News (Noticias) Tagged ‘bromley communications’

Nestlé’s Wonka Arte Day of the Dead program just reeled in its sixth industry award.  The Association for Women in Communications handed out two Proliner Awards to the Bromley Communications campaign last night at the Westin Riverwalk Hotel. The Wonka promotion was a winner in both the Marketing and Public Relations categories.

Earlier this year, the Wonka Artecampaign won two Silver Spurs at the Texas Public Relations Association (TPRA) annual conference in San Antonio. The innovative youth-oriented Wonka program won top honors in both the multicultural and marketing PR categories.  Only one other campaign, National Breast Cancer Awareness Month 2007, was recognized with two Silver Spurs.

Gilberto Gutierrez, Wonka marketing associate, presented the Wonka Arte case study as part of TPRA’s professional development seminars held at the statewide conference.  “Wonka is all about self expression which is also what Day of the Dead is about,” he said. “It’s about honoring culture and tradition, but keeping it fun and relevant to youth.”

A fifth Public Relations industry recognition was bestowed at the Sixth Annual Public Relations Society of America (PRSA) Del Oro Awards Banquet.  Bromley’s PR campaign for Wonka won the highest award, La Plata, for one of the best campaigns conducted by a San Antonio-based PR team.  The Del Oro Awards follow the same goals, mission and guidelines of the national PRSA awards.  Stellar campaigns must exhibit extraordinary research, preparation, execution and results.

On the Promotions front, the program won a Silver award in the multicultural category at the national REGGIE awards ceremony held at the Promotion Marketing Association (PMA) Annual Integrated Marketing Conference in Chicago.  The REGGIEs are dedicated to recognizing superior thinking, creativity, execution and results across the entire spectrum of promotion and integrated marketing.

Bromley Communications initiated Wonka Arte in 2005 as a community relations program for Hispanic tweens in southern California. The pilot program won two Silver Spurs that year, among other industry accolades. In 2007, Wonka Arte evolved to focus on creativity unveiled through Day of the Dead altar building and skull decorating.  The program expanded to include an online component to reach tweens nationwide as well as a retail extension.

Bromley Communications, LLC has taken top
honors in the Spanish language category at the 2008 Radio Mercury Awards
and second place at the 2008 O’Toole Awards for Creative Excellence. The
winning entry at the 2008 Radio-Mercury Awards, which took place last week
in Los Angeles, was Pizarra produced for Continental Airlines.

“Having previously won the Radio Mercury Award and being a finalist  during
the last few competitions, it’s great to see the agency recognized again in
this underated medium,”  informed Catarino Lopez, Chief Creative Officer of
Bromley Communications, LLC.

For taking top honors the agency was awarded the $5,000 Spanish-language
prize. The prize will be used to fund creative initiatives by the agency.

Additionally, the agency was awarded second place at this year’s O’Toole
Awards for Creative Excellence sponsored by the American Association of
Advertising Agencies (AAAA). The awards were presented during the 90th
annual AAAA’s Leadership Conference held in Laguna Niguel, California.

“Our agency’s 360 approach ensures holistic campaigns that are consistent
with the high caliber of work we produce across multiple mediums for all
our clients,” stated Ernest Bromley, Chief Executive Officer of Bromley
Communications, LLC. “These awards are a reflection of our commitment to
excellence.”

A panel of volunteer AAAA members judge the creative work produced within a
calendar year by each nominee. Bromley Communications, LLC submitted four
individual pieces that showcased the agency’s breadth of work: Fogata
(Continental Airlines), Fourth King (Burger King), I Am for Yoplait
(General Mills, Inc.) and Videojeugos for Always (Proctor and Gamble).

The agency took top honors in the Multicultural Award category in 2005.

About Bromley Communications, LLC.
Bromley Communications, LLC. is a full-service integrated communications
agency offering all aspects of advertising, public relations and promotions
targeted to the Hispanic consumer.  With headquarters in San Antonio and
offices in New York, Miami, and Los Angeles, the agency is known for
delivering measurable business results for its clients through great
creativity across integrated marketing disciplines. Bromley Communications’
prestigious client roster includes Procter & Gamble, Astrazeneca, Burger
King, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other
blue chip clients.

AHAA Chairman Jose Lopez-Varela Announces Members of PPM Council

In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM: 13.01, +0.02, +0.15%), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accurately represents the Hispanic population and their listening behavior.

Members of the AHAA Council on PPM were announced, and those present recognized, at the Radio Ink Hispanic Radio Conference in Miami today. Members include:

Gloria Constanza

Partner, Chief Contact Strategist - d. Exposito & Partners

Jim Irvine

Sr. Director of Media Strategies - Lopez Negrete Communications

Tracy Decker

EVP, Media Director - GlobalHue

Tomas Ruiz

Director of Media Buying - Bromley Communications

Nancy Tellet

VP, Director of Media & Strategic Planning - Siboney

Oswald Mendez

Managing Partner, Integrated Communications - The Vidal Partnership

Jeanette Millan

Activation Director - MV 42��

Lula Olmedo

Media Director - Zubi Advertising

Raul Lopez

President - Phoenix Multicultural

Jeff Lieberman

President, Radio Division -Entravision

Ceril Shagrin

Senior Vice President, Corporate Research - Univision

Belia Jimenez

Director, Multicultural Research - ABC Radio Networks

Kathleen Bohan

VP, Research & Marketing - Univision Radio

Pio Ferro

National Program Director - Spanish Broadcasting System (SBS: 54.85, -1.05, -1.87%)

