News (Noticias) Tagged ‘Casa Latino’

Casa Latino Franchise Corporation announced today that it will incorporate several Fidelity National Financial, Inc. (NYSE: FNF) products and tools initially Cyberhomes, Listing Producer and EC Purchasing to further assist its real estate agents to conduct business and to better educate consumers on the process of buying a home. Robb Heering, president and founder of Casa Latino Franchise Corporation, said: “I am delighted to make available to our brokers and agents important tools to help them succeed in this challenging real estate market; and to be associated with a company with the capabilities and reputation of FNF.”

FNF’s Multicultural Marketing Division will also support Casa Latino agents in helping to educate immigrant and non-English-speaking home buyers and sellers about the home buying process. “FNF’s Multicultural Marketing Division and its nationwide network of title and escrow companies are uniquely positioned to assist Casa Latino in both closing transactions and reaching out to underserved consumers,” said Pablo Wong, FNF senior vice president for market development. FNF’s title and escrow companies operate under five brands, including Chicago Title, Fidelity National Title, Ticor Title, Alamo Title and Security Union Title.

“As our business relationship grows, we will incorporate other helpful FNF tools and establish FNF’s family of title insurance companies as Casa Latino’s preferred providers of title and settlement services,” concluded Heering.

William Arce
Casa Latino Franchise Corporation
3 Bullet Hill Park, Suite 307
Southbury, CT 06488
(203) 262-4185 TEL
(203) 262-8761 FAX

What do superstar actor Will Smith, Miami’s Latino scene, The San Francisco Bay Area, Mortgages, Real Estate, Salsa Dancing, and Healthy Latino Cooking have in common?

Armando Tam.

At 32, Armando “Mando” Tam, of Concord, California has achieved much in his young business life. Originally from Rivas, Nicaragua, the son of Chinese and Nicaraguan parents, Mando arrived in America at age 3.

A few years ago, after spending several years in retail management and a few more in telecom and insurance, Armando Tam started teaching Salsa dancing and began singing with a Latino band. His dancing skills landed him a job with Will Smith in the Welcome to Miami Summer hit video. His lyrical skills got him his own record deal. More recently, he competed in a reality TV cooking show with a healthy Latino cooking cuisine.

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Dallas CASA (Court Appointed Special Advocates) is calling out to bilingual Latino adults to become a CASA volunteer to help place Latino children currently in foster care in a safe, loving and permanent home. There are over 1,300 Latino children in foster care in Dallas County; however, there are only 35 Latino CASA volunteers to serve them.

“Our CASA Latino children are in great need of that special person that can help them get through the intimidating and confusing court process,” said Beverly Levy, the Executive Director of Dallas CASA. “Having a CASA volunteer whom the child can culturally identify with and speak the same language encourages them to freely communicate their needs, ultimately resulting in the successful placement of the child.”

CASA volunteers are community members who are screened and specially trained to advocate for the best interests of children involved in the juvenile court system because of abuse or neglect. These volunteers gather information and act as the “eyes and ears” of the court on behalf of the child. The CASA volunteer assists the juvenile judge by providing important information regarding the abused and neglected child.

Every year in Dallas County, more than 4,000 abused and neglected children go from one temporary foster care home to another. Latino children comprise 28% of children in the system and they need a CASA volunteer so that they receive adequate attention and representation.

Dallas CASA invites the community to take a few minutes of their time to find out about how they can help these children in need by visiting www.dallascasa.org or calling 214-827-9603, Ext. 273 for more information. A small investment of your time can change a child’s life forever.

About Dallas CASA
Dallas CASA is a 501(c)(3) organization that helps abused, abandoned and neglected children in protective care find safe, permanent homes where they can thrive. More than 4,000 children in Dallas need a “voice in court.” CASA trains everyday citizens to represent the best interests of these children in need. “*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

While industry heavyweight Realogy, the parent of Century 21, Era, and Coldwell Banker report net losses for 2007 of $797 Million, feisty Casa Latino Real Estate reports continued system growth.

According to the 2008 edition of the well respected industry trend bible, the Swanpoel Trends Report, “Casa Latino (www.casalatino.com) is the first true national Latino real estate franchise. The Company’s entire structure, focus and mission are designed to effectively service Hispanic home buyer and sellers”. The report further hints that Casa Latino has a shot at becoming the “next real estate giant”.”*

*From: http://www.franchisewire.com
Traducido: usando Google o Altavista/Babel Fish

Guerra, who was a co-owner of Showcase Realty, bought Alabama’s franchise rights to Connecticut-based Casa Latino last week and plans to hire as many as 15 bilingual agents in the next six months.

Casa Latino’s local office opens as many real estate agents and service providers across the country are responding to a new crop of homeowners and first-time buyers in the growing Hispanic communities.”*

*From: http://www.bizjournals.com
Traducido: usando Google o Altavista/Babel Fish

Real Estate technology firm RealtyFoneTM and its parent TeamfoneTM based in Scottsdale, AZ have announced an agreement with Casa Latino Franchise Corporation to offer a comprehensive telephone listing hotline with online applications developed for Casa Latino real estate agents that enables them to provide prospective homebuyers with recorded, faxable and downloadable information about a property. REALTORS® around the country that are using similar but more expensive services have already realized the benefits of this advanced technology. They report that the average number of inquiries range between 50-120 per month per listing with numbers higher in high growth markets.

