HispanicTips » Batanga

Batanga Opens Mexico Office

Tomas — Wed, 14 Oct 2009 17:34:32 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Batanga, Inc. Announces the Launch of the Batanga Network

Tomas — Mon, 17 Aug 2009 15:39:34 +0000

"Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, today announced the launch of the Batanga Network, a groundbreaking, pure-play Hispanic ad network. Batanga, Inc.'s acquisition and subsequent exponential growth of the HispanoClick network, its recent implementation of industry-exclusive targeting technologies, and its decade long dedication to in-culture sites such as Batanga.com, have paved the way for the network's launch. The Batanga Network is the evolution of a company that has always been at the forefront of the online U.S. Hispanic Market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090817/CL62081LOGO )

The Batanga Network demonstrates unparalleled and substantial reach with over fifteen million unique visitors as per comScore Media Metrix July 2009, making it the largest Hispanic-focused ad network. With a sizable audience, Batanga Network's targeting capabilities make delivering every segment in the market, across all categories and contents, viable. The Batanga Network offers advertisers contextual and behavioral targeting, pinpoint geo-targeting and demographic targeting, as well as the ability to retarget. Additionally, building on more than ten years of audience insights and in-culture experience, the Batanga Network, provides marketers with a portfolio of solutions. From performance and direct response to custom branding, the network can addresses all the nuances of this growing and influential audience.

"The growth of the U.S. Hispanic online audience is complex and cannot be addressed with a one-dimensional online strategy or buy. We are eager to work with our advertisers and demonstrate to them the power of our state-of-the-art targeting technologies," said Rafael Urbina, Chairman and CEO of Batanga, Inc. "The Batanga Network will allow marketers to reach and segment the online U.S. Hispanic Market like never before."

Recently, comScore Media Metrix and Nielsen Online released data demonstrating that the U.S. Hispanic Internet population was not only growing faster than any other group of Internet users, but also was the time spent online and the number of pages consumed. According to a newly released eMarketer report, in 2009, the number of U.S. Hispanics online is estimated to grow by 7.9%, exceeding 22 million users. Time spent online is also growing rapidly with data showing that U.S. Hispanics are spending over 26 hours online per month, a 12.5% year-over-year rise.

The launch of the Batanga Network comes at the heels of the company's recent implementation of advanced targeting technologies. The technologies provide marketers with the most sophisticated and advanced portfolio of media solutions targeting U.S. Hispanics online. Targeting contextually and behaviorally in both Spanish and English, as well as automatically analyzing every Web page across its network in both languages to locate relevant content, the technology allows marketers to carve out and reach any audience segment.

Clients such as Verizon, Sears and Sprint, among others, have already begun to benefit from the network's vast reach and advanced targeting technologies.

"We are pleased to be utilizing the new targeting capabilities offered by the Batanga Network as part our U.S. Hispanic online marketing efforts for our clients," stated Casey Martin, Media Supervisor at Moxie Interactive. "We feel strongly that reaching Hispanic consumers online, in-culture and in-language, is essential to maintaining the growth and development of our clients and their consumers."

About Batanga, Inc.

Batanga, Inc., is the leading Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online monthly, across all categories and all demographics. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanganetwork.com"

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Batanga, Inc. Raises Series D Financing to Expand Its Ad Network in the U.S. and Latin America

Tomas — Tue, 21 Apr 2009 00:57:21 +0000

"Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, announced today it has completed its Series D financing. Tudor Ventures as well as H.I.G. Ventures led the new round of financing and were joined by other existing investors. The funds will be used to further develop Batanga’s online advertising network, HispanoClick by investing in and implementing sophisticated and advanced targeting technologies.

“A year ago, we acquired the largest Hispanic pure-play ad network, HispanoClick, as a great complement to our traditional Batanga.com publishing business. We have rapidly grown our ad network business both in terms of reach and advertisers. Today our combined assets provide advertisers with unparalleled reach that is well over half of all U.S. Hispanics online. This financing will allow us to deliver even higher quality reach and drive performance for our advertising partners through the implementation of state of the art optimization and targeting technologies,” said Rafael Urbina, Chairman and CEO of Batanga, Inc. “Additionally, we are actively working to extend our offerings, therefore providing similar success to advertisers in Latin America.”