Stacie de Armas

Director, Office of Multicultural Business Affairs - Arbitron

Bob Patchen

Chief Research Officer - Arbitron

“We’ve assembled a team of Hispanic advertising and media heavy hitters that understand the critical importance of moving to electronic measurement while maintaining the integrity of our market,” says Lopez-Varela. “The preliminary launch of PPM resulted in enormous declines in Hispanic radio audience size, station rankings, and time Hispanics spent listening to their favorite stations. Members of our industry have cited multiple flaws in the methodology, measurement (exposure to radio signal versus preference), design and implementation which all will be addressed by the AHAA Council on PPM.”

Next steps for the Council will be a meeting of all representatives to lay out the concerns in-depth and begin developing a path to effective adoption of the new rating system. “Without reform, PPM implementation could have serious consequences for the Hispanic advertising and media industry,” says Sanchez. “The Council will be a forum to unite our issues, identify problem areas and try to create resolution that will benefit everyone.”

Lopez-Varela chose to make the announcement at The Radio Ink Hispanic Radio Conference following a panel discussion in which both he and Sanchez participated. The Radio Ink Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio and focuses on the issues, challenges and opportunities that Hispanic radio broadcasters face in serving their communities and their advertisers. “PPM is a hot topic at the conference and we want to ensure our media partners that AHAA is taking bold steps to ensure we are connected on this issue.”"

Three young Hispanic advertising professionals received top honors among their peers Friday at the 24th Semi-Annual Association of Hispanic Advertising Agencies Conference. Launched last year, the Hispanic Media Buying and Planning Rising Star competition recognizes the boldly creative and emerging talent in the media buying and planning discipline within Hispanic marketing agencies.
This year’s winners were: David Queamante, Group Media Director, Bromley Communications; Stephen Paez, Associate Media Director, Machado/Garcia-Serra Communications; and Ryan Gallacher, Media Planner/Buyer, Conill. AHAA agencies nominated their “rising stars,” and finalists were selected based on the innovative approaches used to reach and connect with Latinos; results delivered to their clients; and their support in raising the profile of Hispanic media.
“It is incumbent upon each one of us in the profession to foster and develop up and coming creative youth in our industry,” says Jose-Lopez Varela, AHAA chairman and CEO of ADN Communications. “We have a responsibility to acknowledge and show appreciation for the originality and unmarked enthusiasm from these talented professionals. These winners represent the future of our industry. They are setting the stage for how we interact with Latino consumers - infusing innovation and cultural insights into critical functions within our agencies.”
Queamante, is considered “Best in Class” in the industry among his agency peers and clients, according to his nomination. His exemplary leadership, fearless approach to change and drive to lead innovation earned him the title of rising star. Queamante has an appetite for calculated risks and is in constant pursuit of what’s new and different, challenging clients and team members to think “outside-of-the-box.” His pioneering efforts in developing agency tools that define better connections with Hispanic consumers through multiple touchpoints are invaluable to his agency and are deserving attributes of this rising star in Hispanic advertising.
Twenty-six year old Paez, dominates the multicultural media buying profession with his development and implementation of thought-leading media strategies to reach bilingual, youth audiences and targeted tactics utilizing digital and mobile advertising techniques including SMS with viral extensions. According to the nomination, his effective media campaigns have earned MGS additional market responsibility for client South East Toyota client from one market to 10 and an increased investment of 248 percent within 4 years. Paez started as an intern and quickly made his mark on the MGS media division with his right-time delivery utilizing a broad range of media platforms.
In just two short years in the industry, Gallacher’s skills, attention to detail, ability to juggle multiple duties and maintain excellence and his connection to both media and the clients’ needs are already legendary at Conill and in the industry, according to the nomination. The young and ambitious Gallacher developed a unique integration evaluation system that improved a very ambiguous area of media and allowed his agency to better serve their clients. While the tool helps clients understand and appreciate the value of integrations as a valuable media extension for their brands and one that is now more effective and measurable with Gallacher’s procedure, it is also influencing interaction with vendors. His innovation has earned him the respect of peers and mentors as well as the title of AHAA’s rising star.
For more information about the Association of Hispanic Advertising agencies or for interviews with award winners, contact Elinor Kinnier, ekinnier@cmgresults.com, or 703-610-0204.”*

*From: http://www.earthtimes.org
Traducido: usando Google o Altavista/Babel Fish

Jackie Bird, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) and president/CEO of Winglatino, stepped down from her association post in the annual transition of leadership to a new executive on Friday. Jose Lopez-Varela, CEO of ADN Communications in Miami will spearhead the efforts of the Hispanic advertising industry during the coming year in his new role as AHAA chairman. Gisela Girard, president and COO of Creative Civilization — An Aguilar/Girard Agency in San Antonio assumes the position of chair-elect and will take office as chair next April. Jessica Pantanini, COO of Bromley Communications and former AHAA Treasurer has been named the new Vice Chair, appointed to observe and participate in executive committee activities and decisions in preparation for the role of Chair-Elect next year.

