HispanicTips » bromley communications

The NBA this month launched Éne-bé-a, a multichannel marketing campaign.

Tomas — Mon, 26 Oct 2009 16:14:17 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

ERNEST BROMLEY INDUCTED INTO ADVERTISING HALL OF FAME

Tomas — Wed, 14 Oct 2009 14:22:18 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Hispanic Public Relations Association(R) Honors Industry’s Best at 25th Anniversary Celebration

Tomas — Fri, 09 Oct 2009 18:14:04 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

TV Icon ‘Don Francisco’ and Others Draw 400 Attendees to the Seventh Annual Hispanic Television Summit

Tomas — Fri, 09 Oct 2009 18:07:17 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Bromley Communications Promotes Key Leadership in Account Planning – Paul Bryan to the position of VP, Director of Account Planning and Research

Tomas — Wed, 07 Oct 2009 14:04:39 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Western Union picks Bromley to manage Hispanic ad account

Tomas — Wed, 21 Jan 2009 17:23:42 +0000

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LatinWorks Wins Burger King’s U.S. Hispanic Account – Former Agency Bromley Communications Gains Western Union as Client

Tomas — Wed, 21 Jan 2009 15:54:28 +0000

MillerCoors Taps Bromley as Hispanic Media Agency of Record

Tomas — Tue, 25 Nov 2008 17:43:07 +0000

"MillerCoors today announced that San Antonio-based Bromley Communications won the competitive pitch to become its Hispanic media planning and buying agency of record. Bromley will lend its Hispanic media planning and buying expertise to MillerCoors within the newly formed dedicated media unit, MC Media. MC Media also consists of Draftfcb, Initiative and Kinetic.
"Winning with Hispanic beer drinkers is critically important to the success of MillerCoors and that's why we are ramping up our resources in Hispanic marketing," Jackie Woodward, MillerCoors vice president of marketing services, said. "The Bromley team demonstrated a great understanding and passion for developing creative media touchpoints with Hispanic beer drinkers. The fact that the agency's leadership with Hispanic consumers begins at the top, with Hispanic ownership, demonstrates the agency's unique ability to deliver for our brands."
Woodward noted that as MillerCoors new Hispanic media agency of record, Bromley, which is partly owned by Publicis Groupe, will plan and buy media focused against the Hispanic market in all media channels, excluding digital, across MillerCoors' entire brand portfolio. Additionally, Bromley's role as Hispanic creative agency for Coors Light remains unchanged. Joanne Davis Consulting and Media IQ assisted in the review.
Ernesto Bromley, president of Bromley Communications, said: "As part of MC media, with Draftfcb, Initiative and Kinetic, we look forward to helping MillerCoors increase its relevance to Hispanic consumers. We bring expertise, as well as a thirsty passion for winning in the beer business, and we look forward to a great partnership."
For more information about MillerCoors, please visit www.millercoors.com. "

Blogante News for Monday – June 9th, 2008

Tomas — Mon, 09 Jun 2008 20:49:34 +0000

Blogante News Essentials --»

Federal contractors must ‘E-Verify’ employees’ eligibility to work

Mexico’s War on Drugs is a Sham - Mexico’s strategy against organized crime is failing because it has not attacked the larger financial or political structure behind drug trafficking, writes La Opinión’s Mexico City correspondent.

U.S.-born children feel effects of immigration raids - Federal agents say they try to act humanely when a parent is arrested, but advocates charge that youngsters are often traumatized and are sometimes left without supervision.

Few Latin artists mobilize for immigration reform

Salsa dancing gets youth cred

Ex-slugger Jose Canseco becomes punch line

New Jersey landlord sued over renting to illegal immigrants

Both parties duck on immigration

Obama did not fare well against Hillary Clinton among Hispanics in the 2008 primaries, but the early indications are that he will do well among this increasingly Democratic group in the general election. The May data show Obama with a 62% to 29% advantage over McCain among Hispanics.

More Hispanics die on job than other U.S. workers - Study finds rate of work-related deaths overall has dropped since ‘92

States Take New Tack on Illegal Immigration (online title) vs. (newspaper title) Local Officals Adopt New, Harder Tactics On Illegal Immigrants - New York Times

Video of Hit & Run incident where the victim is Latino in Hartfort, Connecticut - (the worst part is that nobody helped)

Premium Press Releases

Hispanic Meeting & Event Planning Online Directory Launches - The Latino Speakers Bureau announced the launch of their Hispanic Meeting & Event Planning Online Directory, designed to serve the needs of this industry with speakers, professional services and small business resources that are valuable to their event success.

In-depth Focus --» view the latest 50 headlines or 25 excerpts

Education a challenge in small Mexican community with strong ties to Dallas

Immigrant Students: New arrivals face a hard road to finish high school

Immigrant Students - A year in the lifes immigrants

Still coming

Part Three: Students' backgrounds in their home countries greatly affect how they fare in American schools

Part Four: Running an urban high school, especially one with many students learning English, is a complex job

Part Five: The school year ends in a whirl of TAKS results, graduation and plans for the future

WAYS YOU CAN HELP! --» Spread the word about HispanicTips.com

More Great Blogante News From --» Top Stories | My Picks | Eye Openers | Did You Know Facts
+ don't forget to check out Blogante Business & Blogante Entertainment below - just scroll down

Denver promise of free college is breaking some hearts - Illegal immigrants graduating from high school find that the 2004 pledge won’t cover out-of-state tuition, and they’re not entitled to Colorado resident prices.

Tijuana’s elite flee to San Diego County to escape kidnappings and violence in Mexico

Plans for national Latino museum get underway

Mexican artists enrich, inspire Bay Area

In Memory of Maria Isabel Vasquez Jimenez and Her Unborn Child and All Farm Workers Who Have Died to Make our American Life Easier

Julieta Performs “Limón y Sal” and “Eres Para Mi” - MTV Unplugged: Julieta Venegas - Video

Latinos’, media’s effect on votes focus of book - The Mass Media and Latino Politics, Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004 - Federico Subervi-Vélez - (I recently met him and recommend this book)

Madrina-Padrino teaches traffic safety to Hispanics - El Paso

Sculptor Jorge Pardo: Is it art or furniture? - Why quibble? The Cuban-born artist’s fanciful imagination knows no bounds, and his works, no boundaries.

