News (Noticias) Tagged ‘Batanga’

On Tuesday, September 23, Six Degrees Records and Batanga.com have teamed up to offer the “Batanga Hispanic Heritage Sampler” exclusively for free on iTunes (www.itunes.com/batanga ) until October 21. The one-month-long promotion serves to highlight Latin music in the U.S. during this celebrated month for residents whose culture and traditions trace their roots to Spain, Mexico and the Spanish-speaking nations of Central and South America as well as the Caribbean.

The sampler features ten songs from Six Degrees Records’ all-star Latin/Brazilian roster, including the GRAMMY recognized Spanish Harlem Orchestra, CeU, Ojos de Brujo and fast-rising newcomers Pacifika and Beto Villares, amongst others. Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics across multiple platforms, has dedicated an editorial page (www.batanga.com/freesampler ) to provide visitors a place to learn more about each artist featured on the sampler, including photos, biographies, song previews and more.

“Six Degrees Records has found a great partner in Batanga.com to reach the Hispanic fan hungry to learn more about new independent music,” says Bob Duskis, President and label Co-founder of Six Degrees Records. “We are excited to expose new listeners to our roster and are happy to be a part of Hispanic Heritage month.”

“We hope this is the first of many collaborations with great labels such as Six Degrees Records, as well as the beginning of an ongoing relationship with iTunes,” said Rick Marroquin, Chief Marketing Officer of Batanga, Inc.

Hispanic Heritage Month is a period to recognize the contributions of Hispanic Americans to the United States and to celebrate Hispanic heritage and culture. The observance started in 1968 as Hispanic Heritage Week and was expanded in 1988 to cover a 30-day period starting on September 15 and ending on October 15.

Batanga Hispanic Heritage Sampler — Tracklisting:
1. Spanish Harlem Orchestra — “Sacala Bailar”
2. Ojos de Brujo — “Sultanas de Merkaillo”
3. Los Mocosos — “Bandolera Era”
4. Bobi Cespedes — “Rezos”
5. Pacifika — “Me Cai”
6. DO (Featuring Omar Sosa and Greg Landau) — “Llorana”
7. CeU — “Ave Cruz”
8. Da Cruz — “Intro (Sao Jorge)”
9. Beto Villares — “Rio Da Bossa Nova”
10. Sonantes — “Quilombo te Espera”

About Six Degrees Records:

Six Degrees Records produces and markets accessible, genre-bending records that explore world music traditions, modern dance grooves, electronic music, and overlooked pop gems. The label’s catchphrase, “everything is closer than you think,” is a real reflection of Six Degrees’ commitment to different styles of music that appeal to a curious and increasingly sizable audience. www.sixdegreesrecords.com .

About Batanga, Inc.:

Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga, Inc. publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music and entertainment, boasts over 50,000 free user-generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanga.com .”

Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, announced today the creation of a new C-level position at Batanga, Inc. — Chief Revenue Officer (CRO). Phil Frank will be serving in this new role effective immediately, based out of the Batanga New York office, and will have ultimate accountability of all revenue generating activities.

“As Batanga continues to grow and evolve, we realize that in order to continually improve the product we offer to advertisers, we had to formalize a leadership role to head up all our revenue generating efforts,” said Rafael Urbina, chairman and CEO of Batanga, Inc. “More importantly, Phil will lead the sales team and further develop premier and exclusive offerings, in addition to overseeing advertising sales and revenue strategy. He brings vast experience to our team and we welcome him aboard.”

“I am thrilled to join this dynamic team of individuals and take on this new role with great enthusiasm. I have watched Batanga, Inc. grow throughout the last twelve months and am confident that we are strongly positioned to grow the industry as well as the company with innovative and highly effective solutions for our clients,” said Phil Frank.

Mr. Frank was previously director at Billetts America and Vice President of Sales at BabyCenter. He also worked at Time, Inc. and AOL. He holds a Bachelor of Business Administration degree from LeHigh University’s College of Business and Economics. As the new Batanga CRO, Mr. Frank will report to Rafael Urbina.

About Batanga, Inc.

Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga, Inc. publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanga.com.
Website:

Join us October 9th in New York City for this one-of-a-kind event, to be held at the elegant and historic Altman Building. Save $360 by registering here now:

www.portada-online.com/conference/registration.aspx?cid=2

Benefit from listening to more than 30 leaders who will provide how-to advice on:

– Big Box Retail Advertising: The State of the Art
– Breaking through to increased Multicultural Advertising Budgets
– How You should think about Mobile Marketing for Hispanics and Why.
– Case Study: Automotive Advertising in the Hispanic Market
– How to increase the share of Digital and Print Advertising Dollars in Hispanic Advertising Budgets
– Financing, acquiring and selling Hispanic media properties
– Healthcare Advertising: Advice from a large Madison Avenue print buyer

Plus:
Three breakout sessions about:
– Monetizing Offline Content
– The Mobile Opportunity
– Online Video Advertising

Confirmed speakers include:

– Craig Desens, Chief Development Officer, NSA Media
– Tim Hahn, Director of Interactive, Latinworks
– Beth Fidoten, Print Director, Initiative Media
– Marti Frucci, Managing Director, DeSilva&Phillips
– Robert Nolan, Managing Partner Halyard Capital
– John Paton, CEO Impremedia- Daniel Villarroel, Director Multi-Ethnic Marketing, Maybelline & Garnier
– Sacha Xavier, Group Media Director, Avenue A-Razorfish

Make sure that you register and save $360 by taking advantage of the early bird, expiring in two days Thursday July 31. Copy this link into your browser: www.portada-online.com/conference/registration.aspx?cid=2
The conference will conclude with the first-ever Hispanic Digital and Print Media Awards Dinner, sponsored by Batanga. To nominate Candidates in 9 different categories, please go here:
www.portada-online.com/conference/award-nomination.aspx?cid=2

Sponsorship Opportunities:
Portada’s Annual Hispanic Digital and Print Media Conference is a
high-profile brand that is highly respected in the Hispanic and Latin American Advertising, Media and Publishing world. For information on how to align your brand with this conference, please e-mail Annette Fielman at
Annette@portada-online.com or contact her at (631) 470-2253.
The following companies already have signed up as Premium Sponsors of the Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner: Impremedia Digital (Platinum), Starmedia (Gold), MediaSpace Solutions (Silver Sponsor), JumpTV (Bronze), Todobebe (Bronze), Alloy Access (Bronze) and Batanga (Sponsor of the Hispanic Digital and Print Media Awards Dinner).

