Posts Tagged Chiqui Cartagena
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November 14, 2011
Win With Ethnic Consumers: That’s the Rallying Cry at ANA Conference – Key Takeaway: It’s Like Global Marketing, but Focused on One Country – By: Chiqui Cartagena
from adage.com :: Tagged Chiqui Cartagena
October 26, 2011
Takeaways for the Hispanic Market from the Auto Industry – Car Buying Has Unique Cultural Meaning, So Agencies Need to Study and Target Those Differences – By: Chiqui Cartagena
from adage.com :: Tagged autos, Chiqui Cartagena
October 4, 2011
Immigration Is Not The Most Important Issue For Hispanic Voters; Chiqui Cartagena And Leading Marketers Debate The Issues Which Will Drive Hispanic Voters – (not that I disagree – jobs, education and health – but 3 comments: 1. I find this interesting considering Chiqui works for Univision the Spanish-language tv network that is currently embroiled in its Rubio scandel in Florida – 2. I would bet that Spanish dominant Latinos – the bread & butter of Univision – are on average more concerned with immigration than English dominant Latinos – 3. Immigration almost seems to be a stronger issue for the non-Latinos just look at what is going on in the GOP field right now, it is a polarizing issue)
from huffingtonpost.com :: Tagged Chiqui Cartagena, hispanic voters, Lionel Sosa, Univision, voters
September 28, 2011
Univision Launches Major Campaigns this Fall – by Chiqui Cartagena
from corporate.univision.com :: Tagged Chiqui Cartagena
August 17, 2011
Get Ready for the Battle of the Latino Basket – Marketers Know the Real Skirmish Is at Retail — Do Their Agencies?
from adage.com :: Tagged Chiqui Cartagena, retail
July 5, 2011
Chiqui Cartagena: Hispanic Market the Hot Topic at Nielsen Conference – It Looks Like Marketers Are Finally Taking Notice
from adage.com :: Tagged Chiqui Cartagena, conference, Nielsen
April 18, 2011
Chiqui Cartagena named VP Corporate Marketing at Univision
from hispanicad.com :: Tagged Chiqui Cartagena, latina, Univision
April 5, 2011
Chiqui Cartegana: Forget About Language, Let’s Talk About Getting Our ‘Fair Share’
from hispanicad.com :: Tagged Chiqui Cartagena
March 22, 2011
Latino Men: Why the Original Metrosexuals Should Be Attractive to Marketers – Univision Study on Hispanic Men’s Grooming Habits Is an Eye-opener
from adage.com :: Tagged Chiqui Cartagena, study, Univision
December 10, 2010
Move Multicultural Marketing From the Ghetto to the Golf Course
from adage.com :: Tagged Chiqui Cartagena, multicultural
August 31, 2010
Study Reveals ‘Cultural Tensions’ Among Latinas – Opportunities for Marketers to Capitalize on ‘Cultural Modulation’
from adage.com :: Tagged Chiqui Cartagena, latina, study
July 19, 2010
New Study on Latino Attitudes is … Perplexing.
from hispanicad.com :: Tagged Chiqui Cartagena
May 19, 2010
New Latino Identity Study Redefines Today’s Hispanic Community – Over 40% Self-Identify as ‘Brown,’ ‘Mestizo’ or ‘Mulatto’; Will Spanish-Language Media Diversify?
from adage.com :: Tagged Chiqui Cartagena, demographics, racial issues, study
April 26, 2010
Fighting the Status Quo in the Hispanic Matrix – Agencies and Marketers Need to Embrace New-Generation Latinos
from adage.com :: Tagged Chiqui Cartagena
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