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	<title>HispanicTips &#187; AT&amp;T</title>
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		<title>AT&amp;T Announces Campaign to Support PADRES Contra El Cancer in Fight Against Childhood Disease</title>
		<link>http://www.hispanictips.com/2009/11/18/att-announces-campaign-to-support-padres-contra-el-cancer-in-fight-against-childhood-disease/</link>
		<comments>http://www.hispanictips.com/2009/11/18/att-announces-campaign-to-support-padres-contra-el-cancer-in-fight-against-childhood-disease/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 17:29:40 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante News]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[PADRES Contra El Cancer]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=67718</guid>
		<description><![CDATA[<blockquote>AT&#038;T* today announced that it will launch the fourth annual campaign to raise awareness of childhood cancer and collect donations to support PADRES Contra El Cancer (PADRES), a nonprofit organization committed to improving the quality of life for Latino children who are battling the disease, beginning November 22. AT&#038;T set a goal of raising $300,000 this year, which would mean a total donation of $1 million to PADRES since the campaign's inception in 2007.<br />
<br />
Throughout the six-week program, donations will be collected at more than 130 AT&#038;T retail locations throughout the Greater Los Angeles area. AT&#038;T is also offering a promotion throughout the duration of the campaign. When customers purchase an LG phone, AT&#038;T will donate $20 to PADRES and the customer will receive a free LOUVER by Louis Verdad designer cap.<br />
<br />
"AT&#038;T has been a faithful partner in its commitment to PADRES, the Latino community and in its support of families coping with the devastating effects of childhood cancer," said Eva Longoria Parker, actress and PADRES national spokeswoman. "We're thrilled to launch this year's campaign and eager to reach the $1 million mark. We hope that the community will come together to help us reach that goal."<br />
<br />
Cancer strikes approximately 1,500 children annually in California; nearly 50 percent of those affected are Latino. Cancer remains one of the leading causes of death among children under 15 years old and is second only to accidents in most age groups.(1)<br />
<br />
"In times like this it's more important than ever to support organizations such as PADRES that address vital community needs," said Andy Shibley, vice president and general manager of AT&#038;T's Greater Los Angeles Area. "AT&#038;T is pleased to hold the campaign again this year and applaud PADRES and its supporters for championing this cause, which has given hope to so many families."<br />
<br />
During the 2008 campaign, AT&#038;T donated $200,000 to PADRES to aid in the organization's mission. To date, AT&#038;T has donated approximately $700,000 to PADRES.<br />
<br />
For more information about PADRES, visit www.IAmHOPE.org.<br />
<br />
Note: This AT&#038;T release and other news announcements are available as part of an RSS feed at www.att.com/rss.<br />
<br />
*AT&#038;T products and services are provided or offered by subsidiaries and affiliates of AT&#038;T Inc. under the AT&#038;T brand and not by AT&#038;T Inc.<br />
<br />
ABOUT PADRES<br />
<br />
PADRES Contra El Cancer (PADRES) is a non-profit organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from all races and ethnic origins. No family is turned away. Celebrating more than 20 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders, as well as effective methods for treatment. Since March 2005, actress Eva Longoria Parker has served as the organization's national spokesperson, along with Fernando Del Rincon, PADRES' spokesperson. To learn more about PADRES, visit http://IAmHope.org.<br />
<br />
About AT&#038;T<br />
<br />
AT&#038;T Inc. (NYSE: T - News) is a premier communications holding company. Its subsidiaries and affiliates - AT&#038;T operating companies - are the providers of AT&#038;T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&#038;T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&#038;T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&#038;T U-verse(SM) and AT&#038;T &#124;DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&#038;T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&#038;T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&#038;T Inc. and the products and services provided by AT&#038;T subsidiaries and affiliates is available at http://www.att.com.<br />
<br />
© 2009 AT&#038;T Intellectual Property. All rights reserved. AT&#038;T, the AT&#038;T logo and all other marks contained herein are trademarks of AT&#038;T Intellectual Property and/or AT&#038;T affiliated companies.<br />
<br />
Additional information about AT&#038;T Inc. and the products and services provided by AT&#038;T subsidiaries and affiliates is available at http://www.att.com. This AT&#038;T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.<br />
<br />
(1)California Cancer Registry (CCR) and American Cancer Society, California Facts and Figures, 2008</blockquote>
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		<title>AT&amp;T’S RALPH DE LA VEGA NAMED WORLDWIDE CHAIRMAN OF JUNIOR ACHIEVEMENT</title>
		<link>http://www.hispanictips.com/2009/11/09/att%e2%80%99s-ralph-de-la-vega-named-worldwide-chairman-of-junior-achievement/</link>
		<comments>http://www.hispanictips.com/2009/11/09/att%e2%80%99s-ralph-de-la-vega-named-worldwide-chairman-of-junior-achievement/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:36:53 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<guid isPermaLink="false">http://www.hispanictips.com/?p=66403</guid>
		<description><![CDATA[<blockquote></blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<title>Seccion Amarilla USA, LLC Signs Agreement to Display YELLOWPAGES.COM Listings</title>
		<link>http://www.hispanictips.com/2009/11/05/seccion-amarilla-usa-llc-signs-agreement-to-display-yellowpages-com-listings/</link>
		<comments>http://www.hispanictips.com/2009/11/05/seccion-amarilla-usa-llc-signs-agreement-to-display-yellowpages-com-listings/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:11:33 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
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		<guid isPermaLink="false">http://www.hispanictips.com/?p=66164</guid>
		<description><![CDATA[<blockquote>Seccion Amarilla USA, announced today that it has entered into an agreement with AT&#038;T Interactive for the purpose of displaying YELLOWPAGES.COM listings on seccionamarilla.com's English-based search engine results pages.(Logo: http://www.newscom.com/cgi-bin/prnh/20080616/CLM106LOGO )"We are pleased to enter into this agreement with AT&#038;T Interactive," said Juan Reffreger, CEO for Seccion Amarilla USA. "Seccion Amarilla USA is continually focused on improving the user's experience while utilizing our products. This is one more way in which Seccion Amarilla USA strives to connect its clients to seccionamarilla.com users."The agreement will give users an extra source of reliable local business information to help enhance search results. YELLOWPAGES.COM listings will include an attribution footer.About Seccion Amarilla USA:Seccion Amarilla USA LLC, a Spanish yellow pages directory publisher in the US, is an affiliate of Telmex International. Seccion Amarilla USA also offers 24/7 access to its on-line national Spanish directory via seccionamarilla.com. </blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<title>Univision has signed AT&amp;T, Bud Light, Coca-Cola, State Farm and Target as title sponsors of its upcoming American Idol-like music competition, Viva el Sueño! (Live the Dream!).</title>
