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	<title>HispanicTips &#187; Casa Latino</title>
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	<description>Hispanic &#38; Latino News Redefined - Empowering &#38; Engaging</description>
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		<title>Casa Latino Real Estate Opens 15 New U.S. Franchise Locations</title>
		<link>http://www.hispanictips.com/2010/02/03/casa-latino-real-estate-opens-15-new-u-s-franchise-locations/</link>
		<comments>http://www.hispanictips.com/2010/02/03/casa-latino-real-estate-opens-15-new-u-s-franchise-locations/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:21:14 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Casa Latino]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=74293</guid>
		<description><![CDATA[<blockquote>With 81 offices currently open in the U.S., Latin America and Europe, 15 new franchise offices have recently opened in the following U.S. cities: Las Vegas, NV, Altamonte Springs, FL, Kissimmee, FL, Coral Gables, FL, Salinas, CA, Hollister, CA, Pasadena, TX, Houston, TX, Bronx, NY, Ceres, CA, Stockton, CA, Tracy, CA, San Diego, CA, Lawrenceville, GA and Philadelphia, PA.<br />
<br />
Casa Latino Franchise Corporation President, Joe La Rosa commented; “Since the inception of the Casa Latino brand, we’ve been able to achieve a high level of growth, due in part to the ability to attract and recruit a superior level of real estate professional in addition to serving a multi-cultural market by offering community support and in-depth educational instruction within each market. This has created a great deal of interest and faith in the Casa Latino brand. We continue to work diligently to serve our customers with the highest level of service and efficiency, anticipating this level of continued growth throughout 2010 and ending the year with just over 200 offices.”<br />
<br />
For more information regarding this press release or to schedule an interview with the principles of Casa Latino Franchise Corporation, please contact Kristin Taylor at 866-254-4964 or visit our website at www.casalatino.com.<br />
<br />
About Casa Latino Franchise Corporation:<br />
<br />
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs due to cultural differences and lifestyles. This is bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico, Europe and several countries in South and Central America.<br />
<br />
Contact:<br />
Kristin Taylor, VP-Marketing<br />
Casa Latino Franchise Corporation<br />
Phone: 866-254-4964<br />
www.casalatino.com</blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Casa Latino Real Estate Expands To Italy</title>
		<link>http://www.hispanictips.com/2010/01/11/casa-latino-real-estate-expands-to-italy/</link>
		<comments>http://www.hispanictips.com/2010/01/11/casa-latino-real-estate-expands-to-italy/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:45:37 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Casa Latino]]></category>
		<category><![CDATA[Europe]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=71673</guid>
		<description><![CDATA[<blockquote>A Master Franchise Agreement has been signed with Master Franchisor, Italico Srl, to proceed with the development of the Casa Latino brand in Italy. Italico Srl consists of several skilled professionals whose expertise ranges from international brand strategy to the development of franchising systems. Currently assisting one of the leading European fashion companies in strategic planning and development, the principals of Italico Srl feel they are ready to successfully develop the Casa Latino brand in their home country.<br />
<br />
From San Benedetto del Tronto, Italy, Mr. Eros Spinozzi, President of Italico Srl, said; “During the year 2008 we had the opportunity to understand the brand position of Casa Latino and at the same time to observe the growing success of the franchise model during a period of huge downturn. We were introduced to this real estate brand by Mr. Sonny Buoncervello, a long time family friend that happened to be one of the pioneers of modern real estate business. We’ve had an extensive business relationship with Sonny through his Florida Referral Network project. Thanks to this experience it was easy for us to deeply understand the great potential of Casa Latino.” In addition, Mr. Maurilio Migliorati, Chairman of Italico Srl added; “Last year the number of second homes abroad purchased by Italians surpassed the number of second homes purchased in the domestic market. In 2009, the total investment by Italians in second homes abroad amounts to more than 4 billion Euros and the USA market accounts for nearly 30% of homes purchased abroad, compared to 7% in 2004. This is why we feel Casa Latino is the right answer to serve the Italy market.”<br />
<br />
Mr. Eros Spinozzi is a graduate of the School of Hospitality and Tourism Management in Italy and left Italy for 10 years to manage a successful import/export business in the U.S. In 2004, he returned to Italy where he and business partner, Maurilio Migliorati, founded Italico Srl.<br />
<br />
Mr. Maurilio Migliorati is a graduate of Bocconi with a degree in Business Strategy. Mr. Migliorati is a former executive in the fashion and high-tech industries in Italy and is now Chairman of Italico Srl.<br />
