News (Noticias) Tagged ‘AT&T’

AT&T and Seccion Amarilla USA, L.L.C., a TELMEX International company, have entered into an agreement for AT&T Advertising Solutions sales representatives to sell directory advertising in select Seccion Amarilla USA directories. This agreement pairs AT&T Advertising Solutions, the preeminent and largest U.S. Yellow Pages company, with Seccion Amarilla USA, the largest publisher of Spanish-language Yellow Pages in the United States.
(Logo: www.newscom.com/cgi-bin/prnh/20080616/CLM106LOGO )

“We are pleased to enter this agreement with Seccion Amarilla USA,” said Carlos Salinas, AT&T Advertising Solutions Executive Director of Strategy and Business Development. “AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse communities we serve. This is one more way AT&T strives to connect people everywhere they live and work and do it better than anyone else.”

As part of the agreement, Seccion Amarilla directories in which AT&T Advertising Solutions sells directory advertising will display an AT&T logo on their covers that recognizes the relationship with AT&T Real Yellow Pages.

“This opportunity provides AT&T Advertising Solutions customers with an advertising option to connect with the largest and fastest growing minority in the U.S.,” said Juan Reffreger, CEO of Seccion Amarilla USA. “This is just the beginning of a business relationship that will significantly impact the Yellow Pages industry in the United States by providing more complete advertising solutions for our customers, businesses and residents in the communities we serve.”

Seccion Amarilla USA is the largest publisher of Spanish-language Yellow Pages in North America and has been Mexico’s yellow pages company for over 114 years. Seccion Amarilla currently prints directories in Mexico, United States, Peru, Argentina and Colombia. Seccion Amarilla’s plan for 2009 is to continue expanding its coverage to new markets in the North America.

Find more information about Seccion Amarilla USA, at www.seccionamarillaus.com or call at 1800-251-9039.

Find more information about AT&T Advertising Solutions at 800-GET-REAL (438-7325) or online at www.1800getreal.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.

About Seccion Amarilla
Seccion Amarilla, a TELMEX International company, is the leading Spanish-language directory publisher in United States, and has been Mexico’s yellow pages company for over 114 years. Seccion Amarilla prints directories in more than 30 states throughout the nation. Seccion Amarilla, now leads the way to reaching these communities online at seccionamarilla.com “

AT&T Inc. (NYSE: T) today announced that the company has received the top rankings on diversity lists published by two Hispanic magazines for the company’s commitment to diversity and inclusion and, more specifically, the Hispanic community.

AT&T ranks No. 1 among Hispanic Business magazine’s Diversity Elite, which will be included in the September 2008 issue of the magazine. This recognition is based on the company’s commitment to reach out to Hispanics in the areas of recruitment and retention, procurement, philanthropy and marketing. AT&T has been included among the Diversity Elite in past years.

AT&T was also named Company of the Year by LATINA Style magazine, the highest recognition for a company included among the publication’s 50 Best Companies for Latinas to Work For in the United States, also known as the LATINA Style 50. The 50 Best Companies list appeared in the August 2008 issue of the magazine.

For the 2008 LATINA Style 50 list, more than 1,000 U.S. corporations were surveyed on items deemed most important by the publication’s Hispanic female readers, including mentoring programs, Latina executives and board members, educational opportunities, alternative work policies, dependent/child care support and employee benefits. AT&T has been included among the magazine’s 50 Best Companies for 11 consecutive years and was ranked among the top 12 companies in 2007.

In addition to the accolades from Hispanic Business and LATINA Style, AT&T has been selected for Latin Business magazine’s Corporate Diversity Honor Roll, which will appear in the Fall 2008 issue of the magazine.

“Diversity and inclusion are woven into the fabric of AT&T’s culture, and these attributes permeate every aspect of our business,” said Cindy Brinkley, chief diversity officer and senior vice president-Talent Development, AT&T. “We are proud of these recognitions, as they reflect our philosophy and validate our efforts.”

This year, AT&T also ranked No. 1 among DiversityBusiness.com’s Top Organizations for Multicultural Business Opportunities because of the consistency and quality of business opportunities that the company grants to minority- and women-owned companies, and AT&T was included among DiversityInc’s Top 50 Companies for Diversity.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com .

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom . “

The League of United Latin American Citizens (LULAC) and the AT&T Foundation, the corporate philanthropy organization of AT&T Inc. (NYSE: T) announced today that LULAC will receive a $1 million grant from the AT&T Foundation’s Aspire initiative, to implement LULAC’s Adelante America program, which will provide academic classes, mentoring and student leadership development for underserved, at-risk Latino teens in grades eight through 10. “This important educational initiative in our community will help ensure that our nation’s rich high-tech future and digital empowerment is within reach of our Latino youth,” said LULAC president Rosa Rosales. “A good education is the key to a successful future. And as a long-time leader in broadband and mobile communications, and a long-term dependable partner of the Hispanic community, AT&T is once again demonstrating their corporate leadership by keeping the American Dream accessible to Latino students all across the country.” The $1 million grant will be spread out over two years and will serve a total of 910 at-risk participants in the eighth through the 10th grade. The Adelante America program will develop services and activities that will link classroom learning with the challenges that students face in post-secondary education and the workplace of the future. The goals include increasing rates of on-time promotion to the next grade; improvement of academic performance as measured by grades and test scores; improvement of interpersonal relationships between the children and their peers, teachers, family and other adults; reduction of the dropout rate, delinquency and gang involvement; and achieving a higher graduation rate for its participants. “As one of the most well-respected advocacy organizations in the country, LULAC will help ensure that Latino students have the tools they need to live up to their maximum educational potential,” said Susan Santana, assistant vice president, External Affairs, AT&T. “We are honored to play a small part in helping today’s Latino youth become tomorrow’s world leaders.” The AT&T Foundation’s Aspire program was launched earlier this year, in an attempt to address the fact that nearly one-third of U.S. high school students drop out every year, which amounts to one student dropping out every 26 seconds — a disproportionate number of whom are Hispanics. The $100 million philanthropic effort announced in April reflects AT&T’s commitment to help to strengthen student success and workforce readiness. Currently, Latinos are vastly underperforming when compared with other groups. The percentage of adults over the age of 25 that has earned a bachelor’s degree or higher, is 27.2 percent. Among Latinos, that percentage is only 12.2 percent. In addition, Hispanic secondary school students have the highest dropout rates of any ethnic or racial group in the U.S. “*

AT&T Inc. (NYSE: T) today announced the opening of the first AT&T Experience Store(SM) in Florida. The store, located in downtown Coral Gables at 215 Miracle Mile, provides a new way for visitors to experience and shop for communications and entertainment services. The store is the third bilingual AT&T Experience Store in the nation.

