News (Noticias) Tagged ‘Chrysler’

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August 5, 2008

GlobalHue Continues to Expand in a Slow Economy and Hires Leading Industry Innovators to Match Agency Growth - - Jeanne Vaughn, Ph.D. is Senior Vice President/Director of Planning - GlobalHue Latino

Filed under [ Business ] [ Marketing ] [ People ] [ Press Releases ] [ Blogante Business ]
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“

Shawn Marshall joins as President of GlobalHue Africanic
- Jacqueline B. Reynolds is Executive Vice President - Multi-Connect
Marketing
- Jeanne Vaughn, Ph.D. is Senior Vice President/Director of Planning -
GlobalHue Latino
- Nation's largest multicultural agency continues to experience
exponential growth throughout the country; 90 new hires have joined
GlobalHue since January
Despite high gas prices and the never-ending mortgage crises, GlobalHue has retained its stature as the No. 1 multicultural marketing communications agency in the country. Still experiencing unprecedented growth in a “down” economy, GlobalHue announced today the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President - Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.
“Some of the most respected and creative minds in our industry call Shawn, Jacqueline and Jeanne innovators and fearless, creative thinkers,” said Don Coleman, Chairman of GlobalHue. “We are very excited for them to join our teams. All bring an added depth and breadth of experience - Shawn in the areas of integrated marketing and business development, Jacqueline in public relations and Jeanne in strategic planning - that will strengthen and complement our already extremely strong senior staff.”
GlobalHue continues to experience exponential growth. Since January, the agency added 90 new hires to its offices throughout the U.S.
Marshall has more than 17 years of experience in the United States and Latin America in the areas of consumer marketing, trade marketing, mobile marketing, sales, business development and finance. Prior to joining GlobalHue he was Vice President-Multicultural Marketing and Sales for Vibes Media, a pioneer and leader in Mobile Marketing. He also held senior marketing positions at Bally Total Fitness, Eastman Kodak, the Radio Advertising Bureau and The Walt Disney Company.
In his new position as President of GlobalHue Africanic, Marshall will lead all aspects of the agency’s African-American focused business unit while strategically positioning the agency and its products and services for growth and innovation. He also will be responsible for developing and implementing GlobalHue Africanic plans that are seamlessly integrated with other GlobalHue business units.
Reynolds has more than 20 years of experience in strategic communications, media relations and consumer strategies affairs programs. Prior to joining Multi-Connect Marketing, she was Vice President, Marketing at SiTV, the first and only Hispanic television network in English. Reynolds, who is fluent in Spanish, also spent 10 years at The Coca-Cola Company. Prior to that, she was a Vice President at Casanova Pendrill Inc., the third largest Hispanic advertising firm in the U.S.
In her new role at Multi-Connect Marketing, Reynolds is responsible for working with executive management to develop and disseminate the company’s key messages, and oversee all facets of GlobalHue’s corporate communications efforts, which include media, internal employee communications and messaging, as well as corporate branding and reputation management.
Vaughn, who was based in Mexico for nearly 17 years, was hired by international agency TERAN|TBWA to introduce planning and implement strategic marketing. While there, her leadership resulted in several EFFIE, Cannes Lions, and Circulo Creativo awards. In addition, TERAN|TBWA was the first to win the “Agency of the Year” award for three consecutive years. She holds a doctorate in Latin American Literature from the University of California.
In Vaughn’s new position as Senior Vice President/Director of Planning for GlobalHue Latino, she will direct cross-functional strategy for all GlobalHue Latino clients. She also will design and implement strategic planning workshops and training programs aimed at helping clients solve their branding, marketing and strategic issues.
“Jeanne is an exemplary leader and has a terrific background in advertising and branding to the Hispanic market,” said Laura Marella, Vice Chairman of GlobalHue Latino. “Her expertise, innovation and skill stand out within our industry and I am thrilled to have Jeanne on my team.”
Allen Pugh, Vice Chairman of GlobalHue added, “By adding these three talented leaders to our group and growing our current team of outstanding professionals, GlobalHue will not only be the No. 1 Multicultural Agency, but also one of the top Marketing agencies in the U.S. Together, we will execute the GlobalHue vision while we provide world-class service to our clients and help grow their business.”
About GlobalHue
GlobalHue is the nation’s largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named “Best in Class” by Adweek Magazine in 2007, the GlobalHue umbrella has four full-service communications agencies: GlobalHue Latino; GlobalHue Africanic; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian-American, urban and youth consumers. The agencies have offices in New York, Detroit, Chicago, Dallas, Washington, D.C., Orlando, Irvine, Calif., and Los Angeles.
Together, the agencies have more than 300 employees that handle advertising, media planning and buying, events and promotions, and public relations for many clients. In 2007, GlobalHue’s capitalized billings were $720 million.
Multi-Connect Marketing is the business unit that handles all PR, Events, Promotions, Grassroots, Entertainment, Content Development and Sports Marketing.
GlobalHue boasts several blue-chip clients, including Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy, Abbott Laboratories and Subway.
For more information, visit www.globalhue.com .

July 29, 2008

Nine Chrysler LLC Minority Dealers Named to Hispanic Business Magazine’s ‘Top 500′ List of Largest U.S. Hispanic-Owned Companies

Filed under [ Business ] [ Press Releases ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: ,

“Hispanic Business Magazine named nine Hispanic-owned Chrysler LLC dealers to its 2008 annual “Top 500″ U.S. Hispanic-owned companies list. Dealers made the list based on the following criteria: Revenue dollars; Hispanic ownership of at least 51 percent; and fully operational for the 2007 calendar year.
Hispanic Business Magazine’s list included three Chrysler dealers in the top 10. The top dealer, ranked No. 3, was Lloyd Chavez Jr. of the Burt Automotive Network in Centennial, Colo., which includes Burt Chrysler Jeep Dodge of Parker, Colo., and other franchises. The dealership group boasted $2.12 billion in revenue last year. The second dealer was Ernesto Ancira Jr. of Ancira Enterprises Inc., which was ranked No. 7 and grossed $691.26 million. Ancira Enterprises includes Ancira 281 North Chrysler Jeep; Ancira Dodge; and Ancira Motor Co., among its many franchises. Also on the list was Frank Rodriguez of Greenway Ford Inc., at No. 9, which grossed $520.13 million. Rodriguez’s franchises include Greenway Chrysler Jeep Dodge in Orlando, Fla.; and Atlanta Chrysler Jeep Dodge in Atlanta.
In total, the nine dealers grossed more than $4 billion* last year.
“Chrysler’s Hispanic dealers are an economic force in this country,” said Cecil Ward, Senior Manager - Network Diversity and Dealer Development. “This ranking is significant to Chrysler because it demonstrates the strength of our minority dealer network and also is a testament to the hard work that many people have put into these dealerships.”
The Hispanic Business Magazine “Top 500″ list is widely recognized as the most respected measure of Hispanic-owned business performance. The entire list totaled $36.1 billion in revenues last year.
This is the 26th year of the Hispanic Business Magazine “Top 500.” The dealers that made the “Top 500″ list are:

* Dealer’s revenues also included sales from other automotive dealerships.

3 The Burt Automotive Parker, Colo. Lloyd Chavez Jr. $2.12 billion
Network

7 Ancira Enterprises San Antonio, Ernesto Ancira Jr. $691.26 million
Texas

9 Greenway/Atlanta Orlando, Fla. Frank Rodriguez$520.13 million
Chrysler Jeep Dodge

24 Gonzales Automotive South Gate,Silvestre Gonzales $274.60 million
GroupCalif.

41 Elder Automotive Troy, Mich.Irma Elder $159.56 million
Group

76 A&D Automotive Dothan, Ala. Dino Velaquez $93 million

101 Varela Auto Palestine, Fernando Varela$61.54 million
GroupTexas

103 Tamiami Automotive Miami, Fla.Carlos Planas $60.99 million
Group

105 Love Chrysler, Inc. Corpus Marion Luna Brem $57.50 million
Christi,
Texas

July 17, 2008

Merchants notice Hispanic trade - Albany in South Georgia

Filed under [ Business ] [ Community ] [ Blogante Business ] [ Georgia ]
Tags:

“Albany’s Hispanic community is growing and so are their businesses. Some Hispanic business owners say the change is having a positive affect on their culture and pockets.

