Burger King Corp. Presents FÚTBOL KINGDOM(SM)
Burger King Corp. (NYSE: BKC) today announced the roll-out of FÚTBOL KINGDOM(SM), a series of innovative, street level fútbol events to be held in eight markets across the United States throughout August and September 2008. The interactive FÚTBOL KINGDOM(SM) experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
The free events will provide families and soccer enthusiasts with a unique and exciting experience featuring SOCCERSHOWDOWN, an internationally known team of champion freestyle and street ball players direct from Europe in their U.S. debut. The FÚTBOL KINGDOM(SM) center court will feature SOCCERSHOWDOWN’s amazing freestyle show along with interactive head-to-head demonstrations. The players will also teach these world famous SOCCERSHOWDOWN “ground moves” in clinics.
“FÚTBOL KINGDOM(SM) demonstrates BKC’s ongoing commitment to establish innovative partnerships and offer exceptional experiences to our Hispanic consumers. These unique, never-before-seen events also promote active lifestyle choices and provide families with a venue to spend time together in a fun, energetic setting,” said Alexandra Galindez, director, multi-cultural marketing for BKC. “Best of all, these exclusive soccer events are free to everyone, so we encourage participants to spend a fun-filled day outside with us.”
Surrounded by an array of thrilling challenges and activities, attendees will have the opportunity to participate in off-the-wall games such as: Binocubol, Esfera de Oro, and the skills challenge areas of Campo de Conquista (obstacle course); Powerbol (power & accuracy) and Matapenales (blocking ability). All of these activities will be accompanied by non-stop, high-energy music. Event goers are encouraged to participate in the various activities for a chance to receive Dr Pepper(R) and BURGER KING(R) giveaways. In addition, BURGER KING(R) treats and Dr Pepper(R) product sampling will be available at selected events, while supplies last.
FÚTBOL KINGDOM(SM) 2008 tour schedule includes the following stops:
August 3 - South Street Seaport (New York, N.Y.)
August 10 - Plaza Garibaldi (Chicago, Ill.)
August 17 - Golden Gate Park (San Francisco, Calif.)
August 24 - Placita Olvera (Los Angeles, Calif.)
September 7 - Cherry Island Soccer Complex (Sacramento, Calif.)
September 14 - Dick’s Sporting Goods Park (Denver, Colo.)
September 21 - Moody Park (Houston, TX)
September 28 - Tropical Park (Miami, Fla.)For more information about FÚTBOL KINGDOM(SM), visit www.futbolkingdom.com .
ABOUT BURGER KING CORPORATION
The BURGER KING(R) system operates more than 11,400 restaurants in all 50 states and in 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company’s Web site at www.bk.com .ABOUT SOCCERSHOWDOWN
SOCCERSHOWDOWN (SSD) is an internationally renowned organization focused on soccer entertainment, and the cornerstone to fútbol performers Soufiane “2Zani” and Kenan “Rathinho,” creators of freestyle soccer. SSD’s mission is to continuously offer innovative and creative concepts within the soccer industry. “
“Potential advertisers and marketers can learn about the new media options that can help them advertise their brands more effectively,” said SAVisión Chair Diane Huth. “The Upfront will provide great savings through Upfront media packages offering unique sponsorship and early-commitment rates previously available only to attendees at the New York Upfronts.”
More than 400 local and regional advertising and marketing executives will be attending, as well as TV network executives, producers, ad agencies, marketing firms, advertisers, and major corporations. “This historic Upfront offers access to information to the local advertising community, allowing local clients and agencies to take advantage of great savings and unique ad and sponsorship opportunities not previously available to them. It also provides a fabulous overview of the market and media options to general market advertisers who may not be well informed of the importance, dynamics and media offerings that can help them to effectively communicate to the large and growing Hispanic market.”
- Attendees will gain new insights about the size and dynamics of the large and rapidly growing Hispanic market and media options available to reach them, both nationally and in Texas.
- Attendees will be exposed to innovative new programming options that will debut with the fall TV season, and have the opportunity to sponsor programs, make cost-effective “Upfront” media buys or even place their brands on-air in co-production agreements.
- Attendees are provided with an unprecedented opportunity to meet and speak with leading network executives face-to-face to express opinions, seek information and propose partnership programs.
- Sponsors gain access to hundreds of affluent and influential customers who are active professionals working in the local marketing and advertising community.