During the 12 months under Bird’s charge, the association tipped the 100-member agency mark and revised the strategic initiatives outlined two years earlier by the Board of Directors. Some of AHAA’s key accomplishments under Bird’s direction include implementation of the first annual AHAA salary survey specific to Hispanic marketing agencies; creating a partnership with Simmons Research and conducting qualitative and quantitative research supporting the Latino Identity project; publishing, with AdAge, a magazine supplement on the Hispanic advertising industry and AHAA; meeting with legislators to gain support for unbundling government contracts; executed a partnership with Nielsen to analyze what advertisers are spending in the Hispanic market versus the general market and will be releasing the results in May; and, plans to re-design the AHAA Web site.

AHAA taps into the expertise of its members and gains fresh perspectives for the association through its committee structure — marketing communication; membership; research; public policy; creative; and touchpoint (media) — developed and implemented Board-approved plans with an overarching emphasis on reaching and influencing corporate America. “With the support of so many members and volunteers, AHAA achieved great things this year,” says Bird. “But there is so much more to accomplish in these very exciting and challenging times our industry is facing. We must remain robust and dynamic in our approach to reach and influence corporate executives.”

Lopez-Varela and the newly elected officers, Girard, Pantanini, will form the executive committee joined by Carl Kravetz, chief strategic officer of cruz/kravetz:IDEAS and new AHAA Treasurer, and Patricia Gaitan, president of Chambers, Lopez and Gaitan and new AHAA Secretary. Bird will serve on the executive committee as well as Immediate Past Chair. They will continue to implement the strategic focus of the association based on the framework Bird and the Board created last year. Under the new leadership, the association will continue to make access to the C-suite the number one priority while adding more value to AHAA membership. Lopez-Varela wants to ensure that a large majority of active and new advertisers use AHAA member agencies for their marketing communications programs and spend a fair share of their budgets targeting the Hispanic market.

“I want to take the same approach with AHAA this year as we have taken at this conference — continually rebooting and embracing new approaches,” says Lopez-Varela. “I promise you that we will consistently examine the execution of each element relative to our goals to ensure our thinking is always fresh, inspired and relevant. Our next priority is to increase the significance of AHAA to you, our members. We want to provide the best-in-class tools and information to enhance our competencies so that our agencies are consistently sought and consulted for our expertise and knowledge of the Hispanic market.”

Having moved through the ranks of AHAA leadership, Lopez-Varela understands the importance of maintaining stability and a single long-term focus for the organization while inviting new ideas and volunteers to the table. The AHAA Board established the Vice Chair position, which Lopez-Varela held two years ago, to help facilitate this continuity of vision.

Joining the Board this year are Carlos Garcia, of Garcia 360°, Matias Perel, CEO of Latin3, Ingid Otero Smart, president of Anita Santiago Advertising, Inc., and Daniel Marrero, Founder of CreativeOndemanD (COD). Continuing to serve on the Board are: Joe Zubizaretta, executive vice president of Zubi Advertising, and Daisy d’Exposito, d’Exposito & Partners. After serving two, three-year terms, Board members Manuel E. Machado, CEO/co-chairman of MGS Communications and Alex Lopez Negrete, CEO of Lopez Negrete Communications will turn over their duties as Board members to the newly elected officers.

“It has been an honor to serve our association and to learn from these exceptional professionals and wonderful friends,” says Bird. “The dedication and commitment of these individuals is remarkable and I have tremendous respect and admiration for each of them. I look forward to continuing to serve AHAA and appreciate the continued support of members.”

For a copy of Lopez-Varela’s transition speech or to learn more about Hispanic advertising trends, please contact Elinor Kinnier, 703-610-0204 or visit

*From: http://sev.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

Eduardo Bono was appointed as Creative Director for the McDonald’s account. Bono was born in Chicago, but grew up in Mexico City, and in 1999 went back to his hometown and ended up in Leo Burnett, where he worked for 15 years. In 2005 he joined Bromley Communications to head the Miami office creative team in the Burger King account. “*

*From: http://hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

The Nielsen Company, today announced the formation of a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the Company’s efforts to recruit, measure and accurately report on Hispanic television households in the U.S. The first meeting of the HLAC is scheduled for March 4, 2008 in New York.

“Nielsen is committed to pursuing outreach efforts that are as diverse as the communities we serve in order to ensure that every viewing choice counts in the television ratings system,” said Catherine Herkovic, Senior Vice President and Managing Director, National Television Client Services at Nielsen. “By providing invaluable third-party insight and expertise on the Hispanic community, the Hispanic/Latino Advisory Council will have an important role in helping us successfully achieve these goals.”

“The U.S. Hispanic population has grown 19.4 percent in the last five years, and by 2050 it is estimated that one in every four people in the U.S. will be of Hispanic descent,” said Ernest Bromley, President and CEO of Bromley Communications and a member of Nielsen’s HLAC. “Nielsen should be commended for establishing this Council, which will be an important forum for representatives of the Hispanic community to share their thoughts on the issues that are most important to our businesses and our communities.”