Central Florida’s Hispanic community grows in size, diversity - THE TOP HISPANIC GROUPS IN CENTRAL FLORIDA 1. Puerto Rican 2. Mexican 3. Colombian 4. Dominican

Activist Matriarch Isabel Rodriguez Passes - LA

Settlement in Latino voting case will set Modesto back $3 million - California

The Hispanic Institute Proposes CNN Boycott - Cites Lou Dobbs’ Anti-Immigration Crusade

Tuberculosis (TB) outbreak traced to imported Mexican cheese - Southern California

Varying data leave incomplete picture of immigrants’ progress - Dallas schools

Did You Know? Nationwide, about 20 percent of students were Hispanic in 2006, the latest year for which figures were available for ethnic groups, up from 11 percent in the late 1980s.

Did You Know? With regard to the ethnicity of US adult bloggers, BIGresearch found that 69.7% were white, 20% were Hispanic, 12.2% were African-American and 3.7% were Asian.

Did You Know? Internet ads may not influence the purchase, but they do drive consumers to the brand. Twenty-one percent of Hispanics ages 50 and older looked at Internet ads during the previous seven days prior to participating in the survey, compared with 15% of non-Hispanics the same age.

Election 2008 --» View the latest 50 headlines or 25 excerpts
(Are you registered to vote? Will you vote? You really, really should.)

Presumtive Presidential Nominees John McCain and Barak Obama To Speak at 2008 NCLR Annual Conference in San Diego

2008 LULAC National Convention Hosted at Nation’s Capital With Participation From the Presidential Candidates

Obama’s Race a Factor for Latino Voters? : NPR

Assessing Obama’s Appeal Among Latino Voters : NPR

Los Angeles Mayor Villaraigosa pledges his support to Obama

The McCain Doctrine for Mexico?

Maria Elena Salinas: What next for Latino Clinton supporters?

Seeking Latino vote, Obama reaches out to Joe Baca

GOP Club Tries To Organize Hispanics - NEW PORT RICHEY, Florida

Hispanic Caucus turns into shouting match between Obama and Clinton supporters - Texas

Obama leads in battle for Latino vote

Ruben Navarrette: Latinos will stick with Obama

Ethnic Media Cautiously Laud Obama’s Nomination

Besides black Christians, Obama has also reached out specifically to Hispanic evangelicals in addition to courting American Christian voters in general with his “God talk” and participation in faith forums.

Both parties duck on immigration

Obama needs to secure Hispanic vote before general election

Obama did not fare well against Hillary Clinton among Hispanics in the 2008 primaries, but the early indications are that he will do well among this increasingly Democratic group in the general election. The May data show Obama with a 62% to 29% advantage over McCain among Hispanics.

Richardson: Obama could boost Hispanic vote

On Treasure Coast, Hispanic voters swing to the left - Florida

Obama must make himself known to Hispanic voters

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Blogante Business more at: Business | Marketing | Real Estate | Media | Internet

LATINA Style Business Series Celebrates the 10 Year Anniversary Tour in Atlanta, GA

McDonald’s(R) Teams Up With Mexican National Soccer Team for 2008 U.S. Tour

Giovani Dos Santos and Bimbo Team Up for Healthy Hispanics

Camila Goes Mobile With Verizon Wireless - Offering Exclusive Tracks Only to V CAST Customers

Yahoo! Telemundo Reveals BUZZ-worthy Searches for May, Highlights Top 10 Searches in Three Popular Search Categories

Latin America’s Top 500 Companies from Latin Business Chronicle

Batanga Consolidates Online Operations

alPunto Advertising launches Jim Beam Bourbon to Mexican-Americans

Rokk3r Mobile launches in LatAM in & US Hispanic Markets

Plastilina lands New American Dimensions account

Federal contractors must ‘E-Verify’ employees’ eligibility to work

Coors Brewing Co. Continues Its Support of the National Puerto Rican Day Parade

Casa Latino and Fidelity National Financial Team Up to Assist Real Estate Professionals and Home Buyers

BROMLEY COMMUNICATIONS, LLC WINS SIX AWARDS FOR WONKA ARTE - Women in Communications, TPRA, PRSA Del Oro and PMA REGGIE

Yahoo! Launches Four New Sites in Chile, Peru, Colombia and Venezuela - Gives Yahoo! Hispanic Americas Network the Ability to Reach up to 90% of

Entravision Communications Corporation to Present at Wachovia’s 18th Annual Nantucket Equity Conference

Online Video Shakeout Continues: JumpTV and NeuLion Merge

As Housing Pauses, Immigrant Laborers Return to School to Expand Their Tool Belt

People Meters Causing Static for Advertisers

ACLU to Testify Before House Judiciary Subcommittee on Electronic Employment Verification

Terra Targets U.S. for First English-Language Launch

Latino Store Adds Diversity in the Aisles - Entrepreneur Alters Dumfries Plan After Prince William County Cracks Down on Illegal Immigrants

Before he left to head the U.S. Census Bureau, University of Texas at San Antonio demographer Steve Murdock warned that the Texas economy will be at risk if Hispanics don’t graduate in healthy numbers from high school and college.

Spanish Broadcasting System Announces Promotion of Joe Mackay in Chicago

New Hispanic chamber formed - Olympia Hispanic Chamber of Commerce

Among Spanish-language newspapers, the weekly El Sentinel won third place for entertainment sections, and reporter Alsy Acevedo won third in the “Hispanic success story” category. from the Florida Society of Newspaper Editors

Loya Insurance moves up to 19th on Hispanic 500 list - El Paso

Hispanic workers adjust to shift in sector by learning new skills

New Jersey landlord sued over renting to illegal immigrants

Entravision Communications shares sink to year low - Entravision Communications shares drop to 52-week bottom after Citi analyst downgrades stock

San Antonio Hispanic-owned firms are among the nation’s largest

New Mexico ranks fourth for most Hispanic-owned firms

How Being ‘There’ at Right Time Paid Off for State Farm Musicians - After Meeting at a Commercial Casting, Los Felinos Are Touring the Country With Fire Advertainment

More Hispanics die on job than other U.S. workers - Study finds rate of work-related deaths overall has dropped since ‘92

Despite Downturn, Hispanics Still Buying Big-Ticket Items - (Vertis study: “Tech-Savvy Hispanic Consumers More Apt to Purchase Big Ticket Electronic Items Than Non-Hispanics”)

Did You Know? Internet ads may not influence the purchase, but they do drive consumers to the brand. Twenty-one percent of Hispanics ages 50 and older looked at Internet ads during the previous seven days prior to participating in the survey, compared with 15% of non-Hispanics the same age.