You may notice something different about some TV ads. Some are all in Spanish. Commercials like one for Chrysler are becoming somewhat common across televisions nationwide. “*

April 28, 2008

Michigan Hispanic Chamber Hosts Fiesta Hispana May 16: Chrysler’s Simon Boag is Keynote Speaker

Filed under [ Community ] [ Press Releases ] [ Michigan ] [ Detroit ]
Tags: , , , , ,

“The Michigan Hispanic Chamber of Commerce (MHCC) holds the 19th Annual Fiesta Hispana on Friday, May 16, in the Presidential Ballroom of The Ritz Carlton Hotel — Dearborn, at 6 p.m.

The keynote speaker will be Simon Boag, President of Mopar Global Service & Parts, Chrysler, LLC. Boag, who reports to Vice Chairman and President Jim Press, is responsible for global service, international service and parts, global parts marketing, service contracts and global parts supply chain management. He had been Co-Chair of ENVI, an organization within Chrysler, LLC responsible for the development of electric-drive vehicles and related advanced-propulsion technologies. Prior to joining the Chrysler Group, he had been President and Managing Director of General Motors Argentina, Paraguay and Uruguay. In his keynote remarks, Boag will discuss the current state of the automotive and automotive supplier market especially as it affects the Hispanic business community.

Fiesta Hispana is the Hispanic business community’s premier annual black-tie dinner dance with more than 700 business, civic and community leaders in attendance. The event sponsor is Chrysler, LLC. The reception and afterglow is sponsored by Comerica Bank.

Member tickets are $175 each and non-member tickets are $250, which include the reception at 6 p.m. and the dinner and dance from 7 p.m. till midnight. Sponsorships are still available. For more information about Fiesta Hispana, contact Diadette Mejia, dmejia@mhcc.org or 248-208-9915.

The Michigan Hispanic Chamber of Commerce, established in 1989, is a non-profit business organization consisting of over 300 member companies from corporate, small, medium and large businesses, sole proprietors and individuals representing Hispanic-owned enterprises, automotive OEM’s, Tier One suppliers and non-automotive Fortune 500 corporations. In addition, community non-profits, media affiliates, the Detroit Tigers and the Detroit Pistons are also represented. Its web site is www.mhcc.org.

The Hispanic business community is the fastest growing business segment in the country, increasing at a rate of 2.5 Hispanics every second — by 2050 one in every four workers will be Hispanic. In Michigan, there are now over 10,000 large, medium and small Hispanic businesses employing over 14,000 persons.

The Michigan Hispanic Chamber of Commerce logo is available at www.primenewswire.com/newsroom/prs/?pkgid=3488

EDITOR’S NOTE: THE BIOGRAPHY OF SIMON BOAG IS AVAILABLE AT WWW.MHCC.ORG.

CONTACT: For MHCC
Renee Ahee
586.979.3801
rahee@aheecommunications.com

MHCC
Ray Lozano
248.208.9915

” title=”mailto:rlozano@mhcc.org\”*

“>rlozano@mhcc.org”*

April 7, 2008

NSHP’s Hispanic & Bilingual Career Fair Hits New York City

Filed under [ Business ] [ Hispanic News ] [ Press Releases ] [ Blogante Business ] [ New York ] [ New York City ]
Tags: , , ,

“The National Society for Hispanic Professionals (NSHP), in conjunction with diversity job board LatPro.com, will once again be bringing its job fair series to New York City, connecting multicultural jobseekers with companies seeking bilingual and bicultural professional candidates. The career fair is the third in a series of nine job fairs being held across the country this year.

“The 2007 New York City Diversity Job Fair was our most popular event last year, attracting over 1,300 jobseekers and 35 top organizations,” said Ricardo Villalba, Events Manager for NSHP. “Based on this overwhelming interest, New York City topped our list of host cities for the 2008 Career Fair Series.”

With more than 25% of residents identifying themselves as Hispanic or Latino and over 845,000 Hispanics in the city’s workforce (U.S. Census Bureau), New York City is a prime recruiting source for professionals with Spanish language and cross-cultural abilities.

Candidates attending the fair should come professionally dressed and bring at least 30 copies of their resume, as they will be meeting with representatives from prestigious employers including Bloomberg, Unilever, the NY State Education Department, Chrysler, Prudential Financial and Time Warner Cable.

What People are Saying about NSHP’s Job Fairs:

“Thank you very much for the opportunity to attend this job fair. I met with a wonderful recruiter and landed the best job in the world.” - Job Fair Attendee

“I am always pleased at the wide range of professional levels represented at the NSHP events, from entry level to experienced professionals.” - Aetna Representative

“The job fair was very well organized and well attended. We are going to interview four individuals. Overall I thought it was time and money well spent.” - Bracewell & Guliani

Upcoming NSHP Diversity Career Fairs

• April 24, 2008 - Metropolitan Pavilion, New York, NY

• May 21, 2008 - Sheraton Boston Hotel, Boston, MA

• June 10, 2008 - Cobb Galleria Centre, Atlanta, GA

• August 21, 2008 - Trinity Center at Trinity College, Washington, D.C.

• September 4, 2008 - Metropolitan Pavilion, New York, NY

• October 23, 2008 - Dallas Convention Center, Dallas, TX

• November 6, 2008 - San Jose Doubletree Hotel, San Jose, CA

Admission is free for all job seekers.

For more details visit nshp.org

Call (954) 727-3863 for exhibitor and sponsorship information.

About The National Society for Hispanic Professionals

The National Society for Hispanic Professionals (NSHP), a non-profit organization with more than 19,700 registered members, works to empower Hispanic professionals with connections, networking and leadership opportunities, as well as information on education, scholarships, careers and entrepreneurship. NSHP seeks to ensure the inclusion of Hispanics in corporate America at a level commensurate with the representation of Hispanic Americans within our communities.

NSHP Contact:

Sandra Roffo

sroffo @ nshp.org

www.nshp.org“*

*From: http://www.prweb.com
Traducido: usando Google o Altavista/Babel Fish

February 13, 2008

LATINA Style Magazine Announces the 10 Year Anniversary of the LATINA Style 50

Filed under [ Business ] [ Hispanic News ] [ Media ] [ Press Releases ] [ Blogante Business ]
Tags: , , , , ,

“At a standing room only event LATINA Style Magazine proudly celebrated its 10th Year Anniversary of the LATINA Style 50 Awards program. U.S. Secretary of Labor Elaine L. Chao delivered the keynote remarks for the eight consecutive year. PepsiCo Inc. was honored as the company of the year.

“We are proud to have reached a milestone for providing a national report that highlights those corporations which practice workplace diversity at the highest standards for our Latina professionals,” says Robert E. Bard, president and CEO of LATINA Style. “This year I am particularly pleased to acknowledge those corporations that have made the Top 50 list every year since 1998: Aetna Inc., Allstate Insurance Co., American Express Co., Citigroup Inc., Colgate-Palmolive Co., Fannie Mae, General Motors Corp., IBM, Merrill Lynch, Principal Financial Group, The Procter & Gamble Co., State Farm Mutual Insurance Companies and Wachovia. These companies have truly shown a commitment to excellence and investment on their precious assets, the Latina professional.”

Companies responding to LATINA Style’s questionnaire were evaluated based on issues that LATINA Style readers identified as most important to them in the workplace. Among the principal areas of evaluation were: number of Latina executives, mentoring programs, Latina board members, educational opportunities, alternative work policies, dependent/child care support, employee benefits, women’s issues, job retraining, affinity groups and Hispanic relations.

The number of Hispanic working women in the U.S. workforce exceeds seven and a half million and the numbers continue to rise. LATINA Style 50 companies employ 4,627,936 employees, of those 306,273 are Latinas, representing 6.6% of the total workforce of the selected companies.

The 2007 Company of the Year is New York based, PepsiCo. PepsiCo supports the development of its Latina employees through a myriad of networking groups like the Pepsi Latino Network and Adelante. Past Company of the Year winners since 1998 include Allstate, US West, SBC, Citigroup, Fannie Mae, Verizon, General Mills, Bank of America and McDonalds’.