		<link>http://www.hispanictips.com/2009/09/03/univision-has-signed-att-bud-light-coca-cola-state-farm-and-target-as-title-sponsors-of-its-upcoming-american-idol-like-music-competition-viva-el-sueno-live-the-dream/</link>
		<comments>http://www.hispanictips.com/2009/09/03/univision-has-signed-att-bud-light-coca-cola-state-farm-and-target-as-title-sponsors-of-its-upcoming-american-idol-like-music-competition-viva-el-sueno-live-the-dream/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 14:32:48 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<description><![CDATA[Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<title>Univision to Launch Musical Talent Competition of Its Own &#8211; &#8216;Viva el Sueno!&#8217; Will Integrate Advertisers Such as AT&amp;T, Coke Directly Into Program</title>
		<link>http://www.hispanictips.com/2009/08/26/univision-to-launch-musical-talent-competition-of-its-own-viva-el-sueno-will-integrate-advertisers-such-as-att-coke-directly-into-program/</link>
		<comments>http://www.hispanictips.com/2009/08/26/univision-to-launch-musical-talent-competition-of-its-own-viva-el-sueno-will-integrate-advertisers-such-as-att-coke-directly-into-program/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 19:38:33 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<guid isPermaLink="false">http://www.hispanictips.com/?p=59400</guid>
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		<title>LATINA Style Magazine Announces the 2009 LATINA Style 50 Report</title>
		<link>http://www.hispanictips.com/2009/08/24/latina-style-magazine-announces-the-2009-latina-style-50-report/</link>
		<comments>http://www.hispanictips.com/2009/08/24/latina-style-magazine-announces-the-2009-latina-style-50-report/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 23:02:54 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<category><![CDATA[Wells Fargo]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/?p=59095</guid>
		<description><![CDATA[<blockquote>""</blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<title>AT&amp;T Makes It Easy and Affordable to Call Mexico  New &#8216;AT&amp;T Viva Mexico&#8217; Rate Plan Offers Great Value To Customers By Eliminating Long Distance And Roaming Charges</title>
		<link>http://www.hispanictips.com/2009/08/03/att-makes-it-easy-and-affordable-to-call-mexico-new-att-viva-mexico-rate-plan-offers-great-value-to-customers-by-eliminating-long-distance-and-roaming-charges/</link>
		<comments>http://www.hispanictips.com/2009/08/03/att-makes-it-easy-and-affordable-to-call-mexico-new-att-viva-mexico-rate-plan-offers-great-value-to-customers-by-eliminating-long-distance-and-roaming-charges/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 20:50:29 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<guid isPermaLink="false">http://www.hispanictips.com/?p=57243</guid>
		<description><![CDATA[<blockquote>"AT&#038;T customers who frequently call or travel to Mexico have a new reason to "fiesta." AT&#038;T* announced today the launch of a new rate plan called "AT&#038;T Viva Mexico."<br />
<br />
Mexico is AT&#038;T's most popular international calling destination. The new rate plan includes Mexico, as well as the United States, allowing subscribers to call to and from Mexico for less.<br />
<br />
<br />
AT&#038;T Viva Mexico plan subscribers enjoy benefits such as:<br />
<br />
-- No international long distance charges on wireless calls between the United States and Mexico<br />
<br />
-- Anytime and 1,000 Nights and Weekend Minutes to use in the United States and Mexico<br />
<br />
-- Saving unused minutes with Rollover(R)<br />
<br />
AT&#038;T Viva Mexico starts at $54.99 monthly access for individual AT&#038;T Nation plans. FamilyTalk plans for AT&#038;T Viva Mexico start at $84.99 monthly access for two lines of service. Activation, fees, taxes and other charges apply.<br />
<br />
International text, instant, picture and video messaging rates apply to messaging from the United States to Mexico and international roaming rates apply when such messages are sent from Mexico. Additionally, the pay-per-use data rate in Mexico is $5 per megabyte.<br />
<br />
For more information, please visit www.att.com/vivamexico.<br />
<br />
Calls made from or received in Mexico do not qualify as Mobile to Mobile Minutes.<br />
<br />
Calls made from or received in Mexico cannot exceed your monthly roaming allowance (the lesser of 750 minutes per month or 40 percent of your Anytime Minutes per month) in any two consecutive months. Certain eligibility requirements apply. See terms at www.wireless.att.com/cell-phone-service/legal/plan-terms.jsp .<br />
<br />
*AT&#038;T products and services are provided or offered by subsidiaries and affiliates of AT&#038;T Inc. under the AT&#038;T brand and not by AT&#038;T Inc.<br />
<br />
About AT&#038;T<br />
AT&#038;T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&#038;T operating companies - are the providers of AT&#038;T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&#038;T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&#038;T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&#038;T U-verse(SM) and AT&#038;T &#124;DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&#038;T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&#038;T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies.<br />
<br />
Additional information about AT&#038;T Inc. and the products and services provided by AT&#038;T subsidiaries and affiliates is available at http://www.att.com. This AT&#038;T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.<br />
<br />
(C) 2009 AT&#038;T Intellectual Property. All rights reserved. AT&#038;T, the AT&#038;T logo and all other marks contained herein are trademarks of AT&#038;T Intellectual Property and/or AT&#038;T affiliated companies. All other marks contained herein are the property of their respective owners.<br />
<br />
Note: This AT&#038;T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&#038;T newsroom at http://www.att.com/newsroom. "</blockquote>
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		<title>Univision Communications, a Spanish-language media company in the United States, and AT&amp;T announced a multi-year content agreement as part of the AT&amp;T U-verse TV channel lineup.</title>
		<link>http://www.hispanictips.com/2009/03/11/univision-communications-a-spanish-language-media-company-in-the-united-states-and-att-announced-a-multi-year-content-agreement-as-part-of-the-att-u-verse-tv-channel-lineup/</link>
		<comments>http://www.hispanictips.com/2009/03/11/univision-communications-a-spanish-language-media-company-in-the-united-states-and-att-announced-a-multi-year-content-agreement-as-part-of-the-att-u-verse-tv-channel-lineup/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 08:57:26 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
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		<guid isPermaLink="false">http://www.hispanictips.com/?p=50878</guid>
		<description><![CDATA[<a href="http://www.hispanictips.com">HispanicTips</a><strong> is Essential Hispanic &#038; Latino News &#038; Information<br />
A Community Enhancer :: Relevant, Comprehensive, Useful &#038; Trusted </strong><br />
<strong>My readers say it best</strong>: "love it," "addictive,""useful," "great," &#038; "invaluable." - View <a href="http://www.hispanictips.com/readers-quotes/">quotes</a> &#038; <a href="http://www.hispanictips.com/testimonials.php">testimonials</a>]]></description>
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		<title>AT&amp;T Advertising Solutions and Seccion Amarilla USA Announce Agreement</title>
		<link>http://www.hispanictips.com/2008/11/12/att-advertising-solutions-and-seccion-amarilla-usa-announce-agreement/</link>
