News (Noticias) Tagged ‘Al Dia’

Two $10,000 National Awards for Excellence in Spanish-Language Journalism - the first Felix Varela Awards — will be presented by the AL DIA Foundation at 4:30 p.m. Tues., Sept. 30, in the Great Court at Temple University’s Mitten Hall, 1913 N. Broad St., Philadelphia.

The prizes will go to Claudia Nuñez of the Los Angeles daily La Opinión in the category of Spanish-language Journalism, and to Matt O’Brien of the Daily Review of Hayward, Ca., for English-language coverage in the Hispanic Immigration Stories category.

“Hispanic print journalism has been contributing to the national dialogue for the past 200 years, ever since Father Felix Varela y Morales founded the first known Spanish-language newspaper on the East Coast in Philadelphia,” stated Hernán Guaracao, Chairman of the AL DIA Foundation and Editor and Publisher of AL DIA Newspaper.

“It is about time we recognize this type of overlooked American journalism produced today by hundreds of Spanish-language publications across the nation,” he added.

Guest speaker at the event, which is co-hosted by Temple University’s School of Communications and Theater, will be Alberto Ibarguen, President and CEO of the John S. and James L. Knight Foundation, which invests in journalism excellence worldwide.

Father Felix Varela y Morales was born in Havana in 1788, and died in Saint Augustine, Fla., in 1853. In 1824, at 37 years of age, Father Varela, escaping political persecution in Spain, found refuge in Philadelphia where in Old City he published “El Habanero,” a newspaper in which he passionately wrote for the independence of Cuba.

Father Varela also was a prolific writer and the author of multiple essays on cooperation between the English and Spanish-speaking communities. He translated into Spanish several important English-language books, including Thomas Jefferson’s A Manual of Parliamentary Practice. In 1997, the U.S. Postal Service honored Varela by issuing a commemorative stamp. “

Today The Dallas Morning News launched the already-announced expanded distribution of its Spanish-language newspaper Al Dia. An additional 80,000 copies of Al Dia will be distributed to homes across the greater Dallas area every Wednesday and Saturday, effectively tripling Al Dia’s previous circulation of 40,000.
The expansion of Al Dia’s distribution is in response to North Texas’ ever-growing Spanish-speaking population and the increased demand for Spanish-language news and information.
Al Dia’s increased distribution also provides an avenue for advertisers who want to target the Latino community and Spanish-speaking consumers — a segment of the population that continues to grow in importance for many local retailers.
“This is a very aggressive move by Al Dia to better serve its consumers and advertisers. Tripling our circulation while others are shrinking theirs demonstrates our commitment to serve the growing Latino community in North Texas,” said Alejandro Sanchez Sobrino, publisher of Al Dia.
Cindy Carr, senior vice president for niche publications, said, “Al Dia’s advertising partners want more from the newspaper — more reach, more value, more of the potential customers that they value most. Tripling our circulation responds to those needs.”
The Dallas Morning News has partnered with American Circulation Innovations to manage Al Dia’s expansion. ACI specializes in targeted distribution and employs state-of-the-art product technology to ensure accurate and effective delivery. They have been in business since 1965 and distribute publications in dozens of markets. ACI will also handle distribution responsibilities for The News’ new product Briefing, planned for launch in late-August.
According to ACI’s Ken Higdon - Vice President of Business Development, “We are pleased and honored that Al Dia named us the distribution provider for this important initiative. They recognized our experience and the leading edge technologies we have to carry out their expanded circulation project, tools like GPS, devices for geofencing, sophisticated demographic analysis and proven hands-on experience with tight supervision and verifiers. These were all critical in us being selected for distributing Al Dia.”
Key advertisers have applauded this move. Quoting a leading print media buying service, Mr. Trevor Hansen, president and CEO of Ethnic Print Media Group, said, “EPMG is looking forward to the expansion of Al Dia’s distribution in the Dallas market. The circulation increase and free home delivery will be a great asset to both our pre-print and traditional ROP clients. Al Dia’s overall quality, strong content and increased market penetration provides an attractive and strong reach in the Dallas market.”
Al Dia’s expanded distribution will serve the community by providing outstanding, award winning journalism to a much larger segment of the population and extended reach and value to advertisers,” added Sanchez.
About Al Dia
Al Dia, the only local Spanish-language daily newspaper in the Dallas-Fort Worth area, is published Monday to Saturday and is the recipient of numerous awards for excellence in journalism, along with its Web site, aldiatx.com. Al Dia is published by The Dallas Morning News, the flagship subsidiary of A. H. Belo Corp., (NYSE: AHC), a news and information company that owns and operates four daily newspapers and 12 associated Web sites. A. H. Belo publishes special issues that target young adults and the Hispanic market, along with Quick and Al Dia in Dallas-Fort Worth, and La Prensa in Riverside.

Contact Information:
Isaac Lasky
Tel. 469-977-3609
Ilasky@aldiatx.com
“

Pastillas para la diabetes tipo 2, a new consumer guide for Hispanic adults who have type 2 diabetes and need information to help them compare various oral medications for their illness, has been released by the Agency for Healthcare Research and Quality.

Diabetes is one of the most serious health issues facing Hispanics in the United States. AHRQ data show that nearly one in eight Hispanics take a prescription drug for diabetes.

“This guide offers critically important information to help Hispanics who have diabetes control their disease and avoid side effects,” said AHRQ Director Carolyn M. Clancy, M.D. She added that providing information in Spanish will help efforts to get Hispanic patients more involved in their own health care and to eliminate racial and ethnic disparities in health care.

