http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2010/10/11/lapiz-wins-best-of-show-at-12th-annual-ad-age-hispanic-creative-awards/ http://www.hispanictips.com/2010/10/11/lapiz-wins-best-of-show-at-12th-annual-ad-age-hispanic-creative-awards/#comments Mon, 11 Oct 2010 14:08:05 +0000 Tomas http://www.hispanictips.com/?p=103570 Lapiz took top honors at Ad Age's 12th Annual Hispanic Creative Advertising Awards winning Best of Show for the radio spot "Batalla" promoting Procter & Gamble's Bounty brand. LatinWorks joined Lapiz as the most awarded agencies with LatinWorks picking up seven awards in four categories for its Cine Las Americas work alone. The winners were announced at an awards gala held Friday night, October 8th in Miami, at the end of the AHAA Annual Conference.

The judges selected the Lapiz ad for Bounty paper towels as Best of Show for its originality, with extra points for creating theater of the mind in a challenging medium and difficult category. The radio spot sounds like a real battle fought by foods that cause messy spills and whose names can be pronounced or chanted to mimic soldiers marching, artillery fire and soaring aircraft, ending with the tagline: "For cleaning battles in the kitchen, choose Bounty."

In addition to the Best of Show, Lapiz picked up three other awards for P&G work with silvers for another Bounty radio spot, "Incompleto;" a magazine ad for Gain detergent; and a TV bronze for the Pepto-Bismol spot "Nice Burrito." Another P&G agency, Wing, won a silver award for the TV spot "Lavadero" for Downy Ultra detergent.

LatinWorks won four gold and three silver awards in the TV, radio, magazine and integrated categories for the Cine Las Americas film festival campaign that mines the bizarre behavior of real Latin American leaders with the brilliant tagline: "If this is our reality, imagine our films." Additionally, they won prizes for Mars' Starburst and Twix brands, Burger King and Parental Control Bar software.

This year's winners demonstrated creative thinking that reflected deep Hispanic insights, which in some cases were then used to also lead general market work: a growing trend for Hispanic agencies. Volkswagen of America and Creative On Demand won three silver awards in the TV, Bicultural Hispanic and Beyond Hispanic categories for Spanish and English versions of "Fake Out:" a humorous spot promoting VW's carefree maintenance, which ran in both markets.

The gold in the Interactive Category went to Conill for its YarisYarisYaris Web site for Toyota, and La Comunidad won three awards in the TV category for MTV, including a gold for "Bird."

The fastest-growing category this year was Direct Marketing. The separate direct marketing jury awarded two golds: one for a State Farm campaign by DraftFCB, which is Hispanic-led but also is being used in the general market, and the other for The Vidal Partnership's "Balon de Troya" promotion for the NFL.

"The creative excellence demonstrated in the winning work — and the entries submitted — is a testament to the growth and evolution of Hispanic-specialized agencies," says Jessica Pantanini, AHAA Chair and COO of Bromley Communications. "No longer is Hispanic taking a back seat, in fact, Hispanic agencies are now leading total market campaigns. AHAA congratulates the winners and the agencies that submitted entries for judging. We continue to raise the bar each year with superior creative and sharper insight that is changing the way advertisers communicate and is delivering consumer loyalty and bottom-line profit for brands."

The 2010 jury of judges included Jury President Icaro Doria, group creative director of Goodby, Silverstein & Partners; Curro Chozas, associate creative director of Grupo Gallegos and president of Circulo Creativo; Carlos Tornell, VP-creative director of Bravo Group; Norberto "Norbi" Zylberberg, creative director of LatinWorks; Maria Bernal, associate creative director of Lapiz; Daniel Marrero, partner, Creative On Demand and AHAA Board member; and Kathleen M. Haley, director, multicultural marketing for Hewlett-Packard Company. The Direct Marketing Jury included: Alberto Ferrer, managing partner, director of direct and digital marketing, The Vidal Partnership; Chiqui Cartagena, senior vice president, multicultural marketing, Story Worldwide; and Vince Andaloro, CEO, LatinPak. The Interactive Jury included: Alberto Ferrer, Chiqui Cartagena and Gustavo Garcia, executive creative director, Media 8 Digital Marketing.

All of the winning work from the 12th Annual Hispanic Creative Awards can be seen on AdAge.com and in a special Hispanic creative report in the Oct. 11 issue of Advertising Age magazine.