		<comments>http://www.hispanictips.com/2008/11/12/att-advertising-solutions-and-seccion-amarilla-usa-announce-agreement/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 17:20:15 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<guid isPermaLink="false">http://www.hispanictips.com/2008/11/12/att-advertising-solutions-and-seccion-amarilla-usa-announce-agreement/</guid>
		<description><![CDATA[<blockquote>"AT&#038;T and Seccion Amarilla USA, L.L.C., a TELMEX International company, have entered into an agreement for AT&#038;T Advertising Solutions sales representatives to sell directory advertising in select Seccion Amarilla USA directories. This agreement pairs AT&#038;T Advertising Solutions, the preeminent and largest U.S. Yellow Pages company, with Seccion Amarilla USA, the largest publisher of Spanish-language Yellow Pages in the United States.<br />
(Logo: http://www.newscom.com/cgi-bin/prnh/20080616/CLM106LOGO )<br />
<br />
"We are pleased to enter this agreement with Seccion Amarilla USA," said Carlos Salinas, AT&#038;T Advertising Solutions Executive Director of Strategy and Business Development. "AT&#038;T is always focused on enhancing our directories to best serve our business and residential customers in the diverse communities we serve. This is one more way AT&#038;T strives to connect people everywhere they live and work and do it better than anyone else."<br />
<br />
As part of the agreement, Seccion Amarilla directories in which AT&#038;T Advertising Solutions sells directory advertising will display an AT&#038;T logo on their covers that recognizes the relationship with AT&#038;T Real Yellow Pages.<br />
<br />
"This opportunity provides AT&#038;T Advertising Solutions customers with an advertising option to connect with the largest and fastest growing minority in the U.S.," said Juan Reffreger, CEO of Seccion Amarilla USA. "This is just the beginning of a business relationship that will significantly impact the Yellow Pages industry in the United States by providing more complete advertising solutions for our customers, businesses and residents in the communities we serve."<br />
<br />
Seccion Amarilla USA is the largest publisher of Spanish-language Yellow Pages in North America and has been Mexico's yellow pages company for over 114 years. Seccion Amarilla currently prints directories in Mexico, United States, Peru, Argentina and Colombia. Seccion Amarilla's plan for 2009 is to continue expanding its coverage to new markets in the North America.<br />
<br />
Find more information about Seccion Amarilla USA, at http://www.seccionamarillaus.com or call at 1800-251-9039.<br />
<br />
Find more information about AT&#038;T Advertising Solutions at 800-GET-REAL (438-7325) or online at http://www.1800getreal.com.<br />
<br />
About AT&#038;T<br />
AT&#038;T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&#038;T operating companies, are the providers of AT&#038;T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&#038;T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&#038;T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&#038;T is expanding its TV entertainment offerings. In 2008, AT&#038;T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&#038;T Inc. and the products and services provided by AT&#038;T subsidiaries and affiliates is available at http://www.att.com.<br />
<br />
(C) 2008 AT&#038;T Intellectual Property. All rights reserved. AT&#038;T, the AT&#038;T logo and all other marks contained herein are trademarks of AT&#038;T Intellectual Property and/or AT&#038;T affiliated companies.<br />
<br />
Note: This AT&#038;T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&#038;T newsroom at http://www.att.com/newsroom.<br />
<br />
About Seccion Amarilla<br />
Seccion Amarilla, a TELMEX International company, is the leading Spanish-language directory publisher in United States, and has been Mexico's yellow pages company for over 114 years. Seccion Amarilla prints directories in more than 30 states throughout the nation. Seccion Amarilla, now leads the way to reaching these communities online at seccionamarilla.com "</blockquote>
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		<title>AT&amp;T Receives High Honors for Commitment to Hispanics</title>
		<link>http://www.hispanictips.com/2008/09/03/att-receives-high-honors-for-commitment-to-hispanics/</link>
		<comments>http://www.hispanictips.com/2008/09/03/att-receives-high-honors-for-commitment-to-hispanics/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 23:00:04 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AT&T]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/2008/09/03/att-receives-high-honors-for-commitment-to-hispanics/</guid>
		<description><![CDATA[<blockquote>"AT&#038;T Inc. (NYSE: T) today announced that the company has received the top rankings on diversity lists published by two Hispanic magazines for the company's commitment to diversity and inclusion and, more specifically, the Hispanic community.<br />
<br />
AT&#038;T ranks No. 1 among Hispanic Business magazine's Diversity Elite, which will be included in the September 2008 issue of the magazine. This recognition is based on the company's commitment to reach out to Hispanics in the areas of recruitment and retention, procurement, philanthropy and marketing. AT&#038;T has been included among the Diversity Elite in past years.<br />
<br />
AT&#038;T was also named Company of the Year by LATINA Style magazine, the highest recognition for a company included among the publication's 50 Best Companies for Latinas to Work For in the United States, also known as the LATINA Style 50. The 50 Best Companies list appeared in the August 2008 issue of the magazine.<br />
<br />
For the 2008 LATINA Style 50 list, more than 1,000 U.S. corporations were surveyed on items deemed most important by the publication's Hispanic female readers, including mentoring programs, Latina executives and board members, educational opportunities, alternative work policies, dependent/child care support and employee benefits. AT&#038;T has been included among the magazine's 50 Best Companies for 11 consecutive years and was ranked among the top 12 companies in 2007.<br />
<br />
In addition to the accolades from Hispanic Business and LATINA Style, AT&#038;T has been selected for Latin Business magazine's Corporate Diversity Honor Roll, which will appear in the Fall 2008 issue of the magazine.<br />
<br />
"Diversity and inclusion are woven into the fabric of AT&#038;T's culture, and these attributes permeate every aspect of our business," said Cindy Brinkley, chief diversity officer and senior vice president-Talent Development, AT&#038;T. "We are proud of these recognitions, as they reflect our philosophy and validate our efforts."<br />
<br />
This year, AT&#038;T also ranked No. 1 among DiversityBusiness.com's Top Organizations for Multicultural Business Opportunities because of the consistency and quality of business opportunities that the company grants to minority- and women-owned companies, and AT&#038;T was included among DiversityInc's Top 50 Companies for Diversity.<br />
<br />
About AT&#038;T<br />
AT&#038;T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&#038;T operating companies, are the providers of AT&#038;T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&#038;T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&#038;T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&#038;T is expanding its TV entertainment offerings. In 2008, AT&#038;T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&#038;T Inc. and the products and services provided by AT&#038;T subsidiaries and affiliates is available at http://www.att.com .<br />
<br />
(C) 2008 AT&#038;T Intellectual Property. All rights reserved. AT&#038;T, the AT&#038;T logo and all other marks contained herein are trademarks of AT&#038;T Intellectual Property and/or AT&#038;T affiliated companies.<br />
<br />
Note: This AT&#038;T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&#038;T newsroom at http://www.att.com/newsroom . "</blockquote>
