http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Wed, 25 Nov 2009 23:04:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2009/11/20/la-ene%e2%80%a2be%e2%80%a2a-nba-campaign-targeting-latinos-is-making-big-esplashes/ http://www.hispanictips.com/2009/11/20/la-ene%e2%80%a2be%e2%80%a2a-nba-campaign-targeting-latinos-is-making-big-esplashes/#comments Fri, 20 Nov 2009 17:15:30 +0000 Tomas http://www.hispanictips.com/?p=68108 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=68108 0 http://www.hispanictips.com/2009/11/16/on-monday-november-16-the-clorox-company-will-launch-a-new-tv-campaign-for-the-hispanic-market-created-by-alma-ddb-in-which-pine-sol-will-put-four-traditional-cleaning-fragrances-to-really-work-so-t/ http://www.hispanictips.com/2009/11/16/on-monday-november-16-the-clorox-company-will-launch-a-new-tv-campaign-for-the-hispanic-market-created-by-alma-ddb-in-which-pine-sol-will-put-four-traditional-cleaning-fragrances-to-really-work-so-t/#comments Mon, 16 Nov 2009 17:48:09 +0000 Tomas http://www.hispanictips.com/2009/11/16/on-monday-november-16-the-clorox-company-will-launch-a-new-tv-campaign-for-the-hispanic-market-created-by-alma-ddb-in-which-pine-sol-will-put-four-traditional-cleaning-fragrances-to-really-work-so-t/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67496 0 http://www.hispanictips.com/2009/11/09/stanley-works-launches-its-hispanic-marketing-campaign-to-help-grow-skills-and-build-knowledge-among-hispanics-in-the-trades/ http://www.hispanictips.com/2009/11/09/stanley-works-launches-its-hispanic-marketing-campaign-to-help-grow-skills-and-build-knowledge-among-hispanics-in-the-trades/#comments Mon, 09 Nov 2009 20:53:04 +0000 Tomas http://www.hispanictips.com/?p=66469 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66469 0 http://www.hispanictips.com/2009/11/05/build-a-word-of-mouth-campaign/ http://www.hispanictips.com/2009/11/05/build-a-word-of-mouth-campaign/#comments Thu, 05 Nov 2009 18:10:23 +0000 Tomas http://www.hispanictips.com/2009/11/05/build-a-word-of-mouth-campaign/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66062 0 http://www.hispanictips.com/2009/11/02/the-department-of-homeland-security-dhs-u-s-citizenship-and-immigration-services-uscis-has-selected-interactive-agency-sensis-to-launch-a-targeted-advertising-campaign-to-increase-participation/ http://www.hispanictips.com/2009/11/02/the-department-of-homeland-security-dhs-u-s-citizenship-and-immigration-services-uscis-has-selected-interactive-agency-sensis-to-launch-a-targeted-advertising-campaign-to-increase-participation/#comments Mon, 02 Nov 2009 17:12:47 +0000 Tomas http://www.hispanictips.com/?p=65742 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65742 0 http://www.hispanictips.com/2009/10/09/the-boy-scouts-are-making-their-debut-%e2%80%9cen-espanol%e2%80%9d-with-an-advertising-campaign-and-a-soon-to-come-spanish-language-scout-handbook-intended-to-draw-latinos-to-the-ranks-of-the-nearly/ http://www.hispanictips.com/2009/10/09/the-boy-scouts-are-making-their-debut-%e2%80%9cen-espanol%e2%80%9d-with-an-advertising-campaign-and-a-soon-to-come-spanish-language-scout-handbook-intended-to-draw-latinos-to-the-ranks-of-the-nearly/#comments Fri, 09 Oct 2009 16:24:19 +0000 Tomas http://www.hispanictips.com/?p=63907 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=63907 0 http://www.hispanictips.com/2009/09/30/american-pet-products-association-appa-launches-pets-add-life-psa-campaign-in-spanish/ http://www.hispanictips.com/2009/09/30/american-pet-products-association-appa-launches-pets-add-life-psa-campaign-in-spanish/#comments Wed, 30 Sep 2009 16:52:01 +0000 Tomas http://www.hispanictips.com/?p=62830 American Pet Products Association (APPA) President Bob Vetere announced today the organization is offering all Hispanic TV stations across the country a public service announcement campaign called Pets Add Life (PAL) which demonstrates the joys and health benefits derived from having pets.

