http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2011/07/21/cine-latino-has-acquired-exclusive-distribution-rights-to-the-film-sin-tetas-no-hay-paraiso-will-make-its-u-s-premiere-july-24/ http://www.hispanictips.com/2011/07/21/cine-latino-has-acquired-exclusive-distribution-rights-to-the-film-sin-tetas-no-hay-paraiso-will-make-its-u-s-premiere-july-24/#comments Thu, 21 Jul 2011 14:12:55 +0000 Tomas http://www.hispanictips.com/?p=142026 Tomás @ HispanicTips from www.multichannel.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/07/21/cine-latino-has-acquired-exclusive-distribution-rights-to-the-film-sin-tetas-no-hay-paraiso-will-make-its-u-s-premiere-july-24/feed/ 0 http://www.hispanictips.com/2011/04/08/miami-based-latino-sales-company-ondamax-films-has-sold-a-10-film-package-to-u-s-and-latin-american-spanish-language-premium-paybox-cine-latino/ http://www.hispanictips.com/2011/04/08/miami-based-latino-sales-company-ondamax-films-has-sold-a-10-film-package-to-u-s-and-latin-american-spanish-language-premium-paybox-cine-latino/#comments Fri, 08 Apr 2011 14:32:08 +0000 TomasC http://www.hispanictips.com/?p=121368 Tomás @ HispanicTips from www.sbs.com.au
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/04/08/miami-based-latino-sales-company-ondamax-films-has-sold-a-10-film-package-to-u-s-and-latin-american-spanish-language-premium-paybox-cine-latino/feed/ 0 http://www.hispanictips.com/2009/10/09/tv-icon-don-francisco-and-others-draw-400-attendees-to-the-seventh-annual-hispanic-television-summit/ http://www.hispanictips.com/2009/10/09/tv-icon-don-francisco-and-others-draw-400-attendees-to-the-seventh-annual-hispanic-television-summit/#comments Fri, 09 Oct 2009 18:07:17 +0000 Tomas http://www.hispanictips.com/?p=64056 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/09/tv-icon-don-francisco-and-others-draw-400-attendees-to-the-seventh-annual-hispanic-television-summit/feed/ 0 http://www.hispanictips.com/2009/07/14/maya-entertainment-y-blockbuster-se-han-unido-para-lanzar-cine-latino-una-serie-de-peliculas-de-aclamados-productores-y-talentosas-estrellas-en-los-principales-mercados-de-estados-unidos-el-programa/ http://www.hispanictips.com/2009/07/14/maya-entertainment-y-blockbuster-se-han-unido-para-lanzar-cine-latino-una-serie-de-peliculas-de-aclamados-productores-y-talentosas-estrellas-en-los-principales-mercados-de-estados-unidos-el-programa/#comments Tue, 14 Jul 2009 18:02:22 +0000 Tomas http://www.hispanictips.com/?p=56463 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/07/14/maya-entertainment-y-blockbuster-se-han-unido-para-lanzar-cine-latino-una-serie-de-peliculas-de-aclamados-productores-y-talentosas-estrellas-en-los-principales-mercados-de-estados-unidos-el-programa/feed/ 0 http://www.hispanictips.com/2008/12/18/cinelatino-to-unveil-new-on-and-off-air-rebrand-package-to-reflect-new-positioning-and-programming-strategy/ http://www.hispanictips.com/2008/12/18/cinelatino-to-unveil-new-on-and-off-air-rebrand-package-to-reflect-new-positioning-and-programming-strategy/#comments Thu, 18 Dec 2008 17:55:25 +0000 Tomas http://www.hispanictips.com/?p=49032 "Cinelatino, the leading Spanish-language premium movie channel in the United States, will unveil a comprehensive on- and off-air rebrand initiative beginning on January 1, 2009 that will include a new logo and a new on-air graphics package, followed by a new broadband website to launch in early 2009.

"We are the premium destination movie channel in the U.S. with the largest selection of the best, most recent and most popular Spanish-language films, and we have created a new brand identity that reflects the quality and appeal of our programming," said Jim McNamara, president of Cinelatino.


Carolina Bilbao, Cinelatino's creative director, led the channel repositioning and rebranding. She tapped CA Square, the New York-based, award-winning brand strategy, design and animation studio, to create a new logo and on-air and off-air graphics package that reinforced the channel's premium status and new U.S.-based programming strategy.