Media Partners: Ethnic Events, Grupo Entrada, Hispanic Professional Networking Group and Hispanic Trending.

CONTACT: Marcos Baer of Portada, +1-212-685-4441,
marcos@portada-online.com; or Annette Fielman, (631) 470-2253, Annette@portada-online.com, for conference information

Web site:

The Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner will be held in New York City on October 9, 2008.

Organized by Portada (www.portada-online.com/conference/main.aspx?cid=2) — a major trade publication (online and in print) and resource to Hispanic and Latin American media, publishing and advertising professionals-the event will feature highly-focused panels and presentations by the best minds in Hispanic and Latin American media and advertising.

The one day event will have several sessions and panels focused on growing the Hispanic and Latin American digital and print media industries. Particular topics like Private Equity and M&A in Hispanic Media, Latin American Media Buying, and Hispanic Online Video Advertising will be discussed in breakout sessions next to the main hall of the Altman Building, located on West 18th Street in the heart of Manhattan.

An impressive array of speakers has already been confirmed, including:

Greg Anthony, SVP Multicultural Sales, Alloy Access

Craig Desens, Chief Development Officer, NSA Media and President of Home Depot account

Beth Fidoten, Print Director, Initiative Media

Tim Hahn, Director of Interactive, LatinWorks

Rick Marroquin, Chief Marketing Officer, Batanga

John Paton, CEO, Impremedia

Nada Usina, President, JumpTV

The conference will conclude by recognizing industry pioneers, innovators and their campaigns through Portada’s Hispanics Digital and Print Media Awards.

Secure your ticket today and Save more than $350 (www.portada-online.com/conference/registration.aspx?cid=2) with the early bird discount, putting this link in your browser: www.portada-online.com/conference/registration.aspx?cid=2

The following companies already have signed up as Premium Sponsors of the Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner: Impremedia Digital (Platinum), Batanga (Sponsor of the Hispanic Digital and Print Media Awards Dinner), MediaSpace Solutions (Silver Sponsor), JumpTV (Bronze), Todobebe (Bronze), Alloy Access (Bronze).

Sponsorship Opportunities:

Portada’s Annual Hispanic Digital and Print Media Conference is a high-profile brand that is highly respected in the Hispanic and Latin American Advertising and Publishing world. For information on how to align your brand with this high-profile conference, please e-mail Annette Fielman at Annette@portada-online.com or contact her at (631) 470-2253.”*

Batanga has witnessed astronomical growth over the past year, having tripled its audience in this period alone.

While Batanga LIVE/Publishing will remain headquartered in NYC, the company will be bringing its content and technical operations down to its Miami offices from Greensboro, North Carolina.”*

At the second day of Ad-Tech Miami cross-platform distribution was a key topic. In a panel titled Hispanic Media and Entertainment: Programming, distribution and advertising in a multi-platform world, speakers from Starmedia, Televisa and Batanga LIVE/Publishng highlighted their experiences.”*

Free Central Park SummerStage Concert (Saturday, July 12th) Features Mexican Rock Songstress Julieta Venegas and Monterrey’s Electro-Rockers Plastilina Mosh Along With Chilean Buzz DJ Bitman

Free Celebrate Brooklyn @ Prospect Park Concert (Friday, July 11th) Features Brazilian Girls, Miranda! And Ticklah

Additional LAMC Artists Include Pacha Massive, Mexican Institute of Sound, CuCu Diamantes (Yerba Buena), Ticklah, Emmanuel Horvilleur, Sussie 4, Ximena Sariana, Zigmat And Forro In The Dark

(SEE FURTHER BELOW FOR FULL ARTIST LINEUP AND SCHEDULE)

With a warm welcome from the Big Apple, the biggest event in the world for cutting-edge Latin music will return to the Roosevelt Hotel in New York City from July 8th - 12th. Discounted registration for LAMC is available for only $249 at www.latinalternative.com (discounted rate expires on June 1st ). Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the ninth annual LAMC is a “must play” event for developing and established acts alike.

“Major music events like the 9th Annual Latin Alternative Music Conference draw music fans from around the world to New York City,” said Mayor Michael Bloomberg. “Through the work of the Latin Media and Entertainment Commission, New York has been able to attract and retain major Latin events generating millions in economic activity for our City. As we continue to showcase the talent and rich cultural diversity of Nueva York, hosting events like the LAMC helps us as we stake our claim as the Latin media and entertainment capital of the world.”

With past conferences averaging more than 1,250 music industry attendees and 25,000 concert fans each year, LAMC 2008 promises to be an exciting year yet again. This multi-day conference provides networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers. It is the most extensive Latin music conference to date.

LAMC will be returning for its second year in Mexico City and Buenos Aires on September 5th and September 22th-24th, respectively.

Tuesday, July 8th:

- 8:00pm  -  11:00pm: LAMC Underground Film Night at 282 North Henry Gallery  (Brooklyn)
Featuring ¿Habrán Esperanzas?, a film by Felipe Monsalve With DJ set to be provided by special Guest DJ
Presented by Zune

Wednesday, July 9th:

- 3:00pm - 5:00pm: LAMC Registration @ The Roosevelt Hotel

- 5:00pm - 8:00pm: LAMC Music & Film Night at Central Park Summerstage featuring Bragging Rights: Stickball Stories, a film by Sonia N. Gonzalez, with musical performance by CuCu Diamantes (of Yerba Buena) and prelude by Andres Levin.

- 8:00pm - 1:00am: LAMC Indie Showcase at The Mercury Lounge
Co-Presented by GoTV, Gibson, Discmakers, and Myspace Latino
Performances by Zigmat (New York), Che Sudaka (Barcelona), Allá (Chicago), Forro in the Dark (New York), Guajiro (Puerto Rico/Miami) plus special guests!