Hispanics are one of the fastest growing groups in the country yet, according to APPA's 2009-2010 National Pet Owners Survey, Hispanics own pets at a much lower rate than other demographic groups.

Numerous scientific studies have found that pets are actually good for our health as they help fight depression, lower blood pressure, reduce stress and prevent heart disease. All of these health benefits pets provide can help lower health care costs for people. Studies have also found that having a dog can help humans stick to healthy exercise routines. The Pets Add Life campaign aims to let Hispanics know that pets are a daily dose of good health and happiness. The campaign also highlights the most popular benefits of pet ownership -- that pets provide companionship, love, company and affection to their owners and they are fun to watch and have in the house.

"The Hispanic population is an important group in our country's demographic make-up and we want to make sure that Spanish speaking Americans have access to the same valuable information about pets," said Vetere. "That's why we have translated all the materials in the Pets Add Life campaign including these three thirty-second TV spots in hopes that the Hispanic audience who sees them will find the spots entertaining and helpful at enhancing their health, lives and happiness."

Information on responsible pet ownership including picking the right pet for you and your family can be found on the fully translated PAL website, http://www.petsaddlife.org/pal_es/.

The PAL campaign was created and launched by APPA in English in 2005 to promote the many benefits of pet ownership, thus driving increased adoption of pets and responsible ownership of pets. PAL includes three thirty-second TV spots, regular pet news segments, a brochure, a print advertising campaign, web links, a poster, and other promotions. The campaign has been hugely successful in reaching the country's top markets on English TV stations including Los Angeles, Washington, DC and Houston.

For more information visit http://www.petsaddlife.org/pal_es/ or contact Kerry Sutherland at MassMedia, 775.322.0755 or Kerry@massmediacc.com for more information.

The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1052058
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1052065
Embedded Video Available: http://www2.marketwire.com/mw/release_html_b1?release_id=531839

Media Contact:
Kerry Sutherland
(775) 322-0755
Kerry@massmediacc.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62830 0 http://www.hispanictips.com/2009/09/22/kingsford%c2%ae-launches-hispanic-campaign-targeting-soccer-fans-on-espn-deportes/ http://www.hispanictips.com/2009/09/22/kingsford%c2%ae-launches-hispanic-campaign-targeting-soccer-fans-on-espn-deportes/#comments Tue, 22 Sep 2009 16:30:28 +0000 Tomas http://www.hispanictips.com/2009/09/22/kingsford%c2%ae-launches-hispanic-campaign-targeting-soccer-fans-on-espn-deportes/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=61932 0 http://www.hispanictips.com/2009/09/09/novamex-sigma-foods-join-abastotm-magazine-advertisers/ http://www.hispanictips.com/2009/09/09/novamex-sigma-foods-join-abastotm-magazine-advertisers/#comments Thu, 10 Sep 2009 00:22:37 +0000 Tomas http://www.hispanictips.com/?p=60736 Abasto magazine announced today that Novamex and Sigma Foods, two of the largest manufacturers and distributors for Hispanic foods, have signed contracts with the publication. Their advertising campaigns launched in Abasto's July 2009 issue.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090908/CL71985)


"Novamex decided to advertise in Abasto because it is the best and most efficient way to communicate to Hispanic food businesses across the country," says Kevin Rose, Novamex Director of Sales for the Eastern United States. "We have a wide range of products that will help retail outlets and restaurants grow their businesses and we wanted one place where we could reach them all.

"We thought it was a smart move to leverage Abasto's ability to reach over 41,000 professionals working in the U.S. Hispanic food industry," Rose added. "We've already seen a significant response from our first ads, so we are more than satisfied."

Novamex is the leading marketer and distributor of Mexican brands such as Jarritos, Sangria Senorial, Sidral Mundet, Mineragua, Zuko, D'Gari, Camaronazo, Chachitos, Cholula and Chocolate Ibarra.