- Entertainers are donating their services to gain exposure to scores of decision-makers who select spokespeople, soundtracks, music scores and performers for films, programs and commercials produced locally.
The Upfront will be held 5:30-10:30 p.m. Thursday, June 5, at the Scottish Rite Auditorium. At the Media Fair, scheduled 5:30 to 7:00 p.m., network representatives will meet one-on-one with potential advertisers. Network presentations follow in the theater.
Entertainment will be provided by popular Latin group Pochimex, Mariachi del Pueblo, harpist Juan Cabrera, and Mexican actress and singer, Rosalinda Risso, and the Trio Janítzio. Radio celebrity Sonny Melendrez will be the Master of Ceremonies.
Co-sponsors include The Advertising Federation of San Antonio (AdFed), the San Antonio Hispanic Chamber of Commerce (SAHCC), The Association of Hispanic Ad Agencies (AHAA), and National Hispanic Professionals Organization (NHPO). HispanicAd.com, the leading online source of news and information for the Spanish-language advertising industry, is also a major sponsor.
Attendees will include leading media directors from key Hispanic ad agencies and marketing companies in the region who have agreed to form the Upfront Ad Council, assuring SAVisión organizers have the support of key agencies and advertisers.
More than 13 agencies with national Hispanic clients operate in the South Texas region, creating Spanish-language advertising for a host of iconic brands, including Burger King, Coors, Miller and Budweiser, Mazola Corn Oil, Fisher-Price Toys, Coca Cola, Procter and Gable, Unilever, Dial, Las Vegas Visitors and Convention Bureau, and many more. The region also is home to many large corporations, including AT&T, Dell, HEB, and Republic National Distributing Company, all with extensive Hispanic ad programs.
Additional event sponsors include HEB, Republic National Distributing Company, Brown-Forman (distiller of Jack Daniels), Absolutely Everything Catering, Accu-Print, Marie Ferrante (graphic designer), Wickley Advertising, TMS Total Media Solutions, The Wedding Connection, and many other companies who have donated goods and services to ensure the event’s success.
Ticket prices range from $45-$60. Proceeds of the Upfront fund college scholarships and internships for local marketing students.
Attendees can register on the SAVisión website, www.savision.org. For more information, contact Diane Huth, SAVisión Chair, 210-601-7852, dxhuth@valassis.com, or Scott Keeler, Upfront Chair, 210-859-6914, scott.keeler@citcomm.com.
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Bromley Communications, LLC Earns Two Honors in One Week
Bromley Communications, LLC has taken top
honors in the Spanish language category at the 2008 Radio Mercury Awards
and second place at the 2008 O’Toole Awards for Creative Excellence. The
winning entry at the 2008 Radio-Mercury Awards, which took place last week
in Los Angeles, was Pizarra produced for Continental Airlines.
“Having previously won the Radio Mercury Award and being a finalist during
the last few competitions, it’s great to see the agency recognized again in
this underated medium,” informed Catarino Lopez, Chief Creative Officer of
Bromley Communications, LLC.
For taking top honors the agency was awarded the $5,000 Spanish-language
prize. The prize will be used to fund creative initiatives by the agency.
Additionally, the agency was awarded second place at this year’s O’Toole
Awards for Creative Excellence sponsored by the American Association of
Advertising Agencies (AAAA). The awards were presented during the 90th
annual AAAA’s Leadership Conference held in Laguna Niguel, California.
“Our agency’s 360 approach ensures holistic campaigns that are consistent
with the high caliber of work we produce across multiple mediums for all
our clients,” stated Ernest Bromley, Chief Executive Officer of Bromley
Communications, LLC. “These awards are a reflection of our commitment to
excellence.”
A panel of volunteer AAAA members judge the creative work produced within a
calendar year by each nominee. Bromley Communications, LLC submitted four
individual pieces that showcased the agency’s breadth of work: Fogata
(Continental Airlines), Fourth King (Burger King), I Am for Yoplait
(General Mills, Inc.) and Videojeugos for Always (Proctor and Gamble).
The agency took top honors in the Multicultural Award category in 2005.
About Bromley Communications, LLC.