Thursday, July 10th:

- 9:00am - 5:00pm: LAMC Registration, Panels & Exhibits @ The Roosevelt Hotel

- 11:00am - 5:00pm: Panel Day One at The Roosevelt Hotel featuring topics:

WIDENING LATIN MUSIC’S GLOBAL REACH: How new tour markets and new technologies are creating opportunities at home and abroad Presented by Cyloop

CAN I OUTSOURCE MY RECORD LABEL (OR NOT)?: New business models in a changing marketplace

HEARD IT THROUGH THE GRAPEVINE: How the U.S. Latin listener hears new music
Presented by Batanga

- 6:00pm - 8:30pm: LAMC Acoustic Showcase at SOB’s Co-Presented by Cyloop and Gibson
Performances by: Che Sudaka, Udi E Geral, Chana, Emmanuel  Horvilleur, Zigmat, Very Be Careful, plus special guests!

- 9:00pm - 1:00am: LAMC Bowery Ballroom Showcase Presented by Terra
Performances by: Pacha Massive, Emmanuel Horvilleur, Sussie 4, Mexican Institute of Sound, Ximena Sariñana, plus special  guests!

Friday, July 11th:

- 9:00am - 5:00pm: LAMC Registration, Panels & Exhibits @ The Roosevelt Hotel, Mezzanine Level

- 11:30am - 5:00pm: Panel Day Two at The Roosevelt Hotel featuring topics:

BLOGUEANDO: How Latino-oriented and indie music blogs and bloggers are helping artists connect with new audiences and brands

FROM UGLY BETTY TO TIGER WOODS: Licensing opportunities for new Latin sounds

- 2:00pm - 3:00pm: Moses Avalon Q&A session

- 7:30pm - 11:00pm: LAMC/Celebrate Brooklyn Show at Prospect Park Bandshell Presented by ZUNE
Performances by: Brazilian Girls, Ticklah and Miranda!

Saturday, July 12th:

- 3:00pm -7:00pm: LAMC/Central Park Summerstage Show at Rumsey Playfield Presented by MTV Tr3s
Performances by: Julieta Venegas, Plastilina Mosh and DJ Bitman

- 8:00pm - 10:00pm: Pepsi Blue Carpet Bash//LAMC Closing Night Party Sponsored by ZUNE, Pepsi and others
Come out and celebrate with the spirits and sounds of some of Latin Alternative’s hottest artists!

For more information on the Latin Alternative Music Conference please visit: www.latinalternative.com

Sponsorship - Jennifer Sarkissian - Jennifer.sarkissian@cookman.com - 818.763.1397

Media Relations - Paul Dryden - paul.dryden@cookman.com - 818.763.1397

Batanga, Inc., the leading media and entertainment company reaching Hispanics, announced today that they reached 10.8 million U.S. unique visitors according to comScore Media Metrix, March 2008. The total audience measured includes the company’s flagship website, Batanga, and the newly acquired HispanoClick ad network.

HispanoClick was acquired by Batanga, Inc. in January 2008. Composed of over 800 premium Spanish-language sites, HispanoClick provides various segmentation options and rich media solutions for its advertisers. The leading Hispanic ad network, HispanoClick offers a variety of channel listings, including entertainment, automotive, business and more.

“We were confident that in acquiring HispanoClick, Batanga, Inc. would be able to deliver the critical mass advertisers are seeking,” said Rick Marroquin, Chief Marketing Officer of Batanga, Inc. “This addition to the company’s portfolio provides advertisers with a new set of resources to effectively carve out and reach their brand’s marketing target.”

Batanga has consistently outpaced all exclusively Hispanic targeted websites for the last five months surpassing 3 million U.S. unique visitors month-over-month. Adds Marroquin, “Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music.”"*

Sensis has helped the Ad Council secure in media buy donations from notable outlets, including MSN Latino, EsMas, StarMedia, Terra, Admixture and Batanga. This partnership marks the first time the Ad Council has received assistance in securing Spanish-language online media placements and also signifies the importance in using online tactics to reach this segment of this population. “*

JACK DANIEL’S(R) Studio No7(R) Latino concert series returns in 2008 with Beto Cuevas, formerly of mega-band La Ley. Kicking off tomorrow, Tuesday, March 18th, in San Antonio, the series will also stop in Houston (3/19), Dallas (3/20), Phoenix (3/25), Los Angeles (3/26), San Jose (3/27), Chicago (4/8), Miami (4/9), and New York where it will conclude on April 12th.

The Studio No. 7 Latino series was created to bring great music to friends of Jack Daniel’s in a small, unique setting. The concerts are invitation only** and have featured some of the top performing acts in Latin America and the U.S. Hispanic community, including Molotov from Mexico, Babasonicos from Argentina, and Los Amigos Invisibles from Venezuela in 2007. This year, Studio No. 7 will feature Beto Cuevas, the ex-vocalist of the critically-acclaimed Rock En Espanol band La Ley from Chile. Friends of Jack Daniel’s in attendance at these concerts will have the privilege of hearing new songs from Beto’s highly-anticipated solo album along with favorite hits from La Ley.

“Since Mr. Jack’s days, music, friends, and Jack Daniel’s have always made for the perfect intimate evening, Studio No. 7 is a continuation of that authentic Jack Daniel’s legacy,” said Joseph Carvajal, Hispanic Brand Marketing Manager, Jack Daniel’s USA, “Beto Cuevas is a world-class musical artist and we’re proud to feature him this year and provide a truly special music experience for our friends in the Hispanic community.”

Information about these concerts can be found at the official JACK DANIEL’S(R) Studio No 7(R) Latino concert series website (www.JackDaniels.com/Latino).

In select markets, JACK DANIEL’S(R) Studio No 7(R) will also be offering a chance to WIN A TRIP to see BETO CUEVAS at a PRIVATE SHOW in LYNCHBURG, TN - where it all began in 1866. The trip includes a weekend full of activities and surprises. Information and the official rules for the sweepstakes can also be found on the Studio No. 7 website.

STUDIO No 7: Through the inventive STUDIO No 7 program, Jack Daniel’s(R) is supporting quality Latino music. In addition to the Latino markets across the country partaking in STUDIO No 7 this year, the series is also a featured Jack Daniel’s(R) attraction in the general market and even certain markets in Latin America.