As part of the graphic exploration of a new logo, the channel -- formerly Cine Latino -- merged its name into one word.

"Through the quality and diversity of our movies, we own the category of cine Latino on TV. We felt this subtle change in our name was an organic, contemporary way of conveying the pride and confidence we have in our programming offer," said Mr. McNamara.

The logo has two executions: one stacked and one unstacked, in which the red dots of the letter "i" resemble exclamation marks, alluding to specific use of punctuation in Spanish-language grammar.

"This subtle infusion of Spanish-language grammar into our logo is like a wink at our audience," said Ms. Bilbao. "We are letting them know we speak their language, while conveying the passion and enthusiasm we share with them for Spanish-language movies. These are very potent qualities to have in a mark."

Beginning on January 1, 2009, Cinelatino will reveal a new on-air identity built around the new logo design.

"The new package is simple, yet elegant and memorable," said Carlos Ferreyros, CA Square's creative director. "The color palette uses different hues of red, black and white, the new typeface is Gotham and the animation style of all the graphic elements is very organic -- the overall effect being very premium, functional and contemporary."

Visual appeal was not the only consideration in creating this graphics package. During the design phase, promo break strategy, hierarchy of messaging within the break and the richness of Cinelatino's programming offer were all factors taken into account.

"Our package is very premium and memorable, but just because we are Hispanic doesn't mean we need to fill it with cultural cliches; the movies successfully address the Latin American element on their own. The identity we've created avoids cultural preconceptions and focuses on reflecting the premium status of Cinelatino and conveying the program to the viewer in the most intuitive way," said Ms. Bilbao. "We are very pleased with the results and enjoyed collaborating with CA Square."

Since New York-based private equity firm InterMedia Partners acquired a 50% interest in Cinelatino in 2007, the channel has aggressively acquired virtually every major current Spanish-language movie and has split its feed to create a separate channel dedicated exclusively to the U.S., under the direction of Mr. McNamara. The U.S.-dedicated channel allows Cinelatino to tailor its programming to its U.S. Hispanic audience and has facilitated the acquisition of hundreds of first-run movies in Spanish.

As part of the channel's new programming strategy, Cinelatino recently announced license agreements with five of the world's leading film distributors, including Sony, Disney, MGM, Lionsgate and Gussi. Through these acquisition deals the channel has acquired more than 90 major new titles, many of which are premieres of blockbuster hit movies. Cinelatino offers more films than any other Spanish-language movie channel in the U.S.

"Cinelatino has always been the leading U.S. Spanish-language channel, but now we have a strong and memorable on- and off-air look that is reflective of our new channel and reinforces Cinelatino's position as the leading destination for Spanish-language movies in the U.S.," said Mr. McNamara. "Our rebrand accurately depicts our premium status and reflects the caliber of high-quality Latino films viewers can only find on our channel. We are committed to making Cinelatino the premiere entertainment destination for Hispanics on television."

Cinelatino has plans to launch a completely reformatted new broadband website in early 2009 as part of the channel's repositioning strategy. " HispanicTips is Essential Hispanic & Latino News & Information
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My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/12/18/cinelatino-to-unveil-new-on-and-off-air-rebrand-package-to-reflect-new-positioning-and-programming-strategy/feed/ 0 http://www.hispanictips.com/2008/12/03/cine-latino-inks-deals-with-five-top-movie-distributors/ http://www.hispanictips.com/2008/12/03/cine-latino-inks-deals-with-five-top-movie-distributors/#comments Wed, 03 Dec 2008 16:26:33 +0000 Tomas http://www.hispanictips.com/?p=47420 "In an unprecedented move by aSpanish-language pay-television channel, Cine Latino has finalized deals withfive of the world's leading film distributors, acquiring more than 90 newtitles that include some of the most critically-acclaimed and biggest boxoffice hits of recent years from across the U.S., Latin America, Mexico, andSpain.
Cine Latino has acquired major film packages from Sony, Disney, MGM,Lionsgate, and Gussi -- the largest movie distributor in Mexico.

"We are the only Spanish-language movie channel in the United States tohave contracts in place with five of the top distributors of Spanish-languagefilm," said Jim McNamara, chairman of Cine Latino. "Through our newacquisitions we have reinforced our position as the destination for the widestand most-current selection of Latino blockbusters available on the market."

