http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/01/26/american-airlines%e2%80%99-latin-america-strategy-latin-america-operations-expanding-despite-bankruptcy-and-merger-rumors/ http://www.hispanictips.com/2012/01/26/american-airlines%e2%80%99-latin-america-strategy-latin-america-operations-expanding-despite-bankruptcy-and-merger-rumors/#comments Thu, 26 Jan 2012 19:35:13 +0000 Tomas http://www.hispanictips.com/?p=170307 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/01/26/american-airlines%e2%80%99-latin-america-strategy-latin-america-operations-expanding-despite-bankruptcy-and-merger-rumors/feed/ 0 http://www.hispanictips.com/2010/11/10/sales-leads-ogilvy-kohl%e2%80%99s-american-airlines-tecate-coca-cola/ http://www.hispanictips.com/2010/11/10/sales-leads-ogilvy-kohl%e2%80%99s-american-airlines-tecate-coca-cola/#comments Wed, 10 Nov 2010 17:31:38 +0000 Tomas http://www.hispanictips.com/?p=108969 HispanicTips from www.portada-online.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/10/sales-leads-ogilvy-kohl%e2%80%99s-american-airlines-tecate-coca-cola/feed/ 0 http://www.hispanictips.com/2010/09/09/american-airlines-recognized-as-one-of-the-top-60-companies-for-hispanics-for-fifth-consecutive-year-by-hispanic-business-magazine/ http://www.hispanictips.com/2010/09/09/american-airlines-recognized-as-one-of-the-top-60-companies-for-hispanics-for-fifth-consecutive-year-by-hispanic-business-magazine/#comments Thu, 09 Sep 2010 15:45:03 +0000 Tomas http://www.hispanictips.com/?p=98705 American Airlines has been named one of the Top 60 Companies for Hispanics by Hispanic Business magazine. American achieved this recognition for its commitment to promoting solid diversity initiatives in recruitment and retention of its Board, leadership and personnel, as well as for its dedication to the Hispanic community. This year, American was ranked number 28, 10 points higher than last year – the top airline in the Top 60 Diversity Elite Directory. In addition, American ranked in the top 15 in two of five categories.

This is the fifth year that American has received the distinction from Hispanic Business, which uses multiple criteria to measure U.S. companies' commitment to diverse hiring, promotion, marketing, philanthropy, and supplier diversity.

"American Airlines scored high in several of our ranking categories, including supplier diversity, marketing and community outreach, and diversity retention and promotion, and the fact that they climbed 10 points is a significant achievement to be proud of," said Michael Caplinger, Research Supervisor with Hispanic Business Inc. "American continues to work in a positive direction to promote diversity within the organization."

American's Supplier Diversity Program assures the inclusion of minorities, women and LGBT-owned companies in procurement and construction opportunities. Its Diversity Leadership Strategy focuses on establishing best practices in employment and advancement, inclusive work practices, diverse segment marketing, and diversity education.

"Our focus on diversity and inclusion at American Airlines is embedded throughout our organization from the Board of Directors and extending across our team- from the newest hire to the most senior executive," said Lauri Curtis, American's Vice President – Diversity and Leadership Strategies. "Our diversity initiatives play an intricate role in our greater mission of connecting the world, and as we face tough competition in an increasingly globalized market place, our employees' different perspectives are essential to our long-term success. Our customers receive our industry-leading products and services thanks to the dedicated and passionate people who reflect the different communities we serve."

American's Hispanic Latino Employee Resource Group (HLERG)

The Hispanic Latino Employee Resource Group (HLERG), founded in March 1997, is another example of American's commitment to the U.S. Hispanic market. Its mission is to promote an environment that facilitates the hiring, professional development, and promotional opportunities of Hispanic employees, while enhancing American's global competitiveness and its image.

American's Community Involvement and Service

American Airlines has a long history of involvement with, and support for, the Hispanic community across the United States, also partnering with pillar Hispanic community organizations at both the local and national level. Since 1941, when service was first launched to Mexico, American has focused on the U.S. Hispanic market – a market that has been, and continues to be, a thriving opportunity for the company.

American is Latin America's premier airline, offering more flights to more destinations than any other carrier. American's Latin America/Mexico route system encompasses 41 destinations in 17 countries and includes five American Eagle destinations in Mexico.