Kenny Drake, Teamfone’s Chief Operating Officer said “the program, named TeleCasaLatino will provide Casa Latino’s real estate agents with a simple front-end for potential buyers, a mix of caller information in English and Spanish, measurements of marketing effectiveness, and an easy to use telephone and online interface, TeleCasaLatino gives real estate agents a powerful tool to help aid in the sale of properties 24 hours a day 7 days a week. In addition to hearing recorded property information and prices, consumers can automatically receive property information by fax and choose to be instantly connected by phone to the Casa Latino listing agent”.

RealtyFone co-founder and retired Phoenix Sun basketball player Eddie Johnson commented that “RealtyFone and it’s related operations will continue to develop industry leading technology products and services and deliver them at low cost to large and mid sized real estate systems. We understand that Casa Latino Real Estate is the leader in the Latino real estate space and we expect their system to grow rapidly both in the US and internationally so we were pleased with their decision to partner with us for this service. We developed a proprietary web based interface to enable Casa Latino’s agents to deliver desired market information to the public efficiently and inexpensively”.

Launched in 2005 in Connecticut, Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. “*

Casa Latino Franchise Corporation, the nation’s leading Latino real estate brand has partnered with Jacksonville, FL based RealEstateLatino.com to provide services and exposure to its growing army of real estate agents. RealEstateLatino.com, the nation’s leading provider of real estate resource and information with the mission of increasing homeownership opportunities within the Latino community, was founded in 2004 by William Arce, a real estate broker and former HOGAR Fellow at the Congressional Hispanic Caucus in Washington, DC.

Robb Heering, Casa Latino’s founder and CEO said he first heard of Arce in 2005 when Casa Latino was preparing to expand it’s one office operation into the national franchise model that exists today. “Although I had telephone conversations with William Arce in the past about some possible synergies, it wasn’t until we met at the NAHREP conference in Orlando, FL that we began serious discussions about the ability to work together. By chance, we were seated at the same table during a meeting of NAHREP Chapter Presidents. I am the President of the Connecticut Chapter of NAHREP and William leads the Jacksonville, FL Chapter” Heering stated.

Commencing on or before January 1, 2008, Casa Latino franchise owners, brokers and agents will be posting real estate listings on RealEstateLatino.com. Casa Latino’s agents will receive discounted membership, services, and products at RealEstateLatino.com.
William Arce stated that “Casa Latino is well positioned to dominate the Latino real estate space. Their philosophy, expertise and understanding, combined with the tools and resources they provide to their franchise owners, agents, and clients will help them in continuing to grow their brand as America’s leading Latino real estate agency”.

About Casa Latino

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in several states and is executing an aggressive growth plan in the USA and many other countries. The company is headquartered in Southbury, CT with a national franchise sales office based in Dallas, TX.
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Hola,
My name is Tomás (bio | linkedin). I would like to thank you for taking the time to learn about what I offer and how I can help you. If after reviewing this page you would like to contact me please don’t hesitate to send me an e-mail or leave a voicemail at 310-439-9150.

HispanicTips is a great option to get exposure to Hispanics across the nation. I offer various ways to get this exposure in terms of visibility, time and scope on this website at what I believe to be very affordable prices compared to other mediums. This page details these options. I hope you find it useful for I truly believe that this site offers a unique opportunity to reach Hispanics from all walks of life and locations. Visitors to this site reflect actual population demgraphics. If you want to learn more about HispanicTips’ visitor demographics take a look at the entire page, there is a lot of information here including:

• Sponsoring/Advertising - weekly, monthly and annual options - starting at $500
• Press Releases - get some exposure for your release for only $25
• Job Postings
• eNewsletter exposure (coming soon)

33.5 million Hispanics speak only English or are bilingual and speak English well. Rub your eyes and read that again. 33.5 million Hispanics speak English or are bilingual. They are spread out around the country, in every state and probably in almost every community. Yet this diverse group representing millions of votes and dollars (in terms of purchasing power) have few ways of staying informed in English about issues that are important to them. That is why I am doing this. My readers say it better than I ever could: “love it,” “addictive,”"useful,” “great,” & “invaluable.” - Learn about HispanicTips and/or view more Reader’s Quotes and Testimonials

Sponsoring/Advertising

Sponsorships are meant for those organizations and/or people who truly seek to support what I am doing here at HispanicTips. This is a great opportunity for national exposure to a unique audience.

You won’t find this kind of exposure elsewhere. In fact, I have designed these packages to give you a large amount of space with large ad sizes and great visibility. I do this because I know that if you are sponsoring HispanicTips then you are supportive of the community I am informing and I want them to know about you.

Past sponsors have included: Nationwide Insurance, Casa Latino, Patelco Credit Union, National Latina Health Network among others.

Mero Mero Level

Maximum exposure and support - 10 sponsorships available at a time with 3 large and highly visible spot positions each. Build your brand with this unique package.

• Cost and ROI
  • Weekly - $750
  • Monthly - $2,000
  • Annual - $20,000
• Display Info
  • Each sponsorship includes:
    • 2 spots displayed in a 1 in 10 rotation (or 1 in 5 depending on the number of sponsors)
    • All 2 spot positions are shown at the same time for maximum exposure
  • Spot Dimensions (all IAB Standard Units)
    • 728 x 90 - On all pages right at the top
    • Either a 300 x 600 or 300 x 250 - On all pages in the right column
  • Name and link listed in the right hand column on every page regardless of whose image is being shown
• Any questions leave me a voicemail at 310-439-9150.
• You can pay here using most major credit cards below or if you want an invoice just let me know.

