http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 14:13:20 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2010/12/09/batanga-joins-network-advertising-initiative/ http://www.hispanictips.com/2010/12/09/batanga-joins-network-advertising-initiative/#comments Thu, 09 Dec 2010 15:57:58 +0000 Tomas http://www.hispanictips.com/?p=111543 HispanicTips from hispanicad.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/12/09/batanga-joins-network-advertising-initiative/feed/ 0 http://www.hispanictips.com/2010/10/25/batanga%e2%80%99s-new-lolasabe-com-targets-spanish-dominant-hispanic-women/ http://www.hispanictips.com/2010/10/25/batanga%e2%80%99s-new-lolasabe-com-targets-spanish-dominant-hispanic-women/#comments Tue, 26 Oct 2010 03:55:43 +0000 Tomas http://www.hispanictips.com/?p=106917 HispanicTips from www.portada-online.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/10/25/batanga%e2%80%99s-new-lolasabe-com-targets-spanish-dominant-hispanic-women/feed/ 0 http://www.hispanictips.com/2010/08/09/olivia-maloney-named-vp-of-sales-at-batanga-network/ http://www.hispanictips.com/2010/08/09/olivia-maloney-named-vp-of-sales-at-batanga-network/#comments Mon, 09 Aug 2010 20:58:53 +0000 Tomas http://www.hispanictips.com/?p=92724 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/08/09/olivia-maloney-named-vp-of-sales-at-batanga-network/feed/ 0 http://www.hispanictips.com/2010/05/19/batanga-com-introduces-its-free-batanga-radio-app/ http://www.hispanictips.com/2010/05/19/batanga-com-introduces-its-free-batanga-radio-app/#comments Wed, 19 May 2010 16:24:00 +0000 Tomas http://www.hispanictips.com/?p=85949 Batanga.com, the leading online source for Latin music ten years running, today announced the availability of a free app for the iPhone and iTouch. The new app is fully integrated with Batanga's online radio platform, allowing users to listen to their existing personalized or favorite radio stations as well as build new ones on their iPhone or iTouch.

"The Batanga Radio App provides iPhone and iTouch users with the largest and most extensive catalog of Latin music available," said Batanga, Inc. Chairman and CEO, Rafael Urbina. "The launch of the Batanga Radio App provides U.S. Hispanics with the first-ever Latin focused radio app and instantly allows them to enjoy thousands of songs that could not be found on any other streaming radio application."

Built with all of the same functionalities featured on the Batanga.com radio platform, users will have the ability to bookmark favorite songs or artists, skip thorough songs, buy and share music directly from their iPhone and iTouch. In addition, the fast-build feature will automatically create personalized stations based on users' favorite songs and artists. Each time a user logs onto Batanga whether online or on the app, it will recognize the users' history and activities.

"iPhone users are just as excited about the Batanga Radio App as we are. The feedback has been overwhelmingly positive and passionate. Users are discovering Latin music like never before," said Urbina.

With the Batanga Radio App you can:

* Listen, for free, to our exclusive radio stations, containing the largest selection of Latin music by genre, by mood or by your favorite artists.
* Create your very own radio stations and share them with your friends via Twitter, Facebook or email. There are more than 100,000 songs to choose from.
* Customize your radio station according to your mood or your location (your city).
* Add photos to customize your profile image or avatar.
* Plus, Batanga Radio is totally integrated with Batanga.com, so whether you created your station while online or on your iPhone, you will be able to listen from anywhere: your iPhone, iTouch, or online.


To download the application, users may visit Apple's iTunes Store. More information about the application, which is also compatible with the iPod touch, can be found at http://community.batanga.com/new-batanga-app-for-iphone-ipad-or-ipod-touch/.

About Batanga, Inc.

Batanga, Inc., is the leading U.S. Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online, across all categories and all demographics. Utilizing market exclusive targeting technologies, the network effectively aggregates and delivers online audiences within culturally relevant online environments. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami, New York and Mexico City. For more information visit batanganetwork.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/05/19/batanga-com-introduces-its-free-batanga-radio-app/feed/ 0 http://www.hispanictips.com/2010/01/27/batanga-inc-adds-online-ad-network-expertise-to-its-board/ http://www.hispanictips.com/2010/01/27/batanga-inc-adds-online-ad-network-expertise-to-its-board/#comments Wed, 27 Jan 2010 17:27:48 +0000 Tomas http://www.hispanictips.com/?p=73449 Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, today announced that Lynda Clarizio was appointed to the company's board of directors. With broad experience leading one of the industry's largest digital advertising platforms, Ms. Clarizio will provide a wealth of knowledge and support to the company.

"We are privileged to have Lynda join our board," said Batanga, Inc. Chairman and CEO, Rafael Urbina. "As we continue to expand our digital offerings and grow Batanga Network, currently the largest Hispanic pure-play online advertising network, we will benefit from her expertise and insights. We welcome her and look forward to her contributions."

