HispanicTips » Bank of America http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Wed, 25 Nov 2009 23:04:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Bank of America Foundation on Thursday announced $400,000 in donations to two Delaware charities, giving $200,000 apiece to The Food Bank of Delaware and La Esperanza. http://www.hispanictips.com/2009/10/09/the-bank-of-america-foundation-on-thursday-announced-400000-in-donations-to-two-delaware-charities-giving-200000-apiece-to-the-food-bank-of-delaware-and-la-esperanza/ http://www.hispanictips.com/2009/10/09/the-bank-of-america-foundation-on-thursday-announced-400000-in-donations-to-two-delaware-charities-giving-200000-apiece-to-the-food-bank-of-delaware-and-la-esperanza/#comments Fri, 09 Oct 2009 15:20:16 +0000 Tomas http://www.hispanictips.com/2009/10/09/the-bank-of-america-foundation-on-thursday-announced-400000-in-donations-to-two-delaware-charities-giving-200000-apiece-to-the-food-bank-of-delaware-and-la-esperanza/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=63814 0 Top Retail Banks Improve Outreach to Spanish-Speaking Consumers http://www.hispanictips.com/2009/09/02/top-retail-banks-improve-outreach-to-spanish-speaking-consumers/ http://www.hispanictips.com/2009/09/02/top-retail-banks-improve-outreach-to-spanish-speaking-consumers/#comments Wed, 02 Sep 2009 23:10:34 +0000 Tomas http://www.hispanictips.com/?p=60128 "Over the past several years, 71% of the nation’s largest online and click-and-mortar banks have added foreign language content to their public websites, providing important product information and services in Spanish for the approximately 45 million Hispanic Americans living in the United States. The addition of this content should spark greater interest in these firms’ deposit products and services and offer opportunities for growth, a key objective given today’s challenging business conditions in the retail banking industry.

“Recent immigrants to the United States are often identified as ‘under-banked,’ which is unsurprising since most banking information and services have traditionally been offered almost exclusively in English,” explained Doug Miller, Senior Analyst for Banking and Cards at Corporate Insight. “As the Spanish-speaking population of this country has grown in both size and affluence, top retail banks have come to recognize the importance of serving this group through Spanish language site content, customer service support and account statements.”

In its latest study on Foreign Language Services, Corporate Insight was impressed by the efforts of a few banks that go beyond the basics to provide advanced web-based features to Spanish speakers.

* Bank of America and Citibank received top grades for their foreign language banking services and are currently the only banks to offer clients a fully functional Spanish private site.
* Wells Fargo and FifthThird are the only firms that offer Spanish Help Centers that assist customers with navigating the website and answer online banking questions.
* Wachovia and Wells Fargo offer Spanish language account applications, allowing consumers to open bank accounts online without having to navigate an English language form.
* Chase and Wachovia enable clients to change to their account statements to Spanish via a private site tool.
* E*TRADE Bank, National City and HSBC provide over-the-counter phone translation services for a vast number of foreign languages, though they do not offered dedicated non-English customer service numbers.

Corporate Insight currently provides a comprehensive selection of syndicated research to 90% of the top financial services companies within the Fortune 500, representing 70% of the brokerage industry and 60% of US banking assets. Its expert analysts compile highly detailed research audits that deliver a unique, firsthand understanding of financial product offerings and websites. All research is compiled through personal interaction with each website. To view the foreign language services report abstract please follow this link.

Further information from Corporate Insight is available at http://www.corporateinsight.com. You may also access Corporate Insight’s blog here.
Contacts