OrO Level

Good exposure and support - 100 sponsorships available at a time with 2 spot positions each

• Cost $500
  for an annual sponsorship gets 17,000 pageviews or 34,000 ad impressions or 176 hours of viewing time per sponsor*
  • *based on current traffic levels & assumption that each sponsor is getting 1/100th of traffic, in other words numbers will be higher until all 100 sponsorships are filled.
• Display Info
  • Each sponsorship includes:
    • 2 spots displayed in a 1 in 100 rotation (or 1 in 5 depending on the number of sponsors)
    • Both spot positions are shown at the same time for maximum exposure
  • Spot Dimensions
    (all IAB Standard Units)
    • 100 x 300 - On all pages in the right column
    • 160 600- On all pages in the left column
• Any questions leave me a voicemail at 310-439-9150.
• You can pay here using most major credit cards below or if you want an invoice just let me know.

Promoting

There are several ways to promote on HispanicTips. I have designed all of the them to be useful and affordable. I am also open to unique ideas.

Premium Press Releases

I know there are a lot of wonder products, events, services etc. that have a hard time reaching an audience such as mine. So in this spirit, I came up with Premium Releases. You get all of this for only $25:

• Guaranteed Placement If you pay and for some reason I don’t post your release (probably do to the lack of relevance) I will refund your money (minus any fees that Google charges)
• Images I will not resize any image- images must be at 72dpi and have a maximum width of 3 inches or 216 pixels - limit 2 images please
• Links 3 hot links may be included in the text of your release
• Inclusion in Newsletter On the day I post your release, I will include your release’s title & link to it in the daily newsletter that goes out to 2000+ people
• Exposure on the homepage
• On the day I post your release, your release’s title will appear on the homepage at the bottom of Blogante Headlines - in the same format as the other headlines
• Exposure on every single post page 36,000+
• Only $25

Please note that the posting schedule varies 4 or 5 times a week - Sun-Thurs or Mon-Fri usually

You can pay here using most major credit cards. Once you have paid just send the release (no PDFs) to tomas at hispanictips.com and I will take care of the rest. Any questions leave me a voicemail at 310-439-9150. Many Thanks!

Premium Job Posting

Want to get some exposure for your job opening? Consider this unique option to get your info in front of a unique audience.

• $100
• Inclusion in Newsletter On the day I post your job opening, I will include your job’s title & link to the job’s description in the daily newsletter that goes out to 2000+ people
• Exposure on the homepage
• On the day I post your job opening, I will include your job’s title & link to the job’s description on the homepage - in the same format as the other headlines
• 30 Days of Exposure on every single post page 36,000+ For 30 days your job’s title & link to the job’s description will appear in the right column under Premium Job Postings.

Please note that the posting schedule varies 4 or 5 times a week - Sun-Thurs or Mon-Fri usually

You can pay here using most major credit cards. Once you have paid just send the job’s title and description (no PDFs) to tomas at hispanictips.com and I will take care of the rest. Any questions leave me a voicemail at 310-439-9150. Many Thanks!

HispanicTips.com” />

FREE Press Releases with CIMS Please Note: Press releases are important vehicles for marketing and information dissemination and I want to help you get your information out to my readers but I can’t always do that. I get many, many releases and other information sent to me on a daily basis especially as the site grows.

I have posted 1000s (actually well over 4000) press releases here, however on the flipside, I have not posted 1000s of other releases. This is usually do to time constraints and lack of relevance. Just because your release is in Spanish or has one line about a Hispanic cast member isn’t enough. Highlight the Hispanic or Latino to make it relevant to my readers.

Some Interesting Hispanic Data:

• 44.3 million Hispanics in the US ¹
• 33.5 million (75%) of us speak only English or are bilingual ⁴⁺
• Of 28.2 million Hispanic adults (18+) ²
  • 15.8 million (56%) use the internet. ⁵⁺⁺
  • 4.6 million (29%) get news from the internet ⁴⁺⁺
  • 3.5 million (75% of 4.6m) get all of their news on the internet in English ⁴⁺⁺
  • 64% of native-born Latinos get all their news in English. ⁴
  • 78% of English-dominant Latinos use the internet, compared with 32% of Spanish-dominant Latinos. ⁵
  • 51% think English media does a poor job of providing relevant news - this jumps to 65% for English-only Hispanics ⁴
  • Of those expressing an interest in news
    • 53% were English-only ⁴
    • 40% were Bilingual ⁴
    • 23% were Spanish-only ⁴
• Where do Hispanic voters get their news
  • 53% get all their news in English ⁴
  • 40% get their news from English and Spanish media ⁴
  • 6% get their all their news in Spanish ⁴
• Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters⁴
• 54% of eligible voters registered in November 2006 ³
• 5.6 million (60%) of these registered voters actually voted representing 13% of the total Hispanic population ³

1. US Census - 7/1/2006 - PDF
2. US Census - 7/1/2005 - Excel Spreadsheet
3. Hispanics and the 2006 Election - 10/2/2006 - Pew Hispanic Center
4. Changing Channels and Crisscrossing Cultures: A Survey of Latinos on the News Media - 4/19/2004 - Pew Hispanic Center
5. Latinos Online - 3/14/2007 - Pew Hispanic Center
6. + means that I calculated a number using statistics from 3,4 or 5 with Census data #1
7. ++ means that I calculated a number using statistics from 3,4 or 5 with Census data #2

