Coors Light, “The World’s Most Refreshing Beer,” is encouraging adult beer drinkers to share ways they stay cool, with unique prizes going to those with the best submissions. Entries can be submitted by legal U.S. residents in either English or Spanish to www.piensenfrio.com.

When things heat up, how do you stay cool?

• Do you stay cool to score the winning goal?
• Do you play it cool when a pretty girl walks by?
• Do you keep cool under pressure?

Contest participation is easy >– adult beer drinkers, 21 and older, just submit an original video, photo or blog describing how they stay cool. Entrants can register and submit videos, photos and blogs at http://www.piensaenfrio.com/concurso. Once entered, other adult consumers can vote on entries. Entries can be shared by email, social networking sites, blogs, etc. The top entries will be determined by a combination of votes and a Coors Light judging panel which will evaluate entries based on creativity and originality (40%), closeness to the Piensa en frio theme (50%) and representation of Coors Light (10%). Winning entries will win cool prizes like:

• Coors Light - Stainless Steel Cooler
• Coors Light - Dartboard Cabinet, Dartboard and Dart Set
• Coors Light - Watch
• DVD Player
• Noise Cancelling Headphones

Videos, photos and blogs as well as complete official rules and prize information are also provided on the contest site. Entries may not use or reference copyrighted materials or personalities and all persons appearing in entries must be at least 21 years of age. California residents are not eligible to receive prizes but will receive a free screensaver download from piensaenfrio.com.

Piensaenfrio.com is a fun destination with videos, games, and user polls for adult beer drinkers who can stay cool under pressure.

Useful Links:

• Piensa en frio contest
• Rules and regulations
• Piensa en frio YouTube
• Coors Light Espanol

NO PURCHASE NECESSARY TO ENTER OR WIN. Visit www.piensaenfrio.com/concurso to see the official contest rules and complete details.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to become the best beer company in America by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Contact

• Jenny Volanakis, MillerCoors, 646-682-7682, jennifer.volanakis@millercoors.com or
• Paul Dyer, COi New Media for Coors Light, 323-988-4670, pauld@carryonpr.com

Coors Light, “La Cerveza Más Refrescante del Mundo,” invita a los consumidores de cerveza adultos a que compartan las maneras en que ellos se mantienen en frío, con premios especiales para los que presenten las mejores historias. Residentes legales de E.E.U.U. pueden inscribirse y participar en inglés o español en la página web: www.piensaenfrio.com/concurso:

Cuando las cosas se calientan, ¿cómo te mantienes en frío?

• ¿Te mantienes en frío para meter el gol ganador?
• ¿Te mantienes en frío cuando una muchacha linda pasa por tu lado?
• ¿Te mantienes en frío bajo presión?

La participación en el concurso es fácil – consumidores de cerveza adultos, de 21 años o más, deben enviar su video, foto o blog original que describe como se mantienen en frío. Los participantes pueden inscribirse y enviar sus videos, fotos y blogs a la página web http://www.piensaenfrio.com/concurso. Ya inscritos en la web, otros consumidores y participantes, mayores de 21 años, podrán votar por tu video, foto, y/o blog. Se pueden compartir las historias por email, sitios sociales de la red, blogs, etc. Los ganadores se determinaran por una combinación de votos y un panel de jueces de Coors Light que evaluarán las historias y materiales enviados basados en su creatividad y originalidad (40%), cercanía al tema de “Piensa en Frío” (50%) y representación de Coors Light (10%). Los ganadores recibirán premios como:

• Coors Light – Una Neverita de Acero Inoxidable
• Coors Light – Gabinete, Tablero, y juego de Dardos.
• Coors Light – Un Reloj
• Un Tocador de DVDs
• Audífonos que Cancelan el Ruido

Videos, fotos y blogs así como los reglamentos oficiales e información sobre los premios están disponibles en la página web del concurso. Los participantes no pueden usar o referirse a materiales protegidos por derecho de autor o personas y todas las personas participen y aparezcan en las historias, videos, fotos, y blogs deben tener por lo menos 21 años de edad. Residentes de California no son elegibles para recibir premios.

