News (Noticias) Tagged ‘Border Media Partners’

Liquid Compass, a premier streaming media delivery network, announced that it has begun providing streaming media services to its newest client, Border Media Partners (BMP Radio). Headquartered in Dallas, Texas, BMP Radio is the largest, privately-owned, Hispanic-focused radio company in the United States.

Liquid Compass currently provides streaming media services to three of BMP’s radio stations in San Antonio and Austin, Texas, including stream hosting, custom media player development, and the company’s professionally managed ad traffic service, TrafficMyAds.

In addition, Liquid Compass has launched the first-to-market Spanish language branded media player in North America which went live earlier in August on the company’s Spanish language station in Austin, Texas, bringing to four the total number of BMP stations currently served. Both companies look to expand that number to between 15 and 20 in the near future.

“When looking at their business model, it became very clear, very quickly that Liquid Compass could provide everything we were looking for from a streaming partner,” said Scott Wallace, BMP’s Senior Vice President/CTO. “The decision was a no brainer for us—we have every confidence in Liquid Compass’ ability to take Border Media Partners to the next level.”

“Signing BMP Radio is a significant milestone for Liquid Compass,” said Zackary Lewis, Liquid Compass’ CEO. “We are delighted to be working with the leading operator of English and Spanish language radio stations in the Texas market, and we look forward to further developing our relationship with their richly diverse corporate culture.”

About Border Media Partners

BMP owns and/or operates 29 radio stations in five Texas markets including San Antonio, Austin, the Rio Grande Valley, Laredo, and Waco.

About Liquid Compass

Liquid Compass (www.liquidcompass.net) is a premier streaming media delivery network, headquartered in Denver, Colorado. In addition to stream hosting services, Liquid Compass also offers customizable media player development, online content and traffic management.

Currently Liquid Compass provides streaming media services to more than 700 radio stations, including: Entercom, Lincoln Financial Media, Bonneville, Greater Media, Entravision, Crawford Broadcasting, BMP Radio and more. More information about Liquid Compass is available at www.liquidcompass.net. “

The leading Spanish-language radio broadcasters in the U.S., including Spanish Broadcasting System (Nasdaq: SBSA), Entravision Communications Corporation (EVC), Univision Communications Inc. and Border Media Partners, have formed an industry-focused coalition to voice concerns about Arbitron’s proposed rollout of the flawed Portable People Meter (PPM) and the potentially harmful impact it could have in the industry as it relates to measuring Spanish-language media. The newly created group has been named the Spanish Radio Association (”SRA”).

The group held a meeting with Arbitron on June 6, 2008 during which they advocated the importance of properly evaluating the Hispanic audience measurement capabilities and effectiveness of Arbitron’s PPM before its full-scale implementation.

Representing the major Spanish-language broadcasters were Raul Alarcon, Jr., chief executive officer and president of Spanish Broadcasting Systems; Gary Stone, president and chief operating officer of Univision Radio; Jeffery Liberman, president of Entravision’s radio division; and Jeff Hinson, president and chief executive officer of Border Media Partners. Senator Robert Menendez (D-New Jersey) also attended the meeting to support the group’s strong concerns, and he reminded Arbitron’s chief executive officer Steve Morris that PPM will not only affect Spanish-language broadcasters but every Hispanic in the country.

“Ensuring that the next generation of audience measurement is accurately developed, tested, accredited, and ultimately accepted by the entire radio industry, is of critical importance,” said Alarcon. “The Hispanic population in the U.S. is growing rapidly and becoming more influential, while Spanish-language radio is becoming one of the most popular formats in the country. With that in mind, Arbitron must take the necessary steps towards understanding the impact this audience measurement tool will have on one of the industry’s most important constituencies.”

“Hispanic buying power is growing substantially and was estimated to be in excess of $840 billion dollars in the United States in 2007. Based on this growth, it is extremely important that Arbitron ensures sound methodology and representation of Hispanics,” added Liberman. “We urge Arbitron not to move forward with the rollout of PPM until all ethnic broadcasters are satisfied that the principles of fair market representation are being fulfilled.”

“We are 100% committed to ensuring accountability to advertisers, viewers and partners,” said Ceril Shagrin, executive vice president, Corporate Research Division, Univision Communications Inc. “However, this means we need to have accurate and actionable data. It is imperative that Arbitron ensures PPM effectively measures all audience segments before implementation. Any inaccuracy will impact the entire industry as it will not be reliable or credible.”

As part of the meeting, the SRA highlighted several key issues with PPM that need to be addressed before moving forward with the rollout, including panel sample size, the increased response rates, accurately identifying and tracking panelists’ country of origin, improved language weighting, accurate cell phone-only representation, fair measurement when it comes to high-density Hispanic areas and sharing of more detailed sample information including meter placement according to zip codes, among others.