About Advertising Age:

Ad Age (www.adage.com), part of Crain Communications, is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.

About AHAA :

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's more than 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA is the voice for the Hispanic-specialized marketing and advertising industry. AHAA agencies offer a unique blend of cultural expertise, market intelligence, creative excellence and proven experience that delivers success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by reaching America's Hispanic consumers, who together have an estimated buying power of nearly $1 trillion. Visit www.ahaa.org for more information. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/11/lapiz-wins-best-of-show-at-12th-annual-ad-age-hispanic-creative-awards/feed/ 0 http://www.hispanictips.com/2010/10/08/experian-simmons-sponsors-ahaas-annual-conference/ http://www.hispanictips.com/2010/10/08/experian-simmons-sponsors-ahaas-annual-conference/#comments Fri, 08 Oct 2010 14:33:36 +0000 Tomas http://www.hispanictips.com/?p=103419 Experian® Simmons(SM) announced today that it is a sponsor of the Association of Hispanic Advertising Agencies' (AHAA) annual conference, themed Natural Selection, being held Oct. 6 - 8 in Miami. At this important gathering, Experian Simmons will release a new report that provides important insight on what makes a Latino "Latino."

The 2010 Latino Cultural Identity Consumer Report features the latest research from the Experian Simmons Latino Cultural Identity Study, a powerful tool that delivers the mindset of the Hispanic consumer. The study, jointly developed by Experian Simmons and AHAA, moves beyond language and acculturation to provide marketers and advertisers targeting Hispanics with a complete understanding about Latino consumers.

"Experian Simmons is a longtime supporter of the Hispanic community and a recognized leader in providing vivid and complete insights into this key group of American consumers," said Ken Wollenberg, general manager of Experian Simmons. "We are excited to be a part of AHAA's annual conference and are committed to providing deeper understanding of Hispanic consumers."

In the report, researchers at Experian Simmons identify attitudes and opinions that differentiate -- with statistical significance -- Hispanic Americans from their non-Hispanic counterparts. These beliefs -- which span the entire Hispanic population, regardless of language preference, heritage and country of birth -- prove that there are common ties among U.S. Hispanics that go beyond, and cannot be explained by, traditional metrics of language and acculturation.

"Astute advertisers who are committed to reaching and connecting with the significant Hispanic consumer market utilize AHAA member agencies for unmatched cultural expertise and knowledge," said Gisela Girard, chairman of AHAA and president of San Antonio-based Creative Civilization. "Experian Simmons has been an integral partner with AHAA and our member advertising agencies. AHAA agencies have the critical understanding needed to tap into the Hispanic market, and this is a great tool. We are proud to have Experian Simmons as a sponsor of AHAA's annual conference Natural Selection."

A copy of the 2010 Latino Cultural Identity Consumer Report can be downloaded from http://www.experian.com/simmons.

About Experian Simmons

Experian Simmons, Experian Marketing Services' consumer research service, has been chronicling the American consumer for more than 50 years. From the products that all Americans buy and the brands they prefer to their Internet shopping behaviors, attitudes and lifestyles and the media that they use, the Simmons National Consumer Studies survey more than 30,000 American consumers each year to deliver reliable national and local data. http://www.experian.com/simmons

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:


Matt Tatham


Experian Marketing Services


1 212 380 2939


matt.tatham@experian.com
Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/08/experian-simmons-sponsors-ahaas-annual-conference/feed/ 0 http://www.hispanictips.com/2010/09/02/changes-in-us-latino-mindset-social-behavior-%e2%80%93-arizona-sb1070-law-ahaa-webinar/ http://www.hispanictips.com/2010/09/02/changes-in-us-latino-mindset-social-behavior-%e2%80%93-arizona-sb1070-law-ahaa-webinar/#comments Thu, 02 Sep 2010 19:16:20 +0000 Tomas http://www.hispanictips.com/?p=97543 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/02/changes-in-us-latino-mindset-social-behavior-%e2%80%93-arizona-sb1070-law-ahaa-webinar/feed/ 0 http://www.hispanictips.com/2010/05/06/the-association-of-hispanic-advertising-agencies-ahaa-committed-to-work-closely-with-arbitron-and-industry-on-implementation-of-portable-people-meter-ppm-enhancements/ http://www.hispanictips.com/2010/05/06/the-association-of-hispanic-advertising-agencies-ahaa-committed-to-work-closely-with-arbitron-and-industry-on-implementation-of-portable-people-meter-ppm-enhancements/#comments Thu, 06 May 2010 17:16:50 +0000 Tomas http://www.hispanictips.com/2010/05/06/the-association-of-hispanic-advertising-agencies-ahaa-committed-to-work-closely-with-arbitron-and-industry-on-implementation-of-portable-people-meter-ppm-enhancements/ HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/05/06/the-association-of-hispanic-advertising-agencies-ahaa-committed-to-work-closely-with-arbitron-and-industry-on-implementation-of-portable-people-meter-ppm-enhancements/feed/ 0 http://www.hispanictips.com/2010/04/01/association-of-hispanic-advertising-agencies-ahaa-questions-controversial-hispanic-ad-agency-selection-process-and-decision-by-the-home-depot/ http://www.hispanictips.com/2010/04/01/association-of-hispanic-advertising-agencies-ahaa-questions-controversial-hispanic-ad-agency-selection-process-and-decision-by-the-home-depot/#comments Thu, 01 Apr 2010 20:13:36 +0000 Tomas http://www.hispanictips.com/?p=80801 Multiple AHAA member agencies participated in the recent Hispanic-specialized agency search and review process conducted by The Home Depot, the world's largest home improvement specialty retailer. The Hispanic advertising agencies -- many small businesses -- invested significant time, resources and funds only to realize the process may have been disregarded in the final selection.

AHAA is very concerned about the circumstances surrounding the controversial decision, the process, and the broader implication of these events. Corporations are recognizing the potential revenue possible in targeting the nearly $1 trillion in Hispanic buying power but they are failing to recognize the superior insights, innovation and results delivered by Hispanic-owned and Hispanic-specialized businesses. The value of Hispanic-specialized agencies is being undermined in the name of consolidation and cost-cutting. Claiming to provide cheaper fees and services, general market agencies are squeezing out Hispanic market specialists and AHAA is fighting back on behalf of its member agencies.

"While we support the great work and six-year relationship The Vidal Partnership had with The Home Depot, we understand the company's desire to review other partner options," says Gisela Girard, AHAA chairman and president/COO of Creative Civilization. "In this business, you win some and you lose some. That's just the competitive nature of our industry and no one argues when the review and selection process is transparent. The trend to undercut Hispanic-specialized advertising is building and AHAA is taking proactive steps to prevent this from happening in the future. We are not willing to stand by and let corporations profit from our market while killing our businesses."

Wendy's is currently reviewing relationships with Hispanic-specialized agencies and AHAA is stepping in to voice an opinion on the questionable start to the process. AHAA member agencies report that the recently issued Request for Information from Wendy's is being led by the current general market agency, which is overseeing the search. AHAA is working swiftly and proactively to ensure fair practice in multicultural review processes and is collaborating with other organizations to bring attention to the concerns of the industry. Updates will be issued as developments occur.

For additional information, visit www.ahaa.org or contact Elinor Kinnier 703-610-0204, ekinnier@cmgresults.com.

About AHAA:

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's more than 46 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by delivering the messages to reach America's Hispanic consumers with an estimated buying power of nearly $1 trillion. Visit www.ahaa.org for more information. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/04/01/association-of-hispanic-advertising-agencies-ahaa-questions-controversial-hispanic-ad-agency-selection-process-and-decision-by-the-home-depot/feed/ 0 http://www.hispanictips.com/2010/03/29/share-of-media-dollars-allocated-to-hispanic-market-increased-in-2009-despite-recession/ http://www.hispanictips.com/2010/03/29/share-of-media-dollars-allocated-to-hispanic-market-increased-in-2009-despite-recession/#comments Mon, 29 Mar 2010 14:42:20 +0000 Tomas http://www.hispanictips.com/?p=80133 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/03/29/share-of-media-dollars-allocated-to-hispanic-market-increased-in-2009-despite-recession/feed/ 0 http://www.hispanictips.com/2010/01/05/association-of-hispanic-advertising-agencies-new-podcasts/ http://www.hispanictips.com/2010/01/05/association-of-hispanic-advertising-agencies-new-podcasts/#comments Tue, 05 Jan 2010 17:57:05 +0000 Tomas http://www.hispanictips.com/?p=71332 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/01/05/association-of-hispanic-advertising-agencies-new-podcasts/feed/ 0 http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/ http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/#comments Wed, 07 Oct 2009 14:33:59 +0000 Tomas http://www.hispanictips.com/?p=63485 LatinVision Media, together with the New York City Latin Media & Entertainment Commission (LMEC), releases its prestigious speaker line up for the Converge 2009 Digital & Social Media Conference. The event will take place at TheTimesCenter in the New York Times headquarters on October 14, 2009, 8 a.m. to 6 p.m., followed by a business networking reception.