The guide organizes comparative research results according to diabetes patients’ concerns and questions and assists them in using research results when talking with health care professionals about their diabetes medicines.

The guide compares 10 generic and 13 brand-name diabetes medications and explains how each works to lower blood sugar, which of them may increase body weight, which may cause side effects such as stomach problems or swelling and each pill’s potential effect on “bad” and “good” cholesterol.

The guide also warns patients to be alert for problems such as hypoglycemia — too-low blood sugar — which can be caused by certain diabetes pills, as well as other potential side effects. In addition, the guide provides an easy-to-understand comparison of the dose and average cost of each generic and brand-name diabetes medication and the appropriate dose when taken in combination.

Information in the guide is based on the recent AHRQ-funded report, Comparative Effectiveness and Safety of Oral Diabetes Medications for Adults with Type 2 Diabetes. That report, based on scientific evidence found in 216 published studies, summarizes the effectiveness, risks and estimated costs for 10 diabetes medications. It was produced by AHRQ’s Effective Health Care Program, an ongoing federal initiative that compares alternative treatments for health conditions. The program is intended to help patients, doctors, nurses and others choose the most effective treatments.

Pastillas para la diabetes tipo 2, the English-language version, Pills for Type 2 Diabetes, and other publications from AHRQ’s Effective Health Care Program for consumers and clinicians can be found online at effectivehealthcare.ahrq.gov . The consumer guides can be ordered free of charge by sending an e-mail to ahrqpubs@ahrq.hhs.gov or by calling 1-800-358-9295.”*

A Q&A with Alejandro Sanchez, publisher of Al Dia Texas.

Portada: How does this expansion tie in with the general expansion of the Dallas Morning News?

Alejandro Sanchez: The expansion of Al Dia’s circulation ties in with the general strategy of growth of The Dallas Morning News by focusing on specific targeted reader segments. The company is very sensitive to the changes in demographic changes and very in tune with lifestyle changes that is why we have a wide portfolio of publications to serve different needs. “*

In response to the continuing growth of the Hispanic population in North Texas and advertisers’ desires to reach Spanish-speaking consumers, The Dallas Morning News announced today that this summer it will triple the distribution of its Spanish-language paper, Al Dia, on Wednesdays and Saturdays.

Beginning in late July, Al Dia’s distribution will increase from 40,000 to approximately 120,000 when it begins home-delivering its Wednesday and Saturday editions free in selected coverage areas.

“Since its inception five years ago, Al Dia has become a news and information staple for Spanish-speaking consumers in North Texas,” said Alejandro Sanchez Sobrino, Publisher of Al Dia. “Our advertisers recognize the value of reaching this dynamic market directly through a highly targeted newspaper.”

Later this summer, The Dallas Morning News also plans to launch a new English-language quick-read newspaper. Beginning in late August, Briefing will publish Wednesday through Saturday and will be home-delivered free to
non-subscribers of The Dallas Morning News in selected coverage areas. Initial distribution will include approximately 200,000 additional households.

Several of Al Dia’s and The Dallas Morning News’ advertising partners have expressed their support for the new initiatives.

Trevor Hansen, President and CEO of Ethnic Print Media Group, a
full-service print placement firm for the country’s most influential Hispanic, Black and Asian newspapers, is looking forward to the expansion of Al Dia’s distribution in the Dallas market. He said, “The circulation increase and home delivery product will be a great asset to both our pre-print and traditional ROP clients. Al Dia’s overall quality, strong content and increased market penetration provides an exciting and strong reach in the Dallas market.”

“Al Dia and Briefing are superb examples of The Dallas Morning News’ innovative approach to providing advertisers with quality offerings that reach consumers in a meaningful way,” said Stan Richards, founder and principal of The Richards Group, the nation’s largest independent advertising agency.

John McKeon, president and general manager of The Dallas Morning News, said, “Al Dia and Briefing are examples of how we are focusing on growth by using innovative approaches. Our robust portfolio includes the primary newspaper and the DallasNews.com website, as well as multiple niche advertising products. These are all examples of how newspapers can develop more reach and penetration among the readers that advertisers demand,” he said.

About Al Dia
Al Dia, the only local daily Spanish-language newspaper in the Dallas-Fort Worth area, is published Monday through Saturday and has received numerous awards for excellence in journalism, along with its Web site, aldiatx.com. The paper is published by The Dallas Morning News. “*

A new book by a prominent progressive author contains a rather ironic revelation: CNN’s Lou Dobbs — the disgruntled television voice of anti-immigration sentiment — says he would actually welcome millions of new immigrants into the United States.

“If we are to have a national debate and a national dialogue and a decision about national policy and we make a judgment that we are going to raise immigration levels - let’s say that we double them, lets say that we triple them - sign me up,” Dobbs is reported as saying in February 2007. “There is nothing in me that is a restrictionist whatsoever, and I realize that separates me from others who are against illegal immigration on the basis that there is too much immigration. I don’t believe that. I do believe that we are not in control of our immigration policies or what is happening in this country. And that leaves me in despair.”

The remark comes courtesy of David Sirota’s just released book: “The Uprising: An Unauthorized Tour Of The Populist Revolt Scaring Wall Street And Washington,” which documents the conflict between business interests, government policies and popular opinion on a variety of issues, from trade and the economy to immigration to Iraq.”*

Spanish-language daily newspaper Al Dia and the Greater Dallas Hispanic Chamber of Commerce (GDHCC) announced a new program to recognize a new generation of Latino leaders. The program will recognize 20 individuals from the Dallas-Fort Worth area whose contributions have had a positive impact on the local Hispanic community in the areas of community service, arts and culture, business and sports.”*

With one day to go during the May sweep period, Univision continued its competitive momentum by outdelivering at least one or more of the English-language broadcast networks, ABC, CBS, NBC, or FOX, on 26 out of 27 nights, or nearly every single night, among all Adults 18-34.