Example Day at HispanicTips.com - Tuesday September 25th, 2007

• 107 posts - typically 40 to 100 posts are handpicked & organized 4 to 5 times a week
• Daily newsletter went out to 1850 opt-in subscribers
• 6,260 visitors from every state in the Union
• 10,560 pageviews (impressions)
• 125 hours spent on site by visitors (equivalent to over 15,000 30-second commercials)
• 5500+ visits came from search engines using 5400 different keywords (indicates long tail & diverse audience)
• According to Google Analytics

Niche Subject :: Smaller is Better According to an eMarketer article entitled Bigger Sites May Not Be Better for Online Advertisers, “Consumers have gained control over the content they consume online and advertisers need to adjust their strategies to match,” said Josh Crandall of Media-Screen. “By advertising on smaller Websites, those that consumers are visiting based on their personal interests, companies can reach a highly engaged consumer with a message that relates to a subject that is important to them.” - So if HispanicTips doesn’t fit your needs consider some of the Hispanic blogs listed in the right hand column. In English - There are 42 million of us living in the US, 60% of us aren’t immigrants at all. We were born here.
Recently this came out of AdAge.com “Paul Mendieta, director of Hispanic marketing at Coors Brewing Co., said, “Hispanic media is not doing a great job. They depend upon the fact that Latinos like to communicate in Spanish. But more and more of the growth is coming from the U.S.-born Latino who is bilingual and chooses according to content [quality], not langauge.” This is where HispanicTips comes in. It is unique and fills an obvious need in the Hispanic community.

“Next stop, California. Last month, Casa Latino, America’s Leading Latino Real Estate Brand, exhibited its real estate franchise system at the Texas Association of Realtors Expo in Galveston, TX, the National Association of Corporate Real Estate Professionals Expo (NAHREP) in Orlando, FL, and the Illinois Association of Realtors Expo in Chicago, IL.

Next week, the year old real estate franchise system will make its first California Association of Realtors Expo appearance at the Anaheim Convention Center. In November the company will celebrate its one year anniversary and make its second appearance at the National Association of Realtors (NAR) Annual trade show in Las Vegas, NV and will end this year’s trade show circuit at the Triple Play Realtors show (NY/NJ/PA) in Atlantic City, New Jersey in December.

Casa Latino’s first California office opened last month in Long Beach. “Our Long Beach, CA based franchise owners are actually area developers. They will open dozens of offices in both Los Angeles and Orange Counties. We fully expect a minimum of 100 offices in California alone within the next 24 months.” said Robb Heering, Casa Latino’s founder and current CEO.

John Westerly, a New York based real estate analyst commented “What’s amazing is that Casa Latino is growing in the worst real estate market in the history of the United States. I’m not really sure what their secret is, but I do see the value of niche marketing”¦especially when we are talking about the fast growing and economically powerful Hispanic space”.

When reached in his Dallas, Texas franchise sales office, Heering responded “With all due respect I believe Mr. Westerly is mistaken. Our growth isn’t amazing, it’s expected. What alternative is there? The well established real estate brands in this country have totally missed the mark when it comes to what many call the emerging market. Hiring a few bilingual professionals and translating literature from English to Spanish isn’t going to do much to impress America’s Latino market. Latino’s are much smarter than many believe we are. We don’t patronize businesses just because they might have an ability to speak our language. Casa Latino understands the value of relationships, of caring, expert and professional real estate advice. We don’t just sell houses”¦..we enable the American dream of sustainable home ownership. Why would a Realtor who really cares about his or her business choose another brand over Casa Latino? No other company provides as much as we do for our franchise owners and agents and none can come close to competing with our financial model. The other brands extract more fees, more royalties, and demand more control. Our interest is in satisfying our customers, our real estate agents, and our franchise owners. The other brands interest is in satisfying their investors. Case closed.”

Heering further stated “we’re hearing from many independent real estate brokers who want to be a part of a national (soon to be international) franchise model that can help them grow without the high costs, cold structure, and fast talk of the traditional established brands. We’re also seeing many inquiries from brokers and agents who currently work for large real estate franchises because they know they can earn higher incomes and help more families achieve the dream of sustainable home ownership with our brand and system. The big box brands aren’t willing to help smaller agencies grow. In fact, many real estate franchise companies require a prospective franchise owner to have a certain minimum income base in order to qualify to purchase a franchise. Casa Latino’s criteria for awarding a franchise is less about how many houses you’ve sold in the past and more about how a prospective franchise owner treats people. Having a 50 million dollar annual producer is less valuable to us than having an ethical, knowledgeable, professional agent who treats people with respect, dignity, and fairness. Casa Latino subscribes to NAHREP’s Code of Trust, “En Confianza’, a set of ethical principles by which all its members are required to conduct business”. No other national real estate brand mandates adherence to the Code; that alone speaks volumes for Casa Latino.”

About Casa Latino Franchise Corporation

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 10 states and is executing an aggressive growth plan in the USA and many other countries. The company is expected to launch its system in Mexico before the end of the year.
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“History will be made in Long Beach, California this week. Millions of residents of Southern California will soon enjoy the benefits of Casa Latino, America’s Leading Latino Real Estate Brand. A family of real estate professionals based in Long Beach has recently acquired the exclusive right to open and operate Casa Latino Real Estate agencies throughout Los Angeles and Orange Counties.