Sigma Foods has also chosen to advertise in Abasto. Sigma Foods is a leader in the U.S. that specializes in providing Hispanic consumers with refrigerated and frozen foods across the country, with brands that include FUD and La Villita.

The idea for Abasto magazine came from entrepreneur Dan Calhoun, principal of Hispanic Marketing Consultants. Calhoun says, "We knew there was a communication gap in the marketplace - tens of thousands of Hispanic food entrepreneurs didn't have access to the bigger manufacturers, and vice versa.

"So we decided to build a community of commerce for this market segment," Calhoun continues. "We're gratified that powerhouses like Novamex and Sigma Foods share our vision and see the advantage of extending their brands to a broader market."

Abasto is the first and only magazine to help Hispanic food entrepreneurs grow their businesses to greater profitability. Written in Spanish, Abasto provides rich insight and important news on a monthly basis. In addition, the magazine provides a larger network of suppliers, which helps increase sales for every member of the Abasto community. Updates are also available online. Visit AbastoOnline.com

For more information, contact Abasto's Editor In Chief Francisco Camara-Riess at editor@abasto.us or 877.817.3674 ext 202.

For advertising opportunities, contact Danny Gelatt at dannyg@abasto.us or 877.817.3674 ext 203

Abasto Magazine, P.O. Box 20577, Winston-Salem, NC 27120-0577, www.AbastoOnline.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=60736 0 http://www.hispanictips.com/2009/08/16/advertisers-aiming-dollars-at-hispanics-companies-target-spanish-media-community-events/ http://www.hispanictips.com/2009/08/16/advertisers-aiming-dollars-at-hispanics-companies-target-spanish-media-community-events/#comments Mon, 17 Aug 2009 00:00:17 +0000 Tomas http://www.hispanictips.com/?p=58380 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=58380 0 http://www.hispanictips.com/2009/08/10/espn-deportes-launches-its-first-sportscenter-ad-campaign/ http://www.hispanictips.com/2009/08/10/espn-deportes-launches-its-first-sportscenter-ad-campaign/#comments Mon, 10 Aug 2009 22:42:07 +0000 Tomas http://www.hispanictips.com/?p=57933 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=57933 0 http://www.hispanictips.com/2009/08/06/boost-mobile-is-running-a-new-integrated-marketing-campaign-that-reaches-out-to-a-hispanic-audience-the-new-campaign-is-an-extension-of-the-%e2%80%9csin-abusos%e2%80%9d-campaign-which-launched-back/ http://www.hispanictips.com/2009/08/06/boost-mobile-is-running-a-new-integrated-marketing-campaign-that-reaches-out-to-a-hispanic-audience-the-new-campaign-is-an-extension-of-the-%e2%80%9csin-abusos%e2%80%9d-campaign-which-launched-back/#comments Thu, 06 Aug 2009 21:20:20 +0000 Tomas http://www.hispanictips.com/2009/08/06/boost-mobile-is-running-a-new-integrated-marketing-campaign-that-reaches-out-to-a-hispanic-audience-the-new-campaign-is-an-extension-of-the-%e2%80%9csin-abusos%e2%80%9d-campaign-which-launched-back/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=57768 0 http://www.hispanictips.com/2009/07/20/fifth-third-bank-has-launched-a-marketing-campaign-tailored-to-the-growing-hispanic-population-in-certain-markets-the-campaign-is-entitled-las-cosas-que-hacemos-por-los-suenos-or-the-things/ http://www.hispanictips.com/2009/07/20/fifth-third-bank-has-launched-a-marketing-campaign-tailored-to-the-growing-hispanic-population-in-certain-markets-the-campaign-is-entitled-las-cosas-que-hacemos-por-los-suenos-or-the-things/#comments Mon, 20 Jul 2009 18:49:15 +0000 Tomas http://www.hispanictips.com/?p=56816 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=56816 0 http://www.hispanictips.com/2009/07/14/farmers-insurance-emphasizes-right-fit-coverages-for-consumers-in-new-ad-campaign-featuring-renown-actordirector-edward-james-olmos/ http://www.hispanictips.com/2009/07/14/farmers-insurance-emphasizes-right-fit-coverages-for-consumers-in-new-ad-campaign-featuring-renown-actordirector-edward-james-olmos/#comments Tue, 14 Jul 2009 20:46:58 +0000 Tomas http://www.hispanictips.com/?p=56526 "Farmers Insurance Group announced today it has launched its latest Hispanic advertising campaign titled "Force Field" that includes TV, radio and rich media - all produced by U.S. Hispanic Agency of Record Accentmarketing.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080605/LATH062)