Bromley Communications, LLC. is a full-service integrated communications
agency offering all aspects of advertising, public relations and promotions
targeted to the Hispanic consumer. With headquarters in San Antonio and
offices in New York, Miami, and Los Angeles, the agency is known for
delivering measurable business results for its clients through great
creativity across integrated marketing disciplines. Bromley Communications’
prestigious client roster includes Procter & Gamble, Astrazeneca, Burger
King, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other
blue chip clients.
Burger King investigates e-mails slamming farmworker group
The Miami-based fast-food chain said it is also looking into e-mails apparently sent from its own server that were sympathetic to the group.
A newspaper said last week on that the blog postings were reportedly made by Stephen Grover, the No. 2 burger chain’s vice president for food safety, quality assurance and regulatory compliance. He has been a key part in the company’s feud with the farmworker group, the Coalition of Immokalee Workers, over improving work and wage conditions for tomato pickers.“*
Immigration rally to support tomato pickers - Riverside, California
Two- to three-dozen members of the UC Riverside chapter of MEChA plan to gather around 5 p.m. outside a Burger King at 2167 University Ave., where they will call for a boycott of the restaurant chain and Chipotle Mexican Grill over the wages paid to tomato pickers, said UCR MEChA spokesman Omar Aguiar.”*
Farm worker advocates to present Burger King with petitions
The presentation of the petitions, collected from all 50 states and 43 countries, came the same day that a newspaper reported a top Burger King official used his young daughter’s e-mail address to spread misinformation about the farmworker group.
“We want Burger King to come to the discussion table and enter into an agreement with the coalition,” said Gerardo Reyes, a farmworker and member of the group, the Coalition of Immokalee Workers. “We are making the same demands we have made of the rest of the fast-food industry.”"*
Suenos LLC and Cambria Suites Hotel Break Ground in Oklahoma City
Suenos LLC of Oklahoma officially broke ground for a 134-room Cambria Suites hotel to be located at 4410 SW 19th Street in Oklahoma City, Okla. Ground breaking ceremonies were held today at the construction site with business, community and government leaders in attendance. The construction of the Cambria Suites hotel is scheduled to be completed by January 28, 2009.
“As residents of Oklahoma City, Pat and I are excited about strengthening our ties to the Oklahoma City community,” said John C. Lopez, managing partner of Suenos LLC. “Our development of this Cambria Suites hotel allows us to continue contributing to the progress and economic development of our city.”
John and Pat Lopez are founders and Board Chairman and Secretary, respectively, of Lopez Foods, Inc. (LFI) of Oklahoma City. The meat processing company employs approximately 1,000 associates at its corporate headquarters and three plants located in Oklahoma City, Okla.; Columbus, Neb. and Caryville, Tenn. LFI’s customer base includes premier restaurant chains such as McDonald’s, Burger King, Sonic and Applebee’s, as well as grocery and membership stores such as Wal-Mart, Kroger, Target, Costco and Sam’s Club.
“Cambria Suites is a great fit for business and leisure travelers to Okalahoma City and we are pleased to add it to the list of cities throughout the country that Cambria Suites can call home,” said William Edmundson, brand president, Cambria Suites. “This is the first of five Cambria Suites hotels under development with Suenos LLC and its principals, John and Pat Lopez and we look forward to continuing to build our business relationship with these highly respected local entrepreneurs.”
“As we continue to drive development in top urban markets John and Pat Lopez are exactly the type of developers that we’re looking for in building the Cambria Suites brand,” added Brad LeBlanc, vice president, franchise sales, Cambria Suites.
The Cambria Suites hotel brings the latest in hotel innovation to the Oklahoma City area. Cambria Suites, an all-suites hotel, boasts a stylish design and guestrooms that are 25 percent larger than standard hotel rooms. Hotels offer the latest in technology, from a large-screen television in the open, airy two-story lobby to two flat-screen LCD TVs, CD/DVD player, and MP3 jack in the guest suites and complimentary wired and wireless high-speed Internet access throughout the property.
“This is yet another great milestone for John and Pat Lopez, the Cambria Suites brand and future Hispanic developers,” added Raul Fuentes, director of emerging markets, Choice Hotels. “The combination of a strong hotel market like Oklahoma City with a dedicated developer such as Suenos LLC is paramount to the growth of this brand.”