As landlords, real estate investors, and property managers, the decision was easy for a family that has been working with and helping the local Hispanic community for years.

Bringing Casa Latino Real Estate agencies to Southern California will help ensure that the needs of the local community will be effectively and efficiently served.

Casa Latino’s national goal is to equip the Hispanic community with the tools and resources required to achieve the dream of home ownership. Combined with a local family’s desires to bring a more embracing “mom and pop” feel back into an industry dominated by what they consider to be of a “cold corporate” mentality, they hope, will re-sculpt the concept of real estate for today’s generation of home buyers and sellers.
Robb Heering, Casa Latino’s founder and CEO stated “We know that California represents an extremely important market for Casa Latino. The expansion of the Latino Community is critical to the economy and our model presents a much needed and refreshing approach to the challenges faced by home buyers and home sellers of any race or culture.

We’re extremely proud of the team of real estate agents, brokers, and mortgage professionals that are joining forces with our Southern California-based real estate offices”.

Los Angeles County’s first Casa Latino Real Estate office is located at 260 Redondo Avenue in Long Beach. For more information,visit www.casalatinosocal.com. Additional office locations will begin to appear in dozens of communities throughout Southern California.

About Casa Latino Franchise Corporation

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 10 states and is executing an aggressive growth plan in the USA and many other countries.”

“Casa Latino Franchise Corporation, America’s leading Latino real estate franchise company, announced today the appointment of Lisette Caraballo as Senior Vice President and Director of Franchise Sales. The former emerging markets director of Cendant Corporation, the franchisors of Century 21, Coldwell Banker, and ERA brands, joins Casa Latino with extensive real estate franchise experience and a long-standing track record of success in the Hispanic real estate industry. In her role, Ms. Caraballo will help lead the company as it continues to grow its model worldwide.

“We are excited to have Lisette join our team. Lisette brings deep knowledge of the real estate franchise field, experience managing a rapidly growing business, and an extensive network of ties with real estate professionals around the world. She is an industry insider with an outstanding reputation and she will help to ensure Casa Latino’s position as a global player in the real estate franchise industry,” said Robb Heering, CEO. At Cendant, Caraballo was responsible for real estate franchise sales to emerging markets. In her role, she sold and supported marketing and business development for the franchise owners of Century 21, Coldwell Banker, and ERA. Prior to her tenure with Cendant, Lisette was Director of Sales and Marketing at Latin Vision, an ecommerce marketplace.

“We have an exciting opportunity to lead the next generation of real estate franchises,” said Caraballo. “By leveraging the power of the growing Latino market, Casa Latino is able to offer franchisees a radically improved real estate experience – it’s a landscape-changing solution.”

About Casa Latino

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a brokers ability to recruit agents. The low franchise fee and an exceptionally lo”

“Thomas Mestas, a lifelong Albuquerque resident has been quietly helping his community achieve the American dream of homeownership since he began his real estate career five years ago. Now, the 32 year old real estate broker is preparing to let the floodgates open. Mr. Mestas is opening New Mexico’s first office of Casa Latino Real Estate, America’s leading Latino real estate brand.

“Thomas Mestas embodies exactly what we look for when deciding upon who will join our family of franchise owners and partners,” said Robb Heering, Casa Latino’s founder and current CEO.

Reached at his Albuquerque office this week, Mr. Mestas said, “I like the Casa Latino business model because of their focus on community and family and the emphasis on making sure that every family is treated honestly and fairly.” He also said that he wants to, “be part of a paradigm shift in the industry and help make the American Dream come true for more people in the Hispanic community.”

Heering stated that, “the industry is slowly and somewhat hesitantly beginning to see the power and value of Latinos in America, and it’s about time. Some of the value of Casa Latino is that we didn’t take an American real estate agency and translate a few ads to attempt to gain Hispanic market share. We understand the culture, we understand the business, we understand the needs, the dreams, the desires, the hardships, the discrimination”¦ because most of us have lived it. Our company was built upon the reality that the existing national real estate brands do not effectively serve America’s Latinos. That’s not a jab at the obvious success of competitive brands, it’s just reality. Nobody knows our market better than we do. We know that Thomas Mestas and the team he’s assembling in Albuquerque are well equipped to deliver high quality real estate services to Greater Albuquerque and we’re very pleased to have welcomed him into the Casa Latino family.”

About Casa Latino Franchise Corporation

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a brokers ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 10 states and is executing an aggressive growth plan in the USA and many other countries.”

“After setting records at the University of Texas, he was drafted into the NBA where he played for 15 seasons, most notably with the Sacramento Kings and Indiana Pacers. Twenty years ago he was a feared big man on the basketball court, his size and power earned him the nickname “Tank”.

Now, more than a decade after walking off the court, LaSalle Thompson is preparing for a new role as a franchise owner of Casa Latino, America’s first nationwide Latino real estate brand.

At 45, LaSalle Thompson is no stranger to business. He has had ownership interests in various businesses including automotive dealerships and real estate investments.

“LaSalle Thompson has joined our team and we are very pleased to welcome him” stated Robb Heering, Casa Latino’s founder and CEO.