Currently, Ms, Clarizio is the CEO of INVISION, Inc., a leading provider of advertising planning and sales solutions in the television industry. Most recently, Ms. Clarizio served as President of AOL's Platform-A, the industry's largest digital advertising platform. Prior to Platform-A, she served as President of Advertising.com since 2006, managing the largest third party online advertising network.

"Batanga's evolution over the past ten years is impressive and clearly demonstrates innovation and forward thinking at its best," said Ms. Clarizio. "I was thrilled to accept the appointment and am excited to be a part of the company's future growth."

In addition to sitting on Batanga, Inc's Board of Directors, Ms. Clarizio serves on the Board of Directors of Human Rights First and on the President's Board of Visitors of UMBC. She is a member of the Leadership Council of Princeton University's School of Engineering and Applied Science and of Princeton's Women in Leadership Steering Committee. Ms. Clarizio was named one of 2008's "Women to Watch" by Advertising Age and one of 2009's "25 Executives to Watch in Digital Entertainment" by Digital Media Wire.

About Batanga, Inc.

Batanga, Inc., is the leading U.S. Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online, across all categories and all demographics. Utilizing market exclusive targeting technologies, the network effectively aggregates and delivers online audiences within culturally relevant online environments. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami, New York and Mexico City. For more information visit www.batanganetwork.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/01/27/batanga-inc-adds-online-ad-network-expertise-to-its-board/feed/ 0 http://www.hispanictips.com/2009/10/14/batanga-opens-mexico-office/ http://www.hispanictips.com/2009/10/14/batanga-opens-mexico-office/#comments Wed, 14 Oct 2009 17:34:32 +0000 Tomas http://www.hispanictips.com/?p=64552 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/14/batanga-opens-mexico-office/feed/ 0 http://www.hispanictips.com/2009/08/17/batanga-inc-announces-the-launch-of-the-batanga-network/ http://www.hispanictips.com/2009/08/17/batanga-inc-announces-the-launch-of-the-batanga-network/#comments Mon, 17 Aug 2009 15:39:34 +0000 Tomas http://www.hispanictips.com/?p=58506 "Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, today announced the launch of the Batanga Network, a groundbreaking, pure-play Hispanic ad network. Batanga, Inc.'s acquisition and subsequent exponential growth of the HispanoClick network, its recent implementation of industry-exclusive targeting technologies, and its decade long dedication to in-culture sites such as Batanga.com, have paved the way for the network's launch. The Batanga Network is the evolution of a company that has always been at the forefront of the online U.S. Hispanic Market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090817/CL62081LOGO )

The Batanga Network demonstrates unparalleled and substantial reach with over fifteen million unique visitors as per comScore Media Metrix July 2009, making it the largest Hispanic-focused ad network. With a sizable audience, Batanga Network's targeting capabilities make delivering every segment in the market, across all categories and contents, viable. The Batanga Network offers advertisers contextual and behavioral targeting, pinpoint geo-targeting and demographic targeting, as well as the ability to retarget. Additionally, building on more than ten years of audience insights and in-culture experience, the Batanga Network, provides marketers with a portfolio of solutions. From performance and direct response to custom branding, the network can addresses all the nuances of this growing and influential audience.

"The growth of the U.S. Hispanic online audience is complex and cannot be addressed with a one-dimensional online strategy or buy. We are eager to work with our advertisers and demonstrate to them the power of our state-of-the-art targeting technologies," said Rafael Urbina, Chairman and CEO of Batanga, Inc. "The Batanga Network will allow marketers to reach and segment the online U.S. Hispanic Market like never before."

Recently, comScore Media Metrix and Nielsen Online released data demonstrating that the U.S. Hispanic Internet population was not only growing faster than any other group of Internet users, but also was the time spent online and the number of pages consumed. According to a newly released eMarketer report, in 2009, the number of U.S. Hispanics online is estimated to grow by 7.9%, exceeding 22 million users. Time spent online is also growing rapidly with data showing that U.S. Hispanics are spending over 26 hours online per month, a 12.5% year-over-year rise.

The launch of the Batanga Network comes at the heels of the company's recent implementation of advanced targeting technologies. The technologies provide marketers with the most sophisticated and advanced portfolio of media solutions targeting U.S. Hispanics online. Targeting contextually and behaviorally in both Spanish and English, as well as automatically analyzing every Web page across its network in both languages to locate relevant content, the technology allows marketers to carve out and reach any audience segment.

Clients such as Verizon, Sears and Sprint, among others, have already begun to benefit from the network's vast reach and advanced targeting technologies.