All Cambria Suites hotels include Reflect, a casual dining and gathering area that features a full barista coffee bar and serves breakfast and dinner; Refresh, a state-of-the-art fitness center with an indoor pool and spa; and Refill, a 24-7 convenience store that stocks freshly prepared “grab ‘n’ go” salads and sandwiches, as well as typical convenience store fare and healthy and organic foods. In addition, all hotels offer more than 1,000 square feet of meeting space. Every Cambria Suites hotel is committed to operational excellence and features the Cambria Pledge, an unconditional 100-percent satisfaction guarantee.
For more information about Cambria Suites, visit the Cambria Suites website at www.cambriasuites.com. As of December 31, 2007, 65 Cambria Suites hotels were under contract in 26 states nationwide and in CanadaAbout Choice Hotels
Choice Hotels International franchises more than 5,500 hotels, representing more than 450,000 rooms, in the United States and 37 countries and territories. As of December 31, 2007, 1,004 hotels are under development in the United States, representing 79,342 rooms, and an additional 89 hotels, representing 8,640 rooms, are under development in more than 15 countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide.Additional corporate information may be found on Choice Hotels Web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International. “*
*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish
*From: http://hispanicad.com
Traducido: usando Google o Altavista/Babel Fish
Burger King launches diversity oriented print marketing campaign - Hispanic MPR
Republica, BKS’s designated agency for diversity issues, developed the marketing and communications initiative for Burger King Corporation. According to a BKC spokesperson Burger King representatives are “still finalizing our media plan but we will be putting ads in such publications as Poder and Hispanic Enterprise. Currently the ad campaign does not have an online component.””*
*From: http://www.hispanicmpr.com
Traducido: usando Google o Altavista/Babel Fish
Wal-Mart is Mexican, too - Puerto Vallarta
The Wal-Mart, which opened in 2002, is a looming presence. If you arrive here by cruise ship, as I did, the vast, stadium-size Wal-Mart and accompanying Sam’s Club is the first thing you see when you dock and the last thing you see when you leave. Far more so than the cathedral or city hall, it is the focal point from which directions are given, even by the locals; what you are looking for is either near the Wal-Mart, behind the Wal-Mart or beyond the Wal-Mart. The destination boards on many city buses say, simply, “Wal-Mart.”"*
Burger King Corp. Scores with Young Athletes
“Burger King Corp. announced today its support of Hispanic heritage and Hispanic culture with the sponsorship of several community initiatives. These initiatives, for soccer fans of all ages, have taken place across the nation as a prelude to National Youth Soccer Month. The sports events have allowed aspiring athletes to compete in MLS ¡Futbolito!TM Tournaments, participate in special community events, as well as provided VIP treatment to several hundred youth and their parents at select SuperLigaTM games.
Today marked the last event in Los Angeles and the kick-off of National Youth Soccer Month. As part of the Fifth Annual National Youth Soccer Month, numerous clinics and games are scheduled to educate the public about the joys, rewards and benefits of youth soccer. Additionally, a variety of resources are offered by community partners to encourage kids to get involved. The goals during this month are to raise awareness of youth soccer; emphasize soccer as the number one youth participation sport in America and a leading contributor to the healthy lifestyle of millions of American families; bring kids and families of all ages and all abilities together for fun, friendship and fitness; and highlight the various programs available to children interested in participating in soccer, including inner-city, special needs, recreational and elite soccer programs.
Soccer has regained popularity during recent years among athletes, not only because of the superstars that have joined the game, but also because of the sport’s positive, character-building lessons. In the Hispanic culture, soccer has always been an integral part of life. The sport strengthens teamwork skills, encourages healthy physical activity and offers athletes of all ages a sense of accomplishment whether they play for the nationally acclaimed Los Angeles Galaxy, a local team in Los Angeles, or among friends in the neighborhood.
“Burger King Corporation recognizes the importance of physical activity and team sports ”” like soccer ”” as part of a child’s “healthy upbringing’,” said Alexandra Galindez, director for multi-cultural marketing. “Our desire is to help young athletes further develop their soccer skills and passion for the game by providing them with unique opportunities to compete in tournaments and meet some of their sports heroes.”
BKC, through its commitment to kids, sports and the community, is bringing athletics back to youth by sponsoring several soccer initiatives in conjunction with MLS W.O.R.K.S. Throughout the year, BKC made it possible for Hispanic adult and youth teams in 14 cities to be part of the MLS ¡Futbolito! TM Tournament by sponsoring the teams’ registration fees, uniforms and other soccer gear. Additionally, BKC honored a select number of youth and their chaperones from local community organizations with BK(R) style royal VIP treatment. The young fans received special recognition at select SuperLigaTM games, reserved seating during the game, and participated in post-game meet and greet opportunities with the soccer celebrities.