The nearly 5,400-square-foot store is larger than the typical AT&T retail store and features several new retail concepts. The store is part of the transition from a wireless-centric space to a high-energy retail format that showcases AT&T’s extensive portfolio of wireless, broadband, video and wireline products and services, such as AT&T U-verse(SM) services.

“The AT&T Experience Store in Coral Gables is what AT&T is all about,” said Rich Guidotti, vice president and general manager of AT&T’s South Florida wireless operations. “All of the communications and entertainment products that consumers want are in one place and under one roof.”

As the first bilingual AT&T Experience Store in Florida, the Coral Gables store will feature merchandising and interactive stations in both English and Spanish and a bilingual staff of 26 communications specialists to better serve Hispanic consumers.

“The Hispanic population represents the largest consumer segment in Miami-Dade County,” Guidotti said. “We are proud to employ a bilingual staff that is trained to help our customers choose from a wide range of communications and entertainment products and services. The new Coral Gables AT&T Experience Store provides a convenient, comfortable and culturally friendly shopping environment for our Hispanic customers.”

The AT&T Experience Store features a fully integrated media experience, including five integrated Experience Stations that encourage customer interaction with cutting-edge wireline, wireless and converged services. In addition, knowledgeable store personnel — 29 total — are on hand throughout the store and around each station to guide consumers through product trials and purchasing decisions.

Each AT&T Customer Experience Station features:

– AT&T Advanced TV Zone. Customers can view AT&T U-verse TV and AT&T | DISH Network(R) service demonstrations, enabling them to test-drive Web-based and wireless remote access features, High Definition (HD) programming and browse an extensive Video On Demand catalogue.

– AT&T Home Connections. Customers can browse the Internet, customize AT&T home-page portals and test AT&T Remote Monitor through a remote in-store camera.

– Entertainment and Style. Customers can review the latest and greatest 3G wireless devices that allow users to download music, stream video and surf the Web.

– Productivity Solutions. Geared toward road warriors and small business owners, customers can test wireless phones, BlackBerry(R) devices, smartphones, GPS and Bluetooth(R) accessories by using e-mail and Microsoft Corp. applications.

– Talk, Text and Browse. Customers can try out GoPhone(R), our popular prepaid service, and an assortment of wireless handsets.

“From the moment customers enter to the moment they leave, they will be able to experience AT&T’s full suite of services for the first time,” said Marshall Criser lll, president of AT&T Florida. “The new Coral Gables store is part of a key initiative in the company’s ongoing commitment to integrate its wireline and wireless operations and give consumers greater convenience and a streamlined approach to the way they purchase and interact with our products.”

Other unique features of the Coral Gables AT&T Experience Store include more than 20 screens that highlight AT&T products and services, encourage direct customer interaction and allow store personnel to “show and tell.” Digital messages that inform customers about the variety of lifestyle, product and feature benefits are displayed throughout the store on three 32-inch LCD screens. A series of touch-screen Information Stations also provide valuable information to assist employees and customers during the sales process.

The AT&T Coral Gables Experience Store is the seventh AT&T Experience Store to open in the nine-state Southeast region and the 20th nationwide. Store hours are 9 a.m.-8 p.m. Monday through Friday, 9 a.m.-9 p.m. on Saturday and 10 a.m.-6 p.m. on Sunday.

AT&T has approximately 330 retail locations throughout South Florida, including company-owned stores, agents and national retailers.”

The Hispanic Scholarship Fund (HSF), the nation’s largest organization in support of Latino higher education, has selected Ralph de la Vega, President and CEO of AT&T Mobility, as an honorary inductee into its 2008 Alumni Hall of Fame. De la Vega will receive the Triunfador Award at the HSF Alumni Hall of Fame gala on Wednesday, Sept. 17, 2008, at the Pierre Hotel in New York City.

Each year, HSF selects five accomplished Latinos to induct into its prestigious Alumni Hall of Fame. Four of the exceptional individuals are HSF alumni, who each received HSF scholarships to support their higher education aspirations. A fifth individual, while not a former HSF Scholar, is presented with the honorary Triunfador Award for realizing the ultimate professional achievement and “raising the bar.”

“We are proud to honor Mr. de la Vega because he personifies the mission and values of HSF,” said Frank D. Alvarez, HSF President & CEO. “He is an inspiration to aspiring Latinos everywhere. His success story is testimony to the impact of higher education and the tremendous difference it makes in a life.”

Alvarez said de la Vega serves as a positive role model for Latino students, which is a trademark of previous HSF Alumni Hall of Fame honorees. “Annually, the inspiring stories of HSF’s inductees put a face on and demonstrate the power of higher education,” he said.

A native of Cuba, de la Vega came to the United States alone at the age of 10, while his parents were forced to stay behind because of complications with their immigration documentation. Leaving behind everything but his suitcase and the clothes on his back, de la Vega lived with family friends in Miami for four years before reuniting with his parents and sister.

In spite of these challenges, de la Vega’s family instilled in him an appreciation for education, and he went on to earn a B.S. in Mechanical Engineering from Florida Atlantic University and an MBA from Northern Illinois University. In addition to his degrees, de la Vega completed the Executive Program at the University of Virginia.

De la Vega’s commitment to community service is reflected by his active participation in many youth-oriented organizations. He serves as Vice Chairman of the Board for Junior Achievement (JA) Worldwide and sits on the Boy Scouts of America Board of Directors. He also serves as Chairman of the JA Hispanic Initiative, a program that encourages Hispanic students to remain in school and prepare for success in the business world.

“I am honored to be a part of HSF and the valuable work it does in developing the next generation of Latino leaders,” de la Vega said. “I have always believed in helping young people recognize their own potential and become all they can be. And HSF is among the most successful organizations in our country at doing this.”

De la Vega has had a distinguished career in telecommunications. In 1974, he started with BellSouth (then Southern Bell) as a Management Assistant. He worked his way up to directing all of BellSouth’s Telecommunications Network Operations for Alabama, Florida, Louisiana and Mississippi. He has also worked internationally, serving as President — BellSouth Latin America, with overall responsibility for BellSouth’s Central and South American operations in 11 countries.

In 2004, de la Vega joined Cingular Wireless as Chief Operating Officer and successfully guided the company through a landmark merger with AT&T Wireless to create the nation’s largest wireless phone company.