Since April 2008, Batanga, Inc. has aggressively built its ad network platform and expects to implement a new series of targeting and performance enhancements in the coming weeks. Currently, Batanga, Inc., maintains dominant traffic all through Latin America. Implementing targeting technologies throughout its global network, will allow advertisers to more effectively and strategically reach Hispanics in the U.S. and Latin America as well. Focusing on the market’s need for mass reach and effective performance has been the driving force behind the ad network’s growth.

“There is no doubt that with Batanga’s unrivaled reach and cutting-edge targeting capabilities, they have a true advantage and will continue to provide their advertisers with the innovation that has made them a leader in the U.S. Hispanic market for ten years,” said John Kim, managing director at H.I.G. Ventures. “The team of professionals is only second to the result-driven marketing solutions that they are consistently providing to advertisers.”

Thomas Weisel Partners LLC served as financial advisor and placement agent to Batanga, Inc. on this financing.

About Batanga, Inc.

Batanga, Inc. is the leading Hispanic-focused online media company. Batanga.com, its flagship property, is consistently one of the top online destinations for U.S. Hispanics. Batanga’s ad network, HispanoClick, is the largest Hispanic-focused ad network according to comScore MediaMetrix. Batanga, Inc. maintains offices in Miami and New York. Learn more at http://corp.batanga.com

About Tudor Ventures

Tudor Ventures, established in 1996, is the venture capital and private equity arm of Tudor Investment Corporation, an internationally recognized, diversified investment management firm with total assets under management in excess of $10 billion. Tudor Ventures currently manages approximately $600 million in private equity commitments and since 1998 has invested over $400 million in 50 companies. Tudor Ventures invests in information technology and rapidly growing companies providing capital for expansion, acquisition and founder liquidity. For more information about Tudor Ventures, visit www.tudorventures.com.

About H.I.G. Ventures

H.I.G. Ventures partners with entrepreneurs to provide the capital, expertise and relationships necessary to build market-leading businesses. With over $550 million in dedicated venture and growth capital under management, the firm’s team invests nationally in early to growth-stage information technology, healthcare and service businesses. H.I.G. Ventures is the venture capital affiliate of H.I.G. Capital, a leading private equity investment firm with over $4 billion of capital under management. H.I.G. Ventures has offices in Atlanta and Miami. For more information, visit www.higventures.com
Contact:
Natalia Martinez
Batanga, Inc.
(305) 476-2974 x238
natalia@batanga.com"

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Batanga Enhances Online Music Experience with Pluck Integrated Social Media Tools

Tomas — Wed, 18 Mar 2009 01:54:16 +0000

"Pluck® Corporation, a subsidiary of Demand Media and the industry-leading provider of social media capabilities to publishers, brands and retailers, today announced that Batanga, Inc. has implemented the Pluck® SiteLife platform to power its social media interactions on its flagship Web site, Batanga.com. Batanga.com features the largest collection of streaming Latin content with exclusive online radio stations, on-demand music videos, lifestyle news and gossip from the Latin entertainment world. The Pluck implementation of the SiteLife platform maintained the dual-language consumer experience present on Batanga.com, ensuring the launch of the new “Batanga Community” and associated social media features would continue to attract and engage a bilingual, bicultural U.S. Hispanic audience.

Since implementing Pluck social media tools, Batanga has experienced encouraging results on their music Web site, with a 38 percent increase in registrations and a 28 percent increase in consumer engagement in the week after launch. Batanga Community members are encouraged to rate songs, become a fan of an artist or radio station, upload photos to public galleries, and write their own album reviews.

Batanga, which has streamed more than 1 billion songs to music fans since it launched in 1999, is also utilizing the Pluck Personas module to create a customizable Batanga Music tab, which provides Batanga Community users with their own personal musical “blueprint.” The Music tab, exclusive to Batanga.com, provides users, and their network of friends, a consolidated view of their musical activity on Batanga.com and the opportunity to listen to one another’s personal MyRadio playlists.

“Music enthusiasts are a discerning group, and we are constantly searching for new ways to keep our users engaged and enthusiastic,” said Shana M. Fitch, vice president of marketing at Batanga. “After incorporating Pluck’s social media capabilities on Batanga.com, we immediately saw a spike in registrations to the Batanga Community and an obvious increase in the level of audience engagement. Pluck features enable Batanga’s users to not only discover great music but share their musical opinions, and this plays an essential role in enhancing the complete online music experience we provide.”