American offers Hispanic travelers unparalleled flight choices on a global route network thanks to our oneworld® Alliance partners, the AAdvantage® frequent flyer program and Admirals Clubs lounges at more than 40 airports around the world.

For more information about Hispanic Business magazine's Top 60 Diversity Elite Companies for Hispanics, or for a complete list of honorees, visit www.hispanicbusiness.com/magazine.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE:AMR - News) Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/09/american-airlines-recognized-as-one-of-the-top-60-companies-for-hispanics-for-fifth-consecutive-year-by-hispanic-business-magazine/feed/ 0 http://www.hispanictips.com/2010/07/26/sales-leads-target-l%e2%80%99oreal-american-airlines-new-york-life-insurance/ http://www.hispanictips.com/2010/07/26/sales-leads-target-l%e2%80%99oreal-american-airlines-new-york-life-insurance/#comments Mon, 26 Jul 2010 23:03:30 +0000 Tomas http://www.hispanictips.com/?p=91304 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/26/sales-leads-target-l%e2%80%99oreal-american-airlines-new-york-life-insurance/feed/ 0 http://www.hispanictips.com/2010/07/19/eurosportsoccer-com-and-american-airlines-launch-give-and-go-contest-for-hispanic-soccer-fans/ http://www.hispanictips.com/2010/07/19/eurosportsoccer-com-and-american-airlines-launch-give-and-go-contest-for-hispanic-soccer-fans/#comments Mon, 19 Jul 2010 19:32:31 +0000 Tomas http://www.hispanictips.com/?p=90416 American Airlines and Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM ( http://www.soccer.com/soccer24.php ), have teamed up to give one lucky soccer fan two roundtrip tickets to Rio de Janeiro, Brazil.

"Eurosport/SOCCER.COM is excited to work with American Airlines for the third consecutive year," said Vicente Navarro, Eurosports Director of Hispanic Marketing. "American Airlines is committed to promoting soccer in the United States, and the Give and Go Contest is a great way to leverage their sponsorship and connect with Hispanic soccer fans."


The "Give and Go" Grand Prize winner will receive round-trip airfare for two to Rio de Janeiro, where theyll spend four nights in a luxury hotel, attend a professional soccer match, and receive a $1,000 gift card. Contestants can also win gift cards, autographed jerseys, soccer balls and more. Visit http://www.soccer.com/giveandgo to learn more about the contest.

"We see the Give and Go Contest as a great opportunity to offer soccer fans the chance to experience a soccer game in one of our 250 American Airlines destinations worldwide. Last years winners attended a game in Madrid and we know this years winners will have the same great experience in Brazil," said Billy Sanez, Americans advertising and promotions Director. The promotion was developed by the AC&M Group, American Airlines Hispanic promotional agency.

American Airlines is the official airline of Major League Soccer, as well as individual clubs including FC Dallas, New England Revolution, D.C. United and Chicago Fire.

Eurosport, which was founded in 1984, is the leading soccer retailer in the United States. In 2007, Eurosport expanded its catalog and website operations to accommodate the growing Hispanic population. Spanish-speaking soccer fans can now shop by reading the Eurosport en Espanol catalog, or by visiting espanol.soccer.com. Eurosport serves more U.S. Hispanic soccer consumers than any other soccer retailer in the country.

"Hispanic consumers comprise an important and rapidly growing market segment in the U.S.," said Durward Williams, Eurosports Director of Strategic Alliances. "The Give and Go Contest will undoubtedly connect with these consumers and appeal to their unrivaled passion for soccer."

Visit http://www.soccer.com/mediakit for more information about advertising opportunities with Eurosport/SOCCER.COM.

