Posts Tagged ‘Cheskin’
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July 29, 2008
Blogante Essentials for Tuesday – July 29th, 200
Cheskin Added Value Builds Innovation and Strategic Consumer Goods Expertise With Addition of New VP – Alfredo Ortiz
March 11, 2008
Consorte Media CEO Alicia Morga to Speak at MultiCultural Media Expo
January 10, 2008
Doing marketing research with Latinos in Latin America vs. Hispanics in the U.S
November 13, 2007
New Cheskin Podcast Brings Together Expert Panel to Discuss Cross-Cultural Communication Challenges in U.S. and Latin America
September 25, 2007
Listen to podcast interview with Miguel Gomez Winebrenner, senior consultant, Cheskin about segmentation by level of acculturation – Hispanic MPR
September 17, 2007
Ethnic Consumers More Receptive Than Peers to Marketing, But Most Believe Messaging Lacks Relevancy, According to New Yankelovich Study
June 18, 2007
Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
June 5, 2007
Online Romance Goes Latin – MyRomanceStory Launches Spanish Section
May 22, 2007
Latino soup for the General Market soul: Leveraging “the Latino” as a strategic tool for general market marketing
May 3, 2007
Thoughts and Pictures from the Immigration Rally in Chicago
April 23, 2007
So What’s the Deal: Do Hispanics Really Want High Quality Educational TV Programming or Are They Only a Novela and Sports TV Audience?
April 19, 2007
Voz Latina 2007: Conference to Address Innovative Ways to Reach the Expanding Hispanic Market
September 7, 2006
Strategic Research Institute :: Hispanics to Top Buying Power by 2007 — Verizon Wireless, Georgia Pacific, Home Depot, Albertsons, to Share Successful Marketing Strategies at Atlanta Conference on Multicultural Marketing
June 14, 2006
Hispanic Teens Are the New Avatars of Cool
January 30, 2006
Did you know? $16.6 Billion passed through the US to Mexico in the form of remittance in 2004, accounts for 2% of Mexico’s GDP and was a 33% increase compared with the previous year.
El Otro Lado 4: The US-Mexico Cross Border Opportunity
January 3, 2006
Scoring in Spanish language media”¦or not
August 31, 2005
Cheskin – Fresh Perspectives: Hispanic B2B: The next frontier
August 29, 2005
Felipe Korzenny, Cheskin Co-Founder and Director for the Center for Hispanic Marketing Communication at FSU, and Betty Ann Korzenny, Former Cheskin Principal and Associate Director of the same Center at FSU, just published “Hispanic Marketing: A Cultural Perspective.” Stephen Palacios, Maria Flores Letelier, and Adrien Lanusse Lopez also of Cheskin made contributions to this book. The publisher is Butterworth Heinemann/Elsevier.
July 28, 2005
Training for Hispanic Marketing
July 27, 2005
Cheskin – Fresh Perspectives: Hispanic Health Care