In Los Angeles, Univision’s KMEX-TV was the #1 station in the entire U.S., regardless of language, among all Adults 18-49. In addition, Univision stations in a number of key markets ranked #1 among Adults 18-34, Adults 18-49, Women 18-34, and Men 18-34.

According to the Nielsen Television Index (NTI), for the 10th consecutive sweep, Univision ranked as the 5^th most-watched broadcast network in primetime among Adults 18-49, for all viewers, regardless of language, beating all other broadcast and cable networks to get there.

Overview - During the May 2008 Sweep

–		With its all original, no repeat primetime programming, Univision had strong audience increases in overall primetime versus May 2007 Sweep
		– Adults 18-24 +29% (452,000 vs. 351,000)
		– Adults 18-34 +3% (1,225,000 vs. 1,189,000)
–		Thanks to a particularly strong line-up of hit novelas, primetime talk, and newsmagazine programs, Univision outdelivered ABC, CBS, NBC or FOX on nearly every single night since the start of the May 2008 sweep (26 out of 27 nights, or 96% of the time) among all Adults 18-34
–		While Univision showed impressive increases among young adult viewers, the English-language broadcast networks (ABC, CBS, NBC, FOX, CW, and MNT) combined primetime audience was down by -18% among Adults 18-34 and -25% among Adults 18-24 versus the May 2007 Sweep
–		Univision ranked #1 on 4 out of 27 nights among all Adults 18-34, beating all the English-language broadcast networks
–		Among all Adults 18-49, Univision beat ABC, CBS, NBC or FOX on 6 out of 27 nights, or 22% of the time during the May 2008 sweep period
–		Univision had an overall +64% and +47% advantage over the CW network among Adults 18-34 and Adults 18-49, respectively, for the May 2008 Sweep period, beating this network on every single night that it programs
–		Univision was the #5 broadcast network among Total Viewers 2+, Adults 18-49, Women 18-49, Men 18-49 and Teens 12-17
–		Univision was the #3 broadcast network among Adults 18-24 and Adults 18-34, beating CBS, NBC and CW
–		Univision delivered nearly four times more Total Viewers 2+ (3,610,000 vs. 988,000), Adults 18-49 (2,039,000 vs. 548,000) and over four times more Adults 18-34 (1,225,000 vs. 298,000) than Telemundo in primetime

Program Highlights - During the May 2008 Sweep

–		“Al Diablo Con Los Guapos” (Down With The Beautiful), the hit Univision novela, helped the network rank as the #1 broadcast network among all Adults 18-24 and Men 18-34 in the Monday to Friday 8pm-9pm hour and the #2 broadcast network among Adults 18-34, Women 18-34, Persons 12-34 (beating ABC, CBS, NBC, and CW)
–		“Fuego en la Sangre” (Burning for Revenge) made its debut on Monday, April 28 at 9pm and it was not only Univision’s biggest novela premiere telecast, but the novela also delivered a record-breaking premiere week performance for Univision
–		“Al Diablo Con Los Guapos” at 8pm and “Fuego en la Sangre” at 9pm both delivered more Adult 18-34 viewers than popular English-language primetime programs that included: “Rules of Engagement,” “Survivor: Micronesia,” “America’s Next Top Model-4,” “The Bachelor: London Calling”, “Ugly Betty,” “Without A Trace,” “CSI: NY,” “NCIS,” “Cold Case,” “Shark,” “Supernatural,” “Supernanny,” “Medium,” “Smallville,” “Gossip Girl,” “Beauty And The Geek-3″, and “One Tree Hill,” among others
–		Univision’s newsmagazine “Aqui y Ahora” (Here and Now) delivered its highest May sweep performance ever among Total Viewers 2+, Adults, Men and Women 18-34 and 18-49. Versus its May 2007 sweep performance, “Aqui y Ahora” increased its audience by strong margins among Total Viewers 2+ (+19%), Adults 18-34 (+17%), Men 18-34 (+21%), Women 18-34 (+13%), Adults 18-49 (+13%), Men 18-49 (+14%), Women 18-49 (+12%), Adults 18-24 (+36%) and Persons 12-34 (+11%)
–		Univision’s “Sabado Gigante” (Giant Saturday) increased viewership on Saturday nights in the May 2008 Sweep period vs. 2007 among key demographics that included: Total Viewers 2+ (+9%), Adults 18-34 (+7%), Men 18-34 (+18%), Men 18-49 (+5%), Adults 18-24 (+14%) and Persons 12-34 (+3%)
–		The May 16th grand finale of “Nuestra Belleza Latina 2008,” Univision’s reality/beauty competition, was the #1 program on broadcast television in the 10pm-11pm time period among Adults 18-34 (1.5 million). For the night, the finale was the #2 program on broadcast television among all Adults 18-34, regardless of language, behind only Univision’s “Fuego En La Sangre”
Source: Nielsen Media Research, NTI (04/24/2008-05/20/2008). Live+Same Day DVR Playback.

Locally, Univision stations enjoyed equally impressive May sweep results.

