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Posts Tagged ‘advertising campaign’

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November 5, 2009

Build A Word-Of-Mouth Campaign

November 2, 2009

The Department of Homeland Security (DHS), U.S. Citizenship and Immigration Services (USCIS) has selected interactive agency Sensis to launch a targeted advertising campaign to increase participation in the E-Verify program

October 9, 2009

The Boy Scouts are making their debut “en espanol,” with an advertising campaign and a soon-to-come Spanish-language Scout Handbook intended to draw Latinos to the ranks of the nearly century-old organization.

September 30, 2009

American Pet Products Association (APPA) Launches Pets Add Life PSA Campaign in Spanish

September 22, 2009

Kingsford® Launches Hispanic Campaign Targeting Soccer Fans on ESPN Deportes

September 9, 2009

Novamex, Sigma Foods Join Abasto(TM) Magazine Advertisers

August 16, 2009

Advertisers aiming dollars at Hispanics Companies target Spanish media, community events

August 10, 2009

Espn Deportes Launches Its First Sportscenter Ad Campaign

August 6, 2009

Boost Mobile is running a new integrated marketing campaign that reaches out to a Hispanic audience. The new campaign is an extension of the “Sin abusos” campaign, which launched back in February.

July 20, 2009

Fifth Third Bank has launched a marketing campaign tailored to the growing Hispanic population in certain markets. – The campaign is entitled “Las cosas que hacemos por los suenos,” or “The Things We Do for Dreams,” and is expected to run throughout the year in Chicago, Orlando, Tampa, Ft. Myers, Naples, Grand Rapids, and Indianapolis.

July 14, 2009

Farmers Insurance Emphasizes ‘Right Fit’ Coverages for Consumers in New Ad Campaign Featuring Renown Actor/Director Edward James Olmos

June 16, 2009

BBVA Compass Launches Campaign with strong Hispanic Component

June 11, 2009

American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign – (commercial included)

June 10, 2009

DIRECTV Más Officially Launches ‘Somos’ Campaign

June 3, 2009

Modelo, the Mexico-based brewer, is to debut the first of a two-part advertising campaign planned for its Especial beer brand.

May 14, 2009

Tecate Light launched its second dual-language advertising campaign under the tagline “Para los que quieren más” (”For those who want more”).

March 17, 2009

Farmers Insurance is launching a new campaign of specially produced informational spots over V-me, the two-year-old, public TV-backed Spanish-language TV network. Called “Preguntale a Farmers” (”Ask Farmers”)

December 22, 2008

Department of Homeland Security ads on NPR raise ire – NPR’s Ombudsman Alicia Shepard said she received more than 60 letters in response to the spots – a considerable sum on a single topic – primarily in protest

December 10, 2008

Companies eye Hispanic market with holiday-season campaigns

John Leguizamo is featured in a new online ad campaign launching today from The New York Times – video

December 8, 2008

Jessica Alba Airbrushed Thinner For Campari

December 5, 2008

Mexican men ask for an end to violence against women

Media advertising campaign targets violence against journalists in Mexico

November 25, 2008

JCPenney’s Hispanic Marketing Campaign ‘Celebrates the Joy of Giving’ This Christmas

November 19, 2008

DIRECTV Más unveils ‘Look Up’ Miami Campaign

November 12, 2008

TotalBank announced it has kicked off a branding effort with a new bilingual print, radio and online advertising campaign and tagline “Bank with Total Confidence.” The campaign, created and developed by República

November 6, 2008

Ocean Spray to Break January Campaign Targeting Hispanics

October 14, 2008

MillerCoors Unveils 2008 Hispanic Community Lideres Advertising Campaign

September 24, 2008

Concept Café Wins Awards for Honda Accord Campaign That Hits Emotional Buttons in Target Miami Hispanic Market

September 18, 2008

Target Celebrates Hispanic Heritage Month by Dreaming in Color – Inspirational Hispanic celebrities to be featured in broadcast ads and online

September 16, 2008

The Ad Campaign In Spanish, McCain Criticizes Obama on Immigration

Senator John McCain’s truth-deficient campaign hit another low last Friday with a fraudulent new ad, this time about immigration.

September 11, 2008

Progressive Launches Ads Aimed at Garnering Hispanic Customers

National Hispanic & Latino Marketing & Advertising :: Yes, it is possible & even affordable :: Targeting a diverse group via the long-tail aka Targeting by casting a wide net

September 3, 2008

The U.S. Department of Homeland Security’s Customs and Border Protection (CBP) Launches New Phase of National Public Education Campaign

August 26, 2008

Tomás Thinking Aloud :: For the sake of arguement let us say – 33% of Hispanics speak only English, 33% are bilingual & 33% speak only Spanish – so if Obama spends his $20 million tagged for Hispanic outreach on Spanish language media… read on

August 12, 2008

BB&T introduces Spanish-language advertising campaign

August 11, 2008

Ad Campaign: Home Depot’s “Handyman Al Rescate”

August 7, 2008

Bank of America Launches Spanish-Language Campaign Hacia Adelante

Bank of America Corp. has launched a Spanish-language advertising campaign dubbed Hacia Adelante.

August 5, 2008

Blogante Essentials for Tuesday – August 5th, 2008

Chicago electric utility company ComEd has launched a new Spanish-language advertising campaign to reiterate its reliability among its Hispanic customers.

July 28, 2008

Blogante Essentials for Monday – July 28th, 2008

Fountain Valley-based Hyundai Motor America Inc. recently launched a Hispanic advertising campaign. It’s one of the automaker’s first under Patricia Romero, who came on board as national manager of multicultural marketing in October.

