News (Noticias) Tagged ‘bilingual’

McDonald’s announced today it is working with the Hispanic Scholarship Fund (HSF) for the second consecutive year to conduct a series of workshops designed to help encourage greater Hispanic college enrollment. The free workshops will provide parents and students with extensive information regarding the college application process, including financial aid and how to apply for scholarships.

To view the Multimedia News Release, go to: www.prnewswire.com/mnr/mcdonalds/34751/

“We understand how challenging the college application process can be and we want students and parents to know we are here to help,” said Cristina Vilella, Director of Marketing, McDonald’s USA. “These workshops offer the necessary tools and information needed to make that college dream a reality, and it is also a great way for students and their parents to become aware of all the available resources out there for them, such as the RMHC(R)/HACER(R) Scholarship Program that McDonald’s created and supports.”

The workshop series dates and locations are:
– September 6, 2008: Firebaugh High School, Lynwood, CA
– September 18, 2008: Campbell High School, Smyrna, GA
– September 18, 2008: Gateway High School, Aurora, CO
– October 16, 2008: Phoenix Union High School District, Phoenix, AZ
– October 18, 2008: New Jersey Institute of Technology, Newark, NJ
– October 29, 2008: Arsenal Technical High School, Indianapolis, IN
– November 8, 2008: Valencia Community West Campus, Orlando, FL
– November 15, 2008: National Hispanic University, San Jose, CA
– November 18, 2008: Ysleta Independent School District, El Paso, TX
– November 22, 2008: Benito Juarez High School, Chicago, IL
– November TBD: TBD, Boston, MA

“Many of these children will be the first in their families to go to college,” said Frank D. Alvarez, HSF President & CEO. “Our goal is to provide parents and students with the essential tools to help guide them through the college admission process.”
The workshop will introduce students and parents to scholarship programs, such as RMHC/HACER, a program of Ronald McDonald House Charities(R) and its local U.S. chapters. Launched in 1985, RMHC/HACER is one of the largest educational scholarship programs in the country, having provided more than $17.9 million in scholarships to nearly 13,000 students since its inception. In the latest expansion of the program, four RMHC/HACER national scholarships of $100,000 each were awarded to deserving high school graduates this year.
More information regarding RMHC/HACER and the Steps for Success College Workshops(TM) can be found at www.MeEncanta.com.

About McDonald’s
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald’s visit www.mcdonalds.com.

About RMHC
Ronald McDonald House Charities(R), a non-profit, 501 (c)(3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Through its three core programs, Ronald McDonald House(R), Ronald McDonald Family Room(R), and Ronald McDonald Care Mobile(R) program, RMHC is making a global impact on the most pressing problems facing children today. RMHC and its network of local U.S. Chapters also provide scholarships for high school seniors who want to continue their education. For more information about Ronald McDonald House Charities visit www.rmhc.org.

About Hispanic Scholarship Fund
Founded in 1975 as a not-for-profit, the Hispanic Scholarship Fund (HSF) is the nation’s preeminent Latino scholarship organization, providing the Latino community more college scholarships and educational outreach support than any other organization in the country. During the 2006-2007 academic year, HSF awarded nearly 4,200 scholarships exceeding $26.5 million. In its 32-year history, HSF has awarded in excess of 82,000 scholarships worth more than $221 million to Latinos attending nearly 2,000 colleges and universities in all 50 states, Puerto Rico, Guam and the U.S. Virgin Islands. For more information about HSF, please visit: www.hsf.net. “

…he would only potentially reach 66% of Hispanics. Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters⁴ Check out the stats below granted these aren’t the latest numbers but it all boils down to relevancy and for a very large percentage of Hispanic Spanish Language marketing and media is not the best way to go.

Out of AdAge.com “Paul Mendieta, director of Hispanic marketing at Coors Brewing Co., said, “Hispanic media is not doing a great job. They depend upon the fact that Latinos like to communicate in Spanish. But more and more of the growth is coming from the U.S.-born Latino who is bilingual and chooses according to content [quality], not langauge.” This is where HispanicTips and other blogs comes in.