–		Univision stations posted the #1 ranking in primetime in the following markets:
		– Adults 18-34: Los Angeles, New York, Houston, Dallas, Phoenix, and San Francisco
		– Adults 18-49: Los Angeles, Houston, Dallas, and Phoenix
		– Women 18-34: Los Angeles, Houston, Dallas, and Phoenix
		– Men 18-34: Los Angeles, New York, Houston, Dallas, Phoenix, and San Francisco
–		Univision ranked #1 in Los Angeles during all of primetime among key demos: Total Viewers 2+, Adults 18-34, Adults 18-49, Adults 25-54, Women 18-34, Women 18-49, Women 25-54, Men 18-34, Men 18-49 and tied with KABC as #1 in Households
–		Among Adults 18-34, Univision posted 7 of the top 10 shows in primetime in Los Angeles, 7 of the top 10 in Houston, 8 of the top 10 in Dallas, and 8 of the top 10 in Phoenix
–		Univision’s hit primetime novela “Fuego en La Sangre” was the #1 primetime program among Adults 18-34, Adults 18-49, Women 18-34 and Women 18-49 in Los Angeles
–		Among Adults 18-34, “Fuego en La Sangre” outperformed top-rated English-language shows such as FOX’s “American Idol” and “Hell’s Kitchen,” and ABC’s “Dancing with the Stars” and “Grey’s Anatomy,” among others, in Los Angeles, Houston and Dallas
Source: Nielsen Media Research, NSI (Arianna), 04/24/2008-05/20/2008, average ratings, live data. “KMEX #1 station in the US” story is based on average impressions for the top 10 US DMAs, live data.
Daypart definitions: Primetime- ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT. Total day- Mon-Sun 6A-2A. Local news- based on Mon-Fri program average impressions for head-to-head newscasts only.

“*

Univision Communications Inc., the leading Spanish-language media company in the United States, today announced financial results for the first quarter ended March 31, 2008. For the first quarter, net revenue increased 5.8% to $458.8 million in 2008 from $433.7 million in 2007. Adjusted operating income before depreciation and amortization² increased 2.8% to $150.9 million in 2008 from $146.8 million in 2007. The company’s music recording and publishing business³ as well as certain non-core assets have been reported as discontinued operations for all periods presented and are not included in the above results.

Joe Uva, Chief Executive Officer, said, “I am pleased that Univision achieved another period of positive results with both our Television and Radio businesses substantially outperforming the broadcast industry. The Univision Network attracted more young adults than CBS to rank as the #4 network for the entire quarter among young adults, Univision Radio continues to deliver exceptional audience share growth and improvement in rank in key markets, and Univision Online forged important partnerships with CNET, the NFL and Verizon Wireless to leverage and build on its unmatched popularity among U.S. Hispanics.”

Uva continued, “Looking to the 2008-2009 Upfront, we feel confident in our competitive position. We are excited to bring the new ROI tool developed with Nielsen to the market, which will provide marketers with valuable television viewing data fused with purchase information to help accurately target consumers, maximize their advertising spending and grow their businesses.”

Andrew W. Hobson, Chief Financial Officer, said, “Our Television and Radio businesses continued to grow in the first quarter with our revenue growth significantly outperforming the overall broadcast industry.”

The following tables set forth the Company’s unaudited financial performance for the three months ended March 31, 2008:

Unaudited In millions		Three Months Ended March 31,
		Net Revenues				OIBDA4
		2008		2007		2008		2007
Television		$365.2		$340.9		$129.6		$119.4
Radio		85.8		83.4		22.0		26.4
Internet		7.8		9.4		(0.7)		1.0
Consolidated		$458.8		$433.7		$150.9		$146.8
2007 amounts represent a predecessor basis of accounting.

TELEVISION HIGHLIGHTS

Univision Network

The following table sets forth the total primetime audience and ranking of the country’s leading broadcast and cable television networks for the first quarter 2008, as measured by Nielsen’s National Television Index (NTI):

		Total U.S. Primetime Network Audience
		1st Quarter 2008
Rank*		Network		Adult 18-34 Avg. Audience (000)		Adult 18-49 Avg. Audience (000)
1		FOX		3,232		7,161
2		ABC		1,336		3,308
3		NBC		1,284		3,339
4		UNIVISION		1,163		1,990
5		CBS		1,147		3,274
6		TBS		692		1,176
7		CW		639		1,153
8		USA		556		1,229
9		MTV		490		630
10		CMDY		475		707
Source: Nielsen Media Research, NTI, 12/31/07-03/30/08 Live+SD data. Primetime defined as M-Sa 8-11p, Su 7-11p. *By Adults 18-34

The Univision Network out delivered CBS to rank as the #4 network in the country in primetime among Adults 18-34 in the first quarter, as measured by Nielsen’s NTI. In the first quarter, Univision delivered more viewers than either ABC, CBS, NBC or FOX on nine out of every 10 nights – or more than 90% of the time – in primetime among Adults 18-34. Among Adults 18-49, Univision ranked as the #5 network in the country in primetime and delivered more 18-49 year old viewers than either ABC, CBS, NBC or FOX on one out of every three nights in the first quarter. Univision maintained its strong results on Friday nights in the first quarter, ranking as the #1 network for the entire night on more than 75% of the Fridays in the quarter among Adults 18-34.