July 22, 2008

New Hispanic Campaign Targeting Obesity, Created by PlanetWoot

July 15, 2008

M&M’S(R) Brand Launches Major Hispanic Marketing Campaign With Wilmer Valderrama and Christina Saralegui

July 14, 2008

Pepsi’s Sierra Mist Aims Ads at Multicultural Consumers

July 9, 2008

Hispanic Market-focused Power Media Group celebrates Purchase of 11,000 Square Foot Building – Santa Clarita, California

MasterCard Launches New U.S. Hispanic Marketing Campaign

June 30, 2008

Primer Impacto: How Spanish-Language Ads Could Decide The Election

Pizza Hut(R) Debuts New Spanish Language Ad for Tuscani Pastas With Real People on Hidden Camera

New Pitch for Tecate Light Is in English and Spanish

June 25, 2008

EXITOSA CAMPAÑA SE CONVIERTE EN SIMBOLO PATRIOTICO E INCREMENTA DEMANDA DE PRODUCTOS PERUANOS ENTRE LA COMUNIDAD QUE VIVE EN ESTADOS UNIDOS

June 24, 2008

Casio targets Houston, LA Latinos with first Spanish language billboard, online ads – Hispanic MPR

June 19, 2008

Corona Extra Ads Launched Exclusively for Latinos

US: Corona debuts Latino ad campaign

June 18, 2008

New Chase Ads Assure Hispanic Consumers: Together We Can

June 17, 2008

Advertising Campaigns: Applica

Seccion Amarilla Launches New Website and Advertising Campaign in the U.S.

June 4, 2008

Southwest Airlines Says Relax! With the New Advertising Campaign for Hispanic Markets

May 22, 2008

Maite Perroni, the Image of NYX Cosmetics, Will be Signing Autographs and Holding an Interview on June 14, 2008 in Los Angeles, CA. – The talented actress and singer from the Mexican group “REBELDE” will meet and greet fans to kick-off the next NYX advertising campaign for the Hispanic Market.

The Wanderer: A distinguished speaker…of Spanglish – Ilan Stavans, a prolific author and professor at Amherst College

May 14, 2008

DIRECTV Mas Officially Launches Expanded Channel Offering and New Creative Campaign During Upfront Week

April 28, 2008

“Transgenic Seed Companies Lie and Bribe:” Interview with Goldman Prize Winner Jesús León Santos

April 24, 2008

Casio zooms in on Hispanics with Revolucion

April 10, 2008

San Francisco Welcomes Illegal Immigrants With New Ad Campaign

April 9, 2008

Shaken, and then stirred – the Absolut saga

April 7, 2008

Carlos Ponce new voice of State Farm.

Absolut vodka ad stirs a U.S.-Mexico debate – Some in the north take offense at the depiction of an old border.

Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecommunications, Says Insight Research

April 2, 2008

National Health Partners Announces Agreements with Several Large Chambers of Commerce

April 1, 2008

Best Buy Strikes Deal to Make Cuauhtemoc Blanco First-ever Brand Ambassador

March 31, 2008

A conversation with Anthony Lucas of La Vision Advertising – Nashville

March 20, 2008

At H&R Block ‘Estamos Contigo’ – New campaign targets Hispanic consumers with tailored ads

March 18, 2008

LatiNation and American Latino TV Move to Sundays at 11:00 PM on Chicago’s My 50

March 17, 2008

Tecate Beer Targets Its Core Drinkers ‘Con Caracter’

March 6, 2008

Verizon’s Newest Spanish-Language Advertising Campaign Features Latin American Balladist Jose Jose

February 27, 2008

Whoo hoo! WaMu Unveils New Hispanic Ad Campaign Celebrating and Inspired by Their Customers

Allstate Expands ‘Our Stand’ Campaign to Latinos

February 25, 2008

Consorte Media and RockYou Join Forces to Connect Major Advertisers with Hispanics Engaging in Online Communities

February 18, 2008

Juan Luis Guerra Promotes the American Bible Society’s National Bible Reading Campaign

February 14, 2008

TV Azteca Announces EBITDA Growth of 11%, to Alltime High of Ps.1,517 Million in 4Q07

February 5, 2008

Portada’s February March Issue fresh off the Presses Packed with News and Insights to Help you Grow your Business

February 4, 2008

Anita Santiago Advertising Named Hispanic Agency of Record by Compass Bank

January 31, 2008

‘Unknown’ Obama struggling to woo California Hispanics

January 23, 2008

Coors Brewing Company/Comunicad Honored with International Award for Coors’ Lideres Program

December 10, 2007

Pizza Patron Partners With Piolin – Chain Names #1 Ranked Radio Host Voice and Face of Brand

December 5, 2007

ComEd launches new Spanish-language ad campaign for energy-saving light bulb – Hispanic MPR

November 27, 2007

Rums of Puerto Rico launches new ad campaign – Hispanic MPR

Qwest Announces Agreement with Phoenix Suns Guard Leandro Barbosa

November 21, 2007

Zubi Launches Holiday Campaign for American Airlines

November 12, 2007

Coors Brewing Company Unveils Hispanic Leader of the Year

November 6, 2007

Latin GRAMMY(R) Nominated Artists Camila and Elvis Crespo Write and Record Their Longest Songs Ever

October 22, 2007

Free Tacos for America is Just 90 Feet Away – Taco Bell’s ‘Steal A Base, Steal A Taco’ MLB(R) World Series(R) Offer to reward fans

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