http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Wed, 25 Nov 2009 23:04:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/ http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/#comments Wed, 07 Oct 2009 14:33:59 +0000 Tomas http://www.hispanictips.com/?p=63485 LatinVision Media, together with the New York City Latin Media & Entertainment Commission (LMEC), releases its prestigious speaker line up for the Converge 2009 Digital & Social Media Conference. The event will take place at TheTimesCenter in the New York Times headquarters on October 14, 2009, 8 a.m. to 6 p.m., followed by a business networking reception.

As one of the most anticipated Hispanic conferences on the east coast, this one-day event will once again summon the big players of change in the Latin and Hispanic market. Similar to its previous year, the conference will feature thematic panels with questions from the audience and be moderated by experts in their respective fields.

Among this year's speakers include:

-- Nancy Hill, President & CEO, American Association of Advertising Agencies

-- Olivia Maloney, Director, US Hispanic Sales & Solutions, AOL Latino/AOL

-- Gisela Girard, President & CEO, Association of Hispanic Advertising Agencies

-- Cathy Baron Tamraz, President & CEO of Business Wire

-- Luis Santos, President & CEO, El Tiempo - Colombia

-- John Paton, CEO, impreMedia

-- Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)

-- Ivan Braiker, CEO, HipCricket

-- Ruth Gaviria, CEO, Hispanic Business Ventures Meredith Corporation

-- Mike Wehrs, CEO, Mobile Marketing Association

-- Janet L. Robinson, CEO, The New York Times

-- Felipe Machado, Director Digital, O'Estado de Sao Paulo

-- Diana Sanchez, President & CEO, Telefónica USA

-- Peter Blacker, EVP Digital Media & Emerging Business, Telemundo

-- Juan Saldivar, CEO, Televisa Interactive Media

-- Mark Lopez, COO, Terra Networks

-- Kevin Conroy, President Interactive Media, Univision Communications

-- Joe Uva, President & CEO, Univision Communications

-- Mario Baeza, Founder & President, V-me Media

"This year's Convergence Conference will bring together the best minds of the country's Latin media, entertainment, technology and advertising sectors to the center of the world's greatest stage -- New York City," said Mayor Bloomberg. "This collaboration between our City's Latin Media and Entertainment Commission and LatinVision Media is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world."

The keynote address will be given by Mr. Joe Uva, President and CEO of Univision Communications. "Hispanics are expanding their representation and influence across every industry sector in this country," said Uva. "We commend New York City's Latin Media and Entertainment Commission and LatinVision Media for once again bringing to the forefront the important role the Latino community, Spanish-language media and the city of New York are playing in shaping the future of the media, entertainment, technology and advertising sectors."

To learn more about the conference, to register and sponsor www.latinvision.com/conference

About LatinVision Media

LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: www.latinvision.com; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others.

For more information: http://tinyurl.com/LatinVision

About the Latin Media & Entertainment Commission (LMEC)

Mayor Michael R. Bloomberg established the LMEC in 2003 to make New York the capital of Latin media and entertainment in the world. The Commission is made up of leaders from the Latin and mainstream media industry, community leaders from nonprofit and cultural sectors, and leading executives from the financial, advertising and real estate sectors. For more information: www.nyc.gov/lmec Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=63485 0 http://www.hispanictips.com/2009/09/30/online-advertising-targets-dynamic-u-s-hispanic-market/ http://www.hispanictips.com/2009/09/30/online-advertising-targets-dynamic-u-s-hispanic-market/#comments Wed, 30 Sep 2009 15:57:20 +0000 Tomas http://www.hispanictips.com/?p=62786 U.S. companies are fashioning online advertising strategies aimed at an American Hispanic population of 47 million people that is increasingly wired to the Internet and other technologies, several market analysts say.

Gisela Girard, chairman of the Virginia-based Association of Hispanic Advertising Agencies (AHAA), said more than 50 percent of U.S. Hispanics are Internet users, and that share is projected to increase. Among race/ethnic groups, Hispanics rank second to the white population in Internet use.

According to Tamara Barber, a data analyst for Forrester Research Inc., in Cambridge, Massachusetts, Hispanics will come online faster than any other demographic group over the next five years. The Hispanic online market will grow twice as fast as the overall U.S. online population, she said.

Hispanics historically have been “trendsetters in defining media-consumption habits” in the United States, Girard said, and companies that advertise online “in a compelling and culturally relevant manner” will see results with Hispanic consumers.

Barber agrees that advertising on the Internet and via other technologies is a “viable and necessary way” to reach Hispanics. She said marketers should think “cross-culturally” and use English and Spanish in ads. U.S. Hispanics, she said, consume much online content in English, but many also switch between English and Spanish. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62786 0 http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/ http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/#comments Tue, 22 Sep 2009 17:52:05 +0000 Tomas http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/ Procter & Gamble's Pepto-Bismol TV campaign "Love and Hate" by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message "Don't let the food you love hurt you." Lapiz also won a gold and a silver award for the individual spots "Empanada" and "Cheesecake."