During the first quarter, Univision’s blockbuster novela “Al Diablo con Los Guapos” (“Down With the Beautiful”) propelled the network to the #2 spot among all networks in the country during the highly competitive 8:00 p.m. – 9:00 p.m. weeknight hour among Adults 18-34. Univision also broadcast the most-watched “Premio Lo Nuestro” awards show in its history during the quarter, reaching 12 million total viewers and increasing Adult 18-34 viewership 11% over last year. In addition, underscoring the importance of Univision’s weeknight network news to Hispanic Americans, “Noticiero Univision” achieved a record-breaking audience level of 1.3 million Adults 18-49, representing a viewership increase of 5% over first quarter last year while the other major network evening news programs experienced an average decline in viewership of 7%.

Locally, during the 2008 first quarter, Univision stations were ranked as the #1 station in any language in primetime among Adults 18-34 in Los Angeles, Houston, Fresno and Bakersfield. Univision’s primetime novela block outdelivered the competition among Adults 18-49 in Los Angeles, Houston, Fresno and Bakersfield. In total day, Univision stations were ranked as the #1 station in any language in Los Angeles, Houston, Dallas, Fresno, Austin and Bakersfield among Adults 18-34 and in Los Angeles, Houston, Fresno and Bakersfield among Adults 18-49.

TeleFutura Network

TeleFutura continued its viewership growth in the 2008 first quarter, increasing its primetime audience 6% among Adults 18-34 and 3% among Adults 18-49, and its total day audience 13% among Adults 18-34 and 5% among Adults 18-49, compared to first quarter last year. During the first quarter, TeleFutura was the #2 Spanish-language network, behind only Univision, in weekday daytime, weekend daytime, early morning and late fringe among Adults 18-34, Adults 18-49 and Persons 2+. Additionally, TeleFutura’s primetime movie block increased its popularity, growing its audience 11% among Adults 18-34 and 10% among Adults 18-49, compared to first quarter last year.

Locally, during the 2008 first quarter, TeleFutura stations were ranked as the #2 Spanish-language stations in primetime among Adults 18-34 in Chicago, Houston, San Antonio and Sacramento, and among Adults 18-49 in Los Angeles (tie), Chicago, Houston, San Antonio, Sacramento and Tucson (tie). In total day, TeleFutura stations were ranked as the #2 Spanish-language station among Adults 18-34 in Los Angeles, Chicago, Houston, Dallas, San Antonio, Sacramento, Fresno (tie), Austin (tie), Tucson (tie) and Bakersfield, and among Adults 18-49 in Los Angeles, Chicago, Houston, Dallas, San Antonio, Phoenix (tie), Sacramento, Austin (tie), Tucson (tie) and Bakersfield (tie).

Galavisión Network

The Galavisión Network delivered its strongest ever first quarter performance in primetime and total day, achieving audience increases of 14% in primetime and 17% in total day among Adults 18-49 compared to first quarter last year. Galavisión remained the #1 Spanish-language cable network among U.S. Hispanics during the quarter, attracting nearly double the Adult 18-49 audience of its closest competitor among the other individually rated Spanish-language cable networks in primetime.

RADIO HIGHLIGHTS

Univision Radio’s net revenue grew 2.9% in the first quarter of 2008, compared to an average decline of 4.8% in the markets we operate in according to Miller Kaplan. In the Arbitron Winter 2008 book, Univision Radio’s outstanding programming and effective cross promotion with Univision’s local television stations resulted in audience share growth and improvement in rank among Adults 18-34 and Adults 25-54 in key markets. In Los Angeles, Univision Radio maintained its leadership position with KLVE and KSCA ranking as the #1 and #2 stations in the market respectively, among Adults 25-54. Univision Radio’s New York station cluster posted notable audience share increases of 14% among Adults 18-34 and 38% among Adults 25-54, compared to the same period last year. In San Francisco, KSOL maintained its #1 ranking in the market among Adults 18-34. Additionally, Univision Radio had the #1 station among Adults 18-34 and Adults 25-54 in Dallas, Phoenix, and Puerto Rico.

INTERNET HIGHLIGHTS

Univision Online unique visits increased by 16% compared to the first quarter last year. In addition, video streams increased 68% in the quarter compared to a year ago, driven by streamlined usage features and the recent launch of the site’s new video portal. During the first quarter, Univision.com announced a partnership with CNET to provide Univision.com users with access to a special mini-site for product reviews, breaking news about technology and original videos to help Spanish-speakers navigate and learn about today’s digital world. Additionally, Univision Online announced a partnership with the National Football League to jointly manage and operate NFLatino.com, powered by Univision.com, the official Spanish-language website of the NFL.

“*

El músico brasileño Caetano Veloso se quejó hoy porque sus discos disminuyeron el ritmo de ventas a raíz del acceso a la difusión de música gratis en Internet, aunque aclaró que ya bajó de la web el disco de Radiohead.

“Estamos ganando mucho menos dinero. Los discos no se venden. Y no sólo los míos, tambien los de quienes graban mis canciones. Pero es normal, las cosas cambian y otras cosas aparecen”, dijo Veloso al diario O Globo.”*

Featuring a “dream team” of Spanish-language television’s hottest leading stars, the 9:00 pm novela debuted with the biggest average audience ever among Total Viewers 2 plus (5,290,000), Adults 18-49 (3,140,000), Men 18-49 (1,400,000), and Women 18-49 (1,740,000) in the network’s history, outdelivering the premieres of previous record-breaking novelas as “Amor Real,” “La Fea Más Bella,” “Rubí,” and even its current 8pm hit and previous record-holder “Al Diablo con los Guapos.” “*

While previous studies have looked exclusively at gestational diabetes (diabetes that develops during pregnancy, then usually disappears after the baby is born), this is the largest and most diverse study to examine pre-pregnancy type 1 and type 2 diabetes, which is more dangerous than gestational diabetes and potentially harder to treat, as well as gestational diabetes.