Atlanta Hispanic-owned firms are among the nation’s largest

Blogante Entertainment+ more at: Entertainment | Musica

Camila Goes Mobile With Verizon Wireless - Offering Exclusive Tracks Only to V CAST Customers

Emilio and Gloria Estefan Honored at Star-Studded FedEx/St. Jude Gala to Benefit St. Jude Children’s Research Hospital

Sin Bandera, el último adiós

Jessica Alba has a baby girl - Honor Marie Warren

Cristián de la Fuente gets better and is ready to dance

The father of Susana González’s unborn child, says the actress has kicked him to the curb

Silvia Pinal: Luis Miguel still has not recognized Michelle Salas as his daughter

Valeria Liberman seen with another man

Latinos conquer Broadway with “In the Heights”

Jennifer Lopez and Marc Anthony are in Russia for the Muz TV awards

Few Latin artists mobilize for immigration reform

Salsa dancing gets youth cred

Two ‘ageless’ Latina performers reunite for a good cause — fun - Carmelita Tropicana and Marga Gómez

Films delve into issues Latinos face - Cinema Latino Film Festival in Colorado Springs

The Legendary Sergio Mendes Delves Deep Into The Sounds Of Brazil With The June 10th Release of ENCANTO (“Enchantment”)

Julieta Performs “Limón y Sal” and “Eres Para Mi” - MTV Unplugged: Julieta Venegas - Video

Wisin and Yandel, Two Romeos Romancing the World to a Reggaetón Beat

Blogante News from all the other categories - View all categories | states | metros | sitemap -- special mention to immigration

Latino Voter Surge Propels Working Family Candidates - SOL’s Get-Out-The Vote Campaign Part of State Wide Push on Behalf of Candidates That Address Issues That Matter to Working Families

Patricia Phelps De Cisneros, Carlos Fuentes, and Peter Munk Honored at Americas Society 28th Annual Spring Party

Selecciones, the American Heart Association’s Go Red For Women and Macy’s Reach Hispanic Women with Message of Heart Health

Presumtive Presidential Nominees John McCain and Barak Obama To Speak at 2008 NCLR Annual Conference in San Diego

Latina Author Lauded for First Novel - San Gabriel author Cecilia Samartin presented prestigious award by International Latino Book Awards

US lawmakers to review Mexico aid terms

Nicaraguan rebel icon launches hunger strike - A former Sandinista guerrilla leader declared a hunger strike to protest what she calls the Nicaraguan government’s authoritarian shift.

Leftist thinking left off the syllabus - Francisco Marroquin University is a bastion of libertarianism, drawing potshots from both sides of the political spectrum.

Former Mexico gov guilty of drug charges

Overcrowding for immigrant detainees to end at Otay facility - San Diego

Santa Ana could gain a Latino police chief if Paul Walters gets sheriff’s post

Tertulia Magazine Panel at the Latino Book & Family Festival

Eco-Cycle outreach targets Longmont Latinos

Court rules for legacy of Juana Briones! - Palo Alto, California

Colombia: Indigenous Self Defense in Times of War

Jail’s first Latina sgt. to be honored- New Jersey

Number of Hispanics killed in Prince George’s County rises - Maryland

Throngs line Fifth Avenue for Puerto Rican parade -NYC

Lawrence’s Miss Hispanic Week makes history - Massachusetts

Hispanic Latino Minority Health Coalition Director Takes Lead in Obesity Prevention - Indianapolis

Study shows Latinas have highest birth rate

Writers focus on Midwest Latinos - Kansas City-based Latino Writers Collective

Hispanic Leaders Convention comes to a close in Spain

Governor appoints panel on immigration - Rhode Island

Festival Latino adds admission - Organizers cut hours, land major concert (Los Huracanes del Norte and Lucero Terrazas) - Columbus, Ohio

Latino organizations to host gubernatorial debate focused on Hispanic issues - Delaware

Councilman Pushes English-Only Ordinance - Nashville, Tennessee

Bishop Cantú’s teachers remember their former pupil

San Diego State University is No. 6 in nation in Hispanic graduates

Danny Villanueva’s greatest kicks, then and now - Dallas Cowboys

Hispanic groups to hold rally against Tam for slur - Hawaii

Over the weekend University of New Mexico hosted the Latino Higher Education National Policy Summit, gathering more than 100 administrators, officials and students from across the nation.

Hispanic leaders in Oklahoma are running for election to seats in the state Legislature.

States Take New Tack on Illegal Immigration (online title) vs. (newspaper title) Local Officals Adopt New, Harder Tactics On Illegal Immigrants - New York Times

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

BROMLEY COMMUNICATIONS, LLC WINS SIX AWARDS FOR WONKA ARTE – Women in Communications, TPRA, PRSA Del Oro and PMA REGGIE

Tomas — Mon, 09 Jun 2008 16:56:57 +0000

"Nestlé's Wonka Arte Day of the Dead program just reeled in its sixth industry award. The Association for Women in Communications handed out two Proliner Awards to the Bromley Communications campaign last night at the Westin Riverwalk Hotel. The Wonka promotion was a winner in both the Marketing and Public Relations categories. Earlier this year, the Wonka Artecampaign won two Silver Spurs at the Texas Public Relations Association (TPRA) annual conference in San Antonio. The innovative youth-oriented Wonka program won top honors in both the multicultural and marketing PR categories. Only one other campaign, National Breast Cancer Awareness Month 2007, was recognized with two Silver Spurs. Gilberto Gutierrez, Wonka marketing associate, presented the Wonka Arte case study as part of TPRA’s professional development seminars held at the statewide conference. “Wonka is all about self expression which is also what Day of the Dead is about,” he said. “It’s about honoring culture and tradition, but keeping it fun and relevant to youth.” A fifth Public Relations industry recognition was bestowed at the Sixth Annual Public Relations Society of America (PRSA) Del Oro Awards Banquet. Bromley’s PR campaign for Wonka won the highest award, La Plata, for one of the best campaigns conducted by a San Antonio-based PR team. The Del Oro Awards follow the same goals, mission and guidelines of the national PRSA awards. Stellar campaigns must exhibit extraordinary research, preparation, execution and results. On the Promotions front, the program won a Silver award in the multicultural category at the national REGGIE awards ceremony held at the Promotion Marketing Association (PMA) Annual Integrated Marketing Conference in Chicago. The REGGIEs are dedicated to recognizing superior thinking, creativity, execution and results across the entire spectrum of promotion and integrated marketing. Bromley Communications initiated Wonka Arte in 2005 as a community relations program for Hispanic tweens in southern California. The pilot program won two Silver Spurs that year, among other industry accolades. In 2007, Wonka Arte evolved to focus on creativity unveiled through Day of the Dead altar building and skull decorating. The program expanded to include an online component to reach tweens nationwide as well as a retail extension."