<br />
Casa Latino Franchise Corporation President, Joe La Rosa commented; “We began a successful journey to bridge the gap between the U.S. real estate market and South American real estate markets in 2009 and now look forward to working with Italica Srl to bridge the gap across the Atlantic in 2010. I have a great deal of faith in Mr. Spinozzi and Mr. Migliorati to grow the Casa Latino brand in Italy and consider both gentlemen to be a superior addition to the Casa Latino family.”<br />
<br />
For more information regarding this press release or to schedule an interview with the principles of Casa Latino Franchise Corporation, please contact Kristin Taylor at 866-254-4964 or visit our website at www.casalatino.com.<br />
<br />
About Casa Latino Franchise Corporation:<br />
<br />
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs due to cultural differences and lifestyles. This is bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico, Europe and several countries in South and Central America.<br />
<br />
Contact:<br />
Kristin Taylor, VP-Marketing<br />
Casa Latino Franchise Corporation<br />
Phone: 866-254-4964<br />
Email: kristin(at)casalatino(dot)com<br />
www.casalatino.com</blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Casa Latino Real Estate Names New President &#8211; Joseph LaRosa</title>
		<link>http://www.hispanictips.com/2009/12/03/casa-latino-real-estate-names-new-president-joseph-larosa/</link>
		<comments>http://www.hispanictips.com/2009/12/03/casa-latino-real-estate-names-new-president-joseph-larosa/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 18:10:39 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Casa Latino]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=69197</guid>
		<description><![CDATA[<blockquote>Joseph LaRosa of Celebration, Florida has been named President of Casa Latino Franchise Corporation.<br />
<br />
Mr. La Rosa joined Casa Latino as a franchise owner with a multi-unit franchise plan for greater Orlando in 2008. Company founder and CEO, Robb Heering commented; “I always knew the time would come for me to delegate key tasks and decisions regarding the company I created. Our system growth of over 100% annually since our inception in 2006 has created an immense executive level workload. It was imperative to find a strong leader to assist with the work involved in developing that amount of growth. Joe La Rosa is much more than a real estate broker, much more than a franchise owner and much more than a developer. His success in the Orlando market combined with his experience as a decision maker and leader, and his ability to cut through the hype and focus on bottom line growth, made him the obvious choice.”<br />
<br />
Mr. La Rosa’s role as a corporate officer officially begins on January 1, 2010 but he has already taken the reigns. In addition to having primary responsibility for franchise system growth, Mr. La Rosa's position will eventually evolve into that of Chief Operating Officer.<br />
<br />
Heering further stated, “I will personally continue to work tirelessly to grow our brand into a dominant global force. Casa Latino is the fastest growing real estate franchise system in the world and we anticipate that with Joe’s leadership this trend will continue. I have said this many times before…..the world is conspiring in our favor.”<br />
<br />
For more information regarding the information contained in this press release, please contact Kristin Taylor at 321-939-1475 or visit our website at www.casalatino.com.<br />
<br />
About Casa Latino Franchise Corporation:<br />
<br />
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico and several countries in South and Central America.<br />
<br />
Contact:<br />
<br />
Kristin Taylor, VP-Marketing<br />
<br />
Casa Latino Franchise Corporation<br />
<br />
Phone: 866-254-4964<br />
<br />
www.casalatino.com</blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Hispanic Real Estate Firm, Casa Latino, Executes National Franchise Development Deal for U.S. Expansion</title>
		<link>http://www.hispanictips.com/2009/10/28/global-hispanic-real-estate-firm-casa-latino-executes-national-franchise-development-deal-for-u-s-expansion/</link>
		<comments>http://www.hispanictips.com/2009/10/28/global-hispanic-real-estate-firm-casa-latino-executes-national-franchise-development-deal-for-u-s-expansion/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:20:36 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Casa Latino]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=65242</guid>
		<description><![CDATA[<blockquote>Casa Latino Franchise Corporation, the world's largest network of Hispanic real estate offices has executed its first national development agreement with Casa Latino Global Development, LLC.<br />
<br />
Based in Celebration, Florida, Casa Latino Global Development, LLC, (CLGD), owned and operated by Joseph and Michael La Rosa, became a franchise owner in late 2008 and quickly expanded to become an area developer for the Central Florida region. Now, less than a year later, the company has opened more than a dozen locations in Orlando and has forged an alliance with Casa Latino Franchise Corporation, the franchisor.<br />