Researchers at Kaiser Permanente’s Department of Research & Evaluation in Pasadena looked at 175,249 women who gave birth in 11 Kaiser Permanente hospitals in Southern California between 1999 and 2005. Researchers found that there were twice as many births to women with diabetes in 2005 as there were in 1999. Fifty-two percent of the women in the study were Hispanic, 26 percent were White, 11 percent were Asian/Pacific Islanders and 10 percent were African-American.”*

The National Association of Hispanic Publications today announced that last week’s 23rd Annual Conference & Business Exposition held in Atlanta, Georgia was a major success delivering attendees and exhibitors a focused event that provided concrete lessons learned and best practices for Hispanic newspapers and information publishers, editors, journalists and media professionals. Now in its twenty-third year, the event produced strong attendance, attracting leading industry professionals from around the world.

The Conference, co-chaired by Judith Martinez-Sadri, Co-founder and Editor of Atlanta Latino Newspaper, and Lino Dominguez, former publisher of Mundo Hispanico featured many great forums for sharing and learning about the latest newspaper and information technologies, marketing strategies and web publishing concepts. Highlights of the event included the Publisher’s Best Practices Roundtable, a case study and analysis of industry innovation featuring Lupita Colmenero, publisher of El Hispano News Dallas; Hernan Guaracao, publisher of Al Dia Philadelphia; and Adan Guerrero of La Frontera McAllen, discussing the future of Hispanic news media, content strategies and technology; The Immigration Day Luncheon sponsored by Cox Newspaper and moderated by Anibal Torres, publisher of Mundo Hispanico in Atlanta; “Hispanic Print in a Digital World” a strategic briefing by Alicia Morga, Founder & CEO of Consorte Media; and “The New World of Hispanic Print: Thinking for Business Success” by Monica Lozano, publisher of La Opinion and senior vice president ImpreMedia LLC which explored the keys to success for professionals and leaders in the Hispanic media business.

“NAHP helps me keep my focus. With the many downward trends in the general newspaper market, it is easy to lose sight of the fact that the Hispanic newspaper market is different. We are growing in readership and circulation,” said Fanny Miller, of El Latino Newspaper in San Diego. Robert Bard, publisher of LatinaStyle Magazine, thought the Publisher’s Best Practices Roundtable was best. “The presenters were very knowledgeable and did a great job of sparking ideas. Also, it was great to network with other participants and see what they were doing in the way of marketing and new products,” he said.

The conference featured numerous networking events, including a welcome reception hosted by Atlanta Latino Newspaper and sponsored by Chivas at the historic Fox Theatre, a special evening at the New World of Coca-Cola Museum at Pemberton Place sponsored by the Coca-Cola Company, the 23rd Annual Gala Reception sponsored by Miller Brewing Company, and the Gala Dinner sponsored by Wal-Mart Stores, Inc. The closing Fiesta was sponsored by Anheuser Busch. Education session sponsors included the U.S. Army, Univision, General Motors, Georgia Hispanic Chamber of Commerce, and Cox Newspapers. Continental Airlines served as the official airline of the 23rd Annual NAHP Conference and Business Exposition.

“This year’s conference was outstanding. Our presenters offered dozens of new, innovative ideas and this year’s exhibitors showcased truly great products and services,” said NAHP National President Clara Padilla Andrews, who is also publisher of El Hispanic News in Portland, Oregon. She added “The 24th Annual Conference planning committee will be led by Jose Luis B. Garza of El Periodico USA of McAllen, Texas and we are now looking for speakers for the 2009 event.” Speaker recommendations or proposals may be sent via e-mail to memberservices@nahp.org

“We recognize that Hispanic newspaper and information publishers have their own unique set of marketing challenges and content requirements,” said Martinez-Sadri. “With that in mind, we built this year’s event to provide newspapers and their publishers with solid, hard-hitting discussions, roundtables and networking sessions around real-world best practices.”

The association honored Jose Zepeda, publisher of El Aviso Newspaper of Huntington Beach, California, by selecting him for the prestigious NAHP Lifetime Achievement Award. NAHP also recognized Eddie Escobedo, founder and publisher of El Mundo Nevada with a Presidential Award and Wal-Mart Stores was named Corporation of the Year in recognition of their longstanding support of Hispanic media and the communities they serve. The NAHP Presidential Award honorees are recognized for their outstanding service to the Hispanic and Spanish-Language publishing industry and to the association. Zepeda had served on the association’s board of directors and been an active contributor to many of the association’s initiatives and events.

Two NAHP member firms received the 2008 NAHP Technology Award sponsored by The Home Depot and the Miller Brewing Company. The award comes as a grant and provides $5,000 in funding for the acquisition of publishing and advertising sales technology. The 2008 Miller Brewing Company Technology Award went to Luis Eduardo Baron, publisher of the weekly newspaper 7 Dias, of Tampa, Florida. The Home Depot Technology Award went to Martha Gonzalez, publisher of the weekly newspaper La Prensa de Chicago, Chicago, Illinois.

NAHP also elected new Regional Directors including Filiberto Fernandez of Casa Y Hogar, Larchmont, New York for Region 1; Adan Guerrero of La Frontera, McAllen, Texas, for Region 4; and Fanny Miller of El Latino in San Diego, California for Region 7. They join re-elected Regional Directors Judith Martinez-Sadri, Atlanta Latino Newspaper, Atlanta, Georgia for Region 2; Dolores Sanchez of El Central Newspaper, Detroit, Michigan for Region 3; Fernando Aceves of Viva Spanish Newspaper, Toppenish, Washington for Region 5; and Jaime Larios of El Observador in San Jose, California for Region 6. “*

The Association of Hispanic Advertising Agencies (AHAA) has formed a new advisory council to work with Arbitron Inc. on the rating company’s Portable People Meters.