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		<title>Major North American marketers will set world records, albeit in marketing, when the Olympics open in Beijing on Aug. 8, debuting a slew of Hispanic-targeted ads during Telemundo&#8217;s broadcast of the Summer Games.</title>
		<link>http://www.hispanictips.com/2008/07/28/major-north-american-marketers-will-set-world-records-albeit-in-marketing-when-the-olympics-open-in-beijing-on-aug-8-debuting-a-slew-of-hispanic-targeted-ads-during-telemundos-broadcast-of-the-s/</link>
		<comments>http://www.hispanictips.com/2008/07/28/major-north-american-marketers-will-set-world-records-albeit-in-marketing-when-the-olympics-open-in-beijing-on-aug-8-debuting-a-slew-of-hispanic-targeted-ads-during-telemundos-broadcast-of-the-s/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 17:54:36 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
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		<description><![CDATA[<a href="http://www.hispanictips.com">Blogante News from HispanicTips.com</a> - The Most Relevant Hispanic y Latino News :: Trusted, Comprehensive &#038; Useful]]></description>
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		<title>AT&amp;T has tapped Latin crooner Luis Miguel to help promote the relaunch of its bilingual Web site, Mi Portal, and to entice online users with exclusive subscriber-only music videos and interview content.</title>
		<link>http://www.hispanictips.com/2008/07/24/att-has-tapped-latin-crooner-luis-miguel-to-help-promote-the-relaunch-of-its-bilingual-web-site-mi-portal-and-to-entice-online-users-with-exclusive-subscriber-only-music-videos-and-interview-conten/</link>
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		<pubDate>Thu, 24 Jul 2008 17:36:01 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<title>LULAC Receives $1 Million Grant From AT&amp;T</title>
		<link>http://www.hispanictips.com/2008/07/13/lulac-receives-1-million-grant-from-att/</link>
		<comments>http://www.hispanictips.com/2008/07/13/lulac-receives-1-million-grant-from-att/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 20:37:52 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">http://www.hispanictips.com/2008/07/13/lulac-receives-1-million-grant-from-att/</guid>
		<description><![CDATA[<blockquote>"The League of United Latin American Citizens (LULAC) and the AT&#038;T Foundation, the corporate philanthropy organization of AT&#038;T Inc. (NYSE: T) announced today that LULAC will receive a $1 million grant from the AT&#038;T Foundation's Aspire initiative, to implement LULAC's Adelante America program, which will provide academic classes, mentoring and student leadership development for underserved, at-risk Latino teens in grades eight through 10. "This important educational initiative in our community will help ensure that our nation's rich high-tech future and digital empowerment is within reach of our Latino youth," said LULAC president Rosa Rosales. "A good education is the key to a successful future. And as a long-time leader in broadband and mobile communications, and a long-term dependable partner of the Hispanic community, AT&#038;T is once again demonstrating their corporate leadership by keeping the American Dream accessible to Latino students all across the country." The $1 million grant will be spread out over two years and will serve a total of 910 at-risk participants in the eighth through the 10th grade. The Adelante America program will develop services and activities that will link classroom learning with the challenges that students face in post-secondary education and the workplace of the future. The goals include increasing rates of on-time promotion to the next grade; improvement of academic performance as measured by grades and test scores; improvement of interpersonal relationships between the children and their peers, teachers, family and other adults; reduction of the dropout rate, delinquency and gang involvement; and achieving a higher graduation rate for its participants. "As one of the most well-respected advocacy organizations in the country, LULAC will help ensure that Latino students have the tools they need to live up to their maximum educational potential," said Susan Santana, assistant vice president, External Affairs, AT&#038;T. "We are honored to play a small part in helping today's Latino youth become tomorrow's world leaders." The AT&#038;T Foundation's Aspire program was launched earlier this year, in an attempt to address the fact that nearly one-third of U.S. high school students drop out every year, which amounts to one student dropping out every 26 seconds -- a disproportionate number of whom are Hispanics. The $100 million philanthropic effort announced in April reflects AT&#038;T's commitment to help to strengthen student success and workforce readiness. Currently, Latinos are vastly underperforming when compared with other groups. The percentage of adults over the age of 25 that has earned a bachelor's degree or higher, is 27.2 percent. Among Latinos, that percentage is only 12.2 percent. In addition, Hispanic secondary school students have the highest dropout rates of any ethnic or racial group in the U.S. "</blockquote>
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		<title>AT&amp;T Unveils Experience Store in Coral Gables &#8211; first bilingual AT&amp;T Experience Store in Florida</title>
		<link>http://www.hispanictips.com/2008/06/30/att-unveils-experience-store-in-coral-gables-first-bilingual-att-experience-store-in-florida/</link>
		<comments>http://www.hispanictips.com/2008/06/30/att-unveils-experience-store-in-coral-gables-first-bilingual-att-experience-store-in-florida/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 15:09:45 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Florida]]></category>
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		<guid isPermaLink="false">http://www.hispanictips.com/2008/06/30/att-unveils-experience-store-in-coral-gables-first-bilingual-att-experience-store-in-florida/</guid>
		<description><![CDATA[<blockquote>"AT&#038;T Inc. (NYSE: T) today announced the opening of the first AT&#038;T Experience Store(SM) in Florida. The store, located in downtown Coral Gables at 215 Miracle Mile, provides a new way for visitors to experience and shop for communications and entertainment services. The store is the third bilingual AT&#038;T Experience Store in the nation.<br />
<br />
The nearly 5,400-square-foot store is larger than the typical AT&#038;T retail store and features several new retail concepts. The store is part of the transition from a wireless-centric space to a high-energy retail format that showcases AT&#038;T’s extensive portfolio of wireless, broadband, video and wireline products and services, such as AT&#038;T U-verse(SM) services.<br />
<br />
"The AT&#038;T Experience Store in Coral Gables is what AT&#038;T is all about," said Rich Guidotti, vice president and general manager of AT&#038;T’s South Florida wireless operations. "All of the communications and entertainment products that consumers want are in one place and under one roof."<br />
<br />
As the first bilingual AT&#038;T Experience Store in Florida, the Coral Gables store will feature merchandising and interactive stations in both English and Spanish and a bilingual staff of 26 communications specialists to better serve Hispanic consumers.<br />
<br />
"The Hispanic population represents the largest consumer segment in Miami-Dade County," Guidotti said. "We are proud to employ a bilingual staff that is trained to help our customers choose from a wide range of communications and entertainment products and services. The new Coral Gables AT&#038;T Experience Store provides a convenient, comfortable and culturally friendly shopping environment for our Hispanic customers."<br />
<br />
