News (Noticias) Tagged ‘cerveza’

The historic Pasadena Civic Auditorium was filled with stars from both the sports and entertainment worlds as the first-ever annual “Tecate Premios Deportes” (Tecate Sports Awards) honoring Hispanic athletes in nine different categories was broadcast last night by Univision, the most-watched Spanish-language television network in America.

Selected for their character, talent and perseverance, as well as their contributions to and impact on the Hispanic community, the “Tecate Premios Deportes” awards featured not only some of the biggest names in sports, but also performances by some of today’s biggest Latin music stars, as well.

Among those honored in the various categories were Oscar de la Hoya (Golden Eagle Award), Miguel Cotto (Boxer of the Year), Lorena Ochoa (Female Athlete of the Year), Carmelo Anthony (Basketball Player of the Year), Helio Castroneves (Auto Racer of the Year), Alex Rodriguez (Baseball Player of the Year), Mexican soccer great Cuauhtemoc Blanco (Athlete of the Year, North American Soccer Player of the Year), and Fernando Valenzuela (Sports Legend), to name a few.
The show itself proved to be as big as the stars it was honoring as the celebrity-filled audience was entertained by musical performances by such Latin music superstars as regional Mexican group Banda El Recodo, red-hot reggaeton crooner Flex, Mexican singer/actress Paty Manterola, Puerto Rican merengue great Elvis Crespo, duranguense singer Diana Reyes, and urban recording artists A.B. Quintanilla and the Kumbia All Starz.

The judging criteria for the awards included the athletes’ statistical excellence, participation in a televised professional sport in the United States during 2007, cumulative impact on their team and in the sport, and their reputation as a role model for the Hispanic community.

Univision.com (keyword: Tecate Premios Deportes) features exclusive post-show coverage of the winners, with video and photo highlights from the green carpet and the most memorable show moments. In addition, fans can vote for their favorites from the green carpet, including the most elegant, the most extravagant and the best couples that graced the walkway. “Tecate Premios Deportes” is engaging online fans after the show with this seamless merger of sports and entertainment.
To download photographs of the event, please visit ftp.univision.net.
Username: tecatepremiosdeporte
Password: univision

Following is the complete list of “Tecate Premios Deportes 2008″
winners:

Sports Legend (Leyenda de Deportes)
Fernando Valenzuela

Golden Eagle Award (Aguila de Oro)
Oscar de la Hoya

Male Athlete of the Year (Atleta Masculino del Ano)
Cuauhtemoc Blanco

Female Athlete of the Year (Atleta Femenina del Ano)
Lorena Ochoa

North American Soccer (Mexican and American Leagues) Player of the
Year
(Jugador de Futbol del Ano)
Cuauhtemoc Blanco, Chicago Fire

All-Star Soccer Team of the Year (Equipo Estelar de Futbol del Ano)

Goalie (Mejor Portero)
Guillermo Ochoa, Club America

Right Fullback (Defensa Lateral Derecho)
Ivan Estrada, Santos

Right Center Defender (Defensa Central Derecho)
Jonny Magallon, Chivas

Left Center Defender (Defensa Central Izquierdo)
Felipe Baloy, Monterrey

Left Fullback (Defensa Lateral Izquierdo)
Oscar Rojas, Club America

Defensive Midfielder (Mediocampista Defensivo)
Gerardo Torrado, Cruz Azul

Mixed Midfielder (Mediocampista Mixto)
Ramon Morales, Chivas

Offensive Midfielder (Mediocampista Ofensivo)
Cuauhtemoc Blanco, Chicago Fire

1st Forward (Delantero 1)
Omar Bravo, Chivas

2nd Forward (Delantero 2)
Salvador Cabanas, Club America

3rd Forward (Delantero 3)
Juan Carlos Cacho, Pachuca

Boxer of the Year (Boxeador del Ano)
Miguel Cotto

American Football Player of the Year (Jugador de Futbol Americano del
Ano)
Tony Gonzalez, Kansas City Chiefs

Basketball Player of the Year (Jugador del Baloncesto del Ano)
Carmelo Anthony, Denver Nuggets

Auto Racer of the Year (Piloto de Automovilismo del Ano)
Helio Castroneves, Indy Car

