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Posts Tagged Cheskin

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June 27, 2011

Exclusive Interview: Martin Cerda’s Reasons for Joining Cheskin from portada-online.com :: Tagged ,

June 20, 2011

Martin Cerda joins Cheskin. from hispanicad.com :: Tagged , ,

October 10, 2010

Reflections from 2010 AHAA: The Pitbull intracultural strategy for ethnic agencies from cheskin.com :: Tagged , ,

August 23, 2010

Agency Consolidation and the “Intercultural New Mainstream” from cheskin.com :: Tagged

July 29, 2008

Cheskin Added Value Builds Innovation and Strategic Consumer Goods Expertise With Addition of New VP – Alfredo Ortiz :: Tagged

March 11, 2008

Consorte Media CEO Alicia Morga to Speak at MultiCultural Media Expo from :: Tagged , , , , , , , ,

January 10, 2008

Doing marketing research with Latinos in Latin America vs. Hispanics in the U.S from :: Tagged , , ,

November 13, 2007

New Cheskin Podcast Brings Together Expert Panel to Discuss Cross-Cultural Communication Challenges in U.S. and Latin America from :: Tagged ,

September 25, 2007

Listen to podcast interview with Miguel Gomez Winebrenner, senior consultant, Cheskin about segmentation by level of acculturation – Hispanic MPR from :: Tagged , , ,

September 17, 2007

Ethnic Consumers More Receptive Than Peers to Marketing, But Most Believe Messaging Lacks Relevancy, According to New Yankelovich Study from :: Tagged , , , , , , ,

June 18, 2007

Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma from :: Tagged , , ,

June 5, 2007

Online Romance Goes Latin – MyRomanceStory Launches Spanish Section from :: Tagged , , , , , ,

May 22, 2007

Latino soup for the General Market soul: Leveraging “the Latino” as a strategic tool for general market marketing from :: Tagged , , , ,

May 3, 2007

Thoughts and Pictures from the Immigration Rally in Chicago from :: Tagged , , , ,

April 23, 2007

So What’s the Deal: Do Hispanics Really Want High Quality Educational TV Programming or Are They Only a Novela and Sports TV Audience? from :: Tagged , , , , ,

April 19, 2007

Voz Latina 2007: Conference to Address Innovative Ways to Reach the Expanding Hispanic Market from :: Tagged , , , , , , , , , , , , , ,

September 7, 2006

Strategic Research Institute :: Hispanics to Top Buying Power by 2007 — Verizon Wireless, Georgia Pacific, Home Depot, Albertsons, to Share Successful Marketing Strategies at Atlanta Conference on Multicultural Marketing from :: Tagged , , , , , ,

June 14, 2006

Hispanic Teens Are the New Avatars of Cool from :: Tagged

January 30, 2006

Did you know? $16.6 Billion passed through the US to Mexico in the form of remittance in 2004, accounts for 2% of Mexico’s GDP and was a 33% increase compared with the previous year. from :: Tagged , , , ,
El Otro Lado 4: The US-Mexico Cross Border Opportunity from :: Tagged , , , , , , ,

January 3, 2006

Scoring in Spanish language media”¦or not from :: Tagged , , , ,

August 31, 2005

Cheskin – Fresh Perspectives: Hispanic B2B: The next frontier from :: Tagged , ,

August 29, 2005

Felipe Korzenny, Cheskin Co-Founder and Director for the Center for Hispanic Marketing Communication at FSU, and Betty Ann Korzenny, Former Cheskin Principal and Associate Director of the same Center at FSU, just published “Hispanic Marketing: A Cultural Perspective.” Stephen Palacios, Maria Flores Letelier, and Adrien Lanusse Lopez also of Cheskin made contributions to this book. The publisher is Butterworth Heinemann/Elsevier. from :: Tagged , , , ,

July 28, 2005

Training for Hispanic Marketing from :: Tagged , ,

July 27, 2005

Cheskin – Fresh Perspectives: Hispanic Health Care from :: Tagged , ,

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