The AT&#038;T Experience Store features a fully integrated media experience, including five integrated Experience Stations that encourage customer interaction with cutting-edge wireline, wireless and converged services. In addition, knowledgeable store personnel -- 29 total -- are on hand throughout the store and around each station to guide consumers through product trials and purchasing decisions.<br />
<br />
Each AT&#038;T Customer Experience Station features:<br />
<br />
-- AT&#038;T Advanced TV Zone. Customers can view AT&#038;T U-verse TV and AT&#038;T &#124; DISH Network(R) service demonstrations, enabling them to test-drive Web-based and wireless remote access features, High Definition (HD) programming and browse an extensive Video On Demand catalogue.<br />
<br />
-- AT&#038;T Home Connections. Customers can browse the Internet, customize AT&#038;T home-page portals and test AT&#038;T Remote Monitor through a remote in-store camera.<br />
<br />
-- Entertainment and Style. Customers can review the latest and greatest 3G wireless devices that allow users to download music, stream video and surf the Web.<br />
<br />
-- Productivity Solutions. Geared toward road warriors and small business owners, customers can test wireless phones, BlackBerry(R) devices, smartphones, GPS and Bluetooth(R) accessories by using e-mail and Microsoft Corp. applications.<br />
<br />
-- Talk, Text and Browse. Customers can try out GoPhone(R), our popular prepaid service, and an assortment of wireless handsets.<br />
<br />
"From the moment customers enter to the moment they leave, they will be able to experience AT&#038;T’s full suite of services for the first time," said Marshall Criser lll, president of AT&#038;T Florida. "The new Coral Gables store is part of a key initiative in the company’s ongoing commitment to integrate its wireline and wireless operations and give consumers greater convenience and a streamlined approach to the way they purchase and interact with our products."<br />
<br />
Other unique features of the Coral Gables AT&#038;T Experience Store include more than 20 screens that highlight AT&#038;T products and services, encourage direct customer interaction and allow store personnel to "show and tell." Digital messages that inform customers about the variety of lifestyle, product and feature benefits are displayed throughout the store on three 32-inch LCD screens. A series of touch-screen Information Stations also provide valuable information to assist employees and customers during the sales process.<br />
<br />
The AT&#038;T Coral Gables Experience Store is the seventh AT&#038;T Experience Store to open in the nine-state Southeast region and the 20th nationwide. Store hours are 9 a.m.-8 p.m. Monday through Friday, 9 a.m.-9 p.m. on Saturday and 10 a.m.-6 p.m. on Sunday.<br />
<br />
AT&#038;T has approximately 330 retail locations throughout South Florida, including company-owned stores, agents and national retailers."</blockquote>
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		<title>AT&amp;T Mobility CEO Ralph de la Vega to be Inducted into Prestigious Hispanic Scholarship Fund Hall of Fame</title>
		<link>http://www.hispanictips.com/2008/06/12/att-mobility-ceo-ralph-de-la-vega-to-be-inducted-into-prestigious-hispanic-scholarship-fund-hall-of-fame/</link>
		<comments>http://www.hispanictips.com/2008/06/12/att-mobility-ceo-ralph-de-la-vega-to-be-inducted-into-prestigious-hispanic-scholarship-fund-hall-of-fame/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 15:05:24 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante News]]></category>
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		<guid isPermaLink="false">http://www.hispanictips.com/2008/06/12/att-mobility-ceo-ralph-de-la-vega-to-be-inducted-into-prestigious-hispanic-scholarship-fund-hall-of-fame/</guid>
		<description><![CDATA[<blockquote>"The Hispanic Scholarship Fund (HSF), the nation's largest organization in support of Latino higher education, has selected Ralph de la Vega, President and CEO of AT&#038;T Mobility, as an honorary inductee into its 2008 Alumni Hall of Fame. De la Vega will receive the Triunfador Award at the HSF Alumni Hall of Fame gala on Wednesday, Sept. 17, 2008, at the Pierre Hotel in New York City.<br />
<br />
Each year, HSF selects five accomplished Latinos to induct into its prestigious Alumni Hall of Fame. Four of the exceptional individuals are HSF alumni, who each received HSF scholarships to support their higher education aspirations. A fifth individual, while not a former HSF Scholar, is presented with the honorary Triunfador Award for realizing the ultimate professional achievement and "raising the bar."<br />
<br />
"We are proud to honor Mr. de la Vega because he personifies the mission and values of HSF," said Frank D. Alvarez, HSF President &#038; CEO. "He is an inspiration to aspiring Latinos everywhere. His success story is testimony to the impact of higher education and the tremendous difference it makes in a life."<br />
<br />
Alvarez said de la Vega serves as a positive role model for Latino students, which is a trademark of previous HSF Alumni Hall of Fame honorees. "Annually, the inspiring stories of HSF's inductees put a face on and demonstrate the power of higher education," he said.<br />
<br />
A native of Cuba, de la Vega came to the United States alone at the age of 10, while his parents were forced to stay behind because of complications with their immigration documentation. Leaving behind everything but his suitcase and the clothes on his back, de la Vega lived with family friends in Miami for four years before reuniting with his parents and sister.<br />
<br />
In spite of these challenges, de la Vega's family instilled in him an appreciation for education, and he went on to earn a B.S. in Mechanical Engineering from Florida Atlantic University and an MBA from Northern Illinois University. In addition to his degrees, de la Vega completed the Executive Program at the University of Virginia.<br />
<br />
De la Vega's commitment to community service is reflected by his active participation in many youth-oriented organizations. He serves as Vice Chairman of the Board for Junior Achievement (JA) Worldwide and sits on the Boy Scouts of America Board of Directors. He also serves as Chairman of the JA Hispanic Initiative, a program that encourages Hispanic students to remain in school and prepare for success in the business world.<br />
<br />
"I am honored to be a part of HSF and the valuable work it does in developing the next generation of Latino leaders," de la Vega said. "I have always believed in helping young people recognize their own potential and become all they can be. And HSF is among the most successful organizations in our country at doing this."<br />
<br />
De la Vega has had a distinguished career in telecommunications. In 1974, he started with BellSouth (then Southern Bell) as a Management Assistant. He worked his way up to directing all of BellSouth's Telecommunications Network Operations for Alabama, Florida, Louisiana and Mississippi. He has also worked internationally, serving as President — BellSouth Latin America, with overall responsibility for BellSouth's Central and South American operations in 11 countries.<br />
<br />
In 2004, de la Vega joined Cingular Wireless as Chief Operating Officer and successfully guided the company through a landmark merger with AT&#038;T Wireless to create the nation's largest wireless phone company.<br />
<br />
In late 2007, shortly after the new AT&#038;T acquired BellSouth and took full ownership of Cingular, de la Vega was appointed President and CEO of AT&#038;T Mobility, ensuring the successful rebranding of the company and the launch of the revolutionary iPhone, as well as a continuum of other innovative devices and services.<br />
<br />
De la Vega is the first honoree to be selected for the 2008 recognition. The four alumni recipients will be announced in July."</blockquote>