<br />
Speaking from Celebration, Joe La Rosa, President of Casa Latino Global Development said, "Casa Latino Franchise Corporation has tremendous faith in our abilities to help grow the brand throughout the United States. We will continue to seek out qualified real estate professionals which will prove invaluable to our ability to grow the brand."<br />
<br />
Robb Heering, founder and CEO of Casa Latino, stated, "Our brand is doing well in many key markets despite the current economic climate. In order to continue our unprecedented growth we need to recognize the players on our team who have helped get us to this level. Joe and Mike La Rosa and their growing team of real estate professionals in central Florida have proven to us that they have what it takes to get us on the map, not only in Florida, but in many other markets as well. The newly executed agreement provides our Florida leaders to develop the entire U.S.<br />
<br />
Effective immediately, Casa Latino Global Development will be developing teams in the following markets to sell, open and operate new Casa Latino Real Estate offices: Oklahoma City, OK, Chicago, IL, Northwest Indiana, Las Vegas, NV, Southern California and Dallas, TX.<br />
<br />
For more information regarding the information contained in this press release, please contact Kristin Taylor at 321-939-1475 or visit our website at www.casalatino.com.<br />
<br />
About Casa Latino Franchise Corporation:<br />
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company's model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker's ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico and several countries in South and Central America.<br />
<br />
Contact:<br />
Kristin Taylor, VP-Marketing<br />
Casa Latino Franchise Corporation<br />
Phone: 321-939-1475<br />
Email: kristin (at) casalatino.com<br />
www.casalatino.com</blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
		<wfw:commentRss>http://www.hispanictips.com/2009/10/28/global-hispanic-real-estate-firm-casa-latino-executes-national-franchise-development-deal-for-u-s-expansion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hispanic Real Estate Firm, Casa Latino, Executes Southeast USA Development Deal</title>
		<link>http://www.hispanictips.com/2009/09/02/hispanic-real-estate-firm-casa-latino-executes-southeast-usa-development-deal/</link>
		<comments>http://www.hispanictips.com/2009/09/02/hispanic-real-estate-firm-casa-latino-executes-southeast-usa-development-deal/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 17:32:08 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Casa Latino]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=60053</guid>
		<description><![CDATA[<blockquote>"Based in Celebration, Florida, Casa Latino Global Development, LLC, (CLGD), owned and operated by Joseph and Michael La Rosa, became a franchise owner in late 2008 and quickly expanded to become an area developer for the Central Florida region. Now, less than a year later, the company has opened more than a dozen locations in Orlando and has forged an alliance with Casa Latino Franchise Corporation, the franchisor.<br />
<br />
Speaking from Celebration, Joe La Rosa, President of Casa Latino Global Development said, "Casa Latino Franchise Corporation has tremendous faith in our abilities to help grow the brand throughout the remainder of the state of Florida and the southeastern United States. Although we still need to continue to expand in our central Florida market, we have relationships throughout the region which will prove invaluable to our ability to grow the brand."<br />
<br />
Robb Heering, founder and CEO of Casa Latino, stated, "Our brand is doing well in many key markets despite the current economic climate. In order to continue our unprecedented growth we need to recognize the players on our team who have helped get us to this level. Joe and Mike La Rosa and their growing team of real estate professionals in central Florida have proven to us that they have what it takes to get us on the map, not only in Florida, but in many other markets as well. The newly executed agreement provides our Florida leaders to develop the balance of the state of Florida, the entire states of Georgia, South Carolina, North Carolina, Tennessee, Mississippi, Arkansas, Louisiana, and a portion of Alabama.<br />
<br />
Effective immediately, Casa Latino Global Development will be developing teams in the following markets to sell, open and operate new Casa Latino Real Estate offices: Houston, TX, Atlanta, GA, Nashville, TN, Memphis, TN, Baton Rouge, LA, New Orleans, LA, Little Rock, AR, Fayetteville, AR, Raleigh Durham, NC and Charlotte, NC.<br />
<br />
For more information regarding the information contained in this press release, please contact Kristin Taylor at 321-939-1475 or visit our website at www.casalatino.com.<br />
<br />
About Casa Latino Franchise Corporation:<br />
<br />
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company's model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker's ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico and several countries in South and Central America.<br />
<br />
Contact:<br />