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Blogante News for Thursday – May 29th, 2008

Tomas — Thu, 29 May 2008 16:20:33 +0000

Blogante News Essentials --»

In Miami, Spanish is becoming the primary language

Rufino Tamayo painting sells for $7.2 million, sets record for Latin American art

“A certain segment has basically been feeding a kind of xenophobia. There’s a reason why hate crimes against Hispanic people doubled last year,” Obama said. “If you have people like Lou Dobbs and Rush Limbaugh ginning things up, it’s not surprising that would happen.”

US border governors seek action on security, crime fighting as Mexico faces wave of violence

‘Viva Hollywood’ winner Berto Colón trashes VH1 show

End of Cuba’s ‘tourist apartheid’ leaves vast racial divide - Cuba has lifted the ban that kept locals from tourist hotels, but a trip to Varadero showed the only Cubans at the resorts were outside, begging for handouts.

Clinton: No Vote for Puerto Rican Vets “An Injustice and an Insult” - From The Road

UNDER THE SAME MOON (LA MISMA LUNA) 2007 Sundance Film Festival Crowd Pleaser, Arrives On DVD June 17 from Fox Home Entertainment

Judge rejects Farmers Branch ordinance on renting to illegal immigrants

There’s lots to celebrate at Chicano graduation - Cal State Bakersfield

More Blogante News From --»Top Stories | My Picks | Eye Openers | Did You Know Facts

Texas cities join suit against Mexico border fence

Family’s tea strikes familiar chord with fans - Tomandote

South Florida Hispanics split evenly among Democrats, Republicans - new data from Democracia USA

US system of deportation inhumane - Immigrant rights under threat by poor detention and deportation procedures

Man accused of buying Mexican babies to sell to U.S. couples

Dole, Hagan spar over ad on immigration - Commercial features N.C. sheriffs praising senator for her help. Rival calls for reform. - North Carolina

With Migrant Workers in Short Supply, a Farmer Looks to Machines

Bush to Let Americans Send Cellphones to Cuban Relatives

Hispanic residents testify against Farmers Branch election system

Judge Orders Second Trial for Twelve-Year-Old Hispanic Boy - Durham, North Carolina

Corrections Officer Says He Was Fired For Being Hispanic - Osceola County, Florida

Election 2008 --» View the latest 50 headlines or 25 excerpts
(Are you registered to vote? Will you vote? You really, really should.)

“A certain segment has basically been feeding a kind of xenophobia. There’s a reason why hate crimes against Hispanic people doubled last year,” Obama said. “If you have people like Lou Dobbs and Rush Limbaugh ginning things up, it’s not surprising that would happen.”

Clinton: No Vote for Puerto Rican Vets “An Injustice and an Insult” - From The Road

Bill Clinton urges Puerto Ricans to vote

South Florida Hispanics split evenly among Democrats, Republicans - new data from Democracia USA

Blogante Business more at: Business | Marketing | Real Estate | Media | Internet

Family’s tea strikes familiar chord with fans - Tomandote

Study identifies acculturation as primary segmentation tool - Hispanic MPR

The Harry Fox Agency, Inc. (HFA) en Espanol Debuts Online

Aspen Latino Named Hispanic On-Premise Activation Agency for Absolut(R) Vodka

Mexican Advertisers Target Mexican Americans in the U.S.

Mexico blames California employer for death of vineyard worker

Mexican Retailer Soriana Selling Gigante Anaheim Store, Others

With Migrant Workers in Short Supply, a Farmer Looks to Machines

The Salt Lake Tribune launches Spanish paper - Ahora Utah

Azteca shifts production of U.S. newscasts to Mexico - The Spanish-language network lays off about 30 workers, including 19 in its news department, to cut costs.

Mega TV Reports Outstanding Results for May 2008 - WSBS Channel 22 Ranks Third in the Miami-Ft. Lauderdale DMA During Prime Time

Time Warner Rolls Out Three Hispanic Networks - Alterna TV Trio Launch In Operator’s Palm Desert Area

Bromley Communications, LLC Earns Two Honors in One Week

Blogante Entertainment+ more at: Entertainment | Musica

Erika Buenfil feels relieved now that everyone knows Ernesto Zedillo Jr. is her son’s father

Dulce María’s Big-Screen Debut

Edith González talks about her daughter’s father

‘Viva Hollywood’ winner Berto Colón trashes VH1 show

Conservative radio talk host Laura Ingraham welcomes daughter Maria Caroline - adopted from Guatemala

Keeping up with Kat Deluna

UNDER THE SAME MOON (LA MISMA LUNA) 2007 Sundance Film Festival Crowd Pleaser, Arrives On DVD June 17 from Fox Home Entertainment

El Mejor de lo Mejor - We Asked a Mexican to help us pick the best Anglo covers of Mexican tunes

Latino tribute show debuts - Producer hopes the high-energy song and dance routine will resonate with Hispanics - “Superstars Latinos,” at Dallas Events Center in Texas Station

Golden-age Mexican diva - Dolores del Rio stars in ‘La Otra’ on DVD

‘Chocolate Con Pimienta’ Comes to An End on Mega TV

Blogante News from all the other categories - View all categories | states | metros | sitemap -- special mention to immigration

Initiative Aims to Raise Awareness in the Hispanic Community on Gingivitis Prevention

Federal police rushed to hot spot in Mexican drug fight - Culiacan

UTSA, Blue Star host ‘Latina Voices’ panel May 29 - University of Texas at San Antonio

Border rights activist leaving Tucson for new post - Rick Ufford-Chase, founder of BorderLinks

Immigration raid on Iowa kosher meat plant felt in Houston

House bill would keep immigration status out of admission - North Carolina

Cuban Newspaper Pushes Beyond Party Line : NPR

AP opens photo exhibit, workshop for Cuban students and photojournalists

Activist raises awareness on illegal immigration - Annie Loyd in Arizona

Hispanics sought for scholarships - Florida

Hispanic Futures Conference on Sat., May 31 - Austin, Texas

The Menendez Method - (Sen. Robert Menendez of New Jersey)

About time! Reckless TV anchors put on spot

Concerns about immigration affect attitudes about public spending, University of California - Riverside study finds

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Bromley Communications, LLC Earns Two Honors in One Week

