http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/01/24/pr-alma-recognized-for-the-second-time-in-three-years-by-the-coveted-advertising-age-a-list/ http://www.hispanictips.com/2012/01/24/pr-alma-recognized-for-the-second-time-in-three-years-by-the-coveted-advertising-age-a-list/#comments Tue, 24 Jan 2012 17:42:33 +0000 Tomas http://www.hispanictips.com/?p=169589 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/01/24/pr-alma-recognized-for-the-second-time-in-three-years-by-the-coveted-advertising-age-a-list/feed/ 0 http://www.hispanictips.com/2012/01/23/adage-alma-is-no-6-on-ad-ages-agency-a-list/ http://www.hispanictips.com/2012/01/23/adage-alma-is-no-6-on-ad-ages-agency-a-list/#comments Mon, 23 Jan 2012 14:14:08 +0000 Tomas http://www.hispanictips.com/?p=168954 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/01/23/adage-alma-is-no-6-on-ad-ages-agency-a-list/feed/ 0 http://www.hispanictips.com/2011/11/11/alma-ddb-wins-the-campaign-with-significant-results-grand-prize-for-visit-florida-at-the-ana-multicultural-excellence-awards/ http://www.hispanictips.com/2011/11/11/alma-ddb-wins-the-campaign-with-significant-results-grand-prize-for-visit-florida-at-the-ana-multicultural-excellence-awards/#comments Fri, 11 Nov 2011 17:34:27 +0000 Tomas http://www.hispanictips.com/?p=160391
The agency won in the category of "Campaign with Significant Results" for its work on the VISIT FLORIDA "Your Florida Side" campaign. The campaign produced exceptional results for the state's tourism industry marketing efforts during a sluggish economy coupled with a natural disaster.

"We are thrilled with the success of the 'Your Florida Side' campaign and very proud to be recognized by ANA for our efforts," said Will Seccombe, VISIT FLORIDA's Chief Marketing Officer. "The campaign exceeded our expectations by generating $177 in incremental traveler spending in Florida and $11 in new tax revenue for every $1 in advertising spend."

The 2011 grand prize award recipients were announced at a ceremony held during the ANA Multicultural Marketing & Diversity Conference in Miami Beach, Florida. The ANA Awards, now in its 11th year, recognizes outstanding brand and agency work in producing multicultural advertising campaigns.

"This win represents an example of our commitment to the 'New General Market', to solving client's business problems through strategic depth and creative excellence, and to the well-being of our beloved state. We were definitely on Florida's side," said Luis Miguel Messianu, President and CCO of Alma DDB.

Alma was recognized for producing a winning combination of compelling creative, a strong media mix, market selection and efficient media buying that, year over year, garnered a 47% increase in incremental trips to the state, generated a 48% increase in direct consumer spending and delivered a 20% increase in ROI in 2011. Judges were particularly impressed with the results given that the campaign was active immediately following a period in which an economic recession and a massive oil spill in the Gulf of Mexico had caused the state's share of the US travel market to decline for the first time in almost 4 years.

Agency Managing Director Joe Cronin stated: "This was a great team effort between the client; the agency; The Hester Group and The Rodriguez Group, our agency partners; PR partner Ketchum; and key Board members. We are proud to be a part of that hard working team."

The recognition marks the second year in a row that the agency earned accolades at the ANA Multicultural Awards. In 2010, Alma DDB received the top prize in both the Hispanic and Digital Media categories for its client McDonald's. The same year, Alma DDB was the only Hispanic agency included in the Advertising Age Agency A-List in 2010.