In late 2007, shortly after the new AT&T acquired BellSouth and took full ownership of Cingular, de la Vega was appointed President and CEO of AT&T Mobility, ensuring the successful rebranding of the company and the launch of the revolutionary iPhone, as well as a continuum of other innovative devices and services.

De la Vega is the first honoree to be selected for the 2008 recognition. The four alumni recipients will be announced in July.”*

Directed by Emilio Estefan, two new commercials show Thalía attracting a Hispanic audience with her new song “Ten paciencia”"*

From an e-mail I rec’d: “

I wanted to pass on the scoop of what went into the creation of Thalia’s Best Coverage campaign for AT&T. The ad–which gives viewers a taste of her new single Ten Paciencia–was directed by none other than Emilio Estefan. The ads themselves are very Thalia, and convey her upbeat personality and the new vibe of her upcoming album.

Thalia has joined forces with AT&T in a multi-faceted program (includes radio, a photo shoot, and out of home) for its Best Coverage campaign, to exemplify AT&T’s commitment to offering the hottest in music and entertainment to Latinos. Hispanics are heavy wireless users as you know, and they all know Thalia, so what better way to deliver the most relevant content to its customers than by supporting the new record.  ”

AT&T has fashioned a Latino-targeted ad push for the summer as part of a multicultural, multiplatform media buy that showcases Hispanic siblings Steven, Mark and Diana Lopez of the U.S. Olympic Taekwondo Team.

The marketing push via TV, radio, online, digital and direct mail is part of the telco’s sponsorship of the U.S. Olympic Team and is the first time that AT&T has developed Olympic-themed messaging aimed at Hispanics. Omnicom’s Dieste, Harmel & Partners, Dallas, handled creative duties and WPP’s Mediaedge:cia was responsible for media.

The Lopezes of Sugarland, Texas, are known by martial arts aficionados as the “First Family of American Taekwondo.” They are the first sibling group to make the U.S. Olympic team in 104 years after U.S. gymnastics brothers Edward, Richard and William Tritschler competed in the 1904 games in St. Louis, per ESPN.com.”*

I mentioned this family a while back.

What: Polito Vega, radio personality from WSKQ La Mega 97.9 FM, will be honored with a Pioneer Trendsetter Award for being the King of Latin radio for more than 50 years, during the AT&T Tropical Night at the South Street Seaport.

The recognition is presented by Ralph Paniagua in association with The NYC Latin Media and Entertainment Commission. The event kicks off the National Puerto Rican Parade Weekend Festivities.

Polito Vega

This event, now in its 15th year, was introduced back in 1992 at the South Street Seaport to celebrate the success of the Puerto Rican and Latino community in the Tri-State area. It quickly became a cornerstone of the Puerto Rican Day Parade Festivities and the highest attended event at the pier.

The event is free to the public.

When: Thursday June 5th from 5 - 9 p.m.

Where: At the South Street Seaport

Don’t miss this musical extravaganza on Thursday June 5th from 5 - 9 p.m. - Free to the general public and sponsored by La Mega 97.9 FM - part of the Spanish Broadcasting System family.”

Doing its part to help address the issue of nearly one-third of U.S. high school students dropping out, AT&T Inc. (NYSE: T) today announced the launch of AT&T Aspire, a $100 million philanthropic program, which includes job shadowing for 100,000 students nationwide, to help strengthen student success and workforce readiness.

“In the U.S., 1.2 million students drop out of high school every year. This has implications for individuals and for our nation’s global economic leadership,” said AT&T Chairman and CEO Randall Stephenson, who will address the topic Thursday at the Economic Club of Chicago. “AT&T Aspire is about supporting the great work already underway to help our kids succeed in school, and helping students see the connection between education and their best future.”

Through the Aspire initiative, AT&T and the AT&T Foundation are committing $100 million (over four years, 2008 - 2011) toward high school success and workforce readiness. The platform includes four key elements:

– Grants to schools and nonprofit organizations that are focused on helping students graduate from high school and become better prepared for college and/or the workforce.

– A student job shadowing initiative, involving 400,000 AT&T employee hours, that will give 100,000 students a firsthand look at the skills they will need to succeed in the 21st century workforce.

– The underwriting of national research that will explore the practitioner perspective (teachers, principals, superintendents, school counselors and school board members) on the high school dropout issue.

– Support for 100 state and community Dropout Prevention summits, announced earlier this month by America’s Promise Alliance.

America’s Promise Alliance recently noted that nearly one-third of U.S. high school students drop out before graduating — with about 7,000 students dropping out every school day, or one every 26 seconds. And, March statistics from the U.S. Labor Department show that the 8.2 percent jobless rate for Americans with less than a high school education is 60 percent higher than the overall jobless rate of 5.1 percent.

This issue has significant long-term implications for workforce readiness and continued U.S. leadership in the global economy, Stephenson said.

According to the Alliance for Excellent Education, students who are unprepared to enter college cost the U.S. economy more than $3.7 billion annually in lost earnings and remedial education costs. And, according to the landmark study “The Silent Epidemic” by John Bridgeland, a high school dropout earns, on average, $9,200 less a year than a high school graduate and about $1 million less over a lifetime than a college graduate.

$100 Million AT&T Aspire Program Will Fund Education, Workforce Grants

As one of the largest-ever corporate commitments to high school retention and workforce readiness, the $100 million AT&T Aspire program will support proven organizations that promote educational success, from the classroom to the workplace.

Beginning this month, the AT&T Foundation — the corporate philanthropy organization of AT&T Inc. — will solicit grant proposals from schools and local organizations focused on high school retention.

AT&T Launches Unprecedented Companywide Job Shadow Initiative

The company’s job shadowing initiative involves committing 400,000 employee volunteer hours to reach 100,000 students over the next five years. The program will pair AT&T employees with students in grades 9-12 so that students can experience the world of work and see firsthand the kinds of skills necessary to be successful in the workplace.

“AT&T is uniquely positioned to inspire tomorrow’s workforce through job shadowing,” said Bill Blase, senior executive vice president, Human Resources for AT&T. “With more than 300,000 employees, we are ready to motivate students and show them what a dynamic and diverse workplace is all about.”

AT&T will work with Junior Achievement to administer and execute the effort. Junior Achievement is a recognized leader in job shadowing and a key member of the National Job Shadow Coalition, which also includes the U.S. Department of Education, the U.S. Department of Labor and America’s Promise Alliance. The AT&T program is the largest-ever corporate job shadowing initiative Junior Achievement has undertaken.