The increase in audience registrations and engagement also allows Batanga to gather invaluable consumer insights and build on their already extensive knowledge of the bilingual, bicultural U.S. Hispanic audience. The activity generated by Pluck social media tools will not only provide advertisers with these insights, but with a greater ability to segment and therefore effectively customize their message to this influential consumer.

Pluck SiteLife offers comprehensive social media capabilities and is broadly deployed on more than 350 leading digital destinations. Pluck capabilities are seamlessly integrated via easy-to-deploy widgets and a robust set of platform-level APIs that allow site publishers to tailor social media experiences to the needs of their distinct audiences.

“As one of the largest sources for Latin music and entertainment, it makes sense that Batanga would take the lead in integrating social media into the online experience,” said Steve Semelsberger, senior vice president and general manager of Pluck, a division of Demand Media. “At the same time, expanding Pluck’s features to bilingual users of a single property was a unique opportunity for us to further showcase the engagement and loyalty value of social media. It’s gratifying to see that this implementation is already starting to pay dividends for Batanga.”

About Batanga"

Batanga, Inc. Announces Seamless Music Purchase Experience Linked Directly With iTunes

Tomas — Wed, 03 Dec 2008 16:19:35 +0000

"Batanga, Inc. announced today that through Batanga.com consumers can purchase and download any of the millions of songs streamed daily through a direct link to Apple's iTunes Store ( http://www.iTunes.com). Batanga.com features the largest collection of streaming Latin content with exclusive online radio stations, on demand music videos, lifestyle news and gossip from the Latin entertainment world. Since it launched in 1999 Batanga has streamed over 1 billion songs to music fans.
"We never stop looking for ways to improve the experience for Batangueros on Batanga.com," comments Rafael Urbina, CEO of Batanga. "Through the direct link on our website, consumers can immediately purchase and download the music they love on the iTunes Store. Batangueros are serious about their music and it makes sense to offer our audience direct access to iTunes, the world's most popular online music store."
Not only will Batangueros have the ability to directly purchase any of their favorite songs or albums from iTunes, but consumers will have the ability to download free Batanga Samplers on iTunes. The Batanga samplers, comprised of 10-song collections, offer a collection of free music that can only be found only on Batanga and downloaded on iTunes. The samplers provide consumers with ongoing music discovery experiences and opportunities.
Every week Batanga.com will also feature the single of the week available for free download from iTunes Latino. Visit http://www.batanga.com to learn more.
About Batanga, Inc.
Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga.com, the flagship and a top online destination for U.S. Hispanics, is the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanga.com. "

How will Latin American and Hispanic Companies Fare in the Current Credit Crunch? – (reviews: Batanga, Impremedia, Todobebé, QuePasa)

Tomas — Mon, 27 Oct 2008 14:26:58 +0000

Six Degrees Records & Batanga Team Up to Celebrate Hispanic Heritage Month

Tomas — Tue, 23 Sep 2008 23:07:07 +0000

"On Tuesday, September 23, Six Degrees Records and Batanga.com have teamed up to offer the "Batanga Hispanic Heritage Sampler" exclusively for free on iTunes (http://www.itunes.com/batanga ) until October 21. The one-month-long promotion serves to highlight Latin music in the U.S. during this celebrated month for residents whose culture and traditions trace their roots to Spain, Mexico and the Spanish-speaking nations of Central and South America as well as the Caribbean.

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The sampler features ten songs from Six Degrees Records' all-star Latin/Brazilian roster, including the GRAMMY recognized Spanish Harlem Orchestra, CeU, Ojos de Brujo and fast-rising newcomers Pacifika and Beto Villares, amongst others. Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics across multiple platforms, has dedicated an editorial page (http://www.batanga.com/freesampler ) to provide visitors a place to learn more about each artist featured on the sampler, including photos, biographies, song previews and more.

"Six Degrees Records has found a great partner in Batanga.com to reach the Hispanic fan hungry to learn more about new independent music," says Bob Duskis, President and label Co-founder of Six Degrees Records. "We are excited to expose new listeners to our roster and are happy to be a part of Hispanic Heritage month."

"We hope this is the first of many collaborations with great labels such as Six Degrees Records, as well as the beginning of an ongoing relationship with iTunes," said Rick Marroquin, Chief Marketing Officer of Batanga, Inc.

Hispanic Heritage Month is a period to recognize the contributions of Hispanic Americans to the United States and to celebrate Hispanic heritage and culture. The observance started in 1968 as Hispanic Heritage Week and was expanded in 1988 to cover a 30-day period starting on September 15 and ending on October 15.