About American Airlines
American Airlines, American Eagle and AmericanConnection(R) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. Americans award-winning website, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About Eurosport
Founded in 1984, Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, is the worlds leading authentic grassroots soccer company. SOCCER.COM has more than two million visitors per month, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. Sports Endeavors also operates leading online retail sites for lacrosse and rugby: lacrosse.com and worldrugbyshop.com.
Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/19/eurosportsoccer-com-and-american-airlines-launch-give-and-go-contest-for-hispanic-soccer-fans/feed/ 0 http://www.hispanictips.com/2009/11/12/american-airlines-adds-a-santo-domingo-new-york-flight-with-boeing-777/ http://www.hispanictips.com/2009/11/12/american-airlines-adds-a-santo-domingo-new-york-flight-with-boeing-777/#comments Thu, 12 Nov 2009 16:01:20 +0000 Tomas http://www.hispanictips.com/2009/11/12/american-airlines-adds-a-santo-domingo-new-york-flight-with-boeing-777/ HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/11/12/american-airlines-adds-a-santo-domingo-new-york-flight-with-boeing-777/feed/ 0 http://www.hispanictips.com/2009/10/27/marc-anthony-sets-new-milestone-at-miamis-american-airlines-arena/ http://www.hispanictips.com/2009/10/27/marc-anthony-sets-new-milestone-at-miamis-american-airlines-arena/#comments Tue, 27 Oct 2009 16:51:44 +0000 Tomas http://www.hispanictips.com/?p=65128 Cardenas Marketing Network (CMN) announced that its concert Saturday night, featuring salsa sensation Marc Anthony at Miami's American Airlines Arena, drew a standing-room only crowd of 15,000 and garnered gross box office receipts of $1.2 million, becoming the single highest grossing Hispanic act ever at the renowned venue.

As a way to recognize this impressive achievement, American Airlines Arena will be presenting Anthony with a special award after the artist helped bring more than 125,000 fans at the arena through 10 shows during the last three years. The combined shows generated a total gross of $9.3 million.


A fixture in the fast-growing Latin pop culture, Anthony's seemingly tireless energy was confirmed yet again Saturday night, as the 41-year-old crooner offered another electrifying performance during the two-hour star-studded show. The New York native belted out some of his greatest hits including "Hasta Ayer," "Hasta Que Te Conoci," and "Te Conozco Bien" in his usual seductive, powerful voice.

One of the highlights of the evening included a surprise visit on-stage by Miami Heat and NBA stars Dwyane Wade and Carlos Arroyo, who presented Anthony with a personalized "# 1" Heat jersey. "You know Marc, this is usually my house, but tonight, mi casa es tu casa," said the 2006 NBA Champion before a thunder of applauses.

In a more romantic encounter, Anthony was joined by wife Jennifer Lopez as the couple performed the popular ballad, "No Me Ames."

Saturday night's concert also marked CMN's second straight sold-out show following Mexican ranchera artist Vicente Fernandez's Oct. 18 show at the Allstate Arena in Chicago, where Marc Anthony is scheduled to perform early next year. Details of that show will be announced soon.

Marc Anthony is one of the most influential Latino artists of this generation. He is not only the biggest-selling salsa artist of all time but also a talented and well-known actor. Marc Anthony first hit the music charts in 1993 with his debut album Otra Nota. It reached the #1 slot on Billboard's Top Latin Albums chart followed by Todo A Su Tiempo (1995). He was later awarded the Tropical Album Grammy in 1998 for Contra La Corriente (1997). In 2002, he won the Billboard awards the "Top Latin Albums/Artist of the Year" and "Tropical/Salsa Album of the Year - Male" for Libre (2001).