Job shadowing is a proven way to improve high school success. According to Junior Achievement, 79 percent of students participating in job shadowing report that the program increased their desire to stay in school.

“We are thrilled that AT&T is joining forces with Junior Achievement to address one of the biggest challenges facing our young people and the businesses for whom they would work — lack of work-readiness skills,” said Jack Kosakowski, executive vice president and chief operating officer of JA Worldwide and president of Junior Achievement USA. “This partnership makes the critical connection between classroom lessons and the world of work so that students enter the workforce ready to contribute and succeed.”

AT&T’s two major unions, the Communications Workers of America and the International Brotherhood of Electrical Workers, are supporting the job shadowing initiative.

AT&T to Underwrite Landmark Research, Dropout Prevention Summits

Picking up where his seminal education study, “The Silent Epidemic,” left off, John Bridgeland will turn his research to the perspectives of teachers and school administrators on the high school dropout crisis, including why students drop out, the barriers to keeping more students engaged and effective strategies to ensure more students stay on track to graduate. The research is being commissioned by AT&T and America’s Promise Alliance.

“The statistics on our nation’s dropout crisis are alarming, and the consequences of this crisis are devastating personally, socially, economically and civically,” said Bridgeland. “This research will help provide schools and communities with important new perspectives to design policies and initiatives that will help address the dropout epidemic.”

In addition, AT&T will help underwrite 100 state and community dropout-prevention summits. Led by America’s Promise Alliance — the nation’s largest partnership alliance working on behalf of children and youth — the summits will be held in all 50 states. The summits will increase public awareness of the dropout crisis, serve as a call to action for all Americans and develop workable solutions to improve graduation rates.

“Nearly one-third of all public high school students — and nearly one-half of minority students — fail to graduate with their classmates,” said Marguerite Kondracke, president and CEO of America’s Promise Alliance. “Through our Dropout Prevention summits, we will work closely with states and communities, listening to families, schools and students to find the best ways to fight the growing dropout crisis — and apply those lessons as quickly as possible.”

Stephenson said, “Investing in a well-educated workforce may be the single most important thing we can do to help America remain the leader in a digital, global economy.”

For more information about the AT&T Aspire initiative, please visit www.att.com/education-news .

About JA Worldwide(R) (Junior Achievement)

JA Worldwide is the world’s largest organization dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, JA Worldwide provides in-school and after-school educational programs for students which focus on three key content areas: entrepreneurship, work readiness, and financial literacy. Today, 140 individual area operations reach approximately four million students in the United States, with an additional 3.3 million students served by operations in 119 other countries worldwide. For more information, visit www.ja.org .

About the America’s Promise Alliance

America’s Promise Alliance is the nation’s largest partnership alliance comprised of corporations, nonprofit organizations, foundations, policymakers, advocacy and faith groups committed to ensuring that children receive the fundamental resources — the Five Promises — they need to lead successful, healthy and productive lives and build a stronger society. Building on the legacy of our founder General Colin Powell, the Alliance believes a child’s success is grounded in experiencing the Five Promises — caring adults; safe place; a healthy start; an effective education; and opportunities to help others — at home, in school and in the community. For more information visit: www.americaspromise.org.

About Civic Enterprises

Civic Enterprises is a public policy firm that helps corporations, nonprofits, foundations, universities and governments develop and spearhead innovative public policies to strengthen our communities and country. President and CEO John M. Bridgeland authored “The Silent Epidemic: Perspectives of High School Dropouts,” which showed that most dropouts could have graduated from high school if they had had more support. Bridgeland also led the National Summit on America’s Silent Epidemic with the Bill & Melinda Gates Foundation, the National Governors Association, TIME Magazine and MTV that prompted action at the federal, state and local levels around a 10 point plan of action to increase graduation rates and college and workforce readiness. For more information, visit www.civicenterprises.net .

About Jobs for America’s Graduates

Jobs for America’s Graduates (JAG) is a non-profit organization and youth development program dedicated to helping at-risk youth graduate from high school and make successful transitions to postsecondary education and meaningful employment. JAG has served over 550,000 youth since its inception in 1980 and is currently helping 40,000 young people in 700 high schools, middle schools, community colleges and other locations in 27 states to achieve academic, career and life success. For more information, visit www.jag.org .

About Philanthropy at AT&T

AT&T Inc. (NYSE: T) is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&T supports projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2007, AT&T contributed more than $164 million through corporate-, employee- and AT&T Foundation-giving programs. AT&T and the AT&T Foundation, the corporate philanthropy organization of AT&T, combine more than $1.9 billion of historic charitable commitment to communities across the country.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com .

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss . For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom .“*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the U.S., today applauded the announcement of AT&T’s launch of Aspire – an education initiative to promote success in high school and improve workforce readiness.

“Today’s announcement by AT&T comes at a time when the Latino community is looking for ways to improve the education system. Opinion polls consistently show that education is the top priority of Hispanic Americans, and AT&T’s commitment of $100 million to the Aspire program shows its willingness to help improve the education system for Latino students,” said Janet Murguía, NCLR President and CEO.

“We especially welcome AT&T’s decision to concentrate on high school completion. It directly addresses the fact that barely half of Latino students graduate on time, an issue that is reaching crisis proportions,” added Murguía.

The initiative’s multi-faceted approach to combine research to identify best practices, a grants program to test and refine these practices, and a series of summits across the country to build political will to implement them, exemplifies the kind of comprehensive approach required to address a serious, complex problem.

“We commend AT&T for stepping up to the plate to help all students graduate from high school, prepare to enter higher education, or obtain a job with meaningful opportunities for advancement,” concluded Murguía.”*

*From: http://www.nclr.org
Traducido: usando Google o Altavista/Babel Fish

Hispanic Business magazine’s December issue is driven by global trends and what they mean for the future of Hispanic media which traditionally closes each year with an in-depth look at U.S. Hispanic media.

The issue is devoted to the globalization of Hispanic media, which industry experts and advertising executives say has both advantages and disadvantages in our cover story. For example, while the internationalization of U.S. Hispanic marketing and media gives consumers more options, some see a downside in hiring advertising professionals from Latin America who don’t fully understand consumers in the U.S. Hispanic market.

While a growing variety of media companies based in Latin America and Mexico are chasing Hispanic consumers, Hispanic advertising agencies are hiring talent in droves from the two regions, and practically every general market advertising agency interested in owning a Hispanic agency has purchased or launched such a unit. Hispanic media executives say that the growing global influence on U.S. Hispanic-oriented media is inevitable, and the impact is mixed.