"We are pleased to be utilizing the new targeting capabilities offered by the Batanga Network as part our U.S. Hispanic online marketing efforts for our clients," stated Casey Martin, Media Supervisor at Moxie Interactive. "We feel strongly that reaching Hispanic consumers online, in-culture and in-language, is essential to maintaining the growth and development of our clients and their consumers."

About Batanga, Inc.

Batanga, Inc., is the leading Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online monthly, across all categories and all demographics. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanganetwork.com" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/08/17/batanga-inc-announces-the-launch-of-the-batanga-network/feed/ 0 http://www.hispanictips.com/2009/04/20/batanga-inc-raises-series-d-financing-to-expand-its-ad-network-in-the-us-and-latin-america/ http://www.hispanictips.com/2009/04/20/batanga-inc-raises-series-d-financing-to-expand-its-ad-network-in-the-us-and-latin-america/#comments Tue, 21 Apr 2009 00:57:21 +0000 Tomas http://www.hispanictips.com/?p=52245 "Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, announced today it has completed its Series D financing. Tudor Ventures as well as H.I.G. Ventures led the new round of financing and were joined by other existing investors. The funds will be used to further develop Batanga’s online advertising network, HispanoClick by investing in and implementing sophisticated and advanced targeting technologies.

“A year ago, we acquired the largest Hispanic pure-play ad network, HispanoClick, as a great complement to our traditional Batanga.com publishing business. We have rapidly grown our ad network business both in terms of reach and advertisers. Today our combined assets provide advertisers with unparalleled reach that is well over half of all U.S. Hispanics online. This financing will allow us to deliver even higher quality reach and drive performance for our advertising partners through the implementation of state of the art optimization and targeting technologies,” said Rafael Urbina, Chairman and CEO of Batanga, Inc. “Additionally, we are actively working to extend our offerings, therefore providing similar success to advertisers in Latin America.”

Since April 2008, Batanga, Inc. has aggressively built its ad network platform and expects to implement a new series of targeting and performance enhancements in the coming weeks. Currently, Batanga, Inc., maintains dominant traffic all through Latin America. Implementing targeting technologies throughout its global network, will allow advertisers to more effectively and strategically reach Hispanics in the U.S. and Latin America as well. Focusing on the market’s need for mass reach and effective performance has been the driving force behind the ad network’s growth.

“There is no doubt that with Batanga’s unrivaled reach and cutting-edge targeting capabilities, they have a true advantage and will continue to provide their advertisers with the innovation that has made them a leader in the U.S. Hispanic market for ten years,” said John Kim, managing director at H.I.G. Ventures. “The team of professionals is only second to the result-driven marketing solutions that they are consistently providing to advertisers.”

Thomas Weisel Partners LLC served as financial advisor and placement agent to Batanga, Inc. on this financing.

About Batanga, Inc.

Batanga, Inc. is the leading Hispanic-focused online media company. Batanga.com, its flagship property, is consistently one of the top online destinations for U.S. Hispanics. Batanga’s ad network, HispanoClick, is the largest Hispanic-focused ad network according to comScore MediaMetrix. Batanga, Inc. maintains offices in Miami and New York. Learn more at http://corp.batanga.com

About Tudor Ventures

Tudor Ventures, established in 1996, is the venture capital and private equity arm of Tudor Investment Corporation, an internationally recognized, diversified investment management firm with total assets under management in excess of $10 billion. Tudor Ventures currently manages approximately $600 million in private equity commitments and since 1998 has invested over $400 million in 50 companies. Tudor Ventures invests in information technology and rapidly growing companies providing capital for expansion, acquisition and founder liquidity. For more information about Tudor Ventures, visit www.tudorventures.com.

About H.I.G. Ventures

H.I.G. Ventures partners with entrepreneurs to provide the capital, expertise and relationships necessary to build market-leading businesses. With over $550 million in dedicated venture and growth capital under management, the firm’s team invests nationally in early to growth-stage information technology, healthcare and service businesses. H.I.G. Ventures is the venture capital affiliate of H.I.G. Capital, a leading private equity investment firm with over $4 billion of capital under management. H.I.G. Ventures has offices in Atlanta and Miami. For more information, visit www.higventures.com
Contact:
Natalia Martinez
Batanga, Inc.
(305) 476-2974 x238
natalia@batanga.com" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2009/04/20/batanga-inc-raises-series-d-financing-to-expand-its-ad-network-in-the-us-and-latin-america/feed/ 0 http://www.hispanictips.com/2009/03/17/batanga-enhances-online-music-experience-with-pluck-integrated-social-media-tools/ http://www.hispanictips.com/2009/03/17/batanga-enhances-online-music-experience-with-pluck-integrated-social-media-tools/#comments Wed, 18 Mar 2009 01:54:16 +0000 Tomas http://www.hispanictips.com/?p=51520 "Pluck® Corporation, a subsidiary of Demand Media and the industry-leading provider of social media capabilities to publishers, brands and retailers, today announced that Batanga, Inc. has implemented the Pluck® SiteLife platform to power its social media interactions on its flagship Web site, Batanga.com. Batanga.com features the largest collection of streaming Latin content with exclusive online radio stations, on-demand music videos, lifestyle news and gossip from the Latin entertainment world. The Pluck implementation of the SiteLife platform maintained the dual-language consumer experience present on Batanga.com, ensuring the launch of the new “Batanga Community” and associated social media features would continue to attract and engage a bilingual, bicultural U.S. Hispanic audience.