About CMN
Founded in 2003 by Henry Cardenas, CMN is one of the leading multicultural event marketing and sponsorship agencies in the United States. Named to Event Marketer's "It List" and Chief Marketer's "Promo 100" in 2009, CMN reaches millions of consumers annually through its innovative marketing strategies and unique image branding. With offices in Chicago and Miami and a staffing infrastructure in the top 20 U.S. Hispanic markets, CMN provides management, oversight and control to experience campaigns in any region of the country, and has executed programs for major corporations including Anheuser-Busch, Career Builder, MillerCoors, Wm. Wrigley Jr. Company, and American Airlines, among others. For more information, please visit www.cmnevents.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/27/marc-anthony-sets-new-milestone-at-miamis-american-airlines-arena/feed/ 0 http://www.hispanictips.com/2009/09/15/several-employees-of-american-airlines-were-among-a-group-of-at-least-20-people-arrested-tuesday-on-suspicion-of-aiding-a-smuggling-ring-that-shipped-drugs-from-puerto-ricos-main-airport-to-the-u-s/ http://www.hispanictips.com/2009/09/15/several-employees-of-american-airlines-were-among-a-group-of-at-least-20-people-arrested-tuesday-on-suspicion-of-aiding-a-smuggling-ring-that-shipped-drugs-from-puerto-ricos-main-airport-to-the-u-s/#comments Tue, 15 Sep 2009 16:05:06 +0000 Tomas http://www.hispanictips.com/?p=61140 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/09/15/several-employees-of-american-airlines-were-among-a-group-of-at-least-20-people-arrested-tuesday-on-suspicion-of-aiding-a-smuggling-ring-that-shipped-drugs-from-puerto-ricos-main-airport-to-the-u-s/feed/ 0 http://www.hispanictips.com/2009/09/08/american-airlines-named-one-of-top-60-companies-for-hispanics-by-hispanic-business-magazine/ http://www.hispanictips.com/2009/09/08/american-airlines-named-one-of-top-60-companies-for-hispanics-by-hispanic-business-magazine/#comments Wed, 09 Sep 2009 00:34:58 +0000 Tomas http://www.hispanictips.com/?p=60489 American Airlines has been named one of the Top 60 Companies for Hispanics by Hispanic Business magazine. American was recognized for its diversity initiatives and its dedication to the Hispanic community. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/09/08/american-airlines-named-one-of-top-60-companies-for-hispanics-by-hispanic-business-magazine/feed/ 0 http://www.hispanictips.com/2009/08/24/american-airlines-selected-to-latina-styles-top-50-companies-for-latin-women-for-eighth-consecutive-year/ http://www.hispanictips.com/2009/08/24/american-airlines-selected-to-latina-styles-top-50-companies-for-latin-women-for-eighth-consecutive-year/#comments Mon, 24 Aug 2009 23:05:44 +0000 Tomas http://www.hispanictips.com/2009/08/24/american-airlines-selected-to-latina-styles-top-50-companies-for-latin-women-for-eighth-consecutive-year/ "For the eighth consecutive year, American Airlines has been selected as one of LATINA Style's Top 50 companies for Latinas to work for in the United States. The magazine's annual survey serves as the most respected source of employment and career information for Hispanic women.

"Every year LATINA Style carefully evaluates over 800 corporations to choose the 50 best companies for Latinas to work for in the U.S.," said Robert Bard, President & CEO of LATINA Style Magazine. "Our survey is a highly regarded source of employment and career information for Hispanic women in our country. The Selection Committee was impressed by American Airlines well-documented commitment to creating an environment where all employees can thrive. I congratulate American Airlines for their eighth consecutive year on the LATINA Style Top 50!"

Selected from a pool of more than 800 U.S. corporations, the Top 50 winners take on a new dimension this year in the face of a challenging economic climate, the magazine said. The companies represented truly demonstrate their firm commitment to diversity, even as others in corporate America reevaluate diversity initiatives.

"We are honored to have been selected among so many other respected organizations to the LATINA Style 50," said Denise Lynn, American's Vice President - Diversity and Leadership Strategies. "This analysis by LATINA Style magazine is one of the most prestigious looks at corporate America's efforts to promote diversity and provide career advancement opportunities for Hispanic women. We are delighted to be recognized for our accomplishments in this area, and we're committed to maintaining our focus on the professional development of Latina women within our company."

The results of the LATINA Style 50 were unveiled at a press conference today at the National Press Club in Washington, D.C., and will be published in LATINA Style's August issue.

The LATINA Style 50 Companies will also be honored on Feb. 4, 2010, during LATINA Style's Awards Ceremony & Diversity Leaders Conference in Washington, D.C., and recognized at an exclusive awards reception at the White House. This year marks the eighth consecutive year that American has received the distinction.

The report will be distributed to Hispanic professional and civic organizations, national women's organizations, over 2,000 colleges and universities, all members of Congress, the White House, and members of the Cabinet, as well as at major Hispanic and recruitment conferences. The LATINA Style 50 is also a permanent feature on www.latinastyle.com. This year marks the 12th anniversary of the program.

About American Airlines

American Airlines, American Eagle and AmericanConnection(R) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines(R) We know why you fly(R)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/08/24/american-airlines-selected-to-latina-styles-top-50-companies-for-latin-women-for-eighth-consecutive-year/feed/ 0