Contact: Olimpia Del Boccio305-662-3154Olimpia.delboccio@almaad.comConnect to us on @almaagency / http://www.facebook.com/AlmaAgency To download Hi Res Images and videos visit: www.almaddbepk.comCurated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/11/alma-ddb-wins-the-campaign-with-significant-results-grand-prize-for-visit-florida-at-the-ana-multicultural-excellence-awards/feed/ 0 http://www.hispanictips.com/2011/09/12/pepsico-makes-hispanic-move-to-alma-ddb-latinworks-from-dieste-latino-business-remains-within-omnicom-but-soft-drink-marketers-budget-had-plummeted-over-the-years/ http://www.hispanictips.com/2011/09/12/pepsico-makes-hispanic-move-to-alma-ddb-latinworks-from-dieste-latino-business-remains-within-omnicom-but-soft-drink-marketers-budget-had-plummeted-over-the-years/#comments Mon, 12 Sep 2011 16:35:14 +0000 Tomas http://www.hispanictips.com/?p=151320 Tomás @ HispanicTips from adage.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/09/12/pepsico-makes-hispanic-move-to-alma-ddb-latinworks-from-dieste-latino-business-remains-within-omnicom-but-soft-drink-marketers-budget-had-plummeted-over-the-years/feed/ 0 http://www.hispanictips.com/2011/06/02/polar-beer-chooses-alma-as-its-agency-of-record-in-the-u-s/ http://www.hispanictips.com/2011/06/02/polar-beer-chooses-alma-as-its-agency-of-record-in-the-u-s/#comments Thu, 02 Jun 2011 16:39:09 +0000 TomasC http://www.hispanictips.com/?p=133152
The selection process led by Polar Trading included a review of ten agencies which was then narrowed down to four finalists. Alma stood apart at each stage and will now focus on strengthening communication efforts between the Venezuelan public, as well as expanding its reach into key segments of the Hispanic market.

Luis Miguel Messianu, President and CCO of Alma said, "This new win for our agency demonstrates the ability of our agency in managing both established brands and start ups. It's exciting to work for such a great company and help them from the get go. Polar has the potential of becoming another case history of Latino influence in Mainstream America."

The company's portfolio leads the Venezuelan beer market and has a successful tradition of 70 years in the country's industry. Alma demonstrated strong strategic thinking with creative social marketing initiatives applied to communication networks and social communities, promotions, word-of-mouth as well as traditional media.

Isaac Mizrahi, SVP, Managing Director of Alma added, "Today's business environment requires solutions that break away from the traditional marketing programs and during the process with Polar Trading we were able to demonstrate that at Alma we understand how to help brands to excel by building strong affinity with its consumers, based on our innovative philosophy of 'Social Creativity.'"

Contact: Olimpia Del Boccio
305-662-3154
Olimpia.delboccio@almaad.com Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/06/02/polar-beer-chooses-alma-as-its-agency-of-record-in-the-u-s/feed/ 0 http://www.hispanictips.com/2011/05/12/rosetta-stone-selects-alma-ddb-as-hispanic-agency-of-record-yahoo-finance/ http://www.hispanictips.com/2011/05/12/rosetta-stone-selects-alma-ddb-as-hispanic-agency-of-record-yahoo-finance/#comments Thu, 12 May 2011 18:09:47 +0000 TomasC http://www.hispanictips.com/?p=128455
Juan Carlos Ortiz, President of DDB Latina stated: "The partnership with Rosetta Stone has us very excited. Without a doubt we're talking about one of the most vibrant brands in the United States that will undoubtedly be a source of inspiration and creativity for us all."

"We are very excited about working with Alma DDB on our Hispanic marketing efforts," said Eric Duehring, senior vice president of global marketing, Rosetta Stone. "Their knowledge and expertise will help Rosetta Stone to further connect with this growing and very important consumer audience."

Hispanics in the United States speak the language of optimism and the agency is taking the relationship with Rosetta Stone to the next level. Luis Miguel Messianu, President and CCO of Alma DDB said: "Not only will we be helping them build their brand with this crucial target, but we will be doing something very productive for the community we represent. We're extremely proud of this new partnership!"

Contact: Olimpia Del Boccio
305-662-3154
Olimpia.delboccio@almaad.comCurated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/05/12/rosetta-stone-selects-alma-ddb-as-hispanic-agency-of-record-yahoo-finance/feed/ 0 http://www.hispanictips.com/2011/04/29/alma-ddb-wins-tv-billboard-latino-marketing-award/ http://www.hispanictips.com/2011/04/29/alma-ddb-wins-tv-billboard-latino-marketing-award/#comments Fri, 29 Apr 2011 20:02:57 +0000 TomasC http://www.hispanictips.com/?p=125743 Tomás @ HispanicTips from hispanicad.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/04/29/alma-ddb-wins-tv-billboard-latino-marketing-award/feed/ 0 http://www.hispanictips.com/2010/12/03/alma-ddb-supports-creativity-and-innovation-during-art-basel-miami-with-hotbed-miami-2010/ http://www.hispanictips.com/2010/12/03/alma-ddb-supports-creativity-and-innovation-during-art-basel-miami-with-hotbed-miami-2010/#comments Fri, 03 Dec 2010 19:00:43 +0000 Tomas http://www.hispanictips.com/?p=111067
Alma DDB is marking the end of this year with a celebration of the creativity and innovation that keep the Miami-based advertising firm passionate about its work. The firm is sponsoring HOTBED Miami 2010, a four-day challenge to young art students to surprise and elevate the world's notion of what a Miami artist is.