Baseball Player of the Year (Jugador del Beisbol del Ano)
Alex Rodriguez, New York Yankees

All-Star Baseball Team of the Year (Equipo Estelar de Beisbol del Ano)

Pitcher (Lanzador)
Johan Santana, New York Mets

Catcher (Receptor)
Jorge Posada, New York Yankees

1st Base (Primera Base)
Albert Pujols, St. Louis Cardinals

2nd Base (Segunda Base)
Robinson Cano, New York Yankees

3rd Base (Tercera Base)
Alex Rodriguez, New York Yankees

Shortstop (Campo Corto)
Jose Reyes, New York Mets

Outfielder (Jardinero)
Manny Ramirez, Boston Red Sox

Designated Hitter (Bateador Designado)
David Ortiz, Boston Red Sox

Reliever (Relevista)
Rafael Betancourt, Cleveland Indians

Closer (Cerrador)
Francisco Rodriguez, Los Angeles Angels

Manager (Manager)
Ozzie Guillen, Chicago White Sox

About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.

About FEMSA/Heineken USA
Heineken USA is committed to the responsible sale, marketing and consumption of our products. That is why we ask our consumers in all of our advertising to ‘Enjoy Heineken Responsibly’ but we recognize that this message is not enough. We build upon that message with the creation of and contribution to programs and organizations that educate our employees and consumers about the issues associated with beverage alcohol and provide tools and training to help ensure the responsible consumption of our products.

Headquartered in White Plains, New York, Heineken USA Inc., the nation’s premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world’s most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.
Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, Sao Paulo and Buenos Aires. FEMSA’s manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to www.femsa.com.

Ordering a cerveza in Mexico has for decades meant buying a beer from one of two Mexican beer companies that control 98% of the market: Grupo Modelo SAB and Fomento Economico Mexicano SAB.

That may be about to change. The purchase of U.S. brewer Anheuser-Busch Cos. by the Brazilian-Belgian company InBev NV for about $52 billion makes it much more likely that both Mexican brewers will eventually get sold as part of the global consolidation in the beer industry.”*

Nominees for the first ever annual “Tecate Premios Deportes” (Tecate Sports Awards) were announced today by Univision, the most-watched Spanish-language television network in America. Comprised of Hispanic athletes in ten different categories, the nominees have been selected for their talent, character and perseverance, as well as their contributions to and impact on the Hispanic community. The “Tecate Premios Deportes” awards will be presented during a celebrity-filled “red carpet” celebration at the historic Pasadena Civic Auditorium in Pasadena, California, and will be broadcast on the Univision Network on Sunday, July 20^th.

The “Tecate Premios Deportes” nominees were selected by a distinguished panel of current and former professional athletes and sports writers, including famed boxer Oscar de la Hoya; legendary Mexican soccer goalie Jorge Campos; retired NFL player Tony Casillas; NFL Hall of Fame recipient Anthony Muñoz; former Mexican soccer coach Jesus Bracamontes; and Enrique Borja, legendary Mexican forward and team president of the Universidad Autónoma de Nuevo León (UANL) Tigres.

The judging criteria for the awards included the athletes’ statistical excellence, participation in a televised professional sport in the United States during 2007, cumulative impact on their team and in the sport, and their reputation as a role model for the Hispanic community.

“The Academy went through an arduous selection process to identify the nominees. We wanted to ensure this event recognized athletes based on their merit and not popularity,” said Oscar de la Hoya, executive member of the “Tecate Premios Deportes” Academy. “We are confident the list encompasses the best Hispanic athletes and look forward to honoring our colleagues at the event airing nationwide on July 20^th on Univision.”

Sports fans have voted for four of these awards at Univision.com (keyword: Tecate Premios Deportes): Atleta Masculino del Año (Male Athlete of the Year), Atleta Femenina del Año (Female Athlete of the Year), Equipo All Star de Béisbol (Baseball All-Star Team) & Equipo All Star de Fútbol (Soccer All-Star Team). In addition, a live, dedicated mini-site provides exclusive coverage of the event and video highlights of the nominees in their finest sports moments. “Tecate Premios Deportes” is the first-ever awards event of its kind, showcasing a seamless merger of sports and entertainment that will reach countless online fans.