The LATINA Style 50 Report is the most respected evaluation of corporate America’s career development opportunities for Latinas, and sets the standard for corporate America’s sensitivity to the needs and goals of professional Hispanic women in the workplace.

For more information regarding the LATINA Style 50, please visit the magazine website at www.latinastyle.com.

THE LATINA Style 50 - 2007
________________________________________
Top 50 Companies

Aetna Inc.
Aflac Incorporated
Alcatel-Lucent
Allstate Insurance Company
American Airlines
American Express Company
AT&T
Bank of America
BNSF Railways Company
Citigroup Inc.
Colgate-Palmolive Company
Comcast Corporation
Consolidated Edison Company of New York, Inc.
Credit Suisse
Chrysler Corporation
Darden Restaurants
Fannie Mae
General Mills, Inc.
General Motors Corporation
HSBC-North America
IBM
JPMorgan Chase
Kellogg Company
Kraft Foods, Inc.
Liz Claiborne Inc.
Macy’s Inc
Marriott International, Inc.
MasterCard Worldwide
McDonald’s Corporation
Merrill Lynch
MGM Mirage
Morgan Stanley
New York Life Insurance Company
Northern Trust
PepsiCo, Inc. - Company of the Year 2007
Principal Financial Group
Procter & Gamble
Prudential Financial, Inc.
Qwest Communications Intl., Inc.
Sodexho, Inc.
Southern California Edison
State Farm Mutual Insurance Companies
The Coca-Cola Company
Union Pacific Railroad Company
USAA
Verizon Communications, Inc.
Wachovia
Wal-Mart Stores, Inc.
Wells Fargo & Company
Xerox Corporation

Honorable Mention Companies

Bausch & Lomb
Freddie Mac
Sprint Nextel Corporation
UnitedHealthcare, Inc.
United Technologies Corporation”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

February 5, 2008

LATINA Style 50 10 Year Anniversary Features High Ranking Minority Executives - 50 Best Companies for Latinas to Work for in the U.S.

Filed under [ Business ] [ Hispanic News ] [ Latinas ] [ Media ] [ Press Releases ] [ Blogante Business ]
Tags: , , , , , , , ,

“LATINA Style Magazine proudly celebrates the 10th Year Anniversary of the LATINA Style 50 Awards and Diversity Conference which will feature Senior Executives from the LATINA Style 50 companies in three instructive workshops.

The first panel titled “Nurturing Excellence: Developing Latina Executive Talent “ focuses on the strong mentoring relationships, positive environments and options for career advancement which are identified as one of the key components of an employee’s successful development in the workplace. Joined by moderator Marie Quintana, VP, Multicultural Sales, PepsiCo are Elizabeth Custodio, FVP Regional Mortgage Community Development, HSBC; Patricia Perez-Ayala, VP & GM, N.A. Feminine Care, Brand Franchise Mgr, P&G; Mariana Brugger, Human Resources VP, Northeast Division of Wal-Mart & Raquel Valerios, Director in the Financial Accounting Group, Credit Suisse.

The second panel titled “The LATINA Style 50 Companies: A 10 Year Retrospective” will center on the changes corporations have made in their diversity programs in particular increasing the number of senior executives in their ranks since the LATINA Style 50 program was launched in 1998. Joined by moderator Patt Romero Cronin, IBM General Manager Integrated Technology Delivery, IBM are Elizabeth Nieto, Global Talent and Diversity Director, Citi; Annette Martinez, Operations Executive Assistant, State Farm & Maria J. Trafton, SVP, Wealth Management, Private Banking Director, Wachovia

Anna M. Owens, Demographic Statistician in the Ethnicity and Ancestry Branch for the U.S. Census Bureau will present statistics from educational attainment to socioeconomic status on the Hispanic Population since Census 2000.

The last session of the day “ Sr. Executive Round Table: Diversity as a Business Imperative” will cover how Globalization and changing demographics have made it mandatory for corporations to develop a workforce that fully understands the idiosyncrasies of the diverse cultures their companies are working in. Companies that have prepared for this eventuality are experiencing a distinctive competitive advantage. Moderated by Ron Parker, Senior Vice President, Chief Global Diversity & Inclusion Officer, PepsiCo, he will be joined by Patricia Perez-Ayala, VP & GM, N.A. Feminine Care, Brand Franchise Mgr, P&G; Wilka Toppins, OVP, Diversity, Strategic Partnerships, Macy’s; Carlos Migoya, Regional President, Metro Charlotte, Wachovia & Edgar Morales, VP, Diversity, Prudential.

The LATINA Style 50 Report is the most respected evaluation of corporate America’s career development opportunities for Latinas, and sets the standard for corporate America’s sensitivity to the needs and goals of professional Hispanic women in the workplace.

The number of Hispanic working women in the U.S. workforce exceeds seven and a half million and the numbers continue to rise. LATINA Style 50 companies employ 4,627,936 employees, of those 306,273 are Latinas, representing 6.6% of the total workforce of the selected companies.

The awards ceremony honoring the10th Year Anniversary and LATINA Style 50 Companies will take place on February 7, 2008 at the Renaissance Washington DC Hotel, 999 9th Street, NW, Washington, DC, 20001. For more information regarding the LATINA Style 50, please visit the magazine website at latina50.latinastyle.com/.

THE LATINA Style 50 - 2007

Top 50 Companies

Aetna Inc.
Aflac Incorporated
Alcatel-Lucent
Allstate Insurance Company
American Airlines
American Express Company
AT&T
Bank of America
BNSF Railways Company
Citigroup Inc.
Colgate-Palmolive Company
Comcast Corporation
Consolidated Edison Company of New York, Inc.
Credit Suisse
Chrysler Corporation
Darden Restaurants
Fannie Mae
General Mills, Inc.
General Motors Corporation
HSBC-North America
IBM
JPMorgan Chase
Kellogg Company
Kraft Foods, Inc.
Liz Claiborne Inc.
Macy’s Inc
Marriott International, Inc.
MasterCard Worldwide
McDonald’s Corporation
Merrill Lynch
MGM Mirage
Morgan Stanley
New York Life Insurance Company
Northern Trust
PepsiCo, Inc. - Company of the Year 2007
Principal Financial Group
Procter & Gamble
Prudential Financial, Inc.
Qwest Communications Intl., Inc.
SODEXHO, INC.
Southern California Edison
State Farm Mutual Insurance Companies
The Coca-Cola Company
Union Pacific Railroad Company
USAA
Verizon Communications, Inc.
Wachovia
Wal-Mart Stores, Inc.
Wells Fargo & Company
Xerox Corporation

Honorable Mention Companies

Bausch & Lomb
Freddie Mac
Sprint Nextel Corporation
UnitedHealthcare, Inc.
United Technologies Corporation “*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

January 17, 2008

George Lopez Back on Center Stage

Filed under [ Entertainment ] [ Hispanic News ] [ Blogante Entertainment ]
Tags: , , ,

“It’s a big week for George Lopez, host of the annual Bob Hope Chrysler Classic in Palm Springs. The comedian places his role in the annual PGA Tour event right up there with some of the biggest thrills in his career. Here’s what Lopez had to say during a press conference yesterday in which he drew guffaws from reporters.”*

*From: http://www.cybergolf.com
Traducido: usando Google o Altavista/Babel Fish

November 19, 2007

Linda De Jesús-Cutler Named President of the New GlobalHue Latino

Filed under [ Hispanic News ] [ Latinas ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
Tags: ,

“Don Coleman, Chairman and CEO of GlobalHue, announced today that Linda De Jesús-Cutler will join its team as the President of GlobalHue Latino, the No. 1 Hispanic advertising agency in the nation.

“As a powerhouse and long-time marketing and advertising veteran, Linda will be charged with continuing to provide clients with holistic, insightful and results driven communications solutions,” said Coleman.

De Jesús-Cutler will work directly with Laura Marella, GlobalHue Latino Vice Chairman, to strategically lead all of the company’s Hispanic business.