December’s issue also looks at TV giant, Univision and the challenges it faces in maintaining its media dominance while repaying the heavy debt load the company assumed after its $12.3 billion sale to Broadcast Partners, a consortium of private investors.
Spanish Broadcasting Systems is another company that lands in the Hispanic Business spotlight. December’s issue covers the companies improved radio ratings along with its dwindling stock price.

Broadcasting Media Partners and its $210 million in ad revenues tops the Hispanic Business’s list of 100 top Hispanic advertisers, which also includes AT&T, McDonalds and Ford in the top 10.

December’s issue also features a report that shows where companies are spending their ad dollars to reach the U.S. Hispanic consumer. While broadcast and radio still dominate Hispanic ad spending, Internet advertising represents 4.6 percent of the total expenditure in 2007, up from 3.5 percent in 2006. Hispanic online display ad revenue will reach $179.86 million in 2007, a 36.3 percent increase over 2006 ad revenues, according to HispanTelligence(R) estimates. “*

LATINA Style Magazine, the premier magazine addressing the needs of Latina professionals in the U.S., with the participation of the U.S. Small Business Administration, returns to Miami to host the 2007 LATINA Style Business Series on Friday, November 30, 2007 at the Doral Golf Resort & Spa (R) located at 4400 NW 87th Avenue, Miami, FL 33178. The event is chaired by an amazing committee: Sonia Green, Director- Florida Initiative, General Motors; Liliam Lopez, President/CEO, South Florida Hispanic Chamber of Commerce and Elaine Vasquez, President, El Heraldo de Broward.

The LATINA Style Business Series is the most successful business development conference that seeks to empower Latina professionals and business owners by bringing them together with key corporations and agencies that provide goods, services and essential information most needed by today’s entrepreneur.

The Business Series starts at 8:00 am and concludes at 4:00 pm. Attendees have the opportunity to interact with the panelists. The event includes exhibits and expert presenters from sponsors American Airlines, AARP Health Care Options, AT&T, Exxon, IBM Corporation, Office Depot, State Farm Insurance, Sam’s Club, UnitedHealthcare, and Wal-Mart. In addition, LATINA Style has partnered with Acción USA, Association of Latinos Professionals in Finance & Accounting (ALPFA), El Heraldo, Hispanic National Bar Association (HNBA), Latin Business Club of America, South Florida Hispanic Chamber of Commerce and the Women’s Business Development Center.

Our luncheon will showcase our Latina Entrepreneur of the Year Award Winner, Ms. Pat San Pedro, President, San Pedro Productions.

Among the panels at our event will be: “Innovative Resources for Access to Capital,” “Protecting You and Your Investments,” “Technology Solutions for Small Business Owners, ”Globalizing Your Business,” ”Successful Marketing Strategies for You and Your Business,” and “Lessons Learned from Latina Entrepreneurs.” We will feature local business leaders and hear first hand how they were able to find true business success! These women will share the obstacles they’ve overcome, their secret to work life balance and how they stay motivated in their business. The audience will have the opportunity to interact with all of our panelists during the luncheon.

Registration fee includes seminars, high power networking opportunities in the exhibit area, breakfast, lunch, commemorative gift bag and a two-year subscription to LATINA Style Magazine, for a tremendous value of only $30! Over 70 cities have been visited since the inception of the Business Series in 1998. Since then, it has received an overwhelming positive response by the Latina, Hispanic and small-business community. Over 17,000 Latina business-owners have already participated in this program. The Series has been featured on NBC News, ABC News, FOX network, Univision, Telemundo, the San Diego Tribune, the Washington Post, the Los Angeles Times, the New York Times, the Dallas Morning News, and SBTV.

LATINA Style Magazine, a lifestyle magazine for the professional Hispanic woman, hosts the LATINA Style Business Series bringing resources to entrepreneurs and aspiring entrepreneurs in the local area.

For more information or to register for the Miami Business Series visit www.latinastyle.com or call 1-800-651-8083.”*

PeopleEnEspanol.com, the official website of People en Español magazine, unveiled its fresh new look today featuring original content in Spanish and English. The site, first launched in 2003, has become the premier destination for Hispanics seeking the hottest celebrity news and photos. Beginning today, the site will now have new features including: channels for news, movies, music, TV, video, photos and style; entertainment and fashion blogs and more.

In April, PeopleEnEspanol.com became a bi-lingual site providing users with exclusive breaking news in Spanish and English. The website’s traffic has grown rapidly ever since and last month it garnered nearly 10 million page views, up 218% year-over-year.

With the latest enhancements on PeopleEnEspanol.com, the website broadens its audience reach to include movie, TV and music channels where users can check out reviews of the latest films, DVDs, albums and telenovelas, along with exclusive celebrity interviews. The site will also partner with movie studios and television networks to feature exclusive trailers and behind-the-scenes interviews from upcoming films and TV programs. And all news stories on the website will now appear in Spanish and English. With just a click of a button, users can determine their language of choice to read about the hottest celebrity scoops.

Building on one of PeopleEnEspanol.com’s most popular sections, the photo channel will now feature more celebrity photo galleries — updated daily — and will also include video clips. To get caught up on the most popular scoops of the day, users can click through a live-time ranking of the top five most-read stories of each day.

New advertisers to PeopleEnEspanol.com include AT&T, with an online and mobile platform, Ford, Hyundai, Berlex, Oil of Olay, Anheuser Busch, Mexican Tourism Board and Clinique.

“With our unparalleled access to the Hispanic entertainment community, we’re now able to deliver more exclusive scoops, photos, videos and breaking news — a broader variety of daily content — to our readers with the new PeopleEnEspanol.com,” says Peter Castro, editor of People en Español. “We’re bringing our readers more of what they crave — exclusive celebrity news.”

“We are able to offer advertisers a great vehicle to reach Hispanics online at all levels of acculturation — whether in English, Spanish or both languages,” says publisher Jackie Hernandez. “PeopleEnEspanol.com is the ultimate site for cultural relevance with today’s Hispanics.”

PEOPLE en Español was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Español’s guaranteed circulation is 500,000 and reaches six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Español delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S. For daily news, photos, blogs, exclusive behind-the-scenes video and celebrity scoops, visit www.peopleenespanol.com — now available in English.”*

The Hispanic Association on Corporate Responsibility (HACR) — a coalition of the nation’s most influential community-based organizations — honored 28 young professional executives at its inaugural Young Hispanic Corporate Achievers™ (YHCA) program. Sponsors of the program are Comcast Communications, the Ford Motor Company and Phillip Morris USA.

