in Georgia. Atlanta Latino is the largest bilingual weekly newspaper with an audited circulation of 30,000 copies. Atlanta Latino is distributed to over 2,100 points of distribution throughout 13 counties in the Atlanta area in 38 cities. The company also owns and operates metro Atlanta’s premier bilingual website: www.atlantalatino.com .

According to the 2002 Economic Census, a report issued by the U.S. Census Bureau, there are over 18,310 Hispanic owned firms in the State of Georgia generating over 4.2 billion dollars in gross receipts. In the city of Atlanta alone there are 14,988 Hispanic owned businesses generating over 3.2 billion dollars in sales.

In addition, LATINA Style has partnered with the Association of Latino Professionals in Finance and Accounting (ALPHA), Georgia Hispanic Chamber of Commerce (GHCC), League of United Latin American Citizens (LULAC), LatinVision, Latinos in Information and Sciences Technology Association (LISTA), National Association of Hispanic Publications (NAHP), National Association of Latino Elected and Appointed Officials (NALEO), PR Newswire, SCORE, the Women’s Business Enterprise National Council (WBENC) and Women Impacting Public Policy (WIPP). The U.S. Small Business Administration will provide local support and have a presence at the event.

The event includes exhibits and expert presenters who will speak on the topics of “Securing Capital to Build Capacity,” “Protecting You and Your Investments,” “Successful Marketing Strategies to Sell You and Your Business,” “Latina Entrepreneur Spotlight: Lessons Learned” and “Macy’s Fashion Seminar.” We will feature local business leaders and hear first-hand how they were able to find true business success! These women will share the obstacles they have overcome, their secret to work-life balance, and how they stay motivated in their business. The audience will have the opportunity to interact with all of our panelists during the luncheon.

Registration fee includes: free makeovers at the cosmetic lounge by LANCOME, dynamic panels, high power networking opportunities in the exhibit area, breakfast, lunch, commemorative gift bag, and a two-year subscription to LATINA Style Magazine, for a tremendous value of only $30! Over 70 cities have been visited since the inception of the Business Series in 1998. Since then, it has received an overwhelmingly positive response from the Latina, Hispanic, and small-business community. The Series has been featured on NBC News, ABC News, FOX network, Univision, Telemundo, the San Diego Tribune, the Washington Post, the Los Angeles Times, the New York Times, the Dallas Morning News, and SBTV.

LATINA Style Magazine, a lifestyle magazine for the professional Hispanic woman, hosts the LATINA Style Business Series bringing resources to entrepreneurs and aspiring entrepreneurs in the local area.

For more information or to register for the Atlanta Business Series, visit www.latinastyle.com or call 1-800-651-8083.”*

Emerging Market Profile: Phoenix, AZ - Portada

Filed under [ Business ] [ Blogante Business ] [ Arizona ]
Tags: , , ,

“Apart from being a focal point of the nation’s immigration debate, and also in part because of it, Phoenix is a burgeoning Hispanic market. The city’s Hispanic population is overwhelmingly Mexican—about 75%. Hispanic spending power in the city is about $15 billion, versus $24.9 billion statewide.

La Voz is Arizona’s premier Hispanic newspaper, publishing 60,000 Spanish-language copies on Wednesday, and another 60,000 on Saturday; Entertainment guide TV y Más has weekly circulation of 75,000, also 100% in Spanish. Fifty percent of the paper’s circulation is distributed via home-delivery and 50% is distributed via racks.”*

May 12, 2008

Extra Newspaper Receives three Prestigious Awards for Excellence in Graphic Design and Hispanic Print Media

Filed under [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Illinois ] [ Chicago ]
Tags: , , , , , , ,

“Extra Bilingual Newspaper (www.extranews.net) won the most awards out of any newspapers in Chicago and received two 2008 Jose Marti silver awards in the National Association of Hispanic Publications 23rd annual conference. One award was for Best Health Section, and the second for Best Hispanic Success Story, “Magazine Helps Ex-Gang Member Help Himself, Others,” written by Jessica Del Curto, former managing editor at Extra.

More than 500 entries from dailies, weeklies, bi-weeklies and monthlies were submitted to the National Association of Hispanic Publications (NAHP). A panel of 12 judges selected gold, silver and bronze awards for categories of General Excellence, Outstanding Sections, Written Word, Design, Photos, Cartoons and Marketing.

Abel Arciniega, Extra Bilingual Newspaper’s design director and photographer, won a 2008 American Inhouse Design Award, presented by Graphic Design USA.

Arciniega’s winning submission, “Los Bellos Colores de México,” (The beautiful colors of México) was the front page of Extra Newspaper’s 2007 Mexican Independence Day Edition, in which he created the Mexican flag using miniature limes and chiles.