“As GlobalHue redefines how we do business, Linda brings unparalleled expertise of the Hispanic market, leadership skills and a strong vision that will complement and enhance GlobalHue Latino,” said Marella. “It was important for us to bring in one of the leading Hispanic marketing professionals to assist GlobalHue Latino in its efforts to continue to drive new business and strategically direct clients. “

Linda comes to GlobalHue Latino from The Bravo Group where, as President and COO, she helped to build the organization into one of the most respected and effective Hispanic communications companies. She led new business development, winning such prestigious clients as Wrigley, Banco Popular, Mazda, Toys “R” Us, Miller Brewing Company and Astra Zeneca. During her tenure, Linda spearheaded the Gold Effie award winning effort for the U.S. Postal Service.

“The energy and momentum of GlobalHue represents a great next for me,” said De Jesús-Cutler. “Clients like Verizon, Chrysler LLC and the U.S. Census present opportunities to innovate and be a catalyst for insightful Hispanic strategies that drive powerful ideas. The commitment and dedication of these clients to this market make the possibilities endless.”

Linda is a highly recognized advertising and marketing professional. In 2002, she was inducted into the Advertising Hall of Achievement by the American Advertising Federation and was selected by Crain’s New York Business as one of New York’s “40 Under 40” rising stars. In addition, she was the proud recipient of the 100 Hispanic Women organization’s “2004 Excellence in Leadership” award for serving as a role model to other young Latinas and as a leader who understands the importance of giving back to her community. In November 2005, The New York Post identified her as one of the top 50 most powerful women in New York City. She was also honored by Girls Inc. for her outstanding leadership in their Celebration Luncheon, and identified as a “Top Latina” by Hispanic magazine. She was also named to the Advertising Age’s “Women to Watch” list.

About GlobalHue
As full-service communications agencies, GlobalHue Latino, GlobalHue African-American, GlobalHue Asian Pacific Islander and GlobalHue Next, all provide market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agencies have offices in New York, Detroit and Los Angeles. Together, the agencies have more than 300 employees that handle advertising, media planning and buying, events and promotions, and public relations for many clients, including Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy, Internal Revenue Service and American Airlines. For more information, visit

” title=”http://www.globalhue.com\”*

” class=”autohyperlink” target=”_blank”>www.globalhue.com”*

November 15, 2007

Dallas Business Helps Sponsor Irving Boycott

Filed under [ Business ] [ Hispanic News ] [ Immigration ] [ Blogante Business ] [ Texas ] [ Dallas ]
Tags: , ,

“A business outside the City of Irving is helping sponsor a protest and rally aimed at Irving’s immigration policy.

The group Accion American is urging the boycott of Irving business and passing out t-shirts for people.

The t-shirts sport the corporate sponsor of the protest - a Lone Star Chrysler Jeep and Dodge. The dealership supports the Irving boycott even though it will be open tomorrow.”*

October 4, 2007

QUOTE: “I’ve played every stereotype except the pregnant teenager,” Tony Plana jokes. And paying gigs in Spanish? “Of course,” returns Plana. “I’ve been the voice of Toyota Tundra, Jeep Liberty, Chrysler Pacifica — mostly in Spanish. It’s allowed me to generate income using Spanish alone, so Spanish has been an asset, I think.”

Filed under [ Quotes ] [ Entertainment ] [ Hispanic News ] [ Blogante Entertainment ]
Tags: ,

Everyone has something to say (don’t you?): Read more quotes

Source of quote: http://www.backstage.com
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September 25, 2007

Presidential Candidate Sen. John McCain to Address Hispanic Business Expo in Detroit

Filed under [ Hispanic News ] [ Press Releases ] [ Election 2008 ] [ Michigan ] [ Detroit ]
Tags: , ,

“The Hispanic Business Alliance (HBA) announces that 2008 Presidential Candidate, U.S. Senator John McCain (R-Arizona) will address the Hispanic Business Expo and Economic Summit, as the keynote speaker of the General Motors Luncheon, on Friday, September 28, 2007. The Luncheon begins at Noon in the Renaissance Ballroom of the Detroit Marriott Renaissance Center.

Tickets for the Luncheon may be purchased by visiting www.hbaexpo.org/.

Tickets for access to the Ontario Exhibit Hall, which include access to more than 100 exhibitors and more than 15 companies seeking employees, are free. They are available at most Metro Detroit National City Bank branches.

Additionally, a limited number of tickets are available through Ticketmaster.com for an inspiring seminar by motivational speaker and contributing author of “The Secret” and the “Chicken Soup for the Soul” series, Jack Canfield, presented by Chrysler, which begins at 2pm on Friday, following the Luncheon.

Started in 2003, the Hispanic Business Expo and Economic Summit bring together the 400 members of the HBA with the Michigan business community for a series of dialogues on key issues, business matchmaking and high-level networking. Presenting sponsors include National City Bank, Meijer and Univision Detroit.

For more information on the Hispanic Business Expo, a booth at the Workforce Development Pavilion, HBA membership or to learn more about any Expo component, visit www.hispanicbusinessexpo.org/ or call (313) 962-6422.”

September 13, 2007

NAHJ Honors the Best of 2006

Filed under [ Hispanic News ] [ Media ] [ Press Releases ] [ Blogante Business ]
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“Maggie Rivas-Rodriguez, a journalism professor who helped spearhead a grassroots campaign for meaningful inclusion of Latinos in the upcoming Ken Burns documentary titled THE WAR, and Maria Burns Ortiz, a college soccer columnist with ESPN.com and one of the newer Latino voices in the country’s newsrooms, are among those to receive the prestigious n Awards next month from the National Association of Hispanic Journalists.

Rivas-Rodriguez, from the University of Texas at Austin, and Burns Ortiz will receive the Leadership Award and the Emerging Journalist of the Year Award, respectively.

Others honored with n Awards include Dianne Solis of The Dallas Morning News for her thoughtful and sincere coverage of immigration, Gary Coronado of The Palm Beach Post for his stunning photographs chronicling the physical risks Central Americans take jumping trains to go north and enter the U.S., and Rebecca Aguilar of KDFW-TV Fox 4 in Dallas for her reporting work that gives a voice to those who typically don’t have one in the media. They will receive the Frank del Olmo Print Journalist of the Year Award, the Photojournalist of the Year Award and the Broadcast Journalist of the Year Award, respectively.

All the n Award recipients and winners in 14 other categories will be honored at the 22nd Annual Noche de Triunfos Journalism Awards Gala on Oct. 4 at the Capital Hilton in Washington, D.C., NAHJ’s signature event during Hispanic Heritage month. Gloria Campos Brown, news anchor at WFAA-TV Dallas, the evening’s honorary gala chair, and master of ceremonies Antonio Mora, anchor at CBS 2 News Chicago, will host the event attended by journalists, Latino leaders and the community at large.

The work honored with the Journalism Awards that evening ”” produced all across the country from Miami and Charlotte, North Carolina in the east to Salinas and San Diego/Baja California in the west ”” range from an editor’s impassioned defense of undocumented immigrants in the deep South in his commentary to a documentary investigating California’s rural gangs and their devastating effect on Latino families.

The award-winning work also chronicled the emotional journey of a woman diagnosed with an aggressive form of cancer during her fifth month of pregnancy, investigated the little-known, yet incredible story on the U.S. military’s contingency plans to invade Mexico, and descriptively narrates in literary style a woman’s story of sexual violence on both sides of the border and the forced silence of undocumented abuse victims who have little hope of finding justice.

“Immigration was a big issue in 2006 and in our journalism awards, it shows,” said Ivan Roman, NAHJ’s executive director. “Much of the winning coverage went way beyond the huge immigration marches to deeply explore other aspects of the debate and tell simply heart-wrenching stories conveying much of the emotion with such wonderful writing that as journalists, they make us proud. It’s bound to be an inspiring evening.”

The five n Awards honor journalists for their professional achievements and their leadership in bringing greater awareness to issues affecting the Latino community, while NAHJ’s Journalism Awards are given out to honor Latino journalists for excellence in their specialized fields of work or to any journalist, regardless of ethnicity, for their outstanding coverage of the Latino community.

The gala’s presenters include Janet Murguia, president of the National Council of La Raza, Gilbert Bailon, publisher and editor of Al Dia (Dallas) and current president of the American Society of Newspaper Editors, Maureen Bunyan, anchor of WJLA-TV in Washington, Miguel Almaguer, a reporter with WRC- TV in Washington, and Renay San Miguel, senior vice-president/senior media strategist with Weber Shandwick/WCTV public relations firm and former anchor of CNN Headline News.