Kristin Taylor, VP-Marketing<br />
Casa Latino Franchise Corporation<br />
Phone: 321-939-1475<br />
www.casalatino.com"</blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Agency Chain Vies for Latino Buyers &#8211; (Casa Latino makes the NY Times)</title>
		<link>http://www.hispanictips.com/2009/06/22/agency-chain-vies-for-latino-buyers-casa-latino-makes-the-ny-times/</link>
		<comments>http://www.hispanictips.com/2009/06/22/agency-chain-vies-for-latino-buyers-casa-latino-makes-the-ny-times/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:57:50 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Essentials]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Tomás' Picks]]></category>
		<category><![CDATA[Casa Latino]]></category>
		<category><![CDATA[New York]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=55030</guid>
		<description><![CDATA[Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hispanic Real Estate Firm Fastest Growing Real Estate Brand in US &#8211; Casa Latino opened for business in 2005 and is now the fastest growing real estate brand in the US according to Trend Report 2009.</title>
		<link>http://www.hispanictips.com/2009/03/15/hispanic-real-estate-firm-fastest-growing-real-estate-brand-in-us-casa-latino-opened-for-business-in-2005-and-is-now-the-fastest-growing-real-estate-brand-in-the-us-according-to-trend-report-2009/</link>
		<comments>http://www.hispanictips.com/2009/03/15/hispanic-real-estate-firm-fastest-growing-real-estate-brand-in-us-casa-latino-opened-for-business-in-2005-and-is-now-the-fastest-growing-real-estate-brand-in-the-us-according-to-trend-report-2009/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 20:03:24 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business Essentials]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Casa Latino]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=51264</guid>
		<description><![CDATA[<blockquote>"Casa Latino opened for business in 2005 and is now the fastest growing real estate brand in the US according to Trend Report 2009. Over 15.1% (45.5 million) of the total US population is Hispanic and this group had its largest growth rate in 2007 growing by 3.3%. (Based on May 2007 Census Bureau Report)<br />
<br />
However, at Casa Latino it's less about the language barrier and more about the cultural barrier and one of the best examples of this thought process is best described by a member of the Casa Latino executive staff, Jorge Casas. Jorge and his family moved to the US from Venezuela and he began working in Orlando, Florida as a realtor. A few days after he began his new career, a Hispanic family came into the real estate office where he worked and asked for someone who speaks Spanish. Minutes later Jorge appeared to greet the family. He escorted them to his office and began speaking to them about their housing requirements. The head of the family stopped Jorge in the middle of the conversation and said, "Would you mind speaking in English, my Spanish is very broken." The gentleman didn't necessarily need a "Spanish speaking agent" he needed someone who understood his culture and his very specific housing needs.<br />
<br />
Casa Latino CEO, Robb Heering, recently joined forces with Joe La Rosa, VP La Rosa Companies and brought the brand to Central Florida. After acquiring the Area Development rights to Central Florida Casa Latino Real Estate Brand, Joe La Rosa formed Casa Latino Global Development, an entity designed to help develop the Central Florida area and bring into focus the South Florida, Tampa and Puerto Rico markets.<br />
<br />
In the past, recessions have been the birthplace of many successful businesses and our current economic recession is no different. Within six months of establishing the new Casa Latino Global Development brand, they opened four new real estate offices and are successfully conducting business. No other real estate brand has ever grown quite like Casa Latino. They are currently on track to surpass their projection of over 150 new offices by 2010. Their growth is attributed to not only attempting to close the "cultural gap" that has been realized by so many in the real estate industry but is also due, in part, to the way the company operates. For example, the brand provides state-of-the-art technology and support for each new office. They create websites, landing pages, technical support, marketing materials, operations support and much more giving this new real estate brand an edge over the competition. An additional welcomed detail to the new franchisee is the low fees required to do business as a Casa Latino Real Estate office. They are less than most brands because of the unique business model that was established in the beginning. There's also a real sense of the overwhelming social responsibility that resonates through each member of the Casa Latino team. They're dedicated to creating more than just a business; they're creating community partners. "We're a company that cares and desires for each office owner to give back to their community - this is key to everyone's success, the Franchisee, the Franchise and the community", says Joe La Rosa, President Casa Latino Global Development.<br />
<br />