In an effort to bring sports aficionados even closer to their heroes, Univision and cerveza Tecate will open the doors to the Pasadena Civic Auditorium and invite them to attend the show, with proceeds of ticket sales going to charity.

Nominees in each category include:

North American Soccer Player of the Year (Mexican and American Leagues)

1. Cuauhtemoc Blanco, Chicago Fire

2. Omar Bravo, Club Deportivo Guadalajara

3. Guillermo Ochoa, Club America

Boxer of the Year

1. Ivan Calderon

2. Miguel Cotto

3. Juan Manuel Marquez

Baseball Hispanic Player of the Year

1. David Ortiz, Boston Red Sox

2. Albert Pujols, St. Louis Cardinals

3. Alex Rodriguez, New York Yankees

Basketball Hispanic Player of the Year

1. Carmelo Anthony, Denver Nuggets

2. Pau Gasol, Memphis Grizzlies

3. Manu Ginobili, San Antonio Spurs

American Football Hispanic Player of the Year

1. Luis Castillo, San Diego Chargers

2. Tony Gonzales, Kansas City Chiefs

3. Tony Romo, Dallas Cowboys

Auto Racer of the Year

1. Juan Pablo Montoya, NASCAR

2. Helio Castroneves, IndyCar

3. Milka Duno, IndyCar

Additionally, fans were invited to nominate their favorite athletes at Univision.com in the following four categories:

Best Hispanic Female Athlete of the Year

1. Maribel Dominguez

2. Milka Duno

3. Paola Espinoza

4. Ana Guevara

5. Lorena Ochoa

6. Vivian Villarreal

Best Hispanic Male Athlete of the Year

1. Omar Bravo

2. Cuauhtemoc Blanco

3. Manu Ginobili

4. Rafael Nadal

5. Alex Rodriguez

6. Tony Romo

All-Star Soccer Team of the Year

Goal Keeper:

1. Guillermo Ochoa, Club America

2. Federico Vilar, Atlante

3. Dario Sala, F.C. Dallas

Right Defense:

1. Israel Castro, UNAM

2. Ivan Estrada, Santos

3. Gonzalo Segares, Chicago Fire

Right Center Defense:

1. Jonny Magallon, Chivas

2. Paulo Da Silva, Toluca

3. Claudio Suarez, Chivas USA

Left Center Defense:

1. Javier Munoz Mustafa, Atlante

2. Felipe Baloy, Monterrey

3. Facundo Erpen, Colorado Rapids

Left Defense:

1. Oscar Rojas, Club America

2. Fausto Pinto, Pachuca

3. Jonathan Bornstein, Chivas USA

Defensive Midfielder:

1. Gerardo Torrado, Cruz Azul

2. Jaime Correa, Pachuca

3. Pablo Ricchetti, F.C. Dallas

Midfielder:

1. Ramon Morales, Chivas

2. Antonio Naelson Zinha, Toluca

3. Juan Carlos Toja, F.C. Dallas

Offensive Midfielder:

1. Emmanuel Luduena, Santos

2. Gabriel Pereyra, Atlante

3. Cuauhtemoc Blanco, Chicago Fire

Forward 1:

1. Esteban Solari, UNAM

2. Omar Bravo, Chivas

3. Luciano Emilio, D.C. United

Forward 2:

1. Giancarlo Maldonado, Atlante

2. Salvador Cabanas, Club America

3. Juan Pablo Angel, New York Red Bull

Forward 3:

1. Vicente Sanchez, Toluca

2. Juan Carlos Cacho, Pachuca

3. Guillermo Barros Schelotto, Columbus Crew

All-Star Baseball Team of the Year

Relievers:

1. Rafael Betancourt, Cleveland Indians

2. JC Romero, Philadelphia Phillies

3. Manny Corpas, Colorado Rockies

Managers:

1. Ozzie Guillen, Chicago White Sox

2. Fredi Gonzalez, Florida Marlins,

3. Manny Acta, Washington Nationals

Closers:

1. Francisco Rodriguez, Los Angeles Angels

2. Jose Valverde, Arizona Diamondbacks

3. Francisco Cordero, Milwaukee Brewers

Pitchers:

1. Fausto Carmona, Cleveland Indians

2. Johan Santana, New York Mets

3. Carlos Zambrano, Chicago Cubs

Catchers:

1. Victor Martinez, Cleveland Indians

2. Ivan Rodriguez, Detroit Tigers

3. Jorge Posada, New York Yankees

Designated Hitters:

1. David Ortiz, Boston Red Sox

2. Jose Vidro, Seattle Mariners

3. Sammy Sosa, Texas Rangers

First Base:

1. Albert Pujols, St. Louis Cardinals

2. Carlos Pena, Tampa Bay Rays

3. Adrian Gonzalez, San Diego Padres

Second Base:

1. Placido Polanco, Detroit Tigers

2. Freddy Sanchez, Pittsburgh Pirates

3. Robinson Cano, New York Yankees

Third Base:

1. Miguel Cabrera, Detroit Tigers

2. Alex Rodriguez, New York Yankees

3. Mike Lowell, Boston Red Sox

Shortstop:

1. Hanley Ramirez, Florida Marlins

2. Jose Reyes, New York Mets

3. Orlando Cabrera, Chicago White Sox

Outfielders:

1. Vladimir Guerrero, Los Angeles Angels

2. Alexis Rios, Toronto Blue Jays

3. Alfonso Soriano, Chicago Cubs

4. Raul Ibanez, Seattle Mariners

5. Carlos Beltran, New York Mets

6. Maglio Ordonez, Detroit Tigers

7. Manny Ramirez, Boston Red Sox

8. Bobby Abreu, New York Yankees

9. Carlos Lee, Houston Astros

“*

El día de hoy se dio a conocer que la Junta Directiva de la Cámara de Comercio Nicaragüense Americana de California (CACONACA™) ha confirmado la selección de la Congresista Norteamericana de origen nicaragüense Hilda Solís como GRAN MARISCAL de la 13va. Feria Agostina Internacional 2008.

Solís goza de gran simpatía entre la comunidad latinoamericana ha estado involucrada en diferentes proyectos y propuestas de ley que benefician grandemente a la Diáspora nicaragüense, razón por la que la Junta Directiva de CACONACA decidió otorgarle este honor.
/////////////////////

13va FERIA AGOSTINA INTERNACIONAL 2008
Los Nicaragüenses residentes en el oeste de los Estados Unidos conservan su cultura, su idiosincrasia y la raíz de sus tradiciones familiares; bajo la tradicional música de Marimba, el ballet folklórico, el famoso Palo de Mayo, su Salsa y el Rock en Español, durante la celebración de la Feria.

DONDE:  Dentro de las instalaciones del Industry Hills Expo Center, ubicado en: 16200 Temple Street. City of Industry, California y con capacidad de estacionar más de míl automóviles y recibir más de diez míl personas se realizará la 13va Feria Agostina Internacional 2008 en medio de la alegría y diversión familiar en un fresco ambiente campestre en donde la comunidad nicaragüense y los hispanos californianos podrán gozar de las tradicionales comidas y bebidas típicas como el vaho, el nacatamal, el indio viejo, la carne asada, la fritanga, el gallo pinto, la güirila, el vigorón, el chancho con yuca,  el cacao, la pitahaya, la cebada, la chicha, el pinolillo, la milca roja, cerveza toña y otros.

CUANDO: Domingo 3 de Agosto del 2008
A partir de las 10:00 a.m. y hasta las 09:00 p.m.

QUIEN:  La Cámara de Comercio Nicaragüense Americana de California (CACONACA™) http://www.Caconaca.com con el apoyo de las Cámaras de Comercio Centroamericanas, Ontario Hispanic Chamber of Commerce, Abandoned Children in Nicaragua Foundation, Cámara De Comercio Argentina-California, Hispanic Business Network, Latin Business Asociation (LBA), California Mexican American Chamber of Commerce, Asociación Mundial De Nicaragüenses En El Exterior (AMNE), Asociación Mundial De Mexicanos En El Exterior (AMME), Los Angeles Area Chamber of Commerce/LA TRADE Office. Las empresas Taca, La Opinión, Nicas en el Exterior News, MundoLatino.com, Web Enterprises Inc, MTOM Tours, Universal Bank, Nutrilife, Goldmine Group Int., Liborio Market, Continental Airlines, Flor de Caña, Centro Hispano, C. Castro and Associates, Cerveza TONA, Instituto Nicaragüense de Turismo Nicaragüense (INTUR)

PORQUE: Para resaltar la importancia de la cultura hispana dentro de la vida y la sociedad de Estados Unidos y para mostrar a la comunidad hispana las tradiciones, artesanías y la alegría de la nación nicaragüense y otros países latinoamericanos.