“As the demographic landscape continues to grow and change, so do the needs of communities and the kids that live within them,” stated Rick Castillo, Hispanic Youth Foundation board member. Physical and economic restraints often limit the reach and development of youth and it is great to see that companies like Burger King Corporation are taking an initiative to reach out to organizations like the HYF. With the help of BKC and its resources, more opportunities are made available to local children.”
This year’s program is the latest in a series of sports and soccer initiatives sponsored by BKC as it works to strengthen its support for Hispanic cultural heritage, youth and the community. The non-stop action will continue in November with a free community-wide outdoor fan-fest in conjunction with the 2007 MLS Cup in Washington D.C.
About Burger King Corp.
The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Holdings Inc., please visit the company’s Web site at www.bk.com.
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Former U.S. Hispanic Chamber Chief Joins Burger King’s Diversity Council - George Herrera
“George Herrera, a former president of the United States Hispanic Chamber of Commerce, has joined Burger King Corp.’s Diversity Action Council, the company said Monday.
Mr. Herrera is the newest member to join the Diversity Action Council, which is made up of Burger King professionals and outside business leaders. “
Creativity Is My Culture - Why I Didn’t Open a ‘Hispanic’ Shop - Gary Bentz
“In my professional career I have done a pretty good job at carving a niche for myself as a creative director in the so called Hispanic ad industry. As such, Ive brought my “Latino-ness” to the party. Ive brought insights to the Latin culture to help client partners be relevant to this segment of the population. And Ive enjoyed every minute of it. Ive had the honor of working with clients such Miller, Pepsi, Gatorade, Burger King, Verizon and General Motors, to name a few. With these clients, Ive had the opportunity to work with some of the best talent in the commercial world. It has helped me validate my position and my creative talent my portfolio is proof of that. It has also taught me something about culture.
Its all cool to address us Latinos in our own language and its OK to make the images livelier with bright colors and big bold letters. Im fine with bringing the family and the hot music to help connect. While this is the first instinctive approach to make sure everyone is on board with what must be in target, I dare to challenge those who think we Latinos live in that exclusive traditional box. “
ALEJANDRO CLABIORNE JOINS BROMLEY COMMUNICATIONS AS INTEGRATED TOUCHPOINT DIRECTOR
Bromley Communications announces the recent appointment of Alejandro Clabiorne of Integrated Touchpoint Director. In that newly-created position, Clabiorne will use his extensive media expertise to instill creativity across disciplines and agency departments.
The development of the specially-tailored position of Integrated Touchpoint Director will allow the agency to respond to the ever-evolving industry which demands a more cross-functional, holistic approach. Bromley Communications has a history of being at the forefront of Hispanic marketing, and incorporating diverse and innovative thinking, advanced technologies and direction to create compelling strategic campaigns are crucial to meet today’s needs.
“Alejandro brings great consumer and industry insights, both of which will help us formulate our agency’s long-term direction. His appointment will allow us to grow holistically, adapt to the media’s new landscape and leverage all of the assets of the organization in a way that delivers against client expectations,” stated Jessica Pantanini, COO for Bromley Communications.
With a strong multi-cultural background and understanding of the media’s fast-paced and ever-changing structure, Clabiorne will fill an important role at the agency. His passion for the Hispanic culture and media planning and cross-media platforms provide him with key insights to deliver fresh alternatives to reach consumers today.
Clabiorne, who was born in Dallas, is returning to his Texas roots after several years in New York City with Universal McCann, Wing Latino/MediaCom Latino and most recently, as Vice President – Group Media Director for MediaCom USA. He is a graduate of the elite Texas Media Program from the University of Texas.
About Bromley Communications Bromley Communications is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. With headquarters in San Antonio and offices in New York, Miami, and Los Angeles, the agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ prestigious client roster includes AstraZeneca, Procter & Gamble, Burger King, The National Pork Board, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other blue chip clients.
Joseph Pantigoso Appointed VP Managing Director, Bromley New York
Joseph Pantigoso, an international marketing communications specialist, was named VP/Managing Director for Bromley Communications. Pantigoso will head the agency’s New York office. Pantigoso fills the newly created position in response to the agency’s significant (more than 300%) growth in New York since Bromley Communications acquired Publicis Sanchez & Levitan in 2004.