Casa Latino has grown quickly, catching the eye of many, most recently the President of the Puerto Rico Senate, Thomas Rivera Schatz. After learning of the Casa Latino Brand and participating in one of the Central Florida office opening events, Mr. Schatz invited the Casa Latino executives to speak to the members of the Senate regarding their company and their expansion into the Puerto Rican market.<br />
<br />
If the current coast to coast excitement and positive growth surrounding the Casa Latino brand is any indication of its future success, they will undoubtedly have a solid year of growth in 2009. From their domestic development goals to the future expansion plans into Peru, Costa Rica, Panama and Columbia, the sky is the limit and they are shooting for the stars.<br />
<br />
For more information on Casa Latino, visit their website at www.casalatino.com."</blockquote>
<a href="http://www.hispanictips.com">HispanicTips</a><strong> is Essential Hispanic &#038; Latino News &#038; Information<br />
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		<title>New York Real Estate Power Players Join Casa Latino Real Estate</title>
		<link>http://www.hispanictips.com/2008/12/10/new-york-real-estate-power-players-join-casa-latino-real-estate/</link>
		<comments>http://www.hispanictips.com/2008/12/10/new-york-real-estate-power-players-join-casa-latino-real-estate/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 16:14:30 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">http://www.hispanictips.com/?p=48269</guid>
		<description><![CDATA[<blockquote>"The Metro New York market will soon be home to dozens of Casa Latino Real Estate offices. The national leader in the Hispanic and multi-cultural real estate market has awarded a large multi-unit area development franchise to one of New York's preeminent power players.<br />
<br />
Speaking from his Connecticut headquarters, Casa Latino CEO Robb Heering announced that a team led by Kevin McClarnon has acquired exclusive rights to open, operate, and broker the sale of Casa Latino real estate offices throughout metropolitan New York.<br />
<br />
"Kevin McClarnon was one of the founders of Long Island's National Homefinders Signature Properties, which was acquired in 2003 by NRT, Incorporated to operate under the Coldwell Banker banner. Kevin is a highly respected real estate professional who continues to influence the greater New York real estate market. We have been searching for a quality, competent, and professional team to lead our New York operations since our company began in 2005. Kevin and his growing team will give our national brand tremendous credibility and reach in the Metro New York market."<br />
<br />
McClarnon and his team have executed an exclusive territorial rights and area development agreement for, Kings, Bronx, New York, Richmond, Queens, Nassau, Suffolk Westchester and Rockland Counties.<br />
<br />
About Casa Latino Franchise Corporation:<br />
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company's model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker's ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 14 states and is executing an aggressive growth plan in the USA and several other countries.<br />
<br />
Press Contact:<br />
William Arce, VP, Casa Latino Franchise Corporation<br />
(904) 415-2755<br />
www.CasaLatino.com"</blockquote>
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		<title>CASA LATINO REAL ESTATE ENLISTS HISPANIC MARKETING EXECUTIVE VETERAN AS FRANCHISEE AND AREA DEVELOPER Mercy Lugo-Struthers to head brand and business expansion in Northern Virginia, DC and Maryland :: CASA LATINO REAL ESTATE ENLISTA A EJECUTIVA VETERANA EN MERCADEO Mercy Lugo-Struthers estará encargada de dirigir y expandir la compañía en DC, Maryland y el norte de Virginia</title>
		<link>http://www.hispanictips.com/2008/12/04/casa-latino-real-estate-enlists-hispanic-marketing-executive-veteran-as-franchisee-and-area-developer-mercy-lugo-struthers-to-head-brand-and-business-expansion-in-northern-virginia-dc-and-maryland/</link>
		<comments>http://www.hispanictips.com/2008/12/04/casa-latino-real-estate-enlists-hispanic-marketing-executive-veteran-as-franchisee-and-area-developer-mercy-lugo-struthers-to-head-brand-and-business-expansion-in-northern-virginia-dc-and-maryland/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 21:17:38 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Premium Press Releases]]></category>
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		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Casa Latino]]></category>
		<category><![CDATA[Maryland]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[Washington DC]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=47591</guid>
		<description><![CDATA[<blockquote>"<strong>Danbury, CT </strong>&#8211; Casa Latino Franchise Corporation today announced the addition of Mercy Lugo-Struthers, former Director of US Hispanic Marketing for AOL Latino and DirectTV M&#225;s, and real estate investor, to their rapidly expanding Casa Latino family.  With this announcement Casa Latino Real Estate enters the coveted US Capitol Metro area backed by a professional that clearly understands what it takes to effectively reach and service the US Hispanic market.
