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Posts Tagged ‘acculturation’

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November 5, 2009

U.S. Hispanics and Acculturation

August 4, 2009

Taking Hispanic Marketing Beyond Language, Acculturation – SMG, Telemundo Study Will Offer Insights for Marketers, Help Develop Relevant Content

July 20, 2009

Latino Acculturation Vs. Assimilation

June 24, 2009

Latino Teens Happier, Healthier If Families Embrace Biculturalism: Report

September 11, 2008

National Hispanic & Latino Marketing & Advertising :: Yes, it is possible & even affordable :: Targeting a diverse group via the long-tail aka Targeting by casting a wide net

June 23, 2008

Winning Latino Votes in the General Election – HispanicAd

June 17, 2008

Winning Latino Votes in the General Election – (commentary in the form of a press release)

May 29, 2008

Study identifies acculturation as primary segmentation tool – Hispanic MPR

May 6, 2008

2008 Terra comScore Hispanic Digital Study Provides New Insights Into The Diverse Hispanic Online Community

April 21, 2008

IRI Expert Uncovers Insights on Hispanic Shopping Behavior

February 20, 2008

AHAA announces Study of Latino Cultural Identity

February 7, 2008

New Research Identifies Most Important Issues for Hispanics – Education Leads the Way in Study That Also Reveals Most Trusted Sources for Information

Adapting to US life ups Latinas’ preterm birth risk

February 6, 2008

La Negrita: Finding Oneself Through Acculturation

February 4, 2008

Acculturation In The Texas-Mexico Border Region: Effects On Drinking Differ By Gender

January 16, 2008

Latino Imagineers Changing Face of TV Advertising

January 9, 2008

1st BILINGUAL, LATINO-THEMED WEB PORTAL REACHES ALPHA STAGE: NOW OPEN FOR BETA-TESTING COMMUNITY

January 3, 2008

¿Que pasa, USA?

November 6, 2007

PeopleEnEspanol.com Unveils New Look for Website

November 4, 2007

New Generation in Hispanic Segment Wields Influence in Latino Market and in the United States

October 2, 2007

More Than One Out of Ten U.S. Hispanics Are Unfamiliar With American Holidays, Survey Says

September 25, 2007

Listen to podcast interview with Miguel Gomez Winebrenner, senior consultant, Cheskin about segmentation by level of acculturation – Hispanic MPR

September 24, 2007

Quote: “When it comes to brand loyalty and the Hispanic consumer, the key learning for marketers is understanding the importance of building a brand relationship during the initial stages of acculturation and maintaining this connection as Hispanics’ integration to American life increases,” said Kregor.

Nielsen Reveals Hispanic Consumer Shopping Behavior Insights – (the press release)

Adios: Nielsen Finds Hispanic Brand Loyalty Declining

September 19, 2007

Old and New Media in the Multicultural Marketing Equation 2007

August 13, 2007

Hispanic drug use rises in US culture

August 1, 2007

General Mills Inc. Relaunches Its Hispanic Lifestyle Magazine Que Rica Vida With a New Look for Latina Consumers

July 24, 2007

THE TOMÁS RIVERA POLICY INSTITUTE RELEASES SUMMARY FINDINGS ON THE UNRECOGNIZED AND RISING AFFLUENCE OF LATINOS

June 26, 2007

Goldman Sachs Urban Investment Group Announces Merger of Latin Force and Geoscape International – Platform Supports Corporations Seeking to Better Identify, Reach and Serve Growing U.S. Hispanic Consumer Market

June 13, 2007

Usability Sciences Launches Hispanic User Experience Solutions

May 30, 2007

Latin Pulse/AcuPOLL Launch Hispanic Consumer Testing Service

May 22, 2007

Latino soup for the General Market soul: Leveraging “the Latino” as a strategic tool for general market marketing

May 9, 2007

New Study Serves Up Latinos’ Health Habits

May 7, 2007

On the Heels of Major Immigration Demonstrations, Discovery Networks U.S. Hispanic Group Release s Opinion Leader Study on Issues Facing U.S. Hispanics – Hispanics praised for strong work ethic and family-oriented values – Discrimination, community isolation, assimilation vs. acculturation and education among key issues

May 2, 2007

Latin Pulse Launches New Internet Research Service

April 29, 2007

Hispanic Advertising Agencies Take Deep Dive Into Digital Media Strategies – 22nd Semi-Annual Hispanic Advertising Conference Explores Interactive Media to Keep Pace with Mutating Latino Consumers

April 19, 2007

Hispanic Internet Masters Reveal What Works – And What Doesn’t – In The New Web 2.0 Era in May 17 Hispanic Market Pro Teleseminar

April 10, 2007

CENTRO Mi Diario launches “Quinceañera – Florida Quince Guide” – Tampa

January 29, 2007

Hispanic Marketing & Public Relations Book First Ever Hispanic Marketing Book Selected Choice Magazine Outstanding Academic Title

November 20, 2006

Hispanics Select Gifts That Embrace Culture – Baby Abuelita

October 13, 2006

The University of North Carolina at Chapel Hill lands $22M contract to study Hispanic health

September 21, 2006

AHAA Kicks Off Semiannual Conference, Unveils New Latino Identity

September 20, 2006

Cultural Relevance Brings Hispanic Population to the Web

The Heart of Latino Identity to be Unveiled by Association of Hispanic Advertising Agencies (AHAA)

September 18, 2006

Online Hispanic Audience Is Predominately Bilingual

The AOL Latino 2006 Hispanic Cyberstudy Breaks New Ground by Analyzing Internet Usage across Acculturation Segments

July 10, 2006

Leaders to Converge at Marketing IQ’s 11th U.S. Hispanic Marketing 2006 Conference in San Diego, California

June 28, 2006

Results of a Study: “Ask Hispanics’ San Diego 2006, With Two Major Issues: Consumer Profile and Real Estate Issues for the Hispanic Consumer Will Be Presented in a Seminar

May 18, 2006

Strategic Research Institute :: Assimilation, Immigration and Acculturation by Latinos in the Context of Brand Marketing Insights to be Covered at Hispanic Boom Conference

April 13, 2006

How Language Affects Hispanic Marketing.

March 9, 2006

How Language Affects Hispanic Marketing.

January 25, 2006

‘Hispanic’ helps target minority group

December 15, 2005

Hispanics Value Of Trust.

December 13, 2005

New Study Of Hispanic Retail Shopping Habits Reveals Price And Familiarity Drive Sales

MarketTools(R) Announces Breakthrough U.S. Hispanic Research

December 9, 2005

Innovations in Hispanic Marketing Set for March 14-16 in Miami

November 2, 2005

Rauxa Direct Launches “Rauxa Roja,” a New Hispanic Division

October 20, 2005

Spanish vs. English: How should marketers reach the Hispanic Market?

October 13, 2005

¿Que tán Americanizados son éstos Hispanos?

September 15, 2005

Atlanta Group Helps Latino Youth Face Cultural Challenges

August 30, 2005

Hispanic Media: The Teen Opportunity.

August 24, 2005

The Pentagon wants to double the number of Latinos enlisting, and it is focusing hardest on areas with a high Latino population but relatively low enlistment. The Army has purchased the best market research, including the “Yankelovich Hispanic Monitor,” which divides the Latino population into 12 distinct market segments based on level of “acculturation and life stage,” and commissioned Rand Corp. to study barriers to enlistment.

August 2, 2005

More Latinas Lighting Up: The Health Effects of Acculturation