His two decades of experience in general market and Latin American advertising, strategic brand consulting, span all aspects of client service, business development and management. Additionally, Pantigoso has proven expertise in branding for packaged goods and services categories.
“Joe brings an incredible mix of marketing and leadership experience, which will be a boon for our agency and our clients,” said Jessica Pantanini, chief operating officer for Bromley Communications. ”We are confident that his past success in developing innovative and effective campaigns is a clear indication of the future impact he will have on our New York office.”
Pantigoso began his advertising career at Lintas in New York where he worked on the Bayer Aspirin account which earned a Silver Effie in 1987. From there, Pantigoso moved on to Ogilvy and Mather before joining J. Walter Thompson. While there, he was promoted to Global Account Director and Regional Account Director for Latin America where he developed, tested, produced and launched global campaigns for several of the agency’s clients and earned nine international creative awards.
Most recently, Pantigoso had a stellar seven year career with Landor Associates, a recognized global leader in strategic brand consulting and design. He was Executive Director for the Latin American region and later, as Managing Director in Mexico City, he developed branding for cornerstone clients including Dannon, Modelo, Pepsico, Philip Morris and Procter and Gamble. As a result of his innovation and leadership, the Mexico City office became one of the company’s fastest growing offices in the network.
In addition to his numerous awards, Pantigoso was a frequent marketing guest lecturer at several universities in Mexico in addition to industry events. He has authored articles on branding for leading business publications. Pantigoso earned a Bachelor’s degree from Duke University and a master of arts in Latin American Studies from New York University.
About Bromley Communications
Bromley Communications is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. With headquarters in San Antonio and offices in New York, Miami, and Los Angeles, the agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ prestigious client roster includes AstraZeneca, Procter & Gamble, Burger King, The National Pork Board, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other blue chip clients.
Burger King Corporation Fires up Its Amps to Find the Next Latino Musical Sensation
“Burger King Corporation (BKC) presents what’s hot and what’s new in Latino music through the Tu Ciudad, Tu MÚsica(SM) talent showcase, which will provide aspiring musicians with the opportunity to be named the best local band in 10 U.S. cities.
The Tu Ciudad, Tu MÚsica(SM) talent showcase promotion will showcase popular local bands. Ten bands in each market will be pre-selected to battle it out onstage for a chance to win prize packages which include $2,500 in cash and the opportunity to get their music on area radio stations.
The talent showcase will launch in McAllen and will include stops in Dallas, Phoenix, Fresno, Houston, San Francisco, Chicago, New York, Los Angeles and Miami. A panel of local judges will determine winners of each competition. Selection criteria will be based on each band’s live performance, musical talent and crowd cheers.
“Burger King Corporation recognizes the importance of supporting rising talent in local communities,” said Alexandra Galindez, Director for Multi-Cultural Marketing. “This year, BKC embraces the diversity within Latin cultures by providing a platform for Latino music’s newest stars.”
The Tu Ciudad, Tu MÚsica(SM) tour organizers invite music enthusiasts to attend the free local concerts to support their favorite musicians. Fans can also win one of several prize packages by participating in a national sweepstakes sponsored by Telemundo Network Group. The grand prize is a trip for two to attend the final Tu Ciudad, Tu MÚsica(SM) concert in Miami.
As a proud supporter of Hispanic musical talent, BKC encourages Latin music’s emerging stars. For the past six years, BKC has sponsored promotional musical platforms to highlight the diverse artistic abilities of Hispanic entertainers among them “We Sing En Español”¦And English Too,” a historical and educational journey tracing Latin music roots that targeted middle and high school students.
For information on how to audition for your city’s Tu Ciudad, Tu MÚsica(SM) talent showcase competition, visit: http://www.burgerkingmusica.com“
MLS Announces Futbolito Schedule
“Major League Soccer today announces the return of one of the Leagues most successful grassroots initiatives, MLS Futbolito, the Leagues official 4-v-4 soccer tournament co-presented by Burger King, Panasonic and Sierra Mist. MLS Futbolito, celebrating its fifth anniversary, begins its 14-event tour on Sunday, April 29, 2007, in Miami, Fla.
MLS Futbolito is a series of all-day events targeting the Leagues growing multicultural fan base and represents the largest touring Hispanic event hosted by a U.S. professional sports league.”