“There are so many aspects to the Latino culture - food, music, religion. I get a lot of ideas from my mom, small things I see her doing around the house, or from my dad. There is so much inspiration all over, not just from my family but from la raza in general,” commented Arciniega.

GDUSA, a monthly magazine for graphic design professionals received a record breaking 5,500 entries, with a little over 10 percent being honored with an embossed award certificate. The annual awards were created for design, marketing and communications departments to be recognized for their creativity and contribution to their businesses and institutions.

Extra Bilingual Newspaper is an award-winning community newspaper. With a current circulation of over 67,500, the newspaper is published weekly and free to the public. The family-owned newspaper was founded in 1980 and was one of the first bilingual (Spanish and English) newspapers in America. Extra is the voice of the Latino community targeting first, second and third generation Latinos. Its editorial content focuses on neighborhoods and local news important to the Latino communities as well as information on education, health, entertainment, and financial literacy.”*

May 8, 2008

Todobebé launches Todobebé La Revista

Filed under [ Business ] [ Media ] [ Blogante Business ]
Tags: , , , ,

“Todobebé, a multi-media company dedicated to the Hispanic and Latin American Parenting Market, today is launching Todobebé La Revista. The magazine has a page count of 24 and is distributed as an insert in Phoenix La Prensa newspaper. It will be published as an insert in 10 other newspapers in 7 cities in the coming days. (For distribution vehicles and dates see below.) Total circulation is 839,000.”*

April 29, 2008

‘El Diario La Prensa’ Daily Circ Up as Other Spanish-Language Dailies Slip

Filed under [ Business ] [ Media ] [ Blogante Business ]
Tags: , ,

“ImpreMedia’s New York City Spanish-language daily El Diario La Prensa surged 7.6% in weekday circulation, according to the Audit Bureau of Circulations (ABC) FAS-FAX released Monday.

El Diario reported weekday sales of 53,856 copies, up from 50,047 a year ago.”*

April 28, 2008

NAHP Conference on Digital Information Publishing Atlanta, Georgia

Filed under [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ] [ Georgia ] [ Atlanta ]
Tags: , , , , , , , , , ,

“The National Association of Hispanic Publications today announced that last week’s 23rd Annual Conference & Business Exposition held in Atlanta, Georgia was a major success delivering attendees and exhibitors a focused event that provided concrete lessons learned and best practices for Hispanic newspapers and information publishers, editors, journalists and media professionals. Now in its twenty-third year, the event produced strong attendance, attracting leading industry professionals from around the world.

The Conference, co-chaired by Judith Martinez-Sadri, Co-founder and Editor of Atlanta Latino Newspaper, and Lino Dominguez, former publisher of Mundo Hispanico featured many great forums for sharing and learning about the latest newspaper and information technologies, marketing strategies and web publishing concepts. Highlights of the event included the Publisher’s Best Practices Roundtable, a case study and analysis of industry innovation featuring Lupita Colmenero, publisher of El Hispano News Dallas; Hernan Guaracao, publisher of Al Dia Philadelphia; and Adan Guerrero of La Frontera McAllen, discussing the future of Hispanic news media, content strategies and technology; The Immigration Day Luncheon sponsored by Cox Newspaper and moderated by Anibal Torres, publisher of Mundo Hispanico in Atlanta; “Hispanic Print in a Digital World” a strategic briefing by Alicia Morga, Founder & CEO of Consorte Media; and “The New World of Hispanic Print: Thinking for Business Success” by Monica Lozano, publisher of La Opinion and senior vice president ImpreMedia LLC which explored the keys to success for professionals and leaders in the Hispanic media business.

“NAHP helps me keep my focus. With the many downward trends in the general newspaper market, it is easy to lose sight of the fact that the Hispanic newspaper market is different. We are growing in readership and circulation,” said Fanny Miller, of El Latino Newspaper in San Diego. Robert Bard, publisher of LatinaStyle Magazine, thought the Publisher’s Best Practices Roundtable was best. “The presenters were very knowledgeable and did a great job of sparking ideas. Also, it was great to network with other participants and see what they were doing in the way of marketing and new products,” he said.

The conference featured numerous networking events, including a welcome reception hosted by Atlanta Latino Newspaper and sponsored by Chivas at the historic Fox Theatre, a special evening at the New World of Coca-Cola Museum at Pemberton Place sponsored by the Coca-Cola Company, the 23rd Annual Gala Reception sponsored by Miller Brewing Company, and the Gala Dinner sponsored by Wal-Mart Stores, Inc. The closing Fiesta was sponsored by Anheuser Busch. Education session sponsors included the U.S. Army, Univision, General Motors, Georgia Hispanic Chamber of Commerce, and Cox Newspapers. Continental Airlines served as the official airline of the 23rd Annual NAHP Conference and Business Exposition.