Some Interesting Hispanic Data:

• 44.3 million Hispanics in the US ¹
• 33.5 million (75%) of us speak only English or are bilingual ⁴⁺
• Of 28.2 million Hispanic adults (18+) ²
  • 15.8 million (56%) use the internet. ⁵⁺⁺
  • 4.6 million (29%) get news from the internet ⁴⁺⁺
  • 3.5 million (75% of 4.6m) get all of their news on the internet in English ⁴⁺⁺
  • 64% of native-born Latinos get all their news in English. ⁴
  • 78% of English-dominant Latinos use the internet, compared with 32% of Spanish-dominant Latinos. ⁵
  • 51% think English media does a poor job of providing relevant news - this jumps to 65% for English-only Hispanics ⁴
  • Of those expressing an interest in news
    • 53% were English-only ⁴
    • 40% were Bilingual ⁴
    • 23% were Spanish-only ⁴
• Where do Hispanic voters get their news
  • 53% get all their news in English ⁴
  • 40% get their news from English and Spanish media ⁴
  • 6% get their all their news in Spanish ⁴
• Advertising on a national Spanish news TV program would reach only 39% of Hispanic voters⁴
• 54% of eligible voters registered in November 2006 ³
• 5.6 million (60%) of these registered voters actually voted representing 13% of the total Hispanic population ³

1. US Census - 7/1/2006 - PDF
2. US Census - 7/1/2005 - Excel Spreadsheet
3. Hispanics and the 2006 Election - 10/2/2006 - Pew Hispanic Center
4. Changing Channels and Crisscrossing Cultures: A Survey of Latinos on the News Media - 4/19/2004 - Pew Hispanic Center
5. Latinos Online - 3/14/2007 - Pew Hispanic Center
6. + means that I calculated a number using statistics from 3,4 or 5 with Census data #1
7. ++ means that I calculated a number using statistics from 3,4 or 5 with Census data #2

MIAMI, FL – August 3, 2008 – GolTV, the only live bilingual channel delivering 24/7 soccer, regrets Dish Network’s decision to discontinue carriage of GolTV’s unmatched international soccer coverage effective Friday afternoon, August 1. Dish Network’s loss of GolTV was the result of its decision to impose unreasonable contract demands and terms on the independent and privately-owned minority network, GolTV.

Millions of DISH subscribers have lost GolTV’s exclusive, live from London, TV coverage of the Emirates Cup. This decision also falls on the verge of 2010 World Cup qualifying matches and season kick-offs of GolTV’s exclusive TV coverage of the Spain’s La Liga on August 31 and Germany’s Bundesliga on August 15.

The satellite giant decided to remove GolTV, from its America’s Top 250 and Dish Latino programming packages. Consistently ranked in the top five Hispanic satellite and cable-delivered networks, Spanish and English-speaking soccer enthusiasts have been calling the South Florida-based soccer programming network over the weekend to voice their stunned reaction by the sudden and unprecedented loss of one of their favorite sports networks.

“Dish Network has demonstrated total disregard for independent networks, the millions of soccer fans we represent, and minority-owned businesses by this action,” said Rodrigo Lombello, GolTV COO. “We urge upset Dish viewers to contact us or Dish to voice their concerns.”

Dish Network subscribers can take action by emailing GolTV at info@goltv.tv .

About GolTV

GolTV is where soccer lives in the US 24/7, 365 days of the year. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the only bilingual US soccer network and the first channel conceived by professional athletes. GolTV is the only all-soccer network with unsurpassed exclusive soccer broadcast rights and an unmatched programming mix that speaks the universal language of soccer. The network brings viewers action from some of the world’s most competitive leagues and elite tournaments, offering over 8,000 hours of soccer action each year and more unique soccer matches than any other network. For more information, visit www.goltv.tv.

# # #

For more information, please contact:

Bob Gold or Angela Hein
Bob Gold & Associates Bob Gold & Associates

310.784.1040 310.784.1040

Cell: 310 880 1893 Cell: 310.404.3837

angela@bobgoldpr.com

Received via e-mail:

1. Attached is the press release from META and MALDEF on a very important Texas case on the education of English language learners and a copy of the decision.
2. META is the non-profit law firm that brought LULAC v. Florida Board of Education and handles the followup to implementation of the resulting Consent Decree.
3. Many of the Issues affecting English language learners in Texas are also concerns in Florida.