Cine Las Americas picked up Best of Show/Single Ad for "Estratosfera", a spot that promoted a Latin film festival by featuring a delusional speech by former Argentine president Carlos Menem promising to create space shuttles to make the point "If this is our reality, imagine our films." Other LatinWorks ads from the same campaign, all featuring zany but genuine footage from Latin American leaders' speeches, won silver and bronze prizes for radio spots "Muro" about Mexico and "Coca" (Venezuela) and a TV silver for "Fujishock" (Peru).

LatinWorks also won a silver award for Mars' Starburst spot "Llama," and two silver magazine and one newspaper bronze prizes for Active Life's campaign against childhood obesity featuring fat toys. Lapiz also won a gold prize for Partnership for a Drug-Free America, and a bronze for Chase bank.

The winners were announced at an awards show September 18th in Miami at the Gusman Center for the Performing Arts, and will be featured in a special report in Advertising Age magazine Sept. 21. All the winning work can be seen on Adage.com. Ad Age conducts the Hispanic Creative Advertising Awards in partnership with the Association of Hispanic Advertising Agencies (AHAA).

"The creative excellence honored this year was exceptional," said Gisela Girard, AHAA chair and president of Creative Civilization. "This was truly some of the best work in advertising today. It is remarkable to see the evolution in Hispanic-specialized advertising during AHAA's 11-year partnership with Ad Age. The originality and ingenuity of the ads and campaigns was exciting to watch and is truly reflective of the quality work being delivered in our industry. AHAA celebrates the winners and entrants in this year's Hispanic Creative Advertising Awards."

LatinWorks and Lapiz were the two most-awarded agencies in this year's awards, followed by Grupo Gallegos, JWT San Juan and Conill.

Grupo Gallegos' work for Comcast's CableLatino was a close contender for Best of Show after winning two golds, a silver and a bronze. The agency was also awarded a gold and silver for TV spots for the California Milk Processor Board.

JWT San Juan picked up three gold awards, for Cadbury Adams' long-lasting Stride gum, Amnesty International and the Susan G. Komen breast cancer awareness organization.

Conill won seven awards, including five for Toyota, and an innovative campaign for T-Mobile USA that appealed to soccer fans by letting them text advice to their teams that appeared to be relayed to players on the field in real time.

Other golds went to independent agency Adrenalina for Tecate Light, to Casanova Pendrill for its work on UNICEF's TAP Project and to MTV Tr3s for a humorous spot teaching the MTV Tr3s version of Spanglish.

Awards were also won by Alma DDB, Argus, Beans2Beans, The Bravo Group, CreativeOnDemand, De La Cruz & Assoc., Dieste, Draftfcb Puerto Rico, EJE Sociedad Publicitaria, Scpf, The Vidal Partnership and Zubi Advertising.

This year's jury was headed by Mike Alfonseca, the founder and creative director of independent agency Kraneo in the Dominican Republic, and included Mauricio Galvan, managing partner/executive creative director at The Vidal Partnership and outgoing president of Circulo Creativo; Daniel Marrero, founder of CreativeOnDemand and chairman of AHAA's creative committee; Carlos Tourne, chief creative officer of Dieste; Carlos Boughton, brand director for Tecate equity and Rebeca Vargas, SVP, marketing director, multicultural segment head at JPMorgan Chase. The interactive category was judged by a separate jury of digital experts consisting of Miguel Angel Calderon, creative director of GrupoW in Mexico; Andrea Arnau, director of interactive at Alma DDB and Eduardo Cintron, a creative director at Lapiz.

About AHAA :

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's more than 46 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of nearly $1 trillion. Visit www.ahaa.org for more information.

About Advertising Age:

Ad Age (www.adage.com), part of Crain Communications, is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62044 0 http://www.hispanictips.com/2009/06/15/carl-kravetz-publisher-of-vidaysaludcom-and-past-chairman-of-the-association-of-hispanic-advertising-agencies-is-the-recipient-of-the-5th-annual-hispanic-marketing-achievement-award/ http://www.hispanictips.com/2009/06/15/carl-kravetz-publisher-of-vidaysaludcom-and-past-chairman-of-the-association-of-hispanic-advertising-agencies-is-the-recipient-of-the-5th-annual-hispanic-marketing-achievement-award/#comments Mon, 15 Jun 2009 19:11:52 +0000 Tomas http://www.hispanictips.com/?p=54336 HispanicTips is Essential Hispanic & Latino News & Information
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A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=52201 0 http://www.hispanictips.com/2008/12/12/association-of-hispanic-advertising-agencies-ahaa-forms-online-measurement-task-force/ http://www.hispanictips.com/2008/12/12/association-of-hispanic-advertising-agencies-ahaa-forms-online-measurement-task-force/#comments Fri, 12 Dec 2008 19:26:36 +0000 Tomas http://www.hispanictips.com/2008/12/12/association-of-hispanic-advertising-agencies-ahaa-forms-online-measurement-task-force/ HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
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A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
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A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
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A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=44891 0 http://www.hispanictips.com/2008/09/15/conill-takes-crown-at-advertising-ages-hispanic-creative-advertising-awards/ http://www.hispanictips.com/2008/09/15/conill-takes-crown-at-advertising-ages-hispanic-creative-advertising-awards/#comments Mon, 15 Sep 2008 14:15:50 +0000 Tomas http://www.hispanictips.com/2008/09/15/conill-takes-crown-at-advertising-ages-hispanic-creative-advertising-awards/ "Conill had a remarkable showing at the 10th Annual Advertising Age Hispanic Creative Awards, winning Best of Show and distinguishing itself as the most-awarded agency of the competition. The ceremony took place on Friday, September 12 during the Association of Hispanic Advertising Agencies (AHAA) 2008 Creative and Account Planning Conference in Los Angeles, CA.

Conill earned Best of Show for its groundbreaking non-traditional campaign for the launch of the 2008 Toyota Corolla -- an effort which earned a Media Lion at this year's Cannes International Advertising Festival. Overall, the agency took home seven creative awards for its Toyota, T-Mobile and Procter and Gamble clients.

"Receiving this recognition from the industry among such a crowded field of terrific work is very gratifying," said Conill Chief Creative Officer Pablo Buffagni. "It is very important to me that these awards represent work for our three largest clients. It shows the passion and commitment of people throughout our shop."

Mr. Buffagni was also named "Creative Director of the Year" at the conference by HispanicAd.com, an industry news and information website. It was the second time he has earned the distinction, which is decided via open balloting among industry professionals.

"It's exciting that so much of our non-traditional work was appreciated, as it's our biggest growth area and focus for the future," said Conill Managing Director Carlos Martinez. "Pablo's individual recognition at the conference was well-deserved. In addition to being one of the industry's premier creative talents, he is also an inspirational leader for our people."

Conill's integrated campaign for Toyota's Tundra also won a Bronze HispanicAd.com Account Planning Excelencia (HAPE) award, which recognizes planning work achieving excellence in strategic thinking that has a significant impact on the development of great creative solutions. Another integrated effort for T-Mobile received an honorable mention.

All of Conill's award-winning work may be seen at .

AWARDS LIST Advertising Age Hispanic Creative Awards Best of Show: -- Toyota Motor Sales' Corolla "Is That the Lineman?" Gold Winner: Interactive, Online Ad -- T-Mobile's Sidekick "Karate" Gold Winner: Non-Traditional/Guerilla Marketing -- Toyota Motor Sales' Corolla "Is That the Lineman?" Silver Winner: Non-Traditional -- Toyota Motor Sales' Tundra "Plataforma Giratoria" ("Turntable Display") Silver Winner: Integrated -- Toyota Motor Sales' Tundra "Tundrazo Tour" campaign Silver Winner: Newspaper, -- Procter & Gamble's Tide "Manchon" campaign -- Procter & Gamble's Tide "Angelitos" campaign Bronze Winner: Out of Home -- Procter & Gamble's Tide "Angelitos" campaign HispanicAd.com Awards HAPE Award, Bronze Toyota Tundra "Tundrazo" campaign Creative Director of the Year: Pablo Buffagni, Chief Creative Officer

About Conill

Conill, "The Latino Ideas Company," was founded in 1968 and is currently among the fastest growing and most highly awarded Latino agencies in the U.S. In 2008, Conill won its second consecutive O'Toole Multicultural Award from the American Association of Advertising Agencies. In 2007, it was named Multicultural Agency of the Year by Advertising Age. The agency's roster of blue-chip clients includes Bacardi, Continental Airlines, CVS/pharmacy, MetLife, Procter & Gamble, T-Mobile and Toyota Motor Sales.

About the Advertising Age Hispanic Creative Awards

The Advertising Age Hispanic Creative Advertising Awards are the premier showcase of Hispanic creative talent honoring the best Hispanic-targeted advertising across television, radio, newspaper, magazine, out-of-home, interactive media, direct marketing, integrated multimedia and nontraditional/guerrilla marketing. The awards were judged by a panel of top Hispanic agency creatives, senior-level marketing executives and Advertising Age editors." HispanicTips is Essential Hispanic & Latino News & Information
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