Candidates from across the country were nominated by their respective companies and selected after a review of the candidates’ accomplishments, established leadership qualities, industry expertise, education and employment experiences, as well as a demonstrated commitment to their communities. The candidates are between 25-40 years of age, of Latino origin and employed by a Fortune 500 company or HACR Corporate Member.

“We have found that a company’s success is being increasingly influenced by their inclusion of professionals from the growing Hispanic population,” said HACR President & CEO Carlos Orta. “It is important for us to recognize these young professionals who are helping to fuel the engines that drive our country’s economy.”

HACR’s research and findings reinforce the need for a continued effort to increase Latino representation in corporate leadership roles. As the largest and fastest-growing ethnic group in the United States, Hispanics represent over 14 percent of the population and 12.5 percent of all employees in the labor force. Their imprint on U.S. culture and business is undeniable. More companies are recognizing the need to incorporate their perspectives at employee, managerial and governance levels to bring fresh ideas, new energy and opportunities to an ever-changing diverse marketplace.

The awardees took part in a one-day leadership development and networking program and were formally recognized as role models for other young, corporate professionals by their respective companies, HACR and invited leaders from the nation’s capital.

The 2007 YHCA honorees are:

East:
David Ciccone, AT&T, Parsippany, NJ
Cesar Conde, Univision Communications, New York, NY
Pedro Cuellar, Merck & Co. Inc, North Wales, PA
Ivan Gutierrez, Sodexho, Gaithersburg, MD
Erica Pagano, Lehman Brothers, New York, NY
Maria Tapia, IBM, Armonk, NY
Benny Omar Torres Sanchez, Lehman Brothers, New York, NY
Jasmine Vallejo, Lehman Brothers, New York, NY

Midwest:
Irma Bantista, State Farm Insurance Co., Bloomington, IL
Alejandro Castro, ConAgra Foods, Omaha, NE
Enrique Delannoy, Ford Motor Company, Dearborn, MI
David Olivencia, Oracle, Madison Heights, MI
Stacie Papp, National City Bank, Cleveland, OH
Peter Sanchez, Sallie Mae, Fishers, IN

Southeast:
Raquel Egusquiza, Ford Motor Company, Washington, DC
Diana Orrego-Moore, The Home Depot, Atlanta, GA
Fatima Perez, AT&T, Miami, FL
Adrian Quintanilla, AT&T, Little Rock, AR
Susan Santana, AT&T, Washington, DC
Omar Vargas, PepsiCo Inc., Washington, DC

West:
Irene Bustamante, MGM MIRAGE, Las Vegas, NV
Daniel Cartagena, Intel Corporation, Chandler, AZ
Laura Hernandez, AT&T, San Antonio, TX
Ruben Lopez, Union Pacific Railroad Co., Gillette, WY
Carolina Martin, Sallie Mae, San Francisco, CA
Tim Rios, Wells Fargo Bank, Fresno, CA
Peter Villegas, Washington Mutual, Los Angeles, CA
Claudia Vasquez, UNUM, Glendale, CA”*

-America Supports You, a Department of Defense program that helps showcase American’s support of the men and women serving in the armed forces, is inviting Hispanics nationwide to participate in a historic national expression of thanks to our military men and women during the Thanksgiving holiday.

Beginning at 6 am ET, Saturday, Nov. 17, and ending at midnight PT, Nov. 22, Thanksgiving Day, Hispanics can send a text message of thanks in their preferred language to 8-9-2-7-9. In return, the sender will receive a reply on their cell phone from America Supports You. The reply message will come from a member of the Armed Forces who currently is serving.

Members of the military and their families, including troops serving in 177 countries, will learn of the number of text messages and will also be able to view many of them.

“The tradition of the Hispanic community serving in the U.S. Armed Services spans decades. We know that generations of Hispanic families take pride in their service, and our Armed Forces have benefited greatly from their contributions” said Allison Barber, Deputy Assistant Secretary of Defense. “Therefore, we are inviting members of that community to participate with us in saying thanks to our troops.”

According to the most recent report by the Office of the Assistant Secretary of Defense, there are more than 109,487 Hispanics in the enlisted ranks. In addition, there have been 42-Hispanic Medal of Honor recipients since the creation of the award in 1861. The U.S. Census Bureau reported in 2007 more than 400,000 Hispanics served in the U.S. Armed Forces during World War II — 12 of them earning the Medal of Honor. Across the country, there are more than a million Hispanic veterans of the armed forces and many Hispanics are on active duty now in Iraq and Afghanistan.

All of the major mobile wireless providers—AT&T Wireless (Cingular) Verizon, Sprint (Nextel, Qwest), and T-Mobile provide access to The America Supports You Text Message program. There will be no upcharge.

About America Supports You
Since its formation two and a half years ago, the America Supports You program has welcomed over 300 grassroots organizations and 35 corporate sponsors to its team. Many America Supports You team members support the troops through letter writing, care packages, helping the wounded when they return home, assisting military families, sending an email or making a kind gesture to learn more about how you can help please visit

AT&T Inc. (NYSE:T) today announced the launch of the second annual Answer Hopes Call campaign to raise awareness of childhood cancer and collect donations to support PADRES Contra El Cáncer (PADRES), a nonprofit organization committed to improving the quality of life for Latino children who are battling the disease. Throughout the six-week program, donations will be collected at more than 40 AT&T retail locations throughout the Greater Los Angeles area.

“We are extremely grateful for AT&T’s generosity and commitment to PADRES and the Latino community,” said Eva Longoria, actress and PADRES national spokeswoman. “The money raised during the campaign will help us continue supporting families coping with the devastating effects of childhood cancer.”

Cancer strikes approximately 1,500 children annually in California; nearly 50 percent of those affected are Latino. Cancer remains one of the leading causes of death among children under 15 years old and is second only to accidents in most age groups.

In addition to the fundraising campaign, AT&T will host a bone marrow drive Dec. 14 at its Huntington Park store, located at 6833 Pacific Blvd., to identify potential donors from the Latino community. An increase in Latino donors improves the possibility of matches for young Latino cancer patients.

“AT&T continually strives to support organizations such as PADRES that address vital community needs,” said Andy Shibley, vice president and general manager of AT&T’s Greater Los Angeles wireless market. “We are pleased to hold the Answer Hopes Call campaign again this year and applaud PADRES and its supporters for championing this cause, which has given hope to so many families.”