“This year’s conference was outstanding. Our presenters offered dozens of new, innovative ideas and this year’s exhibitors showcased truly great products and services,” said NAHP National President Clara Padilla Andrews, who is also publisher of El Hispanic News in Portland, Oregon. She added “The 24th Annual Conference planning committee will be led by Jose Luis B. Garza of El Periodico USA of McAllen, Texas and we are now looking for speakers for the 2009 event.” Speaker recommendations or proposals may be sent via e-mail to memberservices@nahp.org

“We recognize that Hispanic newspaper and information publishers have their own unique set of marketing challenges and content requirements,” said Martinez-Sadri. “With that in mind, we built this year’s event to provide newspapers and their publishers with solid, hard-hitting discussions, roundtables and networking sessions around real-world best practices.”

The association honored Jose Zepeda, publisher of El Aviso Newspaper of Huntington Beach, California, by selecting him for the prestigious NAHP Lifetime Achievement Award. NAHP also recognized Eddie Escobedo, founder and publisher of El Mundo Nevada with a Presidential Award and Wal-Mart Stores was named Corporation of the Year in recognition of their longstanding support of Hispanic media and the communities they serve. The NAHP Presidential Award honorees are recognized for their outstanding service to the Hispanic and Spanish-Language publishing industry and to the association. Zepeda had served on the association’s board of directors and been an active contributor to many of the association’s initiatives and events.

Two NAHP member firms received the 2008 NAHP Technology Award sponsored by The Home Depot and the Miller Brewing Company. The award comes as a grant and provides $5,000 in funding for the acquisition of publishing and advertising sales technology. The 2008 Miller Brewing Company Technology Award went to Luis Eduardo Baron, publisher of the weekly newspaper 7 Dias, of Tampa, Florida. The Home Depot Technology Award went to Martha Gonzalez, publisher of the weekly newspaper La Prensa de Chicago, Chicago, Illinois.

NAHP also elected new Regional Directors including Filiberto Fernandez of Casa Y Hogar, Larchmont, New York for Region 1; Adan Guerrero of La Frontera, McAllen, Texas, for Region 4; and Fanny Miller of El Latino in San Diego, California for Region 7. They join re-elected Regional Directors Judith Martinez-Sadri, Atlanta Latino Newspaper, Atlanta, Georgia for Region 2; Dolores Sanchez of El Central Newspaper, Detroit, Michigan for Region 3; Fernando Aceves of Viva Spanish Newspaper, Toppenish, Washington for Region 5; and Jaime Larios of El Observador in San Jose, California for Region 6. “*

April 24, 2008

7DÍAS and La Guía win 9 José Martí Awards

Filed under [ Business ] [ Media ] [ Blogante Business ]
Tags: , , ,

“The National Association of Hispanic Publications (NAHP) has concluded its 23rd annual convention. The association gathers Hispanic publications from across the country with a combined weekly circulation of more than ten million copies.

As it is always the case, the convention ended with the Jose Marti awards, which are given to publications in a variety of categories based on their work throughout the year.

This year TV Net Productions received nine awards for both La Guía del Golfo and 7DÍAS thus becoming the second most awarded company in the competition. The publication with the most awards was ImpreMedia (who publishes La Opinion, Diario La Prensa, El Mensajero, Rumbo, and La Prensa de Orlando), the biggest Hispanic newspaper chain in the nation, with thirty awards.

7DÍAS obtained three Gold Jose Marti awards, two in the silver category, and two in the bronze category. The publication was also nominated the third best Hispanic weekly newspaper in the nation.

La Guía garnered the prestigious Best Editorial Column gold award and the bronze award for Best Magazine Design.

Cox Newspapers with its publications Mundo Hispanico, Ahora Si and the yellow pages of Atlanta received nine awards. El Tiempo Latino (owned by the Washington Post) received nine awards as well.

For the second time 7DÍAS was recognized as the most highly awarded Hispanic newspaper in the state of Florida. “This is the work of our entire team and our promise is to continue to recognize the support of our readers. I believe that responsibility, quality, and commitment has made us what we are today. We are the voice of our community,” commented Luis Baron, publisher of 7DÍAS.

7DÍAS was also honored with the Technology award granted by the NAHP and sponsored by Miller Brewing Company. The award consists of a $5,000 grant aimed at improving the technological advancement of the publication.

TV Net is 100% Hispanic owned and founded and has been serving the community for eight years. Since 2002, the company has received 15 first places at the NAHP awards and countless other recognitions throughout the community and the country.”*

April 16, 2008