Piensaenfrío.com es un destino divertido con videos, juegos, y encuestas de usuarios para adultos, mayores de 21 años, consumidores de cerveza y que pueden mantenerse en frío bajo presión.

Enlaces Útiles:

• El Consurso de Piensa en Frío
• Normas y Reglamentos
• Piensa en Frío YouTube
• Coors Light Español

Información de Contacto:

• Jenny Volanakis, MillerCoors, 646-682-7682, jennifer.volanakis@millercoors.com or
• Paul Dyer, COi New Media for Coors Light, 323-988-4670, pauld@carryonpr.com

Acerca de MillerCoors

Creada basada en grandes marcas de cervezas y más de 288 años de tradición cervecera, MillerCoors continúa con el compromiso de sus fundadores de producir cervezas con la más alta calidad. MillerCoors es la segunda compañía de cerveza más grande en los Estados Unidos, representando cerca del 30 por ciento de todas las ventas de cervezas en los Estados Unidos. Liderada por dos de las mejores y más vendidas cervezas en la industria, MillerCoors tiene una extensa variedad de marcas de gran calidad en su portafolio. Miller Lite es la cerveza con el mejor sabor en su categoría y la que estableció la categoría Americana de cervezas light or ligeras en 1975; Coors Light es la marca que introdujo a los consumidores “tan refréscante y tan fría como los Rockies o montañas Rocosas”. MillerCoors produce cervezas en varias categorías. Coors Banquet y Miller Genuine Draft en la categoría premiun; y Miller High Life y Keystone Light en la económica. La compañía también importa Peroni, Pilsner Urquell, Molson Canadian y ofrece productos innovadores como Miller Chill y la línea de refrescos cafeinados y alcoholizados Spark. MillerCoors también produce líneas especiales de cervezas, llamadas “craft beers”, de las compañías Jacob Leinenkugel, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors opera ocho de las mejores plantas cerveceras en los Estados Unidos, como también la Leinenkugel’s Craft Brewery en Chippewa Falls, WI y dos pequeñas cervezerías, la Leinenkugel’s 10th Street Brewery en Milwaukee y la Blue Moon Brewing Company en el “Coors Field” el estadio de béisbol de los Rocosos de Colorado en Denver. La visión de MillerCoors es ser la mejor compañía cervecera de los Estados Unidos a través de su liderazgo en ganancias y crecimiento en la industria. MillerCoors insiste en construir sus marcas en la forma correcta fabricando cervezas de alta calidad, con mercadeo responsable, protegiendo el medio ambiente y con un impacto positivo en la comunidad. MillerCoors es una compañía de SABMiller plc y Molson Coors Brewing Company.

No es necesario comprar nada para participar o ganar. Visita www.piensaenfrio.com/concurso para ver los reglamentos oficiales del concurso y detalles completos.

Selected for their character, talent and perseverance, as well as their contributions to and impact on the Hispanic community, the "Tecate Premios Deportes" awards featured not only some of the biggest names in sports, but also performances by some of today's biggest Latin music stars, as well.

Among those honored in the various categories were Oscar de la Hoya (Golden Eagle Award), Miguel Cotto (Boxer of the Year), Lorena Ochoa (Female Athlete of the Year), Carmelo Anthony (Basketball Player of the Year), Helio Castroneves (Auto Racer of the Year), Alex Rodriguez (Baseball Player of the Year), Mexican soccer great Cuauhtemoc Blanco (Athlete of the Year, North American Soccer Player of the Year), and Fernando Valenzuela (Sports Legend), to name a few.
The show itself proved to be as big as the stars it was honoring as the celebrity-filled audience was entertained by musical performances by such Latin music superstars as regional Mexican group Banda El Recodo, red-hot reggaeton crooner Flex, Mexican singer/actress Paty Manterola, Puerto Rican merengue great Elvis Crespo, duranguense singer Diana Reyes, and urban recording artists A.B. Quintanilla and the Kumbia All Starz.

The judging criteria for the awards included the athletes' statistical excellence, participation in a televised professional sport in the United States during 2007, cumulative impact on their team and in the sport, and their reputation as a role model for the Hispanic community.

