“We are honored to produce an special event of this magnitude, that unites all of these amazing countries, socially, economically, and culturally. We are also extremely fortunate to have distinguished guest speakers such as two time Nobel Prize nominee and Health & Wellness expert, Dr. Joel Wallach, along with Mr. Patrick Reynolds, Executive Director for A Foundation for a Smoke Free America” said Ray Jelley, President of AyQueChevere Productions. “Times are tough, but what makes our event special is the fact that our admission is free, and our world “tastes” start at just $1.00. Throughout the festival there will be free entertainment and prize giveaways, and our restaurant and vendor partners will get a perfect chance to showcase their companies to an enormous crowd over 3 days, ” continued Jelley.

Nydia Paredes, Director of Sponsorship Sales for the Taste of the World Festival, added, “If four continents of food were not enough, our team also produces four talent competitions (The Next Superstar, Dancing with the Salsa Stars, The Next Celebrity Chef, and The Tru Chocolate Challenge). It truly is a remarkable event! You can experience an international journey filled with traditional foods, cooking demonstrations, wine tasting, and so much more”. Paredes continues. “Our desire is to present an international experience that will enable any guest from any ethnic background to see, hear, and taste all of the beauty, tradition, and excitement that is characterized by the World’s culture, and to ultimately celebrate the very essence of diversity!”

As an added bonus this special event, which offers attendees menu choices starting at just $1 dollar, will also offer major prize giveaways that include roundtrip domestic airfares, TV’s, electronics and more. A separate VIP pass that provides special area access to this event for an entire day may be purchased in advance online at www.tasteoftheworldfestival.com for $25.00 per person. This Los Angeles Taste of the World festival is the first of six such events planned for major cities across the United States in 2009 and 2010.

For Sponsorship opportunities, please contact rjelley@tasteoftheworldfestival.com
For Restaurant & Vendor opportunities, please contact nydia@tasteoftheworldfestival.com
For Media & Press inquiries, please contact Attiana@tasteoftheworldfestival.com

About AyQueChevere Productions

AyQueChevere Productions is a privately held California Corporation specializing in event management
and production.

Southern Californians can enjoy a brand new cross-cultural event to help them usher in the holiday season this December. Taking place in the newly established Downtown Anaheim community district, the Taste of the Americas festival (www.tasteoftheamericas.com) showcases cultural diversity and heritage from across the Americas with a unique celebration of food, music and dance. This event, organized by AyQueChevere Productions in association with the Orange County Hispanic Chamber of Commerce, brings together entertainers and vendors from North America, Central America, and South America together in one location, allowing event attendees to take a “Pan-American Tour” in a single day. They will have the opportunity to sample a wide variety of food and wine, while shopping for unique, one of a kind gifts and crafts, all the while being entertained by numerous, vibrant performances both on the main stages and collectively throughout the festival areas.

“We are extremely excited to produce an event of this interest and magnitude uniting all of the Americas, socially, economically, and culturally,” said Ray Jelley, Chairman of AyQueChevere. “Our country benefits greatly from the inter-weaving of traditions originating from cultures from across the Americas,” continued Jelley. “Many take for granted that the rising impact of Latino culture on present day life is not one homogenous cultural push, but is actually fueled by a tapestry of influences from countries like Brazil, Guatemala and Puerto Rico. Adding to that concept, we have also invited representatives from a few select countries outside of the Americas such as Spain, Portugal, and the Caribbean. This event will enable people to actually see, taste and experience that rich diversity.”

Erika Dresser, spokesperson for the Taste of the Americas festival added, “What this means is that for less than the price of admission to a movie, guests can experience a full day of activities that the entire family can enjoy.” “There will be something for everyone. You can experience an international journey filled with traditional foods, dancing with the salsa stars competition, cooking demonstrations, wine tasting, band competitions, and a Christmas village featuring daily visits from Santa Claus himself,” Dresser continued. “Our desire is to present an international experience that will enable any guest from any ethnic background to see, hear, and taste all the beauty, tradition, and excitement characterized by the Latin culture and to celebrate the essence of diversity!”

As an added bonus, this special event will offer attendees menu choices starting at just one dollar, plus major prize giveaways including roundtrip domestic airfares, TV’s and electronics, just to name a few. A pass that provides access to this event for an entire day may be purchased in advance online at www.tasteoftheamericas.com for $10.00 per person. General admission on the day of the event is priced at $13.00. Special family 4-packs are also available in advance for $32.00. Parking is free. This Anaheim Taste of the Americas festival is the first of six such events planned for cities across the United States in 2008 and 2009.