For information on purchasing tables, tickets or other sponsorship opportunities, please contact Azuree Salazar, NAHJ Development Director, at (202) 662-7482 or asalazar@nahj.org. The deadline to confirm a sponsorship option is Monday, September 24, 2007. Sponsors to date include: Freddie Mac, Continental Airlines, Chrysler, Hearst Newspapers, State Farm Insurance, Disney, Harrah’s Entertainment, Prudential Financial, Toyota Motor Sales USA Inc., Univision Communications and Western Union.

For more information about all the winners and winning entries, please go to www.nahj.org/sponsorship/specialevents/2007/noche/07awardwinners.shtml

For general information about the Gala event, presenters and sponsorships, please go to www.nahj.org/sponsorship/specialevents/2007/Noche/07nochedetriunfos.shtml

September 7, 2007

GlobalHue Invigorates its New York Team

Filed under [ Hispanic News ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
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“GlobalHue, the leading multicultural advertising agency in the nation, continues to balance organic growth and new business as a leader in multicultural advertising and marketing. Building on this growth, GlobalHue announces the appointment of Tony Hidalgo as the new Senior Vice President/Executive Creative Director, Nelson Garcia as Senior Vice President/Executive Media Planner and Buyer, and the promotion of Liz Silvi to Senior Vice President of Accounts for GlobalHue’s Hispanic division at GlobalHue-New York.

After six months of intensive interviewing to upgrade its Hispanic team and to remain the No. 1 Hispanic agency in the nation, GlobalHue is proud to announce these new appointments. These decisions were made prior to the departure of Zulema Arroyo and Ricardo Trejo.

“It is imperative that we constantly search for the best talent available to ensure that clients such as Verizon and Chrysler evolve within the Hispanic and African-American markets at a level beyond their expectations,” said Don Coleman, President and CEO of GlobalHue. “Liz, Tony and Nelson bring a broad scope of Hispanic expertise in marketing, advertising and media that will allow GlobalHue to expand the innovative possibilities for our clients. By seeking and obtaining the best talent, GlobalHue continues to differentiate the company and broaden the understanding of the ever-evolving multicultural segments, which sets trends and changes the way this nation looks and operates every day.”

Silvi will manage all Hispanic marketing and advertising for GlobalHue-New York in her new role. She has more than 20 years of senior-level marketing and advertising experience with a broad scope of clientele. In her previous role, she was SVP/Account Director for GlobalHue-Detroit, where she managed 80 staff in eight regional offices across the country. She led the entire field operations as it relates to strategic marketing initiatives, creative development and media planning at the regional and local levels. She brings a broad range of multicultural experience in traditional and non-traditional communications that deliver a comprehensive 360-degree approach to product positioning. Prior to joining GlobalHue in 2004, Silvi held marketing positions with Burning Torch and Saatchi & Saatchi.

In his new role as SVP/Executive Creative Director, Hidalgo will drive the creative vision and innovative strategy for the Hispanic creative team at GlobalHue-New York. Before joining GlobalHue, Hildalgo spent more than 12 years in the advertising and marketing arena working for companies such as TV Azteca, Lowe Lintas, Ogilvy and Leo Burnett. In his most recent position, he was the president and general manager for Nazca Saatchi & Saatchi México. Hidalgo’s Hispanic advertising talents have been showcased with clients such as Proctor and Gamble, Toyota, Nissan, The Home Depot, Coca Cola and many others. In fact, he has received numerous national and international recognitions for his campaigns, including two Silver Cannes Lions, five Gold Clio Awards, six Gold New York Festival and two Gold London International Awards.

As the SVP of Media Planning and Buying, Garcia will be responsible for developing GlobalHue’s strategic media solutions and integrated digital and direct marketing strategies for its Hispanic clients. He has more than 20 years of agency and media buying experience, Garcia has worked at numerous well-known New York agencies throughout his career. He was the Vice President and Media Director for Latinvox before joining GlobalHue. In this role, he was responsible for media planning, buying and other strategic development solutions for its clients. He brings a vast amount of experience in the General Market and Hispanic advertising field, working for agencies such as Casanova-Pendrill/Universal McCann, Bates USA, Bush Media Group and Robles Communications for different clients as important as Johnson & Johnson, Volkswagen, Office Depot, Citibank, Coca Cola and General Mills.

About GlobalHue
GlobalHue, the nation’s largest minority-owned, full-service multicultural communications agency, provides market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agency has offices in Detroit (Southfield), New York and Los Angeles. Its 250 employees handle advertising, events and promotions, and public relations for several clients including Chrysler LLC, Verizon, the U.S. Navy, American Airlines, Wal-Mart, Internal Revenue Service and the Bermuda Department of Tourism. For more information, visit www.globalhue.com. “

August 29, 2007

LATINA Style Magazine Announces the 2007 LATINA Style 50

Filed under [ Business ] [ Hispanic News ] [ Latinas ] [ Press Releases ] [ Blogante Business ]
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“LATINA Style Magazine proudly announces the LATINA Style 50 for 2007. Now in its 10th anniversary year, this annual evaluation will again set the standard for Corporate America’s sensitivity to Latinas’ needs and goals in the workplace and identify the corporations that are providing the best career opportunities for Latinas in the U.S. The LATINA Style 50 Report is the most respected evaluation of corporate America’s career development opportunities for Latinas. More than 1,000 of the most prominent corporations in the United States were included in the extensive search.

Companies responding to LATINA Style’s questionnaire are evaluated based on issues that LATINA Style readers identified as most important to them in the workplace. Among the principal areas of evaluation are: number of Latina executives, mentoring programs, Latina board members, educational opportunities, alternative work policies, dependent/child care support, employee benefits, women’s issues, job retraining, affinity groups and Hispanic relations. Evaluations for the 2007 annual report were based on 2006 data.

Robert E. Bard, President and CEO of LATINA Style Magazine, says, “Slowly but surely, Latinas are making progress in climbing the corporate ladder. However, we still have a long way to go to achieve parity. As the only national Latina publication focusing on the needs and aspirations of professional Latinas, we have a duty to keep Hispanic women informed about corporate America’s best employment practices. We have gone to great lengths to provide a reliable resource for Latinas to evaluate companies, so they can be confident that the 2007 LATINA Style 50 truly represents some of the best opportunities corporate America has to offer.”

The number of Hispanic working women in the U.S. workforce exceeds seven and a half million and the numbers continue to rise. LATINA Style 50 companies employ 4,662,500 employees, of those 306,169 are Latinas, representing 6.6% of the total workforce of all the selected companies.

The 2007 Company of the Year is Purchase, N.Y.-based PepsiCo, Inc. It is a company that realizes the impact of diversity to the bottom line and the importance of creating an inclusive atmosphere in the workplace to fully unleash innovation and growth. “When you’re a woman or minority in the workplace, you are different and can’t hide that,” said PepsiCo Chairman and Chief Executive Officer Indra Nooyi. “PepsiCo has enabled me to achieve a great deal, and in my current role, I feel part of my responsibility is to support and encourage others as they pursue their careers or life goals, whatever those might be.”

An annual awards ceremony honoring the LATINA Style 50 Companies will take place on February 7, 2008 during LATINA Style’s Diversity Leaders Conference in Washington, D.C. For more information regarding the LATINA Style 50, please visit the magazine website at www.latinastyle.com.
Top 50 Companies:

Aetna Inc.
Aflac Incorporated
Alcatel-Lucent
Allstate Insurance Company
American Airlines
American Express Company
AT&T
Bank of America
BNSF Railways Company
Citigroup Inc.
Colgate-Palmolive Company
Comcast Corporation
Consolidated Edison Company of New York, Inc.
Credit Suisse
Chrysler Corporation
Darden Restaurants
Fannie Mae
General Mills, Inc.
General Motors Corporation
HSBC-North America
IBM
JPMorgan Chase
Kellogg Company
Kraft Foods, Inc.
Liz Claiborne Inc.
Macy’s Inc
Marriott International, Inc.
MasterCard Worldwide
McDonald’s Corporation
Merrill Lynch
MGM Mirage
Morgan Stanley
New York Life Insurance Company
Northern Trust
PepsiCo, Inc. - Company of the Year 2007
Principal Financial Group
Procter & Gamble
Prudential Financial, Inc.
Qwest Communications Intl., Inc.
SODEXHO, INC.
Southern California Ediso
State Farm Mutual Insurance Companies
The Coca-Cola Company
Union Pacific Railroad Company
USAA
Verizon Communications, Inc.
Wachovia
Wal-Mart Stores, Inc.
Wells Fargo & Company
Xerox Corporation

Honorable Mention Companies:

Bausch & Lomb
Freddie Mac
Sprint Nextel Corporation
UnitedHealthcare, Inc.
United Technologies Corporation”

August 22, 2007

The Society of Hispanic Professional Engineers Hits a Milestone With 50 Industry Partnership Council Members

Filed under [ Business ] [ Hispanic News ] [ Press Releases ] [ Blogante Business ]
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” The Society of Hispanic Professional Engineers (SHPE) has announced that Westinghouse Electric Company is the 50th corporate partner to join SHPE’s Industrial PartnerSHPE Council (IPC).