<a href="http://www.hispanictips.com">HispanicTips.com</a> - A  Blogante News Service For, From &#038; About Hispanics &#038; Latinos]]></description>
		<wfw:commentRss>http://js-kit.com/rss/www.hispanictips.com/p=39915</wfw:commentRss>
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		<title>Thalía is the new face of AT&amp;T</title>
		<link>http://www.hispanictips.com/2008/06/10/thalia-is-the-new-face-of-att/</link>
		<comments>http://www.hispanictips.com/2008/06/10/thalia-is-the-new-face-of-att/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 22:03:57 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
		<category><![CDATA[Blogante Entertainment]]></category>
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		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Latinas]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Emilio Estefan]]></category>
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		<category><![CDATA[Thalia]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/2008/06/10/thalia-is-the-new-face-of-att/</guid>
		<description><![CDATA[<blockquote>"Directed by Emilio Estefan, two new commercials show Thalía attracting a Hispanic audience with her new song "Ten paciencia""</blockquote>
<a href="http://www.hispanictips.com">HispanicTips.com</a> - A  Blogante News Service For, From &#038; About Hispanics &#038; Latinos]]></description>
		<wfw:commentRss>http://js-kit.com/rss/www.hispanictips.com/p=39825</wfw:commentRss>
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		<title>AT&amp;T&#8217;s &#8216;Taekwondo&#8217; Olympics Push &#8211; Company targets Hispanic consumers in ads featuring Lopez family</title>
		<link>http://www.hispanictips.com/2008/06/10/atts-taekwondo-olympics-push-company-targets-hispanic-consumers-in-ads-featuring-lopez-family/</link>
		<comments>http://www.hispanictips.com/2008/06/10/atts-taekwondo-olympics-push-company-targets-hispanic-consumers-in-ads-featuring-lopez-family/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 14:38:51 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Tomás' Picks]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/2008/06/10/atts-taekwondo-olympics-push-company-targets-hispanic-consumers-in-ads-featuring-lopez-family/</guid>
		<description><![CDATA[<blockquote>"AT&#038;T has fashioned a Latino-targeted ad push for the summer as part of a multicultural, multiplatform media buy that showcases Hispanic siblings Steven, Mark and Diana Lopez of the U.S. Olympic Taekwondo Team.<br />
<br />
The marketing push via TV, radio, online, digital and direct mail is part of the telco's sponsorship of the U.S. Olympic Team and is the first time that AT&#038;T has developed Olympic-themed messaging aimed at Hispanics. Omnicom's Dieste, Harmel &#038; Partners, Dallas, handled creative duties and WPP's Mediaedge:cia was responsible for media.<br />
<br />
The Lopezes of Sugarland, Texas, are known by martial arts aficionados as the "First Family of American Taekwondo." They are the first sibling group to make the U.S. Olympic team in 104 years after U.S. gymnastics brothers Edward, Richard and William Tritschler competed in the 1904 games in St. Louis, per ESPN.com."</blockquote>
<a href="http://www.hispanictips.com">HispanicTips.com</a> - A  Blogante News Service For, From &#038; About Hispanics &#038; Latinos]]></description>
		<wfw:commentRss>http://js-kit.com/rss/www.hispanictips.com/p=39755</wfw:commentRss>
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		<title>Polito Vega to Be Honored At The AT&amp;T Tropical Night &#8211; Miami</title>
		<link>http://www.hispanictips.com/2008/06/03/polito-vega-to-be-honored-at-the-att-tropical-night-miami/</link>
		<comments>http://www.hispanictips.com/2008/06/03/polito-vega-to-be-honored-at-the-att-tropical-night-miami/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 11:38:33 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante News]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Miami]]></category>
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		<category><![CDATA[Press Releases]]></category>
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		<category><![CDATA[family]]></category>
		<category><![CDATA[Polito Vega]]></category>
		<category><![CDATA[Puerto Rican]]></category>
		<category><![CDATA[puerto rican day parade]]></category>
		<category><![CDATA[puerto rican parade]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[spanish broadcasting system]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/2008/06/03/polito-vega-to-be-honored-at-the-att-tropical-night-miami/</guid>
		<description><![CDATA[<blockquote>"What: Polito Vega, radio personality from WSKQ La Mega 97.9 FM, will be honored with a Pioneer Trendsetter Award for being the King of Latin radio for more than 50 years, during the AT&#038;T Tropical Night at the South Street Seaport.<br />
<br />
The recognition is presented by Ralph Paniagua in association with The NYC Latin Media and Entertainment Commission. The event kicks off the National Puerto Rican Parade Weekend Festivities.<br />
<br />
<br />
Polito Vega<br />
<br />
This event, now in its 15th year, was introduced back in 1992 at the South Street Seaport to celebrate the success of the Puerto Rican and Latino community in the Tri-State area. It quickly became a cornerstone of the Puerto Rican Day Parade Festivities and the highest attended event at the pier.<br />
<br />
The event is free to the public.<br />
<br />
When: Thursday June 5th from 5 - 9 p.m.<br />
<br />
Where: At the South Street Seaport<br />
<br />
Don't miss this musical extravaganza on Thursday June 5th from 5 - 9 p.m. - Free to the general public and sponsored by La Mega 97.9 FM - part of the Spanish Broadcasting System family."</blockquote>
<a href="http://www.hispanictips.com">HispanicTips.com</a> - A  Blogante News Service For, From &#038; About Hispanics &#038; Latinos]]></description>
		<wfw:commentRss>http://js-kit.com/rss/www.hispanictips.com/p=39430</wfw:commentRss>
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		<title>AT&amp;T Launches $100 Million Philanthropic Education Program, Job Shadowing for 100,000 Students, Research and Community Engagement Support to Address High School Dropout Crisis</title>
		<link>http://www.hispanictips.com/2008/04/21/att-launches-100-million-philanthropic-education-program-job-shadowing-for-100000-students-research-and-community-engagement-support-to-address-high-school-dropout-crisis/</link>
		<comments>http://www.hispanictips.com/2008/04/21/att-launches-100-million-philanthropic-education-program-job-shadowing-for-100000-students-research-and-community-engagement-support-to-address-high-school-dropout-crisis/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 16:37:31 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Blogante Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Essentials]]></category>
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		<category><![CDATA[AT&T]]></category>
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		<category><![CDATA[graduation rate]]></category>
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		<category><![CDATA[student]]></category>
		<category><![CDATA[teacher]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/2008/04/21/att-launches-100-million-philanthropic-education-program-job-shadowing-for-100000-students-research-and-community-engagement-support-to-address-high-school-dropout-crisis/</guid>
		<description><![CDATA[<blockquote>"Doing its part to help address the issue of nearly one-third of U.S. high school students dropping out, AT&#038;T Inc. (NYSE: T) today announced the launch of AT&#038;T Aspire, a $100 million philanthropic program, which includes job shadowing for 100,000 students nationwide, to help strengthen student success and workforce readiness.