VISUALES:       Niños disfrutando del día en los brinca-brinca, payasos, juegos mecánicos, zoológico, piñatas, artistas, la gigantona, músicos, danzantes folklóricos y concursantes en el tradicional Palo de Mayo.

CONTACTO:
Roger Martinez
Chairman 13va Feria Agostina
(213) 384-8430
(626) 671-4186

Tito Lagos-Bassett
Vice Presidente
CACONACA™
Cell:(626) 806-2938
Tito@FeriaAgostina.com

“Nuestro Orgullo. Nuestra Cerveza.” That’s Crown Imports’ tagline—which translates to “Our Pride. Our Beer”—for the latest Corona Extra TV and radio campaign, targeting non-Mexican Latinos.

TV ads for the Spanish effort, created by Casanova Pendrill, Costa Mesa, Calif., started appearing this week and will run nationwide. One vignette celebrates Hispanic music and traditions with a San Antonio scene showing Mexican Americans dancing at a fiesta, followed by a wedding in New York featuring a Caribbean-style band, and revelers dancing to Norteña music in Los Angeles. A second spot focuses on sports and features a runner of Caribbean-Hispanic descent racing in a Los Angeles marathon, in addition to Latinos in baseball, boxing and soccer.”*

No doubt there once existed a truly Mexican style of beer, brewed in a tradition that, through centuries of trial and error, fine-tuned indigenous ingredients and local conditions into perfect harmony.

Unfortunately, we’ll never taste it.

Each and every invading force, from the Spanish conquistadors to Maximilian, apparently decided they could do better than what the locals were pouring. And perhaps as a result, we’ve been left with a grafting of someone else’s beer preference onto climate, soil and water conditions that never quite suited it.”*

ervSafe Alcohol and Cerveza Tecate announce the release of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, the Spanish edition of the popular training manual. The free version will be distributed at the 2008 National Restaurant Association Restaurant, Hotel-Motel Show and the International Wine Sprits and Beer Show, May 17-20, in Chicago. This newly released Spanish textbook meets the needs of operators looking to train a growing number of Spanish-language employees in responsible alcohol service.

“ServSafe Alcohol and Tecate have collaborated to offer complementary copies of the new ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish. This ‘first look’ at the new textbook is something we are excited to offer attendees of the NRA Show,” said Mary M. Adolf, president and chief operating officer, products and services division, NRA Solutions. “ServSafe Alcohol and Tecate recognized the growing need for Spanish-language training tools and our relationship allows the restaurant and foodservice industry to be the first to experience this new responsible alcohol service Spanish training tool.”

Free copies of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish can also be requested at www.ServSafe.com/alcohol/spanishedition, while supplies last.

“As a leading Mexican cerveza, we have the responsibility to create a safe and healthy environment for our adult consumers to enjoy the brand,” said Carlos Boughton, brand director for Tecate and Tecate Light. “Our collaboration with ServSafe Alcohol allows us to connect with and speak to Hispanic servers in a manner that is most relevant to them. We are thrilled to be a part of this program and encourage restaurant and bar managers to take advantage of this opportunity while at the show.”

According to the 2007 NRA Industry Forecast, the restaurant and foodservice industry employs an estimated 13.3 million people, or 9 percent of the US workforce. The industry is expected to add 2 million jobs over the next decade, with employment reaching 15.1 million by 2018. As the industry continues to expand, so does the rapidly diversifying ownership of restaurants. Census figures show Hispanic-owned restaurant firms grew by 30 percent between 1997 and 2002; growing faster than the restaurant industry as a whole at 16 percent for the same time period.”*

Univision, the most-watched Spanish-language television network in the country, announced plans to broadcast the “Tecate Premios Deportes” Sports Awards, with this country’s leading imported Mexican cerveza as the show’s title sponsor. A star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers and other luminaries will honor the character and sportsmanship of Hispanic athletes and is scheduled to air on July 20, 2008.