"'Force Field' is a visual representation of finding the right fit when it comes to providing individualized insurance coverage that's right for each person," explained Luisa Acosta Franco, Farmers Vice President of Multicultural Marketing. "The visuals allow consumers to quickly capture a message of personalized protection and demonstrates different ways that getting the wrong insurance coverage can be ineffective, insufficient, excessive, or over-priced."

Continuing in his role as Farmers Insurance Hispanic spokesperson, Edward James Olmos assures viewers in "Force Field" that Farmers agents go through some of the best training in the industry, so customers can rest assured that their Farmers coverage will be right for them.

"At Farmers, we strive to offer our customers the peace of mind associated with knowing that their insurance coverage is right for them and we achieve this by providing our agents exclusive training at our award-winning University of Farmers," said Acosta-Franco.

Based on the right fit concept from "Force Field", the radio campaign includes :30 and :60 second versions while the digital campaign is composed of rich media banners that include user-activated banners, videos banners and expandable video boards, that will direct consumers to Farmers' in-language website, www.segurosfarmers.com.

"The 'force field' spot makes an impact and uniquely illustrates Farmers' 'right fit' coverage. It sets Farmers apart from the competition and shows that Farmers' highly trained agents deliver on personalized insurance and 'tranquilidad'," said Alice Rivera, VP Group Account Director, Accentmarketing.


Details of "Force Field" TV Spot:
-- Title: "Force Field"
-- Agency: Accentmarketing
-- Client: Farmers Insurance
-- Length of Spot: 30-seconds (:25 / :15 versions available)
-- Launch Date: July 6, 2009
-- Markets where it will air: National
-- Associate Creative Director: Peter Sanchez
-- Senior Copy Writer: Maite Garcia
-- VP, Account Group Director: Alice Rivera
-- Account Director: Emily Preciado-Fonseca
-- Executive Producer: Rudy Leschhorn
-- Production House: Weird Pictures
-- Director: Martin Weisz

About Farmers
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at www.farmers.com.

About Accentmarketing
Established in 1994, Accentmarketing (accentmarketing.com) is a full-service Hispanic marketing communications agency with offices in Miami, Los Angeles and Detroit. A certified minority owned business and member of The Interpublic Group of Companies, Accentmarketing employs a multinational and multicultural staff. The agency's client partners include the American Heart Association, Farmers Insurance, GobiernoUSA.gov, Chevrolet, the California Association of Realtors, Kaiser Permanente, Brown-Forman and the US Navy.

Media Contacts:
Jerry Davies
Farmers Insurance - Director of Media Relations
323-932-3662
jerry.davies@farmersinsurance.com

Claudia Miani
Accentmarketing - PR Supervisor
305-537-2282
cmiani@accentmarketing.com " Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=56526 0 http://www.hispanictips.com/2009/06/16/bbva-compass-launches-campaign-with-strong-hispanic-component/ http://www.hispanictips.com/2009/06/16/bbva-compass-launches-campaign-with-strong-hispanic-component/#comments Tue, 16 Jun 2009 17:16:00 +0000 Tomas http://www.hispanictips.com/?p=54490 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=54490 0 http://www.hispanictips.com/2009/06/11/american-airlines-targets-us-hispanic-consumers-with-launch-of-national-advertising-campaign-commercial-included/ http://www.hispanictips.com/2009/06/11/american-airlines-targets-us-hispanic-consumers-with-launch-of-national-advertising-campaign-commercial-included/#comments Thu, 11 Jun 2009 17:24:38 +0000 Tomas http://www.hispanictips.com/?p=54152 "American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American's business and to better serve the booming Latino population.