“LaSalle and his team of real estate professionals will open a Casa Latino Real Estate office in Sacramento next month and will likely open an office later this year in Indianapolis and perhaps several more in other California communities over the course of the next year”.

“We had a choice of several potential franchise owners for the Sacramento market, and we selected LaSalle because of his sincere commitment to serving minority consumers” said Heering.

Rich Wulff, principal of Phoenix based area developer Southwest Casa Latino Partners, LLC. who introduced LaSalle to Casa Latino said “LaSalle was a perfect fit for Casa Latino. Since his retirement from the NBA, he has focused on helping the community achieve home ownership through various real estate entities and projects in California and the Midwest. He saw this as a perfect fit to continue to give back, and to become further involved, specifically with the Latino community. He intends to take advantage of his professional sports contacts to enhance the presence of Casa Latino, both in his markets and the entire western region. As area developers, we are excited to have LaSalle join the Casa Latino family, and look forward to his continued and growing development of the Sacramento and Northern California markets.” LaSalle joins a growing list of new franchisees in the West, including offices that are currently open in Las Vegas, and opening this month in Albuquerque, Las Cruces and Phoenix. When asked why the brand appealed to him, LaSalle stated “There were numerous things that I liked, but the attitude of the Casa Latino Franchise Corporation of doing business in a caring and honest way was very important. Additionally a support system has been developed that allows us to lead in the California real estate market.

It will allow me to build relationships within the community, help my agents and my brokers to succeed. It is a very exciting concept!”

About Casa Latino Franchise Corporation
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 10 states and is executing an aggressive growth plan in the USA and many other countries. “

“Gabriel Diaz of Loxahatchee, Florida has helped make history. The 32 year old son of Cuban immigrants has acquired the first Florida base franchise of Casa Latino.

Casa Latino is America’s first and only national Latino real estate brand and is rapidly expanding throughout America.

“We found Gabe Diaz to be a very worthy, competent, and well qualified candidate to open our first Florida franchise,” said Robb Heering, CEO of Casa Latino Franchise Corporation.

“Besides being a well respected local real estate and mortgage professional, Gabe comes with a wealth of experience and integrity. He served our country in the US Marine Corps, he’s a well educated, well spoken, and extremely driven professional,” said Heering.

Casa Latino Franchise Corporation staffers in Connecticut indicated that Mr. Diaz has not yet selected a location for his Casa Latino Real Estate office, but the office will likely be located in or near West Palm Beach.

The two year old company, which began offering franchises only five months ago, has already awarded over a dozen franchises and now boasts offices in Connecticut, Florida, Nevada, Arizona, New Mexico, Utah, and North Carolina. Many more offices will soon be opened in Texas, Idaho, California, Colorado, New York, Illinois, Pennsylvania, and Puerto Rico.

It is anticipated that Casa Latino will continue exponential growth over the next several years.

About Casa Latino Franchise Corporation

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity.”

Casa Latino Real Estate, the only national Latino real estate brand, is now open in Charlotte, NC.

Located in the Mega Food Bazaar, a Latino supermarket on N. Sharon Amity Rd, Casa Latino offers more than just the usual real estate services. The firm strives to educate Latino’s and others about home ownership, financing and all that goes along with owning a home in America.

Meredith White, President of Casa Latino of Charlotte says, “Casa Latino serves everyone. The name alone does not attract our clients; it’s the services that we offer that continue to grow our business. We are helping our clients to achieve the American dream of home ownership.”

Casa Latino of Charlotte is currently seeking bilingual real estate agents who are interested in working within the Latino market.

For more information about Casa Latino of Charlotte, call Meredith White at 704-425-6225 or email at Meredith@casalatino.com.

Casa Latino of Charlotte is located at 3600 N. Sharon Amity Rd., Charlotte, NC 28205

“Casa Latino, America’s only national Latino Real Estate brand, will hold its first “Discovery Day” in California on Saturday March 31st.

The company will host its first California “Discovery Day” at the Courtyard by Marriott in Sherman, Oaks Saturday March 31st at 11am. Real estate sales agents, brokers and entrepreneurs interested in Casa Latino Real Estate franchise opportunities are welcome to attend the presentation. Walk ins are welcome.

New England based Casa Latino Franchise Corporation has achieved unrivaled franchise success in it first four months of franchise sales efforts. The company boasts franchise sales and pending sales in Phoenix, Albuquerque, Tucson, Las Vegas, St. George Utah, Connecticut, Charlotte NC, Raleigh NC, Austin TX, San Antonio TX, Twin Falls Idaho, Chicago, as well as Mexico, the Dominican Republic, and Puerto Rico.

Company Founder Robb Heering, a Connecticut based real estate broker, mortgage professional, and real estate attorney stated that “California is an extremely important state for Casa Latino. We anticipate awarding our first franchises in California within the next 30 days with continued penetration throughout the year”.

Heering further stated that “real estate professionals nationwide have recognized Casa Latino Real Estate as a premier cutting edge firm with an unrivaled ability to penetrate and adequately service the emerging Latino market. Our franchise model offers a perfect blend of market savvy, cultural expertise, and much needed tools and techniques to ensure that our franchise owners and sales agents achieve unparalleled success while providing our target market with the real estate services they need and deserve”.