As the Spanish-language broadcast home to the top Hispanic sports tournaments in the world, including the FIFA World Cup, Univision will be broadcasting a world-class production celebrating top Hispanic athletes that will take place in front of a live audience from the historic Pasadena Auditorium in Pasadena, California.

This gala red carpet event will feature ten award categories and tributes to some of the most important athletes of our time. Categories include the North American Soccer (Mexican and American Leagues) Best 11; the North American Soccer Player of the Year; Best Hispanic Boxer; Baseball Hispanic All-Star Team; Baseball Hispanic Player of the Year; Basketball Hispanic Player of the Year; American Football Hispanic Player of the Year; the Legends Award; and the Tecate Athlete of the Year award, which will be given to the Male athlete that rose to the top of his sport in 2007. Consumers will also have the opportunity to vote online through Unvision.com for Best Hispanic Female, Best Hispanic Male Athlete of the Year, All-Star Soccer Team of the Year, and All-Star Baseball Team of the Year.

“No one is more passionate about their sports heroes than Hispanic sports fans,” said David Downs, president of Univision Sports. “And as this country’s #1 destination for Hispanic sports fans, Univision is proud to team up with Tecate to recognize the monumental accomplishments of our favorite athletes.”

“We are proud to be the title sponsor for the inaugural Tecate Premios Deportes, which will recognize and celebrate the exceptional talent and accomplishments of Hispanic athletes,” said Carlos Boughton, brand director of Tecate Brand Equity for Heineken USA. “These individuals possess the qualities of our target audience; they embody the character and perseverance needed to succeed in this country. The Tecate Premios Deportes gives us yet another opportunity to strengthen our connection with our consumers through their passion for sports and celebration of Hispanic role models.”

An academy of professional and ex-professional athletes and sports writers, including famed boxer Oscar de la Hoya, popular Mexican ex-soccer goalie Jorge Campos, ex-football great Tony Casillas, NFL Hall of Fame Recipient Anthony Muñoz, former Mexican soccer coach Jesus Bracamontes, and President of the UANL Tigres Enrique Borja, will nominate and select the most accomplished active Hispanic athletes in the various sports categories. In order to be eligible for these awards, athletes must have participated in a televised professional sport in the U.S. during 2007. Judging criteria will be based on the athlete’s statistical excellence; cumulative impact on their team and in the sport; and their reputation as a role model for the Hispanic community.

In an effort to bring sports aficionados even closer to their heroes, cerveza Tecate and Univision will open the doors to the Pasadena Auditorium and invite them to attend the live show. Fourteen hundred seats will be made available to the public, with ticket sale details to be announced at a later date.

For production or talent inquiries, contact David Chavez at

Boxing ain’t baseball. Budweiser and Everlast notwithstanding, brands have generally been wary about associating with a sport with poor reputation among the general market, and questionable promotional value because of bad fights and meaningless titles.

They may be changing. With the booming interest in the fight game among Hispanic consumers, and with the first Mexican-American-run fight promotion company founded by a star who transcends the sport, at least one brand–Cerveza Tecate, imported by Heineken USA–is boosting its presence in boxing.”*

As part of its continued efforts to bring the excitement of boxing directly to Hispanic adults in the U.S., Cerveza Tecate announces its multi-platform campaign in support of the highly-anticipated May 3 match between Oscar de la Hoya (38-5, 30 KO’s) and Steve Forbes (33-5, 9 KO’s). Touted as De la Hoya’s “Homecoming” to the Los Angeles boxing ring after a seven-year absence, the bout will showcase the raw talent and passion of the sport to 35,000 spectators at the Home Depot Center and to thousands of HBO at-home viewers. “*

Heineken USA, the exclusive U.S. importer of Tecate, one of Mexico’s leading beer brands and the largest volume Mexican brand in the Heineken USA portfolio, today announced its selection of newly formed Adrenalina as its Hispanic advertising agency of record (AOR) for Tecate and the new Tecate Light. The assignment will be effective immediately.