For Corporate Insight
Stephanie DiIorio, 212-754-5181
sdiiorio@intermarket.com
or
Loren Macchiaroli, 212-754-5468
lmacchiaroli@intermarket.com" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=60128 0 LATINA Style Magazine Announces the 2009 LATINA Style 50 Report http://www.hispanictips.com/2009/08/24/latina-style-magazine-announces-the-2009-latina-style-50-report/ http://www.hispanictips.com/2009/08/24/latina-style-magazine-announces-the-2009-latina-style-50-report/#comments Mon, 24 Aug 2009 23:02:54 +0000 Tomas http://www.hispanictips.com/?p=59095 "" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=59095 0 Bank of America is accused of exploiting Latino immigrant customers – Ex-employees, backed by SEIU, say working-class and immigrant clients are urged to sign up for multiple services that carry high interest rates and fees. BofA denies any wrongdoing. http://www.hispanictips.com/2009/06/30/bank-of-america-is-accused-of-exploiting-latino-immigrant-customers-ex-employees-backed-by-seiu-say-working-class-and-immigrant-clients-are-urged-to-sign-up-for-multiple-services-that-carry-high-i/ http://www.hispanictips.com/2009/06/30/bank-of-america-is-accused-of-exploiting-latino-immigrant-customers-ex-employees-backed-by-seiu-say-working-class-and-immigrant-clients-are-urged-to-sign-up-for-multiple-services-that-carry-high-i/#comments Tue, 30 Jun 2009 06:57:13 +0000 Tomas http://www.hispanictips.com/?p=56021 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=56021 0 In a Unique About Face, Small Business takes Offensive Against Big Bank. A third generation Mexican foods operation has filed a Temporary Restraining Order against Bank of America, claiming Trade Libel and Slander. – Chicago based La Guadalupana Wholesale Co. Inc. http://www.hispanictips.com/2009/02/10/in-a-unique-about-face-small-business-takes-offensive-against-big-bank-a-third-generation-mexican-foods-operation-has-filed-a-temporary-restraining-order-against-bank-of-america-claiming-trade-libe/ http://www.hispanictips.com/2009/02/10/in-a-unique-about-face-small-business-takes-offensive-against-big-bank-a-third-generation-mexican-foods-operation-has-filed-a-temporary-restraining-order-against-bank-of-america-claiming-trade-libe/#comments Tue, 10 Feb 2009 15:53:22 +0000 Tomas http://www.hispanictips.com/?p=50474 Today, Chicago based La Guadalupana Wholesale Co. Inc. is taking emergency legal action, in the form of a Temporary Restraining Order, against Bank of America claiming the bank has illegally and purposely damaged its business and reputation.

La Guadalupana has been with Bank of America since 2006. Financial troubles arose in 2007 and La Guadalupana has been working toward settlement with the bank since July of 08, but claims Bank of America didn't honor its end of the bargain. “Very recently, we discovered Bank of America has deliberately interfered with our clients' business relationships, prospective business, and the good name of their company that has been cultivated over the past 65 years,” says attorney William Delaney. “If we don't get an emergency Temporary Restraining Order, more than 20% of my client's business is at risk.”

“My family has been working night and day to honor our commitments to the bank, our employees, our community, and our vendors”, says Alejandro Castro the 3rd generation of Castros to run the Little Village and Back of the Yards Mexican foods operation. La Guadalupana was founded by Castro's grandparents in 1945 and today employs 25 workers who are still making Grandma Castro's century-old recipes. “We've been Chicago's number one maker of masa (the chief ingredient in tamales) for 63 years and we've achieved 15% growth every year for the last five years”, says Castro, “but now we've lost 30% of our market share since the bank began interfering.”

“There is a clear line between settlement negotiations and interference,” says Delaney, “and we are going to prove that Bank of America repeatedly crossed it. When you would think it is in the Bank's best interest to give my client the ability to pay them back – they are taking every opportunity to get in the way.”

Today, La Guadalupana caused to be filed two separate lawsuits against Bank of America:

1. Emergency Temporary Restraining Order - seeking an immediate Court Order to enjoin Bank of America from:

  1. communicating with La Guadalupana customers
  2. interfering with La Guadalupana business relationships and/or prospective business

2. Complaint at Law - in Law Division seeking monetary damages and compensation

  1. Breach of Settlement Agreement
  2. Trade Libel/Slander
  3. Tortious Interference with Prospective Business Opportunity and Economic Advantage
  4. Fraudulent Misrepresentation
  5. Breach of Fiduciary Duty

“What we hope”, says Castro “is that this is the lawsuit heard around the U.S. “If we can't fix small business, we can't fix the economy, and in the end billions of dollars will have been wasted.”

A Temporary Restraining Order will be set on the court's calendar at the Daley Center. We will provide more details as they become available.