The group intends to meet regularly with Arbitron in an effort to ensure any sample includes accurate measurement of Hispanic audiences in all markets that will be launching PPM as currency.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Mas. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com

About Univision Radio

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television and radio operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 20 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. The company’s corporate website can be found at www.entravision.com.

About Border Media Partners

Border Media Partners owns and/or operates 30 radio stations in five Texas markets including San Antonio, Austin, the Rio Grande Valley, Laredo, and Waco.”

20-year industry vet Jose Santos is named VP/Programming for all of Border Media Partners’ Spanish-language outlets. Most recently, he spent four years as Program Director of Univision’s Spanish AC KLVE-FM (K-Love)/Los Angeles. Previously, he programmed co-owned Regional Mexican KSCA-FM until 2004 and has served as PD of WIND-AM/Chicago.

“I am delighted that Jose Santos has accepted this important position with BMP and I am confident that under his leadership, our Spanish properties will achieve new growth and a high degree of success,” said BMP President/CEO Jeff Hinson.”*

*From: http://news.radio-online.com
Traducido: usando Google o Altavista/Babel Fish

“The new issue of Marketing y Medios, released today, spotlights six visionaries in Hispanic marketing and media named to its second annual roster of Media All-Stars. Among the luminaries is the first-ever all-inclusive media interview with Ray Rodriguez, president and COO of Univision Communications, MyM’s 2006 Media Executive of the Year. MyM also announced the appointment of Della de Lafuente as senior editor.

“More than at any other point in recent years, it seems a great time to be working in the Latino market. Business is up and expanding across all media categories, and I am pleased to recognize six Media All-Stars who have led the charge, helping to make last year and the start of 2007 such a tremendous time for Hispanic marketing and media,” said Nancy Ayala Marketing y Medios editor. “I am also honored to have someone as accomplished as Della de Lafuente join the MyM edit team. The timing couldn’t be more auspicious!”

The 2006 Media All-Stars include:

Media Executive of the Year:
Ray Rodriguez, President and COO, Univision Communications
Credited for 17 years of service at various levels of Univision Communications. Also responsible for helping to net $2.1 billion in revenue in 2006 and increasing Q1 2007 revenue by 9 percent from the previous year.

Television:
Lucia Ballas-Traynor, SVP and General Manager, MTV Tr3s
Successfully overseeing the relaunch of the bilingual network in September 2006 and widening the channel’s distribution to 35-lowpower broadcast stations, including KBEH in Los Angeles. Expanded the channel’s visibility nationwide in the top 40 U.S. markets, reaching 28 million TV households overall and 5.5 million Latino TV households, nearly half the Hispanic TV households in the U.S.

Radio:
Tom Castro, Founder/Vice Chairman of the Board, Border Media Partners
Founded the largest privately owned Hispanic radio company in the country, owning 35 radio stations in Texas and acquiring two radio stations in August 2006 from CBS Radio for $45 million in cash. Received $111 million in equity capital in May 2007.

Digital:
Alberto Ferrer, Managing Partner/Director of Digital + Direct Marketing, The Vidal Partnership
A new generation agency executive, Ferrer brings together the converging worlds of digital and direct marketing. Responsible for visionary marketing such as the Beto Casas campaign for Century 21, introducing the first virtual Latino Realtor; successful World Cup Soccer tie-ins for Nissan and Home Depot; and the Second Life project for Sprint Nextel.

Print:
Monica Lozano, Publisher and CEO, La Opinión
Under Lozano’s leadership, La Opinión’s audience has grown 8 percent since 2006 to 520,000 daily readers and LaOpinion.com reaches 1.5 million unique visitors. She has formed strategic partnerships with Spanish-language broadcasters in Los Angeles and has made the publication “a laboratory for editorial and advertising strategies.”

Out-of-Home:
Christopher T. Young, President, Vista Media Group
Maximized mom-and-pop businesses, smaller communities and a newly signed transit deal to grow Vista Media’s outdoor ad revenue by 7 percent, accounting for $36.6 million of parent company Entravision’s total revenue in 2006.

De Lafuente Joins Marketing y Medios as Senior Editor:
Based in New York, de Lafuente serves as a consulting editor for Smart & Strong, publisher of bilingual health and lifestyle content across multiple platforms aimed at Latinos who are newly diagnosed with HIV. She has been a contributor to the women’s business and career title Pink, for which she wrote about successful up-and-coming executives.

Her career in journalism includes editing duties as a senior editor of Latina magazine and as a deputy editor of Working Mother magazine, as well as working as a reporter of the Chicago Sun-Times.

De Lafuente is a graduate of the University of Texas at Austin and a member of the National Association of Hispanic Journalists.