Tomas — Thu, 29 May 2008 13:08:32 +0000

"Bromley Communications, LLC has taken top honors in the Spanish language category at the 2008 Radio Mercury Awards and second place at the 2008 O’Toole Awards for Creative Excellence. The winning entry at the 2008 Radio-Mercury Awards, which took place last week in Los Angeles, was Pizarra produced for Continental Airlines. "Having previously won the Radio Mercury Award and being a finalist during the last few competitions, it's great to see the agency recognized again in this underated medium,” informed Catarino Lopez, Chief Creative Officer of Bromley Communications, LLC. For taking top honors the agency was awarded the $5,000 Spanish-language prize. The prize will be used to fund creative initiatives by the agency. Additionally, the agency was awarded second place at this year’s O’Toole Awards for Creative Excellence sponsored by the American Association of Advertising Agencies (AAAA). The awards were presented during the 90th annual AAAA’s Leadership Conference held in Laguna Niguel, California. “Our agency’s 360 approach ensures holistic campaigns that are consistent with the high caliber of work we produce across multiple mediums for all our clients,” stated Ernest Bromley, Chief Executive Officer of Bromley Communications, LLC. “These awards are a reflection of our commitment to excellence.” A panel of volunteer AAAA members judge the creative work produced within a calendar year by each nominee. Bromley Communications, LLC submitted four individual pieces that showcased the agency’s breadth of work: Fogata (Continental Airlines), Fourth King (Burger King), I Am for Yoplait (General Mills, Inc.) and Videojeugos for Always (Proctor and Gamble). The agency took top honors in the Multicultural Award category in 2005. About Bromley Communications, LLC. Bromley Communications, LLC. is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. With headquarters in San Antonio and offices in New York, Miami, and Los Angeles, the agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications' prestigious client roster includes Procter & Gamble, Astrazeneca, Burger King, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other blue chip clients."

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Association of Hispanic Advertising Agencies (AHAA) Rallies Industry Leaders to Tackle Portable People Meter (PPM) Challenges – FOXBusiness.com

Tomas — Tue, 20 May 2008 15:09:23 +0000

"AHAA Chairman Jose Lopez-Varela Announces Members of PPM Council

In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM: 13.01, +0.02, +0.15%), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accurately represents the Hispanic population and their listening behavior.

Members of the AHAA Council on PPM were announced, and those present recognized, at the Radio Ink Hispanic Radio Conference in Miami today. Members include:

Gloria Constanza

Partner, Chief Contact Strategist - d. Exposito & Partners

Jim Irvine

Sr. Director of Media Strategies - Lopez Negrete Communications

Tracy Decker

EVP, Media Director - GlobalHue

Tomas Ruiz

Director of Media Buying - Bromley Communications

Nancy Tellet

VP, Director of Media & Strategic Planning - Siboney

Oswald Mendez

Managing Partner, Integrated Communications - The Vidal Partnership

Jeanette Millan

Activation Director - MV 42��

Lula Olmedo

Media Director - Zubi Advertising

Raul Lopez

President - Phoenix Multicultural

Jeff Lieberman

President, Radio Division -Entravision

Ceril Shagrin

Senior Vice President, Corporate Research - Univision

Belia Jimenez

Director, Multicultural Research - ABC Radio Networks

Kathleen Bohan

VP, Research & Marketing - Univision Radio

Pio Ferro

National Program Director - Spanish Broadcasting System (SBS: 54.85, -1.05, -1.87%)

Stacie de Armas

Director, Office of Multicultural Business Affairs - Arbitron

Bob Patchen

Chief Research Officer - Arbitron

"We've assembled a team of Hispanic advertising and media heavy hitters that understand the critical importance of moving to electronic measurement while maintaining the integrity of our market," says Lopez-Varela. "The preliminary launch of PPM resulted in enormous declines in Hispanic radio audience size, station rankings, and time Hispanics spent listening to their favorite stations. Members of our industry have cited multiple flaws in the methodology, measurement (exposure to radio signal versus preference), design and implementation which all will be addressed by the AHAA Council on PPM."

Next steps for the Council will be a meeting of all representatives to lay out the concerns in-depth and begin developing a path to effective adoption of the new rating system. "Without reform, PPM implementation could have serious consequences for the Hispanic advertising and media industry," says Sanchez. "The Council will be a forum to unite our issues, identify problem areas and try to create resolution that will benefit everyone."

Lopez-Varela chose to make the announcement at The Radio Ink Hispanic Radio Conference following a panel discussion in which both he and Sanchez participated. The Radio Ink Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio and focuses on the issues, challenges and opportunities that Hispanic radio broadcasters face in serving their communities and their advertisers. "PPM is a hot topic at the conference and we want to ensure our media partners that AHAA is taking bold steps to ensure we are connected on this issue.""

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Next Generation of Talent in Hispanic Advertising Industry Honored as Rising Stars

Tomas — Tue, 22 Apr 2008 14:09:42 +0000

"Three young Hispanic advertising professionals received top honors among their peers Friday at the 24th Semi-Annual Association of Hispanic Advertising Agencies Conference. Launched last year, the Hispanic Media Buying and Planning Rising Star competition recognizes the boldly creative and emerging talent in the media buying and planning discipline within Hispanic marketing agencies.
This year's winners were: David Queamante, Group Media Director, Bromley Communications; Stephen Paez, Associate Media Director, Machado/Garcia-Serra Communications; and Ryan Gallacher, Media Planner/Buyer, Conill. AHAA agencies nominated their "rising stars," and finalists were selected based on the innovative approaches used to reach and connect with Latinos; results delivered to their clients; and their support in raising the profile of Hispanic media.
"It is incumbent upon each one of us in the profession to foster and develop up and coming creative youth in our industry," says Jose-Lopez Varela, AHAA chairman and CEO of ADN Communications. "We have a responsibility to acknowledge and show appreciation for the originality and unmarked enthusiasm from these talented professionals. These winners represent the future of our industry. They are setting the stage for how we interact with Latino consumers - infusing innovation and cultural insights into critical functions within our agencies."
Queamante, is considered "Best in Class" in the industry among his agency peers and clients, according to his nomination. His exemplary leadership, fearless approach to change and drive to lead innovation earned him the title of rising star. Queamante has an appetite for calculated risks and is in constant pursuit of what's new and different, challenging clients and team members to think "outside-of-the-box." His pioneering efforts in developing agency tools that define better connections with Hispanic consumers through multiple touchpoints are invaluable to his agency and are deserving attributes of this rising star in Hispanic advertising.
Twenty-six year old Paez, dominates the multicultural media buying profession with his development and implementation of thought-leading media strategies to reach bilingual, youth audiences and targeted tactics utilizing digital and mobile advertising techniques including SMS with viral extensions. According to the nomination, his effective media campaigns have earned MGS additional market responsibility for client South East Toyota client from one market to 10 and an increased investment of 248 percent within 4 years. Paez started as an intern and quickly made his mark on the MGS media division with his right-time delivery utilizing a broad range of media platforms.
In just two short years in the industry, Gallacher's skills, attention to detail, ability to juggle multiple duties and maintain excellence and his connection to both media and the clients' needs are already legendary at Conill and in the industry, according to the nomination. The young and ambitious Gallacher developed a unique integration evaluation system that improved a very ambiguous area of media and allowed his agency to better serve their clients. While the tool helps clients understand and appreciate the value of integrations as a valuable media extension for their brands and one that is now more effective and measurable with Gallacher's procedure, it is also influencing interaction with vendors. His innovation has earned him the respect of peers and mentors as well as the title of AHAA's rising star.
For more information about the Association of Hispanic Advertising agencies or for interviews with award winners, contact Elinor Kinnier, ekinnier@cmgresults.com, or 703-610-0204."