In the spirit of the holidays, the Taste of the Americas event is proud to announce that their doors will be open one hour earlier on Saturday and Sunday free of charge to our military personal and their families. For military inquires please email info@tasteoftheamericas.com A portion of the proceeds from this event will benefit the Orange County Hispanic Chamber of Commerce, BeAnElf.org, and the Downtown Anaheim Association. For sponsorship opportunities, please contact john@tasteoftheamericas.com.

About AyQueChevere

AyQueChevere Productions is the event management division of AyQueChevere, Inc., a California-based ecommerce and market development company, providing lead generation services to leading consumer retail and services companies, and providing the first of its kind in-language ecommerce Latino marketplace. Establishing itself as a conduit for the nation’s 45 million Latino consumers to the benefits of online shopping, AyQueChevere.com is uniquely positioned to help US businesses navigate the needs of this marketplace. AyQueChevere is a privately held company.

AyQueChevere, AyQueChevere.com and the tasteoftheamericas.com logo’s are trademarks of AyQueChevere, Inc. in the United States and other countries.

Press Contact for Taste of the Americas
Erika Dresser
Spokesperson, TOTA
1-800-411-6057
erika@tasteoftheamericas.com

AyQueChevere.com, the first online Spanish language marketplace of its kind, launches its ecommerce website today. AyQyeChevere.com will bridge the gap between 45 million Latino consumers and Fortune 500 retail and financial service outlets. Now consumers who prefer shopping for products in services in Spanish can enjoy the enhanced features, benefits and convenience online shopping provides. At the same time, companies striving to connect with the fastest growing consumer group in the United States have a new, potent tool to educate and reach that market.

“Our approach is a paradigm shift from the way most companies approach their clients,” said Ray Jelley, CEO of AyQueChevere.com. “Our advantage is that we not only speak the language and understand the culture of our consumer base, but we truly understand the Latino consumer market’s needs, not what general market businesses perceive those needs to be.”

“The Latino community is now the largest minority group in America,” Jelley continued. “There are more than 18.8 million Latino citizens online today, and represents 15% of the total population. We wanted to give our Spanish and Portuguese speaking consumers the advantages of online features and benefits that were up till now, only available in English.”

AyeQueChevere.com is designed to be the Internet’s one stop shop for Latino consumers. One particularly popular feature of this site is its price comparison section that provides clients with cost saving options on services such as automotive, insurance, real estate, mobile & wireless, mortgage, and home improvement. Consumers have the option of logging onto the website or calling 1-800-AyQueChevere to speak with someone live in Spanish, Portuguese or English. Additionally, the website includes a visually-rich 3D virtual mall featuring brand name products from US retailers as well as products from over 20 Spanish and Portuguese countries..

Serving both the Latino consumer and the corporate sponsors who wish to serve this community, AyeQueChevere.com represents a true a partnership proposition. What makes AyeQueChevere.com so powerful is that it benefits its corporate clients on two fronts. By leveraging unique understanding, AyeQueChevere.com helps to better position and message current products so they are more appealing and accessible to the Latino market. At the same time, valuable demographic and market preference data is collected, interpreted and available for companies so they can improve the success of their new product designs and promotional campaigns.

CEO Jelley explained, “The beauty of AyQueChevere.com is that we provide a direct infusion of new targeted consumers to our vendor partners, and work directly with them in order to in turn help grow their businesses.

AyQueChevere translates to “very cool” in English. Making use of the “coolness” that pervades Latino music, AyQueChevere.com plans to build its brand awareness offline by hosting a series of lfestival style concerts around the country.

About AyQueChevere.com:

AyQueChevere.com is a California-based ecommerce and market development company, providing lead generation services to leading consumer retail and services companies, and providing the first of its kind in-language ecommerce Latino marketplace. Establishing itself as a conduit for the nation’s 45 million Latino consumers to the benefits of online shopping, AyeQueChevere.com is uniquely positioned to help US businesses navigate the needs of this marketplace. AyQueChevere.com is a privately held company.

AyQueChevere, AyQueChevere.com and the AyQueChevere.com logo are trademarks of AyQueChevere.com, Inc. in the United States and other countries.

Vendor opportunities:

Contact AyQueChevere Sales

800.411.6057

sales@ayquechevere.com

Investor relations and press contact:

Ray Jelley CEO

AyeQueChever.com
949.228.2248

rjelley@ayquecheve.com