New York-based Arbitron (NYSE: ARB) is working on an initiative to replace its traditional diary-based radio audience measuring system with an electronic device called the Portable People Meter.”*

casa y HOGAR announced they will begin distributing their magazine in Philadelphia, Pennsylvania by AL DIA. Filiberto Fernandez, Publisher of casa y HOGAR, and Hernan Guaracao, Publisher of AL DIA, made the announcement jointly. “*

ImpreMedia, the No.1 Hispanic news and information company in the United States in online and print, today announced that it will be the primary content provider for the new MySpace Latino Community, “TodoFútbol.” The TodoFútbol soccer community will feature up-to-the-minute information on the favorite U.S. and Latin American soccer teams and analysis from famous soccer experts on Latin championships and the most important games of the week. Through this strategic media partnership, impreMedia will be able to tap into the existing base of more than nine million Hispanic users on MySpace and more than one million registrants on the MySpace Latino beta site, according to MySpace. ImpreMedia content will link directly to impreMedia and its publications’ websites.

“We have chosen to partner with impreMedia because they have one of the brightest networks of reporters and talent covering the sports community and have proven to deliver the most original content that truly reflects the Latino perspective. This partnership represents a tremendous opportunity for the Hispanic audience to access impreMedia’s digital publications, the fastest growing digital marketplace exclusively for the Hispanic community,” said Victor Kong, vice president and managing director of MySpace Latino. “We handpicked our content providers based on their reputation and engagement within the Hispanic community and feel that impreMedia’s original content and brand power is a great match for our new platform.”

With proven success in online and print media and owning such leading newspapers as La Opinión, impreMedia continues to bolster its commitment to being the premier Hispanic news and information company and to reaching the fast growing Hispanic youth segment by partnering with the world’s most popular social network. In addition to La Opinion, impreMedia owns 24 print and online publications including El Diario La Prensa, Hoy Nueva York, La Raza, Vista and La Vibra, making the company the nation’s largest Hispanic newspaper publisher with its publications reaching 17 markets representing 66% of the U.S. Hispanic population. More than 40% of U.S. Hispanic adults use an impreMedia product each month.

“We are thrilled to be a part of the new MySpace Latino Community which is dedicated to serving this highly important audience with customized Latino content and programming,” said Arturo Duran, CEO of impreMedia Digital. “As impreMedia endeavors to celebrate the Latino culture and continues to be culturally relevant for the U.S. Hispanic community, the opportunity to be a part of this groundbreaking digital environment from launch is significant as services expand and tailor their offerings to reach the dynamic and growing U.S. Hispanic market.”

Along with their current news, impreMedia will be contributing original commentary and insights. The TodoFútbol MySpace Latino Community (latino.myspace.com/todofutbol) will provide real-time sports and soccer headlines, offer features that go behind the news, and feature expert analysis by some of the Hispanic world’s leading soccer pundits in a segment aptly named “Por el Experto.”

The media partnership with impreMedia will kick start the TodoFútbol community, offering users of MySpace Latino editorial information on U.S. and Latin America’s most prominent soccer leagues, as well as cross media promotions. ImpreMedia will continue to provide content to the TodoFútbol Sports Community when the MySpace Latino Community is officially launched.

ImpreMedia previously worked with MySpace as the official Spanish-language communicator for the ongoing series of Presidential Dialogue events hosted by MySpace and MTV, the leading global youth brand. ImpreMedia’s youth-oriented, Hispanic entertainment magazine and website, LaVibra.com, streamed the live, candid conversations between each leading presidential candidate and America’s Spanish-speaking youth.

“*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

Byram Healthcare, Inc., a leading provider of integrated clinical solutions and medical supplies, announced today the national launch of its Latino Diabetes Program.

The Byram Latino Diabetes Program provides high-quality, cost-effective care to the U.S. Latino population with diabetes. The program removes language barriers for Spanish-speaking patients by providing all communications in Spanish, ongoing diabetes educational support and reimbursement capabilities that are delivered by a dedicated team of Spanish-speaking experts. The program and its components facilitate access to quality diabetes care and improved patient outcomes.

Features of the Latino Diabetes Program include: dedicated phone lines that connect the patient directly to Latino customer service centers located throughout the U.S., Spanish medication labels and clinical instructions, bilingual diabetes educators and support lines, and Spanish-speaking coordinators that place follow-up calls to assess patients’ ongoing needs. All interactions are conducted in Spanish including new patient set-up, reordering, reimbursement and the Byram Diabetes Education Careline. The Byram Latino Diabetes Program also offers full prescriptive services in 16 states.

Byram’s introduction of its Latino Diabetes Program comes at the conclusion of a pilot program conducted in California, where according to 2006 U.S. Census Bureau statistics, 35.9 percent of the California population is Latino. Nationally, this group comprises 14.8 percent of the total U.S. populace.

Byram developed its program based on a clear understanding of changing U.S. demographics. There is a high incidence rate for diabetes among the Latino population at 2-4 times that of non-Latino Caucasians. Research has shown that there is an early onset of diabetes among Latinos but with early intervention better outcomes can be achieved.