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Association of Hispanic Advertising Agencies :: Hispanic Advertising Industry Chief Passes the Gavel to New Leader (Jose Lopez-Varela) to Continue to Pursue Vision

Tomas — Tue, 22 Apr 2008 14:05:30 +0000

"Jackie Bird, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) and president/CEO of Winglatino, stepped down from her association post in the annual transition of leadership to a new executive on Friday. Jose Lopez-Varela, CEO of ADN Communications in Miami will spearhead the efforts of the Hispanic advertising industry during the coming year in his new role as AHAA chairman. Gisela Girard, president and COO of Creative Civilization -- An Aguilar/Girard Agency in San Antonio assumes the position of chair-elect and will take office as chair next April. Jessica Pantanini, COO of Bromley Communications and former AHAA Treasurer has been named the new Vice Chair, appointed to observe and participate in executive committee activities and decisions in preparation for the role of Chair-Elect next year.

During the 12 months under Bird's charge, the association tipped the 100-member agency mark and revised the strategic initiatives outlined two years earlier by the Board of Directors. Some of AHAA's key accomplishments under Bird's direction include implementation of the first annual AHAA salary survey specific to Hispanic marketing agencies; creating a partnership with Simmons Research and conducting qualitative and quantitative research supporting the Latino Identity project; publishing, with AdAge, a magazine supplement on the Hispanic advertising industry and AHAA; meeting with legislators to gain support for unbundling government contracts; executed a partnership with Nielsen to analyze what advertisers are spending in the Hispanic market versus the general market and will be releasing the results in May; and, plans to re-design the AHAA Web site.

AHAA taps into the expertise of its members and gains fresh perspectives for the association through its committee structure -- marketing communication; membership; research; public policy; creative; and touchpoint (media) -- developed and implemented Board-approved plans with an overarching emphasis on reaching and influencing corporate America. "With the support of so many members and volunteers, AHAA achieved great things this year," says Bird. "But there is so much more to accomplish in these very exciting and challenging times our industry is facing. We must remain robust and dynamic in our approach to reach and influence corporate executives."

Lopez-Varela and the newly elected officers, Girard, Pantanini, will form the executive committee joined by Carl Kravetz, chief strategic officer of cruz/kravetz:IDEAS and new AHAA Treasurer, and Patricia Gaitan, president of Chambers, Lopez and Gaitan and new AHAA Secretary. Bird will serve on the executive committee as well as Immediate Past Chair. They will continue to implement the strategic focus of the association based on the framework Bird and the Board created last year. Under the new leadership, the association will continue to make access to the C-suite the number one priority while adding more value to AHAA membership. Lopez-Varela wants to ensure that a large majority of active and new advertisers use AHAA member agencies for their marketing communications programs and spend a fair share of their budgets targeting the Hispanic market.

"I want to take the same approach with AHAA this year as we have taken at this conference -- continually rebooting and embracing new approaches," says Lopez-Varela. "I promise you that we will consistently examine the execution of each element relative to our goals to ensure our thinking is always fresh, inspired and relevant. Our next priority is to increase the significance of AHAA to you, our members. We want to provide the best-in-class tools and information to enhance our competencies so that our agencies are consistently sought and consulted for our expertise and knowledge of the Hispanic market."

Having moved through the ranks of AHAA leadership, Lopez-Varela understands the importance of maintaining stability and a single long-term focus for the organization while inviting new ideas and volunteers to the table. The AHAA Board established the Vice Chair position, which Lopez-Varela held two years ago, to help facilitate this continuity of vision.

Joining the Board this year are Carlos Garcia, of Garcia 360°, Matias Perel, CEO of Latin3, Ingid Otero Smart, president of Anita Santiago Advertising, Inc., and Daniel Marrero, Founder of CreativeOndemanD (COD). Continuing to serve on the Board are: Joe Zubizaretta, executive vice president of Zubi Advertising, and Daisy d'Exposito, d'Exposito & Partners. After serving two, three-year terms, Board members Manuel E. Machado, CEO/co-chairman of MGS Communications and Alex Lopez Negrete, CEO of Lopez Negrete Communications will turn over their duties as Board members to the newly elected officers.

"It has been an honor to serve our association and to learn from these exceptional professionals and wonderful friends," says Bird. "The dedication and commitment of these individuals is remarkable and I have tremendous respect and admiration for each of them. I look forward to continuing to serve AHAA and appreciate the continued support of members."

For a copy of Lopez-Varela's transition speech or to learn more about Hispanic advertising trends, please contact Elinor Kinnier, 703-610-0204 or visit http://www.ahaa.org.

"

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Eduardo Bono to Alma DDB

Tomas — Thu, 06 Mar 2008 16:29:12 +0000

"Eduardo Bono was appointed as Creative Director for the McDonald's account. Bono was born in Chicago, but grew up in Mexico City, and in 1999 went back to his hometown and ended up in Leo Burnett, where he worked for 15 years. In 2005 he joined Bromley Communications to head the Miami office creative team in the Burger King account. "

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Nielsen Establishes National Hispanic/Latino Advisory Council

tomasz — Thu, 28 Feb 2008 15:49:40 +0000

"The Nielsen Company, today announced the formation of a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the Company's efforts to recruit, measure and accurately report on Hispanic television households in the U.S. The first meeting of the HLAC is scheduled for March 4, 2008 in New York.

"Nielsen is committed to pursuing outreach efforts that are as diverse as the communities we serve in order to ensure that every viewing choice counts in the television ratings system," said Catherine Herkovic, Senior Vice President and Managing Director, National Television Client Services at Nielsen. "By providing invaluable third-party insight and expertise on the Hispanic community, the Hispanic/Latino Advisory Council will have an important role in helping us successfully achieve these goals."