"In the U.S., 1.2 million students drop out of high school every year. This has implications for individuals and for our nation's global economic leadership," said AT&#038;T Chairman and CEO Randall Stephenson, who will address the topic Thursday at the Economic Club of Chicago. "AT&#038;T Aspire is about supporting the great work already underway to help our kids succeed in school, and helping students see the connection between education and their best future."

Through the Aspire initiative, AT&#038;T and the AT&#038;T Foundation are committing $100 million (over four years, 2008 - 2011) toward high school success and workforce readiness. The platform includes four key elements:

-- Grants to schools and nonprofit organizations that are focused on helping students graduate from high school and become better prepared for college and/or the workforce.

-- A student job shadowing initiative, involving 400,000 AT&#038;T employee hours, that will give 100,000 students a firsthand look at the skills they will need to succeed in the 21st century workforce.

-- The underwriting of national research that will explore the practitioner perspective (teachers, principals, superintendents, school counselors and school board members) on the high school dropout issue.

-- Support for 100 state and community Dropout Prevention summits, announced earlier this month by America's Promise Alliance.

America's Promise Alliance recently noted that nearly one-third of U.S. high school students drop out before graduating -- with about 7,000 students dropping out every school day, or one every 26 seconds. And, March statistics from the U.S. Labor Department show that the 8.2 percent jobless rate for Americans with less than a high school education is 60 percent higher than the overall jobless rate of 5.1 percent.

This issue has significant long-term implications for workforce readiness and continued U.S. leadership in the global economy, Stephenson said.

According to the Alliance for Excellent Education, students who are unprepared to enter college cost the U.S. economy more than $3.7 billion annually in lost earnings and remedial education costs. And, according to the landmark study "The Silent Epidemic" by John Bridgeland, a high school dropout earns, on average, $9,200 less a year than a high school graduate and about $1 million less over a lifetime than a college graduate.


$100 Million AT&#038;T Aspire Program Will Fund Education, Workforce Grants

As one of the largest-ever corporate commitments to high school retention and workforce readiness, the $100 million AT&#038;T Aspire program will support proven organizations that promote educational success, from the classroom to the workplace.

Beginning this month, the AT&#038;T Foundation -- the corporate philanthropy organization of AT&#038;T Inc. -- will solicit grant proposals from schools and local organizations focused on high school retention.


AT&#038;T Launches Unprecedented Companywide Job Shadow Initiative

The company's job shadowing initiative involves committing 400,000 employee volunteer hours to reach 100,000 students over the next five years. The program will pair AT&#038;T employees with students in grades 9-12 so that students can experience the world of work and see firsthand the kinds of skills necessary to be successful in the workplace.

"AT&#038;T is uniquely positioned to inspire tomorrow's workforce through job shadowing," said Bill Blase, senior executive vice president, Human Resources for AT&#038;T. "With more than 300,000 employees, we are ready to motivate students and show them what a dynamic and diverse workplace is all about."

AT&#038;T will work with Junior Achievement to administer and execute the effort. Junior Achievement is a recognized leader in job shadowing and a key member of the National Job Shadow Coalition, which also includes the U.S. Department of Education, the U.S. Department of Labor and America's Promise Alliance. The AT&#038;T program is the largest-ever corporate job shadowing initiative Junior Achievement has undertaken.

Job shadowing is a proven way to improve high school success. According to Junior Achievement, 79 percent of students participating in job shadowing report that the program increased their desire to stay in school.

"We are thrilled that AT&#038;T is joining forces with Junior Achievement to address one of the biggest challenges facing our young people and the businesses for whom they would work -- lack of work-readiness skills," said Jack Kosakowski, executive vice president and chief operating officer of JA Worldwide and president of Junior Achievement USA. "This partnership makes the critical connection between classroom lessons and the world of work so that students enter the workforce ready to contribute and succeed."

AT&#038;T's two major unions, the Communications Workers of America and the International Brotherhood of Electrical Workers, are supporting the job shadowing initiative.


AT&#038;T to Underwrite Landmark Research, Dropout Prevention Summits

Picking up where his seminal education study, "The Silent Epidemic," left off, John Bridgeland will turn his research to the perspectives of teachers and school administrators on the high school dropout crisis, including why students drop out, the barriers to keeping more students engaged and effective strategies to ensure more students stay on track to graduate. The research is being commissioned by AT&#038;T and America's Promise Alliance.