Hispanic Media All-Stars Honored at Hispanic Retail 360:
MyM’s Media All-Stars will be awarded Aug. 1 at an opening-night reception of Hispanic Retail 360, the industry’s premier event for retailers and marketers looking to grow their business with the U.S. Hispanic consumer market. This third annual event, taking place from Aug. 1-3 at the Westin Park Central Hotel in Dallas, features speakers from major retailers such as Best Buy, JC Penney, SuperValu, ExxonMobil and Southwest Convenience Stores (the largest 7-Eleven licensee in the U.S.) and from major suppliers such as Coca-Cola, Anheuser-Busch, Colgate-Palmolive, Johnson & Johnson and SONY. For more information about the conference, visit www.hispanicretail360.com

About Adweek’s Marketing y Medios
Adweek’s Marketing y Medios is an English-language Special Report that appears monthly in Adweek, Brandweek and Mediaweek magazines. It explores the unique challenges encountered by marketers and media serving the U.S. Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards, including MyM’s Hispanic Agency of the Year, Hispanic Best Spots, Hispanic Media All-Stars and Hispanic Marketers of the Year. Key industry events include Voz Latina (produced in partnership with the Billboard Latin Music Awards) and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition.

About Nielsen Business Media
Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving seven major market groups, and 30 individual markets, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person.

With 42 publications, over 60 trade shows and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. “

“Border Media Partners, a company that owns Spanish and English language radio stations targeting Hispanics, has a new executive and a fresh injection of capital.

Border Media named Jeffrey T. Hinson president and CEO. Hinson is the former executive vice president and CFO of Los Angeles-based Spanish-language media giant Univision Communications Inc.”

“Border Media Partners, which owns and operates Hispanic-oriented radio stations in five Texas markets, has brought in a new CEO and a healthy chunk of new investment from a consortium that includes Goldman Sachs.”

“Amador Bustos, chairman & CEO of Bustos Media, and Tom Castro, president and co-founder of Border Media Partners, will both participate in a “Group Heads Roundtable” at the Radio Ink Hispanic Conference, which is taking place in San Antonio at the Sheraton Gunther Hotel, May 22-23. Radio Ink CEO & Publisher B. Eric Rhoads will moderate the session. “

“Move over country music — Austin wants to salsa. Border Media Partners LLC says its KHHL La Ley 98.9 FM station is No. 1 in Austin. Its the first time a Hispanic radio station has reached that rank, the company says.

BMP says radio ratings agency Arbitron’s newest fall ratings show La Ley is the most listened-to general market radio station in Austin, knocking out KVET 98.1 FM from its first place spot in the summer ratings.”

“Learning that those who have the gold make the rules didn’t poison an idealistic Tom Castro as he applied his Harvard degree in international relations as a Senate aide.

It just made the scholarship student from the Watts neighborhood in Los Angeles realize that he could do more good as a capitalist than a wonk. He focused on creating and then selling radio chains. His latest, 37-station Border Media Partners, founded in 2003, is the largest privately owned Hispanic-focused radio company in the country – and the best capitalized Hispanic startup company in history, having raised more than $275 million in its first 30 months. “

“Houston-based Lopez Negrete Communications and Univision Radio have signed multi-year agreements for Arbitron’s portable people meter (PPM) ratings service in Houston, Arbitron announced Thursday. The ratings firm also signed a multi-year PPM agreement with Spanish-language broadcaster, Border Media Partners, for the PPM service in San Antonio and Austin. “

“Barely a week after Border Media Partners purchased KTSA-AM and Jack FM, the Houston-based company celebrated the grand opening of its new San Antonio studios.

And to show the significance of the deal, there were nearly as many name badges at Tuesday’s reception with “CBS” as with “BMP.”"

“Following its announcement in May that it intended to explore the sale of radio stations in 10 of its smaller markets, CBS Corporation has reached an agreement to sell two of its stations in Texas to Border Media Partners, LLC for $45 million in cash.

With the sale of the two Austin stations, KTSA-AM and KJXK-FM, CBS has sold a total of 17 radio stations in 15 markets, according to a release.”

“The rootsy Tejano sounds this former musician had played and cherished were no longer on the air. Station owner Border Media Partners, a Latino radio company that owns 35 stations from Dallas to Brownsville, had replaced the “Supertejano” format with “Mexican oldies,” featuring artists such as Vicente Fernandez, Jose Jose and Rocio Durcal.

Reflecting a change in Latino demographics, Austin is now without a full-time Tejano station. The tastes of recent Spanish-speaking immigrants now profoundly influence radio, television and newspaper consumption in the Central Texas Latino community, and those tastes run more to Spanish-only, often imported media, rather than Texas-grown bilingual fare.”

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Castro, president of Houston-based Border Media Partners LLC, co-founded the broadcasting company three years ago in McAllen. He since has built a mammoth Texas network of radio stations.

Border Media Partners entered the Austin market last year with the purchase of radio stations KHHL-FM 98.9, KXXS-FM 104.9 and KOKE-AM 1600, along with radio stations in Waco, Dallas and Laredo, from Irving-based Amigo Broadcasting LP. The deal was valued at $70 million.

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