<p>Ms. Lugo-Struthers, resident of the state of Virginia, has consistently combined her marketing talent and her passion to improve the lives of Latinos in America. During her nearly two decades of corporate marketing experience, she devoted her time and talent to empower Latinos to achieve their American dreams in a&#160;variety of ways.&#160; Whether it was developing programs to educate&#160;Latino&#8217;s about the importance of computers and the Internet in the Latino household, or advancing their&#160;TV viewing habits to include rich cultural and educational programming. More recently, inspired by the foreclosure crisis of Latinos in Prince William County,&#160;she designed a&#160;program to educate them about how to get back into responsible homeownership.</p>
<p>Robb Heering, Casa Latino Franchise Corporation Founder and CEO stated that, &#8220;We have been speaking with Mercy for several months regarding her career move from corporate marketing to residential real estate, an area she&#8217;s been immersed in during the past two years. Her passion and commitment to serving her community combined with her knowledge of the real estate business made her a perfect fit for our brand.&#8221;</p>
<p>&#8220;We have awarded a multi-unit area development contract to Mercy. Her team will expand the Casa Latino Real Estate brand throughout Northern Virginia, Washington DC and portions of Maryland. The first Metro DC office will open in Virginia this winter with others to follow throughout the region.&#8221;</p>
<p>Bill Arce, Vice President of New Business Development for Casa Latino added &#8220;Mercy Lugo-Struthers will help to level the playing field in a market where many consumers, not just Latino&#8217;s, have been hard hit by the current market. Years of abuse of consumers by unscrupulous mortgage and real estate practitioners have caused tremendous damage to this market. We expect Mercy to raise the bar and change all of that by delivering the sincere, honest, and ethical counsel, education, home buying and home selling services that the Casa Latino brand represents. We are very proud and humbled to welcome Mercy to the Casa Latino familia&#8221;. </p>
<p> About Casa Latino</p>
<p> <a href="http://www.casalatino.com">Casa Latino</a> was founded in 2005 in Connecticut by Lawyer and Real Estate Broker, Roberto &#8220;Robb&#8221; Heering.  It is the fastest growing Latino real estate brand and the only Latino-focused agency with a national footprint.  While other real estate franchise companies have stalled or downsized in the midst of the current financial crisis, Casa Latino has more than doubled its franchised offices from 20 to over 44 in 2008.  Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which dramatically enhances a broker&#8217;s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. The company will continue aggressive system expansion during 2009 throughout key US and international markets.</p>
<hr />
<hr />
<p>
 <strong>Danbury, CT </strong>&#8211; La compa&#241;&#237;a de bienes ra&#237;ces Casa Latino anunci&#243; hoy la adici&#243;n a su equipo de Mercy Lugo-Struthers como Desarrolladora de &#193;rea y Due&#241;a de Franquicia.  </p>
<p>La Sra. Lugo-Struthers, residente del estado de Virginia, ha ejercido anteriormente como Directora de Mercadeo Hispano para AOL Latino y DirectTV M&#225;s, adem&#225;s de ser inversionista en bienes ra&#237;ces. Con la substancial experiencia y conocimiento del mercado latino del &#225;rea metropolitana de la capital que la Sra. Lugo-Struthers trae a la compa&#241;&#237;a de Casa Latino, &#233;sta entrar&#225; a &#233;ste codiciado mercado respaldada con una profesional que claramente comprende lo que se necesita para alcanzar y servir al mercado Hispano en una forma efectiva.</p>