An initiative of the Wet Heat Project documentary filmmakers, the action will all take place daily from a premier booth at the avant garde Fountain Art Fair in Wynwood during Art Basel week. Four emerging geniuses selected from the New World School of the Arts, from mixed cultures and disciplines, each have one day to showcase an interactive installation to engage the local-meets-international dynamic of the audience.

The art installation can be viewed 24 hours a day, December 2-5 via live-cam at http://www.almahotbedproject.com. From this site, visitors can also follow the development of each work and the artists' thought process and inspiration drawn from the crowd, at the linked Wet Heat Project's scrapbook site.

"From the very start of our agency, we have believed in giving creative people a first chance," said Luis Miguel Messianu, President and CCO at Alma DDB. "Our agency has always been a 'Hot Bed' for young talent. This project is right up our alley and it makes us proud to be able to propel these four young artists on an international stage!"

To download hi-res images and additional material please go to http://www.almaddbepk.com

Contact: Olimpia Del Boccio
305-662-3154
Olimpia.delboccio@almaddb.com Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/12/03/alma-ddb-supports-creativity-and-innovation-during-art-basel-miami-with-hotbed-miami-2010/feed/ 0 http://www.hispanictips.com/2010/07/26/alma-ddb-selected-as-agency-for-tobacco-free-florida/ http://www.hispanictips.com/2010/07/26/alma-ddb-selected-as-agency-for-tobacco-free-florida/#comments Mon, 26 Jul 2010 23:05:10 +0000 Tomas http://www.hispanictips.com/?p=91310 Alma DDB has been selected through a competitive procurement, as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program.

"This recent win reinforces Alma DDBs strategic vision and positioning, not only as a leading agency in the US Hispanic marketplace, but also a partner with full General Market capabilities and experience and most important, a pioneer that is helping clients with what is a new "mainstream" market, a fusion of different cultures and background," affirmed Luis Miguel Messianu, President and CCO at Alma DDB.

Alma DDB will be responsible for leading various partner agencies in developing an overall communications plan, which includes strategic development, creative development (traditional, digital, social), media planning and buying and public relations efforts.

"We are thrilled about the opportunity to partner with the Florida Department of Health to support such an important public health initiative. Forging a path toward a tobacco free Florida will require a dynamic strategy and a comprehensive communications plan that has the ability to connect in a meaningful way with various age groups and multicultural audiences," said Joe Cronin, Managing Director at Alma DDB.

The Tobacco Free Florida campaign will focus on encouraging cessation among adult tobacco-users and will serve in educating youth and young adults about prevention.

Joe Cronin will lead the account along with Martha Falcon, Group Account Director and Jennifer Rice, Account Director.

About DDB
DDB Worldwide Communications Group Inc (http://www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks in the world, according to Advertising Age. DDB also has been ranked as the most awarded agency network in the world by Creativity magazine, the International Advertising Festival at Cannes and The Gunn Report, among others. In 2009, DDB was named Global Network of the Year by Campaign magazine and Tribal DDB won Digital Agency of the Year from Media. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities, and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).

Contact:
--------
Olimpia Del Boccio
305-6623154
Olimpia.delboccio@almaddb.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/26/alma-ddb-selected-as-agency-for-tobacco-free-florida/feed/ 0 http://www.hispanictips.com/2010/07/19/sales-leads-levi%e2%80%99s-alma-ddb-sensis-el-pueblo-inc-wendys%e2%80%a6/ http://www.hispanictips.com/2010/07/19/sales-leads-levi%e2%80%99s-alma-ddb-sensis-el-pueblo-inc-wendys%e2%80%a6/#comments Mon, 19 Jul 2010 19:49:46 +0000 Tomas http://www.hispanictips.com/?p=90457 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/19/sales-leads-levi%e2%80%99s-alma-ddb-sensis-el-pueblo-inc-wendys%e2%80%a6/feed/ 0