In another unparalleled move, Cine Latino has assembled the largestshowcase of Pedro Almodovar films ever to be presented on a Spanish-languageservice. Titles include 'Volver', a Golden Globe nominee and winner of BestActress and Best Screenplay at the 2006 Cannes Film Festival starring PenelopeCruz; 'La Mala Educacion' ("Bad Education"), one of Almodovar's most seriousworks starring Gael Garcia Bernal; 'Todo Sobre Mi Madre' ("All About MyMother"), an Oscar-winning film starring Penelope Cruz; 'Matador' ("TheBullfighter"), an award-winning film with Antonio Banderas and Assumpta Serna;and 'Atame!' ("Tie Me Up! Tie Me Down!"), a love drama starring AntonioBanderas and Victoria Abril. The Almodovar films will be availableexclusively on Cine Latino.

"Cine Latino is the only channel in the U.S. where you will be able tofind these award-winning movies by the most internationally-acclaimed Spanishfilmmaker of our time," said McNamara. "No Spanish-language channel has everbeen able to deliver the quality and diversity of programming that we are nowable to offer."

Among the more than 90 recently-acquired titles include some of thebest-selling recent theatrical releases of the Spanish-speaking world fromMexico, Colombia, Venezuela, Chile, the Dominican Republic, Spain, Argentina,Peru, Puerto Rico and the United States. The new movies feature today's mostpopular and celebrated Latino stars, including Gael Garcia Bernal, Diego Luna,Penelope Cruz, Javier Bardem, Salma Hayek, Antonio Banderas, Ruben Blades, AnaDe La Reguera, Ana Claudia Talancon, Kate Del Castillo, Aaron Diaz, among manyothers.

Sample newly-acquired titles include:

-- 'El Crimen Del Padre Amaro' ("The Crime of Father Amaro"), theOscar-nominated, highest-grossing film in the history of Mexican cinema,starring Gael Garcia Bernal and Ana Claudia Talancon.

-- 'American Visa', based on the best-selling book in Bolivia, starringDamian Bichir and Kate Del Castillo (from "La Misma Luna"). Winner of BestAdapted Screenplay at the 2006 Ariel Awards in Mexico.

-- 'Ninas Mal' ("Charm School"), one of the most popular Mexican movies of2007 starring four of Mexico's favorite young actresses: Camila Sodi, MarthaHigareda, Ximena Sarinana, and Maria Aura.

-- 'Secuestro Express' ("Express Kidnapping"), the critically-acclaimed,box office hit from Venezuela, starring Mia Maestro and Ruben Blades.

-- 'Bluff', a comedic thriller from Colombia that was presented at the2007 Cannes Film Festival, starring Victor Mallarino, Veronica Orozco andCarolina Gomez. Bluff was the highest-grossing Columbian movie of 2007.

-- 'Cansada de Besar Sapos' ("Tired of Kissing Frogs"), one of thehighest-grossing Mexican films of all time starring Juan Manuel Bernal, ItatiCantoral and Pedro Damian.

Cine Latino has also assembled a wide collection of Latino-themedHollywood films, including Mel Gibson's Oscar-nominated film 'Apocalypto'about the declining period of the Mayan civilization, Peter Sollett's award-winning film 'Raising Victor Vargas' about a teenager growing up in the LowerEast Side of New York, and the Puerto Rican film 'Yellow' starring RosalynSanchez as a classically-trained dancer who moves to New York to follow herdream of success.

"As the leading Spanish-language pay channel in the U.S., we are committedto delivering the best, widest selection of films for our viewer and makingCine Latino the premium entertainment destination for Hispanic audiences,"said McNamara.

With more than 3.5 million cable and satellite subscribers, Cine Latino isthe leading Spanish-language premium film channel in the United States. CineLatino offers the most current Spanish-language blockbusters andcritically-acclaimed titles from Mexico, Latin America, Spain, and the U.S.

About Cine Latino:

Cine Latino is the leading Spanish-language premium film channel in theUnited States, with more than 3.5 million cable and satellite subscribers inthe United States. Cine Latino offers the most current Spanish-languageblockbusters and critically-acclaimed titles from Mexico, Latin America,Spain, and the U.S. Cine Latino is co-owned by Grupo MVS, InterMedia Partnersand Panamax Films.