The HLAC is comprised of industry, community, and business leaders drawn from across the U.S. They include:

– Jenny Alonzo, Executive Vice President, Marketing/Brand of Mio.TV
– Dr. Juan Andrade, President and Executive Director of the United States
Hispanic Leadership Institute (USHLI)
– Dr. David Hayes-Bautista, PhD, Professor of Medicine and Director of
the Center for the Study of Latino Health and Culture at the School of
Medicine, UCLA
– Ernest W. Bromley, Chairman and CEO of Bromley Communications
– Jose del Cueto, CEO of Del Cueto Media Group
– Guarione M. Diaz, President and Chief Executive Officer, Cuban American
National Council, Inc.
– Dr. Henry Flores, Senior Policy Analyst, William C. Velasquez Institute
– Luis A. Miranda, Jr., Managing Partner of The MirRam Group, Inc.
– Lillian Rodriguez Lopez, President of the Hispanic Federation
– Catherine M. Pino, Co-Founder & Principal of D&P Creative Strategies
– Susana Valdez, Chief of Staff to Mayor Manny Diaz, City of Miami

According to Nielsen, Hispanics remain the fastest-growing national segment of the population, with television households increasing by 4.4 percent in 2007 vs. the previous year.

Nielsen has implemented a number of quality initiatives to improve the training of its bilingual field recruitment staff, the translations of its materials for Hispanic television households and its understanding of the diverse Hispanic communities across the country. Last year the Company also established a first-of-its-kind relationship with the nationally recognized Hispanic research and policy organization, the William C. Velasquez Institute (WCVI). Their academic team of nationally recognized Latino social scientists worked with Nielsen to analyze all aspects of the Nielsen measurement system, including systems design, sampling, recruitment and field training.”

Azteca America, the fastest-growing Hispanic television network in the United States, is proud to present M.A.T.T. (Mexicans and Americans Thinking Together) on the February 25 broadcast of “Issues: Caras y Voces” (Issues: Faces and Voices), hosted by veteran Latino journalist Armando Guzman.

M.A.T.T.’s charter is to become “the voice of reason influencing policy to improve US/Mexico relations,” with a mission to “encourage Mexicans and Americans to come together to bridge the gaps in understanding and quality of life so that we may truly prosper together.” The February 25 segment features the group’s CEO, Lionel Sosa.

Mr. Sosa was the founder of the precursor to Bromley Communications, the largest Hispanic advertising agency in the U.S., and has served as a Hispanic media consultant in six Republican presidential campaigns since 1980.

“Issues: Caras y Voces” features top leaders that impact the Hispanic community through one-on-one interviews conducted by Armando Guzman. Covering the White House and the Capitol for almost two decades, Mr. Guzman is one of the most respected correspondents in Washington. The interview forum airs every Monday evening during Noticiero Azteca America, the network news broadcast of Azteca America.

Past guests of “Issues: Caras y Voces” include: New Mexico Governor Bill Richardson, California Governor Arnold Schwarzenegger, Senator Mel Martinez (R-FL), Congressman Xavier Becerra (D-CA), Senator Harry Reid (D-NV), former Massachusetts Governor Mitt Romney, Arizona Governor Janet Napolitano, Congressman Jose E. Serrano (D-NY), Senator Bob Menendez (D-NJ), NIDA Director Nora Volkow, ACS President Elmer Huerta, Mexican Consul Enrique Escorza and Senator Ken Salazar (D-CO).

Don’t Miss “Issues: Caras y Voces” Mondays during the evening and nightly transmissions of Noticiero Azteca America at 5:30 pm EST and PST / 4:30 pm CST; and 11:00 pm EST and PST / 10:00 pm CST.

Webcast repetitions are available at
www.aztecaamerica.com/corporate and
www.fundacionaztecaamerica.org.

The forum is also broadcast in Mexico on Proyecto 40.

About Azteca America and Grupo Salinas

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 62 markets throughout the United States.

Azteca America and TV Azteca are companies of Grupo Salinas, a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas, Grupo Salinas also includes Grupo Elektra, Banco Azteca, Afore Azteca, Seguros Azteca, Grupo Iusacell and Azteca Internet.

For more information, Visit: www.aztecaamerica.com/corporate

Azteca America is a Grupo Salinas Company.
Visit: www.gruposalinas.com

Grupo Salinas Media Contact:
Daniel McCosh
011 (5255) 1720-0059

Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board.

The Best of Show winning spot, titled “Ketchup,” pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. “The judges picked a Best of Show that showed that price promotions, which usually aren’t very creative, can be winners if they are based on a clever idea,” said Laurel Wentz, Advertising Age’s international and multicultural editor.

This year’s competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch’s Bud Light, which debuted on the Super Bowl this year.

“We continue to raise the bar in creative excellence,” said Jackie Bird, AHAA chairwoman and president of WingLatino. “The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren’t creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers.”

The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier.

For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald’s/U.S. marketing.

The awards show followed AHAA’s fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El Dí­a de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez.

A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age.

The complete list of Ad Age’s 2007 Hispanic Creative Advertising Awards winners follows.