“Until now, language has been a barrier to accessing the highest quality of care. During the past 12-18 months, Byram has focused on developing clinical programs targeted at specific chronic conditions and demographics. The Latino Diabetes Program is just one example of the specialty programs we have introduced to the healthcare community,” noted Richard M. Smith, President and Chief Executive Officer at Byram.

“For the Latino population with diabetes, we identified a void in the marketplace and recognized the need for a culturally relevant program that would address this growing demographic. Our goal is to facilitate improved access, provide quality patient care, and reduce costs for payors and the out-of-pocket expenses for patients. This is about more than just providing medical supplies, it is our firm commitment to the Latino community. We have created an organization within Byram dedicated to serving the Latino patient with diabetes. Our team consists of highly trained Spanish-speaking customer service professionals and reimbursement experts who are skilled in navigating the reimbursement landscape. Diabetes education and ongoing support are important components of our program,” Smith concluded.

Julie Altwies, Vice President, who heads Byram’s Diabetes Marketing Team, added: “Byram’s Latino-focused program has been well received by many of our health plan customers because a significant percentage of the lives we cover are represented by the Latino population. There is a real demand for programs like this, which remove the obstacles Latino patients may face when attempting to access high-quality care. Our payor clients have noted that this program has been extremely beneficial in terms of enhancing their offering and expanding the quality of services afforded to their members. This program is truly making a difference.”

According to the American Diabetes Association, one in two minorities born in the year 2000 will develop diabetes during their lifetime if present trends continue. This presents significant challenges to an already burdened U.S. Healthcare system. Programs targeted to meet these challenges and provide solutions will be critical in the future.

Founded 40 years ago, White Plains, N.Y.-based Byram Healthcare is a leading provider of medical supplies. The company fills more than one million patient orders annually, serves 300,000 patients and through its various managed care contractual relationships, reaches 115 million covered lives from six distribution and 10 customer call centers located across the country. Byram Healthcare is recognized for its clinical support programs that include the diabetes, wound care, ostomy, urological, incontinence and enteral nutrition areas. These complementary programs are designed to improve access, quality of care, and reduce costs.”*

*From: http://www.businesswire.com/
Traducido: usando Google o Altavista/Babel Fish

Breast-feeding appears to be protective against development of type 2 diabetes in youth of 3 ethnic groups, mediated in part by current weight status in childhood, according to the results of a study reported in the March issue of Diabetes Care.

“Among adults, breast-feeding in infancy has been associated with reduced risk of type 2 diabetes, but little is known regarding the potential beneficial effect of breast-feeding on the development of type 2 diabetes in adolescence,” write Elizabeth J. Mayer-Davis, PhD, from the University of South Carolina in Columbia and colleagues from The SEARCH for Diabetes in Youth Case-Control Study. “We hypothesized that youth with type 2 diabetes would be less likely to have been breast-fed compared with nondiabetic control youth and that this finding would be consistent across three race/ethnic groups of non-Hispanic whites, African Americans, and Hispanics and independent of maternal diabetes status. Further, we explored whether current BMI [body mass index] would account for any of the observed protective association.”"*

*From: http://www.medscape.com
Traducido: usando Google o Altavista/Babel Fish

A Mexican program called “Al Diablo con los Guapos” is off to a big start in the U.S. this year on the Spanish-language channel Univision. The show is one of the top-rated in the 18-34 demographic among Spanish-language viewers, according to Nielsen. Some airings have draws more than 5 million viewers each night–at times, besting such shows as the CW’s “America’s Next Top Model.”

Roughly translated, “Al Diablo con los Guapos” reads “To Hell With the Handsome.” The show is a telenovela, essentially a soap-opera-style miniseries. It tells the tale of a tumultuous romantic relationship between an orphaned girl and a rich boy.

The show already had an audience from its run starting last year on Mexican television station La Canal De Estrellas. But its arrival in in the U.S. on Univision was the network’s biggest debut ever, according to the company. It continues to be Univision’s most popular program.”*

*From: http://blogs.wsj.com
Traducido: usando Google o Altavista/Babel Fish

With one day to go in this all important February sweep period, Univision ranks as the #4 broadcast network in primetime beating CBS and CW among Adults 18-34. It also ranked as the #1 network on three nights, and outdelivered ABC, CBS, NBC or FOX on 25 out of 27 nights, or 93% of the sweep period for the same demo, and 10 out of 27 nights, or 37% of the time among Adults 18-49.

According to the Nielsen Television Index (NTI), Univision has also once again ranked as the 5^th broadcast network in primetime among Adults 18-49, that’s for all viewers, not just Hispanic — beating the other broadcast and cable networks to get there.

In addition, Univision had the youngest median age (tied with Azteca America) among all broadcast networks in primetime:

Network	Median Age(a)
UNIVISION	33
AZTECA	33
TELEFUTURA	34
CW	35
TELEMUNDO	36
FOX	43
MNT	44
ABC	49
NBC	49
CBS	53

Univision’s powerhouse primetime lineup of blockbuster novelas, evening talk, investigative newsmagazine, sports and musical specials was instrumental in cementing its position amongst the Big 5 broadcast networks.

Program Highlights

-- The extraordinary popularity of its 8pm novela "Al Diablo con los
   Guapos" (Down with the Beautiful) helped Univision rank as the
   country's #2 network beating ABC, CBS, NBC and CW for the
   Monday-Friday 8 p.m.-9 p.m. time period among Adults 18-34 (1.7
   million), Teens 12-17 (392,000) and Kids 2-11 (871,000).

-- All five weekni