As one of the most anticipated Hispanic conferences on the east coast, this one-day event will once again summon the big players of change in the Latin and Hispanic market. Similar to its previous year, the conference will feature thematic panels with questions from the audience and be moderated by experts in their respective fields.

Among this year's speakers include:

-- Nancy Hill, President & CEO, American Association of Advertising Agencies

-- Olivia Maloney, Director, US Hispanic Sales & Solutions, AOL Latino/AOL

-- Gisela Girard, President & CEO, Association of Hispanic Advertising Agencies

-- Cathy Baron Tamraz, President & CEO of Business Wire

-- Luis Santos, President & CEO, El Tiempo - Colombia

-- John Paton, CEO, impreMedia

-- Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)

-- Ivan Braiker, CEO, HipCricket

-- Ruth Gaviria, CEO, Hispanic Business Ventures Meredith Corporation

-- Mike Wehrs, CEO, Mobile Marketing Association

-- Janet L. Robinson, CEO, The New York Times

-- Felipe Machado, Director Digital, O'Estado de Sao Paulo

-- Diana Sanchez, President & CEO, Telefónica USA

-- Peter Blacker, EVP Digital Media & Emerging Business, Telemundo

-- Juan Saldivar, CEO, Televisa Interactive Media

-- Mark Lopez, COO, Terra Networks

-- Kevin Conroy, President Interactive Media, Univision Communications

-- Joe Uva, President & CEO, Univision Communications

-- Mario Baeza, Founder & President, V-me Media

"This year's Convergence Conference will bring together the best minds of the country's Latin media, entertainment, technology and advertising sectors to the center of the world's greatest stage -- New York City," said Mayor Bloomberg. "This collaboration between our City's Latin Media and Entertainment Commission and LatinVision Media is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world."

The keynote address will be given by Mr. Joe Uva, President and CEO of Univision Communications. "Hispanics are expanding their representation and influence across every industry sector in this country," said Uva. "We commend New York City's Latin Media and Entertainment Commission and LatinVision Media for once again bringing to the forefront the important role the Latino community, Spanish-language media and the city of New York are playing in shaping the future of the media, entertainment, technology and advertising sectors."

To learn more about the conference, to register and sponsor www.latinvision.com/conference

About LatinVision Media

LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: www.latinvision.com; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others.

For more information: http://tinyurl.com/LatinVision

About the Latin Media & Entertainment Commission (LMEC)

Mayor Michael R. Bloomberg established the LMEC in 2003 to make New York the capital of Latin media and entertainment in the world. The Commission is made up of leaders from the Latin and mainstream media industry, community leaders from nonprofit and cultural sectors, and leading executives from the financial, advertising and real estate sectors. For more information: www.nyc.gov/lmec Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/feed/ 0 http://www.hispanictips.com/2009/09/30/online-advertising-targets-dynamic-u-s-hispanic-market/ http://www.hispanictips.com/2009/09/30/online-advertising-targets-dynamic-u-s-hispanic-market/#comments Wed, 30 Sep 2009 15:57:20 +0000 Tomas http://www.hispanictips.com/?p=62786 U.S. companies are fashioning online advertising strategies aimed at an American Hispanic population of 47 million people that is increasingly wired to the Internet and other technologies, several market analysts say.

Gisela Girard, chairman of the Virginia-based Association of Hispanic Advertising Agencies (AHAA), said more than 50 percent of U.S. Hispanics are Internet users, and that share is projected to increase. Among race/ethnic groups, Hispanics rank second to the white population in Internet use.

According to Tamara Barber, a data analyst for Forrester Research Inc., in Cambridge, Massachusetts, Hispanics will come online faster than any other demographic group over the next five years. The Hispanic online market will grow twice as fast as the overall U.S. online population, she said.

Hispanics historically have been “trendsetters in defining media-consumption habits” in the United States, Girard said, and companies that advertise online “in a compelling and culturally relevant manner” will see results with Hispanic consumers.