Univision.com (keyword: Tecate Premios Deportes) features exclusive post-show coverage of the winners, with video and photo highlights from the green carpet and the most memorable show moments. In addition, fans can vote for their favorites from the green carpet, including the most elegant, the most extravagant and the best couples that graced the walkway. "Tecate Premios Deportes" is engaging online fans after the show with this seamless merger of sports and entertainment.
To download photographs of the event, please visit ftp.univision.net.
Username: tecatepremiosdeporte
Password: univision

Following is the complete list of "Tecate Premios Deportes 2008"
winners:

Sports Legend (Leyenda de Deportes)
Fernando Valenzuela

Golden Eagle Award (Aguila de Oro)
Oscar de la Hoya

Male Athlete of the Year (Atleta Masculino del Ano)
Cuauhtemoc Blanco

Female Athlete of the Year (Atleta Femenina del Ano)
Lorena Ochoa

North American Soccer (Mexican and American Leagues) Player of the
Year
(Jugador de Futbol del Ano)
Cuauhtemoc Blanco, Chicago Fire

All-Star Soccer Team of the Year (Equipo Estelar de Futbol del Ano)

Goalie (Mejor Portero)
Guillermo Ochoa, Club America

Right Fullback (Defensa Lateral Derecho)
Ivan Estrada, Santos

Right Center Defender (Defensa Central Derecho)
Jonny Magallon, Chivas

Left Center Defender (Defensa Central Izquierdo)
Felipe Baloy, Monterrey

Left Fullback (Defensa Lateral Izquierdo)
Oscar Rojas, Club America

Defensive Midfielder (Mediocampista Defensivo)
Gerardo Torrado, Cruz Azul

Mixed Midfielder (Mediocampista Mixto)
Ramon Morales, Chivas

Offensive Midfielder (Mediocampista Ofensivo)
Cuauhtemoc Blanco, Chicago Fire

1st Forward (Delantero 1)
Omar Bravo, Chivas

2nd Forward (Delantero 2)
Salvador Cabanas, Club America

3rd Forward (Delantero 3)
Juan Carlos Cacho, Pachuca

Boxer of the Year (Boxeador del Ano)
Miguel Cotto

American Football Player of the Year (Jugador de Futbol Americano del
Ano)
Tony Gonzalez, Kansas City Chiefs

Basketball Player of the Year (Jugador del Baloncesto del Ano)
Carmelo Anthony, Denver Nuggets

Auto Racer of the Year (Piloto de Automovilismo del Ano)
Helio Castroneves, Indy Car

Baseball Player of the Year (Jugador del Beisbol del Ano)
Alex Rodriguez, New York Yankees

All-Star Baseball Team of the Year (Equipo Estelar de Beisbol del Ano)

Pitcher (Lanzador)
Johan Santana, New York Mets

Catcher (Receptor)
Jorge Posada, New York Yankees

1st Base (Primera Base)
Albert Pujols, St. Louis Cardinals

2nd Base (Segunda Base)
Robinson Cano, New York Yankees

3rd Base (Tercera Base)
Alex Rodriguez, New York Yankees

Shortstop (Campo Corto)
Jose Reyes, New York Mets

Outfielder (Jardinero)
Manny Ramirez, Boston Red Sox

Designated Hitter (Bateador Designado)
David Ortiz, Boston Red Sox

Reliever (Relevista)
Rafael Betancourt, Cleveland Indians

Closer (Cerrador)
Francisco Rodriguez, Los Angeles Angels

Manager (Manager)
Ozzie Guillen, Chicago White Sox

About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.

About FEMSA/Heineken USA
Heineken USA is committed to the responsible sale, marketing and consumption of our products. That is why we ask our consumers in all of our advertising to 'Enjoy Heineken Responsibly' but we recognize that this message is not enough. We build upon that message with the creation of and contribution to programs and organizations that educate our employees and consumers about the issues associated with beverage alcohol and provide tools and training to help ensure the responsible consumption of our products.

Headquartered in White Plains, New York, Heineken USA Inc., the nation's premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world's most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world's most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.
Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, Sao Paulo and Buenos Aires. FEMSA's manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to www.femsa.com.