Batanga Hispanic Heritage Sampler -- Tracklisting:
1. Spanish Harlem Orchestra -- "Sacala Bailar"
2. Ojos de Brujo -- "Sultanas de Merkaillo"
3. Los Mocosos -- "Bandolera Era"
4. Bobi Cespedes -- "Rezos"
5. Pacifika -- "Me Cai"
6. DO (Featuring Omar Sosa and Greg Landau) -- "Llorana"
7. CeU -- "Ave Cruz"
8. Da Cruz -- "Intro (Sao Jorge)"
9. Beto Villares -- "Rio Da Bossa Nova"
10. Sonantes -- "Quilombo te Espera"

About Six Degrees Records:

Six Degrees Records produces and markets accessible, genre-bending records that explore world music traditions, modern dance grooves, electronic music, and overlooked pop gems. The label's catchphrase, "everything is closer than you think," is a real reflection of Six Degrees' commitment to different styles of music that appeal to a curious and increasingly sizable audience. http://www.sixdegreesrecords.com .

About Batanga, Inc.:

Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga, Inc. publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music and entertainment, boasts over 50,000 free user-generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at http://www.batanga.com ."

Batanga, one of the region’s top online media, venture capital and entrepreneurial success stories, is closing its downtown Greensboro office and cutting ties to the town where it was born.

Tomas — Fri, 12 Sep 2008 15:11:43 +0000

Batanga, Inc. Announces New Chief Revenue Officer

Tomas — Wed, 20 Aug 2008 23:09:00 +0000

"Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, announced today the creation of a new C-level position at Batanga, Inc. -- Chief Revenue Officer (CRO). Phil Frank will be serving in this new role effective immediately, based out of the Batanga New York office, and will have ultimate accountability of all revenue generating activities.

"As Batanga continues to grow and evolve, we realize that in order to continually improve the product we offer to advertisers, we had to formalize a leadership role to head up all our revenue generating efforts," said Rafael Urbina, chairman and CEO of Batanga, Inc. "More importantly, Phil will lead the sales team and further develop premier and exclusive offerings, in addition to overseeing advertising sales and revenue strategy. He brings vast experience to our team and we welcome him aboard."

"I am thrilled to join this dynamic team of individuals and take on this new role with great enthusiasm. I have watched Batanga, Inc. grow throughout the last twelve months and am confident that we are strongly positioned to grow the industry as well as the company with innovative and highly effective solutions for our clients," said Phil Frank.

Mr. Frank was previously director at Billetts America and Vice President of Sales at BabyCenter. He also worked at Time, Inc. and AOL. He holds a Bachelor of Business Administration degree from LeHigh University's College of Business and Economics. As the new Batanga CRO, Mr. Frank will report to Rafael Urbina.

About Batanga, Inc.

Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga, Inc. publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanga.com.
Website: http://www.batanga.com/"

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HispanicTips » Batanga

Batanga Opens Mexico Office

Batanga, Inc. Announces the Launch of the Batanga Network

Batanga, Inc. Raises Series D Financing to Expand Its Ad Network in the U.S. and Latin America

Batanga Enhances Online Music Experience with Pluck Integrated Social Media Tools

Batanga, Inc. Announces Seamless Music Purchase Experience Linked Directly With iTunes

How will Latin American and Hispanic Companies Fare in the Current Credit Crunch? – (reviews: Batanga, Impremedia, Todobebé, QuePasa)

Six Degrees Records & Batanga Team Up to Celebrate Hispanic Heritage Month

Batanga, one of the region’s top online media, venture capital and entrepreneurial success stories, is closing its downtown Greensboro office and cutting ties to the town where it was born.

Batanga, Inc. Announces New Chief Revenue Officer

Early Bird Expires in Two Days: Hispanic Digital and Print Media Conference

Portada Invites You to the Second Annual Hispanic Digital and Print Media Conference, NYC, Oct. 9

Blogante News for Monday – June 9th, 2008

Batanga Consolidates Online Operations

Ad-Tech Day 2: Top Media Companies Discuss Multi-platform Content and Advertising

LATIN ALTERNATIVE MUSIC CONFERENCE (LAMC) ANNOUNCES ARTIST LINEUP AND PANEL SCHEDULE

Blogante News for Monday – April 28th, 2008

Batanga, Inc. Reaches 10.8 Million Unique Visitors

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