When asked to comment on industry experts predictions that Casa Latino Real Estate will soon emerge as the brand of choice among America’s Latinos, Heering responded
“we’re already there, but Casa Latino doesn’t discriminate. We serve everyone and we treat everyone equally. It’s not our name that drives clients to us, it’s what’s we do for clients. We help enable the American Dream; and the fact that we have what it takes to do that better than any of our competitors is why we’ll continue to succeed in the space we’ve chosen”.

Casa Latino’s mission statement involves educating Latino’s and others about home ownership, mortgage financing, and all that goes along with owning a home in America.

Casa Latino staffers have been recently quoted as saying that America’s emerging Latino homebuyers will help to offset the decline in the housing market felt nationwide. Without Latino’s, they say, the market bubble would have exploded long ago. Casa Latino fully expects to help create a large Latino middle class by educating Latino’s about home ownership and providing the services to reduce the barriers to entry into the market for many deserving first time home buyers.

Heering further commented “I have a few general points to make regarding the Latino market in America. Please listen carefully. Let me start by reminding you that a strong middle class is required in a democracy. Economists have clearly stated that America’s middle class been eroding. Historically, the largest portion of the population falls within the middle class. Latino’s will soon represent the largest demographic in America. Without Latino’s, America fails. It’s that simple”.

Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity.

Casa Latino Franchise Corporation can be located on the web at www.CasaLatino.com or by calling toll free nationwide at 866 611-2272.

CONTACT INFORMATION
John Lewiston
FranchizeNewz.com
franchizenewz@yahoo.com “

“Casa Latino Franchise Corporation, a Connecticut based real estate franchise system with new locations in Charlotte, NC, Las Vegas, NV, St. George, UT, and Phoenix, AZ has received approval of its franchise system in New York.

The company will immediately seek qualified single and multi-unit franchisees throughout the state of New York.

The company began operations two years ago as a single location real estate agency in Connecticut. By early 2006 the company decided to expand the brand and proprietary system through franchising.

Casa Latino has awarded one franchise every 10 days since they started franchising in November, 2006.

Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and “mucho mas” to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which enhances a broker’s ability to recruit agents. The low entry fee and an exceptionally low royalty fee structure make Casa Latino an extremely attractive opportunity.

Company CEO Robb Heering said that “With few exceptions, the existing national real estate brands have failed miserably to adequately service the Latino community in their quest to attain the dream of home ownership. In my twenty one years working in the real estate industry I can tell you that America’s Latino population has been both ignored by some and preyed upon by many, this is true in both the real estate and mortgage industries. It’s a sad fact that can’t be debated. One of our long term goals is to increase the size of the Latino middle class by leveling the playing field, educating Latino’s relative to home ownership and mortgage financing, and working hard with our Latino neighbors to turn their dreams into realities. Our entry into the New York market is certainly warranted.”"

“Casa Latino Franchise Corporation has received approval from the State of California to commence franchise operations in the state. The company received notification of the approval last week and will commence franchise sales operations in California immediately.

Multi and single unit franchises will be awarded over the next several months. The company will seek area developers as well as single unit franchisees. Casa Latino also offers a unique and exciting “agency conversion’ program whereby existing independent real estate brokers can convert to the Casa Latino brand and system.

Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and “mucho mas” to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which enhances a broker’s ability to recruit agents. The low entry fee and an exceptionally low royalty fee structure make Casa Latino an extremely attractive opportunity.

The company will begin to speak with California real estate agents and brokers to identify suitable franchise candidates. It is expected that the first franchises will be awarded in the state within the next 30-45 days.

The company has also announced the opening of its first Las Vegas franchise. The Las Vegas, NV franchisee, Casa Latino-American Realty is located at 1800 E. Sahara Avenue, Las Vegas, NV. The Las Vegas office will eventually roster in excess of 100 real estate agents utilizing a 100% agent compensation model.

Based in Connecticut with a regional franchise sales office in Charlotte, NC, Casa Latino Franchise Corporation is expected to open a west coast regional franchise sales office later this year.

It is widely anticipated that Casa Latino will award hundreds of franchises nationwide over the next 12-36 months in an aggressive attempt to continue the growth of the brand”¦..which has already been touted as America’s Leading Latino Real Estate Brand.

Company CEO Robb Heering said that “With few exceptions, the existing national real estate brands have failed miserably to adequately service the Latino community in their quest to attain the dream of home ownership. In my twenty one years working in the real estate industry I can tell you that America’s Latino population has been both ignored by some and preyed upon by many, this is true in both the real estate and mortgage industries. It’s a sad fact that can’t be debated. One of our long term goals is to increase the size of the Latino middle class by leveling the playing field, educating Latino’s relative to home ownership and mortgage financing, and working hard with our Latino neighbors to turn their dreams into realities.”

Casa Latino Franchise Corporation can be found on the web at www.CasaLatino.com or by calling toll free nationwide at 866 611-2272.”

“Robb Heering, founder of Casa Latino Franchise Corp., believes his 2-year-old company can correct the injustice thats been heaped upon the Hispanic home-buying community - and make a bundle.

Too often Hispanics, especially newcomers, fall prey to unscrupulous real estate brokers and lenders who induce them to buy homes they cant afford, said Heering, a Connecticut real estate attorney.”

“Casa Latino Real Estate, a new chain of residential brokerages focusing on the Hispanic community, will debut in Albuquerque and five other U.S. cities.

The Connecticut- based chain is selling franchises and Phoenix- based Southwest Casa Latino Partners has acquired the Albuquerque franchise as well as the Phoenix and Nevada territories. Franchises sell for $12,500, in addition to fixed-fee royalties.”