It isn’t New York, but San Antonio is a Madison Avenue in its own right - (of Hispanic Marketing)
“There is no Madison Square Garden or endless strip of high-dollar designer shops here, but San Antonio has become a Madison Avenue in its own right in the eyes of the advertising industry.
Thanks to locally produced ads targeting the Latino market for Budweiser, Burger King, Circuit City and a slew of other household names, the city has developed a reputation as the Madison Avenue of Hispanic marketing.”
Carrols Restaurant plans 15 million IPO
“Carrols Restaurant Group Inc., the largest Burger King franchisee and operator of Hispanic restaurant brands Pollo Tropical and Taco Cabana, plans to sell 15 million shares in an initial public offering next week.
The company will sell nearly 5.7 million shares, and another 9.3 million shares will be offered by selling shareholders who will also grant underwriters the option to buy up to another 2.25 million shares to cover over-allotments.”
‘I hate this job,’ says Dallas fast-food worker
“Off a bleak and empty interchange midway through the Dallas sprawl stands a Burger King. It’s past midnight, the rain sizzles on the parking lot blacktop like frying bacon. A young woman is working the lobster shift at the drive-through window. She is overweight and wears pink lipstick.
“Nothing special,” she says of herself. “Nothing much.”
Gloria Castillo is 22, married, a mother of two, a Latina from the rough side of Dallas. She is on the low side of making it.”
“Burger King should yank an ad campaign for its monster XXL burger _ the caloric equivalent of eating 10 fried eggs _ because it violates a Spanish initiative against obesity, the Health Ministry said Thursday.
The ministry said it had been asking the fast-food chain to abandon the campaign for more than a week because the commercials go against an agreement signed by the Spanish Federation of Hoteliers and Restaurateurs, of which Burger King is a member.”
MLS Futbolito sells out New York event
“Major League Soccer today announced that the 2006 edition of MLS Futbolito, the official 4-v-4 tournament of MLS, set a record for most teams participating in a single event on Saturday. The 180 teams registered for this past weekend’s tour stop in New York, which constituted a sellout, made it the largest MLS Futbolito event since the program’s inception in 2003. MLS Futbolito, presented by Panasonic, RadioShack and Sierra Mist, is open to people of all ages and abilities. It is the centerpiece of a day-long soccer festival that includes food, music, sponsor elements and a chance to interact with soccer legends. Additional sponsors of the 2006 tour include adidas, Burger King, Honda, ICI Paints and State Farm.
MLS Futbolito is the largest touring Hispanic event hosted by any U.S. professional sports league, and recently expanded to 16 events in 15 markets with the addition of Phoenix and Philadelphia. The 2006 tour includes the following cities: Los Angeles (Chivas), Houston, San Antonio, Miami, Dallas, Salt Lake City, Philadelphia, Washington, D.C., New York, Chicago, Columbus, New Jersey, Denver, Phoenix, Los Angeles (Galaxy) and San Jose. The next stop on the 2006 MLS Futbolito tour is in Chicago on August 6, coinciding with the 2006 Sierra Mist MLS All-Star Game.”
Mexicans march in favor of U.S. migrants, boycott U.S. businesses
“MEXICO CITY – A day-long protest dubbed “A Day Without Gringos” drew thousands of Mexicans into the streets on Monday and kept many away from U.S.-owned supermarkets and fast-food restaurants to support rallies in the United States demanding immigration reform.
Some Mexicans said staying away from U.S. businesses was tough, and customers streamed into some branches of Wal-Mart, McDonald’s and Burger King in Mexico City.”
Burger King(R) Sizzles with High Voltage Reggaeton Campaign
“Reggaeton has been climbing the charts with its catchy fusion of reggae, hip hop, salsa and merengue. Now, the king of burgers is serving up what’s sizzling on the airwaves — reggaeton – as part of a new consumer promotion.
The BURGER KING(R) My Music, My Style promotion launches at the 2006 Billboard Latin Music Conference and Awards in Miami. As a major conference supporter, Burger King Corporation is co-sponsoring a Rhythm, Rap and Reggaeton panel and the pre-award show Billboard Bash. Prior to the South Florida event, Burger King Corporation conducted a multi-city sweepstakes to send consumers to the Billboard Latin Music Conference and Awards show and VIP parties. “