TELEVISION GOLD — Entertainment/Media: Comcast Triple Play “Ketchup”, Grupo Gallegos, Long Beach, CA — Grocery Products: Energizer e2 Lithium “Immortal,” Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Ley de Gravedad”, Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos” “Risas” “Ley de Gravedad” campaign, Grupo Gallegos, Long Beach, CA SILVER — Alcoholic beverages: Heineken “Lluvia,” The Vidal Partnership, New York — Automotive: Volkswagen “Confrontation,” Creative on Demand, Miami — Entertainment/Media: Comcast Triple Play “Pedro” Grupo Gallegos, Long Beach, CA — Entertainment/Media: Comcast Triple Play “Ladron”, Grupo Gallegos, Long Beach, CA — Grocery Products: Clorox-Glad Force Flex Trash Bags “Trash Tamer”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Pepsi-Sierra Mist “Cash Register”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos”, Grupo Gallegos, Long Beach, CA — Technology/Communications: Sprint “Silencio”, The Vidal Partnership, New York — Travel: Continental Airlines “Taller”, Bromley Communications, San Antonio, TX BRONZE — Automotive: Volkswagen “Kung Fu” “Timbales” campaign, Creative on Demand, Miami — Entertainment/Media: MTV “Calle,” La Comunidad, Miami — Grocery Products: Clorox Disinfecting Wipes “Hide and Seek”, Dieste, Harmel & Partners, Dallas — Technology/Communications: Sprint “Todo Sobre Mi Familia”, The Vidal Partnership, New York — Travel: Continental Airlines “Espanol” campaign, Bromley Communications, San Antonio, TX TV (PUERTO RICO) SILVER — Retail/Fast Food: Radio Shack-Memory Card “Gobernadores”, Draftfcb, San Juan, PR BRONZE — Grocery Products: Unilever-Ragu “Hindu”, JWT San Juan — Public Service: Alzheimer’s Foundation “Polaroid”, BBDO Puerto Rico RADIO SILVER — Comcast Cable Latino “Media Naranja”, Grupo Gallegos, Long Beach, CA BRONZE — Tecate “Virus Estornudo”, Grupo Gallegos, Long Beach, CA — Comcast Cable Latino “Diga”, Grupo Gallegos, Long Beach, CA NONTRADITIONAL/GUERRILLA MARKETING SILVER — Personal Music “Paisa”, Alma DDB, Miami BRONZE — Personal Music “Directions” campaign, Alma DDB, Miami — Personal Music “Voice Over” Alma DDB, Miami NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO) GOLD — Amnistia Internacional “La Casa del Horror”, JWT San Juan SILVER — Toyota Yaris “Manijas”, Badillo Nazca Saatchi & Saatchi, San Juan MULTIMEDIA/INTEGRATED BRONZE — Comcast Triple Play “Mosca”"Ketchup”"Ladron” campaign, Grupo Gallegos, Long Beach, CA NEWSPAPER GOLD — Procter & Gamble-Tide “Stains Attack: French Fry, Jam, Soup”, Conill NEWSPAPER (Puerto Rico) BRONZE — Amnistia Internacional “John Wayne Gacy”"Ted Bundy” “Pee Wee Gaskins” campaign, JWT San Juan OUT OF HOME SILVER — Procter & Gamble-Tide “Messy Things: Coffee, Ketchup, Wine”campaign, Conill OUT OF HOME (Puerto Rico) GOLD — Verizon Wireless “Llamadas Interrumpidas: Mucho, Busca, Conmigo” campaign, Badillo Nazca Saatchi & Saatchi, San Juan MAGAZINE BRONZE — Clorox-Pine Sol “Sniff”, Dieste Harmel & Partners, Dallas MAGAZINE (Puerto Rico) SILVER: — PR Alzheimer’s Foundation “Forgotten Animals: Fish, Cage” campaign, BBDO PR BRONZE: — Toyota FJ Cruiser “Laberinto”, Badillo Nazca Saatchi & Saatchi, San Juan BEYOND HISPANIC GOLD: — Anheuser-Busch Bud Light “Class,” LatinWorks, Austin, TX SILVER: — Chicago Latino Film Festival “Cowboys,” Lapiz, Chicago — Katrina Foundation “Bin Laden”, La Comunidad, Miami BRONZE: — Xtra Pine “The Cleaning Hunk” Ole, New York — 1-2-3 Divorce “I don’t” “Leave the Bride” “Why Wait”, Dieste Harmel & Partners — Katrina Foundation “Picture in Picture” campaign, La Comunidad, Miami BICULTURAL/ENGLISH-SPEAKING HISPANICS (No Gold) SILVER: — Mun2 “Fences, Dream, Quiz Show” campaign, La Comunidad, Miami — Mun2 “Snoop Dogg Knows Best” campaign (1st 3 spots only), Mun2 BRONZE: — Toyota Motor Sales “Mundoyaris”, Conill, Los Angeles — [view at www.conill-ideas.com/mundoyarisdemoespanol] — Mun2 “Hotline Weird Callers” campaign, Mun2 INTERACTIVE: INTERACTIVE/WEB SITE GOLD: — McDonald’s “LoMcximo,” Alma DDB, Miami (View at www.iclatinamerica.com/app/lomcximo) SILVER: — Toyota Motor Sales’ “Yaris Music Lab,” Conill (View at conill-ideas.com/musiclabespanol) INTERACTIVE/BRANDING SILVER: — Art Basel Invitation, La Comunidad, Miami (View at www.lacomu.com/artbasel) BRONZE: — Sprint “Sprint Center”, The Vidal Partnership, New York (View at mediakit.adage.com/hispanicawards/vidal/sprint.html) INTERACTIVE/ONLINE AD BRONZE: — Hyundai “Respect,” Alma DDB, Miami (View at www.iclatinamerica.com/app/respect) DIRECT MARKETING GOLD: — Verizon FIOS campaign, La Agencia de Orci, Los Angeles BRONZE: — American Honda Motor, “Guataburger”, “Bersache”, “SiGuerld” campaign, La Agencia de Orci, Los Angeles About AdAge:

Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more. Advertising Age is published by Crain Communications, Inc.