Other companies involved in the partnership include: Univision/KMEX Channel 34 and the Los Angeles Avengers, the local Arena Football League team.

During the 2006 campaign, more than $245,000 was donated to PADRES to aid in the organization’s mission. In addition, more than 200 new Latino bone marrow donors were added to the National Bone Marrow Registry.

For more information about PADRES, visit

El Clasificadohas returned to the birthplace of its blossoming Su Socio de Negocios small business expo by hosting its fifth event at the Quiet Cannon in Montebello, CA. Two hundred micro business owners came from across the Southland to obtain information in Spanish, and tools designed to help maximize efficiency and productivity in order to help their small businesses thrive.

Since the inaugural Su Socio de Negocios of February 2006, every seminar thereafter has been an improvement on the last, making sure to cover information that Latino small business owners cannot easily find in their language. Past seminars have touched on topics ranging from the basic principles of starting a small business to information technology innovations that increase productivity.

For the October expo, El Clasificado invited distinguished panelists from the IRS, The Gas Co, and Confianza USA to deliver brief presentations on “The Tax Gap”, “Energy Efficiency Programs for Small Business Owners”, and “Permits for Your Business,” respectively. Guests also had the opportunity to network and learn about the benefits offered for small businesses by such corporate giants as AT&T Wireless, IKEA, and Union Bank of California

According to the US Census, there are 1.5 million Hispanic-Owned firms across the US, and close to 300,000 of these are located in Los Angeles County alone. Su Socio de Negocios by now has become the leading platform for many Spanish-speaking micro business owners in Los Angeles who, due to the language barrier, sometimes lack the resources to help make their businesses more efficient. “El Clasificado is always looking for ways to increase our community outreach efforts, and the breakaway success we’ve had with Su Socio de Negocios has demonstrated that this is the type of free service the Spanish-speaking business community needed,” stated Martha de la Torre, founder and CEO of El Clasificado.

Sponsors for “Su Socio de Negocios” small business expo on October 24 included IKEA, State Farm, Bulova, AT&T Wireless, Certified Credit Union and Union Bank among more than fifteen other sponsors. The next event is tentatively scheduled for June 2008. That same year, El Clasificado also plans to launch a “Su Socio de Negocios” entrepreneur breakfast series that will allow the organizations to provide ongoing support and connect intimately with Spanish-speaking small business owners throughout the year.

El Clasificado’s “Su Socio de Negocios” is a series of free workshops held in grass roots Latino communities in Southern California throughout the year. The seminars are designed to offer new Hispanic micro-businesses the tools they need to grow. El Clasificado is a free Spanish-language classified publication, which more than 1 million readers utilize every week as a source of information on everything from health and education to consumer alerts and real estate. El Clasificado is distributed in over 140 cities in Los Angeles, Orange, Riverside and San Bernardino Counties, and has a verified weekly circulation of over 300,000. “*

“The New America Alliance (NAA), an organization of influential Latino business leaders committed to enhancing the economic advancement and wealth creation for the Latino community, today announced The American Dream Endowment Fund. The Endowment will fund programs that increase Latino participation in all aspects of American society, ensuring that Latinos have full access to the American Dream and helping the U.S. to fully benefit from the Latino contribution.

The American Dream Endowment Fund was launched at the NAA’s 7th Annual Wall Street Summit: Access to the American Dream, a three-day gathering of influential business leaders, government officials and NAA members, to explore new ways to help Latinos take advantage of business opportunities, fully participate in society and achieve the American Dream. This year’s Summit features prominent leaders including former President Bill Clinton, AT&T Chair and CEO Randall Stephenson, PepsiCo Chair and CEO Indra Nooyi, Senator Ken Salazar, NAA CEO Regina Montoya and José H. Villarreal, NAA Chair of the Board and Partner at Akin Gump Strauss Hauer & Feld, LLP.

“The mission of the New America Alliance is to promote Latinos in business and help our country to realize the full economic and social potential of the Latino community. With this endowment, we will be even more proactive in encouraging Latino leadership, entrepreneurship and a level playing field for Latinos to access the American Dream,” said Regina Montoya, CEO, the New America Alliance.

The Endowment Fund will help the NAA to expand the forms of capital most crucial for the economic advancement of Latinos – economic capital, human capital and philanthropy. The Endowment will distribute funds to programs that improve education, health, economic mobility and political participation for Latinos as well as support philanthropic programs and those that advance public policy for the Latino community.

“The importance of the Latino community to the economy and the overall American experience cannot be overstated. Through the Wall Street Summit, our new Endowment Fund and many other programs, the New America Alliance promotes a more active Latino participation in business, government and society in general for the benefit of all Americans,” said José H. Villarreal, Chair of the Board for the New America Alliance and Partner at Akin Gump Strauss Hauer & Feld, LLP.

American Latinos have emerged as an economic powerhouse with buying power expected to exceed $1 trillion by 2010. The NAA strives to increase Latino business leadership as a means to provide equal access for all Americans to economic opportunities and to ultimately benefit the U.S. economy by encouraging more active participation from the Latino community. The Wall Street Summit is held every year at the Waldorf-Astoria Hotel in New York and is currently running through Friday, October 26th.

About the New America Alliance

The New America Alliance (NAA) is a 501(c)(6) organization of American Latino business leaders committed to leading the process of Latino empowerment and wealth-building by expanding the forms of capital most crucial for economic advancement - economic capital, human capital and philanthropy. NAA members believe that strategies to enhance these forms of capital must include many approaches. One approach that American Latino business leaders are uniquely capable of leading is investment in the Latino community through coordinated philanthropy and public and private strategic collaboration. For more information, go to www.naaonline.org

NOTE TO MEDIA: Wall Street Summit participants and NAA members are available for interviews. Contact Chris McManus at 917 324 0808 to schedule”*

“Juniper Content Corporation’s (OTCBB:JNPC) (”Juniper”) ¡Sorpresa! announced the acquisition of four new programs, including celebrated animated and live action series and films, that connect with its preschool, kids and “tween” audience. These new programs, as well as the Network’s own hosted television special Luz, Camara, ¡Sorpresa!, underscores ¡Sorpresa!’s commitment to exhibit the highest quality programs that are also fun, entertaining and culturally relevant to Hispanic youth.

Luz, Camara, ¡Sorpresa!, an original special, features all five finalists and highlights the winner of the inaugural ¡Sorpresa! Youth Film Competition. The program was produced in response to the interest in, and success of, the channel’s partnership with the Hamptons International Film Festival. Luz, Camara, ¡Sorpresa! will premiere on Sunday, October 28th at 7 PM EDT and air again on Friday, November 2nd at 9 PM EDT.