Adrenalina, a newly formed advertising agency and the newest and only Hispanic member of the MDC Partners network, brings together a new generation approach and expertise to the Hispanic marketplace: Paco Olavarrieta, Manuel Wernicky and José Arandia.

“Throughout the extensive review process, we looked for a dynamic team that delivered a different perspective through breakthrough ideas with stopping power and a clear understanding of the brand’s essence,” said Ken Kunze, chief marketing officer for Heineken USA. “We are excited about bringing Paco, Manuel, and Jose on board and look forward to a dynamic and successful creative relationship that continues to drive equity in the Tecate brand in the U.S.”

As the new AOR, Adrenalina will be charged with developing insight-driven creative to support Tecate and Tecate Light and will work closely with Tecate’s BTL agencies to support Tecate’s integrated marketing platforms, including soccer and boxing.

“The members of this all-star Adrenalina team have a proven track record of delivering insightful and award-winning creative campaigns. That’s why we’re so confident the Adrenalina team as a united entity will take Tecate, an already explosive and bold brand, to new places,” commented Eduardo Casas, vice president, marketing, Tecate Brand.

“The process of coming together and forming Adrenalina has been a real rush. We plan to take the Tecate and Tecate Light brands to a whole new level of connection with consumers through engagement, experiences and emotion-driven ideas,” said Manuel Wernicky, Partner, Adrenalina. “Tecate is an iconic brand in the Mexican community and we look forward to a truly successful creative partnership with the Tecate team and with Heineken USA,” added Jose Arandia, Partner, Adrenalina. MediaVest, part of the Publicis Groupe, will continue to manage media buying and planning for Tecate and the broader Heineken USA-FEMSA cerveza portfolio in the United States.

The agency review process, by invitation only, began in May of this year and was conducted and managed by Boston-based consulting firm, Pile and Company.

The Tecate brand is one of the most compelling brand success stories in the U.S. beer industry. Tecate is the largest volume Mexican brand in the Heineken USA portfolio, and with double digit growth (14.5%) in 2006, became the number 4 import brand in the U.S.”*

Heineken USA continues its commitment to support Latin music and is the official beer sponsor of the 8th Annual Latin GRAMMY(R) Awards, which will be held for the first time at the Mandalay Bay Events Center in Las Vegas on November 8th. Current Latin GRAMMY nominee Aleks Syntek will partner with Heineken as the Heineken Green Ribbon Ambassador during the Awards to raise awareness for the charitable Heineken Green Ribbon initiative - a program that has been supporting Latin music and musicians across the country since 2003.

“The Latin GRAMMY Awards is the most prestigious night of the year for Latin music and Heineken is proud to be a part of the celebration”, says Marime Riancho, Heineken Senior Brand Manager, Multicultural Markets for Heineken USA. “Aleks Syntek shares our passion for supporting Latin music and musicians and we are very excited to work with him for the Heineken Green Ribbon initiative.”

Heineken has chosen the National Association of Latino Arts and Culture (NALAC) Fund for the Arts as this year’s beneficiary and will make a donation to the organization on behalf of Aleks Syntek and everyone who wears a green ribbon during this year’s Latin GRAMMY week festivities.

Launched in 2005 by NALAC, the NALAC Fund for the Arts is the only national arts fund in the country that provides support specifically for Latino artists and arts organizations working in music, dance, performance art, theatre, visual arts, media and literary arts.

“I’m honored to partner with Heineken to support the Heineken Green Ribbon initiative,” said Aleks Syntek. “As a musician, I know first-hand of the struggles and the challenges we face trying to break into this industry. Thanks to the support of programs like the Heineken Green Ribbon initiative and special programs like NALAC’s Fund for the Arts, aspiring Latino musicians have the opportunity to showcase their talents and make their dreams come true.”

Aleks Syntek is nominated for a Latin GRAMMY in the “Best Male Pop Vocal Album” category for his song, Duele el Amor.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Heineken Dark; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

About NALAC and NALAC Fund for the Arts
The National Association of Latino Arts and Culture (NALAC) is a national arts service and advocacy organization whose mission is to preserve, promote and develop the cultural and artistic expressions of the diverse Latino populations in the United States. Through its signature programs, NALAC serves as a catalyst for the ongoing vitality and diversity of Latino cultural and artistic production. Through the NALAC Fund for the Arts, NALAC has provided 78 grants totaling over $236,000 to Latino artists, ensembles and small and mid-size Latino arts and cultural organizations across the country.