With this new campaign, American seeks to continue to be the airline of choice, uniting Latinos and their families by meeting all of their travel needs - connecting them to business associates and loved ones in any part of the world.

"American has had a commitment to this important demographic for decades," said Dan Garton, American's Executive Vice President - Marketing. "As the leading U.S. airline serving Latin America, as well as a founding member of the oneworld(R) Alliance, we are in an ideal position to provide a service that makes it easy for families to stay in touch and business travelers to do business."

The campaign - conceived by American's longstanding U.S. Hispanic agency, Zubi Advertising Services, Inc. - will target Hispanic consumers with advertising in print publications and the major Spanish-language TV networks, Univision and Telemundo, among other media. The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program, the world's first loyalty program and consistently recognized as the best in the industry.

American's Latin America/Mexico route system now boasts 40 destinations in 17 countries, including five American Eagle destinations in Mexico. Additionally, American and American Eagle fly to San Juan, Puerto Rico, and five destinations in the Dominican Republic.

In just 19 years, American Airlines has become Latin America's premier airline, offering more flights to more destinations than any other carrier.

Additionally, American recently added new service to Madrid, Spain, launching nonstop flights from Dallas/Fort Worth International Airport in May. American also flies to Madrid from Miami, and to Barcelona, Spain, from John F. Kennedy International Airport in New York. "In each family, we want to be the enabling force for traveling," said Roger Frizzell, American's Vice President - Corporate Communications and Advertising. "We want to be the airline that provides access to all those familiar and familial places - soccer games, business events, and reunions. And we want travelers to know our AAdvantage program has the right scope and the right value for families."

AAdvantage members can earn miles toward travel in a variety of ways:

* Each time they purchase an eligible published-fare ticket and fly on American Airlines, AmericanConnection, American Eagle or any of the more than 20 airline partners.
* By flying on an eligible published-fare Business Class or First Class ticket on American Airlines or any of its partners with additional bonus miles as follows:
o An additional 25 percent of flight mileage flown in Business Class, or
o An additional 50 percent of flight mileage flown in First Class.
* When staying at AAdvantage hotel partners or renting a car from a partner company - including more than 30 hotel partners representing more than 60 brands and all eight major car rental agencies.
* By making purchases at more than 200 retail and financial partners or by using any of over 100 affinity card products worldwide.

And, thanks to recently-launched One-Way Flex Awards, customers now have even more flexibility in how they use their miles. The One-Way Flex feature gives AAdvantage members more options when redeeming award travel:

* Members can now combine different classes of service or peak/off-peak awards to meet their specific needs.
* Customers can even use miles on a one-way basis at half the round-trip mileage requirement.

Approximately 41 percent of U.S. Hispanics live in American Airlines hub cities and American Airlines has been a longstanding partner with the local and national Hispanic community. American's commitment to Hispanic consumers is evident in its bilingual sales force and its participation in organizations and support for causes that make a difference in the lives of Hispanics.

The company's policies and actions, combined with the accolades it has earned over the years, demonstrate its leading role in the industry. Hispanic Business magazine recently named AMR Corp. - parent company of American Airlines and American Eagle - as one of its "Diversity Elite 60," for its commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. And in April, DiversityMBA Magazine named American Airlines one of the best places for diverse managers to work.

As a founding member of the oneworld alliance, American offers unparalleled flight choices on one of the world's largest global route networks, the AAdvantage program, and Admirals Clubs lounges at more than 40 airports throughout the world.