Jack Daniel’s has once again partnered with Batanga on their STUDIO No 7 program. The source for all things Latin music, Batanga is the leading media and entertainment company reaching Hispanics across the US. Key media platforms include: a top online Latin music and entertainment destination (www.batanga.com), nationwide live experiential events, and targeted Hispanic print publications.

** Events in Texas and California are invitation only for the spirits trade.
Jack Daniel’s:

Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Your friends at Jack Daniel’s remind you to drink responsibly.

About Brown-Forman
Brown-Forman Corporation is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bolla wines, and Korbel California Champagnes.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

Every month, a few million people log on to Batanga.com. The Coral Gables-based Web site has built a following among young, bicultural Hispanics who want to listen to Latin music. The site is busiest around lunchtime, when people take a break from work and log in to personalized Internet radio stations or read some lifestyle or sports articles.

This is a good place, it would seem, for anyone who wants to capture the attention of a vibrant sector of the Hispanic market. Users are young, their numbers are growing and so is their purchasing power. General Motors gets this. It advertises on Batanga.com, and so does Absolut vodka.

But how about a mutual fund? Or a company selling retirement accounts? Nowhere to be found.”*

*From: http://www.sun-sentinel.com
Traducido: usando Google o Altavista/Babel Fish

Go ahead and buy them — if you can find them.

U.S. Hispanics have flocked to the internet, but with few Hispanic online-advertising networks and little Spanish-language search advertising, they’re not as easy for advertisers to target as non-Hispanics.

Hoping to change that, Hispanic music site Batanga just made the first deal to acquire Latino ad network HispanoClick.”*

*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish

You read it here first. Batanga is close to buying Online Advertising Network HispanoClick, two insiders of the Hispanic Digital Media sector have told Portada. Neither of the companies has confirmed the deal.
Rick Marroquin, Chief Marketing Officer of Batanga told Portada that he does not comment on rumors.”*

*From: http://www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

Batanga, the leading media and entertainment company reaching Latinos, announced today that according to the comScore Media Metrix, they have surpassed 3.8 million unique users per month as of December 2007. comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the Web. Additionally, Batanga’s proprietary study on the demographics of Batangueros demonstrates that the Batanga audience is deeper and broader than any other Latino focused website competitor.

“We have built strong momentum in 2007 by understanding our consumer. Through our proprietary Batanga User Demographic Study we have validated what our advertisers know about our ability to reach the totality of the US Hispanic market,” said Rick Marroquin, CMO of Batanga. “Being able to reach all of the key demographics in the Hispanic market whether by language preference, age or gender is what continues to fuel our growth and helps us retain users. This is exactly the critical mass advertisers have been able to find on Batanga.”

The Batanga User Demographic Study confirmed Batanga’s targeted marketing efforts have been working. The results show a strong balance in the demographics of the users and Batanga is over-indexing in key demographic areas and buying power. The distribution of male to female is 50/50 across all demographics. Batanga exceeds the index in that 54% of Batangueros are between the ages of 18-34 versus 37% of online Hispanics.

The study further shows that 48% of Batangueros are college graduates making them the most educated of Hispanics online with the highest household incomes. Once again, Batanga beats the industry index in that 52% of Batangueros have a household income of $60,000 and over versus 44% of online Hispanics.

“We have been able to appeal to a very broad and diverse Latino population whose common interest is their passion for Latin music. In knowing that one-size does not fit all for the Latino market, we have been successful in speaking directly to our music-loving audience,” adds Rick Marroquin. “*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

Personal Note: Yo, Batanga you made me not trust you, so I always have doubts when posting your releases - makes me a feel a little sick as a matter of fact. Most times, I just let it slide and don’t bring it up but sometimes I need to remind myself. - Tomás

Batanga, the leading media and entertainment company reaching Latinos announced today that according to the comScore media metrix, they have surpassed 3.4 million unique users per month as of November 2007. The often referenced comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the rapidly evolving worldwide Web.

“We are pleased with our success and it is attributed to a company-wide approach on improving the product, improving the music, and offering the best listening experience for the consumer. This is exactly what we have been working toward. We are excited as to how quickly the consumer has responded to our offering,” said Rafael Urbina, Chairman and CEO of Batanga. “We look forward to continuing to offer Latin consumers what they need.”

Batanga’s growth is attributed to aggressive product improvements and an extensive marketing push enabled in part by the recent $30 million venture capital Batanga raised in August 2007. The funds were put to work in the areas that matter most to consumers and clients. The Batanga team made a re-investment into the brand and focused on strengthening the site technology. The look and feel of Batanga.com reflects a significant improvement in infrastructure to better serve consumers and advertisers. The explosive growth has been made possible due to Batanga’s commitment to targeting the totality of the US Hispanic market, with the universal passion point of Latin music.

“Our marketing efforts use a variety of levers to bring the brand to life through our online efforts, constantly bringing new and fresh features to the site and our offline efforts, like the Batanga Music Tour,” said Rick Marroquin, CMO of Batanga. “These combined solutions have helped to grow the brand and the audience.”

Batanga.com reaches more Latinos than any other online source. Last month, Batanga.com was a Hitwise Top 10 Award winner for the quarter ending April - June 2007. During this period, www.batanga.com ranked No. 10 by visits among all US websites in the Hitwise Entertainment - Radio industry.

The Hitwise US Top 10 Awards Program celebrates the most successful US websites in 160+ online industries. As Hitwise reports on the anonymous online usage and search behavior of more than 10 million US Internet users—the largest online sample of its kind—this unique awards program recognizes excellence in online performance through public popularity.

About Batanga Batanga is a leading media and entertainment company reaching Latinos through a multiple platform approach - online entertainment destination (www.batanga.com), social networking, nationwide live events, and targeted Hispanic publications. Batanga boasts the largest inventory of streaming (video/audio) media featuring over 20 exclusive online Latin radio stations, more than 5,000 user-programmed radio stations, and thousands of on-demand videos. For more information on Batanga, please visit www.batanga.com.

About Hitwise Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

LatinWorks announced the addition of new members to its award winning creative team. The new hires come on the heels of several recent wins for the agency, including Hyundai Motor America and Batanga.

Catherine Albritton, a recent graduate from Texas State University with a degree in Communication Design, signed on as Art Director. She is currently assigned to NetSpend, U.S. Cellular and Hyundai. “*

Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board.