SHPE’s core group of industry partners — the Industrial PartnerSHPE Council — strengthens and supports SHPE with a mission to advance the organization and its members’ professional and academic success. IPC members invest $37,500 annually and meet four times a year. In addition, many IPC representatives provide SHPE with industry perspectives, development tools and other in-kind services and support. In turn, IPC members benefit from increased access to quality Hispanic students and professionals in engineering and technical disciplines.

“Several years ago, SHPE set a goal as an organization to increase the number of Industrial PartnerSHPE Council members, as they play an essential role in helping us achieve our mission,” said Diana Gomez, SHPE National President. “As the source for quality Hispanic engineers and technical talent, we rely on these industry partners to provide professional expertise, connections to jobs and internships, and financial support to help us carry out our programs. We are thrilled to have reached our goal of 50 members in the Industrial PartnerSHPE Council, and thank all of our corporate partners for their commitment to the engineering profession and the Hispanic community.”

The IPC funds a variety of SHPE projects strategically aimed at increasing the capability and number of Hispanics in the fields of engineering and science. The financial commitment of IPC members supports pre-college outreach, scholarships, leadership training for members, organizational infrastructure development, the national SHPE Conference, professional and board training and development, an “executive on loan” program, and professional chapter outreach programs.

“This is a major milestone for SHPE, the nation’s largest Hispanic technical professional organization,” said Miguel Alemany, Director, Global Commercial Products Group at Procter and Gamble, and an IPC chair for two years. “It is a vote of confidence in SHPE that 50 top companies in the industry strongly support this organization and an example of SHPE’s positive growth. I am personally very excited to welcome the latest partner in our commitment to support engineering education in the Hispanic community.”

In 1992, SHPE’s IPC had 13 members, compared to 50 members today. The complete list of 2007 SHPE IPC members follows:

  3M                                     Intel Corporation
  Accenture                              John Deere
  American Airlines                      Johnson & Johnson
  Anheuser-Busch Companies               Kimberly-Clark Corporation
  BAE Systems                            Lyondell Chemicals
  Bechtel                                Lockheed Martin Corporation
  Boston Scientific                      Medtronic, Inc.
  BP America, Inc.                       Merck & Co., Inc.
  Caterpillar                            Microsoft Corporation
  Chevron Corporation                    Northrop Grumman
  Cisco Systems, Inc.                    Procter and Gamble
  Cummins, Inc.                          Raytheon Company
  DaimlerChrysler Corporation            Texas Instruments
  Dell                                   The Boeing Company
  Delta Air Lines, Inc.                  The Clorox Company
  Dow Chemical                           Toyota
  Dupont                                 U.S. Army RDECOM
  Exxon Mobil Corporation                U.S. Intelligence Community
  Ford Motor Company                     U.S. Navy
  GE                                     United States Steel Corporation
  General Mills                          United Technologies Corporation
  General Motors Corporation             Verizon
  Goldman, Sachs & Co.                   Wal-Mart Stores, Inc.
  Hewlett Packard Company                Westinghouse Electric Company
  IBM Corporation                        Weyerhaeuser

SHPE, Inc. is the source for quality Hispanic engineers and technical talent, committed to enhancing America’s position in math, science, engineering and technology with a strong and talented Hispanic workforce. SHPE provides its membership of students and professionals with increased educational opportunities, professional and personal growth, and involvement in education, business and government issues. For more information, please visit http://www.shpe.org/.

Website: http://www.shpe.org/

July 24, 2007

Latina Marketing Agency Owners Form Alliance - San Antonio-based Market Vision leads effort to extend Latina marketing power from coast to coast

Filed under [ Hispanic News ] [ Latinas ] [ Marketing ] [ Press Releases ]
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“A group of five Latina marketing agency principals from throughout the country today announced the formation of the Latina Agency Alliance (LAA), a coast-to-coast network of advertising, marketing and communications services targeting the Latino market.

Yvonne “Bonnie” Garcia, owner of San Antonio-based Market Vision, spearheaded the LAA concept. Other members of the network of independently owned Latina companies are Coco Corona, president, BY DESIGN Multimedia, a Hispanic marketing, special events and production company located in Vallejo, Calif.; Zully Gonzalez, president, LatinSolutions, Inc., Long Beach, Calif., an event marketing and promotions agency; Gabriela Neves, owner, LatinFactory, Inc., a New York City-based events and experiential marketing company; and Pat Pulido-Sanchez, president & CEO, Pulido Sanchez Communications, LLC, Chicago, a strategic marketing communications agency.

The alliance will provide a framework to pursue new business opportunities, share capabilities and resources, refer clients, mentor young Latinas who hope to start their own companies, and collaborate on solutions to business issues each of the Latina-owned firms faces daily.

“Corporate America sometimes bases decisions to allow companies into pitches on revenue alone,” Garcia said. “Our alliance agencies have the talent, creative energy and track records to participate in pitches. Now our combined resources – both revenue and human – will provide us the opportunity to make it into RFP’s where the bar is set very high, precluding smaller shops from making the cut.”

The agencies offer a range of marketing services including strategic planning, advertising, promotions, experiential events, retailtainment, Web marketing strategies, public relations and corporate communications. The alliance will strengthen the agencies’ presence in the marketplace, with offices in San Antonio, Los Angeles, San Francisco, Chicago and New York City; an employee base of 75; and access to a pool of 3,000 brand ambassadors.

The group met in San Antonio in June at an informal Latina Agency Alliance Summit to design a structure that would benefit each of the companies.

“Each of us began on her own with our individual vision of success. Now with five Latinas working together, our combined vision is laser-focused on becoming one of the largest Latina-owned and operated agency resources in the country,” said Garcia.

“We each have areas of strength, both from a skill set and regional perspective,” said Corona. “This is a great opportunity to expand our scope of work and influence on the Latino marketplace.”

“Given the rapid growth and diversity of the Latino market across the country, Corporate America needs to be poised to communicate its message, image and brands effectively using innovative new media tools such as Web marketing and social networks,” said Pulido Sanchez. “This alliance will enable us to broaden our reach and capabilities across the nation.”

“Our group includes some of the most creative and strategic events and marketing thinkers in the business,” said Gonzalez. “We are passionate about our work and about the impact we can make on the Latino marketing industry.”

Neves agreed, adding, “One of the elements we share is that we are all seasoned Hispanic marketing professionals who are used to being very hands-on in our work. We can bring clients a level of comfort because they know that senior people are working on their business.”

Each of the network member firms has worked informally with Market Vision for several years as a minority supplier. “I admired their work ethic, tenacity and most of all, their entrepreneurial spirit and desire to succeed,” Garcia said.

LATINA AGENCY ALLIANCE MEMBER AGENCIES

Market Vision
Market Vision is a Latina-owned marketing firm specializing in Hispanic-targeted advertising, promotions, experiential marketing, events, media planning/buying, community outreach and public relations. Market Vision’s clients include ACH Food Companies, Inc. (Mazola Oils), The Coca-Cola Company, Continental Airlines, Copa Airlines, Fisher-Price(R), General Mills, and Miller Brewing Company . Yvonne “Bonnie” Garcí established the agency in 1998 after 22 years in corporate marketing, including 15 years directing corporate Hispanic marketing initiatives at The Coca-Cola Company and Stroh Brewery. Market Vision is based in San Antonio, with offices in Atlanta, Dallas, Chicago and New York. For more information, visit http://www.mvmas.com or call 210-222-1933.