About AHAA:

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation’s 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of more than $930 billion. Visit www.ahaa.org/ for more information. “*

“Reynolds Wrap Aluminum Foil recently began airing Spanish language television and radio ads in the United States, Puerto Rico, Mexico and Panama, part of a campaign scheduled to run from October to December of this year. In the United States, the ads will be broadcast in Houston, Los Angeles and Miami during the initial launch stage. Scroll down to watch the ad video.

Produced by Bromley Communications, the focus of the 15 and 30 second television ads and 60 second radio ads is on the strength of the foil. Because the foil is stronger than other brands, the ad argues, it means the lady of the house will use less and save money. The ads feature examples of occasions where “only Reynolds Wrap will do.””*

“Continental Airlines is shifting its U.S. Hispanic account within Publicis Groupe to Conill, New York, Saatchi & Saatchi’s U.S. Hispanic agency, from Bromley Communications, San Antonio, a sibling Publicis agency.

ontinental was seeking a new agency for both the U.S. Hispanic market and Mexico, and Conill pitched jointly with Saatchi & Saatchi’s Mexico City office. Saatchi & Saatchi picked up the business for Mexico. “

Bromley Communications announces the recent appointment of Alejandro Clabiorne of Integrated Touchpoint Director. In that newly-created position, Clabiorne will use his extensive media expertise to instill creativity across disciplines and agency departments.

The development of the specially-tailored position of Integrated Touchpoint Director will allow the agency to respond to the ever-evolving industry which demands a more cross-functional, holistic approach. Bromley Communications has a history of being at the forefront of Hispanic marketing, and incorporating diverse and innovative thinking, advanced technologies and direction to create compelling strategic campaigns are crucial to meet today’s needs.

“Alejandro brings great consumer and industry insights, both of which will help us formulate our agency’s long-term direction. His appointment will allow us to grow holistically, adapt to the media’s new landscape and leverage all of the assets of the organization in a way that delivers against client expectations,” stated Jessica Pantanini, COO for Bromley Communications.

With a strong multi-cultural background and understanding of the media’s fast-paced and ever-changing structure, Clabiorne will fill an important role at the agency. His passion for the Hispanic culture and media planning and cross-media platforms provide him with key insights to deliver fresh alternatives to reach consumers today.

Clabiorne, who was born in Dallas, is returning to his Texas roots after several years in New York City with Universal McCann, Wing Latino/MediaCom Latino and most recently, as Vice President – Group Media Director for MediaCom USA. He is a graduate of the elite Texas Media Program from the University of Texas.

About Bromley Communications Bromley Communications is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. With headquarters in San Antonio and offices in New York, Miami, and Los Angeles, the agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ prestigious client roster includes AstraZeneca, Procter & Gamble, Burger King, The National Pork Board, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other blue chip clients.

Joseph Pantigoso, an international marketing communications specialist, was named VP/Managing Director for Bromley Communications. Pantigoso will head the agency’s New York office. Pantigoso fills the newly created position in response to the agency’s significant (more than 300%) growth in New York since Bromley Communications acquired Publicis Sanchez & Levitan in 2004.

His two decades of experience in general market and Latin American advertising, strategic brand consulting, span all aspects of client service, business development and management. Additionally, Pantigoso has proven expertise in branding for packaged goods and services categories.

“Joe brings an incredible mix of marketing and leadership experience, which will be a boon for our agency and our clients,” said Jessica Pantanini, chief operating officer for Bromley Communications. ”We are confident that his past success in developing innovative and effective campaigns is a clear indication of the future impact he will have on our New York office.”

Pantigoso began his advertising career at Lintas in New York where he worked on the Bayer Aspirin account which earned a Silver Effie in 1987. From there, Pantigoso moved on to Ogilvy and Mather before joining J. Walter Thompson. While there, he was promoted to Global Account Director and Regional Account Director for Latin America where he developed, tested, produced and launched global campaigns for several of the agency’s clients and earned nine international creative awards.

Most recently, Pantigoso had a stellar seven year career with Landor Associates, a recognized global leader in strategic brand consulting and design. He was Executive Director for the Latin American region and later, as Managing Director in Mexico City, he developed branding for cornerstone clients including Dannon, Modelo, Pepsico, Philip Morris and Procter and Gamble. As a result of his innovation and leadership, the Mexico City office became one of the company’s fastest growing offices in the network.

In addition to his numerous awards, Pantigoso was a frequent marketing guest lecturer at several universities in Mexico in addition to industry events. He has authored articles on branding for leading business publications. Pantigoso earned a Bachelor’s degree from Duke University and a master of arts in Latin American Studies from New York University.

About Bromley Communications
Bromley Communications is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. With headquarters in San Antonio and offices in New York, Miami, and Los Angeles, the agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ prestigious client roster includes AstraZeneca, Procter & Gamble, Burger King, The National Pork Board, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other blue chip clients.