About The Latin Recording Academy(R)
The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.grammy.com. “*

“Con vestido mí­nimo y enormes gafas de sol, Paulina Rubio reveló hoy en Buenos Aires su lado “bohemio” en la presentación de “Ananda”, disco grabado “en un ambiente hippie de noches compartidas con amigos poetas y dís en traje de baño entre sandwiches, pizzas y cervezas” en su mansión de Miami.

Después de 18 meses de grabación y trece temas seleccionados entre más de ochenta, la cantante mexicana está de visita en Argentina en el marco su gira “Amor, Luz y Sonido”, donde además de dos conciertos, participará mañana en la final del concurso televisivo “Latin American Idol”.”

“Cerveza, anyone? Dutch brewer Heineken, best-known for its namesake import beer and Amstel Light, will pour more dollars this summer into marketing for two Mexican imports.

Heineken, which has increased its U.S. marketing budget 53% this year, has beefed up its effort for its growing niche brands, Dos Equis and Tecate, against more mainstream Corona, the top Mexican import and sixth-best-selling brand overall.”

“Heineken USA, the nation’s premiere beer importer, announced the creation of a new Hispanic marketing campaign for Heineken Premium Light, Descubre lo Delicioso, in support of its contained Year Two expansion. This initiative follows a banner year where Heineken Premium Light rapidly captured the #6 dollar sales position among premium imports in the U.S., and established the luxury light beer category.

Descubre lo Delicioso kicks off March 15, 2007 with the reveal of a new Hispanic TV commercial featuring Latin Supermodel Elsa Benitez. Directed by renowned Mexican Director Fred Clapp and shot on location in Mexico City, the commercial showcases one man imagining how Heineken Premium Light is “deliciously” created. His vision – surreal and extraordinary – follows the caring and beautiful creation of Heineken Premium Light, and features Elsa Benitez and other beautiful Latin models who exist in this delicious world. The commercial closes with, “Descubre lo Delicioso,” which invites consumers to discover the delicious taste of Heineken Premium Light.

“We’re excited about Heineken Premium Light’s tremendous results”¦ we rocketed to a top ten sales position among premium imports in the U.S. in just one year!” said Marimé Riancho, Senior Brand Manager of Multicultural Markets for Heineken USA. “Heineken Premium Light’s distinctively smooth taste, premium image, stylish packaging and impactful new campaign will continue to entice Hispanic consumers to discover its delicious taste and trade up to Heineken Premium Light.”

The striking TV spot, developed by Heineken’s Hispanic advertising agency of record The Vidal Partnership with post-production assistance from WildChild, will run on Spanish networks and cable stations beginning March 15th.

The engaging campaign also includes distinctive print, out of home and radio advertising and, for the first time, interactive media. VIP events in Los Angeles and Dallas in March will host celebrities and honor local Hispanic influencers who contribute to each city’s deliciousness.

Additionally, Heineken USA launches its first Spanish language website, www.heinekenlight.com/espanol.com on March 9th. The website will feature delicious news and information about Heineken Premium Light and extend the special relationship and interaction between the brand and its Hispanic consumers.

About Heineken USA
Heineken USA Inc., the nation’s largest beer importer is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.

For years Heineken has been the official beer of the country’s premiere music events including the Billboard Latin Music Conference and Awards (7 years), the Latin GRAMMYS(R) Awards (7 years), The Latin Recording Academy (3 years), Coachella and Street Scene. Please visit EnjoyHeinekenResponsibly.com. “

Talk about information overload…

In 3 months and 7 days I busted the 4000 post mark today October 11, 2005. 4000, wow even I can’t believe it. How in the world did I collect and post 4000 times?

Honestly, does anyone out there really believe there could be 4000 stories about Hispanics and Latinos in roughly 100 days? Do any of you think I am a tad crazy for doing this? Is this much information even useful? Where is this much information leading us/me to?

I am posting the Daily Roundup and calling it a day. This Hispanic is going to tip una cerveza into mi boca y chill for the evening. See you all tomorrow.