"The U.S. Hispanic population has grown 19.4 percent in the last five years, and by 2050 it is estimated that one in every four people in the U.S. will be of Hispanic descent," said Ernest Bromley, President and CEO of Bromley Communications and a member of Nielsen's HLAC. "Nielsen should be commended for establishing this Council, which will be an important forum for representatives of the Hispanic community to share their thoughts on the issues that are most important to our businesses and our communities."

The HLAC is comprised of industry, community, and business leaders drawn from across the U.S. They include:

-- Jenny Alonzo, Executive Vice President, Marketing/Brand of Mio.TV
-- Dr. Juan Andrade, President and Executive Director of the United States
Hispanic Leadership Institute (USHLI)
-- Dr. David Hayes-Bautista, PhD, Professor of Medicine and Director of
the Center for the Study of Latino Health and Culture at the School of
Medicine, UCLA
-- Ernest W. Bromley, Chairman and CEO of Bromley Communications
-- Jose del Cueto, CEO of Del Cueto Media Group
-- Guarione M. Diaz, President and Chief Executive Officer, Cuban American
National Council, Inc.
-- Dr. Henry Flores, Senior Policy Analyst, William C. Velasquez Institute
-- Luis A. Miranda, Jr., Managing Partner of The MirRam Group, Inc.
-- Lillian Rodriguez Lopez, President of the Hispanic Federation
-- Catherine M. Pino, Co-Founder & Principal of D&P Creative Strategies
-- Susana Valdez, Chief of Staff to Mayor Manny Diaz, City of Miami

According to Nielsen, Hispanics remain the fastest-growing national segment of the population, with television households increasing by 4.4 percent in 2007 vs. the previous year.

Nielsen has implemented a number of quality initiatives to improve the training of its bilingual field recruitment staff, the translations of its materials for Hispanic television households and its understanding of the diverse Hispanic communities across the country. Last year the Company also established a first-of-its-kind relationship with the nationally recognized Hispanic research and policy organization, the William C. Velasquez Institute (WCVI). Their academic team of nationally recognized Latino social scientists worked with Nielsen to analyze all aspects of the Nielsen measurement system, including systems design, sampling, recruitment and field training."

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Think Tank M.A.T.T. to be Featured on Azteca America’s ‘Issues: Caras y Voces’

Tomas — Thu, 21 Feb 2008 16:33:24 +0000

"Azteca America, the fastest-growing Hispanic television network in the United States, is proud to present M.A.T.T. (Mexicans and Americans Thinking Together) on the February 25 broadcast of "Issues: Caras y Voces" (Issues: Faces and Voices), hosted by veteran Latino journalist Armando Guzman.

M.A.T.T.'s charter is to become "the voice of reason influencing policy to improve US/Mexico relations," with a mission to "encourage Mexicans and Americans to come together to bridge the gaps in understanding and quality of life so that we may truly prosper together." The February 25 segment features the group's CEO, Lionel Sosa.

Mr. Sosa was the founder of the precursor to Bromley Communications, the largest Hispanic advertising agency in the U.S., and has served as a Hispanic media consultant in six Republican presidential campaigns since 1980.

"Issues: Caras y Voces" features top leaders that impact the Hispanic community through one-on-one interviews conducted by Armando Guzman. Covering the White House and the Capitol for almost two decades, Mr. Guzman is one of the most respected correspondents in Washington. The interview forum airs every Monday evening during Noticiero Azteca America, the network news broadcast of Azteca America.

Past guests of "Issues: Caras y Voces" include: New Mexico Governor Bill Richardson, California Governor Arnold Schwarzenegger, Senator Mel Martinez (R-FL), Congressman Xavier Becerra (D-CA), Senator Harry Reid (D-NV), former Massachusetts Governor Mitt Romney, Arizona Governor Janet Napolitano, Congressman Jose E. Serrano (D-NY), Senator Bob Menendez (D-NJ), NIDA Director Nora Volkow, ACS President Elmer Huerta, Mexican Consul Enrique Escorza and Senator Ken Salazar (D-CO).

Don't Miss "Issues: Caras y Voces" Mondays during the evening and nightly transmissions of Noticiero Azteca America at 5:30 pm EST and PST / 4:30 pm CST; and 11:00 pm EST and PST / 10:00 pm CST.

Webcast repetitions are available at
http://www.aztecaamerica.com/corporate and
http://www.fundacionaztecaamerica.org.

The forum is also broadcast in Mexico on Proyecto 40.

About Azteca America and Grupo Salinas

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 62 markets throughout the United States.

Azteca America and TV Azteca are companies of Grupo Salinas, a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas, Grupo Salinas also includes Grupo Elektra, Banco Azteca, Afore Azteca, Seguros Azteca, Grupo Iusacell and Azteca Internet.

For more information, Visit: http://www.aztecaamerica.com/corporate

Azteca America is a Grupo Salinas Company.
Visit: http://www.gruposalinas.com

Grupo Salinas Media Contact:
Daniel McCosh
011 (5255) 1720-0059
dmccosh@gruposalinas.com"

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Grupo Gallegos, Dieste, Harmel & Partners And Vidal Partnership Are Most Awarded Winners at 9th Annual Advertising Age Hispanic Creative Advertising Awards – Press Release