“San Antonio is the first U.S. stop for a long-anticipated retrospective exhibition of paintings, prints and sculptures from the personal collection of Colombian-born Fernando Botero, Latin America’s most popular living artist.

The exhibition, The Baroque World of Fernando Botero, comprises 100 works by the artist, whose last retrospective in the United States was in 1974. The exhibition will be divided between the San Antonio Museum of Art and the Southwest School of Art & Craft, and will be on view from May 26 through August 19, 2007. Botero’s highly accessible and engaging style should inspire strong public response to the exhibition, which was organized and circulated by Art Services Intl, Alexandria, VA.

Between May and August 2007, organizers anticipate that San Antonio will host thousands of Botero-loving visitors from Latin America, Mexico, other parts of Texas, and other Southwestern states.

Centering around this exhibition will be a San Antonio-wide Botero celebration ””designated Botero: Beloved Artist of the Americas ”” a collaborative project between the San Antonio Museum of Art, the Southwest School of Art & Craft, the San Antonio Public Library Foundation and public television station KLRN.

Educational materials created by the institutions will explore how Botero’s distinctive work and style has intrigued and delighted viewers through the years, and will be used in family- and child-centered offerings at various branch libraries throughout the city as well as at the exhibiting institutions.

The San Antonio Library Foundation is working toward the purchase and installation of a Botero bronze sculpture for the San Antonio Central Library. Public television station KLRN will air Botero-related television programming during the exhibitions and is the guiding force behind the project website, www.BoteroSA.org.

In San Antonio, the exhibition is made possible through the generous sponsorship of the AT&T Foundation. Additional significant support has also been provided by the Robert J. and Helen C. Kleberg Foundation and the Kronkosky Charitable Foundation. The partners also recognize and appreciate the services of Bromley Communications, the El Tropicano Riverwalk Holiday Inn and the support of the Edouard Foundation.

For current information on events and art encounters, or to learn more about the artist himself, visit www.BoteroSA.org. Questions or requests for high-res IMAGES can be addressed to:

Leigh Baldwin, San Antonio Museum of Art: leigh.baldwin@samuseum.org
Cathy Brillson, Southwest School of Art and Craft: cbrillson@swschool.org
Tracey Bennett, San Antonio Public Library Foundation: tracey.bennett@saplf.org
Deborah Vallejo, Bromley Communications: deborah.vallejo@bromcomm.com

The Baroque World of Fernando Botero
May 26 – August 19, 2007

One exhibition, two locations:
San Antonio Museum of Art, 200 West Jones Avenue, San Antonio, www.samuseum.org
Southwest School of Art & Craft, 300 Augusta, San Antonio, www.swschool.org
For further information on Botero and Botero-related activities in San Antonio all summer:
www.BoteroSA.org
www.samuseum.org
www.swschool.org “

“Bromley Communications, the nations leading Hispanic strategic marketing and communications agency announces the promotion of Tomas Ruiz, III as Director of Media Buying Services and Kim Chance as Director of Media Planning Services.”

“Circuit City this week confirmed that since October it has no longer been doing advertising aimed at the Hispanic market. The electronics retailer worked with Publicis Hispanic advertising agency Bromley Communications, based in San Antonio, for the past two years.”

“More than 25 years ago, three men envisioned the future of Hispanic marketing and founded Sosa, Bromley, Aguilar & Associates ”” now Bromley Communications, the largest Hispanic advertising agency in the United States.

On Monday, those men ”” Lionel Sosa, Ernest Bromley and Al Aguilar ”” came together in public for the first time in more than a decade to give their thoughts on Hispanic marketing to a packed house of the San Antonio chapter of the American Marketing Association.”

“Jessica is the Chief Operations Officer of Bromley Communications and oversee integration and quality standards at the agency’s San Antonio headquarters and satellite offices in Miami, New York and Los Angeles. Bromley Communications is another example of full service multinationally owned Hispanic Agency. How does she look at the agency world? “

“Televisa has issued a subpoena to Bromley Communications requesting all purchase records for all clients for orders placed on all Univision Communications media properties for the last ten (10) years. Calls to the agency were not returned. “

“Al Aguilar, CEO of Creative Civilization; Ernest Bromley, CEO of Bromley Communications; and Lionel Sosa, CEO of MATT.org and will share the stage for the first time in almost a decade to provide insight on the rapidly changing and expanding environment of the Hispanic Market. The panel discussion will take place at the Crowne Plaza Hotel, 111 E. Pecan, San Antonio, Texas starting at noon.

The co-founders of the original Sosa, Bromley, Aguilar & Associates, which is now Bromley Communications, the largest Hispanic market advertising agency in the country, currently advise and consult with corporate giants, company presidents, and aspiring Hispanic marketers throughout the county.

Made possible by the San Antonio Chapter of the American Marketing Association (AMA) through its Hispanic Marketing arm SA Vision, the panel will draw hundreds of attendees from the professional and academic sectors.

“We are extraordinarily excited to be able to provide our members and the public with the opportunity to hear from these founding fathers of the Hispanic Advertising industry,” said Diane Huth, Committee Chair for SAVision and a member of the AMA Board. “These three have not been on a joint panel for almost a decade, and it is extraordinarily rare to get this level of expertise and years of experience in one place at one time.”