BY DESIGN Multimedia (BDM)
Founded in 1992, BY DESIGN Multimedia offers a full range of marketing services, bilingual promotions staffing, event planning, community outreach and multimedia production. Owner Coco Corona has over 25 years experience in marketing, events and public relations/community outreach. She is a former board member of the US Hispanic Chamber of Commerce and chair of the USHCC Foundation. BDM clients include Coca-Cola NA, Comcast Cable Latino, Time Warner Cable, Adidas, Disney, Fisher-Price, Daimler-Chrysler, Univision, Telemundo, Market Vision, Schramm Sports & Entertainment, Latin Sphere, PuraVida Marketing, Perspectiva, and EventProStrategies. BDM has offices in Vallejo and San Francisco, Calif. For more information, contact Corona at 707-644-4218.

LatinFactory
LatinFactory, Inc., based in New York, is a minority-owned-and-operated agency specializing in integrated marketing and event-marketing campaigns. The agency creates in-culture event/entertainment/lifestyle brand experiences that have an impact on the streets, at retail, or anywhere consumers live, work and shop. Majority owner Gabriela Neves, a native of Brazil, is fluent in English, Portuguese and Spanish. LatinFactory has worked with clients such as Chase Bank, Kraft Foods Inc., Wise, Evian, Fisher-Price, Daimler Chrysler and TÚYo Mobile. For more information, contact Neves at 212-242-2417 or write info@latinfactory.com.

LatinSolutions
LatinSolutions, Inc., of Long Beach, Calif., is a minority-owned and operated, full-service event marketing and promotions agency that specializes in the development and execution of marketing concepts and strategies that effectively target and reach the U.S. Latino market. Los Angeles native Zully Gonzalez founded LatinSolutions in 2003 after working in corporate positions in promotions and marketing. LatinSolutions has worked with major corporations such as American Airlines, The Coca-Cola Company, General Mills, DaimlerChrysler, Hyundai, Giromex, Universal Pictures and Verizon Wireless on event, entertainment and promotional programs. The firm employs approximately 1,500 full-time and contract employees throughout the U.S. For more information, visit http://www.latinsolutions.com.

Pulido Sanchez Communications, LLC
Pulido Sanchez Communications is a strategic marketing communications firm that can provide insights and activation programs that capture and mobilize the Latino market. The firm has networks in place at the local and national level to build upon existing relationships, whether business to business, business to community, or business to consumer. Company principals have over 25 combined years of experience in senior-level positions at Fortune 100 companies such as Anheuser-Busch, Apple Computer and Exelon. For more information, contact Pulido Sanchez Communications at 312-855-0191.

Note to Editors:
1. Between 1997 and 2006, the number of firms majority owned (51% or more) by Hispanic/Latina women increased by 121.3 percent, according to the Center for Women’s Business Research. The number of employees increased 18.6 percent; and sales increased 33.3 percent.

2. See attached profiles of the businesses comprising the Latina Agency Alliance. “

June 28, 2007

Michigan Hispanic Chamber Holds Hank Aguirre Golf Outing At Five Golf Courses August 13

Filed under [ Community ] [ Hispanic News ] [ Press Releases ] [ Michigan ]
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“The Michigan Hispanic Chamber of Commerce MHCC holds the 16th Annual Hank Aguirre Golf Outing on Monday, August 13, 2007 at five different Macomb County golf courses, making it the largest golf outing in Michigan.

The Hank Aguirre Golf Outing will be played at Cherry Creek, The Orchards, Twin Lakes, Greystone and Fieldstone Golf Courses by more than 700 golfers. Golfers will gather at Cherry Creek for dinner and awards.

It is named after Detroit Tigers pitching great Hank Aguirre who established Mexican Industries, an automotive accessories corporation, following his prolific pitching career. A percent of the proceeds from the golf outing go toward scholarships. Golfers tee off with the shotgun start at 9:30 a.m. Comerica Bank is the event sponsor. Other major sponsors include A.E. Mourad Agency, Capacity Transport, Daimler-Chrysler, Delaco Kenwall, General Motors Corporation, Kelloggs, LaSalle Bank, Laurie Sall & Associates, Sequoia Tool, UHY Advisors and The Diez Group.

The Diez Group Delaco will sponsor a guaranteed $10,000 prize for the winner of the closest-to-the-pin shootout toward the purchase or lease of a new, domestic vehicle. UHY Advisors will sponsor a $1 million Hole-in-One Shootout. A Ford, G.M. and Chrysler dealership sponsored vehicle is the hole-in-one prize at designated holes on the five golf courses. The day will end with a raffle drawing for a 2008 G.M. Saturn Sky, with all raffle proceeds going to the Michigan Hispanic Fund, the philanthropic arm of the MHCC, for college scholarships.

Ray Lozano, executive director of the MHCC, said, “Hank Aguirre was an icon in the sports world and a role model for Hispanic businessmen and women. We honor his contributions by naming this annual golf outing after him. The outing is a visible way to demonstrate the strength of the Hispanic business community and to support the education of future Hispanic business and community leaders.”

Sponsorships, foursomes and dinner tickets are still available. For more information about the Hank Aguirre Golf Outing, contact Diadette Mejia, dmejia@mhcc.org or 248-208-9915.

MHCC, established in 1989, is a non-profit business organization consisting of over 300 member companies from corporate, small, medium-size and large businesses, sole proprietors and individuals representing Hispanic-owned enterprises, automotive OEMs, Tier One suppliers and non-automotive Fortune 500 corporations. In addition community non-profits, media affiliates, the Detroit Tigers and the Detroit Pistons are also represented. Its web site is www.mhcc.org.

The Hispanic business community is the fastest growing business segment in the country increasing at three times the rate of the national average for all businesses. In Michigan, there are now over 10,000 large, medium-sized and small Hispanic businesses employing over 14,000 persons. The Hispanic market has a purchasing power of over $700 billion and estimated to be $1 trillion by 2010.”

May 1, 2007

Michigan Hispanic Chamber Hosts Fiesta Hispana May 11; GM Exec Jimmy Mc Donald is Keynote Speaker

Filed under [ Business ] [ Hispanic News ] [ Press Releases ] [ Michigan ]
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“The Michigan Hispanic Chamber of Commerce (MHCC) holds the 18th Annual Fiesta Hispana on Friday, May 11, in the Presidential Ballroom of The Ritz Carlton Hotel -Dearborn, at 6 p.m.

The keynote speaker will be Jimmy McDonald, Executive Director of Powertrain Components and Raw Material for General Motors Global Purchasing and Supply Chain (GPSC). Mr. McDonald is also Executive Director in charge of GM Supplier Diversity. His keynote remarks will address the current state of the automotive and automotive supplier market especially as it affects the Hispanic business community.

Fiesta Hispana is the Hispanic business community’s premier annual black-tie dinner dance with more than 700 business, civic and community leaders in attendance. Fiesta Hispana will also feature a brief Latin dance performance. FOX 2 News anchor Lourdes Duarte will serve as emcee. The event sponsor is General Motors Corporation. Other major sponsors include DaimlerChrysler, Ford Motor Company, Toyota Motor Engineering, NA Inc., Volkswagen of America, Inc., Comerica Bank, Darden Restaurants, DTE Energy and Gonzalez Production Systems.

Tickets at $175 each, which include the reception at 6 p.m. and the dinner and dance from 7 p.m. till midnight, are selling fast. Sponsorships are still available. For more information about Fiesta Hispana, contact Diadette Mejia, dmejia@mhcc.org or 248-208-9915.

The Michigan Hispanic Chamber of Commerce, established in 1989, is a non-profit business organization consisting of over 300 member companies from corporate, small, medium and large businesses, sole proprietors and individuals representing Hispanic-owned enterprises, automotive OEM’s, Tier One suppliers and non-automotive Fortune 500 corporations. In addition community non-profits, media affiliates, the Detroit Tigers and the Detroit Pistons are also represented. Its web site is www.mhcc.org.