The Best of Show winning spot, titled “Ketchup,” pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. “The judges picked a Best of Show that showed that price promotions, which usually aren’t very creative, can be winners if they are based on a clever idea,” said Laurel Wentz, Advertising Age’s international and multicultural editor.

This year’s competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch’s Bud Light, which debuted on the Super Bowl this year.

“We continue to raise the bar in creative excellence,” said Jackie Bird, AHAA chairwoman and president of WingLatino. “The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren’t creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers.”

The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier.

For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald’s/U.S. marketing.

The awards show followed AHAA’s fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El Dí­a de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez.

A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age.

The complete list of Ad Age’s 2007 Hispanic Creative Advertising Awards winners follows.

TELEVISION GOLD — Entertainment/Media: Comcast Triple Play “Ketchup”, Grupo Gallegos, Long Beach, CA — Grocery Products: Energizer e2 Lithium “Immortal,” Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Ley de Gravedad”, Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos” “Risas” “Ley de Gravedad” campaign, Grupo Gallegos, Long Beach, CA SILVER — Alcoholic beverages: Heineken “Lluvia,” The Vidal Partnership, New York — Automotive: Volkswagen “Confrontation,” Creative on Demand, Miami — Entertainment/Media: Comcast Triple Play “Pedro” Grupo Gallegos, Long Beach, CA — Entertainment/Media: Comcast Triple Play “Ladron”, Grupo Gallegos, Long Beach, CA — Grocery Products: Clorox-Glad Force Flex Trash Bags “Trash Tamer”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Pepsi-Sierra Mist “Cash Register”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos”, Grupo Gallegos, Long Beach, CA — Technology/Communications: Sprint “Silencio”, The Vidal Partnership, New York — Travel: Continental Airlines “Taller”, Bromley Communications, San Antonio, TX BRONZE — Automotive: Volkswagen “Kung Fu” “Timbales” campaign, Creative on Demand, Miami — Entertainment/Media: MTV “Calle,” La Comunidad, Miami — Grocery Products: Clorox Disinfecting Wipes “Hide and Seek”, Dieste, Harmel & Partners, Dallas — Technology/Communications: Sprint “Todo Sobre Mi Familia”, The Vidal Partnership, New York — Travel: Continental Airlines “Espanol” campaign, Bromley Communications, San Antonio, TX TV (PUERTO RICO) SILVER — Retail/Fast Food: Radio Shack-Memory Card “Gobernadores”, Draftfcb, San Juan, PR BRONZE — Grocery Products: Unilever-Ragu “Hindu”, JWT San Juan — Public Service: Alzheimer’s Foundation “Polaroid”, BBDO Puerto Rico RADIO SILVER — Comcast Cable Latino “Media Naranja”, Grupo Gallegos, Long Beach, CA BRONZE — Tecate “Virus Estornudo”, Grupo Gallegos, Long Beach, CA — Comcast Cable Latino “Diga”, Grupo Gallegos, Long Beach, CA NONTRADITIONAL/GUERRILLA MARKETING SILVER — Personal Music “Paisa”, Alma DDB, Miami BRONZE — Personal Music “Directions” campaign, Alma DDB, Miami — Personal Music “Voice Over” Alma DDB, Miami NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO) GOLD — Amnistia Internacional “La Casa del Horror”, JWT San Juan SILVER — Toyota Yaris “Manijas”, Badillo Nazca Saatchi & Saatchi, San Juan MULTIMEDIA/INTEGRATED BRONZE — Comcast Triple Play “Mosca”"Ketchup”"Ladron” campaign, Grupo Gallegos, Long Beach, CA NEWSPAPER GOLD — Procter & Gamble-Tide “Stains Attack: French Fry, Jam, Soup”, Conill NEWSPAPER (Puerto Rico) BRONZE — Amnistia Internacional “John Wayne Gacy”"Ted Bundy” “Pee Wee Gaskins” campaign, JWT San Juan OUT OF HOME SILVER — Procter & Gamble-Tide “Messy Things: Coffee, Ketchup, Wine”campaign, Conill OUT OF HOME (Puerto Rico) GOLD — Verizon Wireless “Llamadas Interrumpidas: Mucho, Busca, Conmigo” campaign, Badillo Nazca Saatchi & Saatchi, San Juan MAGAZINE BRONZE — Clorox-Pine Sol “Sniff”, Dieste Harmel & Partners, Dallas MAGAZINE (Puerto Rico) SILVER: — PR Alzheimer’s Foundation “Forgotten Animals: Fish, Cage” campaign, BBDO PR BRONZE: — Toyota FJ Cruiser “Laberinto”, Badillo Nazca Saatchi & Saatchi, San Juan BEYOND HISPANIC GOLD: — Anheuser-Busch Bud Light “Class,” LatinWorks, Austin, TX SILVER: — Chicago Latino Film Festival “Cowboys,” Lapiz, Chicago — Katrina Foundation “Bin Laden”, La Comunidad, Miami BRONZE: — Xtra Pine “The Cleaning Hunk” Ole, New York — 1-2-3 Divorce “I don’t” “Leave the Bride” “Why Wait”, Dieste Harmel & Partners — Katrina Foundation “Picture in Picture” campaign, La Comunidad, Miami BICULTURAL/ENGLISH-SPEAKING HISPANICS (No Gold) SILVER: — Mun2 “Fences, Dream, Quiz Show” campaign, La Comunidad, Miami — Mun2 “Snoop Dogg Knows Best” campaign (1st 3 spots only), Mun2 BRONZE: — Toyota Motor Sales “Mundoyaris”, Conill, Los Angeles — [view at www.conill-ideas.com/mundoyarisdemoespanol] — Mun2 “Hotline Weird Callers” campaign, Mun2 INTERACTIVE: INTERACTIVE/WEB SITE GOLD: — McDonald’s “LoMcximo,” Alma DDB, Miami (View at www.iclatinamerica.com/app/lomcximo) SILVER: — Toyota Motor Sales’ “Yaris Music Lab,” Conill (View at conill-ideas.com/musiclabespanol) INTERACTIVE/BRANDING SILVER: — Art Basel Invitation, La Comunidad, Miami (View at www.lacomu.com/artbasel) BRONZE: — Sprint “Sprint Center”, The Vidal Partnership, New York (View at mediakit.adage.com/hispanicawards/vidal/sprint.html) INTERACTIVE/ONLINE AD BRONZE: — Hyundai “Respect,” Alma DDB, Miami (View at www.iclatinamerica.com/app/respect) DIRECT MARKETING GOLD: — Verizon FIOS campaign, La Agencia de Orci, Los Angeles BRONZE: — American Honda Motor, “Guataburger”, “Bersache”, “SiGuerld” campaign, La Agencia de Orci, Los Angeles About AdAge:

Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more. Advertising Age is published by Crain Communications, Inc.