Barber agrees that advertising on the Internet and via other technologies is a “viable and necessary way” to reach Hispanics. She said marketers should think “cross-culturally” and use English and Spanish in ads. U.S. Hispanics, she said, consume much online content in English, but many also switch between English and Spanish. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/09/30/online-advertising-targets-dynamic-u-s-hispanic-market/feed/ 0 http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/ http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/#comments Tue, 22 Sep 2009 17:52:05 +0000 Tomas http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/ Procter & Gamble's Pepto-Bismol TV campaign "Love and Hate" by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message "Don't let the food you love hurt you." Lapiz also won a gold and a silver award for the individual spots "Empanada" and "Cheesecake."

Cine Las Americas picked up Best of Show/Single Ad for "Estratosfera", a spot that promoted a Latin film festival by featuring a delusional speech by former Argentine president Carlos Menem promising to create space shuttles to make the point "If this is our reality, imagine our films." Other LatinWorks ads from the same campaign, all featuring zany but genuine footage from Latin American leaders' speeches, won silver and bronze prizes for radio spots "Muro" about Mexico and "Coca" (Venezuela) and a TV silver for "Fujishock" (Peru).

LatinWorks also won a silver award for Mars' Starburst spot "Llama," and two silver magazine and one newspaper bronze prizes for Active Life's campaign against childhood obesity featuring fat toys. Lapiz also won a gold prize for Partnership for a Drug-Free America, and a bronze for Chase bank.

The winners were announced at an awards show September 18th in Miami at the Gusman Center for the Performing Arts, and will be featured in a special report in Advertising Age magazine Sept. 21. All the winning work can be seen on Adage.com. Ad Age conducts the Hispanic Creative Advertising Awards in partnership with the Association of Hispanic Advertising Agencies (AHAA).

"The creative excellence honored this year was exceptional," said Gisela Girard, AHAA chair and president of Creative Civilization. "This was truly some of the best work in advertising today. It is remarkable to see the evolution in Hispanic-specialized advertising during AHAA's 11-year partnership with Ad Age. The originality and ingenuity of the ads and campaigns was exciting to watch and is truly reflective of the quality work being delivered in our industry. AHAA celebrates the winners and entrants in this year's Hispanic Creative Advertising Awards."

LatinWorks and Lapiz were the two most-awarded agencies in this year's awards, followed by Grupo Gallegos, JWT San Juan and Conill.

Grupo Gallegos' work for Comcast's CableLatino was a close contender for Best of Show after winning two golds, a silver and a bronze. The agency was also awarded a gold and silver for TV spots for the California Milk Processor Board.

JWT San Juan picked up three gold awards, for Cadbury Adams' long-lasting Stride gum, Amnesty International and the Susan G. Komen breast cancer awareness organization.

Conill won seven awards, including five for Toyota, and an innovative campaign for T-Mobile USA that appealed to soccer fans by letting them text advice to their teams that appeared to be relayed to players on the field in real time.

Other golds went to independent agency Adrenalina for Tecate Light, to Casanova Pendrill for its work on UNICEF's TAP Project and to MTV Tr3s for a humorous spot teaching the MTV Tr3s version of Spanglish.

Awards were also won by Alma DDB, Argus, Beans2Beans, The Bravo Group, CreativeOnDemand, De La Cruz & Assoc., Dieste, Draftfcb Puerto Rico, EJE Sociedad Publicitaria, Scpf, The Vidal Partnership and Zubi Advertising.

This year's jury was headed by Mike Alfonseca, the founder and creative director of independent agency Kraneo in the Dominican Republic, and included Mauricio Galvan, managing partner/executive creative director at The Vidal Partnership and outgoing president of Circulo Creativo; Daniel Marrero, founder of CreativeOnDemand and chairman of AHAA's creative committee; Carlos Tourne, chief creative officer of Dieste; Carlos Boughton, brand director for Tecate equity and Rebeca Vargas, SVP, marketing director, multicultural segment head at JPMorgan Chase. The interactive category was judged by a separate jury of digital experts consisting of Miguel Angel Calderon, creative director of GrupoW in Mexico; Andrea Arnau, director of interactive at Alma DDB and Eduardo Cintron, a creative director at Lapiz.

About AHAA :

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's more than 46 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of nearly $1 trillion. Visit www.ahaa.org for more information.

About Advertising Age:

Ad Age (www.adage.com), part of Crain Communications, is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/feed/ 0