Contact Cine Latino: Katie Hamlin 646.705.2874 khamlin@intermediaadvisors.com" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/12/03/cine-latino-inks-deals-with-five-top-movie-distributors/feed/ 0 http://www.hispanictips.com/2008/09/12/cine-latino-to-present-audience-award-at-2008-los-angeles-latino-international-film-festival/ http://www.hispanictips.com/2008/09/12/cine-latino-to-present-audience-award-at-2008-los-angeles-latino-international-film-festival/#comments Fri, 12 Sep 2008 14:50:35 +0000 Tomas http://www.hispanictips.com/2008/09/12/cine-latino-to-present-audience-award-at-2008-los-angeles-latino-international-film-festival/ "Cine Latino, the leading Spanish-language premium film channel in the United States, makes its debut sponsorship of the Los Angeles Latino International Film Festival (LALIFF) by presenting the 2008 LALIFF Cine Latino Audience Award.

"We are thrilled to be presenting the 2008 LALIFF Cine Latino Audience Award," said Jim McNamara, Chairman of Cine Latino. "Cine Latino is committed to delivering the best, most-current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America and Spain, and we look forward to listening to our audience to determine their favorite Latino film of 2008."

Following each of the more than 100 films that will be screened at the festival, the audience will have the opportunity to rate the film on a
four-point scale. The 2008 LALIFF Cine Latino Audience Award will be assigned to the highest-rated film based on audience feedback during the Closing Gala on Friday, September 19, 2008.

"We are proud to support Latino filmmakers worldwide who are able to capture the richness and diversity of the Latin culture through film," says Marlene Dermer, Executive Director of LALIFF. "The Audience Award is a special honor for filmmakers, as it represents the hearts and minds of those in the Latin community who share our passion for film."

With more than 3.5 million cable and satellite subscribers, Cine Latino is the leading U.S. Spanish-language movie channel. Cine Latino offers the most current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America and Spain. Cine Latino also has over 2 million subscribers throughout Latin America and Canada. Jim McNamara, founder of Panamax Films, was recently named chairman of the channel.

Cine Latino is co-owned by Grupo MVS and InterMedia Partners.

About Cine Latino:
Cine Latino offers the most relevant contemporary Spanish-language film from Mexico, Spain and Latin America; commercial-free, 24 hours a day. Cine Latino is a portfolio company of private equity firm InterMedia Partners, headquartered in New York City.

About Los Angeles Latino International Film Festival (LALIFF):
The Los Angeles Latino International Film Festival (LALIFF), is a
non-profit 501(c)3 organization whose mission is to support and promote the development and exhibition of diverse visions by Latino filmmakers. In the process promote awareness of the richness and diversity of our Latin cultures, our artistry and our countries through film, the most powerful medium in the world, as a way to foster cultural harmony while serving as a springboard and catalyst for the promotion and distribution of Latino film as we develop an audience for our works.

LALIFF presents feature films, documentaries, shorts and special side bar screenings. The films presented at the festival showcase a wide variety of themes by Latino filmmak" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/09/12/cine-latino-to-present-audience-award-at-2008-los-angeles-latino-international-film-festival/feed/ 0 http://www.hispanictips.com/2008/08/20/for-those-of-you-wondering-what-former-telemundo-president-jim-mcnamara-is-up-to-i-got-tipped-off-by-laura-martinez-of-multichannel-news-that-intermedia-advisors-will-soon-announce-his-appointment-a/ http://www.hispanictips.com/2008/08/20/for-those-of-you-wondering-what-former-telemundo-president-jim-mcnamara-is-up-to-i-got-tipped-off-by-laura-martinez-of-multichannel-news-that-intermedia-advisors-will-soon-announce-his-appointment-a/#comments Thu, 21 Aug 2008 00:26:52 +0000 Tomas http://www.hispanictips.com/2008/08/20/for-those-of-you-wondering-what-former-telemundo-president-jim-mcnamara-is-up-to-i-got-tipped-off-by-laura-martinez-of-multichannel-news-that-intermedia-advisors-will-soon-announce-his-appointment-a/ http://www.hispanictips.com/2008/08/20/for-those-of-you-wondering-what-former-telemundo-president-jim-mcnamara-is-up-to-i-got-tipped-off-by-laura-martinez-of-multichannel-news-that-intermedia-advisors-will-soon-announce-his-appointment-a/feed/ 0