"The statistics on our nation's dropout crisis are alarming, and the consequences of this crisis are devastating personally, socially, economically and civically," said Bridgeland. "This research will help provide schools and communities with important new perspectives to design policies and initiatives that will help address the dropout epidemic."

In addition, AT&#038;T will help underwrite 100 state and community dropout-prevention summits. Led by America's Promise Alliance -- the nation's largest partnership alliance working on behalf of children and youth -- the summits will be held in all 50 states. The summits will increase public awareness of the dropout crisis, serve as a call to action for all Americans and develop workable solutions to improve graduation rates.

"Nearly one-third of all public high school students -- and nearly one-half of minority students -- fail to graduate with their classmates," said Marguerite Kondracke, president and CEO of America's Promise Alliance. "Through our Dropout Prevention summits, we will work closely with states and communities, listening to families, schools and students to find the best ways to fight the growing dropout crisis -- and apply those lessons as quickly as possible."

Stephenson said, "Investing in a well-educated workforce may be the single most important thing we can do to help America remain the leader in a digital, global economy."

For more information about the AT&#038;T Aspire initiative, please visit http://www.att.com/education-news .


About JA Worldwide(R) (Junior Achievement)

JA Worldwide is the world's largest organization dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, JA Worldwide provides in-school and after-school educational programs for students which focus on three key content areas: entrepreneurship, work readiness, and financial literacy. Today, 140 individual area operations reach approximately four million students in the United States, with an additional 3.3 million students served by operations in 119 other countries worldwide. For more information, visit http://www.ja.org .


About the America's Promise Alliance

America's Promise Alliance is the nation's largest partnership alliance comprised of corporations, nonprofit organizations, foundations, policymakers, advocacy and faith groups committed to ensuring that children receive the fundamental resources -- the Five Promises -- they need to lead successful, healthy and productive lives and build a stronger society. Building on the legacy of our founder General Colin Powell, the Alliance believes a child's success is grounded in experiencing the Five Promises -- caring adults; safe place; a healthy start; an effective education; and opportunities to help others -- at home, in school and in the community. For more information visit: http://www.americaspromise.org.


About Civic Enterprises

Civic Enterprises is a public policy firm that helps corporations, nonprofits, foundations, universities and governments develop and spearhead innovative public policies to strengthen our communities and country. President and CEO John M. Bridgeland authored "The Silent Epidemic: Perspectives of High School Dropouts," which showed that most dropouts could have graduated from high school if they had had more support. Bridgeland also led the National Summit on America's Silent Epidemic with the Bill &#038; Melinda Gates Foundation, the National Governors Association, TIME Magazine and MTV that prompted action at the federal, state and local levels around a 10 point plan of action to increase graduation rates and college and workforce readiness. For more information, visit http://www.civicenterprises.net .


About Jobs for America's Graduates

Jobs for America's Graduates (JAG) is a non-profit organization and youth development program dedicated to helping at-risk youth graduate from high school and make successful transitions to postsecondary education and meaningful employment. JAG has served over 550,000 youth since its inception in 1980 and is currently helping 40,000 young people in 700 high schools, middle schools, community colleges and other locations in 27 states to achieve academic, career and life success. For more information, visit http://www.jag.org .


About Philanthropy at AT&#038;T

AT&#038;T Inc. (NYSE: T) is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&#038;T supports projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2007, AT&#038;T contributed more than $164 million through corporate-, employee- and AT&#038;T Foundation-giving programs. AT&#038;T and the AT&#038;T Foundation, the corporate philanthropy organization of AT&#038;T, combine more than $1.9 billion of historic charitable commitment to communities across the country.


About AT&#038;T

AT&#038;T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&#038;T operating companies, are the providers of AT&#038;T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&#038;T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&#038;T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&#038;T is expanding its TV entertainment offerings. Additional information about AT&#038;T Inc. and the products and services provided by AT&#038;T subsidiaries and affiliates is available at http://www.att.com .

(C) 2008 AT&#038;T Intellectual Property. All rights reserved. AT&#038;T, the AT&#038;T logo and all other marks contained herein are trademarks of AT&#038;T Intellectual Property and/or AT&#038;T affiliated companies.

Note: This AT&#038;T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss . For more information, please review this announcement in the AT&#038;T newsroom at http://www.att.com/newsroom ."</blockquote>
<a href="http://www.hispanictips.com">HispanicTips.com</a> - A  Blogante News Service For, From &#038; About Hispanics &#038; Latinos]]></description>
		<wfw:commentRss>http://js-kit.com/rss/www.hispanictips.com/p=37567</wfw:commentRss>
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		<title>National Council of La Raza Praises AT&amp;T Aspire Program</title>
		<link>http://www.hispanictips.com/2008/04/21/national-council-of-la-raza-praises-att-aspire-program/</link>
		<comments>http://www.hispanictips.com/2008/04/21/national-council-of-la-raza-praises-att-aspire-program/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 16:17:27 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[La Raza]]></category>
		<category><![CDATA[NCLR]]></category>
		<category><![CDATA[student]]></category>

		<guid isPermaLink="false">http://www.hispanictips.com/2008/04/21/national-council-of-la-raza-praises-att-aspire-program/</guid>
		<description><![CDATA[<blockquote>"The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the U.S., today applauded the announcement of AT&#038;T’s launch of Aspire – an education initiative to promote success in high school and improve workforce readiness.<br />
<br />
“Today’s announcement by AT&#038;T comes at a time when the Latino community is looking for ways to improve the education system. Opinion polls consistently show that education is the top priority of Hispanic Americans, and AT&#038;T’s commitment of $100 million to the Aspire program shows its willingness to help improve the education system for Latino students,” said Janet Murguía, NCLR President and CEO.<br />
<br />
“We especially welcome AT&#038;T’s decision to concentrate on high school completion. It directly addresses the fact that barely half of Latino students graduate on time, an issue that is reaching crisis proportions,” added Murguía.<br />
<br />
The initiative’s multi-faceted approach to combine research to identify best practices, a grants program to test and refine these practices, and a series of summits across the country to build political will to implement them, exemplifies the kind of comprehensive approach required to address a serious, complex problem.<br />
<br />
“We commend AT&#038;T for stepping up to the plate to help all students graduate from high school, prepare to enter higher education, or obtain a job with meaningful opportunities for advancement,” concluded Murguía."</blockquote>
<a href="http://www.hispanictips.com">HispanicTips.com</a> - A  Blogante News Service For, From &#038; About Hispanics &#038; Latinos]]></description>
		<wfw:commentRss>http://js-kit.com/rss/www.hispanictips.com/p=37542</wfw:commentRss>
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