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My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=50474 0 Bank of America Launches Spanish-Language Campaign Hacia Adelante http://www.hispanictips.com/2008/08/07/bank-of-america-launches-spanish-language-campaign-hacia-adelante/ http://www.hispanictips.com/2008/08/07/bank-of-america-launches-spanish-language-campaign-hacia-adelante/#comments Fri, 08 Aug 2008 03:23:31 +0000 Tomas http://www.hispanictips.com/2008/08/07/bank-of-america-launches-spanish-language-campaign-hacia-adelante/ "Bank of America recently debuted its new Spanish-language campaign, Hacia Adelante, to demonstrate how the bank can help Hispanic customers achieve a better financial future for themselves and their families. The new advertisements convey the central importance a checking account plays in achieving life goals such as owning a first home, paying for college and starting a small business.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )

The campaign delivers upon findings from a new national survey conducted on behalf of Bank of America that include:

-- One-in-four (24%) Hispanics said they do not have confidence in their financial management skills

-- One-in-four (24%) reported they would like to have a better understanding of all the products and services a bank has to offer, nearly 40 percent more than non-Hispanic respondents

-- One-in-four (25%) reported they would like to talk with their bank about how best to meet their financial goals, 80% more than non-Hispanic respondents

"More than half of our survey respondents say today they turn to family, friends and neighbors for financial advice. In launching Hacia Adelante, we want to instill confidence among our Hispanic customers that they should feel comfortable visiting a banking center and speaking with our bilingual associates about their financial needs and goals." said Lynn Kuttruff, Consumer and Small Business Deposits and Growth Markets marketing executive. "Our message is simple: Bank of America is committed to providing all of our customers with the personalized banking center services and innovative financial solutions they need to meet their financial goals."

Hacia Adelante follows a recent American Banker Association finding that nearly two thirds (62%) of Hispanic consumers (more than double non-Hispanic respondents) are unaware that the Federal Deposit Insurance Corporate (FDIC) insures their bank deposits up to $100,000.

"The American Bankers Association study re-confirms that many Hispanics are skeptical of financial institutions when it comes to meeting their needs. We want to reassure all of our customers that we are here to help them achieve their financial goals, while keeping their accounts safe and secure," added David Rudis, Checking and Debit executive.

The new campaign includes two TV ads, as well as new radio, print, out-of-home, ATM and banking center point-of-sale advertising. The media campaign runs through September 7. The commercials communicate account features including: FDIC insurance, free check cards with photograph, Total Security Protection(R) package to protect against unauthorized transactions, Online Banking in Spanish-language for money transfers and 24/7 account management, and access to more than 6,100 banking centers and more than 18,000 bilingual ATMs.

Braun Research
The survey was conducted by Braun Research via telephone from June 16-30, 2008 of 500 nationally representative U.S. adults and 500 Hispanics. The margin of error for each audience is +/-4%. Braun Research, Inc., is a privately-held marketing and public opinion research firm whose goal is to uphold the highest standards of data collection. Headquartered in Princeton, N.J., Braun Research engages in data collection via telephone and online for various marketing and advertising agencies, survey research firms, government agencies, foundations, universities and academic entities, as well as religions organizations. Since the company's founding in 1995, it has conducted more than 4,600 research projects worldwide. Braun Research is a well respected firm employing techniques and Standards approved by various survey research academic organizations and other affiliations including those with whom Braun is active member, including AAPOR (The American Association for Public Opinion Research) and CMOR (Council on Marketing and Opinion Research) and CASRO (Council on American Survey Research Organizations).

About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, more than 18,500 ATMs and award-winning online banking with more than 25 million active users. Bank of America offers industry leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

Bank of America, Member, FDIC.

http://www.bankofamerica.com/espanol

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My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=42489 0 Bank of America Corp. has launched a Spanish-language advertising campaign dubbed Hacia Adelante. http://www.hispanictips.com/2008/08/07/bank-of-america-corp-has-launched-a-spanish-language-advertising-campaign-dubbed-hacia-adelante/ http://www.hispanictips.com/2008/08/07/bank-of-america-corp-has-launched-a-spanish-language-advertising-campaign-dubbed-hacia-adelante/#comments Thu, 07 Aug 2008 15:57:44 +0000 Tomas http://www.hispanictips.com/2008/08/07/bank-of-america-corp-has-launched-a-spanish-language-advertising-campaign-dubbed-hacia-adelante/ http://js-kit.com/rss/www.hispanictips.com/p=42370 0