The Godfathers of Hispanic Marketing - Al Aguilar, Ernest Bromley, and Lionel Sosa - will discuss the changes in the Hispanic market over the past quarter century, plus look into the future of this lucrative industry. RSVP’s are required no later than noon, November 17. AMA Members-$30, Guests-$40, Student AMA Members-$25. A no show policy is in effect. Reservations can be placed at www.sa-ama.org.

SA Vision is the Hispanic marketing special interest group of the San Antonio AMA chapter. It is dedicated to furthering the development of the Hispanic marketing profession through education, promotion, and sharing of resources, information and insight on which marketers base strategic decisions, both locally and throughout the nation.

“We like to say that SA Vision is the AMA’s “Voice of Hisperience.’ We want to encourage a free flow exchange of ideas regarding the best ways to market within culturally diverse groups,” said Chris Day, VP of Public Relations for the San Antonio AMA Chapter and SAVision.”

“Hispanics have become a powerful force in the media, demanding the attention of advertisers and public relations firms.

According to Deborah Vallejo, vice president for Bromley Communications, an advertising and public relations firm, Hispanic-targeted advertising is critical because of the growing Hispanic population.

Vallejo gave a lecture titled “Hispanic Advertising” as part of Journalism & Mass Communication Week Tuesday in Old Main, Room 320. Vallejo included graphed data and video segments as part of her presentation to show how Hispanic buying power and media habits have changed the way advertisement and public relations campaigns are managed.”

“After an intensive selection process held on July 2006, Latin3 CEO Matias Perel made it to the short list of nominees for the 2006 Hispanicad.com Awards in the category of Agency Head. The nominees were elected through an online voting process with a minimum of 25 votes required to enter the short list.

Each year, Hispanic Ad Awards give recognition to industry leaders in the categories of Creative Director, Agency Head and Media Executive.

“I am thrilled to be accompanied by a great group of agency leaders and honored to be a nominee in this category. However, I owe this nomination to the continuing support of our 150 employees, our vendors and more than anything, to our clients.” Matias Perel, CEO, Latin3.

Perel founded Latin3 in 2000, and under his direction and leadership the company became a premier interactive marketing agency both in the U.S. and Latin America. As CEO, Perel participates in numerous strategic engagements with LATIN3’s global clients including American Express, Cingular, Cisco Systems, Dell Computers, GM, General Electric, Google, Kraft Foods, Lexicon, Microsoft, Nextel, Pepsi, Reebok, Sony, Sunbeam, Taca, Visa, and Xerox, among others. Perel and his team have established many long-term relationships by taking a fully integrated approach to strategic planning on behalf of their clients. Latin3’s interactive origins combined with their strategic expertise and target market insights have made them the integrated marketing leaders in the U.S. Hispanic and Latin American markets.

Other nominees in the category of Agency Head are Jackie Bird - Wing Latino, Bonnie Garcí - Market Vision, Warren Harmel - Dieste Harmel and Partners, Carl Kravetz - Cruz/Kravets: IDEAS, Dolores Kunda – Lapiz, Linda Lane Gonzalez - ViVa Partnership, Alex Lopez Negrete - Lopez Negrete Communications, Manny Machado - Machado, Garcia Serra Advertising, Richard Marañon - Marañon Advertising, Laura Marella - Casanova Pendrill, Cynthia McFarland - Conill Advertising, Dan Nance - Casanova Pendrill, Rochelle Newman - Enlace Communications, Ingrid Otero-Smart - Anita Santiago Advertising, Jessica Pantanini - Bromley Communications, Roberto Ramos - LatinVox, Maria Romero – Accentmarketing, Alejandro Ruelas - Latinworks, George San Jose - The San Jose Group and Joe Zubizarreta - Zubi Advertising.”

“Quepasa Corporation (OTC Bulletin Board: QPSA) announced today that Lionel Sosa has joined the Company’s Board of Directors. As an independent Director, Mr. Sosa will Chair the Board’s Nominating Committee.

Mr. Sosa is Chief Executive Officer of MATT.org and founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, the largest Hispanic advertising agency in the United States. From 1991 to 1995, he was Chairman of DMB&B/Americas, a network of 23 advertising agencies in the US and Latin America representing multi-national clients such as Coca-Cola, Procter & Gamble, and Sprint.”

“Payless ShoeSource has launched a Spanish-language campaign featuring the company’s new logo and tagline.

The work, crafted by San Antonio, Texas-based Bromley Communications, is pegged to the back-to-school season and introduces the tag “Vuelve a mirar” (”Look again”). The campaign includes TV commercials, radio spots and print ads.
“

“The ad campaign, developed by Bromley Communications, will concentrate TV, radio, and print in Florida, Georgia and North Carolina. Other media will run across BellSouth’s nine-state service area. BellSouth Answers combine local, long distance, Cingular Wireless, high-speed Internet and digital television service from DIRECTV.

One spot shows Internet users traveling down the information super-highway to fill up on the $24.95 monthly price of BellSouth FastAccess DSL. The spot opens with a boy accessing the latest baseball championship stats online and continues with others chatting online, checking the news from other countries, downloading photos and more….”

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