Along with this special program, ¡Sorpresa!’s new lineup includes recently acquired Mexican game show “El Reto Burundis” and two new Burundis movies. The film “Enredos y Marañas” will premiere as ¡Sorpresa!’s Halloween presentation on October 31st and “Navidad con Angel” will air in December for the Christmas holiday.

“With this new lineup, we believe ¡Sorpresa! will provide its viewers with exceptional programs that speak to the identity and interests of our Hispanic youth audience, and will deliver to our operators and multichannel partners the best educational and entertainment properties for our most coveted audiences,” stated Maria Badillo, Vice President of Programming for ¡Sorpresa!

¡Sorpresa!’s audience will be able to view animated movie classics like Alice in Wonderland, A Christmas Carol, Robin Hood, Jungle Book, The Three Musketeers, and The Prince and the Pauper along with recent hits Ali Baba and the 40 and Kong – Return to the Jungle all in Spanish for the new Movie Nights program package.

TUKITI, a live action telenovela style program from Venezuela, will appeal to ¡Sorpresa!’s teen and “tween” audience. With each episode, kids understand the beauty of having siblings, the hard work a single mom faces, the magic around first love, and how to overcome life’s obstacles.

For its preschool audience, ¡Sorpresa! will debut Tiny Planets. This BAFTA award-winning program follows curious heroes Bing and Bong on their adventures in the Tiny Universe. Tiny Planets helps children examine how things work, consider underlying relationships, and strengthen observational skills.

About ¡Sorpresa!

¡Sorpresa! is the nation’s first Hispanic children’s television network and digital community. ¡Sorpresa! is owned and operated by Juniper Content Corporation, a media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. ¡Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, Time Warner, Verizon and The National Cable TV Cooperative. ¡Sorpresa! is also available through third party mobile and broadband platforms, including: Verizon’s FiOS and Brightcove; on VOD basis through Akimbo, AOL TV, MSN, and AT&T Homezone; and on a mobile basis through MobiTV, that provides Spanish language video services to Sprint and AT&T Wireless; and sorpresatv.com.”*

“Juniper Content Corporation’s (OTCBB: JNPC; “Juniper”) ¡Sorpresa! announced today that the short film “Muertitos” was selected as the winner of the ¡Sorpresa! Youth Film Competition at the 15th Annual Hampton’s International Film Festival held throughout the Hamptons, New York. In addition, the film will be featured in Luz, Camera, ¡Sorpresa!, an original ¡Sorpresa! program, which airs on October 28th at 7:00 p.m. Eastern/Pacific and 6:00 p.m. Central time.

“Muertitos” encapsulates the sister duo directors, Sara and Olivia Hinojosa’s interest in the Mexican-American religious and cultural expressions. The sisters collaborated with co-directors Carly Garza and Desiree Martinez. Their three minute film focuses on the Mexican traditions of Día de Los Muertos and its celebration in their home town of San Antonio, Texas. The winner receives a $1,500 scholarship to attend the New York Film Academy’s Youth Digital Filmmaking Workshop which offers a training component at Universal Studios in California.

All five finalists will have excerpts of their films and their personal stories included in ¡Sorpresa!’s new original program, Luz, Camera, ¡Sorpresa! The program was created to showcase the five Hamptons International Film Festival finalists, inspire young film makers, and respond to the great interest and success of the channel’s partnership with the Festival.

“The Hinojosa sisters’ film demonstrates the unique opportunity that our Competition provided to exhibit culturally relevant and empowering user-generated content that connects with ¡Sorpresa!’s nationwide audience,” stated Maria Badillo, Vice President of Programming for ¡Sorpresa!

About ¡Sorpresa!
¡Sorpresa! is the nation’s first Hispanic children’s television network and digital community. ¡Sorpresa! is owned and operated by Juniper Content Corporation, a media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. ¡Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, Time Warner, Verizon and The National Cable TV Cooperative. ¡Sorpresa! is also available through third party mobile and broadband platforms, including: Verizon’s FiOS and Brightcove; on VOD basis through Akimbo, AOL TV, MSN, and AT&T Homezone; and on a mobile basis through MobiTV, that provides Spanish language video services to Sprint and AT&T Wireless; and sorpresatv.com“*

Si TV, America’s first and only media company to target the millions of 18-34-year old Latinos who prefer their entertainment in English, announced today the launch of a major new initiative that springs from the creation of two all-new community-based websites, entertainment.sitv.com/ and trends.sitv.com/. These sites provide the first content-based digital platform that delivers indie content tailored to young Latinos, while offering unprecedented opportunities for Latino artists and giving the advertising community a link to this high-growth demographic. Verizon Wireless, AOL Latino and Payless ShoeSource are among the strategic and advertising partners who are already demonstrating their commitment to the acculturated Latino population through integrated, multi-level partnerships with Si TV’s new digital initiative.

These websites are the first to deliver content created exclusively by and for the most dynamic demographic in America today, the Latino 18-34 segment, which is growing five times faster than total adults 18-34*. With 78% of English-dominant Latinos online** and 63% of young Latinos online four or more hours per day*** (81% of whom are acculturated and surf in English****), Si TV has identified an opportunity to bring the fresh content this demo craves to a mainstream audience.

“The launch of our new websites and related digital partnerships represents our company’s evolution from a cable/satellite network to a laser-focused media company with multiple distribution platforms and revenue streams. Reaching far beyond marketing the Si TV television network, our highly differentiated, content-based web strategy will offer young Latino adults unprecedented opportunities to be part of an online content-based community which creatively reflects the bicultural reality of their daily lives. For our business partners, Si TV’s entertaining, culturally-relevant content represents a bridge to build an important relationship with our coveted core audience by reaching them wherever they are, watching TV, online, or on the go,” says Michael Schwimmer, CEO of Si TV.

On the new Si TV sites, these engaged consumers will find a compelling alternative to the usual hit-driven culture, with cutting-edge, indie content about music, film, gaming, cars and more, as well as extensive video offerings from Si TV shows and talent. These robust social networking sites focus on content-creation and content-sharing, and allow users to create their own profiles, upload photos and blog. In addition, entertainment.sitv.com/ and trends.sitv.com/ offer consumers the rare opportunity to interact directly with emerging Latino artists across multiple platforms, including on on-air, online and mobile technology.

These new websites effectively create the world’s first digital talent incu