About AHAA:

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation’s 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of more than $930 billion. Visit www.ahaa.org/ for more information. “*

Batanga, the leading media and entertainment company reaching New Generation Latinos based in Miami, Florida, announced today presidential candidate Barack Obama has launched his own TuVoto08 profile page on MyBatanga.com. Obama’s MyBatanga.com profile page is meant to reach the young, Latino U.S. voter population through a platform that speaks to a younger, informed generation. Before the official public announcement, Obama’s My.Batanga page already has more friends than any other Hispanic portal site.

“Batangueros are socially active, bi-cultural Latinos and we reach that group better than any other website does. We strive to be relevant with the issues that are relevant to our consumers,” said Rick Marroquin, CMO of Batanga. “Because our consumer is so socially aware, we believe it is important to give back and provide them with information that is relevant in their world, as they live it. Providing access to the 2008 Presidential Election on Batanga is what the consumers want and in a voice that speaks to them and their issues.”

Barack Obama is the first presidential candidate for the 2008 race to post his profile on MyBatanga.com. Obama’s campaign is avidly seeking to reach out to Latino voters by providing interactive information about the candidate. Potential voters can find all the necessary information in English and in Spanish on MyBatanga.com. The profile page includes photos of the candidate on the campaign trail, Barack Obama’s blogs, Obama Mobile and Barack TV, and friends can chat with other Obama friends about the issues. The direct link is MyBatanga.com/barackobama.

Batanga.com reaches more bi-cultural Latinos than any other online source. Obama is the first candidate to embrace the power of the informed, Latino voter through MyBatanga.com outreach. The response to Obama’s MyBatanga.com page has been the strongest so far among Hispanic online outlets and is continuing to grow.

Batanga deftly reaches Hispanics online regardless of language preference by offering content in English and Spanish. Obama’s campaign will benefit from Batanga’s 4.5 million+ unique visitors per month and their nearly 200,000 MyBatanga members. “*

“Latinos, get ready for a comedy tradition and the funniest time of the year! Bud Light presents the hottest and largest Latino stand-up comedy series in New York City, the Batanga Mas Risas Comedy Series. This summer, the comedy series will showcase over 12 different Latino comedians at the top comedy venues in New York City, including Angelo Lozada, Mark Viera, Rich Ramirez, Sara Contreras, Mike Robles, Andrew Kennedy, Eric Nieves, Edgar Rivera, Rebecca Donohue, Gina Brillon, Herbie Quinonez and Angel Salazar.

The series opens with a Kickoff Show and Party tonight Tuesday, October 2nd. The line up of weekly comedy shows will continue to heat up for eight weeks. The series will conclude November 20 with a special VIP Comedy Finale. Four comedy venues will host a new and fresh line-up of Latino comics each week. All of the shows will be performed in English with culturally-relevant material and a touch of “Spanglish.”

The Batanga LIVE Mas Risas Comedy Series shows are private by invitation. Find out what all the commotion is about at www.batanga.com/comedy today! A complete schedule, venue locations and information on how to obtain invites can also be found at the website.

“This is the sixth year Batanga is hosting the funniest Latino comedy series in New York City. Bud Light is proud to present this year’s Latino Comedy Series with some new comics as well as some familiar favorites,” says Zulema T. Wiscovitch, geographic marketing manager for Anheuser- Busch, Inc. “

“LatinWorks said it would serve as lead agency for Batanga, a bilingual portal.

New marketing efforts, including an increase in social networking content, will help raise the portals presence in the competitive online space for young, bilingual Latinos. The media plan includes AOL Latino, mun2 and MySpace. LatinWorks is based in Austin, Texas; Batanga is headquartered in Miami.”

“Batanga, the leading media and entertainment company reaching New Generation Latinos based in Miami, Florida, announced today it has raised $30 million Series C financing. Tudor Ventures led the round and existing investor H.I.G. Ventures also participated. The funds will be used for the expansion of Batanga’s marketing efforts and the development of social media products and online content catering to the bicultural Latino consumer.

“The Hispanic online marketplace is one of the fastest-growing segments in the US media market and Batanga is one of the fastest-growing companies in it. The Latino demographic trends are so powerful that we foresee strong growth for years to come and hence are very excited to add Tudor to our already strong institutional backing. Tudor shares our vision of the market and their involvement will enable us to invest heavily. This ensures we maintain a leadership position in the space and build the first true Latino online brand,” said Rafael Urbina, Chairman and CEO of Batanga.

In connection with this financing, Carmen Scarpa, a partner at Tudor Ventures, will join Batanga’s board of directors. “I look forward to serving on Batanga’s board. Batanga’s competitive advantage lies in the quality of its content and its keen ability to speak to its growing audience. Batanga’s team of professionals knows the ever-growing Hispanic market like no other online media company,” said Mr. Scarpa.

Since January 2007, Batanga has been aggressively building their marketing department with completion of staffing slated for August 2007. Making preparations for the expected market growth has been the focus that has pushed Batanga to drive quality content on what their audience seeks – music, social networking, and entertainment in a variety of platforms.

“There is no question Batanga has the combination of elements to position it as the leader in the Latino online entertainment sector. Their strong relationship with the music industry and their ability to provide innovative solutions for advertisers will keep them on the cutting-edge and promote accelerated growth,” said John Kim, managing director at H.I.G. Ventures.