Tomas — Tue, 06 Nov 2007 16:25:13 +0000

"Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board. The Best of Show winning spot, titled "Ketchup," pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. "The judges picked a Best of Show that showed that price promotions, which usually aren't very creative, can be winners if they are based on a clever idea," said Laurel Wentz, Advertising Age's international and multicultural editor. This year's competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch's Bud Light, which debuted on the Super Bowl this year. "We continue to raise the bar in creative excellence," said Jackie Bird, AHAA chairwoman and president of WingLatino. "The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren't creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers." The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier. For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald's/U.S. marketing. The awards show followed AHAA's fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El DÃa de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez. A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age. The complete list of Ad Age's 2007 Hispanic Creative Advertising Awards winners follows. TELEVISION GOLD -- Entertainment/Media: Comcast Triple Play "Ketchup", Grupo Gallegos, Long Beach, CA -- Grocery Products: Energizer e2 Lithium "Immortal," Grupo Gallegos, Long Beach, CA -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Ley de Gravedad", Grupo Gallegos, Long Beach, CA -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Suenos" "Risas" "Ley de Gravedad" campaign, Grupo Gallegos, Long Beach, CA SILVER -- Alcoholic beverages: Heineken "Lluvia," The Vidal Partnership, New York -- Automotive: Volkswagen "Confrontation," Creative on Demand, Miami -- Entertainment/Media: Comcast Triple Play "Pedro" Grupo Gallegos, Long Beach, CA -- Entertainment/Media: Comcast Triple Play "Ladron", Grupo Gallegos, Long Beach, CA -- Grocery Products: Clorox-Glad Force Flex Trash Bags "Trash Tamer", Dieste Harmel & Partners, Dallas -- Non-Alcoholic Beverages: Pepsi-Sierra Mist "Cash Register", Dieste Harmel & Partners, Dallas -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Suenos", Grupo Gallegos, Long Beach, CA -- Technology/Communications: Sprint "Silencio", The Vidal Partnership, New York -- Travel: Continental Airlines "Taller", Bromley Communications, San Antonio, TX BRONZE -- Automotive: Volkswagen "Kung Fu" "Timbales" campaign, Creative on Demand, Miami -- Entertainment/Media: MTV "Calle," La Comunidad, Miami -- Grocery Products: Clorox Disinfecting Wipes "Hide and Seek", Dieste, Harmel & Partners, Dallas -- Technology/Communications: Sprint "Todo Sobre Mi Familia", The Vidal Partnership, New York -- Travel: Continental Airlines "Espanol" campaign, Bromley Communications, San Antonio, TX TV (PUERTO RICO) SILVER -- Retail/Fast Food: Radio Shack-Memory Card "Gobernadores", Draftfcb, San Juan, PR BRONZE -- Grocery Products: Unilever-Ragu "Hindu", JWT San Juan -- Public Service: Alzheimer's Foundation "Polaroid", BBDO Puerto Rico RADIO SILVER -- Comcast Cable Latino "Media Naranja", Grupo Gallegos, Long Beach, CA BRONZE -- Tecate "Virus Estornudo", Grupo Gallegos, Long Beach, CA -- Comcast Cable Latino "Diga", Grupo Gallegos, Long Beach, CA NONTRADITIONAL/GUERRILLA MARKETING SILVER -- Personal Music "Paisa", Alma DDB, Miami BRONZE -- Personal Music "Directions" campaign, Alma DDB, Miami -- Personal Music "Voice Over" Alma DDB, Miami NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO) GOLD -- Amnistia Internacional "La Casa del Horror", JWT San Juan SILVER -- Toyota Yaris "Manijas", Badillo Nazca Saatchi & Saatchi, San Juan MULTIMEDIA/INTEGRATED BRONZE -- Comcast Triple Play "Mosca""Ketchup""Ladron" campaign, Grupo Gallegos, Long Beach, CA NEWSPAPER GOLD -- Procter & Gamble-Tide "Stains Attack: French Fry, Jam, Soup", Conill NEWSPAPER (Puerto Rico) BRONZE -- Amnistia Internacional "John Wayne Gacy""Ted Bundy" "Pee Wee Gaskins" campaign, JWT San Juan OUT OF HOME SILVER -- Procter & Gamble-Tide "Messy Things: Coffee, Ketchup, Wine"campaign, Conill OUT OF HOME (Puerto Rico) GOLD -- Verizon Wireless "Llamadas Interrumpidas: Mucho, Busca, Conmigo" campaign, Badillo Nazca Saatchi & Saatchi, San Juan MAGAZINE BRONZE -- Clorox-Pine Sol "Sniff", Dieste Harmel & Partners, Dallas MAGAZINE (Puerto Rico) SILVER: -- PR Alzheimer's Foundation "Forgotten Animals: Fish, Cage" campaign, BBDO PR BRONZE: -- Toyota FJ Cruiser "Laberinto", Badillo Nazca Saatchi & Saatchi, San Juan BEYOND HISPANIC GOLD: -- Anheuser-Busch Bud Light "Class," LatinWorks, Austin, TX SILVER: -- Chicago Latino Film Festival "Cowboys," Lapiz, Chicago -- Katrina Foundation "Bin Laden", La Comunidad, Miami BRONZE: -- Xtra Pine "The Cleaning Hunk" Ole, New York -- 1-2-3 Divorce "I don't" "Leave the Bride" "Why Wait", Dieste Harmel & Partners -- Katrina Foundation "Picture in Picture" campaign, La Comunidad, Miami BICULTURAL/ENGLISH-SPEAKING HISPANICS (No Gold) SILVER: -- Mun2 "Fences, Dream, Quiz Show" campaign, La Comunidad, Miami -- Mun2 "Snoop Dogg Knows Best" campaign (1st 3 spots only), Mun2 BRONZE: -- Toyota Motor Sales "Mundoyaris", Conill, Los Angeles -- [view at http://www.conill-ideas.com/mundoyarisdemoespanol] -- Mun2 "Hotline Weird Callers" campaign, Mun2 INTERACTIVE: INTERACTIVE/WEB SITE GOLD: -- McDonald's "LoMcximo," Alma DDB, Miami (View at http://www.iclatinamerica.com/app/lomcximo) SILVER: -- Toyota Motor Sales' "Yaris Music Lab," Conill (View at http://conill-ideas.com/musiclabespanol) INTERACTIVE/BRANDING SILVER: -- Art Basel Invitation, La Comunidad, Miami (View at http://www.lacomu.com/artbasel) BRONZE: -- Sprint "Sprint Center", The Vidal Partnership, New York (View at http://mediakit.adage.com/hispanicawards/vidal/sprint.html) INTERACTIVE/ONLINE AD BRONZE: -- Hyundai "Respect," Alma DDB, Miami (View at http://www.iclatinamerica.com/app/respect) DIRECT MARKETING GOLD: -- Verizon FIOS campaign, La Agencia de Orci, Los Angeles BRONZE: -- American Honda Motor, "Guataburger", "Bersache", "SiGuerld" campaign, La Agencia de Orci, Los Angeles About AdAge: Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more. Advertising Age is published by Crain Communications, Inc. About AHAA: The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of more than $930 billion. Visit http://www.ahaa.org/ for more information. "

Reynolds Wrap airs Spanish language ads in U.S. – Hispanic MPR

Tomas — Thu, 25 Oct 2007 22:10:26 +0000

"Reynolds Wrap Aluminum Foil recently began airing Spanish language television and radio ads in the United States, Puerto Rico, Mexico and Panama, part of a campaign scheduled to run from October to December of this year. In the United States, the ads will be broadcast in Houston, Los Angeles and Miami during the initial launch stage. Scroll down to watch the ad video.

Produced by Bromley Communications, the focus of the 15 and 30 second television ads and 60 second radio ads is on the strength of the foil. Because the foil is stronger than other brands, the ad argues, it means the lady of the house will use less and save money. The ads feature examples of occasions where “only Reynolds Wrap will do.”"