The Michigan Hispanic Chamber of Commerce logo is available at www.primenewswire.com/newsroom/prs/?pkgid=3488

The Hispanic business community is the fastest growing business segment in the country, increasing at a rate of 2.5 Hispanics every second - by 2050 one in every four workers will be Hispanic. In Michigan, there are now over 10,000 large, medium and small Hispanic businesses employing over 14,000 persons.

EDITOR’S NOTE: THE BIOGRAPHY OF JIMMY MC DONALD IS AVAILABLE ONLINE AT WWW.MHCC.ORG/FIESTA.

CONTACT: For MHCC
Renee Ahee
(586) 979-3801
rahee@aheecommunications.com

MHCC
Ray Lozano
(248) 208-9915
rlozano@mhcc.org

April 23, 2007

Chrysler Financial and ASPIRA Launch Bilingual Financial Education Program for Latino Youth

Filed under [ Business ] [ Hispanic News ] [ Press Releases ] [ Youth ]
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“Chrysler Financial, one of the country’s largest vehicle financing providers and the ASPIRA Association, the only national non-profit organization devoted solely to the education and leadership development of Latino youth in the country, are partnering to provide a financial education and vehicle financing education program catered to young Latinos.

Ronald Blackburn-Moreno, ASPIRA Association President & CEO in Washington, D.C. indicated, “The ABCs of Financing program will build and expand the financial education and entrepreneurship development resources ASPIRA offers to our community through our Community Wealth Development Initiative.”

The objectives for the Chrysler Financial-ASPIRA proposed financial education and vehicle financing education program are:

* Increase awareness and understanding of Hispanic youth and their families regarding the importance of good credit and saving;

* Disseminate information, resources and effective strategies for managing credit;

* Provide online information on credit, budgeting, how-to apply for vehicle loans and vehicle leasing;

* Disseminate information, resources and effective strategies designed to increase the number of youth pursuing post-secondary education in finance;

* Provide online information regarding opportunities for Latino professionals in finance.

“We are pleased to partner with an organization like ASPIRA who supports the Latino community and prepares young adults for a more prosperous financial future,” said William F. Jones Jr., Vice President — Chrysler Financial. “This effort will help young people develop their financial skill set to start building a portfolio of financial knowledge and empowerment that will help them realize their dreams.”

The curriculum for The ABCs of Financing will be available online in both English and Spanish for use by ASPIRA, community groups or individuals, interested in learning or leading education seminars on basic financial education related topics. As an integral component of the program replication, ASPIRA will invite 120 community based organizations throughout the nation to participate in Web-based train-the-trainer sessions.

The ABCs of Financing sessions, with participation from Chrysler Financial’s experts, will bring a better understanding of why a good credit history is important in the financing process, the kinds of vehicle financing options available and how to select the best vehicle financing plan based on one’s needs. The session will also provide participants with information on career opportunities in the vehicle financing industry.

“We applaud Chrysler Financial’s efforts to offer up their financial guidance to support the development and financial well being of the Latino community, especially our youth and their families,” said Blackburn-Moreno.

About the Chrysler Financial

Chrysler Financial offers a complete line of world-class automotive financial products and services for both dealers and consumers of Chrysler, Jeep(R) and Dodge vehicles. In addition to offering vehicle wholesale and retail financing to more than 2,400 Chrysler, Jeep and Dodge dealers, Chrysler Financial also provides fleet management and lines of credit to dealers. As an industry leader in automotive financing, Chrysler Financial provides its customers with the most innovative and efficient methods of doing business.

For more information on Chrysler Financial visit www.chryslerfinancial.com

Source: http://www.prnewswire.com
Fuente Traducido: usando Google o Altavista/Babel Fish

March 22, 2007

Michigan Hispanic Chamber Hosts 3 Signature Events For 2007: Fiesta Hispana 5/11; Hank Aguirre Golf Outing 8/13; Legacy Awards 12/6

Filed under [ Community ] [ Hispanic News ] [ Press Releases ] [ Michigan ]
Tags: , ,

“The Michigan Hispanic Chamber of Commerce MHCC will again stage its three signature events in 2007 beginning on May 11 with Fiesta Hispana, followed by the Hank Aguirre Golf Outing on August 13 and wrapping up the year with the Legacy Awards on December 6.

Fiesta Hispana is the Hispanic business community’s premier annual black-tie dinner dance with more than 700 business, civic and community leaders in attendance. Beginning at 6 p.m. at the Ritz Carlton Dearborn Hotel on Friday, May 11, Fiesta Hispana will also feature a brief Latin dance performance. FOX 2 News anchor Lourdes Duarte will serve as emcee. The event sponsor is General Motors Corporation. Other major sponsors include Comerica Bank, DaimlerChrysler, Darden Restaurants, DTE Energy and Gonzalez Production Systems.

The Hank Aguirre Golf Outing is the largest golf outing in the state, occupying five Macomb County area golf courses with more than 700 golfers on Monday, August 13. It is named after Detroit Tigers great Hank Aguirre who established Mexican Industries, an automotive accessories corporation, following his prolific pitching career. A percent of the proceeds from the golf outing go toward scholarships. Golfers tee off with the shotgun start at 9:30 a.m. Comerica Bank is the event sponsor. Other major sponsors include A.E. Mourad Agency, Capacity Transport, DaimlerChrysler, Delaco Kenwall, General Motors Corporation, Kelloggs, LaSalle Bank, Laurie Sall & Associates, Sequoia Tool and The Diez Group.

The Legacy Awards Reception on Friday, December 6, honors Chamber supporters. It will be held at the Detroit Institute of Arts. This year, awards will be given to businesses and individuals who throughout the year have given their loyal support to the Michigan Hispanic Chamber. Other member networking events include the Latina Pioneer Summit, Tercer Jueves Third Thursdays and several business related seminars.

The Michigan Hispanic Chamber of Commerce, established in 1989, is a non-profit business organization consisting of over 300 member companies from corporate, small, medium and large businesses, sole proprietors and individuals representing Hispanic-owned enterprises, automotive OEMs, Tier One suppliers and non-automotive Fortune 500 corporations. In addition community non-profits, media affiliates, the Detroit Tigers and the Detroit Pistons are also represented.

The Michigan Hispanic Chamber of Commerce logo is available at www.primenewswire.com/newsroom/prs/?pkgid=3488

The Hispanic business community is the fastest growing business segment in the country, increasing at a rate of 2.5 Hispanics every second - by 2050 one in every four workers will be Hispanic. In Michigan, there are now over 10,000 large, medium and small Hispanic businesses employing over 14,000 persons.

For more information about MHCC, its programs and services or its three signature events, contact Ray Lozano, MHCC president, at 248-208-9915 or rlozano@mhcc.org.

CONTACT: The Michigan Hispanic Chamber of Commerce
For MHCC
Renee Ahee
586 979-3801
rahee@aheecommunications.com
Ray Lozano of MHCC
248 208-9915

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“>rlozano@mhcc.org”

Source: http://www.primenewswire.com
Fuente Traducido: usando Google o Altavista/Babel Fish

February 25, 2007

Chrysler Financial and Univision Chicago Host Financial Lifeskills Train the Trainer Sessions for Hispanic Community Non-Profit Organizations

Filed under [ Community ] [ Hispanic News ] [ Press Releases ] [ Illinois ] [ Chicago ]
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“As part of Univision Chicagos “Cuentas Claras” Financial Know-How program, Chrysler Financial will host a Train the Trainer Session featuring five modules from the companys Financial Lifeskills program. The sessions will cover Basic Banking, Basic Budgeting, Understanding and Building Credit, Protecting and Rebuilding Credit and Purchasing or Leasing a Vehicle on Saturday, February 24 at 9 a.m. at Mujeres Latinas En Accion, 2124 W. 21st Place.

The “Cuentas Claras” initiative represents the financial literacy arm of Univision Chicagos multi-issue “Avanzando Contigo” Advancing with You umbrella community service campaign. Univision strives to illustrate to viewers how to achieve the American Dream for themselves and their families through financial know-how. Chrysler Financial is committed to financial empowerment through education and this training session will provide community based organizations with needed resources and tools to offer useful information to many members of the community.”

January 14, 2007

George Lopez Living a Fantasy Life - Comedian enjoys success by keeping busy, which includes hosting Bob Hope classic

Filed under [ Entertainment ] [