“Casa Latino Real Estate, the first nationally recognized Latino real estate brand, launched its franchise model to realtors across the country. The company unveiled its system earlier this month at the National Association of Hispanic Real Estate Professionals (NAHREP) annual convention in Las Vegas and at the National Association of Realtors NARdiGRAS Expo in New Orleans.

The company has already signed franchisees in the following markets:

Phoenix, AZ; Albuquerque, NM; Las Vegas, NV; St. George, UT; Ft. Lauderdale, FL; and Austin, TX.

At least one of the franchises was ’sold’ prior to the trade shows. “We tried our best to keep things quiet until our debut at the NAHREP Expo in Las Vegas but we were deluged with early inquiries from some serious and substantial real estate executives around the country,” says Robb Heering, the company’s founder and CEO. The first franchise was actually sold in Phoenix a week before the first tradeshow.

Paul Bessent, Casa Latino’s Vice President, said, “It is becoming abundantly clear that Casa Latino is fast becoming America’s dominant Latino real estate brand and it’s equally evident that the early adopters of our franchise system will reap great financial rewards while providing a critically needed service to America’s Latino consumers. This is one business model where entrepreneurs can do well financially by doing good ethically and morally.”

Heering added, “As strange as it may sound we have already refused to award franchises to those who were unable to convince us that their business philosophy would blend well with ours. We look for franchisees who can not only demonstrate financial ability but who have goals of servicing the Latino community in accordance with our corporate mission statement.”

The company’s mission statement is ‘to achieve dominant market presence among the Hispanic community nationwide by providing exemplary quality service to home buyers and sellers with particular emphasis on educating and equipping the Hispanic community to achieve the dream of home ownership.’

Raquel Garcia de Colby, the company’s Senior Vice President and General Counsel, said, “We anticipate rapid system growth over the next several years and it is imperative that our franchisees adopt a sincere service mentality. This isn’t about selling houses; it’s about helping Latinos achieve the American Dream of home ownership. We’ve built an industry leading proprietary system for franchisees which blends cutting edge technology with an incomparable understanding of the market we serve…and at $12,500 for a single unit franchise and a low fixed fee royalty structure, Casa Latino is poised to remain the market leader for years to come.”

Heering said, “Unlike many others in the real estate business, we’ve fully committed to serving the Latino community. Our model is not about translating a few brochures and hiring some bilingual agents. We have fantastic training for franchisees and agents, and equally important, we have a proprietary Latino homebuyer education program to help the emerging market achieve the dream. We’re truly unique, we value ‘cultura y la familia’, we understand the challenges facing many Latinos in America and we’re on a mission to level the playing field and reduce the barriers to home ownership.”

Casa Latino Franchise Corporation is now selling single and multi unit franchises nationwide and is the only America’s only nationally recognized Hispanic real estate brand. Prime territories are available nationwide. “

“Casa Latino Real Estate, which began operations in 2005 as a single real estate agency in Connecticut is about to make history.

By this time next year, it is expected that Casa Latino Real Estate offices will be found in cities and towns from coast to coast, and will be the first and only nationally recognized Hispanic real estate brand.

Southbury, CT based Casa Latino Franchise Corporation has acquired Danbury, CT based Casa Latino, LLC for an undisclosed amount of cash and stock. Casa Latino, LLC operates a residential real estate agency in Danbury, CT with additional offices slated to open by the 4th quarter in Bridgeport, New Haven, and Waterbury, CT.”

“Casa Latino Real Estate and Mortgage Services, one of Connecticut’s newest and most promising real estate agencies has announced the launching of its new website.

The new site at www.CasaLatino.com is available in English, Spanish, and Portuguese and allows users to search for available properties, review helpful home buyer and home seller information, and even order a free credit report….”

Please note some (many) sites require registration. Many times it is free.

“The real estate business in Connecticut has a new player. Casa Latino, LLC, an exciting new real estate agency has opened its doors in Danbury.

The real estate agency was created by local real estate and mortgage professionals to serve the Hispanic community in a way they’ve never been served before.

Company co-founder and President Edwin Rivera has been catering to the varied needs of this community for many years. Over the last few years he has assisted hundreds of families with life insurance needs, financial planning and mortgage financing. “Edwin is intimately aware of the cultural differences presented by a diverse Latino population” said co-founder and current CEO Robb Heering, the Southbury attorney who founded and still leads Fortune Lending Group, LLC, a $100 million dollar residential and commercial mortgage company. He added “Edwin has great leadership skills, a grasp on the local market, and a sincere dedication to the Hispanic community.” Heering, whose 20 year career in real estate began as a real estate attorney for UPS headquarters, has spanned every aspect of the business, including real estate law, commercial and residential mortgage financing, and real estate brokerage, said “just saying ’se habla espanol’ is not good enough. These families need professionals who can properly advise and assist them in achieving the dream of home ownership.” Heering commented that “These clients represent a powerful sector of the market. They should be treated with the respect they deserve. The fact that some can’t document assets or income is a cultural phenomenon, not a crime. We strive to negotiate fair real estate prices and we assist our buyers in obtaining appropriate financing….whether through our affiliated mortgage company or with any bank or mortgage company of the buyers’ choosing.”…”

Please note some (many) sites require registration. Many times it is free.