Batanga’s leadership position stems from its unique synergy of attributes that speak directly to the New Generation Latino. This synergy produces the following:

* Batanga deftly reaches Hispanics online regardless of language preference by offering content in English and Spanish.
* Batanga.com welcomes 4.5 million+ unique visitors per month
* Boasts an amazing growth rate of 217% over 18 months
* Streams 90 million+ songs per month
* Streams 10 million+ videos per month
* 100,000 myBatanga members as of August 2007

“We had a tremendous amount of interest in this deal. Batanga has aggressively staked out an extremely attractive position in a fast growing and highly profitable market,” said Richard Wood, Vice President at Thomas Weisel Partners Group which advised Batanga on the financing. Brad Raymond, Richard Wood and Erik Zech lead the transaction on behalf of Thomas Weisel Partners Groups, Inc.

About Batanga

Batanga is the leading media and entertainment company reaching New Generation Latinos through a multiple platform approach - online entertainment destination (www.batanga.com), social networking, nationwide live events, and targeted Hispanic publications. Batanga boasts the largest inventory of streaming (video/audio) media featuring over 20 exclusive online Latin radio stations, more than 5,000 user-programmed radio stations, and thousands of on-demand videos. For more information on Batanga, please visit www.batanga.com or call 305-476-2974.

About Tudor Ventures

Tudor Ventures, established in 1996, is the venture capital and private equity arm of Tudor Investment Corporation, an internationally recognized, diversified investment management firm with total assets under management in excess of $20 billion. Tudor Ventures manages approximately $700 million in equity commitments and has invested over $400 million in 48 companies. Tudor Ventures invests in information technology and rapidly growing companies providing capital for expansion, acquisition and founder liquidity. For more information about Tudor Ventures, visit www.tudorventures.com.

About H.I.G. Ventures

H.I.G. Ventures partners with entrepreneurs to provide the capital, expertise and relationships necessary to build market-leading businesses. With over $550 million in dedicated venture and growth capital under management, the firm’s team invests nationally in early to growth-stage information technology, healthcare and service businesses. H.I.G. Ventures is the venture capital affiliate of H.I.G. Capital, a leading private equity investment firm with over $4 billion of capital under management. H.I.G. Ventures has offices in Atlanta and Miami. For more information, visit www.higventures.com.

About Thomas Weisel Partners Group, Inc.

Thomas Weisel Partners Group, Inc. is an investment bank, founded in 1998, focused principally on the growth sectors of the economy. Our business is managed as a single operating segment and we generate revenues from three principal sources: investment banking, brokerage and asset management. Our investment banking group is comprised of two disciplines: corporate finance and strategic advisory. Our brokerage group provides equity and convertible debt securities sales and trading services to institutional investors, and offers brokerage, advisory and cash management services to high-net-worth individuals and corporate clients. “

“For Wednesdays Keynote Roundtable, held the second day of ad:tech Miami, Advertising Age’s Laurel Wentz gathered together a collection of the finest minds in the Hispanic and Latin American market places to discuss the changing relationship between consumers, content and control. On the panel were MTV Networks VP of Digital Media Luis Goicouria, VOY Group Chairman and CEO Fernando Espuelas, Batanga Chairman and CEO Rafael Urbina-Quintero and NBC Universal, Telemundo Network Group Senior VP Digital Media Peter Blacker.”

“During the evenings of most ad:tech conferences, we have to troll around the host city to make sure we cover the extensive party scene each night yields. Not so during the first night of ad:tech Miami. While there may have been smaller parties around town, none likely compared to the scale and quality of the Batanga-hosted opening night party held at the Royal Palm Hotel on Miami Beach.”

Free Central Park Summer Stage Concert (Saturday, July 14th) Features Mexican Rock Luminaries Café Tacuba, Bronx-based Buzz Band

Pacha Massive, and Puerto Rico’s Leading Rappera, La Sista; Additional LAMC Artists Include Federico Aubele, Chetes, Zoé, The Pinker Tones,

Panda, Mala Rodriguez, Liquits, and The Dey

The LAMC, Presented by MTV Tr3s, Returns to New York City July 10th – 14th, and Will Feature Free Concerts & Film Nights at Central Park

Summerstage and Celebrate Brooklyn Festival at Prospect Park, As Well As Industry Panels at the Roosevelt Hotel, Numerous Artist Showcases

Across the City, and Closing Night Party at the Cooper-Hewitt Museum

$249 Discounted Registration Rate Expires June 1st; Online Registration & Hotel Reservations @ www.LatinAlternative.com

“Despite changing tastes and sounds, the Latin Alternative Music Conference still provides a necessary outlet.” -BILLBOARD

“LAMC is to Latin alternative the way the Sundance Film Festival is to indie

movies.” -ORANGE COUNTY REGISTER

“The LAMC has emerged as the top showcase for up-and-coming Latin acts.”

-ASSOCIATED PRESS

The LAMC (Latin Alternative Music Conference) has announced its full concert and showcase lineup, as well as panels. Among the highlights are a free Central Park Summer Stage concert on Saturday, July 14th with Mexican rock icons Café Tacuba, The Bronx’s own bilingual trip-hop/funk collective Pacha Massive, and up-and-coming Puerto Rican rapper La Sista. LAMC’s annual concert at Celebrate Brooklyn will take place the evening of Friday, July 13th in Prospect Park, and this year’s lineup will feature Zoé, Chetes and The Pinker Tones. Additional LAMC events include the Music & Film Night @ Central Park SummerStage, Indie Showcase @ The Mercury Lounge, MTV Tr3s/Batanga showcase @ Bowery Ballroom, Acoustic Showcase @ SOB’s, and Closing Night Party @ The Cooper Hewitt Museum.

(SEE FURTHER BELOW FOR FULL ARTIST LINEUP)

LAMC has also announced its panel topics and themes for 2007. Among the panels (being held at The Roosevelt Hotel), which feature many industry heavy hitters, are:

-DIGI-LANDIA: The Growth & Landscape of Latin Digital Music Sales

-Selecting the Music: How Programmers, Marketers and Music Supervisors Make Their Decisions

-Changing of the Guard: Latin Alternative’s New Media Supporters

-Class of ’97 Reunion: A Look Back at the Last Ten Years in Latin Alternative Music

-This Is Radio Clash: Are Satellite, Online, Public, Bilingual & Podcast Radio Formats the Future of Latin Alternative Broadcasting?