Release Major Ruling Texas English Language Learner.doc

Texas RECONSIDERATION DECISION FINAL.pdf

Question: Plano-based Bennigan’s Grill & Tavern is now offering menus in Spanish, and last week, Barack Obama said he was embarrassed not to be bilingual. What impact does an increase in bilingualism have on your community? Does it matter? “*

I don’t believe we should be compensating employees more just because they can speak Spanish,” he said. “This is America, and I believe people ought to be able to speak the English language.”*

A bilingual scholarship program that will offer up to $1 million to Spanish-speaking students at accredited graduate social work programs in Texas in the next three years has been approved by the he Hogg Foundation for Mental Health.”*

More than 50 years after the musical “West Side Story” had its original Broadway premiere, it is set to return in February in a darker, grittier, bilingual revival, the show’s producers said on Wednesday.

In an element that its director, Arthur Laurents, said would heighten the passion and authenticity of the show, much of the dialogue — both spoken and sung — will be in Spanish.”*

Cornelius has achieved two key goals in its police department. For the first time, it will have a full force of 14 officers and — also crucial — one of them is a bilingual/bicultural Latino.”*

“P-d-D” translates into “Question of the Day” and this one comes from J.O. a long-time reader somewhere out in cyberspace who, being particularly interested in linguistics and even a proponent of alternative spellings, had this question:

Q. A few weeks ago Obama said something about requiring students to learn a second language. He commented that he’s embarrassed he only knows English. I feel the same way. “*

This month, the singer gained a new platform that raises her profile — and potential influence — in the local music industry. She was named host of “Mex 2 the Max,” a popular music show produced for LATV, the L.A.-based network aimed at young, bilingual Latinos. The singer succeeds Patricia Lopez, the program’s original host, who’s now the morning sidekick for Rick Dees on Movin’ 93.9. It’s the first broadcast gig for Pérez, who has recorded seven albums in as many years, including her latest, “Todo de Mi” (All of Me), which drops Tuesday.”*

In the United States, Fortune 500 employers are faced with rapidly responding to the growing number of natural disasters. In the process of responding to immediate needs, certain employers are at-risk for failing to properly respond to the language needs of their consumers. Over the next decade, the U.S. Hispanic population is expected to grow 118% with a purchasing power of $1 trillion.

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FEMA has declared disasters in five states: Illinois, Indiana, Iowa, Nebraska and Wisconsin. California is also addressing the spread of fires. All six states have large Hispanic populations.”Employers are struggling to meet the needs of their non-English speaking customers,” says Ken Carey, owner of Agil Staff, Inc. “Companies are responding to the lessons learned after Hurricanes Katrina and Wilma. In 2002 an ice storm ravaged North Carolina. The state’s power companies were criticized for the lack of Spanish-speaking employees.

“Agil staff has tremendous success recruiting Spanish-speaking staff in response to natural disasters,” says Mr. Carey. “Our work with insurance and power companies has provided a track record of success for companies seeking to ensure quality bilingual service year-round.” Molly Hinrichs, a human resources assistant at The Seibels Bruce Group, stated that she turned to Agil Staff when the insurance company needed bilingual staff to process insurance claims from the 2005 hurricane season. Agil Staff was able to help them hire 30 bilingual call center staff.

As the Hispanic population and its purchasing power continue to grow, U.S. companies are beginning to recognize that they must have a workforce that can communicate with their customers. One way that companies are successfully responding to the growing demand is by engaging bilingual recruiters like Agil Staff, Inc.

About Agil Staff, Inc.

Agil Staff, Inc. connects employers to bilingual professionals and other hard-to-find people. More information about Agil Staff, Inc. is available at http://www.agilstaff.com or by calling Ken Carey or Ana Drummond at 803-771-4289.”

Salem’s police chief says he plans on hiring three Latino officers to build a force that better reflects the ethnic makeup of the city.

Chief Robert St. Pierre says a recruiting drive has been so successful that a civil service list he received to fill the three vacancies has 13 bilingual candidates, including more than a half-dozen Latinos who live in Salem.”*

As their contract negotiations intensified this week, the newsroom employees at San Francisco’s leading Spanish-language news station - KDTV Channel 14 - should have been in a strong bargaining position. Not only is the newsroom full of coveted bilingual journalists, but for the past two ratings periods KDTV has beaten most of its Bay Area English-language competitors in various ratings contests.

But when it comes to Spanish-language television news, high ratings don’t translate into high salaries. Many KDTV reporters and producers, like their counterparts at Spanish-language stations across the country, earn roughly one-fourth less in base pay than their competitors at English-language stations, even if the 6 p.m. newscast they’re producing is attracting more viewers in the coveted 25-54 demographic than every Bay Area station except KGO-TV. “*