<p>La Sra. Lugo-Struthers siempre ha encontrado la forma de combinar su talento en mercadeo con su pasi&#243;n de mejorar las vidas de los Latinos en Am&#233;rica. Durante casi dos d&#233;cadas, la Sra. Lugo-Struthers ha adquirido experiencia en corporaciones nacionales.  Ella ha dedicado su tiempo y talento para ayudar a Latinos a alcanzar el sue&#241;o Americano en diferentes formas. Entre ellos, la Sra. Lugo-Struthers desarroll&#243; un programa para educar a los Latinos sobre la importancia de las computadoras y la red Internet en sus casas.  Tambi&#233;n desarroll&#243; programas que les ayudaban a fortalecer sus costumbres televisivas al incluir una programaci&#243;n culturalmente rica. Recientemente, inspirada en la actual crisis hipotecaria que est&#225; afectando a los Latinos en el condado de Prince William, Va, la Sra. Lugo-Struthers dise&#241;&#243; un programa para educarlos sobre como ser due&#241;os de casa responsablemente.</p>
<p>Robb Heering, fundador y CEO de Casa Latino Franchise Corporation dijo que, &#8220;Hemos estado conversando con Mercy por varios meses sobre la posibilidad que ella ten&#237;a de  hacer un cambio de la industria corporativa de mercadeo hacia la de bienes ra&#237;ces residencial, un &#225;rea que ella ha estado muy involucrada en los &#250;ltimos a&#241;os. Su pasi&#243;n y dedicaci&#243;n para servir a su comunidad con sus conocimientos sobre bienes ra&#237;ces hace que sea una pieza perfecta para nuestro modelo de negocio.&#8221;</p>
<p>&#8220;Le hemos dado un contrato a Mercy, para que desarrolle m&#250;ltiples &#225;reas. Su equipo ayudar&#225; a expandir  el modelo Casa Latino por toda el &#225;rea metropolitana de la Capital del pa&#237;s. La primera oficina abrir&#225; en Virginia &#233;ste invierno mientras que otras abrir&#225;n consecutivamente,&#8221; a&#241;adi&#243; el Sr. Heering.</p>
<p>El Vicepresidente de Desarrollo de Nuevos Negocios, Bill Arce dijo que &#8220;Mercy Lugo-Struthers nos ayudar&#225; a mejorar las condiciones en un mercado donde muchos consumidores, no solamente Latinos, se han visto afectados duramente debido a la situaci&#243;n actual de la industria. A&#241;os de abusos al consumidor por prestamistas predatorios y agentes de bienes ra&#237;ces inescrupulosos han causado un da&#241;o sin precedente a este mercado.&#8221;  </p>
<p>&#8220;Esperamos que Mercy sea un ejemplo y cambie todo esa negatividad al proveer el servicio sincero, honesto y &#233;tico asesorando a compradores y vendedores por igual con servicios que el modelo Casa Latino  representa. Estamos muy orgullosos y encantados de darle la bienvenida a Mercy a nuestra gran familia&#8221; a&#241;adi&#243;.</p>
<p>Casa Latino fue establecida en el 2005 por Roberto &#8220;Robb&#8221; Heering, abogado de Connecticut y Corredor de Bienes Ra&#237;ces. Es la compa&#241;&#237;a Latina con mayor crecimiento en real estate y la &#250;nica agencia que se enfoca directamente en la comunidad Latina a nivel nacional. Casa Latino creci&#243; r&#225;pidamente con 20 oficinas operando en el comienzo del 2008 y ahora cuenta con m&#225;s de 44. Casa Latino le ofrece a los due&#241;os de franquicias un apoyo cultural como es entrenamiento y herramientas de mercadeo y publicidad entre otras que asegurar&#225;n su suceso. Para m&#225;s informaci&#243;n, visite <a HREF="http://www.casalatino.com">www.casalatino.com</a></p>
"</blockquote>
<a href="http://www.hispanictips.com">HispanicTips</a><strong> is Essential Hispanic &#038; Latino News &#038; Information<br />
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		<title>La Rosa Development Corp. has acquired the territorial rights for the Casa Latino Real Estate franchise in Central Florida.</title>
		<link>http://www.hispanictips.com/2008/09/03/la-rosa-development-corp-has-acquired-the-territorial-rights-for-the-casa-latino-real-estate-franchise-in-central-florida/</link>
		<comments>http://www.hispanictips.com/2008/09/03/la-rosa-development-corp-has-acquired-the-territorial-rights-for-the-casa-latino-real-estate-franchise-in-central-florida/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 02:53:33 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business News]]></category>
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