And customers can book their travel or check their mileage account balance by visiting American's Web site at www.AA.com; enroll in the AAdvantage program at www.aa.com/enroll, or go to www.aa.com/mismillas, if they prefer Spanish, to check on their miles or enroll." HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=54152 0 http://www.hispanictips.com/2009/06/10/directv-mas-officially-launches-%e2%80%98somos%e2%80%99-campaign/ http://www.hispanictips.com/2009/06/10/directv-mas-officially-launches-%e2%80%98somos%e2%80%99-campaign/#comments Wed, 10 Jun 2009 22:11:40 +0000 Tomas http://www.hispanictips.com/?p=53991 "DIRECTV Más™, DIRECTV’s Spanish- and English-language programming service, and Maridalia have turned their popular jingle, “Somos,” into a song of inspiration. The new campaign, already taking Miami by storm, seeks to inspire and unite the Hispanic community across the United States.

Since its inception, DIRECTV Más has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.

“We are looking forward to tonight and Maridalia’s live debut of ‘Somos.’ It is such a meaningful and inspirational song; one that touches at the very heart of all who arrive and live here, searching for their piece of the American dream,” said John de Armas, vice president for WorldDirect. “Judging by the reaction from our media partners and dealers all across the country, the campaign has truly touched a chord with Hispanics everywhere.”

Maridalia Hernández teamed up with Juan Luis Guerra, in 1983, to assemble the successful bachata-merengue outfit 4:40. Now, she is partnering with DIRECTV Más as spokesperson for its new advertising campaign, “Somos”. The “Somos” campaign is designed to fuel the emotion and evoke the passion for all Hispanics to succeed. The message of the campaign is that DIRECTV Más, more than any other service provider, gives Hispanics a direct connection to their homeland and, offers something for each and every one of them.

The official launch of the advertising campaign kicks off tonight at 6:30 p.m. in Miami’s famous, “La Bodeguita de Miami.” Maridalia’s showcase will also include the debut of her new single from her upcoming album. For press credentials for either event, please contact the press contacts below.

About DirecTV Más™

DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55 Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.directv.com or call 1-866-501-1Más (627).

Contacts

Hispanic USA
Diana Delgado, 305-441-5334
diana@hispanicusa.net
or
DIRECTV, Inc.
Naomi K. Rodriguez, 310-964-4821
nkrodriguez@directv.com" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=53991 0 http://www.hispanictips.com/2009/06/03/modelo-the-mexico-based-brewer-is-to-debut-the-first-of-a-two-part-advertising-campaign-planned-for-its-especial-beer-brand/ http://www.hispanictips.com/2009/06/03/modelo-the-mexico-based-brewer-is-to-debut-the-first-of-a-two-part-advertising-campaign-planned-for-its-especial-beer-brand/#comments Wed, 03 Jun 2009 17:11:05 +0000 Tomas http://www.hispanictips.com/2009/06/03/modelo-the-mexico-based-brewer-is-to-debut-the-first-of-a-two-part-advertising-campaign-planned-for-its-especial-beer-brand/ HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=53452 0 http://www.hispanictips.com/2009/05/14/tecate-light-launched-its-second-dual-language-advertising-campaign-under-the-tagline-%e2%80%9cpara-los-que-quieren-mas%e2%80%9d-for-those-who-want-more/ http://www.hispanictips.com/2009/05/14/tecate-light-launched-its-second-dual-language-advertising-campaign-under-the-tagline-%e2%80%9cpara-los-que-quieren-mas%e2%80%9d-for-those-who-want-more/#comments Thu, 14 May 2009 14:47:56 +0000 Tomas http://www.hispanictips.com/2009/05/14/tecate-light-launched-its-second-dual-language-advertising-campaign-under-the-tagline-%e2%80%9cpara-los-que-quieren-mas%e2%80%9d-for-those-who-want-more/ HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=52530 0 http://www.hispanictips.com/2009/03/17/farmers-insurance-is-launching-a-new-campaign-of-specially-produced-informational-spots-over-v-me-the-two-year-old-public-tv-backed-spanish-language-tv-network-called-preguntale-a-farmers-a/ http://www.hispanictips.com/2009/03/17/farmers-insurance-is-launching-a-new-campaign-of-specially-produced-informational-spots-over-v-me-the-two-year-old-public-tv-backed-spanish-language-tv-network-called-preguntale-a-farmers-a/#comments Tue, 17 Mar 2009 21:35:43 +0000 Tomas http://www.hispanictips.com/?p=51487 HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=51487 0