With a warm welcome from the Big Apple, the biggest event in the world for cutting edge Latin music will return to New York July 10th – 14th. Discounted early bird registration for LAMC, presented by MTV Tr3s, is available for only $249 at www.LatinAlternative.com (rate expires on June 1st). Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the eighth annual LAMC is a “must play” event for developing and established acts alike. Of the six artists recently spotlighted in Time Magazine’s recent “6 Sizzling CD’s from South of the Border” Latin Grammy feature, five of the acts had played LAMC before they went on to achieve wider commercial success.

With past conferences averaging more than 1250 music industry attendees and 25,000 concert fans each year, LAMC 2007 promises to be an exciting year. This four-day conference providing networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers, is the most extensive to be offered by a Latin music conference to date.

Tuesday, July 10th:

-6:00pm – 10:00pm

LAMC Music & Film Night at Central Park Summerstage featuring So What’s Your Price (¿Y TÚ, Cuánto Cuestas?), a film by Olallo Rubio, with musical performance by Federico Aubele

Wednesday, July 11th:

-8:00pm – 1:00am LAMC Indie Showcase @ The Mercury Lounge

Come check out performances by some of the most exciting up-and-coming talent from Venezuela, the US, and Mexico, with performances by Upground (Los Angeles), B-side Players (San Diego), 4to Poder (Venezuela), Austin TV (Mexico City), Bengala (Mexico City), and Liquits (Mexico City) - with additional acts to be announced. This is a semi-private event open to LAMC registrants, with a limited number of tickets to be made available for purchase to the general public.

Thursday, July 12th:

-11:00am – 12:30pm: Panel: “Digi-landia”: The Growth and Landscape of Latin Digital Music Sales

Judy Cantor-Navas - MTV Urge

Alfonso Carbone – Feria Music/Oreja (Chile)

Leila Cobo - Billboard

Javier Farfan – Microsoft Zune

Erik Gilbert - IODA

Rachael McLean - GoTV

Rob Wetstone – eMusic

-1:00pm – 2:00 pm: MIDEM Cocktail Party @ The Roosevelt Hotel

-3:30pm - 5:00pm: Panel: Selecting the Music: How Programmers, Marketers and Music Supervisors Make Their Decisions, presented by Muzak

Rick Banales - Virgin Megastores

Alex Espinosa - Muzak

JT Griffith - Nettwerk

Nic Harcourt – KCRW (Los Angeles)

Jon Kertzer – Microsoft Zune/KEXP (Seattle)

Raphaella Lima - EA Games

Pilar O’Leary - Smithsonian Latino Center

Tomas Pelaez - MTV Tr3s

-6:00pm - 8:30pm: Acoustic Showcase @ SOBs

Enjoy the sounds of an intimate evening of acoustic performances by The Pinker Tones, Chetes, Pacha Massive, Ceci Bastida, Spigga, 4to Poder, Liquits, Bengala, Austin TV, Zoé, Gonzalo Yañez, Volumen Cero, and Nicole.

-6:00pm – 9:00pm: Circo performing @ El Museo del Barrio

Join us in Spanish Harlem at the Museo del Barrio outdoor courtyard for a special live performance by Grammy-nominated Puerto Rican rock ensemble, Circo.

-9:00pm - 1:00am: LAMC/MTV Tr3s/Batanga Showcase @ Bowery Ballroom

This showcase features an impressive line-up featuring Monterrey’s rocking Panda, rappin’ chica Mala Rodriguez from Spain, urban trio The Dey out of NYC, and Mexico’s Pambo. This is a semi-private event open to LAMC registrants, with a limited number of tickets to be made available for purchase by the general public.

Friday, July 13th:

-10:00am – 11:30am: Panel: Changing of the Guard: Latin Alternative’s New Media Supporters

Claire Frisbie - NYRemezcla.com

Mark Kemp - Paste/Harp/Creative Loafing

Rick Marroquin - Batanga

Flavio Morales - Mun2

Rick Najera - LATV

Cristina Roden - Freelance: Amazon.com/National Geographic/ Global Rhythm

Herb Scannel - Next New Networks

-12:45pm – 2:15pm: Panel: Class of ’97 Reunion: A Look Back at the Last Ten Years in Latin Alternative Music

Gabriel Abaroa – LARAS/Latin Grammy’s

Tomas Cookman - Cookman International

Yale Evelev - Luaka Bop

Larry Gold - SOB’s

Joselo - Café Tacuba

Robert Lear - Universal Mexico

Andres Levin - Producer/Yerba Buena

John Reilly - Rogers & Cowen

-3:30pm – 5:00pm: Panel: This is Radio Clash: Are Satellite, Online, Public, Bilingual & Podcast Formats the Future of Latin Alternative Broadcasting?

Reverend Moose – CMJ New Music Report

Ariana Morgenstern – KCRW (Los Angeles)

Josh Norek - Nacional Records

Rodolfo Sandoval - AOL Latino

Spin-One - La Calle-FM (NYC)

Bruce Warren – WXPN (Philadelphia)

-7:30pm – 11:00pm: LAMC/Celebrate Brooklyn Show @ Prospect Park Bandshell

Rock out under the stars to Spain’s electronic sensations The Pinker Tones, Monterrey’s acclaimed vocalist Chetes (of Zurdok and Vaquero fame) and Mexico’s popular alterna-rockers, Zoé.

Saturday, July 14th:

3:00pm –7:00pm: LAMC/Central Park Summerstage Show @ Rumsey Playfield

An afternoon of sunshine in the park and amazing music by one of Mexico’s most eclectic and luminary bands, Café Tacuba, the Boogie Down Bronx’s funkiest, Pacha Massive, and Puerto Rico’s leading rappera, La Sista.

8:00pm – 10:00pm: Closing Night Party @ Cooper Hewitt Museum 2 East 91st St (at 5th Ave)

Come out and celebrate with spirits and sounds of some of Latin Alternative’s hottest DJs on the wheels!

For additional information about LAMC, please visit www.LatinAlternative.com

Sponsorship & Latin Media Relations – Jennifer Sarkissian - jennifer@cookman.com - 818.763.1397

English Media Relations - Josh Norek – josh@cookman.com - 818.763.1397