Since implementing Pluck social media tools, Batanga has experienced encouraging results on their music Web site, with a 38 percent increase in registrations and a 28 percent increase in consumer engagement in the week after launch. Batanga Community members are encouraged to rate songs, become a fan of an artist or radio station, upload photos to public galleries, and write their own album reviews.

Batanga, which has streamed more than 1 billion songs to music fans since it launched in 1999, is also utilizing the Pluck Personas module to create a customizable Batanga Music tab, which provides Batanga Community users with their own personal musical “blueprint.” The Music tab, exclusive to Batanga.com, provides users, and their network of friends, a consolidated view of their musical activity on Batanga.com and the opportunity to listen to one another’s personal MyRadio playlists.

“Music enthusiasts are a discerning group, and we are constantly searching for new ways to keep our users engaged and enthusiastic,” said Shana M. Fitch, vice president of marketing at Batanga. “After incorporating Pluck’s social media capabilities on Batanga.com, we immediately saw a spike in registrations to the Batanga Community and an obvious increase in the level of audience engagement. Pluck features enable Batanga’s users to not only discover great music but share their musical opinions, and this plays an essential role in enhancing the complete online music experience we provide.”

The increase in audience registrations and engagement also allows Batanga to gather invaluable consumer insights and build on their already extensive knowledge of the bilingual, bicultural U.S. Hispanic audience. The activity generated by Pluck social media tools will not only provide advertisers with these insights, but with a greater ability to segment and therefore effectively customize their message to this influential consumer.

Pluck SiteLife offers comprehensive social media capabilities and is broadly deployed on more than 350 leading digital destinations. Pluck capabilities are seamlessly integrated via easy-to-deploy widgets and a robust set of platform-level APIs that allow site publishers to tailor social media experiences to the needs of their distinct audiences.

“As one of the largest sources for Latin music and entertainment, it makes sense that Batanga would take the lead in integrating social media into the online experience,” said Steve Semelsberger, senior vice president and general manager of Pluck, a division of Demand Media. “At the same time, expanding Pluck’s features to bilingual users of a single property was a unique opportunity for us to further showcase the engagement and loyalty value of social media. It’s gratifying to see that this implementation is already starting to pay dividends for Batanga.”

About Batanga" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2009/03/17/batanga-enhances-online-music-experience-with-pluck-integrated-social-media-tools/feed/ 0 http://www.hispanictips.com/2008/12/03/batanga-inc-announces-seamless-music-purchase-experience-linked-directly-with-itunes/ http://www.hispanictips.com/2008/12/03/batanga-inc-announces-seamless-music-purchase-experience-linked-directly-with-itunes/#comments Wed, 03 Dec 2008 16:19:35 +0000 Tomas http://www.hispanictips.com/2008/12/03/batanga-inc-announces-seamless-music-purchase-experience-linked-directly-with-itunes-marketwatch/ "Batanga, Inc. announced today that through Batanga.com consumers can purchase and download any of the millions of songs streamed daily through a direct link to Apple's iTunes Store ( http://www.iTunes.com). Batanga.com features the largest collection of streaming Latin content with exclusive online radio stations, on demand music videos, lifestyle news and gossip from the Latin entertainment world. Since it launched in 1999 Batanga has streamed over 1 billion songs to music fans.
"We never stop looking for ways to improve the experience for Batangueros on Batanga.com," comments Rafael Urbina, CEO of Batanga. "Through the direct link on our website, consumers can immediately purchase and download the music they love on the iTunes Store. Batangueros are serious about their music and it makes sense to offer our audience direct access to iTunes, the world's most popular online music store."
Not only will Batangueros have the ability to directly purchase any of their favorite songs or albums from iTunes, but consumers will have the ability to download free Batanga Samplers on iTunes. The Batanga samplers, comprised of 10-song collections, offer a collection of free music that can only be found only on Batanga and downloaded on iTunes. The samplers provide consumers with ongoing music discovery experiences and opportunities.
Every week Batanga.com will also feature the single of the week available for free download from iTunes Latino. Visit http://www.batanga.com to learn more.
About Batanga, Inc.
Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga.com, the flagship and a top online destination for U.S. Hispanics, is the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanga.com. " HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/12/03/batanga-inc-announces-seamless-music-purchase-experience-linked-directly-with-itunes/feed/ 0